

ASPIRE
CELEBRATING DIVERSITY HONOURING UNSUNG HEROES











RAMONA WILLIAMS
DEI CHANGE MANAGER AT AMAZON


SPOTLIGHT
FEATURING SPECIAL


FEATURING


MBCC AWARD



INTERVIEW





MBCC
























EDITOR LETTER MARCIA M SPENCE
MBCC FOUNDER & CEO ZOE BENNETT, BEM
SPREAD YOUR WINGS JOHN STREET
THE WAY-MAKER RAMONA WILLIAMS
FOR THE PEOPLE SOPHIE WARDELL
SME OUTSOURCING AMINA HUSSAIN
DELOITTE STEWART CUMBERBATCH
DR SHERRY ANN SAYS
THE PEOPLE READER MICHELLE MILLS PORTER
MBCC WINNERS 2023
LINFORD CHRISTIE LIFETIME ACHIEVEMENT
JENNY GARRETT OBE SPOTLIGHT INTERVIEW
2023 MBCC AWARDS SPONSORS
MARKETING MOGUL BRITISH DIGBY
IN THE LIFE OF RICHARD ARMSTRONG
SKY’S THE LIMIT
SHARON A. BROWN
SIMON & SHIRLEY ARE LARGER THAN LIFE
AARON’S LEGACY
PERCY’S ADVENTURES RUSTY NAIL
ONE TO WATCH LATHAN FORRESTER
TELL ME SOMETHING I DON’T KNOW
ALLYSON WILLIAMS MBE
A BEACON OF INSPIRATION
NATALIE QUEIROZ MBE
SURVIVING THE UNIMAGINABLE
IRVINE LEWIS
THE BOOK OF JOB
WRITING AS A FORM OF THERAPY
GINA’S BOUTIQUE MARCIA M SPENCE

EDITOR LETTER
“My mission is to elevate and empower our community by showcasing the brilliance within, fostering a culture of excellence, and raising the aspirations of all who engage with our content.”
It is truly an honour to present MBCC ASPIRE Magazine! My vision for the future is for MBCC ASPIRE to serve as a beacon of Diversity, Equity, and Inclusion, celebrating the remarkable individuals who deserve recognition.
MBCC ASPIRE Magazine highlights our heroespeople of exemplary character who have persevered to make a difference.
In this issue, you’ll read about our sponsors and their dedication to celebrating diversity. We’ll also showcase the MBCC Award Winners from 2023 and feature individuals who are Unsung Heroes in our communities. Plus, we have three exclusive columns offering knowledge, expertise, and fresh perspectives.
I am committed to delivering three issues annually, continuing to spotlight, showcase, educate, and Celebrate Diversity and our Unsung Heroes.


Editor In Chief
Marcia M Spence
MARCIA M SPENCE FRSA
MBCC FOUNDER & CEO
My vision is fuelled by my passion for all communities uniting for the betterment and aspirations of all people, regardless of their heritage.
Zoe Bennett BEM, founder of the MBCC (Multicultural Business and Community Champion) Awards, is a mindset expert dedicated to celebrating unsung heroes. The MBCC Awards, established in 2016, honour individuals who show exceptional kindness, compassion, and dedication within their communities. Zoe’s inspiration for these awards came during a difficult period in her life—following the tragic murder of her father in Jamaica. Seeking support from local authorities, Zoe realised the importance of recognising the everyday heroes around us.
Welcome to MBCC ASPIRE Magazine! The journey began with the announcement of this magazine in 2021. We developed a prototype in 2023, and now, with Marcia M. Spence, Director of Marcia M Publishing House, joining us as Editor-in-Chief, the magazine has come to life in 2024. MBCC ASPIRE Magazine will advance its mission of celebrating multicultural business and community achievements.
This year, we emphasise unity across all communities, staying true to the foundational principles of the MBCC Awards: gratitude, resilience, and integrity. Our team’s priority is to work together to make a difference and honour our unsung heroes, celebrating the rich diversity of our communities.

ZOE BENNETT, BEM Founder & CEO
Zoe is an award-winning motivational speaker, public speaking expert, coach, and employability mentor. She’s known for her ability to transform lives through positive affirmations, helping others to overcome adversity. Zoe openly shares her own journey, having faced heartache, trauma, and even death threats. Despite these challenges, she has emerged stronger, impacting lives globally, especially among women survivors of trafficking, FGM, and honour-based violence. In 2023, Zoe was honoured with a Medallist of the Order of the British Empire (BEM), acknowledging her dedication to helping others. Through her work, she continues to inspire, motivate, and champion the cause of those who need it most. Connect with Zoe via her website, Motivational Queen, and don’t miss the upcoming MBCC Awards on November 30th, 2024, in Birmingham.











SPREAD YOUR WINGS
JOHN STREET INTERVIEW
John Street founded his charity “Free@Last”, 25 years ago in Nechells, inspired by his experiences as a youth worker in Zimbabwe, Zambia, Austria, and Chicago. Motivated by his faith and his parents’ legacy of running church youth clubs, John aimed to support the youth and parents in Nechells. After his father’s death, he expanded his efforts to collaborate with local youth workers.
“Nechells is home for us, and our goal is to address recurring issues faced by the community.”

Q: HOW DID YOU DECIDE ON THE NAME, “FREE@LAST”?
A: “Inspiration from Martin Luther King’s speech.” I Have a Dream. MLK.

Like Martin Luther King, John also dreams of freeing people not only from physical constraints but also from systemic barriers that perpetuate their enslavement to poverty.

Q: AS YOU DECIDED TO SET OTHER PROJECTS FOR YOURSELF AFTER WORKING IN THE COMMUNITY, WHAT WERE THE GAPS YOU WANTED TO FILL IN YOUR CHARITY CAREER AND WHY?
A: “I was involved in various endeavours such as leading a fathers’ group and organising community arts performances named Hopes and Dreams. My work also included detached youth services, which no one else provided for the area at the time. The only existing facilities were faith-based centres serving as mere community spaces without any particular standing or significance. At Heartlands High School, my efforts focused on promoting friendship among students while providing guidance regarding relationships through mentorship programs - an array of initiatives involving families for conflict resolution took place alongside this work too. Without my projects comprising these activities together under Free at Last’s umbrella structure would not have been possible; thus motivated me to create it with plans of expansion intact beforehand.”
Q: WHAT WAS YOUR GREATEST ACHIEVEMENT IN THE WORK THAT YOU DO?

A: “My greatest achievement is my children. My eldest is a teacher in China, where he’s been for four and a half years. My second child, a policeman, recently had our first grandchild and is actively involved with Free at Last, focusing on ethnicities. My third son volunteers as a baker on a hospital ship in Sierra Leone. My daughter just finished a degree in acting and now runs one of our youth-led businesses specialising in products and merchandise for local Brummies. These accomplishments are my and my wife’s proudest legacy.”
Q: WHAT WAS YOUR BIGGEST CHALLENGE, RUNNING THE YOUTH CLUB?

A: “We face capacity challenges, with 700 children in our membership but insufficient staff to accommodate them all. The prevalent poverty mentality prevents parents from realising the benefits of participating in our program. Although funding is an issue, we’ve sustained operations for 25 years. Our goal is growth—doubling resources, funding, and staff to enhance our impact. Implementing the poverty strategy requires time and the right people. Ultimately, our biggest challenge is breaking the poverty mentality to enable progress.”
Q: WHY THE ALLIANCE WITH THE MBCC?

A: “We seek to form an alliance with Free at Last, an organisation committed to doing things differently by recognising and supporting unsung heroes. This collaboration aims to leverage our platform to attract influencers and advocates to address pressing issues like child poverty, which remains at 53% in Nechells due to persistent socio-economic challenges. Social housing policies exacerbate this, as impoverished individuals are concentrated in specific areas with limited resources. Our goal is to create a long-term partnership, pooling our networks and influence to both reward those making a difference and to attract new supporters dedicated to eradicating child poverty. This initiative is feasible, but it requires collective commitment and participation.”

Q: WHO DO YOU WANT TO CONNECT WITH IN THIS ARTICLE AND WHO IS THE TARGET AUDIENCE YOU ARE REACHING OUT TO?
A: “We want to seek relationships and influence with individuals and businesses that recognise their potential contributions. It’s about the journey, not just one-time efforts. Businesses have a unique opportunity to seriously impact children’s lives. Whether people choose to donate money or time, both forms of support are invaluable. Our focus is on involving those committed to making a difference. Poverty is a significant issue, and if people believe they can’t change it, they won’t. We aim to engage people globally who are willing to learn strategies to combat poverty and agree that children living in poverty is unacceptable. Let’s do something about it.”







THE WAY-MAKER

Ramona Williams, a DEI Change Manager at Amazon Logistics, oversees the Diversity, Equity, and Inclusion (DEI) strategies across the UK and Ireland. Following a 15-year career in her qualified field of Human Resource Management, Ramona transitioned to work in the specialist area of DEI, where she partners with senior leaders and middle management teams, to strengthen the inclusive environment within the network of delivery stations. Her role involves assessing current diversity progress and driving change through detailed road maps that reflect her DEI objectives.
“As a proud Black British woman born in London and raised in Leeds, I connect deeply with my Jamaican and Kittian heritage, rooted in my Caribbean ancestry. Now living in Milton Keynes, with my spouse and our three children (ages 15, 11, and 5), I juggle professional achievements with family life, often advocating for diverse groups using my own experiences. I refer to myself as “Creative Destructor,” employing a visionary approach to fuel innovation and challenge conventional thinking. As a Change Manager, I take pride in driving and managing effective change for underrepresented and underserved communities.”
Q: WHY IS THIS DEPARTMENT IMPORTANT FOR THE COMPANY AND HOW ARE THE STAFF CARED FOR?
A: As an organisation, we strive to be Earth’s best employer by embracing and representing diverse cultural communities. We are dedicated to ensuring a secure, inclusive work environment where all team members feel valued. Diversity of thought is crucial to fostering a sense of belonging for everyone involved with us. In addition, Amazon has 13 affinity groups, also known as employee resource groups, which bring Amazon employees together across businesses and locations around the world. These groups foster safe spaces and community networks, creating an inclusive environment.
Q: WHAT DOES EQUITY MEAN TO YOU AND WHAT’S BEEN THE BIGGEST CHALLENGE IN TERMS OF DIVERSITY?
A: Equity ensures that everyone, regardless of their background, has an equal opportunity to succeed. When barriers arise, whether intentional or not, we must address and remove them to level the playing field. This involves recognising when certain groups, such as the LGBTQ+ community, people with disabilities, or racial minorities, face disadvantages and taking swift action to make their experiences more equitable. The challenge within the DEI space is managing rapid change and addressing diverse experiences among employees. Effective DEI initiatives require thorough planning, prioritisation, and collective support. A DEI leader must envision and encourage inclusive behaviours. Despite the complexity, Amazon has made positive strides, particularly through its Black Employee Network (BEN), for which I hold the role of President for the operational chapter within the UK. This network features support initiatives such as recognition award ceremonies, and celebrating key dates including Windrush Day, Africa Day, and Black History Month. On top of these, members of BEN can join a reverse mentoring programme, titled Trading Places, which pairs
junior Black leaders with senior executives to share their lived experiences and exchange cultural learnings.
Q: WHAT ATTRACTED YOU OR AMAZON TO COLLABORATE WITH MBCC AWARDS MAGAZINE AND HOW IMPORTANT IS IT TO CELEBRATE YOUR ACHIEVEMENTS THROUGH MBCC AND SIMILAR AWARDS?
A: Last year, my employee resource group, comprising Black employees in Amazon operations, achieved notable successes by finishing in the top ten Network Groups at the Ethnicity Awards and winning the internal Network Group of the Year award for UK and Ireland. Recognising individuals through these awards highlighted exceptional work and inspired me to incorporate active participation in awards into our 2024 DEI strategy. With full leadership support, we aim to spotlight our stars and sponsor worthy programs, promoting positive recognition nationwide and demonstrating our team’s value. In today’s fast-paced world, we often overlook our achievements and growth in favour of looking to the next goal. Highlighting accomplishments can be affirming and inspiring, especially in the UK, where societal pressures are high. Your commendable efforts positively impact many lives. This recognition is particularly significant for the ethnic community, which seldom highlights its contributions. Acknowledgment from others can validate our hard work and generosity, fostering better overall perceptions.
Q: WHAT WOULD BE YOUR NEXT STEP IN YOUR CAREER WITH AMAZON AND YOUR ASPIRATIONS WITH INCLUSION AND DIVERSITY?
A: As the creator of the UK’s first BEN Ops reverse mentoring programme I hope to globalise the UK’s successful Trading Places The meaningful interactions generated by these connections help leaders better understand the Black experience both professionally and personally. Having expanded throughout the UK and Europe,



our goal is to create an ‘off the shelf’ version for businesses to address issues among underrepresented groups. The program culminates in workshops where senior leaders share insights and plan actionable changes. My role involves fostering these connections and amplifying underrepresented voices to drive positive change. Amazon has been in the UK for more than 25 years, and across the UK we now employ around 75,000 people across the UK in a variety of roles in Amazon and Amazon Web Services (AWS), including software development, product management, and engineering, as well as in the operations teams in our fulfilment centres, sort centres and delivery stations. We have we invested over £56bn in the UK since 2010.
We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company and Earth’s best employer. We are a company of builders who bring varying backgrounds, ideas, and points of view to inventing on behalf of our customers. Our diverse perspectives come from many sources including gender, race, age, national origin, sexual orientation, culture, education, and professional and life experience.
Across the business, we are committed to diversity and inclusion and always look for ways to scale our impact as



we grow. We pride ourselves on our unique culture and honour and respect the differences of each and every employee. Each of our employees contributes a valuable and distinct perspective, and we are proud to have employees from a diverse range of backgrounds and life experiences. We also support the local communities wherever we operate, and our employees have a direct say in which charities and other worthy causes we back.
Everyone should have equitable opportunities, regardless of gender, race, age, national origin, sexual orientation, culture, education or socio-economic background. We believe that building a diverse workforce is not only good for business but also the right thing to do. Through our programs and job opportunities, we are committed to helping our employees reach their potential.
We are delighted to be the headline sponsor for the Multicultural Business and Community Champion (MBCC) Awards this year and look forward to celebrating with the fantastic nominees.
For more information, visit http://aboutamazon.co.uk and follow @AmazonNewsUK.
RAMONA WILLIAMS

FOR THE PEOPLE
SOPHIE WARDELL
Sophie lived just outside Wolverhampton and is currently the people director at Higgs LLP, a law firm with about 250 employees. She has held this position for nearly five years. Before her current role, she spent 20 years in Nottingham, working at a larger law firm. With nearly 15 years of experience in the legal sector, she often reminds others that she is not a lawyer. She enjoys the challenging yet rewarding nature of the industry and is passionate about driving change in this traditional sector. Born and raised in Birmingham, she attended the University of Nottingham and has now returned to her roots in the West Midlands, specifically the Black Country.
HOW DOES DIVERSITY, EQUITY AND INCLUSION FEATURE IN YOUR ROLE?
Sophie works in a smaller organisation in the Black Country, where diversity, inclusion, and well-being are key to her role. This region shows a stark divide between socioeconomic groups, and Sophie noticed a lack of diversity upon her arrival. Passionate about changing the traditionally privileged and white-male-dominated legal sector, she notes that women have been solicitors for just over 100 years, but only 3% of lawyers are black. Sophie is committed to fostering fair and equal opportunities, particularly addressing youth unemployment in Birmingham and Wolverhampton by partnering with local schools and academies. Her organisation collaborates with Birmingham Black Lawyers to enhance representation and inclusivity, as exemplified by her black colleague’s experience seeing just one other black property lawyer in his career.
WHAT STRATEGIES WERE USED TO ENSURE MORE ETHNIC MINORITIES WERE IN LAW PROFESSIONS?
Sophie advocates for bringing young people into law firms, noting that children of lawyers are more likely to join the profession. She highlights the importance of outreach programs in schools, targeting students less likely to engage with legal professionals. Her network includes enterprise advisors volunteering in schools to make a positive impact. Partnering with Birmingham Black Lawyers, Sophie is developing a work experience and job shadowing scheme for aspiring young black lawyers. Her firm also joins a diversity initiative with Gateley and Birmingham Law Society, offering scholarships and mentoring to applicants who have overcome significant barriers. Sophie collaborates with the Tyron Lawyer organisation for mentoring, aiming to demystify the legal profession. She stresses the need for comprehensive programs and continuous monitoring to open doors for future lawyers.
WHY IS AN EVENT LIKE THE MBCC SO IMPORTANT FOR A DIVERSE COMMUNITY?
Sophie loves connecting with unsung heroes aiming to create opportunities for all. This resonates deeply due to personal experiences and tough times. Through her involvement with True, she met finalists like Lee Chambers, Daniel Wilshire, and Kareen Griffiths—both Wilshire and Griffiths now work with her organisation. These partnerships, including workshops and talks, foster tolerance and benefit society. Meeting these heroes raises awareness, educates, and positively shapes businesses. The feedback has been excellent, highlighting local talent and uplifting the organisation. Sophie believes this movement has endless potential for growth and positive impact.
ABOUT
HIGGS LLP:
Our long-standing history and commitment to exceptional relationships, legal expertise, reliability, and experience define the essence of who we are. We celebrate our Black Country roots, and our warm, friendly and compassionate approach is more than just a promise - it’s the heart of our service. We take the time to understand our clients, providing not only legal services but also security, reassurance and genuine care.
Our authenticity, passion and dedication has been passed down through generations, creating the unique ‘Higgs quality’ that sets us apart. We proudly embrace diversity and inclusivity, recognising the strength in the variety of backgrounds, perspectives and experiences our team brings.
Higgs isn’t just a law firm; it embodies a people-centric approach that positively impacts our people, our clients, our business partners, and our community. We don’t merely meet expectations; we exceed them, leaving a legacy of excellence that defines us.

CEO SME OUTSOURCING
With over 35 years of combined expertise in accountancy, business advisory, forensic accounting, and insolvency, SME Outsourcing excels in offering tailored accountancy solutions for Sole Traders, Partnerships, and Limited Companies, aiming to exceed clients’ expectations in business and taxation services.
“My role as a CEO is to ensure that my accountancy and the financial service firm is running smoothly and that clients are happy with my firm’s work. My other responsibility is to ensure that my staff are performing at their best level so that they can work and identify any issues that need to be addressed and resolved.”
HOW DOES DIVERSITY, EQUITY, AND INCLUSION FEATURE IN THE COMPANY’S ETHOS?
The accountancy firm has a diverse team of 12 staff members from various backgrounds and promotes equity and inclusion within the workplace. This principle enhances employees’ career growth and fosters a thriving work environment. The firm ensures equitable career advancement opportunities and values every individual’s contribution by periodically rewarding them. Regular team-building meetings allow staff to voice their opinions and adapt to changes, promoting a positive atmosphere. The organisation also respects and celebrates the unique cultural, religious, and gender-related needs of each employee.
THE TRIUMPHS:
SME Outsourcing addresses all aspects of DEI by holding regular meetings and updates with staff. This practice not only promotes job satisfaction but also ensures that any differences are promptly brought to management’s attention for resolution.
THE CHALLENGES:
The primary challenge for SME Outsourcing, which heavily promotes Diversity, Equity, and Inclusion (DEI), is managing a diverse workforce with varying age ranges, cultures, and backgrounds. While some staff may prefer working with individuals similar to themselves, the company emphasises teamwork and a family-like environment where every individual is respected and valued. Their motto, “Everyone matters,” highlights their commitment to inclusivity. To ensure smooth performance and value diverse skills, SME Outsourcing offers a training program available to all employees irrespective of their age, gender, or background.


THOUGHTS ON MBCC AND THEIR CELEBRATION ON UNSUNG HEROES IN OUR COMMUNITIES :
“It highlights individuals who go above and beyond their work and role and to ensure that these individuals are celebrated and most definitely recognised. MBCC are the only multicultural platform that highlights individuals and organisations across different sectors, which is a big “must” needed in the Midlands.”
AMINA HUSSAIN
STEWART CUMBERBATCH
Stewart Cumberbatch is a partner at Deloitte and is also a people and purpose partner for Audit & Assurance at Deloitte Midlands.
COMPANY’S PRIMARY INDUSTRY?
Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services.
ROLE AND RESPONSIBILITIES AT AUDIT & ASSURANCE (DELOITTE)
STEWART SAYS:
“I am a partner in Audit & Assurance (A&A) at Deloitte, primarily focused on external audit within the financial services sector, mainly focusing on insurance firms. In addition to this, I have a strong passion for people. I am a member of Deloitte UK’s Ethnicity Council and have also recently taken on the role of A&A Black Experience partner sponsor, which focuses on the experience, sponsorship, and promotion of Black talent in our firm.”
HOW DO DIVERSITY, EQUITY, AND INCLUSION FEATURE IN YOUR COMPANY ETHOS, ALONGSIDE THE DEI STRATEGIES?
Deloitte’s commitment to enhancing workplace diversity remains steadfast. The firm prioritises creating an inclusive environment where individuals from all ethnic and socio-economic backgrounds, sexual orientations, and neurodiverse conditions have equal opportunities to thrive. It is essential that everyone feels respected and comfortable being themselves at work. ‘Fostering inclusion’ stands as one of Deloitte’s five core values. The firm is dedicated to building a diverse organisation with an inclusive culture, supported by authentic, visible leadership at every level.
WHAT DEI STRATEGIES ARE IN PLACE?
The company has established 12 diversity groups to support individuals based on various affinity indicators, such as gender, race, and sexual orientation. Over the past four years, efforts to enhance ethnic inclusivity have notably progressed. In partnership with our Black Network and spurred by George Floyd’s death and global protests, the company initiated significant discussions on racism and implemented five key commitments for long-term systematic fairness.
THE SUCCESSES:
The Black Action Plan has evolved into the new initiative called the Black Experience, with a focus on enhancing the experience of black colleagues through community, engagement, and visibility with senior leaders; focusing on intentional and effective sponsorship, and ensuring that there is fairness, transparency, and equitable access to leadership roles.
Over the past few years, the firm has put in place a series of targeted interventions that span across recruitment, development, and retention to increase the number of Black and other ethnic minority partners and people of all grades to ensure we are truly representative of society. But we know substantial advancements still need to be made towards representation of minority employees throughout all ranks.

THE CHALLENGES:
To achieve diversity, equality, and inclusion, it is essential to understand people with different appearances or behaviours, and create a work culture that encourages curiosity without fear of recrimination for saying the wrong thing. This transformation requires courageous leadership and persistent efforts, as change doesn’t occur overnight.
Organisations should set realistic, long-term goals rather than focusing on short-term initiatives. A conducive corporate atmosphere combined with data, can help identify and address systemic disadvantages faced by minority groups. Despite the challenges in gathering and interpreting data, strategic planning can bring about lasting changes. Progress will come through transparency, communication, and acknowledging the need for transformative shifts, ensuring genuine and lasting modifications.
WHY ARE ORGANISATIONS LIKE MBCC AWARDS LTD WHICH CELEBRATE UNSUNG HEROES IN OUR COMMUNITIES IMPORTANT?
The MBCC Awards honour and spotlight the triumphs of those belonging to under-represented communities, giving them an opportunity to flourish. These awards encourage collaborative efforts between various backgrounds, sparking initiatives within different groups. For three years running, Deloitte Midlands has supported the MBCC Awards because of its oneof-a-kind inclusivity that focuses on amplifying Black community representation in business areas where being visible is critical. By endorsing the awards each year, Deloitte supports a positive transformation for diverse talent while also witnessing it firsthand.


ON THE POWER LADDER
DR SHERRY ANN SAYS
Empowerment. Leadership. Unquenchable motivation. Hope. These are perhaps some of the best ways to describe the skills and talents which have served to define Dr. Sherry Ann Dixon over the years. Dr. Sherry Ann is an International Multi award-winning Transformational Coach, Lecturer, Journalist, and Keynote speaker who is passionate about empowering people to be confident and assertive. She is highly respected in the ethnic community in Britain and has developed a following of dedicated international followers from her editorial and radio show interviews with celebrities. Sherry is currently touring the Caribbean with sold out inspirational and motivational seminars titled BE Awesome and has created a series of interviews with well-known personalities for her Let’s Talk Series on social media and YouTube.

ARE YOU BEING HELD BACK BECAUSE YOU CAN’T ASK FOR WHAT YOU WANT? IT’S NOT IMPOSSIBLE – WE CAN RECLAIM THE POWER THAT LIES WITHIN.
The telephone rang and it was my good friend June, who was in turmoil. That morning, June 42, found herself devastated because a shop assistant gave her a harsh look and continues being rude to her whilst she was in the store. In the afternoon, she felt forlorn after a phone conversation with a friend who seemed irritated with her. Later, she met her husband, Gordon, for a pizza after work, and snapped at him because he’d forgotten to pay a bill. ‘I sometimes feel as if I have no centre’, she says.
What June doesn’t realise is that she’s dipping into different power behaviours depending on who she’s dealing with. She is passive with her friends, assertive at work and can occasionally be aggressive in her relationship.
These inconsistent behaviours occur when we view the world through the lens of hierarchical power. This is power based on inequality, as there is always someone beneath you or above you. It is as if we are all standing on the rungs of a ladder. Hierarchical power comes from a job, a role, money, or expertise. It is the most valued power in our culture and depends on something outside ourselves – it’s not natural or permanent. If this is the only power we have, then we will be insecure about losing it. This can make us aggressive and depressed when we think we do not have it.
The answer is to connect with a more permanent inner power. Our personal power gives us a sense of integrity. It’s with us from birth to death and when people talk about ‘self-empowerment’, this is the strength they’re referring to. We instinctively know when someone has this sort of power; there is serenity to them, a sense that they have a central core to rely on. Sometimes we see it most clearly in young children, whose spontaneity reveals their real sense of self. Children will ask for what they want without embarrassment and have no compunction about saying if they don’t like something or are unhappy.

Yet the process through which the young child loses her intrinsic personal power is sadly common. Terrified that our parents might disown us or not love us, we accept that we are wrong, and submit, eradicating our own innate emotional power. We incorporate our parents’ critical voice into our thinking and admonish ourselves all our lives.
As we learn to control ourselves, we learn the power that comes from controlling others, either through passive or dominating behaviours. We grow into adults who simply cannot ask for what we want. Instead, we cajole, shout, bully, intimidate, get ill, induce guilt, manipulate, or become depressed.
These seemingly conflicting roles – the supportive giver and the sly manipulative sniper are not incongruous. Each of us can be aggressive, passive, and assertive in different situations. Because so much resentment is stored up and must have an outlet, passivity is nearly always followed by either aggressive or manipulative behaviour. We can swing like a pendulum from passive to aggressive behaviour and back again.
To move away from these limiting behaviours, we must step off the ladder of hierarchical power –by understanding that others are neither above us nor beneath us on a human level. We must relate to others as equals, whatever their social position. It is then that we realise, as the poet Henry Wadsworth Longfellow said, ‘every human heart is human’.
We can all learn assertiveness techniques to communicate what we want directly. Bear in mind, though, that assertiveness isn’t simply asking for what you want in low, modulated tones. If you say quietly, “I want this done now” and then walk slowly out of the room, this is not assertiveness, because you are not treating others as equals. This is aggression in a velvet glove.
Once we connect to our inner power, we should all be prepared for changes. We may decide a particular relationship isn’t right for us or become surprisingly confident at work. You become stronger and more self-reliant, and you will become less afraid of disapproval.
FORGET ABOUT WINNING OR LOSING
PERSONAL POWER RULES
Don’t assume the other person is the enemy and that an argument always needs to be won. And remember, you’ll need certain ingredients in any assertive interaction – equality, compassion, and honesty.
TAKE THE INITIATIVE
There is nothing so disempowering as not speaking up. Why are you afraid? Sometimes you’re only scared of a bit of disapproval.
EXPRESS YOUR FEELINGS AND BE SPECIFIC
Start sentences with ‘I feel’ and then talk about specific piece of behaviour you’d like to change. If you’re feeling anxious about the conversation, express that as well.
CLOSE THE CONVERSATION AMICABLE
Make sure anxiety doesn’t take over and don’t end up apologising for your comments.



MBCC WINNERS 2023 THE PEOPLE READER
BY MICHELLE MILLS PORTER





Michelle is a Human Behaviour and Communication Expert and the Creator of The People Reader Analysis tools. A veteran and previous successful CEO, it was Michelle’s experience in the biggest natural disaster in our living history led her to this path. She works with leaders to unleash their people power, individuals to unleash their magnificence and young adults to prepare them for the world of work.
Michelle is neurodivergent and delivers several CPD accredited training programmes and workshops and serves on the board of several charities/CIC’s. She is a celebrated speaker and National President Elect of the Professional Speaking Association UK&I.
Why is aligning with our core motivations so crucial?
Some refer to them as values, but to avoid any confusion, I prefer the term “Driving Forces.” These are the elements that ignite our passion and drive us to act, rather than simply being ideals we aspire to.
I like to think of these as buckets that need to be kept full. When life pokes holes in our buckets, they leak. As they empty, we experience stress. If we address the leaks, we can refill our buckets and restore balance. However, if we ignore them, the buckets continue to drain, which can lead to deteriorating mental health, physical symptoms, and in extreme cases, burnout or breakdown.
Recognising when our buckets are leaking allows us to keep them topped up, which is a crucial first step in managing our mental health. After two decades of work, practice, and personal experience, I’ve found that the benefits of maintaining full buckets extend far beyond what I initially imagined. My research strongly suggests that these values or driving forces are shaped during our formative years, influenced by our caregivers, culture, background, experiences, religion and perceptions.
It’s important to remember that if someone has different driving forces, it doesn’t mean they are opposed to ours. They are simply motivated by different factors, experience different stressors, and find fulfilment in different ways because their life experiences have shaped them differently.
Aligning with our own driving forces is vital, but it’s equally important to respect and make space for others to do the same. In my work with organisations, I’ve observed that this approach leads to increased engagement and successful collaboration, resulting in happier, healthier individuals and a more positive work environment. And since a workforce is a collection of individuals with diverse families, lives, and social circles, embracing a “bucket filling” practice could have a profound and far-reaching impact.”




LINFORD CHRISTIE
LIFETIME ACHIEVEMENT
HONOUREE 2023
Linford Christie is one of the UK’s most famous athletes. He is the only British man to have won gold medals in the 100 metres at all four major competitions open to British athletes: the Olympic Games, the World Championships, the European Championships, and the Commonwealth Games.
Linford’s success in Athletics has continued since his retirement in a coaching role, having coached several top athletes to success, including Olympic medallists Darren Campbell, Katharine Merry, Mark Lewis Francis and Commonwealth Gold Medallist Laura Turner. He has also trained alongside and coached Frankie Fredericks. Linford is currently coaching some of Britain’s leading international athletes, European Indoor Silver Medallist & European U23 400m Champion Nigel Levine and Olympians James Ellington and Margaret Adeoye. Linford is one of Britain’s most successful coaches and had five athletes competing in the London Olympics in 2012 and 3 athletes in the Rio 2016 Olympics.
Undoubtedly Europe’s greatest ever 100m sprinter, Linford became the Olympic 100m Champion after winning the Gold Medal in Barcelona, 1992. In an international career spanning seventeen years, Linford competed over 60 times for his country and won more major championship medals, 23, than any other British sprinter.
One of Linford’s most recent challenges was to take part in Channel 4’s Sink or Swim Series as part of their Stand up to Cancer campaign. This saw him learn to swim in 12 weeks and join the other Celebrities in trying to swim the English Channel in a relay.
A new documentary of ‘Linford’ was released on Netflix earlier this year, highlighting the personal challenges he faced throughout his career.


NIGEL BENN
Nigel Benn (nicknamed “The Dark Destroyer”) is a former British professional boxer who competed from 1987 to 1996. He held world championships in two weight classes, including the WBO middleweight title in 1990 and the WBC super-middleweight title from 1992 to 1996. He is one of the best Super Middleweights of all time. At the regional level, he held the Commonwealth middleweight title from 1988 to 1989.
Benn retired with an 83.3% knockout ratio. His best-known fights include the successful world middleweight title defence against Iran Barkley in 1989; the two all-British world title contests against Chris Eubank in 1990 and 1993, and the successful—but tragic—defence of his world super-middleweight title against Gerald McClellan in 1995. Benn works with youth at risk in Blacktown, NSW and is
dedicated to his charity work. He is an ambassador to the New South Wales Police Citizens Youth Club (PCYC) and is an advocate for healthy living. Benn is also a Patron of the Shannon Bradshaw Trust, a UK children’s charity based in the North West of England, helping children with life-threatening conditions and their families.
Benn ran the 2013 City to Surf to raise funds for the most under-funded PCYC gym in Redfern, Sydney and has undertaken many fundraisers for the charity since improving the boxing facilities in the most impoverished areas of Sydney. Benn regularly assists Christian groups, counselling individuals with addiction and, along with his wife Carolyne counsels couples who are facing marriage issues.




LEIGH-ANNE PINNOCK
Leigh-Anne rose to fame as one-quarter of X Factor girl group Little Mix, who became the first group to win the competition in 2011.
As part of the group, she won three Brit Awards—becoming the first girl group to win British Group. They also achieved nineteen top-ten singles and five number-ones on the UK Singles Chart before going on indefinite hiatus in 2022.
Leigh-Anne is a mother to twin girls, born in August 2021, but has kept their names a secret and keeps their lives private. She shares the girls with professional footballer Andre Gray whom she married this year and has been with since 2016.
Leigh-Anne is noted for advocating for various racial issues and for racial equality, which earned her a National Diversity, Inspirational Honorary Award and Visionary Honour Award. Her documentary, Leigh-Anne: Race, Pop & Power received critical acclaim and was nominated for Best Authored Documentary at the 26th National Television Awards.


JENNY GARRETT
In a recent interview with our Editor-in-Chief, Marcia M Spence, Jenny Garrett OBE, who won the Excellence in Diversity and Inclusion award at the 2023 MBCC Awards, shared her thoughts on this significant recognition and expressed immense gratitude for receiving the award.
WHEN DID YOU REALISE YOU WERE AN UNSUNG HERO WITHIN YOUR COMMUNITY?
I am not sure that I have, but I guess if I were to own that title, I would say that I have had a gradual realisation as I received heartfelt thanks from individuals and groups whose lives
‘If you want to go fast, go alone. If you want to go far, go together.’
were positively impacted by the diversity and inclusion initiatives I led. Whether through my coaching, leadership development or Rocking Ur Teens, the social enterprise I co-founded, I recognised the quiet but meaningful influence I was having. As the African proverb says, ‘If you want to go fast, go alone. If you want to go far, go together.’ It’s in empowering others and working collaboratively that we achieve the greatest impact.
WHAT IS YOUR GREATEST PROFESSIONAL ACHIEVEMENT?
Successfully shifting the conversation
around diversity and inclusion from a compliance issue to a core business value within many organisations. As the African proverb states, ‘The ruin of a nation begins in the homes of its people.’ By focusing on the roots of inclusion within organisations, we’ve fostered workplaces where everyone feels valued and empowered to contribute their unique talents. This has led to not only greater equity but also increased innovation and productivity, and thankfully we have the stats to back that up.

WHAT
IS
YOUR WHY?
“I am driven by the Zulu phrase ‘Umuntu ngumuntu ngabantu,’ which means ‘A person is a person through other people.’ My ‘why’ is rooted in the belief that our humanity is interconnected, and creating inclusive environments where everyone can thrive is essential for our collective well-being. This belief drives my work, my thought leadership, and the development we design and deliver.
HOW HAS WINNING THE AWARD MADE A DIFFERENCE TO YOUR LIFE?
Receiving the OBE in the Queen’s New Year Honours 2021 and the MBCC award were immense honours. These awards are not just for me, but for my incredible team. I do not work alone. Hard work, dedication, and diverse perspectives make the real difference. A single bracelet does not jingle’–it takes a team to create lasting change.
IF YOU WERE TO NOMINATE SOMEONE FOR YOUR CATEGORY FOR THE 2024 MBCC AWARDS, WHO WOULD IT BE?
I would nominate Dr Yvonne Thompson CBE, an exceptional leader who embodies the Swahili proverb, – ‘he who wants the fruit of the tree must climb it.’ Her tireless efforts to champion diversity and inclusion over many decades is truly inspiring.
‘When spider webs unite, they can tie up a lion.’
WHAT DIFFERENCE HAS WINNING THE MBCC AWARDS MADE TO YOUR PROFESSIONAL LIFE?
Winning the MBCC award has been a catalyst for growth, The award has opened doors to new opportunities and collaborations, allowing me to connect with a wider network of change makers and further amplify our collective impact, echoing the Amharic proverb, ‘When spider webs unite, they can tie up a lion.’


WHAT ARE YOUR SHORT-TERM GOALS?
I plan to continue to focus on empowering leaders at all levels to create more equitable teams through impactful workshops on inclusive leadership. I am also eager to share my insights globally, with a lens on how to ensure that those from lower socio-economic backgrounds can have positive personal and professional outcomes.
WHO IS YOUR UNSUNG HERO AND WHY?
I know that it’s cliché, but my unsung hero is my mother. Her resilience, strength, and unwavering belief in me, much like the Baobab tree that stands tall and strong through adversity, have been a constant source of inspiration throughout my life and career.
The interview concluded with Jenny encouraging others to remain steadfast in their e orts towards a more inclusive world, reminding them that progress, no ma er how small, is still progress worth celebrating.
SPECIAL RECOGNITION

Dean has been honoured as one of the top 50 ambitious business leaders in the UK by Lloyds Banking Group and The Daily Telegraph and recognised by Powerlist for three consecutive years as one of the 100 most influential Black people in Britain. He is currently driving expansion at Forterro, a European software company serving over 11,000 industrial firms through acquisitions and organic growth. Concurrently, Dean advises on technology acquisitions at Corten Capital and supports underrepresented entrepreneurs.
Dean’s early career saw him contributing to the success of US-based Primavera, later sold to Oracle for $550 million. He then became CEO of KDS, which American Express acquired. Afterward, he led CoreHR to successful growth and integration with the Access Group, where he served as President of the Access People division.
Deeply passionate about philanthropy, Dean has faced homelessness and cared for his disabled mother, motivating his involvement in social mobility initiatives. Through The Forbes Family Group (FFG), he has helped over 1,000 individuals from difficult backgrounds transition into better opportunities. Dean also serves as a trustee for the London-founded ‘African Caribbean Leukaemia Trust’, demonstrating his commitment to aiding marginalised communities and fostering impactful change.
DEAN FORBES

HONORARY AWARD

SPORTS KEY CIC
THE YEAR
Ladder to Success
The impact of Sports Key’s work has been demonstrated through its outreach to over 700 beneficiaries on an annual basis, resulting in increased funding support from various organisations including Heart of England Foundation, Sport England, and Footlocker. In the last financial year alone, the Ministry of Justice and Police Crime Commissioner (PCC), Trust House Charitable foundation, and Street Games have also provided further funding. Additionally, Sports Key was selected as a partner organisation for the Commonwealth Games CWG project which earned recognition from Kensington Palace leading to Prince William visiting members in action alongside executives from both organisations involved.
Over the past decade, Sports Key has significantly impacted the community by promoting physical health, well-being, and social unity through a variety of activities. Central to its mission is a volunteer program that empowers residents, fostering leadership, teamwork, and event management skills while bridging community divides. The youth mentoring program pairs young people with mentors for guidance and support, steering them away from negative influences and aiding in their educational and personal development. Additionally, Sports Key regularly hosts events like sports tournaments, fitness workshops, and health fairs to educate and engage the public, showcasing local talent and celebrating community achievements. These efforts not only enhance individual lives but also strengthen community bonds, fostering a healthier and more connected society.
Their vision began in the humble surroundings of one of the director’s mom’s living room ten years ago, a space filled with a shared passion and a dream of creating something impactful. It was the birthplace of a vision that thrived on creativity, collaboration, and an unwavering belief in their project.
COMMUNITY UNSUNG HERO OF THE YEAR


Javeno McLean became a global beacon of hope and resilience for disadvantaged people worldwide. With an extraordinary capacity for empathy and leadership, he has leveraged his passion for fitness to break barriers and set new standards in his field. Over the past two years, he has achieved three world records for organising the largest disabled exercise classes, fostering inclusivity and promoting health among marginalised individuals. For the past 22 years, he has trained elderly individuals for free, focusing on restoring their dignity, independence, and sense of purpose. Widely regarded as the most inspirational person in the U.K., his influence has transcended borders, impacting countless lives. His selfless dedication and boundless optimism demonstrate the power of one individual to effect monumental change, serving as a lasting legacy of love, positivity, and community focus.
ROAD TRIP TO SUCCESS:
For over ten years, the 36-year-old father of two aspired to pursue a career in fitness. He penned his aspiration on paper while seated at his mother’s kitchen table and has since embarked upon an extensive odyssey towards realising this lifelong dream.
HOPES AND DREAMS:
Javeno McLean is taking action to create greater accessibility for individuals with disabilities by founding J7 Health Center - a gym located in Manchester, United Kingdom that caters exclusively to this demographic. Currently, Javeno is training 15 disabled children and around 30 elderly adults.
Javeno said, “We can give someone as much joy as we can with the cards they have been dealt so the world’s not as frightening for them.”
JAVENO MCLEAN
CHARITY OF
THE SCIENTIST
“I am fuelled to make a difference in inclusive wellbeing due to having to learn to walk again after illness in 2014 and struggling with my own mental health as a Black man.”

LEE CHAMBERS
Lee became the first Black British scientist to receive a Kavli Fellowship from the National Academy of Sciences in it’s 34-year history, the only British scientist to receive in 2023, for my work on health inequalities. 18 fellows have gone on to win Nobel Prizes, and he is representing the UK on the global stage. He is Manchester Met Uni’s inspirational Alumni for Spring/Summer 2023, is involved in shaping the future of student wellbeing and degree programs, and guest lectures to share his story and insights.
Has been invited to 10 Downing Street, and met the PM and Chancellor on Leveling Up and the importance of health inequality being addressed.
His has positively impacted the health and wellbeing of over 60,000 employees through his business, with a large portion of these being based in the UK.”
Support the development of over 100 Black students through his mentoring scheme, Black STEM Futures. Is part of Lancashire Investors, and involved in the delivery of school meals, easter eggs and Christmas presents to deprived families. Featured in this year’s Startups 100 Index, and been named a Marie Claire Future Shaper alongside Harry Styles and Tom Daley. Supported the wellbeing of the team at ACC Liverpool, who have delivered Eurovision this year. Been on the BBC about the importance of culturally sensitive therapy. Spoken at over 50 schools and colleges on wellbeing and inclusion. His company is a cornerstone employer for SEND schools. He will be speaking to over 2000 next-generation of leaders from 183 countries at One Young World in Belfast in October, and the wellbeing resources he created for students have been downloaded over 10,000 times, something he is passionate about after his mental health struggles at university.

RAGS
TO RICHES
WHO IS JASON ARDAY?
Jason Arday’s journey to becoming a professor at the University of Cambridge is nothing short of inspirational. Born with global development delay and autism spectrum disorder, his early years were marked by significant challenges. He did not speak until the age of 11 and was unable to read or write until he turned 18. Despite these hurdles, Arday’s determination and resilience propelled him forward. His story demonstrates the immense possibilities that arise when individuals are committed to overcoming obstacles. Arday’s late entry into literacy and academia is a powerful testament to the idea that educational achievements are not bound by conventional timelines.
ROAD TRIP TO SUCCESS:
Working part-time at Sainsbury’s less than eight years ago, Arday persisted in his academic pursuits. He received his PhD in education from Liverpool John Moores University and has since become a highly respected scholar in the field of race, inequality, and education. Jason Arday’s appointment as the youngest black professor at Cambridge is symbolic of breaking barriers and challenging the status quo.
In his academic role, professor Arday advocates for neurodiversity and inclusive education, aiming to dismantle biases and promote customised learning methods. His life demonstrates the transformative power of perseverance, support, and self-belief. His work also reflects a shift towards greater inclusivity in higher education, promoting the idea that diversity of backgrounds and experiences enriches academic discourse. His story underscores the critical role of support systems, from adaptive teachers to a supportive family, in nurturing his talents.


HOPES AND DREAMS: Arday hopes his extraordinary journey will inspire others from underrepresented backgrounds to pursue higher education. His achievement underscores the importance of supporting students facing similar challenges and ensuring they have access to the resources they need to succeed. His message is clear: with resilience, determination, and systemic support, barriers can be overcome, and significant contributions to academia can be made regardless of one’s starting point.
JASON ARDAY
PROFESSIONAL OF THE YEAR

NATALIE OJEVAH MBE
Natalie Ojevah MBE, a multi-award winning dynamic force in banking and finance for over 12 years who epitomises intrapreneurial spirit & leadership, and is focused on helping others achieve success.
Her passion lies within changing the narrative for a more inclusive and representative culture. As a trailblazer, she creates lasting impact and embodies a commitment to inclusivity within and beyond the workplace. Rising from a Retail Apprentice to Vice President, Natalie specialises in empowering entrepreneurs and businesses.
ENTREPRENEUR OF THE YEAR

Building Birmingham’s Future Through Purpose-Built Property
Anthony Laville, a Birmingham-based husband, father, and prominent property developer, has made significant strides in the UK’s property market. Specialising in Purpose Built Student Accommodation (PBSA), Co-living, and Build to Rent sectors, Laville is the driving force behind Volume. Property, a company he founded in 2017. With projects now exceeding £50 million, Laville’s vision is focused on long-term investment and redefining urban living spaces across the UK.
Laville’s entrepreneurial journey began long before Volume. Property. From a youthful age, he harboured a desire to be a businessman, motivated by his reluctance to take orders and a strong urge to make his own decisions. His first major venture was Student Tenant Find, a lettings company he launched while still at university in 2010. The company successfully managed accommodation for both small landlords and large corporations, generating tens of millions of pounds in revenue. However, Laville’s frustration with the lack of control over property quality and tenant experience led him to seek greater ownership in the industry.
This pursuit of control and excellence resulted in Laville’s first significant PBSA deal, where he secured planning permission for 68 studio apartments. Since then, joint ventures have become a cornerstone of his strategy, allowing him to tackle bigger and more impactful projects.
Beyond his property ventures, Laville shares his insights through #Antuition, a personal blog where he reflects on life, business, and industry trends, offering a deeper glimpse into the mind of a visionary entrepreneur.

ANTHONY LAVILLE
ROLE Model of The Year
NADA TO PRADA

Peter’s story begins with his parents who came to the UK in the 1970s. They had him out of the blue.

Peter said, “Like most Nigerians of the time they put me in the care of a foster family from when I was 3 months old.”
Peter’s story is filled with unexpected twists. At 8 years old, during a routine two-week visit to London to see his parents, he was unexpectedly sent to Nigeria, where he stayed for ten years without his foster parents knowing. It took three months for his caregivers to learn of his whereabouts. In 1998, Peter returned to the UK with only £50 and reconnected with his shocked but supportive foster family. They helped him re-establish his life and find work in Financial Services. Despite initial challenges and periods of homelessness, Peter overcame his difficulties and built a successful career in the finance industry, adeptly navigating various obstacles along the way.
MOST CELEBRATED MILESTONES:
Without a University degree, Peter climbed the ranks from telesales at an investment firm in Canary Wharf to the Executive Team of a Fortune 100 company within just five years and was notably the first person of color to achieve such success. In 2020, Conversation of Money emerged as his platform for sharing valuable lessons learned regarding financial management throughout his career; this effort garnered over 2.5 million downloads and views across Podcasts and YouTube channels. Furthermore, Peter expanded into television appearances on Sky News, Channel Five’s Lorraine show alongside Steph Packed Lunch with Katie Piper’s Breakfast Show - not forgetting print media features or radio platforms where audiences recognise Peter as their go-to Financial Expert. Peter also most recently published ‘The Money Basics’ became so successful it turned out to become a bestseller book while providing business profits above six digits during three short years alone!
HOPES AND DREAMS:
“My goal is to inspire kids with my background and people generally, that your start doesn’t determine your destination, and we can create whatever future we are brave enough to dream. I am testament to that.”

LIFETIME ACHIEVEMENT


With over 30 years of experience in co-directing a successful 7-figure social enterprise, Claudine is a business psychologist and leadership coach. She excels in organisational development, empowering individuals and inspiring productive habits. Alongside her professional achievements, she is also a devoted wife and mother.
Claudine is dedicated to empowering entrepreneurs to promote economic growth through sustainable job creation and community development. She focuses on connecting female entrepreneurs for collaboration and knowledge-sharing, aiming to enhance local and global economies through vibrant discussions and expertise sharing.
Claudine has utilised her extensive knowledge and skills acquired from successfully managing a multi-awarded organisation for almost three decades, responsible for employing more than 10,000 individuals who provide crucial services to high-risk adults and children. She has crafted several entrepreneurial mentorship programs aimed at producing positive community change through practical application with the influence of United Nations’ seventeen sustainable goals as inspiration driving meaningful contribution towards elevating enterprise ecosystems.
CLAUDINE REID MBE
PETER KOMOLAFE
MENTOR OF THE YEAR


After undergoing a personal tragedy, Marlon Walters established Impact Mentoring Company in the local community. This event sparked introspection, prompting him to consider what kind of impression he wanted to make on the world and how his life experiences could aid others’ well-being. Since its inception, the organisation has flourished immensely.
THE MARLON WALTERS IMPACT TEAM aims to be a transformative force for children and young people facing challenges like mental health issues, substance abuse, and academic pressure. Collaborating with local authorities and schools, they provide tailored mentoring programs to foster resilience, self-worth, and academic competence. The team’s
diverse expertise from backgrounds in education, social work, psychology, and community organisation allows for innovative solutions. Their unwavering dedication and passion for mentoring make a significant difference, empowering young people to envision a brighter future. Research supports the importance of mentorship, showing benefits in academic performance, social skills, and emotional well-being. By offering holistic support, the MW Impact Team is creating a more resilient and hopeful youth community across the UK.
MARLON’S HOPES FOR THE FUTURE:
With a genuine passion for what they do, Marion and her team work tirelessly to support the young people they engage with, striving to make a significant difference in their lives. Their commitment goes beyond mere professional duty; it is a heartfelt dedication to nurturing and mentoring each individual. They invest time and effort to coach these young minds, helping them navigate through life’s

complexities and make informed decisions. Marion and the team believe deeply in the potential of every young person, constantly reinforcing the idea that anything is possible with the right guidance and support. Whether through personalised mentorship programs, skill-building workshops, or emotional support sessions, the team is unrelenting in their mission to uplift and empower. Their actions not only help shape the future of the young individuals but also instill a sense of hope and possibility, proving that with dedication and the right mentorship, any challenge can be overcome.
OUTSTANDING SENIOR LEADER

Dream BIG!
SHEETAL:
” I joined RSM UK as a graduate trainee in 2005 and have risen through the ranks in various roles and was promoted to Partner in 2020. Having kick-started my career with the firm, I am just one of the many examples of our ‘grow our own’ strategy. Over the last few years, I have led and successfully established our Innovation Reliefs (IR) business in the Central Region and am part of the firm’s National IR Senior Leadership team.”
Starting off as a graduate trainee, Sheetal has made her way up the ladder to become Partner at the firm by exhibiting adaptability and diligence. Her business-building skills have been commendable. April 2023 marked an impressive milestone in her career when she was appointed Managing Partner of RSM in Nottingham. As a British Asian whose parents were immigrants from South Asia, promoting diversity and inclusivity is something close to Sheetal’s heart; hence, creating such environments remains one of her top priorities while working at RSM.
HOPES AND DREAMS:
Sheetal is currently the “EmbRACE Network” lead in the Central region - the firm’s initiative to champion race equality.
SHEETAL:
“Being a first generation born British Asian, I am very passionate about creating a diverse and inclusive workplace and work with the wider group to raise awareness of and support on matters of race, ethnicity, and cultural heritage, and to provide guidance to the firm’s diversity and inclusion steering group on race equality issues. I strongly believe that everyone should have equal opportunity and receive the support they need to succeed and reach their full potential at the firm regardless of their background, colour, or religion, whilst being themselves at work.”
Sheetal aims to inspire individuals from diverse backgrounds and all hierarchical positions within the firm, using her personal experiences and expertise. Her intention was to reinforce that their aspirations can indeed be achieved collectively as a team while reflecting upon an inclusive work environment.


SHEETAL SANGHVI
RISING STAR
KVNG FADEZ KAYCIE FRANCIS

The ladder we climb
KAYCIE’S STORY:
Kaycie is a celebrated local barber, known for serving high-profile clients and creating viral TikTok content with 24 million views and 88,000 followers. Despite having cerebral palsy, he excels in his eight-year career, which started at age thirteen. His charm turns every haircut into an engaging experience, both in the barbershop and online.
ROAD TO SUCCESS:
Kaycie’s journey is a powerful example of overcoming challenges, proving that physical limitations are no barrier to success. His TikToks showcase professional hairstyling while raising awareness about cerebral palsy. Beyond cutting hair, Kaycie participates in community outreach, offering free haircuts and inspiring others to chase their dreams despite obstacles. Featured in local magazines, his story embodies the balance between fame and compassion.
Kaycie’s influence extends far beyond his craft, using his platform to inspire and enact social good. His life and work demonstrate that with dedication, any obstacle can be surmounted, encouraging thousands to reach their full potential.
HISTORY:
Kaycie was born with cerebral palsy but thrived in a nurturing environment filled with support, which built his self-worth and determination. Despite the physical challenges of his condition, he pursued a career in barbering, a field that demands precision and creativity. However, Kaycie faced significant discrimination from potential employers and customers who doubted his abilities solely based on his disability. Comments questioning his capability and physical aptitude were common, causing emotional strain and threatening his confidence. Nonetheless, Kaycie chose to confront these challenges by advocating for himself and others with disabilities, educating those around him. His persistence earned him respect and recognition, highlighting the critical need for inclusivity and systemic change. Kaycie’s journey exemplifies resilience and underscores the ongoing struggle against ableism in society.
Kaycie Leverages from his disability as a source of inspiration rather than limitation, “Brums Baitest Barber” has carved a remarkable path in the barber industry. They have become a beacon of determination and resilience, proving that physical constraints do not define one’s potential. Through perseverance and passion, they have honed their skills and turned their narrative into a motivational force. Their journey exemplifies that obstacles can be stepping stones to success, offering hope and motivation to those facing similar challenges. Their success highlights the power of dedication and the importance of an inclusive community. Beyond their professional excellence, they emphasize representation and visibility, contributing to a more diverse and accepting society. Overall, “Brums Baitest Barber” illustrates how personal adversity can become a source of empowerment, making a lasting impact within and beyond their industry.

OUTSTANDING BUSINESS OF THE YEAR

Little Bird
While pregnant, Sasha, was mindful of what she applied to her own skin and dedicated to finding safe baby products for her newborn. She became passionate about sourcing high-quality, natural brands free from harmful ingredients after using the ingredient rating app ‘Think Dirty.’ The app revealed that many conventional baby care items contained dangerous components, highlighting the need to choose clean alternatives.
THEIR INTENTIONS:
Sasha and Krept founded Nala’s Baby with a deep love for their daughter, wanting to provide natural skincare products that are safe for sensitive skin. They were disappointed by the harsh chemicals in existing baby products and set out to create a range highlighting transparency and quality. Their mission is centred around delivering trusted, soothing options without toxins while nurturing nature’s best. Through dedication, Nala’s Baby has become representative of purity and integrity within the market as Sasha and Krept prioritise non-toxic ingredients sourced ethically; they demonstrate heartfelt commitment towards not only their own child but families everywhere who value similar principles.
THE SUCCESSES:
Ever since its introduction, the product has swiftly gained popularity in the market due to its strong consumer appeal and effective marketing strategy. It is now available at major retailers such as Boots, thanks to a strategic placement that has significantly increased visibility and accessibility for customers. The most remarkable feat came just six months after launch when sales exceeded £1 million, an impressive milestone that underscores both quality and trust from consumers while setting up future penetration into untapped markets.
Ultimately this successful track record reveals innovation’s potential not only in meeting demands but also driving commercial profitability for businesses willing to take risks on new products with fresh ideas making them appealing solutions for today’s ever-changing world of business strategies!



SOCIAL CAMPAIGNER OF THE YEAR
“Mother Pukka,”

Anna Whitehouse, known as “Mother Pukka,” is a British journalist, author, and social campaigner, renowned for her advocacy on flexible working, mental health, and gender equality. Starting her career in journalism with outlets like Grazia and Time Out, she later gained widespread recognition through her blog and social media, where she discusses the challenges of parenting and work-life balance.
Her most significant campaign, “Flex Appeal,” launched in 2015, promotes flexible working as a standard practice. She argues that flexible work benefits both employees and employers by enhancing productivity and mental well-being. This campaign has gained substantial support, influencing public policy and workplace norms.
She is also a vocal advocate for mental health, particularly in parenting pressures. Anna openly shares her struggles to break the stigma surrounding mental health issues.
Besides her campaigning, Anna is an author and prominent public speaker, regularly appearing in media to discuss parenting, work-life balance, and gender equality. Her relatable and passionate advocacy continues to inspire and empower others to seek a better balance between work and personal life.









ANNA WHITEHOUSE
MARKETING MOGUL
Enhance your Online Visibility
BY BRITISH DIGBY
It’s no secret that we operate in a digital world. Most people rely on the Internet for everything. What does that mean for you? If you’re a professional or entrepreneur, your digital footprint is everything and it needs to be on point. The absence of an online presence or a weak one is a missed opportunity. It can lead to a loss of potential customers and revenue. Are you looking for ways to create or improve your online visibility? Check out some of these tactics.
1. WHAT’S THE PLAN: There’s a saying that “if you fail to plan, you’re planning to fail.” Create a strategy that will help you identify the following key components.
A. OBJECTIVES
B. TARGET AUDIENCE
C. PLATFORMS
D. TRACKING
If you already have a plan in place … great, then you’re already ahead in the game. But make sure you revisit it often and adjust as needed, in order to stay in tune with constant changes of the digital landscape.
2. KNOW YOUR AUDIENCE: Make sure you know who you’re trying to reach and who is most likely to benefit from your services or product. This may include conducting research to learn more about them such as demographics, their behaviours and what drives them. Knowing your target audience allows you to provide messaging, content and services that are tailored for them. I like to call it “what’s in it for me.” Never lose sight of who you are here to service.


3. GET A WEBSITE: Some people believe that websites are no longer needed if you have social media. The truth is you really need both to be successful. They work together. A website can help establish your creditability and present you as professional. When a potential client or consumer is searching for a product or service, a website is more likely to come up first vs. social media. It can also serve as the hub for driving people to your social media platforms. If you haven’t already, secure a domain name for yourself or business. Also, make sure your website is mobile friendly, as research shows that 76% of adults have purchased a product via their mobile phone.
4. BE STRATEGIC WITH YOUR SOCIAL MEDIA PLATFORMS: Social media gives you an opportunity to show up in a real way, create awareness and engage with your target. There are various channels available, and it can get hard to keep up. As you keep your audience in mind, that’ll help you be strategic as you select, and you grow your social media presence. And just because you love Tik Tok, make sure you can reach your target there as well. Research may show you’re more apt to connect with your target on Facebook vs. Tik Tok.

BONUS: In additional efforts to boost your online presence, I also encourage partnerships with brands or subject matter experts who may have a more robust reach in your industry. An example of this partnership could be a guest host on a podcast or guest blogger. These are tactics that will enable you to tap into their audience, while increasing your awareness.
BRITISH DIGBY , located in Chicago, Illinois, has 10+ years of experience of working with a diverse portfolio of brands by building awareness via national marketing campaigns and special events. Throughout her career, she’s partnered with leading US brands, non-for-profits, and military branches. Career highlights include leading recruitment initiatives for the United States Navy and creating opportunities for them to engage with Gen Z and diverse students via events at HBCUs. British is relaunching a magazine designed to empower incarcerated men and women. British has a Master’s in Integrated Marketing Communications from Roosevelt University and a Bachelor’s Degree in Journalism from Columbia College Chicago.

5. CREATE AND PUSH OUT YOUR CONTENT: Develop content that is relevant to your audience. Again, “what’s in it for me?” Here’s your opportunity to show what you know and position yourself as a thought leader in your space. The beauty of content is that is can be repurposed into a blog post, podcast, social media post or infographic. This can allow you to maximize your efforts, while still staying fresh and relevant.



RICHARD ARMSTRONG
For Richard Armstrong, becoming a police officer was more than a childhood dream—it was a calling inspired by a family legacy of service. With his grandfather, uncle, and great-uncle all serving in law enforcement, Richard’s path seemed destined. At just 12 years old, he created a school project detailing his aspiration to join their ranks, showcasing an early commitment to his future career.
However, Richard’s journey in law enforcement proved more complex than he imagined. Raised with the belief that police officers were heroes, Richard soon discovered the job’s reality was a mix of highs and lows. This realisation prompted him to write a memoir that explores both the admirable and flawed aspects of policing. Through his book, Richard seeks to humanise officers, showing that behind the badge are people grappling with their own challenges and shortcomings.
His experiences as an officer were marked by significant trials, such as dealing with a tragic accident caused by a reckless cyclist and confronting his own frustration during a call involving children racing on scooters. These events fueled his desire to share his story, highlighting the humanity and fallibility of those in law enforcement.
Richard’s book targets a broad audience, from those considering a career in policing to those with strong opinions about the police. By offering a candid portrayal of his experiences, Richard hopes to bridge the gap between the public’s perception and the reality of life as an officer. Ultimately, his story serves as a reminder that police officers, like all of us, are human—capable of both great acts and occasional missteps.
IN THE LIFE OF… SKY’S THE LIMIT
Sharon A. Brown, a Birmingham native with roots in Jamaica, has lived a life full of unexpected turns. After completing A levels in English and maths, Sharon switched paths, diving into catering through the YTS scheme. For over 20 years, she worked in an unfulfilling office job until, at 55, she took voluntary redundancy and embarked on a new chapter. In January, she launched The Allturnative Maid, a cleaning business offering commercial cleaning, deep cleans for homes, and biohazard services.
But it was in 2019 that Sharon faced her greatest challenge: a diagnosis of triple-negative breast cancer. Despite leading a healthy lifestyle since her teens, the news was shocking. However, after three days of spiritual reflection, Sharon felt a profound sense of peace, convinced that the illness wouldn’t be fatal. This inner strength led her to write The Allturnative, a book that took nearly five years to complete.
Fueled by her diagnosis, Sharon also pursued a three-year course to become a nutritional practitioner, leaning into her passion for health and wellness. Now, five years later, she feels fantastic, crediting her recovery to proactive health management and a tailored diet.
Looking ahead, Sharon envisions expanding her business and delving into real estate, with plans to acquire property by next year.
For Sharon, the sky truly is the limit.
SHARON A. BROWN’S JOURNEY FROM DIAGNOSIS TO TRIUMPH
SIMON & SHIRLEY ARE LARGER THAN LIFE AARON’S LEGACY
COMEDY

SHIRLEY MCLEAN AND SIMON WEAKLEY , partners in life and writing, aim to combine comedy with their literary endeavours, believing the modern world lacks humour. They assert that those in power dislike being mocked and often suppress debate, leading to a dearth of comedy. The pair reminisce fondly about a time when humour was different and more prevalent.
SHIRLEY, BORN IN MANCHESTER TO JAMAICAN PARENTS IN 1960 , brings a positive outlook and strong imagination to their work, despite having no formal background in writing. Her life experiences, including trips to Benidorm, inspire some characters and settings in their book.

WRITERS A Verse from the Eulogy
SIMON, BORN NEAR LEICESTER IN 1964, was sponsored by the Rover Group to study business and marketing, a period during which he developed a love for Tom Sharpe’s comedy books. His interests in current affairs and business economics contribute to the book’s narratives.
“PIFFLE,” is a humorous take on contemporary issues such as greed, power, incompetence, stupidity, and revenge. The authors acknowledge that those of a modern “woke” persuasion might be offended, but that is precisely the book’s intention. They hope readers will find joy in its humour. Drawing inspiration from the anarchy of Carry-On films, “PIFFLE” features larger-than-life characters encountering unforeseen situations, resulting in intense comedic moments.
Ultimately, Shirley and Simon aspire to bring laughter through their book and provide a comedic reflection on modern society, aiming to entertain and provoke thought in equal measure.
In the 1990s, Aaron Senior, diagnosed with Non-Hodgkin Lymphoma, became a beloved star on the BBC Children’s Hospital Series. His vibrant personality and quest for knowledge captivated viewers. After his passing on July 13th, 1998, tributes and donations exceeding £1,000 poured in, supporting Birmingham Children’s Hospital, cancer research, and Edward’s House. Aaron’s father, Denny, channelled his grief into a book of over 600 verses titled “Our Little Man Aaron,” documenting the family’s emotional journey from diagnosis to Aaron’s passing.


The book aims to inspire and support other parents facing adversity. Denny recounts Aaron’s thirst for knowledge and caring nature, emphasising his last poignant message: “enjoy, enjoy.” Proceeds from the book support Birmingham Children’s Hospital and Friends of Brandon Hill, aiding children in the Caribbean. Aaron’s legacy of compassion lives on through these charitable efforts.
In his short life, he was our little man, not a little boy He was writing to the end. His last word was “enjoy.”
That tells its own story. His spirit will live on and on.
Hold the treasured memories. He hasn’t really gone.
“We believe Aaron would be chuffed to know he hasn’t died in vain, and his legacy is helping children near and far, as the world was his passion”.
“Using adversity positively, for me it is a means of coming to terms with such an enormous loss.” Denny Senior.
(Aaron’s parents, Norma, and Denny, promoting the book at the 2024 FOB Charity Gala – Photo against this Aaron’s dad, Denny, reading a story line at the book launch.


PERCY’S ADVENTURES
BY RUSTY NAIL
Debut author Rusty Nail, a Birmingham native with a life rich in experiences, invites you on a delightful journey in Percy’s Adventures. At 68, Rusty reflects on his varied career— from teaching in secondary schools to serving 12 years in the Royal Air Force, running his own furniture business, and working in pubs, nightclubs, and bingo halls. In retirement, he found joy as a Maths Tutor and now volunteers at a National Trust property, where he encountered Percy the peacock.
What began as a playful challenge at work evolved into this heartwarming book. Percy’s Adventures is a charming story crafted for both children and adults with learning differences. Through Percy’s journey, readers will explore themes of safety, friendship, and celebration.

Rusty’s engaging narrative is brought to life with beautiful illustrations by Abigail Brodie. He hopes you’ll enjoy reading Percy’s Adventures as much as he enjoyed writing it.





ONE TO WATCH
From the Football Field to Inspiring Young Minds
LATHAN FORRESTER’S JOURNEY IS ONE OF TALENT, ADVERSITY, AND REDEMPTION. Raised in Moss Side, he discovered football later than most but quickly rose through the ranks, playing alongside future Premier League stars and working with legends like Glenn Hoddle and Tony Pulis. Despite his promise on the pitch, Lathan was living a double life. The allure of the streets proved too strong, leading him into gang life andeventually prison.

However, Lathan refused to let his past define him. While incarcerated, he earned a diploma in sports, fitness, and management, determined to turn his life around. Upon release, Lathan committed to helping others avoid the mistakes he made, diving into youth work and mentoring. He has worked with organisations like The Jamie Carragher Academy and Manchester City in the Community, earning youth work qualifications and becoming a UEFA C qualified coach.
Now, Lathan, 35, has channelled his experiences into the FC TYRO children’s book series. Drawing from his own story, he aims to inspire, educate, and bring joy to young readers and their families. Through his books, Lathan hopes to teach important life lessons and provide a positive influence for the next generation.
TELL ME SOMETHING I DON’T KNOW
Allyson Williams MBE Celebrates Resilience and
Triumphs in New Autobiography, Tell Me Something I Don’t Know
Allyson Williams MBE, a trailblazing midwife, educator, and celebrated cultural icon, is proud to announce the release of her powerful autobiography, Tell Me Something I Don’t Know. This compelling memoir chronicles Allyson’s extraordinary journey from a joyful childhood in Trinidad to her impactful career in London, where she faced and overcame the challenges of racism and adversity with unwavering resilience.
Tell Me Something I Don’t Know offers readers an intimate glimpse into Allyson’s life, beginning with her early years in Trinidad, where family and community shaped her strong values and determination. Responding to the British government’s call for assistance in rebuilding post-war Britain, Allyson embarked on a life-changing journey to London in 1969, where she pursued a career in nursing and midwifery. However, her transition to this new life was met with unexpected hostility and overt racism, challenges that Allyson confronted with courage, using the phrase “tell me something I don’t know” as her personal mantra to endure and thrive.











In her autobiography, Allyson vividly recounts her decision to leave behind her aspirations in New York, a choice that deeply affected her relationship with her mother but led her to London. It was there that she encountered Vernon Williams, the man who would become her husband and partner in life. Together, they became prominent figures in the vibrant Notting Hill Carnival community, with their costume band Genesis earning acclaim and contributing to the cultural richness of the UK.























Throughout her career, Allyson excelled in both clinical and managerial roles, becoming a respected advocate for women and a prolific writer and lecturer. Her dedication to midwifery and her community earned her the prestigious MBE from Queen Elizabeth II in 2002, recognising her outstanding contributions to the development of midwifery services for women in London.
Since the release of her book, Allyson, now 77 years old, has risen to new heights of recognition, gracing the pages of magazines
and the airwaves of radio stations. In 2024, she was honoured with the Lifetime Achievement Award from the University of Westminster, where she once studied, solidifying her legacy as a trailblazer and inspiration.
Reflecting on her recent accolade, Allyson expressed her immense gratitude, saying, “I am just fit to burst! I am delighted, honoured, and humbled to tell you that I am the winner of the Lifetime Achievement Award from the University of Westminster, from a field of 250 applicants and 3,500 votes received from all over the world! I don’t know how this happened, but I accept the honour graciously. I am so grateful and chuffed to bits!”
Join Lathan on this exciting new journey with FC TYRO —a series that promises to uplift and inspire young minds.
Tell Me Something I Don’t Know is not just a memoir; it is a celebration of a life lived with purpose, resilience, and a deep commitment to community. Allyson’s story serves as an inspiration to all who face adversity, reminding them that triumph is possible with determination, love, and an unyielding spirit.
The autobiography is available now in bookstores and online retailers worldwide.
MEET LATHAN FORRESTER

A BEACON OF INSPIRATION
Natalie Queiroz MBE is a beacon of resilience, determination, and inspiration. As the Founder and Director of Inspire 2 Quit Blades CIC and the driving force behind her motivational speaking venture, Natalie Q Inspire Ltd., she has dedicated her life to transforming the lives of young people. A professional speaker, coach, mentor, and workshop leader, Natalie is also a specialist in gang and youth violence intervention. Her influence extends far beyond local communities; as an international author, her book “Still Standing” echoes her message of hope and survival.
Natalie’s life took a tragic turn in 2016 when, at eight months pregnant, she was brutally attacked in broad daylight by a man she trusted—her partner. Left with 24 life-threatening stab wounds, Natalie and her unborn daughter miraculously survived. This horrifying experience, which shattered her seemingly perfect life, became the catalyst for a profound transformation. Rather than succumb to despair, Natalie harnessed her pain, channeling it into a powerful mission to prevent others from suffering similar fates.
Since then, Natalie has reached hundreds of thousands of young people, sharing her story to illuminate the harsh realities of knife crime. Her work spans schools, prisons, and youth offending institutes, where she empowers individuals to overcome trauma and embrace their full potential. In 2022, her tireless efforts were honored with an MBE for “Services To Young People and the Prevention of Knife Crime.”
Natalie’s impact extends beyond her professional endeavors. As an ambassador for a Domestic Abuse Survivors forum and an avid fundraiser, she has raised significant funds for charities like the Midlands Air Ambulance Charity and Acorns Children’s Hospice. Natalie’s journey from victim to victor exemplifies the power of resilience, making her a true inspiration.

IRVINE LEWIS’ INSPIRING JOURNEY
Discover the powerful and uplifting story of Irvine Lewis, who defied death and returned to share his extraordinary journey. In his Amazon No.1 Best Seller, Irvine takes you on a spiritual adventure unlike any other, detailing his near-death experience and the miraculous forces that saved him.
“I wanted to tell my story the way I’d want to read someone else’s—like a novel, vivid and real,” Irvine shares. “I wrote it not just for others, but for myself, to remember the surreal experience and make sense of it.”
Explore what it feels like to come back from the brink, the challenges faced, and the lessons learned. Irvine’s tale will leave you questioning reality and marvelling at the resilience of the human spirit.
Hello To Self Irvine Meet CalJah by Irvine ‘CalJah’ Lewis. Available now on Amazon and Waterstones. Dive into a story of faith, survival, and hope.

SURVIVING THE UNIMAGINABLE THE BOOK OF JOB
WRITING AS A FORM OF THERAPY

James grew up in Hackney, London, in a single-parent household with his mother and three older siblings. Inspired by his mother’s strength and perseverance, James developed a deep bond with her. Although he grew up in Hackney, he now resides in the quieter suburban area of Wanstead.
Professionally, James worked in film as a screenwriter, collaborating with the BBC, independent production companies, and even working in the USA.
THE FALL: James’s life took a sharp downturn after the unexpected death of his mother and a painful divorce. These events left him feeling isolated and led to a long struggle with clinical depression. To manage his mental health, he relied on antidepressants and extensive counselling.
THE REDEMPTION : During this dark period, James turned to writing poetry and novels as a therapeutic outlet. Through literature, he expressed the complex emotions he was experiencing. His book My Name Isn’t Joe emerged from this process, taking ten years to complete. James wanted to explore the emotional struggles men face, particularly loneliness. The book’s release and a subsequent YouTube video allowed others with similar experiences to connect with him. Now, James has remarried and is living his “happily ever after.”
NATALIE QUEIROZ MBE
GINA’S BOUTIQUE
Fashion Show
Celebrating Real Women
BY MARCIA M SPENCE
Gina’s Boutique, established in 2017, is a bespoke, independent retailer known for offering quality clothing with a personal touch. In the heart of Fazeley, Tamworth, the boutique’s ethos, “Real Clothes for Real Women,” reflects its dedication to helping every customer feel fabulous and confident.
At the heart of Gina’s Boutique is Gina herself, the face of the business. She is present in the store every day, providing styling advice and a personalised shopping experience. Gina’s passion for fashion and customer satisfaction drives the boutique’s ongoing success.
Supporting Gina in the background is Chloe, who joined the team in 2020 as the Director of Administration & Marketing. Chloe ensures the smooth operation of the business, handling customer inquiries and overseeing marketing efforts. Her contributions are vital to the efficiency and productivity of Gina’s Boutique.
Since the opening of its flagship store on Atherstone Street, Fazeley, Gina’s Boutique has steadily grown, expanding its presence online at ginasboutique. co.uk, where customers can explore the latest collections and more.







In 2020, the boutique expanded further by launching its own brand of self-tan, Gina’s Tan. This product line, born from Gina’s 15 years of spray tanning experience, reflects the boutique’s commitment to quality and customer satisfaction.
Gina’s Boutique prides itself on delivering outstanding customer service, ensuring that every woman who visits leaves feeling empowered and confident. The “Gina’s Experience” is ingrained in every aspect of the business, fostering a loyal customer base.
The Ingenious owner Gina Barton, embraces the essence of cultural diversity with her fashion show which is a joyous and uplifting occasion for her customers from far and wide, creating a community of Gina’s Angels, the huge group of devoted customers who return because of the positive and empowering ethos of Gina’s Boutique, which exudes from all of her team. The fashion show builds confidence in her models, all of whom have never graced a runway before.
I was invited to model at the 2024 Gina’s Boutique Fashion Show, and I certainly gained immense confidence in my ability to dress well for my shape, wear outfits I would bever have chosen for myself, and to dance in front of an audience. I met women of all shapes, ages, and sizes and built new friendships.
Gina’s Boutique serves its community both in store and online, upholding the values that have made it a beloved destination for women seeking real clothes for women of any shape and size.

“Esther Bennett Hatton was a cherished friend and a radiant presence in my life. She supported me immensely when I started my business 8 years ago, always brightening the room with her positivity and unique fashion sense. Esther had a knack for turning any outfit into a statement and attended my first fashion show, where this lovely photo was taken. Her vibrant personality made everyone who met her fall in love with her. Though she was taken from us too soon, we honoured Esther at this year’s fashion show, a testament to her significant role in our lives. We miss her dearly and will always hold her memory close.” - GINA BARTON – GINA’S BOUTIQUE



























