Associate Member Representative Steve Courreges • Taskmaster Components
Past President
Marty Lorick • Triple Crown Trailers Inc.
DIRECTORS FEB. 2022 - FEB. 2025
Charles Daugherty • Red Fern Dynamics
Andy Gehman • MGS Incorporated
Daniel Luby • BoatMate Trailers, Inc.
Nathan Uphus • Felling Trailers
Steve Courreges • Taskmaster Components
DIRECTORS FEB. 2023 - FEB. 2026
Bill O'Hara • Dexter
Jon Devitt • Midwest Industries, Inc.
Jeff Jones • Statistical Surveys, Inc.
Johnathan Bradley • Liberty Trailers
Mike Story • LOOK Trailers
Michael Etheridge • Wylie & Son, Inc.
DIRECTORS FEB. 2024 - FEB. 2027
Andy Derr - M.H. Eby, Inc.
Rick Huddleston - White River Marine Group
Deborah Edwards - SteelPoint
Logan Mesenbrink - Lane Trailers
Dustin Smith - Optronics International
Steven Aiuto - GM
Chris Lago - All American Trailer Connection
About this publication: Tracks Volume 37, Issue 6 November/December 2024 is published six times a year (bi-monthly) for $50 per year by the National Association of Trailer Manufacturers, 2420 SW 17th St, Topeka, KS 66604. Periodicals postage paid at Topeka, KS. POSTMASTER: Send
President’s Report
By Marco Garcia, U-Haul International, Inc.
The end of the year is upon us, and before we look ahead to 2025, I think it’s important to celebrate the wins of 2024.
Members have expressed their need for reliable information to use to train their staff. With NATM being the industry leaders in trailer safety, it only makes sense that we answer the call. NATM Staff have been working all year long to create the NATM Academy.
The NATM Academy is the top tier, on-demand education and safety training for the trailer industry. Led by NATM Education Director Ginger Baker-Sanhueza, the Academy aims to consolidate nearly 40 years of industry knowledge and experience into a robust platform for on-demand education.
The NATM Academy is not just a one-size-fits-all approach. With courses designed in collaboration with NATM’s Education Committee and Technical Committee, the Academy caters to manufacturers, dealers, and suppliers. The courses range from safety training to managerial development, covering a wide spectrum of topics designed to enhance both knowledge and skills.
Our Association places a strong emphasis on member engagement, and the NATM Academy efforts are no different. With the belief that “training doesn't cost, it pays,” the Academy positions knowledge as a key competitive advantage in the industry.
The launch was announced at the 2024 NATM Convention & Trade Show in Las Vegas, marking a pivotal moment in the Association's commitment to advancing the trailer industry.
The 2024 Convention & Trade Show marked several significant wins for the Association. The Academy was introduced to an almost record-breaking crowd in Las Vegas, and the Trade Show Floor hosted 47 brand-new exhibitors, setting a new show record. These achievements highlight the consistent value that NATM Members gain from the Convention each year.
Looking ahead, the 2025 NATM Convention & Trade Show will be here sooner than we think. The Trade Show Floor in Nashville has sold out and expanded, and members are eager for the chance to connect in person. Once again, the Association is bringing new and exciting opportunities to attendees and ensuring they receive exceptional value for their investment.
We hope you’ll join us in Nashville for new features, new
awards, and the chance to make invaluable new business connections. To register, visit www.NATM.com/convention.
Speaking of new, 2025 also will be the year of a brand new NATM Expo. The inaugural NATM Trailer Expo is sure to match the buzz of the Association's previous events.
NATM continues its work to have an inclusive trailer industry, and the Expo works to meet the needs of its Dealer Affiliates as well as manufacturers and suppliers. The target audience to attend and walk through the Trailer Expo includes trailer dealers, as well as fleet and government purchasing agents.
The NATM Trailer Expo will feature trailers under 26,000 lbs. GVWR on the expo floor. Additionally, suppliers and service providers that assist dealerships also will be welcome to exhibit. The workshops and technical sessions of the expo are tailored specifically for dealers and will provide unparalleled learning opportunities.
Attending trade shows and expos is an investment in your company’s future. I hope you’ll check out the 2025 Trailer Expo content, starting on Page 51, and see all the value it will bring to all attendees. We hope you’ll join us for this historical, inaugural event in Oklahoma City, Sept. 16-18, 2025. For more information, visit www.TrailerExpo.com.
NATM is excited to continue bringing the industry together and provide top-notch educational opportunities for the membership. Cheers to all of our 2024 achievements and to all we can accomplish together in 2025! ■
Marco Garcia
Headquarters REPORT
By Alex Stowe, NATM Executive Director
With the end of the year nearly here, I think it is important to look back on the accomplishments of the Association as we get ready for 2025. 2024 has marked another year of growth for NATM. NATM has increased staff to provide more membership benefits, to hosting Association events, and the continued carrying out of many beloved programs, 2024 was another great year for NATM.
2024 opened incredibly strong for NATM with our Convention & Trade Show in Las Vegas. It was amazing to see how passionate members and exhibitors are for this industry as we had another large year for attendance. May saw members participating in Regulatory Roundup in Washington, D.C. The timing could not have worked better as shortly following Regulatory Roundup, NATM had another fantastic Trailer Safety Week from June 2-8. The fall saw staff hard at work on programming for our newly created 501(c)(3) the National Safe Trailering Council, as well as multiple advancements on NATM Academy courses.
Looking back at the year, it is important to remember NATM’s mission, which is to promote trailer safety and the success of the trailer manufacturing industry through education and advocacy. Looking back at 2024 – NATM has made some incredible strides with relation to the Association’s mission. At the 2024 Convention, NATM brought together a near record of over 1,400 attendees. By bringing the industry together for both the Convention & Trade Show, NATM was able to further educate the industry on best practices via educational sessions and technical forums, while also providing an excellent opportunity for members to walk the trade show floor and meet with potential vendors and network with other members of the light- and medium-duty trailer industry.
As I mentioned above, NATM’s seventh annual Trailer Safety Week was celebrated June 2 through the 8. Boasting more than 540 allies including members, non-members, law enforcement, and state departments of transportation among other interested parties, the awareness campaign continues to grow and work with new groups to promote trailer safety. Trailer safety is important 365 days a year, and it’s not too late to join the movement. To learn more about how your company can get involved, visit www.trailersafetyweek.com/interest.
NATM has continued to focus on building out dealer programming. As part of NATM’s strategic plan to build a more unified industry, NATM will continue to build out programming of value for all member types. The Association has also expanded its educational offerings, with the upcoming
launch of the NATM Academy being a focus of educational programming for members. The Association has also hosted multiple webinars on topics of interest to the industry.
From a government affairs perspective, the Association and its representatives at K&L Gates have been hard at work. In May, NATM Members and Staff came together in Washington, D.C. and had 55 congressional meetings. There they spoke about the Trailer Safety Improvement Act, garnering additional support in the House and requesting Senate companion legislation be created. On Capitol Hill, attendees also provided education about the industry’s commitment to safety, the value of NATM, and industry pain points. NATM is still closely monitoring any movement on the proposed rulemaking relating to side underrides, with specific interest in how this rulemaking would impact the medium-duty trailer industry. While meeting with members of Congress, Roundup participants stressed the importance of using concise language with any potential rulemaking relating to trailers.
As we look ahead to 2025, significant progress has been made in developing NATM Academy, an online, ondemand training platform for the industry. After launch, the Academy will continue to be bolstered with new courses meant to help members build safe trailers.
NATM’s Marketing Staff has continued to find new and unique ways to engage with members and share their stories. Through offerings like NATM’s Woman Crush Wednesday social media campaign, the new Member News Section, and other offerings, NATM’s Marketing Staff want to continue to hear from you, our members. More information can be found at www.NATM.com.
I am proud of all the work accomplished in 2024 and cannot wait to see what 2025 has in store for NATM and the light- and medium-duty trailer industry. I hope you all have amazing holidays surrounded by friends and family. ■
Stowe NATM Executive Director
Alex
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Advisory Committee on Underride Protection Releases Recommendations
By Brody Garland, K&L Gates
The November 2021 Bipartisan Infrastructure Law directed the formation of a statutory committee to provide information, advice, and recommendations to the Secretary of Transportation (Secretary) on safety regulations that would reduce underride crashes and fatalities relating to underride crashes.
The Advisory Committee on Underride Protection (ACUP) was tasked with gathering information as necessary; deliberating on issues relevant to safety regulations related to underride crashes and fatalities from underride crashes; and providing written consensus advice to the Secretary on underride protection to reduce underride crashes and fatalities.
Earlier this year, members of the ACUP released their formal recommendations to the Department of Transportation (DOT). The ACUP report called for dozens of new safety regulations, requested new studies and research on multiple issues, and even alleged impropriety on the part of DOT in developing its cost-benefit analysis.
Below are some notable recommendations from the ACUP report:
Side Underride
› The National Highway Traffic Safety Administration (NHTSA) should withdraw its previously submitted advance notice of proposed rulemaking (ANPRM) or reissue a revised ANPRM and cost-benefit analysis that acknowledges and accommodates critiques made by commenters.
› NHTSA should complete a new side impact guard cost-benefit analysis and rulemaking that counts previously omitted underride victim categories, including pedestrians, bicyclists, and motorcyclists.
› NHTSA should require all new semitrailers and single-unit trucks that have crash-incompatible open space(s) along the side(s) to be equipped with side guards capable of preventing injurious passenger compartment intrusion (PCI) when struck by a midsize vehicle at any angle, at any location, and at any closing speed up to and including 40 mph.
Continued on Page 12
Continued from Page 11
› NHTSA should require semitrailers, and single-unit trucks manufactured after 1998 that have crash-incompatible open space(s) along the side(s) to be equipped with side guards capable of preventing injurious PCI when struck by a midsize vehicle at any angle, at any location, and at any closing speed up to and including 40 mph.
› NHTSA should require side guards to also prevent a vulnerable road user from passing underneath the guarded vehicle in an interaction with the side of the vehicle.
Rear Underride
› The 2022 Rear Impact Guard Rule should be amended to require that all new trailers meet the IIHS TOUGHGUARD test protocol or equivalent, which includes the ability to withstand a 30% rear overlap crash at 35 mph.
› NHTSA should review and update FMVSS 223/224 standards in response to advancements in technology.
› All trailers manufactured between 1998 to the current time that do not have IIHS TOUGHGUARD awarded rear impact guards should be retrofitted with crash-proven reinforcement device(s).
› NHTSA should regulate single-unit trucks with the same rear impact guard standards that currently only apply to semitrailers.
› FMCSA & NHTSA must expeditiously complete Heavy Vehicle Automatic Emergency Brake Rulemaking for all classes of Commercial Motor Vehicles.
› FMCSA should issue stronger conspicuity tape requirements, at a minimum, a requirement to maintain and replace conspicuity tape every 5 years.
› FMCSA should require single-unit trucks to adhere to conspicuity tape requirements.
Front Underride
› NHTSA should issue an Advanced Notice of Proposed Rulemaking on Front Impact Guards.
› NHTSA may harmonize with global front override regulations, including UNECE-93 and any revisions to it, in order to provide improved motor vehicle safety, as indicated in Section 24211 of the IIJA.
The ACUP’s policy recommendations would have immense implications for how trailers are regulated and how trailers would need to be manufactured in the future, but it is important to note that these are only recommendations from an advisory body, and the business of advancing actual rulemakings will be carried out at the discretion of the Secretary and NHTSA.
As the rulemaking process moves forward, it will be absolutely critical to monitor the potential implications of these recommendations, should they be adopted. ■
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NATM Calls for Convention Award Nominations
By Catie Rutkowski, NATM Membership & Events Coordinator
The National Association of Trailer Manufacturers (NATM) is soliciting nominations for awards to be presented at the annual NATM Convention & Trade Show Feb. 17-20, 2025 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. Please consider and nominate individuals who may be eligible candidates for the following awards.
Outstanding Member Award
The Outstanding Member Award is presented each year to an individual who has made a significant contribution to the trailer manufacturing industry. An award can be given to a manufacturer or supplier/service provider/tow vehicle OEM member. Two awards are given annually.
The nomination must include the name and address of the nominee and nominator along with a brief narrative about the contributions the nominee has made to the trailer manufacturing industry.
Pam O’Toole Trusdale Woman in Manufacturing Award
The Pam O’Toole Trusdale Woman in Manufacturing Award is given to a woman from the manufacturing floor to the C-Suite in the light- and medium-duty trailer industry who has demonstrated excellence in their role. The award recognizes the contribution of the recipient to the success of their organization and/or industry. The nominee must be an employee of an NATM member company.
The nomination must include the name and address of the nominee and nominator along with a brief narrative about the accomplishments of the nominee.
Trailblazing Young Professional Award
The purpose of the Trailblazing Young Professional Award is to recognize the accomplishments of young individuals in the trailer manufacturing industry. Nominees should be individuals under the age of 40, who have been innovative and successful in the trailer manufacturing industry. Both trailer manufacturer and supplier/service provider member company employees are eligible for this award.
The nomination must include the name and address of the nominee and nominator along with a brief narrative about the accomplishments of the nominee.
NATM Innovation Award
The NATM Innovation Award is open to member companies that exemplify creativity and innovation in the areas of technological advancement, green practices, or workforce development. Applicants for the award must submit a written description of the company’s innovative practices, including both qualitative and quantitative evidence of success. The nominations will then be reviewed by the Executive Committee for selection along with all other awards.
Awards will be presented at the Awards Luncheon on Tuesday, Feb. 18, 2025, which is sponsored by Optronics International. To request the award nomination form, contact NATM Membership & Events Coordinator Catie Rutkowski at Catie.Rutkowski@natm.com or (785) 2724433. Nominations are due by Nov. 29, 2024. ■
Convention Awards Luncheon
Not to be Missed
By Aileen Valido, NATM Events Director
The National Association of Trailer Manufacturers (NATM) invites you to join your peers for the Awards Luncheon at the 2025 NATM Convention & Trade Show in Nashville, Tennessee. This exciting event will take place on Tuesday, Feb. 18, from 11:00 a.m. to 1:30 p.m. in the Governor’s North Ballroom and promises to be one of the key highlights of the Convention & Trade Show.
The Awards Luncheon & Keynote Speaker event will feature a delicious buffet-style, sit-down lunch, creating the perfect setting for networking with fellow industry professionals.
Best of all, access to this year’s Awards Luncheon & Keynote Speaker Event is included with all trailer manufacturer, trailer dealer, and exhibiting supplier full registrations, making it an incredible free benefit for our attendees. Don’t miss this chance to celebrate, connect with others in the industry, and gain valuable insights to help propel your business to new heights.
During the luncheon, NATM will honor excellence in the industry through awards in the following categories:
› Pam O'Toole Trusdale Woman in Manufacturing Award: Honoring a woman in the light- and medium-duty trailer industry for her outstanding contributions to her organization and the industry.
› Outstanding Member Award: Recognizing individuals who have made significant contributions to the trailer manufacturing industry. This award is given to both a manufacturer and a supplier/ service provider/tow vehicle OEM member.
› Trailblazing Young Professional Award: Celebrating an individual under 40 who has achieved success and made a positive impact within the trailer manufacturing industry.
› NATM Innovation Award: Awarded to an NATM Member company that has shown creativity and innovation in areas like technological advancement, green practices, or workforce development.
In addition to these awards, NATM is excited to welcome Brett Culp, who will deliver a keynote address on "Superhero Leadership in Uncertain Times." His message is sure to inspire and complement this celebration of industry achievements.
NATM also would like to give a special thank you to Optronics International, a leading lighting supplier, for sponsoring the luncheon and keynote. Be sure to visit them at booth #903 on the Trade Show floor. For more information or to register to attend, visit www.NATM.com/Convention. ■
Awaken Your Inner Hero: Brett Culp to Inspire at 2025 NATM Convention & Trade Show
By Ginger Baker Sanhueza, NATM Education Director
The National Association of Trailer Manufacturers (NATM) is excited to welcome Brett Culp as the keynote speaker for the 2025 NATM Convention & Trade Show Awards Luncheon in Nashville, Tennessee, Feb. 17-20, 2025. Nashville, known for its soulful music and vibrant atmosphere, is the perfect setting for an event that promises to be as inspiring as it is educational.
A Visionary Storyteller with a Purpose
Culp is more than just a filmmaker — he’s a master storyteller with a passion for capturing the human spirit. Through The Rising Heroes Project, a not-for-profit organization, Culp creates films that move beyond entertainment to spark change and encourage viewers to discover their inner hero. His award-winning documentaries, such as "Legends of the Knight" and "Look to the Sky," celebrate the power of storytelling to ignite hope and inspire action. His latest work, "A Voice That Carries," dives deep into the unique bond between fathers and daughters, a testament to his ability to touch hearts and minds across the globe.
Navigating Leadership in Challenging Times
Culp’s keynote, “Superhero Leadership in Uncertain Times,” couldn’t be more timely. As everyone navigates a world filled with challenges, Culp’s message is clear: every obstacle presents an opportunity for growth. Through captivating stories from his filmmaking journey, he illustrates how ordinary people rise to extraordinary challenges, empowering each of you to see yourselves as leaders capable of making a positive impact. His insights will leave attendees feeling energized, motivated, and ready to bring their best selves to every endeavor, both professionally and personally.
Why Brett Culp?
Culp’s ability to connect on a personal level and inspire collective action makes him a standout choice for the NATM Convention & Trade Show. His compelling storytelling fosters a sense of community and motivates audiences to achieve greatness. Testimonials from past events highlight his transformative impact.
"Brett Culp’s keynote changed the trajectory of my career, reigniting my passion for leadership after more than 25 years in Safety Management," noted one attendee at the Ohio Workplace Safety Conference.
Join NATM in Nashville for an Unforgettable Experience
As the membership gathers in Nashville, don’t miss this chance to hear from Culp during the Awards Luncheon on Feb. 18, 2025, from 11:00 a.m. to 1:30 p.m. in the Governor’s North Ballroom. Experience an inspiring keynote, celebrate NATM award recipients, and enjoy a delightful lunch, all thanks to the generous support of Optronics International, a leader in lighting solutions. Visit Optronics at booth #903 on the Trade Show floor to learn more about their innovative offerings.
Save the date for Feb. 17-20, 2025, and get ready to be inspired by Culp’s message of hope and leadership. Join NATM in Music City for a Convention filled with learning, networking, and empowerment. NATM is excited to see you there! ■
Empower the Industry: Become a Convention Sponsor Today
By Aileen Valido, NATM Events Director
As a not-for-profit 501(c)6, the National Association of Trailer Manufacturers (NATM) relies on the annual Convention & Trade Show to fund association programming. Revenue generated from the Convention is directly funneled back into benefits for members including government affairs representation and advocacy, the Compliance Verification Program, the creation of reputable safety resources and education, the establishment of the NATM Academy training program, and nationwide Trailer Safety Week efforts. The money generated from the annual Convention is used to improve trailer safety across the nation, and it is thanks to the support of sponsors that NATM is able to offset costs for the Association, attendees, and ultimately the industry at large.
Not only does sponsoring provide exceptional brand exposure and visibility within the light- and mediumduty trailer manufacturing realm, it also exemplifies your commitment to the industry. For those looking to reach industry decision-makers, this is the event to create a buzz!
Sponsorships are still available for the annual NATM Convention & Trade Show. The success of the NATM Convention is directly tied to the support of its generous sponsors. There are marketing and general sponsorship opportunities available from $500 to $50,000 to fit any budget and strategy, including networking receptions, the Welcome Event featuring Dueling Pianos, Trade Show lounges, and more! Being a sponsor allows your company early access to booth selection for the 2026 show and provides a wide range of exposure, both electronically on NATM’s website and mobile app, and in print in several issues of Tracks Magazine. This name recognition will help drive
customers to your booth and provide unique opportunities for your team to make meaningful connections with attendees.
NATM will work with you to find the sponsorship opportunity that best fits your company’s goals. Several key sponsorships are still available and expected to sell out fast.
Available Sponsorship Opportunities:
› Conference Bag - $8,500 - Seize the spotlight in front of 1,500+ eager eyes as they strut around proudly flaunting your logo on their conference swag bags!
› Welcome Event Charity Champion Sponsor - $10,000 (two available) - Champion a cause by sponsoring a piano team, encouraging attendees to vote for their musical favorites. Limited to two sponsoring companies at $10,000 each. $2,500 of the sponsorship dollars will go to the charity of your choice, as well as funds raised during the Dueling Pianos Charity Competition.
› Educational Workshop Sessions - $8,000 - By sponsoring the three Educational Workshops your company will get the opportunity to briefly speak before each session begins. Branded table signs can be placed on tables each day. Branded materials may also be set out by the sponsor — we recommend pens and a notepad!
› Aisle Signs - $3,000 (12 Available) - Promote your brand and get noticed as soon as attendees step foot on the show floor with these hanging signs.
› Virtual Swag Bag, Email - $1,000 - Reach attendees ahead of the event with your coupons, special event offers, and booth information by advertising in the 2025 NATM Convention Virtual Swag Bag email featuring exhibitor highlights and special offers. Sponsors provide a 8.5 x 11 inch PDF — the Virtual Swag Bag is digital so companies are encouraged to make their artwork interactive. The Virtual Swag Bag will be distributed to attendees twice. You can find the full 2025 Sponsorship Brochure at www.NATM.com/sponsor.
For all Trade Show or sponsorship questions, please contact NATM Events Director Aileen Valido for more information at (785) 272-4433 or Aileen.Valido@natm.com.
NATM looks forward to seeing you all in Nashville! ■
Strike a Chord: Unveiling NATM’s Dueling Pianos Welcome Event
By Aileen Valido, NATM Events Director
Get ready to kick up your boots for an unforgettable week at the National Association of Trailer Manufacturers' (NATM) annual Convention & Trade Show in February, where the week will start off with a melody and a cheer! NATM is shaking things up this year and couldn't be more excited to invite attendees to the Dueling Pianos Welcome Event Reception, which will take place on Monday, Feb. 17, 2025, at the Gaylord Opryland. It’s an evening packed with camaraderie, and live music.
Event Details:
› Date: Monday, Feb. 17, 2025
› Time: 5:00 p.m. - 8:00 p.m.
› Location: Gaylord Opryland
› Price: Trailer Manufacturer full registrations
now include access to the Welcome Event! For all others: tickets are $60 and include two drink tickets, dinner, and evening full of dueling pianos fun
The Convention Welcome Event promises an evening of spectacular networking opportunities for the trailer industry to kickstart your week at the Convention. It’s the perfect chance to connect with fellow NATM Members, make new industry contacts, and enjoy the lively entertainment provided by dueling pianos!
To Register:
Tickets are $60 per person and registration is simple! Visit the NATM website at www.natm.com to secure your spot. Don’t wait too long, as spaces are limited for this highly anticipated event. Questions? Contact NATM Membership & Events Coordinator Catie Rutkowski at (785) 272-4433 or Catie.Rutkowski@natm.com. ■
Key into Philanthropic Sponsorship Opportunity at 2025 Welcome Event
By Aileen Valido, NATM Events Director
This year, the National Association of Trailer Manufacturers (NATM) is thrilled to announce the Convention Welcome Event Reception on Monday, Feb. 17, 2025, at 5:00 p.m. at the Gaylord Opryland. Get ready for an electrifying evening featuring dueling pianos! This new exciting addition will set the stage for NATM’s 2025 Convention & Trade Show.
Crank up the excitement with an evening packed with high-energy entertainment, networking, and fantastic sponsorship opportunities that will showcase your brand to attendees. Two teams of talented musicians will compete to steal the show. Attendees will vote for their favorite with donations throughout the evening.
This event also is the introduction of the Dueling Pianos Charity Competition. Each dueling piano team will be sponsored by a Charity Champion Sponsor, who will be able to select a charity for their team to represent. Attendees will see your company name all evening while enjoying the music and electric atmosphere as well as supporting the charity of your choice.
Be A Charity Champion Sponsor
Champion a cause by sponsoring a piano team and encourage attendees to vote to beat your competitor! Limited to two sponsoring companies at $10,000 each. Winner takes all in this philanthropic competition — the winning team’s charity of choice will receive a $5,000 donation from NATM as well as the funds raised onsite during the Dueling Pianos Charity Competition. Attendees will vote for their favorite dueling
piano team with provided tickets as well as cash donations to determine the winners of this friendly, feel-good competition.
Other Sponsorship Opportunities That Strike a Chord
› Onstage Banners: $2,500 – Your company’s logo will be prominently displayed onstage, ensuring maximum visibility throughout the event.
› Guitar and Music-Inspired Signage: $1,000 – Customized signage that harmonizes with the musical theme, offering a striking visual impact for your brand.
› “Next Song Brought to You By…”: $500 – Imagine the excitement as the pianists announce, “This next song is brought to you by [your company name],” and then launch into a crowd-pleasing hit.
› Handouts: $2,000 – Distribute coozies branded with your logo, ensuring that attendees remember your company long after the last note has been played.
All sponsorships have limited spots and are first come, first served so contact NATM today! Contact NATM Events Director at Aileen.Valido@natm.com or 785-272-4433. Make this NATM Convention & Trade Show Welcome Event an unforgettable evening for all! Join in and rock the night away while creating powerful connections that will drive your business forward. ■
Showcase Your Components at Trailer Trends & Tech Showcase
By Aileen Valido, NATM Events Director
Get ready for the 2025 Convention & Trade Show, where the National Association of Trailer Manufacturers (NATM) will feature the latest innovations in the light- and medium-duty industry in Trailer Trends & Tech Showcase (formerly known as the New Product Display). It’s still the same fantastic opportunity to showcase your latest and greatest products. The Trailer Trends & Tech Showcase offers NATM Trade Show exhibitors an additional avenue to captivate prospective customers, expanding their reach beyond the limits of their booth space.
Have a new product that will improve trailer safety or manufacturing and production? Have an exciting component to share with prospective customers? Or is it a new service that will save trailer manufacturers thousands? For only $750 per product, you’ll have the opportunity to debut your newest offerings to key industry leaders at the 2025 show in Nashville, Tennessee. Email NATM Events Director Aileen Valido at Aileen.Valido@natm. com for the online application and to receive additional requirements for participation. The deadline to submit your product application is Dec. 2, 2024. Please note that NATM will not accept on-site submissions.
Recognition
Not only will the Trailer Trends & Tech Showcase highlight your cutting-edge components, but your peers and customers also will be able to participate in the selection process by voting for awards in multiple categories on the Convention Mobile App. The recognition and awards gained from participation in this showcase will assist in raising market awareness of your innovative new product.
During the course of the NATM Convention & Trade Show, manufacturers will have the chance to vote on their favorite products on the Convention Mobile App. Once the voting process closes, the winners will be presented with awards on the Trade Show floor during the event. The winning awards will be announced at the Trailer Trends & Tech Showcase Awards on Thursday, Feb. 20, at 10:00 a.m. Winners also will be featured in the Association's Tracks Magazine and will have the opportunity to be considered for a special feature article to showcase their product.
Criteria and Display
The Trailer Trends & Tech Showcase is only open to vendor exhibitors at the 2025 Convention & Trade Show, and the submission must be a physical product that can be on display at the event. The product release date must be any time after Jan. 1, 2022.
Participating exhibitors must bring their product to the show floor on Tuesday, Feb. 18, between 1:00 p.m. and 4:00 p.m., or ship the product to the warehouse addressed to “NATM Show Management.” The deadline to submit your product application is Dec. 2, 2024. Email NATM Events Director Aileen Valido at Aileen.Valido@natm.com for the online application and to find additional requirements to participate. Please note that NATM will be unable to accept late or on-site submissions.
Raffle
Innovation is best experienced firsthand, which is why NATM is excited to offer the Trailer Trends & Tech Showcase raffle – an outstanding opportunity for trailer manufacturer and dealer attendees to engage with the showcased products in a unique way.
By participating in the raffle, attendees get a chance not only to witness the innovation of your products but also to take them home! The raffle will take place at 11 a.m. on Thursday, Feb. 20. It is optional to participate in the raffle and exhibitors in
•CELEBRATING•
50 Years
the Trailer Trends & Tech Showcase are able to choose whether they participate or not during the application process.
Participation in the Trailer Trends & Tech Showcase is $750 per product. As NATM is the only 501(c)(6) not-forprofit trade organization in the light- and medium-duty trailer industry, this participation fee directly supports the educational programming and funding that have a positive and lasting impact on trailer safety nationwide.
When your company contributes to NATM through exhibiting, sponsorships, and advertising, you directly support initiatives that empower and improve the light- and medium-duty trailer industry at all key stakeholder levels, including end-users, suppliers, trailer manufacturers, dealers, law enforcement, and traffic safety organizations. From educational outreach on trailer maintenance and safe towing practices to end-users, to improving access to reputable resources for trailer manufacturers, your involvement creates a multiplier effect of positive impact by supporting the only not-for-profit trade organization dedicated to improving light- and medium-duty trailer safety.
For more information about the developing schedule, see Page 22.
If you have any questions about the 2025 NATM Convention & Trade Show Trailer Trends & Tech Showcase, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or call (785) 272-4433. ■
2025 Nashville Convention Developing Schedule
Nashville, Tennessee | February 17-20, 2025
Monday, February 17th
Registration
4:00 p.m. – 7:00 p.m.
Convention Welcome Networking Event with Dueling Pianos
5:00 p.m. – 8:00 p.m.
Tuesday, February 18th
Registration
8:30 a.m. – 7:00 p.m.
Workshop Session 1
9:30 a.m. – 11:00 a.m.
Technical Forum Session 1
9:30 a.m. – 10:45 a.m.
Awards Lunch & Keynote Speaker
11:00 a.m. – 1:30 p.m.
› 11:00-11:45 - Lunch
› 11:45-12:15 - NATM Update and Awards
› 12:30-1:30 - Keynote Speaker
Exhibitor Move In - Exhibit Hall
Noon – 6:00 p.m.
Workshop Session 2
2:00 p.m. – 3:45 p.m.
Technical Forum Session 2
2:00 p.m. – 3:45 p.m.
NATM PAC Reception**
3:50 p.m. – 4:30 p.m.
Newcomer Orientation & Reception
4:00 p.m. – 6:00 p.m.
President’s Reception
6:00 p.m. – 7:30 p.m.
**The PAC Reception may only be attended by NATM's "Restricted Class," which includes certain NATM employees, individual and other noncorporate NATM Members, and certain employees of corporate members with pre-approval.
Unlock Innovation, Master Your Craft: Preview Workshops, Forums
By Ginger Baker Sanhueza, NATM Education Director
Get ready to experience an extraordinary lineup of workshops and technical forums at the National Association of Trailer Manufacturers (NATM) 2025 Convention & Trade Show in Nashville, Tennessee, from Feb. 17-20, 2025. Set against the vibrant backdrop of Music City, this year’s event is packed with valuable sessions tailored to empower trailer manufacturers, and suppliers with the knowledge and tools they need to excel. Here’s a glimpse of what to expect:
Educational Workshops
› Capitol Hill Insights: Navigating Government Affairs for 2025
› Presenter: Brody Garland, K&L Gates and Member Panelists
Dive into the latest developments in government affairs with Brody Garland from K&L Gates and a panel of industry experts. This workshop will provide a comprehensive overview of
current Congressional activities and their potential impact on the trailer manufacturing industry. Attendees will gain critical insights into NATM’s advocacy efforts on Capitol Hill and learn strategies to navigate the evolving legislative landscape in 2025.
In a world where competition is fierce, creating a highperforming sales team is essential. Join Dr. Rick Goodman for an engaging session on how to transform your organization into a valuable resource for your clients. Learn how to effectively communicate your ability to solve client challenges, build strong relationships, and foster long-term partnerships. Discover actionable strategies to position your business
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for success by adding value and delivering results.
› No Sweat OSHA Inspections for Trailer Manufacturers, Dealers, and Suppliers
› Presenters: Kevin Hess and Curt Moore, Fisher Phillips
Prepare your business for OSHA inspections with confidence. Attorneys Kevin Hess and Curt Moore from Fisher Phillips will guide you through the critical steps to managing OSHA inspections effectively. From understanding your rights as an employer to navigating potential pitfalls, this workshop will equip you with the knowledge to minimize risks, reduce administrative costs, and ensure compliance with OSHA regulations.
Sustainability is more than just a buzzword — it's a necessity. Join Bo Howard from Shapiro Metals for a thoughtprovoking session on enhancing sustainability within your operations. This workshop will provide practical guidance on handling hard-to-recycle materials, implementing innovative practices, and staying ahead of regulatory requirements. Learn how to foster a culture of sustainability that not only meets but exceeds industry standards, ensuring a greener future for trailer manufacturing.
Technical Forums
› Comprehensive Look at Trailer Axle & Braking Systems
Join Bill Snider from Dexter for a detailed exploration of trailer axle and braking systems. This forum will cover everything from braking mechanisms on trailer axles to vehicle limitations and controller compatibility. Participants will gain insights into various brake types, installation considerations, and Dexter’s innovative Tow Assist® system, which features advanced safety technologies like anti-lock braking and sway mitigation. Perfect for those looking to enhance performance and safety in their trailer operations.
› Hidden Uses of GPS Technology for Dealerships and Manufacturers
Revolutionize your approach to fleet management with Cameron Smith from Matrack, Inc. This forum will delve into the latest advancements in GPS technology and how they can transform your trailers into smart trailers. Discover how to leverage wireless GPS trackers for theft protection, inventory monitoring, and fleet optimization, and explore innovative features such as extended battery life, motion sensing, and high-speed connectivity. Learn how these technologies can enhance your operational efficiency and strategic planning.
› 10 Steps to Optimize Your Powder Coating Operation (Advanced Session)
For those looking to refine their powder coating processes, this advanced session with Steve Houston from Vitracoat is a must-attend. Gain expert insights into optimizing powder coating operations for trailers, with a focus on achieving consistent, high-quality results. Whether you’re considering implementing a new powder operation or looking to enhance an existing one, this session will provide practical strategies and tips to ensure efficiency and performance.
› The Future of Towing with Autonomous Driving Systems (ADS)
As advancements in Autonomous Driving Systems (ADS) continue to transform the automotive landscape, their impact on the trailer industry could be equally profound. This forward-looking session led by GM will explore how ADS technologies can enhance towing capabilities, improve safety, and optimize trailer design. Attendees will learn about the latest innovations in ADS and their practical applications for light and medium-duty trailers. Whether you're a manufacturer seeking to future-proof your designs or a dealer preparing for evolving customer expectations, this presentation will provide insights into the next era of towing technology.
Join NATM in Nashville for an Unforgettable Experience!
Don’t miss your chance to elevate your expertise and connect with industry leaders at the 2025 NATM Convention & Trade Show. With a diverse lineup of workshops and technical forums, you’ll gain valuable insights and practical skills to help your business thrive. Mark your calendars for Feb. 17-20, 2025, and join NATM in Nashville for an event that promises to inspire, educate, and empower. For more information or to register to attend, visit www.NATM.com/Convention. ■
RELY ON DEXTER FROM WORK TO WEEKEND
It's easier to face the daily work grind with an eye on weekend fun. Having a reliable trailer that functions for both work and play makes getting to the weekend much smoother.
So, even when you can't see the components under your trailer, details and quality matter. More than just assembled in the USA, Dexter's rugged and dependable product lines allow you to focus on the destination, not your trailer running gear.
For over 60 years, Dexter has worked with you to provide superior products that withstand heavy work use and weekend fun.
HARNESS WIRE GAUGES IN ALL SIZES
2025 Convention & Trade Show Sponsors
Maximize Your Leads with NATM Mobile App in its Second Year
By Catie Rutkowski, NATM Membership & Events Coordinator
The National Association of Trailer Manufacturers (NATM) is excited to announce the return of its Mobile App powered by Whova for the 2025 Convention & Trade Show! After a successful launch in 2024, the app is back and better than ever, bringing new and enhanced ways for attendees and exhibitors to connect and make the most of their experience in Nashville.
With the Whova Event app, exhibitors have found it to be an invaluable tool for capturing and managing leads on-site. The app’s Lead Retrieval function ensures that no business connection is missed, transforming conversations at your booth into actionable opportunities. This feature has become a must-use tool for exhibitors looking to expand their networks and track potential clients. If you haven't yet explored the Lead Retrieval option, now is the time! Be sure to review the Lead Retrieval Tutorial for Exhibitors at www.whova.com.
In preparation for the 2025 event, exhibitors are strongly encouraged to add their booth workers and update their
company profiles in the app to ensure they stand out to attendees. Your company profile is the first point of contact for many and keeping it current ensures that potential leads have the most up-to-date information about your business. The app makes it easy to provide details about your products, services, and team members — so don’t miss this chance to put your best foot forward.
NATM has listened to feedback and is constantly working to improve the user experience. NATM encourages everyone, whether first-time attendees or returning exhibitors, to download the Whova app today from the App Store or Google Play. Detailed instructions on how to navigate the app are available on www. NATM.com to ensure you're ready to take full advantage of everything this year’s Convention & Trade Show has to offer.
For questions or assistance, contact NATM Membership & Events Coordinator Catie Rutkowski at Catie.Rutkowski@natm.com. ■
Convention Destination: Gaylord Opryland Beckons Trailer Industry Leaders to Nashville
By Meghan Ryan, NATM Assistant Director
Calling all trailer manufacturers, suppliers and service providers in the light- and medium-duty trailer manufacturing industry! Get ready to roll into Nashville, Tennessee, as the National Association of Trailer Manufacturers (NATM) gears up for its highly anticipated 2025 Convention & Trade Show at the iconic Gaylord Opryland Resort & Convention Center. Registration is now open at www. NATM.com - register early to save as prices increase onsite $50!
From Feb. 17 to 20, 2025, industry leaders of the trailer industry will converge at this long-standing event,
showcasing the latest innovations and technologies shaping the future of the trailer manufacturing landscape. With trailer manufacturers prowling the show floor to shop and exhibitors displaying cutting-edge products and services, the NATM Convention & Trade Show is an unmissable opportunity for networking, learning, and collaboration.
Nestled within the captivating ambiance of Gaylord Opryland Resort, attendees can expect a high-quality, highly productive week in a beautiful location. Amidst the resort's sprawling indoor gardens, cascading waterfalls, and over a dozen
restaurants and bars, the NATM Convention & Trade Show will blend business with pleasure, offering a perfect backdrop for forging new connections and fostering industry relationships.
Mark your calendars and join NATM from Feb. 17 to 20, 2025, as the trailer industry converges in Music City for the NATM Convention 2025. Prepare to be informed, engaged, and productive as NATM paves the way for a dynamic future in trailer manufacturing.
What to Expect at NATM’s 2025 Convention & Trade Show:
The NATM Convention & Trade Show is the industry's premier event and the only such event run by a not-forprofit trade association – your investments are directly funneled back into the creation of NATM Membership benefits. The event brings together trailer manufacturers, suppliers, service providers, and professionals from all over the country. Here's what you can look forward to:
› Educational Workshops and Technical Forums: Gain insights into the latest industry trends, regulations, and best practices through a series of informative workshops and technical forums.
› Networking Opportunities: Connect with peers, build valuable relationships, and explore potential partnerships that can drive your business forward.
› Trailer Trends & Tech Showcase: Discover cuttingedge technologies, products, and services from industry leaders, and stay at the forefront of towing innovation.
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› Industry Insights: Engage in discussions with experts and thought leaders to deepen your understanding of the ever-evolving trailer industry.
› Fun and Entertainment Beyond the Convention: Experience the vibrant and lively city of Nashville. Enjoy the local cuisine, live music, and a vibrant arts scene.
Gaylord Opryland Hotel Room Block
Nestled amidst the vibrant culture of Nashville, the Gaylord Opryland Resort and Convention Center is a world-class venue known for its opulence and the perfect blend of business and leisure. The Gaylord Opryland boasts a large indoor atrium adorned with nine acres of lush indoor gardens, creating a breathtaking backdrop for networking, learning, and relaxation. NATM has negotiated a room block rate of $235.00 per night with a $28 daily resort fee, and the reservation link is now available at www.NATM.com.
Please remember, the only way to guarantee a room at the special NATM rate is to book directly from the NATM website. Please note, NATM has not authorized any group hotel room services to call you or to solicit
your business! These third parties also use the NATM logo in their communications, so please ensure to book with those with emails ending in @natm.com.
Trade Show and Booth Space
The Trade Show exhibit hall is part of the Gaylord Opryland facility, ensuring easy access to all the latest products, technologies, and solutions in the trailer industry without ever leaving the building. Explore innovations and network with leading manufacturers, suppliers, and industry experts.
The NATM Member rate for a 10’ x 10’ booth is $2,000. Booth spaces for non-members are $4,000. As of September 4th, booth sales are open to all members and non-members. For more information about purchasing a booth, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or call (785) 272-4433.
Booth Worker Registration
Online registration opened this summer. Please note: purchasing a booth does not automatically register your booth workers. All exhibiting suppliers must register their booth workers online at www.NATM.com. Each exhibiting company receives two complimentary booth worker registrations per 10’ x 10’ booth purchased. New this year: all booth workers have access to attend the NATM Awards Lunch and Keynote Speaker with their registration!
Food and Fun for All
Enjoy a variety of dining experiences with 15 restaurants and lounges to choose from in the Gaylord Opryland, from high-end gourmet restaurants to quick and convenient bites. The resort offers something for everyone, making your stay enjoyable and hassle-free.
Take advantage of the location and travel offsite to immerse yourself in the music capital of the world. Nashville offers
endless dining and entertainment options, allowing you to experience the rich culture and traditions of this iconic city such as hot chicken, biscuits, and BBQ.
The Gaylord Opryland Resort is not just a business destination, it's also a fantastic place for family trips. The resort features an indoor/outdoor water experience called SoundWaves which is a 4-acre, 3-level luxury water experience with a recreation zone, ensuring entertainment for everyone. Make it a memorable experience and bring the whole family.
Sponsorships
As always, the NATM Convention & Trade Show would not be possible without the support of its generous sponsors. There are sponsorship opportunities available from $250 to $50,000 to fit any budget. Being a sponsor allows you to select your booth before previous exhibitors and the general membership, and provides a wide range of exposure, both electronically on NATM’s website and mobile app and in print on signage and branded events. This creates name recognition which helps drive customers to your booth.
New Attendee Promotion
Are you a new trailer manufacturer member of NATM? Are you a trailer manufacturer whose company has not attended in the last five years? You may qualify for NATM’s New Attendee Promotion!
The New Attendee Promotion includes two complimentary full registrations and up to two complimentary hotel room nights at the host hotel for the Convention while supplies last. Those interested in participating should contact NATM Membership & Events Coordinator Catie Rutkowski at Catie. Rutkowski@natm.com soon. Complimentary hotel rooms are on a first-come, first-served basis and will go fast.
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Networking Events
The NATM Convention isn't just about products; it's about people. The trailer manufacturing industry is known for its friendly and welcoming community, and the NATM Convention & Trade Show reflects those values. This event provides the perfect setting to meet prospective new partners, engage with fellow manufacturers, and rekindle relationships with those you already do business with. Whether you're a seasoned industry veteran or a fresh face in the field, this event promises invaluable networking opportunities to bolster your connections.
NATM’s Welcome Event featuring Dueling Pianos will take place on Monday, Feb. 17, 2024, from 5:00 to 8:00 p.m. at the Gaylord Opryland and NATM plans to feature live musical entertainment, drinks and food!
New this year: Trailer Manufacturer Full Registration tickets automatically include access to the welcome event for 2025, so don’t miss out! For other registration types, Welcome Event Tickets are $60 per person and registration is a breeze! Simply visit www.natm.com to secure your spot.
Join us for the NATM Awards Luncheon on Tuesday, Feb. 18, a celebration of excellence and innovation! This year's event promises to be unforgettable, featuring an exciting keynote speaker who will inspire and energize you with their insights. You'll also hear important updates about NATM's groundbreaking programming initiatives and the impact they're making in the industry. The highlight of the luncheon will be honoring our award winners who have
demonstrated outstanding achievement and dedication. Don't miss this opportunity to network with industry leaders and celebrate success at the NATM Awards Luncheon!
Plan to join hundreds of your industry peers at the President’s Reception on Tuesday, Feb. 18, sponsored by Dexter. Enjoy heavy hors d'oeuvres, drinks, and good conversation with industry peers. Meet with NATM Board Members, old friends, and new customers.
On Wednesday the 19th, come enjoy food, drinks, and networking at the Trade Show Reception on the trade show floor at 4:30 p.m. LaVanture Products Company and H.E. Parmer are proud sponsors of this fantastic event. With a relaxing networking environment, trailer manufacturers can stroll through the trade show with a refreshing beverage and some light snacks.
Stay Tuned for Updates
Join in the NATM 2025 Convention & Trade Show for a truly unforgettable experience at the Gaylord Opryland Resort and Convention Center. Whether you're coming for business or looking to combine business and family leisure, this event is tailor-made for you. More information will be provided via email this summer.
To sign up for NATM Convention & Trade Show emails, visit www.NATM.com/convention. Don't miss out on this fantastic opportunity to connect, learn, and thrive in the trailer industry. Save the dates, and we look forward to seeing you in Nashville in 2025! Questions about the show sponsorship opportunities or exhibit space? Contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or call (785) 272-4433. ■
National Association of Trailer Manufacturers Named an Ally in Action by USDOT
By NATM Marketing Team
The U.S. Department of Transportation (USDOT) has officially named the National Association of Trailer Manufacturers (NATM) as an Ally in Action to join its National Roadway Safety Strategy (NRSS) Campaign. Launched in 2022, the NRSS is a comprehensive approach to address the crisis of deaths on our roadways.
"We appreciate USDOT acknowledging the crucial role trailers and trailer safety have in enhancing overall roadway safety," stated Savana Morrison, NATM Marketing Director. "For almost four decades, NATM has been dedicated to safety through various programs and initiatives. It is rewarding to see both the Compliance Verification Program and Trailer Safety Week being recognized for their significant impact on promoting roadway safety culture."
The NATM Compliance Verification Program (CVP) is a mandatory program for all NATM Trailer Manufacturer Members. This program involves multiple components, all of which are geared toward creating safer trailers and in turn, safer roadways.
While the CVP concentrates on establishing processes and best practices for trailer manufacturers to create safe trailers, NATM acknowledges that even a compliant trailer can be operated in unsafe manners. This is where Trailer Safety Week steps in — an annual safety initiative that boosts road safety by raising awareness about trailer safety among end-users, dealers, and manufacturers through educational campaigns.
"NATM is well aware of the significance of safety and education," noted Alex Stowe, NATM Executive Director. "For almost 40 years, these core principles have steered our Association, and we are excited about advancing our dedication to safer roads for everyone. We commend USDOT for their commitment to reaching zero fatalities on our nation’s roadways and are excited to be part of this important initiative.”
NATM is dedicated to leveraging its extensive safety knowledge and experience, existing partnerships with key stakeholders nationwide, and our network of dedicated members to increase the impact of the NRSS campaign. ■
Correlating VIN Numbers with NATM Decal Numbers
By Scott Crimmins, NATM Technical Director
The National Association of Trailer Manufacturers (NATM) office fields calls on a regular basis from law enforcement trying to determine if a trailer has been stolen, and/or trying to locate the rightful owner of a trailer. Usually, law enforcement will be able to provide the manufacturer of the trailer, but often the Vehicle Identification Number (VIN) number has been removed or is undecipherable. Surprisingly, many thieves will remove all identification marks on a stolen trailer but overlook the NATM Decal and leave it on the trailer with its own specific serial number.
This NATM Decal serial number would help law
enforcement determine who the trailer belongs to, but most trailer manufacturers do not keep records correlating the NATM Decal serial number with the VIN number of the trailer that specific decal was placed on. For this reason, NATM suggests trailer manufacturers keep records that correlate which NATM Decal serial number gets placed on each trailer’s particular VIN number. This way if the only information law enforcement has is the trailer manufacturer and an NATM Decal serial number, that information coupled with the manufacturer’s record keeping would be sufficient to determine the VIN number of the trailer and provide contact information for the first retail customer of that trailer.
Another often overlooked loss mitigation strategy is to stay one step ahead of the thieves by hiding an extra VIN plate or VIN stamp in a secret location on all of the trailers manufactured. This could be located inside a frame rail where no one would know to look. Of course, thieves cannot grind a VIN number off a trailer if they do not know where it is located. Even if a trailer is stolen and the left front roadside VIN placard is removed, this secondary “hidden” location VIN number could be the additional factor that returns the trailer to its rightful owner.
A second option would be that VIN label producing software from NATM Member companies, like Vin-Eze and the FedCert Suite offered by Dec-0-Art, produce extra VIN tags with each label to make it convenient to affix those in multiple, inconspicuous areas. Those would be the best utilized on the inside of an enclosed trailer, for example.
With all sorts of property crimes on the rise in today’s world, and trailers are not immune, it is surprising that only one
state currently, Tennessee, requires the VIN numbers on trailers to be stamped into the trailer. There is no federal requirement to do this, so in 2004, Tennessee passed its own VIN law, TN Code Ann. § 55-5-106(f), requiring every new trailer sold in Tennessee on or after Jan. 1, 2005, to be assigned its own unique identification number and to have that number stamped on the trailer, either on the tongue or the frame. The definition of “stamped” does not include being embossed on a traditional metal VIN plate riveted to the frame. The best combination may be to utilize both the traditional riveted or stick on-type VIN placards, and the stamped-into-the-frame method.
Similarly, NATM reminds members to keep theft prevention and security a high priority. What can trailer manufacturers do to prevent inventory theft, or to aid in stolen trailer recovery?
A variety of hitch locks, wheel locks, tracking devices, and alarms are available from many NATM Associate Members. Search the Supplier Directory on the NATM Website for locks and other theft deterrent accessories. ■
Coming Soon: Unlock Your Potential with NATM Academy
By Ginger Baker Sanhueza, NATM Education Director
Get ready for an exciting new chapter in trailer industry education! The National Association of Trailer Manufacturers (NATM) is preparing to launch the NATM Academy, a revolutionary educational platform designed to elevate training and development across the trailer industry. Focused on accessibility, safety, and specialized industry knowledge, the NATM Academy will soon become the ultimate resource for continuous learning and professional growth.
Why the NATM Academy?
As the trailer industry evolves, staying updated with the latest knowledge and skills is essential to maintaining a competitive edge. The NATM Academy is the Association's solution to this need — a comprehensive educational hub offering a wide range of courses tailored specifically for trailer manufacturers, dealers, suppliers, and professionals in every corner of the industry. By fostering a culture of continuous improvement, the NATM Academy empowers you to stay ahead and thrive in a rapidly changing market.
A Sneak Peek at the Upcoming Curriculum
The NATM Academy is set to launch with a robust lineup of courses designed to provide actionable insights and practical knowledge that you can apply directly to your daily operations. Developed in collaboration with industry experts, each course will be relevant, impactful, and designed to meet the unique needs of members.
Here’s what you can look forward to:
› Human Resource Series: Equip yourself with essential HR skills, including strategies for attracting and retaining top talent, sexual harassment training, and foundational HR practices.
› Leadership Series: Boost your leadership capabilities with courses focused on team motivation, conflict resolution, and managing customer service teams.
› Marketing and Sales Series: Enhance your marketing and sales expertise with comprehensive guides on prospecting, product marketing, and social media strategies.
› Safety Series: Prioritize safety with courses addressing OSHA's top workplace hazards, welding safety protocols, and other critical safety measures.
› Trailer Technician Series: Build your technical skills
with foundational courses on trailer technician basics, various trailering courses, an introduction to NATM, and a comprehensive glossary of trailering terms.
A Strategic Investment in Your Future
Investing in training is more than just a good idea — it’s a strategic move that promises invaluable returns. By empowering your team with the latest knowledge and skills, you’ll foster a safer and more efficient workplace while positioning your company as an industry leader. Remember, “Training doesn’t cost — it pays.”
Looking Ahead
These courses are just the beginning! NATM is committed to continuously expanding the Academy’s offerings, with several new courses already in the works. NATM's vision is clear: to make the NATM Academy the go-to source for trailer industry education. As the industry changes, the Academy will evolve too, always staying at the forefront of new challenges and opportunities with innovative, relevant educational programming.
NATM also is excited to announce the upcoming Dealer Educational Programming initiative. This new program will be specifically designed to empower dealers — the frontline of the industry — with the tools and knowledge they need to excel. This initiative, along with our expanding curriculum, highlights our commitment to leading the way in industry education.
Get Ready to Join the Knowledge Revolution
The NATM Academy is coming soon, and it’s more than just a learning platform — it’s a movement towards a smarter, safer, and more skilled industry. NATM invites all trailer industry professionals to get ready to join in on this exciting journey. Prepare to explore the courses, engage with the content, and be part of a community dedicated to excellence and continuous improvement.
Stay tuned for more updates as NATM prepares to launch this game-changing educational resource. Together, a brighter, more innovative future can be built for the trailer industry. Keep an eye out for the NATM Academy’s launch and be among the first to unlock your potential! To stay updated on NATM Academy, visit www.NATM.com/ Academy or contact NATM Educational Director Ginger Baker Sanhueza at Ginger.BakerSanhueza@natm.com. ■
Unveiling Tire Technologies: Recap of NATM’s Webinar Series — Part One
By Ginger Baker Sanhueza, NATM Education Director
The National Association of Trailer Manufacturers (NATM) Fall 2024 webinar series kicked off with an engaging and informative session on the latest advancements in tire and wheel assemblies and combinations.
Introduction and Objectives
The webinar began with opening remarks by NATM’s Education Director Ginger Baker Sanhueza who set the stage by outlining the objectives of the series: to equip trailer manufacturers, dealers, and suppliers with cutting-edge knowledge to enhance safety, performance, and customer satisfaction. She was joined by NATM Technical Director Scott Crimmins and Murat Gocay, the chief technology officer at Taskmaster Components.
Taskmaster Components: A Legacy of Innovation
Gocay provided a brief overview of Taskmaster Components, a company with roots dating back to 1985 when it was known as Tom's Tire, a small retail shop in rural East Texas. Today, Taskmaster has grown into a leading supplier of trailer tire and wheel assemblies, but it remains a familyowned business under the leadership of CEO Amanda Walker. The company continues to prioritize quality and innovation, staying true to founder Tom Walker’s principle of “Doing things right and doing the right things.”
Gocay highlighted Taskmaster’s commitment to innovation, particularly in addressing the common issue of tire outof-roundness, which can lead to vibrations and premature wear. Taskmaster has partnered with top-tier automotive tire and wheel mounting machine providers to develop a process that match-mounts and balances trailer tires at scale, reducing vibrations and enhancing ride quality.
Deep Dive into Tire and Wheel Assemblies
The session’s main focus was on tire and wheel assemblies, where Gocay shared his expertise on several key aspects:
› Axle Sizes and Tire Performance: The relationship between axle sizes and tire performance was explored, with an emphasis on the importance of selecting the right combinations to optimize performance.
› Stud and Wheel Combinations: Gocay outlined best practices for matching bolt holes, studs, and lug nuts, providing a detailed chart of correct combinations for light and medium-duty trailer axles. He also highlighted common mistakes, such as using incorrect lug nuts, which can lead to significant safety issues.
Avoiding Common Pitfalls
In this segment, Gocay addressed some of the most frequent issues encountered by trailer manufacturers:
› Mismatched Components: Gocay emphasized that a 16” wheel is designed for a 9/16” stud and lug nut, yet many manufacturers fail to adhere to this, resulting in a high volume of complaints. Diagrams and case studies illustrated the consequences of such mistakes, reinforcing the importance of correct component matching.
› Load Capacity Confusion: He also cautioned against the confusion that can arise when trailers are equipped with tires that have a higher load capacity than the axle’s carrying capacity. This mismatch can lead to users overloading their trailers, thinking they are safe based on the tire’s sidewall information.
Q&A Highlights
The session concluded with a Q&A portion, where Gocay fielded questions from participants. He hinted at upcoming innovations from Taskmaster, including a new wheel design set to be unveiled by Nov. 1, promising increased load capacity, reduced vibrations, and enhanced damage protection. Additionally, he discussed the impact of high-speed tires on trailer safety, stressing the need for manufacturers to design trailers that can safely accommodate these faster tires.
The webinar provided valuable insights for attendees, equipping them with practical knowledge and a glimpse into the future of tire and wheel technology. Join NATM for part two of the series, on Oct. 17, where Kenda Americana will focus on tire wear, maintenance, and aging — critical aspects for prolonging tire life and maximizing performance. Members can access the webinar recordings at www. NATM.com/natm-educational-webinars. If you have questions or are interested in participating in a future webinar, please reach out to Education Director Ginger Baker Sanhueza at Ginger.Bakersanhueza@natm.com. ■
Statistically Speaking
By Jeff Jones, Statistical Surveys
Registration for the light- and medium-duty trailer industry was down -17.5% in June 2024. Below are the details of the market’s performance for the five trailer segments as reported by Statistical Surveys:
The following are the Top Five States in sales growth for All Trailer Segments in the first six months of 2024.
Industry registrations for the first six months in 2024 are down -8.8% over 2023.
If there are any questions, or if Statistical Surveys can help, please contact us at marketing@ statisticalsurveys.com or at Statisticalsurveys.com. ■
MODULAR BUCKING BARS
NATM Connect Has Arrived
By NATM Dealer Team
An important part of any association is the opportunity to connect with those who best understand your interests and challenges. One of the new benefits included in the National Association of Trailer Manufacturers' (NATM) Dealer Affiliate Program provides exactly those opportunities.
NATM Connect is an online community forum where Dealer Affiliates can engage in discussion and receive feedback and resources from other professional peers around the trailer industry. The community forum is private and provides a space for authentic discussion that doesn’t include pushy sales pitches or outsiders with unclear motives.
NATM Dealer Affiliates are encouraged to share successes and challenges, bring questions, give constructive feedback, and provide perspective in all manners related to operating and working at a trailer dealership.
The community forum is structured like any other discussion board. Users can post topics and pose questions under industry specific and relevant categories. This includes categories that align with other dealer program benefits, such as sales, parts, and service department operations, leadership development, financial management, office management, and talent and HR management. In addition, users can create categories to really make the forum their own.
“I enjoy the opportunity to connect with fellow dealership owners across the country to have group discussions on various topics,” said Ronnie Enns, an NATM Connect user. “It’s also helpful to be able to look up conversations that other dealers have had about specific topics. And I can send private messages to individuals to have one on one conversations.”
Why should you and your dealership staff use NATM Connect?
Support and Collaboration
If you operate with a small team, NATM Connect allows staff to gain support and opportunities to collaborate that potentially they are unable to do with just their coworkers, which could aid in improving their job functions and help them succeed. This is a great chance to talk to others because they may have had similar experiences and be able to assist in providing different solutions and points of views.
Access to Knowledge and Expertise
NATM Dealer Affiliates represent the core knowledge base
of the industry and decades of crucial experience. NATM Connect allows you to instantly tap into that expertise. Whether you keep running into supply shortages or just want to try a new product or company for your business, you can get expert advice from your fellow dealers.
Opportunities for Networking
NATM Connect allows you and your staff the opportunity to build your network, forming bonds and relationships for both professional and personal growth and development. NATM understands that the trailer industry is a tight knit community, and it can be hard to connect with all dealers. This is a great chance to expand your network and resources.
Increased Staff Motivation, Engagement
Sharing experience and commonality of interest can lead to greater staff motivation and engagement as it helps your staff learn and grow in their jobs. This means your staff gets the chance to connect with others in similar situations and can be inspired by others to try new and innovative practices. When you and your team have a consistent support system to look to when in need, you are guaranteed to look at problems in a different light as well as find solutions with more ease.
NATM is excited to share that it has received positive feedback about NATM Connect and the beneficial impact it is making.
“Being able to connect instantaneously with other, more experienced dealers that are willing to help share best practices and answer questions I otherwise wouldn’t be able to answer on my own,” said Shane Ehrsam, an NATM Connect user.
NATM is looking forward to the community and networking this newly released benefit will offer! Dealer Affiliates now have access to NATM Connect and should have received an email on how to access the forum and get started. NATM can't wait to see all the exciting conversations you start!
If you have any questions or need further assistance, contact Dealer Programming Specialist Andrea Boetticher at Andrea.Boetticher@natm.com. ■
Give Your Service Department the Kudos They Deserve with NATM’s Call to Service
By Izabella Chesney, NATM Marketing Specialist
As the National Association of Trailer Manufacturers (NATM) continues to discuss benefits and needs for Dealer Affiliates, the necessity to place more focus on the service aspect within trailer dealerships has arisen. While NATM is developing resources that assist in addressing this need, it also is looking into ways to highlight this essential department. The Association wants to help dealerships show off their service department teams and celebrate the invaluable work they do. NATM is launching a series of spotlight features where NATM shares stories and achievements of individual service team members or the entire team.
Through the implementation of this marketing campaign, NATM aims to highlight and acknowledge the service department for its vital contribution to the success of trailer dealerships. Here’s how it works:
1. Have An Awesome Team In Your Service Department
It’s hard to just choose one person if you’ve got a killer team that all adds major value to your business. So, whether it’s a one-person show or an entire team behind your service department, NATM wants to hear about it!
2. Be Ready To Brag All About Their Accomplishments
It’s your time to brag! Share what makes your nominee/s the greatest and how they add value to your business.
Have you been hearing praise from your customers? What about other staff members who have noticed the hard work going on in the back of the house where all the service department magic happens? Tell NATM all about it!
3.
Group Photos To Put Faces To Names
Taking photos can be tough, especially when everyone is hard at work on ensuring happy customers. However, NATM wants to put some faces to all that hard work going on! Gather your service department and say “Cheese,” or even better, say “Best Service Department,” to show them the love and appreciation they deserve.
4. Fill Out Our Call To Service Form
It’s a quick form that the person nominating the Service Department will fill out. It just asks some questions so that NATM can ensure that all the amazing things about your team get the right attention and focus. Plus, it will also be a great asset to NATM Staff if your selected team gets a feature blog post!
NATM is excited to see all your submissions and can’t wait to highlight all the amazing things your Service Department is doing. Have a specific question that didn’t get answered here? Please reach out to NATM Marketing Specialist Izabella Chesney at Izabella.Chesney@natm.com for assistance. ■
Meet the NATM Dealer Committee Members: A Conversation with Ronnie Enns
In July 2024, National Association of Trailer Manufacturers (NATM) staff members Andrea Boetticher and Izabella Chesney began a new series of interviews to learn more about the members of the 2024-2025 NATM Dealer Committee. NATM is excited to be continuing this exciting series of giving you an inside view of who represents NATM Dealer Affiliates. The following is a conversation with Ronnie Enns, Chief Executive Officer of Happy Trailers.
What brought you to the trailer industry?
I grew up in Paris, Texas, where within about a 60-mile radius, I’d say, probably half of the black iron trailers in the country are manufactured. Because of that, I was always around trailers. A lot of my friends and their parents either worked at a trailer company or owned a trailer company. I was kind of an outsider in that my dad did construction and we had a used car lot that we would work on weekends.
When I graduated high school, I went to go work with my dad in his contracting business and hated it. So instead, he knew a guy that owned a trailer manufacturing company and helped me get a job there as the owner’s assistant. In that job, I learned everything about trailers, talking to dealers, invoicing and inventory, pretty much anything that you would have to do in a small trailer manufacturing company.
When I was 19 working at the trailer manufacturing company, I learned that the owner of one of the dealerships we worked with was planning to retire and wanted to sell his business. I always had an interest in dealerships from my experience with our car dealership, so my dad and I decided to combine the two, and we bought this trailer dealership – Martin Trailer Sales. My dad wanted to continue his contracting, so he put me in charge of the dealership, and we officially renamed it Happy Trailer Sales.
Very quickly, we realized we wanted to grow and after 9 months, Johnny Loewen, my brother-in-law and business partner, opened our second location. And almost every year after that we opened another location. We will be opening our tenth location in a few months from now.
Tell us a little more about your company.
We have five partner owners and 56 employees at Happy Trailer Sales. Earlier this year, we acquired another trailer business to open our first location outside of Texas and one of the owners joined our team at Happy Trailers as an owner. We operate pretty lean, with about 4-5 employees at each store. We also have a back-office team that supports the stores, some who work at one of the store locations, and others that work remotely.
Our core purpose as a company is to create a dealership experience that doesn’t suck. It is a simple phrase that is very blunt, and it can mean a lot of different things. When people hear the word “dealership,” there’s a certain angst that overcomes them and they start to feel stressed. When they hear the word salesman, they think, “Oh this person is going to try to get me.”
We’re focused on trying to make the process straightforward and transparent. We are striving to make the buying process easy. We were one of the first trailer dealerships to advertise our trailers with pricing online. I started by creating a WordPress website and just posted pictures of every trailer we had. People were going to know exactly what we had in stock and what the price was. At the time in 2013, it seemed somewhat revolutionary because it was rare to see that from any trailer dealership.
More recently though, we have been focusing on ecommerce, working with a company to allow customers to buy a trailer from their couch. People can go through the whole process from start to finish, or they can use it to speed up the process with e-signatures, deposit collection and the
financing process. It really saves customers time, allowing them to not have to spend so much time at our dealership.
What do you find most rewarding about what you do?
Empowering others and building teams. It has been hugely rewarding for me to find people’s skills that surpass my own or to be able to train people to do things better and then watch as they take it further than I ever did. Building a skilled team makes owning a business more enjoyable because when you’re doing everything alone it is exhausting. I didn’t take a vacation for I think four or five years and I missed so much at home. An important family function would be coming up and then some disaster would happen at the business and, being spread so thin, I had to deal with it.
For the first several years, leadership was just not that important when I had to focus on running the business.
A huge turning point for me as a business leader happened
about halfway through my journey. John Maxwell, leadership guru, held a conference in Waxahachie, Texas, of all places. Before attending that conference, most of my knowledge and expertise came through experience, but he inspired me to pick up a book, to learn to get better as a leader, and to help other people grow as well. That inspired me to start listening to podcasts and audiobooks, just trying to learn more and more.
And as I continued to learn and grow, building a good team and focusing on leadership has become really important and I think that’s probably the most rewarding part. I realized that if I want to keep doing this, I want to get the right people around me and invest in the people I work with.
What changes are you excited to see in the future in terms of benefits for the NATM Dealer Affiliate Program and what the committee is working on? What are you most excited about for the future?
I’m excited for the networking opportunities with other dealers. I’m excited for hopefully increased information sharing between manufacturers and dealers and collaboration together to build a healthier industry.
What are you excited about for the inaugural NATM Trailer Expo in 2025?
I am excited to see what the approach for the new show will be. Of course, I’ll be excited to see what trailers are there. I’m a trailer nerd, so I will want to see what people are building, how they’re building it. I think my favorite part of any trade show is getting to connect with everyone, so getting to do some networking with other dealers and other industry members. And, you know if John Maxwell shows up, that’d be exciting.
NATM is excited to see all the great things Ronnie Enns will be doing on the committee! The Association looks forward to sharing more insights with Members and Dealer Affiliates on who is representing the Dealer Affiliates and assisting in growing the Dealer Affiliate Benefit Program. Keep an eye out for the next conversation with the Dealer Committee Members! ■
Claims Handling is Key!
Submitted by John Kerr, Marsh McLennan Agency
As we covered in the last edition of Tracks, extended warranties and protection products are a large and rapidly growing business. Consumers spent more than $51 billion on warranty and protection products last year and that number is expected to grow to $85 billion by 2032. This growth is largely fueled by consumers who are looking for peace of mind when making purchases and nimble retailers who are quickly adapting to meet this demand by offering consumers easy access to protection products at the point of sale.
Peace of mind is more than the key factor in the decision to purchase extended warranties, it is critical in maintaining customer satisfaction and solidifying retail and brand loyalty. The single-most detrimental event effecting customer satisfaction and threatening brand loyalty is product failure. Consumers are quick to abandon those products and brands that fail to perform. A recent study for Fortune showed that 81% of consumers lose trust in a company when they have a bad product experience. Unfortunately for the trailer manufacturer and dealer, these customers are likely lost for life unless that trust can be restored.
The good news is that warranty products provide both the manufacturer and dealer a second chance to reestablish the trust that was lost by product failure. The 2024 Retail Protection Report conducted by Cover Genius surveyed more than 11,000 consumers and showed that 87% of consumers would recommend a brand or retailer to others if their warranty claim is handled well. Amazingly, a positive warranty claim experience virtually eliminates the negative associated with product failure. Think about those numbers for a minute and what they mean for dealers and manufacturers who work hard to build their brand and establish customer loyalty. Warranties and an effective claims process can actually increase customer satisfaction, loyalty, and lead to referrals.
The opportunity for warranty and protection products to create repeat customers and expand your customer base only works if the claim process is handled correctly. That is why the decision was made to partner with Portfolio to provide their expertise and claims administration capabilities for the NATM warranty program. According to Joseph Gillum, Director of Product Development at Portfolio, “I cannot stress enough how important it is for the consumer to have a positive claim experience. Consumers buy protection products for peace of mind and if the claim process adds to their peace of mind, then the dealer and manufacturer regain the loyalty of that customer for future trailer purchases.”
Portfolio has been handling warranty claims for more than 30 years and is widely regarded as the “Best-of-the-Best” in
warranty claims resolution. To date, Portfolio’s claims team has handled over one million claims, almost all of which involved a personal conversation with a member of their experienced claim team. “When a customer calls our warranty department they are doing so because they need help and the last thing they want to do is attempt to find answers through an automated service system. They want to talk with someone who can understand their situation and offer help. Our claims handlers are experienced, many are ASE Certified Mechanics or Master Technicians, they understand trailers and are able to engage with the consumer to resolve claims quickly and fairly,” says Gillum.
Without doubt, the two most important elements of a successful warranty claims process are personal communications and timely feedback and resolution of claims. Again, consumers are reaching out to claims because they have a problem, a situation that threatens their peace of mind and loyalty to brand and dealer. This is the precise moment that consumers need to be heard, they need to speak with someone who can empathize with their situation and offer clear direction and resolution of their claim. The very last thing they need is to be passed around from one claim representative to the next or, even worse, forced to manage their situation by navigating through an automated phone system.
There was a great deal of thought and due diligence performed to find the best claims management partner to support the warranty program for NATM Dealer Affiliates. Portfolio’s claims team is truly unmatched in the industry and their knowledge and ability to quickly manage claims will provide dealers and manufacturers with the best opportunity to solidify and strengthen their customer base.
The warranty program for NATM Dealer Affiliates continues to grow as dealers learn more about the opportunity and the team assembled to support them. In the next addition of Tracks, we will shed more light on the consultants who help support the program by working directly with dealers to install, train and support a dealer warranty program.
Marsh McLennan Agency will continue to highlight the NATM warranty program in future Tracks publications.
NATM’s warranty program is overseen by John Kerr of Marsh McLennan Agency. For more information, please reach out to him at John.Kerr@MarshMMA.com. ■
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Not-for-Profit Philosophy Shapes
NATM Trailer Expo Launching 2025
By Meghan Ryan, NATM Assistant Director
NATM Announces Inaugural Trailer Expo for 2025
As the not-for-profit 501(c)(6) trade organization that brought you Trailer Safety Week, the National Association of Trailer Manufacturers (NATM) is expanding its educational efforts and support to trailer dealers through the launch of the NATM Trailer Expo: The ultimate light- and medium-duty trailering event of the year. The first NATM Trailer Expo will take place in Oklahoma City, Sept. 16-18, 2025.
This event will bring together all key stakeholders of the light- and medium-duty trailer industry, including trailer dealers, trailer manufacturers, suppliers, service providers, and automotive tow vehicle OEMs. The target audience to attend and walk through the Trailer Expo includes trailer dealers, as well as fleet and government purchasing agents.
The NATM Trailer Expo will, of course, feature an exposition of trailers under 26,000 lbs GVWR on the trade show floor. Additionally, suppliers and service providers that assist dealerships will also be welcome to exhibit.
Booth sales for the 2025 Trailer Expo opened this
summer. Information about the booth sales process and dates can be found on Page 61, but make sure to sign up for communications regarding the show at www.NATM.com.
Trailers with a Purpose: NATM Reinvesting Trailer Expo Profits for a Better Industry
As the leader in national towing safety efforts, dealers have looked to NATM for resources for their customers and their businesses. Over the last decade, NATM has fielded frequent requests to close the gap that exists in the trailer dealer realm regarding reputable education, business resources, and selfgovernance. As requested, NATM is exponentially expanding its dealer support efforts, for more information turn to Page 61. To foot the bill for these new efforts, the NATM Trailer Expo was created.
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Similar to NATM’s annual Convention & Trade Show held in February, which funds Association programming dedicated to trailer manufacturers, the NATM Trailer Expo will utilize the revenue generated from the event to fund dealer-specific programming and benefits. As a not-for-profit association, the profits generated from the Trailer Expo will be reinvested into Dealer Affiliate benefits and industry-wide programming such as Trailer Safety Week, the launch of the 501(c)(3) nonprofit National Trailer Safety Council, the NATM Academy, Dealer Connect network, and more. No other organization in the light- and medium-duty trailer industry utilizes booth sales, sponsorship dollars, and registration revenue to further nationwide trailer safety efforts and launch costly programming to assist trailer dealers.
The primary focus of NATM is directed toward generating benefits for its members and affiliates to further its mission to improve trailer safety. As a not-for-profit, NATM prioritizes the member and affiliate interests over its financial gains as it serves the entire light- and mediumduty trailer industry. The Association operates with a commitment to fostering a mutually beneficial environment for its members and affiliates rather than seeking profits for itself. This approach underscores NATM's dedication to supporting and advancing the interests of the trailering community, reinforcing a collaborative and safetydriven mindset for all key stakeholders at every level.
OKC offers an exceptional dining and drinking scene for offsite, after-hours networking with customers
Back to Our Roots: Returning to the Beginning
NATM was founded in Chickasha, Oklahoma, in 1987 when five livestock trailer manufacturers unified for better benefits. Nearly 40 years since its inception, NATM is returning to its roots with its first Oklahoma-based event geared specifically for trailer dealers. This event will celebrate the success, growth, and expansion the Association has had over the last four decades leading the industry. Returning “Back to Our Roots” in Oklahoma marks a fresh restart, a full circle, in programming in which NATM launches a new chapter for the trailer industry – this time incorporating trailer dealerships. The launch of The NATM Trailer Expo demonstrates NATM’s understanding of the importance of unifying for the greater good of the trailer industry – just like the five original founding member companies understood back in 1987.
Embracing a collective vision for advancing end-user towing knowledge, NATM is starting a new chapter of collaboration. The trailer industry is stronger together, and this unification is a major step forward in improving towing traffic safety at all levels, as well as supporting the profitability of its members and affiliates.
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The Difference is D urability. The Quality is Hut chens.
The Differenc e is Durabi lity. The Quality is Hutchens.
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OKC: Where the Heartland Meets Cutting-Edge Technology
Oklahoma City's tagline is, “Where the heartland meets cutting-edge technology,” which also is a fitting description of the trailer industry's rural roots and its future incorporating technology to improve the industry at the manufacturing, sales, and end-user levels. Not only is OKC conveniently located in the heart of the nation, it sits amid the trailer manufacturing industry and lies within a three hours drive of Fort Worth, Texas, which has proven an ideal location for NATM's programming and contributed to record-breaking success for its annual February Convention & Trade Show.
OKC offers an exceptional dining and drinking scene for offsite, after-hours networking with customers. Fine dining and steakhouses, craft breweries, trendy bars, and sophisticated cocktail lounges are scattered throughout the city, offering a vibrant nightlife for attendees to unwind and socialize
after a long day at the NATM Trailer Expo. Trailer dealers, manufacturers, and suppliers alike will have plenty of options to wine and dine their customers during the week of the show.
State-Of-The-Art Convention Center and Omni Host Hotel
The inaugural 2025 NATM Trailer Expo will be held at the Oklahoma City Convention Center, which was completed in 2020. This convention center is a brand-new, state-of-the-art facility that stands as a testament to modernity and innovation. With its top-notch amenities, spacious meeting rooms, and expansive trade show floor, the OKC Convention Center will not only meet needs but exceed the highest of standards.
The Omni Oklahoma City Hotel is the host hotel for the event and is conveniently located directly across from the OKC Convention Center, which will host the event.
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Completed in 2021, the 17-story hotel offers luxurious guest rooms and dramatic views of the nearby Scissortail Park and the OKC skyline. Additionally, there is a rooftop hotel pool with downtown city views and excellent onsite dining and bar options. Take time for R&R after a week of working the show floor at Omni’s onsite Mokara Spa.
The Omni Oklahoma City Hotel stands out as a pinnacle of beauty and modernity among the venues at which NATM has previously hosted. Renowned for its luxurious accommodations, and sophisticated design, the Omni offers a truly exceptional experience for attendees. The convenience of the neighboring hotel and exhibit hall locations cannot be beaten. NATM has negotiated a hotel room block rate of only $230 per night, and the hotel reservation link will be live this winter. Please note, NATM will not authorize any group hotel room services to call you or to solicit your business! These third parties also use the NATM logo in their communications, so please ensure to book with those with emails ending in @natm.com.
Elevating Dealer Success Takes Center Stage in Programming
The NATM Trailer Expo will focus on elevating dealer success in the Educational Sessions. With a nearly four-decade track record, NATM has consistently demonstrated its unwavering commitment to its members by providing exemplary support, valuable resources, and dynamic programming and will continue to offer such at the NATM Trailer Expo.
Understanding the evolving needs of its Dealer Affiliates, NATM conducted a comprehensive survey across the country to gain insights into the specific requirements of dealers. The findings underscore a shared goal among dealers to enhance profitability and elevate the end-user experience and knowledge. These crucial insights gleaned from discussions with dealers will serve as the foundation for the NATM Trailer Expo programming with a focus on elevating dealer success.
Participate in the Trailer Expo
Location and Workshop Survey.
In her vast discussions and meetings with dealers, NATM Dealer Programming Specialist Andrea Boetticher has found that these dealerships are small businesses, often family-owned and their main focus is profitability. As a result, the in-person educational lineup will be geared towards increasing the profitability of dealerships. Profitability is not just determined by the sales process, but by overall business practices which NATM plans to assist with. Boetticher also has found that dealers want to meet with their peers, and NATM intends to create business engagement groups and connect dealers with non-competitors to discuss challenges, solutions, and more.
NATM is soliciting feedback from Dealer Affiliates on what topics they want addressed with the in-person workshop lineup. To help curate the future of NATM Trailer Expo programming, participate in the Trailer Expo Location and Workshop Survey, scan the provided QR code. Have an idea for additional programming or interested in joining as a Dealer Affiliate for only $150 annually? Visit www.NATM.com/ dealers or email Dealers@natm.com for more information.
Looking Ahead: Fort Worth, Texas - October 6-8, 2026
The Association is looking ahead and already planning future NATM Trailer Expos in the coming years. Building on the success of previous events, the 2026 NATM Trailer Expo will be in Fort Worth, Texas, from Oct. 6-8, 2026. Mark your calendars now!
Texas, known for its booming trailer manufacturing industry, has proven to be an ideal location for NATM's programming, contributing to record-breaking success. Its central location makes it convenient for NATM Trailer Manufacturer Members to drive in and exhibit their latest models. Additionally, the strategic location is perfect for dealers to visit and engage throughout the week. NATM is committed to expanding and enhancing the event and is actively seeking input from Dealer Affiliates on their location preferences to ensure continued growth and success. To be a part of this exciting initiative, interested parties can easily participate by scanning the provided QR code on the facing page.
NATM is excited for this new chapter in the Association, and looks forward to seeing you in OKC in 2025! If you have any questions regarding the 2025 NATM Trailer Expo, contact NATM Events Director Aileen Valido at Aileen.Valido@natm. com or (785) 272-4433. Interested in joining as a Dealer Affiliate for only $150 annually? Visit www.NATM.com/dealers or email Dealers@natm.com for more information. ■
Fine dining, steakhouses, craft breweries, trendy bars, and sophisticated cocktail lounges are scattered throughout OKC offering a vibrant nightlife for attendees to unwind and socialize after a long day at the NATM Trailer Expo.
NATM Trailer Expo
Date: September 16-18, 2025
Location: Oklahoma City, Oklahoma
Venue: OKC Convention Center
Host Hotel: Omni Oklahoma City Hotel
2025 Trailer Expo Developing Schedule
Oklahoma City, Oklahoma
September 16-18, 2025
Sunday, Sept. 14
Exhibitor Move-In:
Type A: Groups 1 and 2
Noon - 8:00 p.m.
Exhibit Hall ABCD
Monday, Sept. 15
Exhibitor Move-In:
Type A: Groups 1 and 2
Type B: Groups 1 and 2
8:00 a.m. - 6 p.m.
Exhibit Hall ABCD
Registration
9:00 a.m. – 7:00 p.m.
Exhibit Hall ABCD
Welcome Event with Dueling Pianos
5:00 p.m. – 8:00 p.m.
Room: Omni Hotel -
Five Moons Ballroom
Tuesday, Sept. 16
Registration
7:30 a.m. – 7:00 p.m.
Exhibit Hall ABCD
Exhibitor Move-In
7:30 a.m. - 9:00 a.m.
Exhibit Hall ABCD
General Session -
Kick Off Event
8:00 a.m. – 9:30 a.m.
Room: Ballroom B
Exhibit Hall Open
9 a.m. - 6 p.m.
Exhibit Hall ABCD
Educational Session 1
9:45 a.m. - 10:30 a.m.
Room: 208AB
Educational Session 2
10:30 a.m. – 11:15 a.m.
Room: 208AB
Educational Session 3
11:15 a.m. – 12:00 p.m.
Room: 208AB
Lunch and Learn
12:00 p.m. - 1:45 p.m.
Room: Ballroom B
Dealer Reception
4:30 p.m. – 6:00 p.m.
Exhibit Hall ABCD
Wednesday, Sept. 17
Registration
7:30 a.m. – 5:00 p.m.
Exhibit Hall ABCD
Educational Session 4
8:00 a.m. – 8:45 a.m.
Room: 208AB
Educational Session 5
8:45 a.m. – 9:30 a.m.
Room: 208AB
*Space limited to 60 participants. Pre-registration required.
Exhibit Hall Open
9:00 a.m. – 2:00 p.m.
Exhibit Hall ABCD
Lunch with the Exhibitors
11:30 a.m. – 1:00 p.m.
Exhibit Hall ABCD
Closing Session: Economist Macro Talk
2:00 p.m. - 2:45 p.m.
Room: 208AB
Exhibitor Move Out
Type B: Groups 1 and 2
2:00 p.m.- 8:00 p.m.
Exhibit Hall ABCD
Closing Session: Economist Micro Talk
2:45 p.m. - 3:30 p.m.
Room: 208AB
Break 3:30 -3:45
Dealer Roundtables*
3:45 - 4:30 p.m.
Room: TBD
Dealer Roundtables*
4:30 p.m. - 5:15 p.m.
Room: TBD
Thursday, Sept. 18
Exhibitor Move Out: All Exhibitor Types
8:00 a.m. - 8:00 p.m.
Exhibit Hall ABCD
Act Now, Shape Tomorrow: 2025 NATM Trailer Expo Booth Sales Fund Industry Advancement as
Not-For-Profit
By Meghan Ryan, NATM Assistant Director
In a remarkable stride towards driving change and uniting the industry for progress, the National Association of Trailer Manufacturers (NATM) opened booth sales on August 21, 2024 for the inaugural NATM Trailer Expo. The NATM Trailer Expo will take place in Oklahoma City, Sept. 1618, 2025 at the brand new Oklahoma City Convention Center and Omni Hotel. This pivotal event marks a new chapter for the light- and medium-duty trailer industry, underscoring NATM's unwavering commitment to enhancing roadway safety and fostering industry growth for nearly 40 years.
As the only not-for-profit trade organization dedicated to the light- and medium-duty trailer industry, NATM will be reinvesting revenue generated from the NATM Trailer Expo booth sales back into programs that benefit dealers, trailer manufacturers, end-users and ultimately the industry and roadways at-large. This reinvestment is a cornerstone of NATM's dedication to its Members and the broader community. The revenue from the booth sales
will fund critical initiatives aimed at improving trailer safety nationwide through its dealer network, expanding educational resources, and advocating for the industry.
The significance of this effort cannot be overstated. By channeling the proceeds from the Trailer Expo into these vital programs, NATM ensures that its mission and efforts to promote trailer safety and the success of the trailer industry can expand exponentially. This approach mirrors the successful model of NATM's Convention & Trade Show that takes place in February, where the generated revenue supports year-round programming. This allows NATM to keep membership dues affordable for yet another year, despite the pressures of inflation and rising costs.
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The opening of booth sales for the NATM Trailer Expo is more than an opportunity for trailer manufacturers, suppliers and service providers to showcase their products and services. It represents a collective effort to drive progress and unite for the betterment of the industry.
As NATM embarks on this new chapter, it invites all members of the light- and medium-duty trailer community to join in this transformative journey, ensuring a safer and more prosperous future for all as we open booth sales on Aug. 21. For the inaugural event, the booth sales selection timeline will be based on membership longevity beginning with its founding members from 1987.
2025 NATM Trailer Expo Exhibiting Costs and Timeline
Booths at the Trailer Expo will be sold in 10’x10’ increments, with a pricing structure that reflects the varying needs of exhibitors. NATM trailer manufacturer exhibitors will benefit from a discounted rate of $1,100 per booth whereas the non-member rate is $2,200. It is $1,400 for NATM member supplier and service provider exhibitors and $2,800 for non-member suppliers.
Take advantage of the exclusive Early Bird Pricing discounts on exhibitor booth space for NATM’s inaugural Trailer Expo in OKC! By securing your spot before April 1, you not only guarantee prime placement but also enjoy significant savings. Early support for our debut Trailer Expo ensures you’re at the forefront of industry innovation and networking. Don’t miss out on this limited-time offer — act now to maximize your exposure and be a part of something extraordinary from the very beginning!
2025 NATM Trailer Expo Special Early Bird Pricing
Ends April 1, 2025
› 1-7 Booths (100 sq ft to 700 sq ft) – No Discount
› 8-11 Booths (800 sq ft to 1,100 sq ft) – 5% Discount
› 12-17 Booths (1,200 sq ft to 1,700 sq ft) – 10% Discount
› 18-35 Booths (1,800 sq ft to 3,500 sq ft) – 15% Discount
› 36-60 Booths (3,600 sq ft to 6,000 sq ft) – 20% Discount
2025 NATM Trailer Expo Timeline
NATM is using Map Your Show’s online booth sales software for the NATM Trailer Expo which will be held at the Oklahoma City Convention Center in Oklahoma City, Sept. 16-18, 2025. The opportunity to select space at the 2025 Trailer Expo will be made available in the following phases:
PHASE 1: NATM Trailer Manufacturing
Members that have been members beginning 1987-12/31/2012 are able to select their booth spaces August 21 - October 4.
PHASE
2: NATM Trailer Manufacturing
Members that have been a member starting 1/1/2013-Present are able to select their booth spaces beginning October 7.
PHASE 3: All NATM Associate Members serving trailer dealers are allowed to choose booth space beginning October 28.
PHASE 4: Non-members are allowed to choose booth space beginning November 18.
On the day your booth selection window opens, you will receive an email from NATM notifying you that the booth sales application is now available online for your company. The email contains a unique code that when entered, pre-populates the online booth sales application. Once logged in, exhibitors can view the 2025 trade show floor plan and select the desired booth(s).
During the completion of the online application, exhibitors pay for part of their booth(s) with a credit card. Once NATM approves the application, an email containing login credentials to the exhibitor dashboard is sent. The dashboard allows exhibitors to update their company profile and contact information and view other important information relevant to the upcoming show.
As always, the sign-up for booth space is first come, first served. You can sign up at any time after your group’s window begins. If you miss the window for your group, the privilege of choosing during your group’s time is lost. Be sure to mark your calendar to remember to sign up as soon as you receive your email from NATM!
If you have any questions regarding how to book your exhibit space at the 2025 NATM Trailer Expo, contact NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com or (785) 272-4433. ■
NATM Trailer Expo Sponsorship Levels & Benefits
$1,000 - $2,499
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
$2,500 - $5,499
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Virtual Ad Swag Bag Ad Discounted 10%
$5,500 - $7,499
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Virtual Ad Swag Bag Ad Discounted 10%
› One Additional Booth Worker
$7,500 - $9,999
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Virtual Ad Swag Bag Ad Discounted 15%
› One Additional Booth Worker
› One Full Registration
$10,000 - $14,999
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Free Quarter Panel Advertise
› Virtual Ad Swag Bag Ad Discounted 25%
› One Additional Booth Worker
› Two Full Registrations
$15,000 - $19,999
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Free Ad in Virtual Ad Swag Bag
› Two Additional Booth Workers
› Three Full Registrations
$20,000 - $29,999
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Free Ad in Virtual Ad Swag Bag
› Three Additional Booth Workers
› Four Full Registrations
$30,000+
› First Exhibit Selection 2026 Trailer Expo Exhibit Space
› Featured Display of Logo on Website & Mobile App
› Logo Prominently Displayed on Trailer Expo Materials and Emails
› One Exclusive Featured Tracks Magazine Article
› Materials in NATM Welcome Kiosk Bags
› Free Ad in Virtual Ad Swag Bag
› Four Additional Booth Workers
› Five Full Registrations ■
Support the Industry Through NATM Trailer Expo Sponsorships
By Aileen Valido, NATM Events Director
The National Association of Trailer Manufacturers (NATM) is headed to Oklahoma City for the inaugural 2025 Trailer Expo taking place Sept. 16-18, 2025, and the Association has several sponsorship opportunities available. Sponsoring the NATM Trailer Expo helps the Association’s effort to improve safety and the goal of unifying the industry.
As the only not-for-profit trade organization in the lightand medium-duty trailer industry, the revenue generated from the NATM Trailer Expo will directly fund the NATM Dealer Affiliate and membership programming and benefits. Additionally, NATM is bringing in dealers to help lead programming with representation on the NATM Board of Directors and Dealer Committee.
Not only does sponsoring provide excellent brand exposure and visibility within the light- and medium-duty trailer manufacturing realm, but it also demonstrates your commitment to the industry. If you are looking to reach the decision-makers in the industry, this is the event to make an impression! What better way to market to dealer attendees than to show your support of NATM by sponsoring an item or event at the Trailer Expo?
The NATM Trailer Expo offers an array of sponsorship opportunities to elevate your brand, including the following sponsorships, which are available:
Registration Desk - $7,500
› Your company’s logo and booth number will be the first thing attendees see as they approach the registration desk.
Keynote Speaker - $8,000
› Sponsor the keynote speaker at the Awards Luncheon and have your brand prominently displayed during the introduction and closing of the speech.
Educational Sessions - $6,500
› By sponsoring the Educational Sessions, your company will get the opportunity to briefly speak before each session begins. Branded table signs are placed on tables each day.
Branded materials also may be set out by the sponsor.
Virtual Swag Bag Advertisement- $1,000
› Reach attendees ahead of the event with your coupons, special event offers, and booth information by advertising in the 2025 NATM Expo Virtual Swag Bag email featuring exhibitor highlights and special offers.
Full Prospect Reach$1,500 | 4 Available
› Reach potential customers before the show even starts by sponsoring a full-prospect email. Being featured in an official email will have attendees talking about your company long before they even step foot on the show floor. Emails include registration announcements and Trade Show announcements.
Attendee Badge - $6,000
› Reach every single conference attendee by placing your company’s logo on all pre-registered attendee badges. This badge grants access to events and is given to all pre-registered attendees when they arrive at the expo.
Sponsorships play a crucial role in strengthening your marketing strategy. They enable you to connect with a specific and engaged audience, contributing essential financial support to facilitate top-notch education, networking opportunities, and trailer exhibitions. This benefits trailer dealers, manufacturers, suppliers, and service providers specializing in units under 26,000 lbs GVWR. These events showcase a collaborative platform, uniting trailer dealers with trailer manufacturers, suppliers, and service providers offering components and services tailored to enhance the success of dealerships and service departments.
If you have any questions about the 2025 NATM Trailer Expo Sponsorships, contact Andrea Boetticher at Andrea. Boetticher@natm.com or call (785) 272-4433. ■
Member Companies Invest in Future Generations with Intern Programs
By Samantha Darling LaCount, NATM Tracks Editor
Everyone is finally getting back into the swing of the new school year, but National Association of Trailer Manufacturers (NATM) Member companies had a hand in keeping students busy over the summer months.
Having interns looks different from company to company. Piedmont Plastics’ internship program is hyper-focused and all its interns are students interested in sales.
“It's really a sales support specialist intern program,” said Amy Woodard, marketing and communications manager with Piedmont Plastics. “We have 57 branch locations across North America. So, what our talent team really does is they work with different universities throughout North America and partner with them go to career fairs, things like that, and find really sales-focused students. Sometimes their sales, sometimes they come from operations or supply chain side. They’re interns who are either going to school or their hometown is in close proximity
to one of our branch locations. Those interns will work at that branch location that they're closest to for a nine-week program over the summer.”
A hot topic for the manufacturing industry as a whole in recent years has been the hiring shortage. Piedmont Plastics uses internship programs to fill that gap.
“Our goal is to help create a pipeline of talent for both our organization and really the performance plastics industry as a whole, by giving people exposure to the industry and the business and the distribution side,” Woodard said. “But at the end of the day for us, and the reason we invest in it and have it is really to promote our own talent pipeline. So, hoping that these students will come back and work for us at our branches.”
Piedmont’s program involves actively recruiting
LANE employees, some of whom started out as interns, work on a trailer. Photo submitted by LANE.
students. Talent Sourcing Specialist Taylor Whitescarver oversees all of Piedmont's campus recruiting nationwide.
“Good old-fashioned campus recruiting – You're either going to see my posting online somewhere or I'm going to be on your campus, then I'm going to meet you through a career fair,” Whitescarver said.
Other members take a more laid-back approach, like Taskmaster Components. Taskmaster had two interns over the summer. Bianca has interned in the company’s IT department for the past two years and came to the company through her mom, who is the director of strategic accounts. Clayton worked for a trailer manufacturer last summer and is a family friend of the company president studying civil engineering at Texas A&M.
“Bianca helped with SharePoint and other IT issues that we were working on,” Taskmaster HR Manager Ken Stansbury
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ABOVE: Piedmont Plastics interns of 2024 gather for a photo. Photo submitted by Piedmont Plastics. RIGHT: Taskmaster interns Clayton (left) and Bianca pose for a photo in the company's shop. Photo submitted by Taskmaster.
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said. “Clayton, we just put him in every department and had him rotate through and just try and learn the business in general.”
While Bianca stayed in and focused on the IT department, Taskmaster moved Clayton to as many departments as possible says Taskmaster’s Director of Administration Brittani Lewis.
“We had him out in the warehouse for the week for a week, and then he helped us on the marketing side, for a photo shoot. We did a fundraiser that he helped us put together. We have an eBay store online that he helped with one week. He helped Ken in the HR Department,” she said.
“He and I repaired a leaking water faucet,” Stansbury added.
While Clayton’s internship was relevant to his field of study, Bianca plans to go into pre-med genetics. Lewis says the goal for their program is not to necessarily prep students to work
at their company but to prepare them for the workforce in general so they can be successful no matter where they end up.
Logan Mesenbrink, who’s in charge of sales at LANE Trailer Mfg. Co., says their program started out similarly. The Boone Community School District reached out to LANE in 2020 to partner as a way for the students to try out different careers. Now, nearly 50% of their workforce started out as interns (13 or 14 of their 30 employees, Mesenbrink says).
“We've filled welders. We filled painters. We filled assemblers. We have filled service tech roles, and we have filled rafters,” Mesenbrink said. “It's funny, because I was the youngest guy, for, like my whole life. Now, I'm in the upper part of the group, and I'm not even 30. There was no one my age group in welding. Now, a lot of these young kids are getting into it. There's not a lot in the middle and then you've got the older guys who are retiring so it's been great getting the younger generation into it.”
LANE Trailer interns participated in the 2024 Iowa State Fair and took home the purple ribbon. They built a trailer from the ground up. Photo submitted by LANE.
Piedmont also likes hiring their interns. Whitescarver explains that the interns learn the ins and outs of the business and its products before they start teaching sales strategy. The nine-week program builds a solid foundation for the interns to then become employees and hit the ground running.
"We can't teach them something to sell that they don't know, so nine weeks prepping that knowledge and then it's time to level up and make you a professional salesperson,” Whitescarver said.
“It's really about just helping to get the next generation in to the performance plastics industry and get them familiar with our business. So then they are starting in those inside sales roles and working their way up,” Woodard said.
Mesenbrink says LANE takes pride in investing in future generations and at the same time they’re supporting their community. LANE has four recent new hires from the internship program. Bram Carpenter is a service tech. Owen Wildt, Colby Miller, and Braxton Hanson are welders.
All three say they had little to no welding experience before starting the internship. Besides learning to weld, they also learned a lot about the industry.
“When you hear of going into trades, you hear people are less willing to help you try to learn stuff, but everything I've learned I've had lots of help with,” Colby said. “Everyone's always been nice about it.”
“I thought that when I first started a welding job you’d only have two weeks to train, and that was all you got, but I'm still learning new stuff today,” Owen added.
Employing students can help your current employees. Research shows that training new employees and sharing their knowledge helps current workers take pride in their jobs and feel valued.
Whether you’re looking to hire or just want to give students in your community a place to learn what being in the workforce is like, implementing an internship program is a rewarding place to start. ■
LEFT: Taskmaster celebrates interns Clayton (left) and Bianca's last day. Photo submitted by Taskmaster. TOP: Owen Wildt was an intern over the summer and now he is a fulltime welder with LANE. BOTTOM: LANE employees work on a trailer. Photos submitted by LANE.
Johnathan Bradley Joins NATM Board of Directors
The National Association of Trailer Manufacturers (NATM) Board of Directors has elected Johnathan Bradley to fill a recent manufacturer seat vacancy. Bradley’s term on the Board of Directors will run until NATM’s Convention & Trade Show in February of 2026.
Johnathan Bradley is the Chief Commercial Officer at Liberty Trailers, located in Fillmore, Indiana, where he leads the company’s commercial operations with a focus on driving sales growth, enhancing brand development, and expanding market presence. Since joining Liberty Trailers in June 2024, Bradley has been instrumental in forging stronger customer relationships and advancing the company's strategic initiatives.
Before joining Liberty Trailers, Bradley served as the Senior Vice President of Sales and Marketing at Taskmaster Components, where he oversaw the sales and marketing functions, steering the company towards growth over his 11-month tenure. Prior to that, he held various senior roles
at ATW, including Senior Vice President of Products & Marketing and Vice President of Sales for the ProfessionalGrade Trailer Division, demonstrating his ability to drive product innovation and manage high-performing teams.
Bradley's extensive career also includes 13 years with Big Tex Trailers, where he progressed from a Dealer Sales Representative to Vice President of Sales, managing key accounts, leading national sales teams, and contributing to the company’s significant market growth. His experience spans multiple leadership positions, both on the wholesale and retail sides of the business, where he developed a reputation for his strategic vision, sales acumen, and ability to execute complex business goals.
With a strong background in brand development, business strategy, sales and marketing leadership, product management, and revenue growth, Bradley brings over 17 years of experience in the trailer and components industry, leveraging his expertise to drive performance and innovation. ■
Christy Kutchma: Championing Safety, Training, and Advocacy at Peerless Chain and Beyond
By Mary Klaire Perez, NATM Marketing Coordinator
For over 12 years, Christy Kutchma has been a driving force at Peerless Chain, a Kito Crosby brand, serving as the Marketing Coordinator. Her dedication, innovation, and passion for the industry have made her an indispensable asset to both her company and the wider community.
Champion of Safety and Advocacy
Kutchma has been instrumental in Peerless Chain's involvement with the National Association of Trailer Manufacturers (NATM). Notably, she coordinated a visit from NATM to Peerless' Winona, Minnesota facility, where she meticulously organized training content and a facility tour, ensuring a seamless and informative experience for everyone involved.
Her advocacy for Trailer Safety Week stands out as a testament to her commitment to industry safety. As an early supporter, Kutchma not only provided valuable content to NATM but also actively engaged in promoting the event across various social media platforms. Peerless Chain is proudly a Trailer Safety Week Partner, providing educational content and helping to raise awareness and enhance safety standards within the industry.
In her position, Kutchma manages the Peerless Academy,
an on-site program designed to educate and engage customers across North America. She is responsible for hosting approximately 12 visitors at a time, developing comprehensive training materials, and co-presenting across various product categories. The Peerless Academy has garnered positive feedback, with many clients specifically praising Kutchma for her exceptional knowledge, presentation skills, and welcoming demeanor.
Active Involvement and Expertise
Kutchma has taken on the added responsibility of coordinating all corporate and product brand social media accounts for Kito Crosby. This new role allows her to leverage her marketing expertise on a broader scale, further enhancing the company’s digital presence
Kutchma’s collaboration with NATM extends beyond safety initiatives. She works closely with the Association on NATM Convention sponsorship and trade show management, ensuring that Peerless Chain maintains a strong and impactful presence in the industry. Her expertise and organizational
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skills have made her a trusted partner in these endeavors, contributing to the company’s continued success.
Kutchma also plays an active part in the Peerless Activities Committee. She collaborates with a cross-functional team to organize events such as the company picnic and Christmas party, contributing to a positive and enjoyable work environment at Kito Crosby. Despite being a key organizer, Kutchma is often behind the camera, capturing memories rather than being in the spotlight herself.
“Christy is appreciated as a person that is always willing to help others. She's highly accountable to both internal coworkers and external customers. She's always an excellent resource for fresh ideas and approaches to solving any problem,” said Cary Kronebusch, OEM Business Development Manager at Peerless Chain, a Kito Crosby brand.
Beyond the Workplace
Outside of work, Kutchma’s life revolves around her family. She enjoys camping, river tubing, and spending quality time with her husband, Jim, and their four children — Gabe, Emily, Vance, and Addy.
A Passionate Advocate for Safety and Training
Kutchma’s passion for training is evident in her work with Peerless Academy, where she continually strives to enhance the learning experience for customers. Her involvement in NATM’s Trailer Safety Week also perfectly aligns with
Kito Crosby’s safety values, reflecting a shared mission to create safe environments for all who engage with their products. This commitment is further demonstrated in initiatives like Construction Safety Week, where Kito Crosby trained 3,700 people across 55 safety week events in 2024.
Kutchma’s role in developing and contributing to the social media efforts for these initiatives highlights her dedication to promoting safety and education across the industry.
Kutchma is a dedicated professional whose contributions have had a lasting impact on Peerless Chain and the industry at large. Her leadership, creativity, and passion for safety make her a true asset to the company and a respected figure in her field.
If you are interested in nominating someone for the Woman Crush Wednesday campaign, please contact NATM Marketing Coordinator Klaire Perez at Mary.KlairePerez@natm.com. ■
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NATM Unveils Updated Marketing Packages
By Samantha Darling LaCount, NATM Tracks Editor
The new year is right around the corner and it’s the perfect time to revamp your marketing strategy. The National Association of Trailer Manufacturers (NATM) has been listening to what you want and now has the marketing options to make it happen.
There has been unprecedented interest in social media marketing, and NATM is poised to help you get your name out in front of thousands of clients with the backing of its growing social media reach. The 2025 NATM advertising packages have been updated and now include NATM social media posts!
Join in at the light-duty level and you’ll get the triedand-true Tracks advertising for a year, a banner ad in the category of your choice in the NATM Online Membership Directory, and new this year, you’ll get a static post on a NATM social media platform for $3,500.
To go a step further, NATM has put together the medium-duty package. This package includes a full-page ad in Tracks for the calendar year. New this year, your ad will be hyperlinked to a URL of your choosing in the Tracks digital version on NATM.com. This package also includes your choice of NATM eNewsletter or NATM.com banner ad and a multiple-photo post on the NATM social media platform of your choosing for $7,500. Wanting to expand your LinkedIn presence or grow your Instagram following for 2025? This package will help make that happen!
Finally, NATM also has the heavy-duty package. This includes a full-page ad in Tracks for the calendar year with the digital version hyperlinked to your website, NATM eNewsletter banner, NATM.com banner on the page of your choice, and featured social media posts on all NATM social media platforms! The NATM Marketing Team will work with you to schedule your posts when and where you want them! This package, at $12,000, offers the most extensive social media reach as well as allowing you the most input over your posts.
NATM couldn’t be more thrilled to offer these new advanced marketing options to its members. Want to take advantage of these opportunities but don’t have a design team at your disposal?
Why now make use of the NATM Marketing Team’s design expertise? NATM offers Creative Services, where you provide information about your company’s branding and NATM Marketing Staff design all the ads you need! Advertisements are guaranteed to meet NATM design requirements, and you get the final sign-off on all designs!
Contact Adverting@natm.com or call Tracks Editor Samantha Darling LaCount at (785) 272-4433 for Creative Services information or any advertising questions. You also can find all advertising information at www.NATM.com/advertising. ■
DealersCircle, Inc. - the innovative, web-based manufacturing industry provider that conveniently links the manufacturer, dealer and customer together with its state-of-the-art software application – and Lightspeed – a leading Dealer Management Solution (DMS) company with uniquely-tailored software solutions for dealers in recreational industries – are integrating their respective platforms to provide a more robust, allinclusive solution for dealer networks in various industries.
“After working with our now 1,800 strong dealer network over the past two decades, we’ve identified a few of the pain points that the dealers experience with their current DMS systems,” said DealersCircle President Scott Davis. “That drove us to find a reputable, forward-thinking DMS solution that we could effectively integrate with, and we found that partner in Lightspeed.”
“We are excited to bring industry-leading OEM integrations to our dealer partners through this partnership with DealersCircle,” said Brian Provost, CEO of Lightspeed DMS. “With our continued focus on creating efficient processes for our dealers, this collaboration is yet another way we can help Lightspeed dealers streamline their operations and improve their profitability.”
The DealersCircle/Lightspeed integrations will be rolled out in phases and include high points such as:
› Unit Inventory Management - Saving time and preventing manual entry errors.
› Unit Ordering – Processing unit orders in DealersCircle; automatically update the unit information in Lightspeed.
› Unit Receiving - Import unit invoice information for new and existing units directly from DealersCircle with a single keystroke; Changes to invoices and the unit will be updated.
› Unit Configurator – Easily connect to DealersCircle from Lightspeed and build a unit that will update in Lightspeed for quoting; Once the customer agrees to purchase,
and the dealer processes the order in DealersCircle, it will update the unit information in Lightspeed.
› HIN (Hull ID Number) Decoding – The HIN Decoding integration enables users to import vital unit information by simply entering a HIN. Once the HIN is entered, Lightspeed automatically populates the vehicle details and specifications, which the dealer can access from within the system, eliminating the need for manual entry. This not only saves time but also enhances the overall customer experience.
› Warranty Dates – Unit warranty dates will automatically update and be visible on the unit when writing up a service repair order. Helps reduce time lost jumping cross platform to look up or calling the manufacturer to confirm warranty status.
› Bulletins - Quickly view technical bulletins and recall information within a Repair Order and be notified of stop sale notices in a sales deal. Users will be notified of new technical and safety bulletins when accessing the Repair Order. Save time by adding jobs from the bulletin right to the repair order.
› Part Price Updates – Receive master parts file for easier parts inventory ordering, receiving and price updates directly from the manufacturer.
DealersCircle has provided product manufacturers and their dealers a convenient way to simplify custom product ordering, product lifecycle tracking, service communications, warranty claims management, parts ordering, reporting, integration with external systems and much more with its revolutionary web-based application for two decades.
For more information on DealersCircle, visit www. dealerscircle.com; or contact Mark Jerkins at Tinsley Creative at mark@tinsleycreative.com or (863) 583-0081. ■
Reimagining Cold Storage: Introducing Mobile Refrigeration Solutions to North America
Submitted by Christian Aitken, Polar King Mobile Executive Vice President
Refrigerated trailers have long been established globally, particularly in Europe where they seamlessly integrate into daily operations and serve as practical alternatives to conventional reefers, box trucks, and upfitted vans. However, the adoption of this technology in the U.S. has been gradual and measured. This can be attributed in part to differing lifestyles — Europeans frequent grocery stores more often, whereas Americans tend to buy in bulk. Spatial disparities also contribute; Europeans are accustomed to more confined living and workspaces, necessitating more compact refrigerated solutions. Nevertheless, access to this advanced technology shouldn't remain limited to one continent. In response, the creators of industry’s leading walkin cold storage solution, Polar King, introduced Polar King Mobile (PKM) in 2020, striving to bridge this divide and make refrigerated trailer solutions more accessible domestically.
Polar King Mobile today stands as a pioneering force in North America, bringing cost-effective mobile refrigerated solutions to the market. The company's exclusive dedication revolves around crafting refrigerated trailers
designed to address a broad spectrum of established and evolving requirements. Given that this technology is still in its infancy within the U.S., the true potential of its applications is unfolding as accessibility expands.
Polar King Mobile customers often share a common sentiment: "I never truly grasped the value of a refrigerated trailer until I made the investment. Now, my business would struggle to operate without it." Let's delve into the intricacies to better understand the underlying factors.
What is a Polar King Mobile Trailer?
Just like the ground-resting walk-in units produced by Polar King and Polar Leasing Company, the freezer and cooler trailers from Polar King Mobile boast a seamless
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fiberglass construction. These trailers are offered in three standard dimensions: 6’x8’, 6’x12’, and 6’x16’ and provide a temperature range spanning from 0°F to 50°F. Most notably, all PKM trailers come with validated credentials, offering customers an extra layer of reassurance.
Easily connecting to the standard 110V and 15 amps outlets prevalent in North America, these compact units operate on an all-electric system. Each trailer, which is NSF listed, showcases a set of impressive features, including a sturdy 54-inch reinforced door, robust fourinch walls, a pallet-duty floor, and an interior coated with antimicrobial gel coating for greater hygiene.
The crucial cooling function is attributed to the GOVI arktik 2000US series refrigeration unit, known for its ability to maintain temperatures within the range of 0°F to 50°F to support optimal storage conditions.
All Polar King Mobile trailers are manufactured and built in accordance with the National Association of Trailer Manufacturers (NATM) compliance standards, which reiterates the trailers are designed with safety and performance in mind. They are also ISO certified for the highest quality, health and environmental standards.
PKM Features and Benefits
PKM is redefining mobility in the realm of refrigeration and freezer storage. With an all-electric design, these units can be effortlessly towed by virtually any vehicle equipped with a hitch. The units really put the “Mobile” in Polar King Mobile, as they’re designed to be pulled behind a standard pickup truck, and all are rated at or under 10,000 lbs. gross vehicle weight (GVW) – so no CDL necessary. This groundbreaking flexibility in accessing cold storage opens doors for various users, from urban catering companies to rural farmers, and anyone else in need of convenient on-site trailer placement.
Advanced temperature control systems and an exterior crafted from durable fiberglass maintain precise conditions, even in the harshest environments. These on-the-road trailers offer users unparalleled peace of mind, made possible through cutting-edge temperature validation technology. Temperature data loggers accurately confirm temperature uniformity across multiple points within each unit prior to customer shipment. This methodical process not only enables real-time tracking but also generates graphical representations to accommodate a diverse range of validation test protocols.
When it comes to inside the units, the units are designed to meet every user’s needs. All three PKM units are E-Track ready, so you won’t need to make any adjustments or modifications to the interior once you receive the trailer. While that covers the walls, what’s within the walls is R-28 – the best thermal resistance insulation on the market, reiterating that PKM trailers are a difference maker. Oh, and don’t forget the floors are ¾” keg duty rated to withstand the toughest jobs.
Polar King Mobile Applications
Polar King Mobile's versatile trailers accommodate a range of industries, including catering, hospitality, and disaster relief. They can be found everywhere from wedding receptions to emergency situations. They also adapt to seasonal demands, supporting events and concessions.
In agriculture, PKM trailers are a vital resource for farmers, supermarkets, and food processors to preserve produce quality. The mobile food industry benefits from the convenience of the units, while florists and growers value the controlled environment. These versatile trailers are even ideal for hunting and meat storage applications. PKM solutions can also be found in healthcare settings, maintaining critical conditions in hospitals and mobile morgues.
For any business that requires transportable cold storage, these trailers offer an affordable and space-efficient solution. Furthermore, as technology gains traction, new markets will emerge in this evolving landscape.
The PKM First-Mover Advantage
When it comes to refrigeration and freezer requirements, there is absolutely no margin for compromise. While PKM trailer units may seem compact to commercial users, they embody a transformative leap for farmers,
bakers, butchers, event planners, healthcare providers, and numerous others. Accessibility remains prevalent even as cutting-edge technology takes center stage.
With the emergence of this new category, the scope of potential applications is primed for extensive growth. Additionally, developing trends in the wake of the pandemic underscore an intensified reliance on cold storage, with demand soaring to unparalleled heights. In an era defined by convenience, where doorstep grocery deliveries and overnight shipments are standard, Polar King Mobile is poised to assume an even more crucial role as its trailer solutions bridge a marketplace gap by facilitating seamless pickups and deliveries with heightened efficiency.
Over-The-Road Opportunities
As the pioneering force to introduce refrigerated and freezer trailers in North America, Polar King Mobile is still in the early stages of this emergent trend. However, as demand steadily escalates, the spectrum of use cases is set to broaden. Polar King Mobile is backed by the extensive expertise of Polar King, a name synonymous with cutting-edge cold storage technology for over four decades. Moreover, PKM
STAND OUT
trailers are equipped with GOVI cooling equipment, a proven success in Europe over many years. This brings an assurance of quality with every Polar King Mobile trailer.
As the need for refrigeration solutions continues to surge, so will the presence of refrigerated trailers in the market. Polar King Mobile not only leads the charge in fulfilling this demand but also cements its position as the foremost choice for customers seeking a dependable solution to fuel their business growth.
About Polar King Mobile
Polar King Mobile was founded in 2020 to provide North America with the first affordable, small, refrigerated trailer solution. The company’s refrigerated and freezer trailers, engineered specifically for outdoor and over-the-road use, feature a 100% seamless fiberglass design with a continuous surface. Polar King Mobile trailers are used by singleunit operators, chain restaurants, schools, health care facilities, government agencies and many others requiring dependable outdoor refrigeration. For more information, visit polarkingmobile.com or call (866) 536-1266. Polar King Mobile is located at 4410 New Haven Ave Suite A, Fort Wayne, Indiana, 46803 USA. ■
Stellar Makes Investments in Future Workforce
Submitted by Stellar
Practical work experience plays a vital role in adequately preparing young talent and the future workforce for fulfilling careers. That’s the driving force behind Stellar's investment in developing the next generation to join the workforce. The next generation will bring a new level of innovation and fresh ideas that will improve processes, enhance efficiency and contribute to overall industry growth.
Exclusive Experience
Stellar strives to provide internship opportunities for a variety of professions but is especially dedicated to helping develop future engineers. The Stellar Engineering Experience Program offers an invaluable opportunity to explore a career within the engineering field with a top employer in Iowa. Through Stellar’s Engineering Experience Program, students working toward a degree in engineering, industrial technology, or related fields are responsible for completing projects and daily tasks associated with their field of interest. The experience allows students to put classroom learning into action.
“Stellar has given me such a great opportunity to grow my
skills and learn more about engineering from professionals in the field. I am excited to see how my projects turn out and hope they help production function more efficiently and safely,” said Jordan Clabaugh, aerospace engineering student and program participant.
By engaging future engineers in applicable activities like computer-aided design (CAD) modeling, CAD drawings, electrical diagrams and additive manufacturing, they gain hands-on experience within the working environment of an original equipment manufacturer (OEM) company.
Gaining real-world, hands-on experience can help program participants choose an area of focus within the engineering field. Four tracks are tailored to different engineering distinctions: Design, Manufacturing, Electrical and Quality.
› Design Engineering track: Focuses on improving products through CAD modeling, research and development.
› Manufacturing Engineering track: Provides hands-on knowledge in shop floor documentation, tooling and parts flow.
› Electrical Engineering track: Supports new product development through hardware and software design.
› Quality Engineering track: Ensures the highest standard of safety and quality are met in parts production.
The program lasts 12 weeks, typically during the summer months. To emulate a career experience, program participants earn competitive compensation and are eligible for attractive benefits that may include relocation assistance, mentorship, training, social activities and volunteer opportunities.
Programs like Stellar’s Engineering Experience Program, and internships in general, don’t just bolster the future workforce. They also help build company morale, allowing current employees to mentor future colleagues and model the company culture.
“I enjoy interning for Stellar because it doesn’t feel like a job, it feels like a community,” says Matt Steffenmeier, program participant with a double major in engineering and physics.
Funding Future Innovation
Another way Stellar invests in the future workforce is through partnerships with local educational programs that are dedicated to helping students gain in-demand technology and skilled trades learning. Because students need access to technology and tools to learn how to perform tasks, Stellar recently donated a UR10 collaborative robot, also known as a cobot, to the North Iowa Area Community College (NIACC) Industrial Automation and Robotics Technology (IART) program.
Technology like this donation makes it possible for students in robotics classes to keep up with the evolving landscape in automation and robotics coding. With the addition of the UR10 cobot, expanded course selections and educational opportunities are available to more students.
Stellar also donated a state-of-the-art hooklift, service body and container to the NIACC John V. Hanson Career Center that exposes high school students to various career paths within skilled trades. By prioritizing education through technology, Stellar is ensuring the next generation has the proper preparation for successful, rewarding careers in the manufacturing world.
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New Ideas Lead to Innovation
Involvement with advisory boards including NIACC ‘s IART and The Center for Industrial Research and Service (CIRAS) at Iowa State University provides not only enhanced educational opportunities for students but also a channel for Iowa companies, like Stellar, to hire highly qualified graduates for careers in engineering, skilled trades and more.
Partnering with programs like CIRAS can offer companies a fresh perspective on day-to-day operations as well as products, projects, policies and even meeting practices. Companies may also benefit from the latest strategies, techniques and skill sets that are currently emerging in fields of study and can be applied within the organization. A well-known example of this was the adoption of social media as a marketing tool, a strategy introduced as the tech-savvy millennial generation began entering the workplace and is now commonplace.
Introduction to Opportunities
Early introduction can help gain early interest and involvement in the manufacturing industry from young people. Stellar hosts grade school students and educates high school students on the various opportunities that exist as they begin to explore postsecondary education and future career options. By providing tours of its facility, Stellar ensures that young people learn about the many different and wonderful careers available in manufacturing.
Once young people have seen manufacturing through facility
tours, continuing the conversation is also essential. Through community activities, job fairs and training events, Stellar continues to boost its visibility through hands-on equipment interaction, and establishing itself as an employer of choice. By the time these young people are ready to make a career choice, they are familiar with their local options and what they can offer.
Investing in the Future
When it comes to ensuring the next generation of the workforce is prepared and interested in a career in manufacturing, early introduction and regular community involvement are key. Stellar views investments in the community and in young people as a valuable partnership that will allow the company to thrive well into the future.
“Preparing the next generation for a career in manufacturing leads to the fulfillment of in-demand careers with experienced, highly trained individuals,” says Dave Zrostlik, President of Stellar Industries. “Stellar is committed to making those opportunities possible by investing in the development of the future workforce.”
For more information on the investments Stellar has made and ways for young professionals to get involved, visit www.stellarindustries.com.
Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employee-owned and -operated manufacturer of high-quality work trucks and trailers, in addition to service truck and van accessories. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets. ■
Featherlite Builds Custom CNA Mobile Lab for Technical College
By Samantha Darling LaCount, NATM Tracks Editor
As many National Association of Trailer Manufacturers (NATM) Members know, servicing rural communities requires unique solutions. This proved true when Northcentral Technical College (NTC) needed a Certified Nursing Assistant (CNA) certified classroom.
NTC services a 10-county area which includes several rural high schools in and around Wausau, Wisconsin. The school applied for and was awarded a grant to build a mobile classroom. NTC Associate Vice President of Facilities Management Robert Elliott says they decided a trailer would fit the bill for what they needed.
“We wrote in the grant that we were going to do a mobile lab so that we can go to different communities, because to set up a CNA lab in each community is costly. You have to have a place to do it. It has to be approved and certified to do CNA training, and we just didn't have those facilities in the rural communities,” Elliott said. “The goal was to develop a trailer that would be able to bring CNA training in a certified lab to each one of those rural communities and be able to provide that training to high school students.”
The Wisconsin Technical College System (WTCS) Core Industry Grant allowed NTC to equip the trailer with body simulation manikins, patient care models, hospital beds, and other instructional supplies. The trailer holds two hospital beds with the capacity for eight students and an instructor.
To be able to operate as a mobile lab, the trailer had to
have water, electricity, heating and air conditioning. Featherlite Trailer Manufacturing was awarded the bid to make the trailer, and they were up for the challenge.
Featherlite Specialty Sales Manager Mark Ackley says this isn’t the company’s first trailer like this but there are always unique features with each one. NTC is located just under 200 miles due east of Minneapolis, Minnesota, so the weather was something that has to be heeded.
“That was one of my concerns, when and what times of the year is this thing going to be operated,” Ackley said. “Well, it turns out it's going to be operated year-round. Well, yearround in Wisconsin poses some challenges for plumbing, both inside and outside of the trailer. We had some heat and air conditioning problems that we had to resolve, but through heaters underneath the tanks, and inside, like heated mats on those tanks, we overcame that as well.”
Ackley has been with Featherlite for 28 years now, with 11 of them spent on the shop floor. He says understanding the manufacturing process has been helpful when building custom specialty trailers like the classroom for NTC.
“There are trailers that don't need the heating because they're
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Invest in Safety with Membership Dues
By Meghan Ryan, NATM Assistant Director
As the only not-for-profit 501(c)(6) association serving the light- and medium-duty trailer industry, the National Association of Trailer Manufacturers (NATM) stands firmly in its commitment to advancing and unifying the light- and medium-duty trailer industry. For nearly 40 years, NATM has improved the safety of the roadways through its Compliance Verification Program and has facilitated invaluable connections among its members. As the new year approaches, NATM invites you to renew your membership and continue this journey. Renewing your NATM membership is a symbol of your ongoing dedication to the betterment of the industry and the improvement of trailer safety and performance.
NATM has evolved into an association that unites trailer manufacturers, trailer dealers, suppliers, service providers, OEM automotive manufacturers, industry leaders, and key stakeholders from across the nation and abroad. Annual membership dues directly contribute to NATM’s robust portfolio of programming and initiatives to improve trailer safety at multiple levels. This includes the NATM Compliance Verification Program, the newly launching NATM Academy, Trailer Safety Week, publications, and educational programming for our members.
The 2025 membership renewals were sent to main contacts in mid-November, which makes this the perfect time for the Association to reflect on how membership dues are critical in supporting the actions, services, and educational programming that NATM provides for its members and the light- and medium-duty trailer industry. NATM is constantly evaluating costs and benefits to ensure your annual membership investment is being met with valuable returns.
In 2024, membership dues allowed NATM to:
› Host the highly successful 2024 NATM Convention & Trade Show in Las Vegas, that featured roughly 1,400 attendees and a record number of new exhibitors.
› Continue the Association’s Strategic Plan focusing on industry growth, increasing brand awareness, and continuously improving the NATM Compliance Verification Program.
› Grow the reach of the annual Trailer Safety Week, including the expansion of strategic partnerships and access to additional resources.
› Devote resources to marketing the NATM Compliance Verification Program and benefits of the Association to the industry as well as end-users to grow the value of the NATM Compliance Decal.
› Educate members of Congress during the annual Regulatory Roundup and Capitol Hill Visits.
› Update the 2024 Guidelines for Recommended Minimum Manufacturing Practices for Light- and-
Medium Duty Trailers, also known as Guidelines.
› Host educational Webinar Series to grow members education opportunities
› Continue offering the NATM Association Retirement Plan for member companies to offer their employees.
› Launch NATM Connect so NATM Dealer Affiliates can connect and talk shop with one another
NATM’s commitment is to its members and ultimately to trailer safety. Supporting NATM Members’ ability to grow and prosper, while also contributing to the safety of the nation’s roadways, is what drives the Association’s work. Your support of this mission and your integral feedback along the way are vital to NATM’s success. NATM looks forward to continuing this important work in the coming year!
2025 NATM Membership Dues
Your 2025 NATM membership renewal notice was emailed to the attention of your accounts payable department in November. Dues will stay the same once again for 2024 as NATM understands the economic difficulties many companies are facing.
For 2025, Membership Dues are:
› Regular Members (Trailer Manufacturers): $995
› Branch Regular Members (Trailer Manufacturers): $325
› Branch Associate Membership (Suppliers/ Service Providers): $150
› Trailer Dealer Affiliates: $150
› Branch Trailer Dealer Affiliates: $150
› Tow Vehicle OEM Membership (Automotive Manufacturers): $150
You have the option to renew your membership online at www.NATM.com. Log into the NATM Member Compass to view and pay the invoice. Should you decide to pay online, please advise accounts payable to disregard the notice.
Membership dues must be paid no later than Jan. 31, 2024. Any dues not received by Jan. 31, 2024, will be considered delinquent, and all membership benefits will be terminated until paid per the NATM Bylaws.
NATM greatly values your membership, and 2024 promises to be another fantastic year to be a NATM Member. You can pay by check, over the phone, or online at www.NATM.com using the NATM Member Compass section at any time.
If you have questions, contact NATM Membership & Events Coordinator Catie Rutkowski at (785) 272-4433 or Catie.Rutkowksi@natm.com.
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running around the South in the wintertime, so there are locations that just never require heat. Most of them will require some form of cooling, but that requirement changes greatly depending upon the environment that it's going to be operating in. But it’s not something we haven't done or can’t do,” Ackley said. “Again, back to where is it going to be operated? How many people are in there? What kind of equipment's in there? You really need to take all of that stuff into account, because you're still in a trailer. You don't have a wall with all the insulation in it. It's much different.”
Another special challenge in building a trailer that operates as an extension of a school is complying with all the school requirements too.
“Part of our college standards is that all of our spaces are ADA accessible,” said Mason Heldt, the learning manager for the School of Health and Community Services. “It has a ramp in the back with double doors, so that all of our students can access the lab no matter what accommodations they may need.”
This classroom is accessible and equipped to be fully operational without any hookups. While they try to hook up to water, power, and internet at each location as much as possible, the trailer is equipped with a water tank, generator, and its own internet.
“We're trying to set our sites up, so that when we go there, we can plug in and hook up with the permanent water and electricity at each one of those sites,” Ackley said. “We just ran our last class where we were able to get water
but not power. We ran off the generator and used their water to host that site. Each one is a little bit different.”
Building a custom trailer from the ground up can be a lengthy process with bumps in the road. Experienced specialty manufacturers like Featherlite know how to adapt and deliver.
"In general it's not a lengthy process and with Featherlite’s experience having done such a wide variety of products over the years, it certainly takes us less time, I believe, than most people, just because we have that broad experience," Ackley said. “When we manufacture, we manufacture that trailer from the axles up. We have the most flexibility of anybody. We don't just build semis. We don't just build bumper pull trailers, and we don't just build goose neck trailers. We do it all. I think that's that helps us shorten that design time because we have that experience and make it easy to share previous projects with folks to help guide them.”
“I just say, my compliments to Featherlite, because in the process of doing this, they realized that we need to upsize the trailer and then there's a couple of other things in there that really were added at no cost to the college,” Elliot said. “So, when they took on a different model trailer that did not cost the college any money to do that. Kudos to the good working relationship we had with Featherlite through that process.”
The mobile classroom has been making its rounds since April with dozens of rural Wisconsin high school students becoming CNA certified in the back of a Featherlite trailer.
Featherlite Trailer Manufacturing has been a member of NATM since 2005. To learn more about them, visit www.fthr.com. ■
1ST YEAR
All American Trailer Connection, Inc.
Cloos Robotic Welding, Inc.
Double D Services Inc
Fenix Group Go Power!
Hastings Air Energy Control, Inc
JTA INC
Kraken Wiring LLC
Lewis Trailer Sales
Matrack Mobile Asset Tracking Mecanica
Millennium Metals
Mize & Company, Inc.
Montrose Trailers
MW Metals Group
Okaply Industries Ltd.
Paraiso Global
Parker Engineering of America Co. Ltd.
DBA Parker Ionics
Parker Trailer & RV, Inc
PulseTech Products Company
Raymond James REMORKOTO INC
Revolution Built LLC Rover Trailers
Rumber Corporation
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TrailerDecking.com
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Turner Machine
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Press Releases
Circular by Shapiro Champions Sustainable Manufacturing at ESG in Manufacturing Summit 2024
ST. LOUIS — Circular by Shapiro demonstrates how circular economy principles within the manufacturing sector can transform strategy at the ESG in Manufacturing Summit 2024. As sustainability takes center stage in global manufacturing practices, Circular by Shapiro leads through innovation, building a network of circular champions and believers.
Building Robust Circular Networks for a Sustainable Future
The summit featured Circular by Shapiro's Vice President of New Business Development, Tim Ridderbos, who captains creating and cultivating effective circular economy networks within the manufacturing landscape. "Our participation at the ESG in Manufacturing Summit is more than a commitment to sustainability—it's a proactive move to forge pathways that others can follow, ensuring a resilient and sustainable manufacturing future," said COO and President Bob Alvarez.
Circular by Shapiro is at the forefront of driving substantial shifts in industrial sustainability, advocating for reducing waste and enhancing resource efficiency through innovative recycling technologies and data-driven insights. The company has fiercely evolved from a traditional metal recycling entity into a cornerstone of sustainability, leveraging over a century of expertise to fuel new methodologies and collaborations.
A Century of Innovation and Responsibility
Celebrating 120 years of excellence in recycling, Shapiro transcends its initial scope, venturing into software and
data realms to empower clients worldwide with superior sustainability program management solutions. "Our journey reflects our relentless pursuit of innovation and our commitment to tomorrow," highlights Nick Muschong, Chief Revenue Officer at Shapiro. "We've transformed challenges into stepping stones, positioning Circular by Shapiro as a thought leader in the circular economy sphere."
Invitation to Action
Circular by Shapiro embraces a fully integrated circular model, ensuring economic viability along with environmental stewardship. The summit participation aims to inspire attendees to evaluate their programs for efficient processes, consolidating data into a single portal rather than managing multiple spreadsheets with substandard information from various vendors.
About Circular by Shapiro
Circular by Shapiro spearheads the integration of circular economy frameworks across manufacturing sectors, offering tailored solutions that align with both corporate sustainability goals and global environmental benchmarks. Building on over a century of industry expertise, Circular by Shapiro stands as a beacon of innovation and leadership in sustainable manufacturing practices.
For further information, please contact: Judy Ferraro, Email: judy@shapirometals.com. ■
HEROs Supporting Heroes Bravo's HERO Trailers division to donate $50 for each trailer retail sold to Tunnel to Towers Foundation
HERO Trailers, a division of Bravo Trailers, is excited to announce a program intended to help support the Tunnel to Towers Foundation and the true heroes it serves. This just made sense to the company’s principals, stating that T2T is the perfect organization to distribute donations for such a worthy cause.
“By purchasing a HERO Trailer we’re all helping the true heroes,” said Mitchell Bender, Bravo’s president and CEO. A HERO model will provide years of safe, secure, and hassle-free towing. “Through the product, the donation and support, we’re all contributing to aid America’s heroes–our customers can be a hero too,” Bender added.
About Tunnel to Towers Foundation
T2T financially assists members and families of America’s heroes across nineteen different states. The organization is highly committed to helping America to never forget September 11th,
2001. Also, they assist with eradicating veteran homelessness and providing mortgage-free homes to Gold Star and fallen first responder families. When a fire fighter, police officer, or military service person is killed or gravely injured in the line of duty, Tunnel to Towers Foundation will pay off their existing mortgage or build a home that is more accessible. By building specially-adapted smart homes for injured veterans and first responders, they have left a major impact on the hero’s families by raising more than 500+ million dollars since their founding.
About Bravo Trailers
Founded by 30-year industry veteran Mitchell Bender in 2011, he had previously owned the largest cargo trailer manufacturer in the country. Starting Bravo allowed this hands-on owner to be able to design and build products to a higher quality standard. The Bravo team consists of the best people in the industry. First and foremost, we are trailer people-we use and love trailers! Our commitment to deliver the best at competitive prices is steadfast. ■
Liberty Trailers Announces New Manufacturing Facility in Sulphur Springs, Texas
SULPHUR SPRINGS, Texas – Liberty Trailers, a leading manufacturer of light and medium-duty trailers headquartered in Fillmore, IN, is excited to announce that construction is underway on a new state-of-the-art manufacturing facility in Sulphur Springs, Texas. The new plant, located on a 37-acre site, will span over 150,000 square feet and is expected to be fully operational by January 2025.
The facility will enable Liberty Trailers to manufacture an addition 15,000 trailers annually on a single shift, significantly expanding Liberty Trailers' production capacity. The full suite of products offered by Liberty Trailers will be manufactured at the new facility including utility trailers, car haulers, equipment haulers, tilt-deck trailers, dump trailers and gooseneck flatbed trailers. This addition will complement the company's existing operations at its Fillmore, Indiana facility, further strengthening its position as an industry leader in high-quality, durable trailers.
The new facility will create between 80 to 100 new jobs in Hopkins County, Texas, bringing economic growth and employment opportunities to the local community.
Mike Teso, CEO & President of Liberty Trailers, expressed his enthusiasm for the expansion: “This new facility
represents a significant milestone in Liberty Trailers’ growth strategy. Sulphur Springs offers an ideal location with a skilled workforce and strong community support. We’re excited to become a part of this vibrant community and contribute to its economic development.”
Johnathan Bradley, Chief Commercial Officer of Liberty Trailers, added: “The expansion of our production capabilities in Texas allows us to better serve our customers across the United States. With this new facility, we’ll be able to deliver more high-quality trailers to meet the growing demand while maintaining the exceptional standards our customers expect from Liberty Trailers.”
The new plant is part of Liberty Trailers' ongoing commitment to innovation, quality, and customer satisfaction, ensuring the company remains at the forefront of the trailer manufacturing industry.
About Liberty Trailers
For more information about Liberty Trailers, please visit www.libertytrailers.com.
Media Contact: Liberty Trailers, Johnathan Bradley, Chief Commercial Officer, jb@libertytrailers.com. ■
Stellar Debuts New Aluminum Option for TMAX™ 3T Mechanic Truck at MINExpo 2024
LAS VEGAS — Stellar Industries, a 100% employee-owned and -operated manufacturer of high-quality mechanic trucks, cranes, tire service trucks, hooklifts, trailers and service truck and van accessories, announces the launch of the new Stellar® TMAX 3T Aluminum Mechanic Truck at MINExpo 2024. This event marks the introduction of Stellar's latest innovation ideal for mining and construction industries and beyond.
“We are so excited to unveil the aluminum version of the TMAX 3T Mechanic Truck,” says Tim Davison, Vice President of Sales and Marketing at Stellar. “This lighterweight, corrosion-resistant aluminum model exemplifies our commitment to delivering cutting-edge solutions that minimize downtime and enhance operational efficiency and reliability in challenging environments.”
TMAX 3T Aluminum Mechanic Truck (Tandem Axle)
Stellar is proud to introduce the new TMAX 3T Aluminum Mechanic Truck, an innovative addition to the TMAX lineup. Perfectly suited for the demanding conditions of mining operations, construction sites and more, this aluminum variation of the popular steel TMAX Tandem Axle Mechanic Truck combines the benefits of lightweight construction with enhanced durability. The TMAX 3T Aluminum Mechanic Truck features increased payload capacity, superior corrosion resistance and an extruded top rail for convenient mounting. It also includes a robust steel crane compartment and a torsion box to withstand the toughest environments.
With a weight reduction of 1,587 lbs compared to the steel model, the TMAX 3T Aluminum Mechanic Truck maximizes payload and efficiency without sacrificing options or durability. This product launch underscores Stellar’s commitment to providing mining and construction professionals with a full range of aluminum mechanic truck options.
See Stellar’s Aluminum TMAX 3T and More at MINExpo
Visit Stellar's booth at MINExpo in the West Hall, Booth 12721, at the Las Vegas Convention Center from September 24 to 26. Explore the TMAX 3T Aluminum Mechanic Truck and other innovations, including the TM16160/280000 Large OTR Tire Service Truck, designed to meet the rigorous demands of modern mining operations, construction sites and more.
TM16160/28000 Large OTR Tire Service Truck
Stellar will display the TM16160/28000 Large OTR Tire Service Truck, engineered to meet the rigorous demands of large-scale mining and construction operations. This rugged tire service truck features a 20' body for tire transport, ample compartments for tool storage and is equipped with the Stellar 110P, a twostage, hydraulic-driven, air-cooled compressor that delivers 110 CFM at 175 psi, providing the air power needed for any task.
Stellar’s modified A-frame stabilizer design combines the stability of traditional A-frame stabilizers with the flexibility of out-and-down style outriggers. Dual cylinders and modified geometry provide enhanced stability at various widths, ensuring optimal performance on uneven terrain.
The TM16160/28000 features a highly versatile tire manipulator with +80° to -24° of articulation and 315° rotation. Continuous rotating pads and a clamping width of 158" allow it to handle tire and rim combinations up to 16,500 lbs, while its unique parallelogram design accommodates tires as small as 40".
Join Stellar at MINExpo
2024
Experience firsthand the innovations driving efficiency and performance in mining and construction operations and discover how Stellar’s latest products can enhance your service capabilities. For more information about Stellar and its participation in MINExpo, please visit booth 12721 in the West Hall or visit stellarindustries.com.
For media inquiries, visit our press kit for more information.
Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employeeowned and -operated manufacturer of high-quality work trucks and trailers, in addition to service truck and van accessories. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets. ■
All of these have passed our rigid quality standards. If we sell it... we stand behind it!!!
PVC Foam and High Bond Tapes:
As the exclusive distributor of Gaska Tape products we offer high density foam tapes, Hi-Bond tapes, vinyl glazing tape, and polyethylene foam tapes at competitive prices.
New LaVanture Line of Sealants: LaVanture Products is proud to announce our new sealant line including great quality products including, MS Polymers, Silicones and many others. We have partnered with a quality manufacturer to provide a great product at a great price.
Conspicuity Tapes:
We are a national distributor for 3M D.O.T. Diamond Grade Conspicuity Tape.
Since 1969 LaVanture Products Company has been providing customers with the highest quality products to meet the challenging applications of today’s competitive markets. LaVanture offers products to meet the needs of custom applications in the industry.
LPC Gas Springs are available in both Black Nitride and Stainless Steel all at factory pricing and a large inventory is in stock for immediate shipment.
Call for our new catalogs.
Applications:
• Tool Boxes
• Door and Window Seals
• Truck Caps and Tonneau Covers
• Truck Bodies
• Cargo Trailers
• Utility Boxes
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• Work Truck Doors
• Marine
• Recreational Vehicles
• Roof Sealant
We also stock complete lines of high quality EPDM Seals, Trim Seals, Edge Trims, Butyl Tapes, Caulks and Sealants.
