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2 014 M E DIA K IT


OVERVIEW: The Edge Contents THE DAILY

BLOG HEADS Exclusive daily independent, insightful opinions and commentaries on the economy and markets by The Edge writers and columnists.

Get Today’s Business & Investment News. Access breaking business news daily and always be in the “know”. •

Business | General | Forex Focus

INVESTING

PROPERTY

Make informed investments with The Edge’s in-depth coverage of Singapore’s Capital Market. •

Brokers Call | Investing Ideas | Funds

Get the important analyses, comments & insights on the property market. •

Property Buzz | Done Deals


OVERVIEW: The Edge Contents MANAGING Access daily management related news, views and interviews with the movers & shakers of Singapore’s corporate corridors. Get the latest trends and insights from management gurus on leadership, marketing, branding, HR training and technology business. •

Boardroom Moves | Management

MARKETS Reliable and timely trading of information for a better informed perspective of the stock market. •

Weekly Diary | Right Timing | Insider Moves | Hot Stocks

INVESTING Appreciate the “Luxe” life and live in the lap of luxury with features on fine dining, drinks, and luxury automobiles. Learn how to spend well on the finest brands, new products and travel destinations. Learn the art of entertaining for business. Browse the latest trends in fashion and accessories. Get informed on executive healthcare and well-being.


DEMOGRAPHIC: Reader Profile 2%

53%

47%

98%

47% Female Readers 53% Male Readers

98% Are Singaporean Citizens / Permanent Residents 2% Others


DEMOGRAPHIC: Reader Profile

45% 55%

45% of Readers are aged 45+ 55% of Readers are below age of 45

42% 58%

58% of Readers live in private residences (landed property, condos, private apartments) 42% Live in non-private residences


DEMOGRAPHIC: Employment Profile 82%

34%

18%

Are Professionals, Managers, Entrepreneurs & Business people.

Are

Top

Management owner, partner, CEO, MD, CFO, CXO

62%

24%

15%

Work in companies with over 100 employees

Are in Banking & Finance

Are in manufacturing

Are Doctors, Lawyers, Engineers

31% Are Managers/ OďŹƒcers.

14% Are in Business & Professional Services


THE EDGE ONLINE: Online Readership

www.theedgesingapore.com

The Edge website was launched in 2009.
 Since the launch, there has been a strong growth of contents and surge in traffic to the website. The usual time of day to visit the site is during office hours (9am-5pm). This profile testifies to the niche and strong loyalty of the online readership.


THE EDGE ONLINE: Latest Key Measures

www.theedgesingapore.com

416,702 Unique Visitors

53%

Male Visitors

2,628,410

Pageviews

919,943

New Visitors in 2013

2.4 min

47%

Total Average Min. Per Visit

Female Visitors


THE EDGE ONLINE: Digital Specs Ad Type

Dimensions

File Size

Curtain Raiser

640x480

30k images/40k flash

Leaderboard

970x90

30k images/40k flash

Leaderboard Expandable

970x90 to 970x270

Full banner

468x60

30k images/40k flash

Medium Rectangle

300x250

30k images/40k flash

Medium Rectangle

300x250 to 600x250

Skyscraper

120x600

Skyscraper

120x600 to 300x600

eNews Alert

468x60

Remark

30k images/40k flash

30k images/40k flash

25 words max (4 lines)


THE EDGE ONLINE: Curtain Raiser


THE EDGE ONLINE: Leaderboard


THE EDGE ONLINE: Leaderboard Expandable


THE EDGE ONLINE: Other Ad Units


THE EDGE ONLINE: Other Ad Units


THE EDGE ONLINE: Weekend Alert


Thank You.

For more information, rates and enquiry please feel free to contact: +65 6232 8656 advertising.singapore@bizedge.com


TES Online Media Kit 2013