DAIRY NEWS
MILK PRODUCER TO BE RELAUNCHED IN 2022 Long-running magazine to undergo strategic and design revamp beginning with April issue
E
very year, millions of Canadians make New Year’s resolutions, hoping to spark positive, lasting change. One recurring theme that tends to be on most people’s list is a change in the way they look and feel. This might include a more active approach to health and fitness or a focus on personal and professional development. Here at Milk Producer, we’re no different. We’ve recently undertaken a strategic revamp and are excited to reveal an updated and refreshed look, with editorial content that reflects industry issues that matter to producers and our stakeholders. Visually, you’ll notice more people in our pages. Ontario producers will feature more prominently on our covers and throughout the magazine. There will also be more focused subject matter and vibrant colours on every page. Other content changes you’ll notice will be shorter, concise articles with visually clear takeaways. Though our content will continue to provide thought-provoking perspectives on news or policy, it will also build support for matters important to our readers. As much as possible, stories will provide a call to action or other visual element to convey key messages. The magazine will also feature thematic content and issue planning to provide readers with deeper coverage on current industry issues and areas of focus, such as sustainability and animal health and welfare. Editorial themes will help us further guide our content. By focusing on key topics or themes, we will endeavour to build engagement and tie together all editorial in a more cohesive manner. Another key change will be the frequency of the magazine. Along with an updated tagline, which will now be “The voice of the Ontario producer,” the magazine will be published with the following schedule, starting with the April issue: • Early spring and late spring • Early summer and late summer • Early fall and late fall • Early winter and late winter Theresa Rogers, Dairy Farmers of Ontario’s (DFO) new editor, will take over the magazine starting with the launch issue from interim editor, Sharon Laidlaw, who will continue to serve as DFO’s corporate communications manager. “We are very pleased to have Theresa join us at DFO to lead this change,” says Heather MacGregor, DFO’s director of communications. “Theresa has a bachelor of journalism and has spent more than 20 years in communications and magazine editing roles. We know her past experience and education will serve her well with DFO as she takes on the editor role and continues to strengthen the legacy and readership of Milk Producer.” “What will never change is the magazine’s unwavering focus on continuing to be a key point of contact for the producer community and other DFO stakeholders as we continue on the path of a best-in-class publication,” Rogers says, adding the magazine’s almost 97-year history is to be commended and readers will continue to able to count on it for many more years. THERESA ROGERS (right) is Dairy Farmers of Ontario’s new editor. She will be leading the magazine’s relaunch in April 2022.
6
LATE WINTER 2022 | MILKPRODUCER
W W W.MILKPRODUCER.CA