GINA’S BOUTIQUE Fashion Show Celebrating Real Women

BY MARCIA M SPENCE

Gina’s Boutique, established in 2017, is a bespoke, independent retailer known for offering quality clothing with a personal touch. In the heart of Fazeley, Tamworth, the boutique’s ethos, “Real Clothes for Real Women,” reflects its dedication to helping every customer feel fabulous and confident.

At the heart of Gina’s Boutique is Gina herself, the face of the business. She is present in the store every day, providing styling advice and a personalised shopping experience. Gina’s passion for fashion and customer satisfaction drives the boutique’s ongoing success.

Supporting Gina in the background is Chloe, who joined the team in 2020 as the Director of Administration & Marketing. Chloe ensures the smooth operation of the business, handling customer inquiries and overseeing marketing efforts. Her contributions are vital to the efficiency and productivity of Gina’s Boutique.

Since the opening of its flagship store on Atherstone Street, Fazeley, Gina’s Boutique has steadily grown, expanding its presence online at ginasboutique. co.uk, where customers can explore the latest collections and more.

In 2020, the boutique expanded further by launching its own brand of self-tan, Gina’s Tan. This product line, born from Gina’s 15 years of spray tanning experience, reflects the boutique’s commitment to quality and customer satisfaction.

Gina’s Boutique prides itself on delivering outstanding customer service, ensuring that every woman who visits leaves feeling empowered and confident. The “Gina’s Experience” is ingrained in every aspect of the business, fostering a loyal customer base.

The Ingenious owner Gina Barton, embraces the essence of cultural diversity with her fashion show which is a joyous and uplifting occasion for her customers from far and wide, creating a community of Gina’s Angels, the huge group of devoted customers who return because of the positive and empowering ethos of Gina’s Boutique, which exudes from all of her team. The fashion show builds confidence in her models, all of whom have never graced a runway before.

I was invited to model at the 2024 Gina’s Boutique Fashion Show, and I certainly gained immense confidence in my ability to dress well for my shape, wear outfits I would bever have chosen for myself, and to dance in front of an audience. I met women of all shapes, ages, and sizes and built new friendships.

Gina’s Boutique serves its community both in store and online, upholding the values that have made it a beloved destination for women seeking real clothes for women of any shape and size.

“Esther Bennett Hatton was a cherished friend and a radiant presence in my life. She supported me immensely when I started my business 8 years ago, always brightening the room with her positivity and unique fashion sense. Esther had a knack for turning any outfit into a statement and attended my first fashion show, where this lovely photo was taken. Her vibrant personality made everyone who met her fall in love with her. Though she was taken from us too soon, we honoured Esther at this year’s fashion show, a testament to her significant role in our lives. We miss her dearly and will always hold her memory close.” - GINA BARTON – GINA’S BOUTIQUE