Nord-Ride Motorsports Success Derived from Diligence
BY KIM KISNER CONTRIBUTING WRITER
M
ike Nord Sr. took his passion for engines and motorcycles that began at age 11 to create – with his family – a successful, customer-centric, full service, 10,000 square foot Dealership that is Nord-Ride MotorSports Inc. His career - driven by his fervor for motorsports and the simple satisfaction in helping others - has seen its challenges. But having recently celebrated their 20th anniversary, Nord-Ride has been a clear success. Mike says this success is “derived from diligence… a diligence to keep the doors open even through trying times, a diligence and attentiveness toward all customers every single
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day, and a diligence to listen, truly hear, and then act on all customer needs and wants.” Mike discovered his mechanical inclination in his parents garage, taking small engines apart to gain an understanding of them – sometimes to his parents dismay. He went on to attend a Skill Center in the Flint area and then landed a job at a local Honda dealer as an apprentice technician. Once he learned his way, he decided to make a go of it on his own, starting a small one-garage, 1800 square foot repair shop called Flint Motorcycle Sales & Service. His first venture into sales was in 1991 when he brought in Ski Doo Snowmobiles.
JANUARY • 2022 • MICHIGAN SNOWMOBILER + ORV
