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NEWS BIRTHDAY CELEBRATION
Permoseal celebrates 70 years of success
Permoseal, home to some of South Africa’s most-loved hardware and DIY brands, is celebrating its 70th anniversary, and remains focused on adding innovative new products to its range.
F
Robin Jacobs, MD of Alcolin.
ounded in 1949 and possibly best known
ACQUISITIONS AND AGREEMENTS
known for its double sided tape and nail-on picture
for household names such as Alcolin
While the Alcolin brand is synonymous with quality
mounts. Today, Perma’s categories expand to
Cold Glue, Permobond, Silicone Sealant
DIY products and has remained the brand leader
kitchen and bathroom accessories, hooks, cable
and Contact Adhesive, Permoseal has an
in South Africa since its launch, another Permoseal
ties, surface saves, toolboxes, storage solutions and
excellent reputation as a leading manufacturer and
highlight has been the Bostik License agreement
a comprehensive range of child safety products, a
supplier of adhesives, sealants and DIY products.
signed in 1999. “With Permoseal being appointed
perfect fit for Permoseal.
The first company to launch Cold Glue to the
as the exclusive distributor of Bostik and Evo-Stik
South African market in 1954, Permoseal began
to the South African market, this added a whole
PRODUCTION CAPACITY AND DEVELOPMENT
to manufacture locally in 1963 after concluding a
new dimension to our offering, providing a quality
Permoseal boasts over 56 000m² of the best-
licensing agreement with Ebnother of Switzerland
platform for expansion into stationery and DIY
equipped production, laboratory and research and
and importing its first reactor. When the
markets,” explains Robin. “Evo-Stik came along a
development facilities in the country, constantly
Jacobs family acquired the business in 1984,
bit later and is one of the strongest brands in the
making significant investments in equipment that
Alcolin Cold Glue alone accounted for over 65%
UK; it has been embraced by local customers,
allows the company to simulate large production
of the total sales. Today, the company boasts
growing at double digit figures every year.”
lines. Continual expansion plans include further
over 400 different products across the consumer,
Including a product with a playful name like Sticks
construction and industrial markets, selling over
like Sh*t, who wouldn’t take notice of the Evo-Stik
18 million units a year.
range? Evo-Stik was first produced internationally
Says MD Robin Jacobs, “It’s been a major highlight
property acquisitions to allow for an increase in production capacity. Permoseal was the first chemical company in
by Evode Chemical Products, as a key brand for
Africa to be awarded the coveted ISO 9002
in my career to see the expansion of Alcolin as
DIY enthusiasts in the 1970s and 1980s. The
quality management system accreditation,
a range consisting of a multitude of products
company was later bought by Bostik, who are home
and the company still manufactures according to
compared to a single product back in the day.”
to one of the UK’s leading gap filling adhesives,
ISO standards.
Today, Permoseal’s footprint does not only cover every corner of South Africa but stretches into
Gripfill, now also available locally. Besides licence agreements, other acquisitions
In 2016, Permoseal launched its construction division focusing on waterproofing, concrete
12 neighbouring countries and further afield to
over the years included Gluepaste in 2011, the
repair and protection, professional sealants and
East and West Africa, recently adding Kenya and
oldest glue manufacturing company in South
flooring. A year later, an epoxy manufacturing
Uganda. The company also has direct dealings in
Africa; Nortec, formerly known as Tal Industrial
plant was established at the head office in
the USA and Australia.
Adhesives in 2012, and Perma Products in 2017,
Montague Gardens.
Permoseal brand infographic. SEPTEMBER 2019 DIY & INDUSTRIAL TRADE NEWS
Permoseal footprint.
