2 minute read
Now with a touch of DIY
Midas Mega Mainreef recently and in collaboration with Essential Hardware opened a hardware section within the store. Midas stores have always been well known for its motor parts and accessories through to lifestyle equipment. Some Midas’s collaborate with other Hardware groups to include hardware products, but this is the first one however, where Essential Hardware is involved.
The motor vehicle care and leisure equipment industry are in some cases so close to the DIY industry – sometimes overlapping - that it makes sense for Midas to have a DIY and hardware section in store. The Essential Hardware group hopes that this is just the first in many of such collaborations with groups like Midas.
Mega Mainreef Midas.
The collaboration between the Midas store and the Essential group allows the store to extend its product range significantly, overlapping both the DIY and motor industry.
