Beauty The Art Of
Issue 8 2015
How Significant Is It?
The people element of your company brand
Boost Your Business Tips on how social media can boost your business
bow to the brow Kerie Hoy - UK Master Trainer for Billion Dollar Brows answers a few questions
Say hello to just two members of our exquisite GIGA and XJ collections
XJ9 GIGA X3c
The GIGA collection of bean-to-cup coffee machines are top of the range machines with two or three thermoblocks, dual ceramic grinders, delivering superb coffee effortlessly and in seconds through Swiss precision engineering make the GIGA collection, ideal for use in hotel restaurants and bars. Juraâ€™s Impressa XJ collection is the perfect marriage of form and function. The high end coffee experience is as much about ambience and mood, with an immaculate, stylish design, this commercial coffee machine is as much a triumph of interior design as it is a dispenser of top quality specialist coffees.
For more details on the GIGA and XJ collections and our range of professional machines contact: JURA Products Ltd, Vivary Mill, Vivary Way, Colne, Lancashire, BB8 9NW. t: 01282 868266 f: 01282 863411 e: firstname.lastname@example.org w: juraproducts.uk
Editors Letter WELCOME to my first edition as Editor of The Art Of Beauty & Well-being. It is an honour to take charge of the magazine at a time when the industry is at its most vibrant.. And I am determined to bring you the very latest in exciting new trends, fascinating stories and exclusive interviews.
Industry News - 6 - 9 Editors Choice - 10 - 27 Cosmetics - 28 - 41 Hair Care - 42 - 58 Furniture & Design - 59 - 61 Skin Care - 62 - 75 Tanning Products & Equipment - 76 - 83 Nutrition - 84 Treatments - 85 - 89 Published by MH Media Global Ltd Editor Laurie Stone email@example.com Editorial Assistant Suki Henderson firstname.lastname@example.org Publishing Director Martin Holmes email@example.com
Sales Director Elizabeth Wright firstname.lastname@example.org T: 01227 392585 Studio Director Josh Holmes email@example.com T: 01843 830249 www.theartofbeautyandwellbeing.co.uk
I would also like to hear from YOU, the reader, with your much-valued feedback on what I like to think is OUR publication. Whether it is commenting on an article in this edition or letting me know about your business or sector....I want to hear from you. My first issue of The Art Of Beauty & Well-being features some great topics - I hope you enjoy it! Laurie Stone Editor The Art Of Beauty & Well-being firstname.lastname@example.org
Beauty The Art Of
& well-being T: 01843 830249
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Latest Beauty & Well-being News PRE-DIABETES PANDEMIC COULD KILL MILLIONS
ILLIONS of men, women and children risk early death from pre-diabetes - a condition that is overlooked by health officials - because of junk food and bad diet, a world-leading holistic expert has warned. Dr Carlos Roman fears a global pandemic in pre-diabetes “the silent killer in our midst." “A generation of tremendous morbidity in young adults is coming and for the first time this generation lifespan will be significantly less than their forefathers,” he says. Pre- diabetes is a condition that is caused by belly fat that causes fatty liver that in turn causes the body to produce excess insulin. This is a perilous path to diabetes and heart disease. The excess insulin produces high blood pressure and begins to destroy all the arteries and nerves in the body. However, Dr. Roman claims this can all be cured and changed by eating healthy. He believes: "The saddest and most frustrating thing is that the people who have this condition don't even know it.” Dr. Roman explains: “We are what we eat and if you eat junk food and drink fizzy sodas saturated with sugar your body will become a big lump of junk. This is what awaits this new generation of young adults who think that their favourite veggies are french fries!” says Dr Roman, who runs a holistic clinic in Costa Rica.
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“In the UK more than a third of adolescents are obese and it is becoming worse. This is a national emergency but nobody seems to care. People are generally unable to handle a lot of refined carbohydrates. When we eat a lot of dessert, bread, pasta, rice and other highly processed starches and sugar our ability to utilise insulin becomes impaired - we become insulin-resistant and glucose intolerant.” “We put out excessive amounts of insulin, which in turn creates diabetes, hypertension and atherosclerosis, the garden variety form of heart disease." Historically diabetes and heart disease have been linked to the consumption of refined carbohydrates in a typical westernised diet. Anyone who is genetically prone to diabetes and coronary heart disease and who also eats a high carbohydrates diet is almost certain to make that genetic tendency become manifest. Dr. Roman says: “In the early 20th century, a time before heart disease had become a leading cause of death, people consumed more carbohydrates than now - but only a relatively small part of them could be classified as refined. Back then, grains were not milled into nutritional nothingness. Even though people ate a lot of sugar then, it was often in the form of unrefined molasses, a rich source of iron and B vitamins."
Most important their diets were not rich in processed foods and there was nowhere near the pesticides our bodies face today. Grandmothers even placed bicarb on the veggies which unbeknown to the young lads eating that their body was being alkalized, leading to better health. Heart disease and diabetes are inextricably linked and that link is a diet high in carbohydrates - the greatest unacknowledged cause of death in world history. Dr Roman, who runs his own holistic clinic in Costa Rica, adds: “Unless we start educating young people about the deleterious effects of this wicked disease most health systems in western medicine will be broken.” “In the UK an estimated 22 million people are pre-diabetic and don’t even know it.” “It is appalling and frightening to see so many young people that are already ill and have no idea. I call them the lost generation because within ten years all of the odious symptoms and disease will begin to manifest itself and they will then be on the merry-goround of disease care in the NHS for the rest of their adult lives.” *Dr. Roman is currently on a tour of the UK promoting his Epochas Body Sculpting Cream and Serum. See pages 62-65
CAN GWYNNIE GIVE YOU THE PERFECT BLOWDRY?
OLLYWOOD superstar Gwyneth Paltrow has made no secret of the fact she can't style her own hair so it made perfect sense when she invested in a chain of US blow-dry bars last year. Now the first branch has just opened in London's Covent Garden offering a range of seven hairstyles inspired by the actress who is also the creative director - all from just £28 a time. The salon is run by franchise partner Irina Squire and promises to bring Gwyneth's signature looks to busy British women. The chain also has to satisfy her eco-credentials, so the salon does not use styling products that contact any chemical preservatives called parabens - or sulphates. Irina explains: "Blo is the brand London has been craving! The blow dry category is booming faster than ever and by bringing Blo right into the heart of London, we will be able to treat British beauties with A-list status blo outs. I could not be more excited." The salon offers luscious locks seven days a week. Blo maintains top session stylists to deliver flawless hair in-bar or onsite. Walk-ins are accepted and online reservations are available for those pressed for time at www. blomedry.com
HARRY STYLES - IT'S THE BEST BAA NONE
BuLLDOG SkiNCARE FOR MEN LAuNCHES NEW FACE SCRuB New Formula Harnesses The Power of Oats and Olives
ONE Direction hearthrob Harry Styles boasts the looks that drive girls crazy.
This March, award-winning men’s skincare brand Bulldog Skincare For Men is launching a new Face Scrub that is certain to deliver an effortlessly effective exfoliating experience.
And now we know what makes him beautiful sheep placentas. The 21-year-old superstar has taken his grooming regime to the extreme, splurging out on the facials made from the unappealing ingredients at a Hollywood clinic which is a favourite with his a-list friends Simon Cowell, Victoria Beckham and Kim Kardashian. The singer blamed his busy tour schedule for a bout of bad skin, claiming fatigue and makeupclogging his pores have been ruining his face. The science behind the serum claims that stem cells in an animal's afterbirth encourage new tissue growth and regeneration. Jill Zander's Skin Rejuvenation Clinic in Esher, Surrey, was one of the very first in Britain to introduce the VIP Stem Cell Facial two years ago. In keeping with her ethos that no single treatment delivers full results, Jill has created her own five-step facial incorporating Placenta Stem Cells:
Step 1 - This must-have facial begins with a gentle glycolic face peel to help combat uneven skin tone, maximise luminosity and produce a glowing, flawless complexion. Step 2 - The peel is followed with a diamond microdermabrasion to provide intense exfoliation. This essential step greatly enhances the absorption and assimilation of the stem cells, placenta extracts, antioxidants and moisturising serums which follow. Step 3 - Relax and indulge yourself in reckless abandon as you succumb to the soothing power of touch – the ultimate massage to introduce our unique serum whilst relieving all symptoms of stress. Step 4 - To help activate the nutrients and encourage maximum absorption of all the ingredients, the gentle Mattioli ultrasound is applied to the skin. Step 5 - The final step to ‘de-age’ the skin is the application of Dermalux LED light. This encourages collagen synthesis, cell renewal, cell activity and oxygen uptake for an instantly refreshed complexion.
COMBiNAtiON SkiN FiNALLy FiNDS tHE PERFECt BALANCE: ÉMiNENCE ORGANiC SkiNCARE LAuNCHES DuAL tREAtMENtS tARGEtiNG iNDiviDuAL COMPLExiON ZONES Skincare is getting smarter. Gone are the days where one pot suits all and we are much more concerned about not only what we put on our skin but how and where we apply it. For clients with combination skin, finding products that target the oily t-zone without zapping moisture out of dry cheeks can be challenging, but not any more. The new Balance Collection from A-List favourite brand Éminence Organic Skincare (fans include Jessica Biel, Cameron Diaz and Taylor Swift), recognises that a much more tailored approach is needed – two formulas in one split pot that target the individual zones of the face, controlling oil and delivering hydration exactly where it’s needed. Using all natural, certified organic ingredients, the three products work to find the skin’s perfect balance. The result? Pore size is reduced by up to 20% and T-Zone oil production is reduced by up to 42% in just 28 days!
Éminence Rice Milk 3 in 1 Cleansing Water (125ml, RRP £30/ Trade Price excl.VAT £14.25) Encourage clients to consolidate their skin regime with this multi-tasking 3 in 1 Cleansing Water, which is a cleanser, toner and makeup remover in one. Perfect for all skin types, it’s based on rice milk, which moisturises, evens and brightens skin tone plus minimises pores, antioxidant and vitamin-rich pomelo juice, a free radical fighter with collagenboosting properties, astringent witch hazel and antibacterial jasmine tea.
Éminence Balancing Masque Duo
Launching in Tesco and Asda stores, Bulldog Original Face Scrub (125ml, RRP £4.99) boasts oat kernel, olive seed, soothing shea butter and Bulldog’s distinctive blend of 8 essential oils. Derived from the grain of the oat, the kernels in this scrub have softening, soothing and calming properties, as well as the added benefit of absorbing excess surface oil from the skin. The almost spherical olive stone granules are created by a process that involves the stone being separated from the olive, ground up and carefully sieved. These fine granules deliver gentle exfoliation to remove dead and dry skin, which helps to promote new skin cell growth. This new scrub also has excellent moisturising properties due to the inclusion of the exceptional natural ingredient shea butter. Rich in vitamins and fatty acids, shea butter is a natural fat extracted from the fruit of the Shea tree by crushing and boiling the nut. Bulldog’s new Original Face Scrub will be listed in Fauna & Flora International’s (FFI) renowned Good Scrub Guide, which was launched in September 2013 to help consumers find microbead free products. The guide features the most popular facial exfoliators available on the UK market, and is a clear, non-biased tool to help consumers choose products that do not contain plastic microbeads. Microbeads are tiny pieces of plastic commonly used in exfoliators, but they are so tiny that water treatment plants cannot filter them out effectively. This means that they end up in our seas, and once there, they can cause big problems for marine wildlife. Bulldog founder Simon Duffy said: “We are thrilled to be launching our new Original Face Scrub. Oat kernel and olive stone are both fantastic natural ingredients that deliver superb exfoliation at the same time as being gentle on the skin. We are proud that Bulldog has never used microbeads in any of our products, and I hope this new scrub encourages those other big brands who still use microbeads to explore the wealth of natural alternatives to plastic.”
(60ml, RRP £39/ Trade Price excl.VAT £18.65) If clients are looking to treat the zones of their face with targeted skincare, direct them to this innovative Masque Duo. Featuring two formulas - one to control oily areas and the other to hydrate, it works to leave skin clear and soft.
Éminence Balancing Moisturiser Duo (60ml, RRP £49/ Trade Price excl.VAT £23.44) If your client’s skin has varying needs that aren’t being met by a one-pot formula, the unique Balancing Moisturiser Duo is the perfect solution. Featuring two dedicated treatments for combination skin, it specifically targets oily and dry areas of the complexion.
the art of beauty & well-being 07
CTRESS Natalie Portman and model David Gandy are the most beautiful people alive today – that’s the verdict of a new scientific study which shines a unique spotlight on our perceptions of beauty in the modern age.
The US born film star and British male pin-up were closely followed by Scarlett Johansson, Taylor Swift, Chris Hemsworth and Bradley Cooper in the wide ranging study which also reveals the archetypal faces of male and female beauty. Mobile phone giant Samsung engaged Dr Chris Solomon, a leading world expert in facial mapping, to lead the study which was specially commissioned to celebrate the launch of the Samsung Galaxy S6, the technology firm’s most beautifully designed smartphone to date. The two-month long study involved a sample group of a hundred British adults and utilised the latest photofit and facial geo-mapping software to provide a compelling overview of our modern perceptions of ‘beauty’. A sample group of 100 people created a composite of their most beautiful face, taking into account a range of features including eyes, eyebrows, nose, mouth, hairline and face shape, which were then surveyed by a sample group of a further 100 people utilising the Samsung Galaxy S6 to swipe through these faces and rate their attractiveness. The results allowed the research team to create a series of composite pictures detailing the archetypal faces of male and female beauty, as well as a range of gender differences in our perception of beauty.
the Archetypal Faces of Beauty
Including the celebrities whose features most closely match those of the archetypal ideal of beauty: The study revealed that we find the following the most important factors when it comes to assessing male and female beauty: Female
Almond-shaped, brown eyes: 0.48* distance apart from eye centres, each is 0.23 width Arched, shaped eyebrows: 0.125 distance above eyes Slim, small nose: 0.37 length, 0.1 wide at bridge and 0.25 wide at base Full lips: mouth 0.38 wide Regular, smooth jawline: chin 0.21 length Heart-shaped face: 1 wide at eyes, 0.81 wide at mouth and 1.44 long Brunette hair Near perfect facial symmetry
Oval-shaped, blue eyes: 0.46 distance apart from eye centres Medium-thick eyebrows, straight with curved ends: 0.07 distance above eyes Slim, mid-length, straight nose: 0.38 length, 0.11 wide at bridge and 0.26 wide at base Average lips (neither full nor thin): mouth 0.35 wide Square jawline: chin 0.27 length Oval-shaped face: 1 wide at eyes, 0.88 wide at mouth and 1.33 long Brunette hair Near perfect facial symmetry
*Face width at the height of the eyes = one unit. All other measurements use this unit and are thus a ratio in proportion to it.
Selfridges launches Beauty Workshop Selfridges Birmingham has made its unique Beauty Hall even more covetable with the addition of the Beauty Workshop - a dedicated services area where shoppers can book in and leave with a bouncy blowdry, supermodel brows, a deluxe manicure and supersoft skin. With some of the biggest names in hair and beauty, including Umberto Giannini, Blink, HCLuxSpa and Clarins, the Beauty Workshop
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expands the Beauty Hall offering to provide the most comprehensive range of brands, exclusive products and beauty services anywhere in the Midlands. Customers can visit the Beauty Workshop for a speedy one-off treatment, or they can take advantage of one of Selfridges’ four bespoke Beauty Packages, available from October. For just £35 ‘The Beauty Devotee’ includes a Quick Fix Blow Dry at the Umberto Giannini Blow Dry Bar, an Express Manicure with new luxury nail bar HCLuxSpa and a mini makeover at one of the store’s beauty counters. ‘The Luxe Beauty Lover’, priced
The Most Scientifically Beautiful Celebrities
The sample group enabled the research team to build a geometric facial map incorporating every metric measured for the most beautiful male and female faces, such as width of mouth, thickness of lips, vertical and horizontal eye dimension, eye separation, nose length and width, brow length and width, chin length, face length and width and visible nostril area. These geometric maps of the most beautiful male and female faces allowed the team to scientifically rank the celebrities that most closely match our ideal perceptions of beauty: Rank 1 2 3 4 5 6 7 8 9 10
Female Celebrities Natalie Portman Scarlett Johansson Taylor Swift Kendall Jenner Keira Knightley Cheryl Fernandez-Versini Angelina Jolie Rita Ora Cara Delevingne Emilia Clarke
Male Celebrities David Gandy Chris Hemsworth Bradley Cooper David Beckham Robert Pattinson Justin Bieber Ashton Kutcher Zac Efron Harry Styles Max Irons
Interestingly models Rosie Huntington-Whitely, Kate Moss and Miranda Kerr also did not rank in the Top 10, placing at 15, 18 and 19 respectively. Kendall Jenner also placed significantly higher than older sister Kim Kardashian, with Kendall ranking at number 4 and Kim at 20. Ines Van Gennip, Marketing Director of IT & Mobile, Samsung UK and Ireland, says: “To celebrate the launch of the Samsung Galaxy S6, we commissioned a study to look at the nation’s perceptions of beauty and
at £170, includes the Clarins Back, Neck & Scalp Massage, HCLuxSpa’s deLux manicure, Umberto Gianni’s Champagne Blow Dry, an eyebrow shape, tint and flirty lashes at Blink, a makeover and a tailored consultation with Selfridges’ beauty personal shopper. Launching this Saturday (13th September), Selfridges is marking its new arrival with a special customer preview event that sees beauty blogging sensation Caroline Hirons dig deep into her make-up bag to dish the dirt on the very best tools of the trade available at the store. Taking place between 12pm - 6pm, the free event showcases the Workshop’s array of
provide a scientific design map of ‘the perfect face’. There are clearly parallels between what is considered attractive and great design – from symmetry to curves and straight lines, which are all paramount considerations and now reflected in our own product design process. It’s fascinating to see that while beauty may be in the eye of the beholder, there is in fact a scientific reason for why certain types of faces are commonly considered the most attractive.” Dr Solomon adds: “The Samsung Galaxy S6 Beauty Audit reveals some interesting results about what Brits consider to be the epitome of beauty. It’s been fascinating to see how some celebrities that are regularly noted for their attractiveness are also the most beautiful from a scientific viewpoint. It’s important to note that these are the idealised faces according to those living in the UK, so a study in Asia or Africa for example would no doubt have different results.”
Beauty according to gender:
Dr Solomon explains the differences that were seen between men and women’s perceptions of ideal beauty: “For the male face of beauty, women drew a more feminine face than men – women rate a softer jaw-line, slimmer face, fuller lips and clean-shaven look as the most attractive, compared to the more masculine appearance that is considered the most attractive by men. Interestingly for the female face of beauty, women rated a sexier appearance as the most beautiful than their male counterparts – women perceived fuller lips, a slimmer face, larger eyes and higher cheekbones as the most beautiful, more so than the male population. Overall it would seem that women prefer the clean-cut ‘boy next door’ look while men are not so focussed on an overtly sexy look as is often assumed.”
industry-leading brands with specialists on-hand throughout the day to demonstrate their wonder products and answer any burning beauty questions. Shoppers can take advantage of complimentary treats and services, including ‘Lifestyle Consultations’ from skin experts Perricone MD, prosecco and macaroons with any blowdry at the Umberto Giannini Blow Dry Bar - plus a free £20 blow dry for anyone booking future styling on the day, specially formulated ‘Complexion Cocktails’ from anti-ageing specialist Time Bomb and dry styling demonstrations from expert hair brand Show Beauty.
the art of beauty & well-being 09
THE PEOPLE ELEMENT OF YOUR COMPANY BRAND – HOW SIGNIFICANT IS IT? Asks Lesley Everett – Personal Branding expert, international speaker and author of Walking TALL SIGNIFICANT resources and financial investment are expended every year to your brand messaging and creating that all-important awareness of your company brand. There is no doubt you will have spent many hours with your team discussing your website, marketing collateral, advertising and logos.
The Corporate Brand Reality
Have you ever considered how much of that massive investment you make is weakened and diluted by people behaviour in your organisation, and the potential negative layers that get added to the company brand every day? On the other hand, people behaviour could be adding the strength and reinforcement that will position your brand to truly stand out and be remembered for all the right reasons, with the ultimate result of remarkable customer experience. People are quite simply the glue and the strength that hold the corporate brand investment together. Without this outer ring in place, you could be leaking significant financial investment every year and damaging your brand such that it can never quite recover in the same way. Yet how often do you measure the impact your people have on your brand investment? Is people behaviour part of your marketing strategy or considered a key element or risk factor for business performance measures?
or care about the customer experience or how the staff feel about their job. Is this person a reflection of the standards of the company?
Consider this – you walk into your reception area as a potential new customer. Your receptionist is chatting about the weekend with a colleague and ignores you for 30 seconds. He/she looks tired, apathetic and like they really don’t want to be there. What are you feeling and thinking sub-consciously? Apart from being irritated, you are likely to be thinking that the company doesn’t pay attention to
No matter what the brand messages are and what we expect them to be due to previous experience, the company reputation or advertising campaigns, this one experience will taint your view, and of course may lead to various negative outcomes that affect business success and reputation. With social media as widely used as it is now, negative experiences go global within seconds.
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Remember, the most valuable element of your brand today is what your customers say about your brand to their contacts. The customer experience not only rests on the product and service you provide – it is arguably mostly down to the people interaction the customer receives. This is because it’s more personal and evokes more emotion in us – either positively or negatively. We can no longer afford to ignore the impact people have on our brand – it’s time to actually take on board the need for addressing the personal brand of individuals in your organisation; to help them to want to reinforce the company messages authentically and be proud to work for your company. At Walking TALL our focus is on maximising authentic personal impact using a set of principles that the individual can easily implement – some immediately and some over a period of time. It is a proven methodology that many organisations have utilised over the last 15 years in 25 countries to date. We have found that the only way individuals can really engage with the company brand messages is to make it about them as individuals, and that is where personal branding comes in. We believe there is often a lack of clarity on firstly what the company brand values are and then secondly on how I can personally interpret and reinforce them. So what is a personal brand? Well quite simply it is what people say about you behind your back. Whether you are aware of it or not there are a number of perceptions people have about you and in their eyes, this is your brand. Others have feelings and thoughts about you that they immediately think of when your name comes into their mind or they are asked to recommend or describe you. If you don’t define your personal brand effectively, others will, and it may not be the brand you want it to be. We have developed a 7-Point Plan for developing your personal brand that also serves as a great reminder on what you should be thinking about with each and every communication. In overview, here are those points – I will be expanding on each of them in the next few editions. For now, I suggest making time to assess and consider the impact people behaviour may be having on your brand, that is either differentiating you, or that is perhaps diluting your brand messaging. The next step is managing those behaviours in alignment with your brand and standing out from the crowd in a way that gets talked about.
Lesley Everett can be contacted at Lesley@walkingtall.org or visit www.walkingtall.org
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Good Beauty Guide www.goodsalonguide.com
The Good Beauty Guide is the ONLY independent guide to standards and services within the beauty industry and is seen as a kitemark of quality by the public. There are many benefits to becoming a member, some of which are listed below: Independent recognition of your salonâ€™s standards which lets the general public know you are one of the best. Recognised salons are promoted in leading high street magazines, through www.goodsalonguide.com (which receives around 1.2 million hits per month) Free business advice as and when you need it, as well as monthly business/marketing fact sheets sent straight to your salon. Money saving offers to help you run your business more effectively including salon insurance, products, salon furniture, printing and many more.
There is so much more to Good Beauty Guide membership, to find out about becoming a member contact us on: 023 9229 5000 email@example.com www.goodsalonguide.com
NOT SURE HOW TO USE SOCIAL MEDIA TO BOOST YOUR BEAUTY OR WELL-BEING BUSINESS? Social media expert SHANI SHAKER has the inside line on all the top sites.
Social media is no longer the preserve of the younger generation or something you can choose to opt into. Embracing social media marketing is an important part of any businessesâ€™ online success. Consider the statistics: 72 per cent of all internet users are active on social media. While 89 per cent of 18 to 29 year-olds use Facebook, Twitter, Instagram and LinkedIn, 30 to 49 year-olds are not far behind at 72 per cent.
Sixty per cent of 50 to 60 year-olds use it, as do 43 per cent of those over 65. As well as creating opportunities to promote your services, there is a huge potential for industry owners to tap into this community to build a new client base and enhance sales. It's also perfect for educating the public about new treatments and marketing the beauty profession as a whole. Here's a snapshot of the key channels, who uses them and how to get started, along with some insider tips to maximise your social media presence.
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What Is It: • The first and arguably still the most popular social media platform, Facebook lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds.
What is it: • A platform where users share thoughts, news and information in 140 characters of text or less. Profiles are usually public so anyone in the world can see what you write, unless you choose to make your profile private. Users ‘follow’ each other to keep tabs on and converse with specific people. Following someone is not necessarily an admission of friendship, but it facilitates conversation.
Who Uses It: • Facebook: now mainstream, with over one billion users globally, it has the single largest concentration of consumers on any social media platform. • It has the most evenly-distributed demographics of any platform • The largest demographic is 25-34 year-olds; just under 26 per cent of all users. • 23 per cent of Facebook users login at least five times per day. • 70 per cent of marketers use Facebook to gain new customers. Great For: • All businesses; Facebook is the best platform for increasing brand exposure and customer relations. The sheer reach of your brand’s content on Facebook makes it the only social media platform that you need to be on. • It allows you to build a community around your business, to discover more about your target audience and to add a public face to your business. Get Involved: • Start by going to https://www.facebook.com/help/createaccount • Your business needs a page, not a profile. But in order to create a page, you need a profile. Each page on Facebook is attached to a personal account, so to get started with your business page, you need to sign up for a personal profile on Facebook first. • Once you have a personal profile, the process of creating a Facebook page for your business isn't complicated or time consuming. Customise your company page by making sure it includes a logo, company information and philosophy, photos, videos, details of any events and links to your website. • Join groups that are relevant to your company e.g. brides to be, fitness groups, groups for young professionals, the list is endless! Insider Tips 1. Facebook posts with a photo generate 120 per cent more engagement than simple text. 2. Posts shorter than 250 characters have 60 per cent more engagement than longer posts. 3. Thursday and Friday have 18 per cent better engagement than other days of the week. 4. Question posts have double the engagement of non-question posts.
Who Uses It: • Despite being, arguably, the second-most recognised platform out there, Twitter is fourth in usage, but those who do use it, use it more frequently than other platforms, with 46 per cent logging in on a daily basis. Current estimates suggest Twitter has more than 215 million monthly active users. • UK estimates suggest 15 million users. • 34 per cent of marketers use Twitter to successfully generate leads. • Twitter was the fastest growing network with a 44 per cent growth from 2012-2013. Great For: • Twitter’s potential to generate followers is its biggest allure, opening up a world of potential clients that business owners may not have otherwise reached. • Another benefit is that Twitter stimulates direct and immediate conversation so it’s perfect for engaging potential clients with news, events and special offers that may be of interest. • Just like Facebook, Twitter is becoming popular for professional use and can provide endless networking opportunities. Get Involved: • Start by going to https://twitter.com/signup • In order to engage in conversation, you must introduce yourself. By creating a handle (your username) you can quickly describe who you are. A handle is basically your address or calling card, and is how people will interact with you and include you in conversation • Follow other beauty professionals and businesses. • Get on to #FF (Follow Friday) lists, these recommend other Twitter users to follow you. • Recruit followers by letting people know you’ve joined Twitter. Post to other social media platforms and websites with links back to your Twitter. Insider Tips 1. Invest time watching what other beauty professionals are doing, what’s working for them, and where you may have an advantage. It’s not about duplicating their approach, it’s about getting inspiration by seeing how others are already using Twitter to make connections and engage in conversation. Pay attention to people’s profiles, what their avatar (profile picture) looks like, what their bio says and what URL they have listed in their profile. 2. Include a picture: Like Facebook, Twitter prioritises visuals, so including a picture increases engagement and retweets, bonus points if you include a Vine video. 3. Add a call to action: The easiest way to get people to click on a link? Just ask them. Even a simple call to action such as “Click Here” increases the likelihood of people clicking on a link. The most effective calls to action you can ask users to do: Download, Retweet, Follow, and Reply. 4. Post at the right time: Click-through rate for tweets on weekends tend to be higher than those posted Monday through Thursday. Also, tweet in the afternoon instead of the morning. 5. Almost half of Twitters users prefer to read, rather than send out tweets themselves: 40 per cent of users are using it as a curated news feed of updates that interest them. A significant proportion of your audience are never going to respond to you, but that doesn’t mean they aren’t absorbing your content. 6. Don’t be tempted to follow and be followed by as many people as possible, as fast as possible. If you connect with people who are potential clients, industry colleagues or others with whom you share a mutual interest, you’re more likely to develop conversations and it’s conversation that will help you form relationships. 7. The majority of users who follow a brand on Twitter do so to take advantage of offers, competitions and exclusive discounts. Keep this in mind when promoting your services and products. the art of beauty & well-being 15
What Is It: • Facebook-owned Instagram is a free photo sharing program that allows you to take a picture, apply a filter to it and share it with others with an Instagram account. • You can share your photos on Facebook, Twitter, Tumblr and Foursquare, other users can follow you and vice versa and similar to Twitter you can add hash tags to your photos.
What Is It: • YouTube: the No.1 video sharing website, with 800 million viewers per month. It's popular for video generated content, video clips and video blogging. Who Uses It: • 90 per cent of UK YouTube users are 18 or older, and 50 per cent are over 35 years-old.
Who Uses It: • Instagram is one of the largest and busiest photo sharing networks in the world with more than 200 million users who have shared more than 4 billion photos. UK, specific figures aren't yet available. • Its audience is usually young and social media savvy making it a powerful tool for any business. • 57 per cent of users access the site on a daily basis.
Great For: • Building awareness of your treatments and services through video blogs and tutorials. Get Involved: • Before setting up an account, decide if video content will benefit your business, will you film FAQs or create beauty tutorials? If yes, set up an account, which will be automatically linked with any other Google accounts you have. • Set a clear goal for your video; is your objective to generate awareness about your business? • The key to a great video is authenticity, simply grab the best camera you’ve got and press record. If you need help, ask a friend, the more you practice, the more natural you'll become. • Create an account and add your video: www.youtube.com/upload • Once your video is live on YouTube, don’t forget to include it on your website and business cards, as well as sharing it on social networks. e.g. Facebook.
Great For: • Research suggests Instagram has 50 times the engagement rate of Facebook and 20 times that of Twitter. • Format (using images and videos) encourage users to like, comment and share their own content. • Created specifically for mobile devices. Consumers now spend 39 per cent of their time on the Internet via smartphones. Get Involved • To start using Instagram download the Instagram app for Apple iOS from the App Store, your Android from Google Play Store or your Windows Phone from the Windows Phone Store. • To set up your Instagram account, pick an easily identifiable username (I recommend using the full name of your business), write a short description (preferably with relevant keywords you are using elsewhere in your digital strategy), and add a link to your company website. • Using hashtags in your profile description can help your profile get found, so use hashtags like #beauty #spatreatment in your profile description. • Spend time browsing Instagram to see what people are posting, especially your customers and competitors. See what photos they engage with, who they follow, and which photos they like and comment on. • From there, you can find people you consider might be your key demographic and start to engage with them. Like and comment on their photos. If they are interested in what you do (or what your company offers), they will be likely to engage back and follow your account. • Add a name or a description to each one of your pictures, and include relevant and appropriate hashtags. The goal should not to be to tag every single word, just the most relevant and important. • If you are attending a beauty conference or event (or hosting one) a great way to gain additional exposure for your photos and Instagram account is by either creating or using an existing hashtag for that event. • Make sure you promote the fact that you are on Instagram and your handle so people can find you. You can write a blog post about your Instagram presence, tweet the news or post to Facebook.
Insider Tips 1. Go to https://www.youtube.com/yt/about/en-GB/getting-started.html 2. You don't need an expensive camera, most smart phones have a perfectly good video camera. 3. If you’re lucky enough to have influential colleagues or friends, or happy clients / case studies, ask if they’ll help promote you oncamera. Also build relationships with local residents and business owners, get involved in the neighbourhood and cross-promote other complementary businesses; collaborating on products and events provide good video content. 4. Once you’ve made a video make sure you post it on to your Twitter and Facebook pages, also seed it to local bloggers, who are always looking for good content to post. 5. Don't be tempted to do the hard sell,YouTube videos are not commercials. Use the platform to show off your business and services, not to aggressively push sales, treat your videos like an informative story.
SHANi SHAkER BA (Hons) DipiON, MBANt, CNHC is a social media consultant. Founder of www.superradiance.co.uk, she can be contacted at firstname.lastname@example.org
Insider Tips • Instagram offers video, so create tutorials on how to get the look. If you do nail art, record 15 seconds of video and share it, or ask someone to video you showing your facilities or addressing frequently asked questions, get in front of the camera and review a new treatment or give your clients and followers the chance to post their before and after shots.
Tips for Effective Social Media Communication • • • •
Treat the statements you make online as if you’re making them face to face. Always state who you are and who you represent when posting online. If you disagree with a post, respectfully disagree while acknowledging different viewpoints, being considerate of diverse opinions. Always safeguard personal information, and remember that once information is posted online it usually stays online.
16 the art of beauty & well-being
• • •
Always remain ethical, and keep professional and public lives separate. Be aware that behaviour online affects the reputation of individuals, employers, and organisations as well as the profession as a whole. Obviously it’s not appropriate to divulge sensitive patient information or discuss clients in a way that violates their privacy. Posting trademarked or copyrighted content or intellectual property is never allowed. Give credit where credit is due by citing the source of your information and ideas. Monitor your virtual identity routinely to ensure your information is accurate and credible.
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The Good Spa Guide’s DAPHNE METLAND Daphne Metland is Chief Spa Spy at the Good Spa Guide, a member of the Association of Medical Journalists , author of Expecting –Virago and an experience ante-natal teacher. www.goodspaguide.co.uk Pregnant women and new mums need to take a break and indulge in a treatment at a Spa. We all need to look after ourselves, and that is even more important during pregnancy and when you are a new mum. Having a baby is not an illness, but it is jolly hard work! While you are busy growing a baby, or looking after one, you need to keep well and fit. Stress is damaging; it increases your blood pressure, increases your heart rate and can make you feel tired and unwell. Time off from the day to day stress allows you to recharge your batteries and think about the future with your baby. It also gives you time to think about yourself! Q: What kind of treatments would you advise for an expectant mum and what benefits would they have? A: Any form of relaxation can help you cope with the changes of pregnancy and make it easier to recover after the birth. It also helps you to sleep well. Learning to relax helps with labour. Labour is hard work and uses up lots of energy. If the rest of your body is relaxed then there is more energy for your uterus to get on with the job of delivering your baby. So just knowing how to relax and how your body feels when it is relaxed will help you cope with each contraction and it will feel less painful than if you are tense and uptight. Gentle exercise like swimming Pilates or yoga helps keep you fit so you can move around more easily in labour. Being upright and mobile has been shown to reduce the length of labour by up to one third. Try practising kneeling and squatting in the shallow end of the pool. This will help stretch your hamstring and open up your pelvis. After all no one ever had a baby with their legs crossed!
Massage can reduce your blood pressure and make you feel more relaxed and energetic. When heavily pregnant, book a pedicure. It’s almost impossible to do your own feet when you have a large bump in the way. Q: Are there are treatments they should avoid for health reasons? The first trimester tends to be the time where you need to take extra care. In those first 12 or 13 weeks its probably wise to just take it very easy, enjoy a swim, a walk in the grounds and maybe have a gentle shoulder and neck massage or a facial. Most experts recommend that pregnant women avoid overheating in the first trimester. That means no hot tubs, saunas or steam rooms. Some spas offer laconiums and tepidariums -- warm rooms and beds that pose no danger but still soothe and relax. Check with the spa what they offer. Avoid aromatherapy oils in the first trimester or if you have a history of miscarriage. Some can cause early contractions and even experts disagree about which are safe to use in the first trimester. In later pregnancy you may find citrus oils, such as tangerine and neroli, as well as lavender, frankincense and rose helpful for pregnancy discomforts. Oddly enough there have been health concerns about manicures. This is because nail varnishes tend to use chemicals such as formaldehyde, toluene and phthalates. The risk is very small given the amount of nail varnish used in the average manicure. If you want to avoid nail varnish completely have your nails shaped and tided up and then ask for them to be buffed.
Q: When booking a spa visit, what should pregnant women look for? A: Many spas offer pregnancy specific treatment packages which means you can safely book them knowing that they only use ingredients safe for pregnancy. Look out for treatments adapted for pregnancy such as massage on a bean bag, chair or water mattress. Waterbeds in the relaxation area are great if you find it hard to get comfortable as your bump grows. And make sure that the spa offers light and healthy snacks and plenty of water to drink to avoid dehydration. On to new mums - what kind of treatments would you advise for: a) easing sleep deprivation, b) boosting low moods, c) easing the physical strains of birth and chasing after a new baby? Sleep deprivation is something all new mums know only too well. A nice gentle massage will help with general tension... in fact you may find you drift off to sleep on the treatment table. A facial with some marma point massage will help you relax and unwind as well as improve your sleep deprived skin. Most new mums have the occasional low mood day. Opt for an aromatherapy massage using uplifting oils such as sweet orange or grapefruit. Light exercise helps with mood as well. Try some aqua aerobics or just a well paced walk or swim. Whatever, you choose to do at a spa you are sure to leave feeling relaxed and invigorated and ready to cope with the realities of being a mum. Maybe we should all have spa days on prescription. the art of beauty & well-being 21
TOP 5 Pregnancy Spas
The Spa at Bedford Lodge, Suﬀolk THE Spa at Bedford Lodge Hotel offers a deeply nourishing body massage designed to target areas prone to stress and tension during or after pregnancy. The Pre & Post Natal Treatment includes a gentle back exfoliation, followed by a soothing body and scalp massage which is specifically designed to address individual concerns. The massage will help to alleviate muscular aches and help to relax, restore and revitalise. The treatment costs £70 for 60 minutes. Alternatively, if you are suffering from swollen legs or ankles try the Lighter Legs Treatment which will reduce puffiness and sooth aches and pains. Price £45 for 40 minutes. The Spa at Bedford Lodge Hotel is elegant and stylish with a relaxed country house feel as soon as you cross the threshhold you will feel any stress begin to melt away. The Spa offers a wide range of beauty and wellbeing benefits with a wealth of indoor and outdoor spa facilities. The Hydrotherapy pool is ideal for pregnant Mum’s to take the
22 the art of beauty & well-being
weight off their feet and lie back enveloped by the deliciously warm waters. The Spa also boasts a roof-top hot tub, aRasul, Experiential Showers, and a state of the art thermal area comprising a steam room and sauna.The Spa also features a decadent relaxation room, 10 beautifully styled treatment rooms, a Therapy room for visiting cosmetic doctors offering non-invasive procedures and a Spa loungewhere guests can enjoy catching up with friends whilst enjoying a selection of light bites. The treatment menu has been created in cooperation with leading British spa brand, ESPA and offers a compact range of natural, holistic and results driven treatments for the face, body and mind. A beauty room offers manicures and pedicures. The Spa at Bedford Lodge Hotel offers day spa and residential spa breaks.Visitors can stay at the adjacent elegant Bedford Lodge Hotel which features 77 stylish bedrooms and suites which have recently been upgraded as part of the hotels £9.5 million expansion programme and dine in the hotel’s award winning restaurant, Squires. The Spa at Bedford Lodge Hotel, Bury Road, Newmarket, Suffolk, CB8 7BX. Tel: 0800 652 2991, email: www.bedfordlodgehotelspa.co.uk and www.bedfordlodgehotel.co.uk/contact
Macdonald Craxton Wood SpaCheshire THE serenity and tranquillity of the countryside setting provides the perfect location for the Vital Spa at Macdonald Craxton Wood Hotel & Spa. In this candlelit haven, feel your equilibrium being restored as our expert spa therapists pamper you with a stress-busting hot stone massage, or revitalize the senses with an aromatic facial and energizing scalp massage. Finish with a manicure or pedicure and snuggle under a duvet in the relaxation room as your nails dry. Why not make a day of it and treat yourself or a loved one to an exquisite hotel spa package? Elemis Mother-To-Be (Nurturing Massage Motherto-be) Mon-Thurs ÂŁ65, Fri-Sun ÂŁ70 Treatment time 1hr 15mins. Massage adapted to each stage of pregnancy. This inspirational therapy connects mother and baby through the power of touch, working with two heartbeats as one. Specialised positioning on the unique Elemis beanbag is used to ensure the ultimate in safety, comfort and relaxation. Helping to relieve tension in the back and alleviating swelling in the hands and feet, while easing the mind and uplifting the spirit. Visit: www.macdonaldhotels.co.uk/spa-fitness
the art of beauty & well-being 23
Titanic Spa, Yorkshire TITANIC Spa, the UK's firs Eco-Spa, has been designed within a traditional textile mill creating a brand new concept exclusively offering an unsurpassed spa experience. Favoured for its seclusion on the edge of the Pennines, this intimate spa has gone beyond the organic philosophy, offering exceptional results-driven spa treatments and products by Decléor, Elemis Carita and Neom Organics, creating spa therapies to work in natural synergy with skin, body and mind. Titanic offer a Decleor Sumptuous Mother-to-be Treatment, £75. Designed to meet your individual needs at each stage of your pregnancy. These specialised treatments focus on preventing the appearance of stretch marks, preserving the elasticity of the skin and reducing water retention, restoring comfort to aching legs and rebalancing pigmentation and complexion problems. Includes full body massage, tummy mask and mini facial. Treatments available from three months right up until your due date. For reservations and general enquiries call: 01484 843544 or visit www.titanicspa.com
The Three Horseshoes Country Inn and Spa, Staﬀordshire THE Three Horseshoes Country Inn and Spa in lackshaw Moor, eek, on the edge of the picturesque Staffordshire Peak District, has just opened an innovative new Spa, The Mill Wheel Spa. Complete with its own beach experience comprising warm sand between your toes and guaranteed sunshine, the spa will feature many UK first experiences. Pregnancy Treatments only suitable from three months onwards:
movements and double back massage. Throughout the pregnancy aromatherapy oils are used to keep mother and baby safe and well. First Trimester – use peppermint oil to help morning sickness. Second Trimester – a double back massage is used when mums- to-be don`t have to lie on their fronts when they are being massaged. Third Trimester – special attention is paid to feet and ankles to alleviate the build up of body toxins that can occur at this time. (60 minutes).
Heaven Pregnancy Massage £50
Cleopatra ody Treatment £50
efore, during and after pregnancy. The whole body is treated with relaxing massage
Perfect treat for dry and dehydrated skin. This treatment inspired by the beautiful
24 the art of beauty & well-being
Egyptian Queen. A warmed mixture of goat’s milk combined with aloe vera, macadamia and a blend of essential oils is applied and massaged into the skin, leaving it nourished and rehydrated. (60 minutes). Evening Primrose Oil Cr me ody Treatment £50 Renowned for its anti-ageing properties, Evening Primrose Infusion will stimulate cell renewal as well as nourishing and hydrating the skin. Excellent for dry skin conditions, including ec ema and psoriasis. 0 minutes , Visit: www.millwheelspa.co.uk
Ayush Welnness Spa, Jersey
Editors Choice Pregnancy Product
LOOKING after yourself from inside out is essential when pregnant and Ayush Wellness Spa, meaning ‘healthy life’ in Sanskrit, is the first destination spa of its kind offering holistic Ayurvedic therapies and more to restore optimum health to women in the midst of maternity. Through an Ayurvedic approach, the oldest healing science known to man, Ayurveda projects the belief that to achieve true health we must be in physical, emotional and spiritual balance.
The spa has developed a unique Anandamayl, Blissful Day package for mothers-to-be, allowing pregnant women to fully embrace calm and relaxation, while reducing muscular and nervous tension. Anandamayi, meaning ‘bliss infused mother’, includes three unique treatment experiences focused on promoting proper nourishment, safe nurturing and emotional relaxation. The treatments included are: PADABHYANGA: during pregnancy, certain pressure or touch points on the foot can help relax through the power of a soothing Ayurvedic foot massage. Padabhyanga is a unique foot ritual designed to relieve tiredness and reduce swelling. Beginning with the bathing and cleansing of the feet, the ritual then sees gentle pressure applied to each foot in order to restore vital energy using anti-inflammatory oils for a serene and calming experience. BACK, NECK AND SHOULDER MASSAGE: a specially designed treatment incorporating unique and customised oils to balance the mind and body. The unique massage techniques, combat tension and muscle stress to leave an overall feeling of wellness and rejuvenation. REFRESHING FACIAL: the exclusive and organic active ingredients of the Sundari range are custom blended according to individual dosha types, for an instant skin revival.You will immediately feel the effects from the nutrient infusion and renewed moisture balance, for a clear and glowing complexion. As old as time itself, the ancient Indian principles of Ayurveda meet 21st century sophistication at Ayush Wellness Spa, the original Ayurvedic destination spa located in the Channel Islands near the breathtaking shores of Jersey’s stylish St. Helier. Housed within the acclaimed Hotel de France hotel, Ayush provides the ultimate wellbeing package for pregnant women looking for balance in today’s fast paced lifestyle. Anandamayi Blissful Day package costs £125 for two hours of treatments. For enquiries or to make a reservation contact Ayush Wellness Spa, Hotel de France, St Saviour’s Road, St Helier, Jersey, Channel Islands JE1 7XP on 01534 614172 or visit: www.ayushspa.com
1. Tummy Love Stretchmark Oil The MamaBabyBliss Tummy Love Stretchmark Oil is a miracle in a bottle. During pregnancy, just massage the belly with this super enriching oil packed full of nutrients to help combat stretchmarks. The all-natural ingredients include: Calendula oil, Sunflower oil, Jojoba Oil, Rosehip oil, Starflower oil, Peach Kernel Oil,Vitamin E and Vitamin A. Tummy Love Stretchmark Oil is available from www.mamababybliss.com, participating salons and from MamaBabyBliss Teachers, and retails at £13.50 for 100ml. The MamaBabyBliss range of natural pampering products is made with natural active ingredients that are ethically sourced and are entirely free of chemicals found in similar products. 2. Our Pregnancy Bliss Relaxation Yoga CD and 32-page illustrated booklet have been designed to give you all the tools to help strengthen your body and mind for a healthy pregnancy and to support and prepare you for birth.You can choose from a variety of natural and yoga-inspired practices that will teach you invaluable techniques such as: • • • • • • • •
Breathing techniques for labour Exercises to build flexibilty in the hips Positions for early labour and birth Yoga-inspired moves to strengthen the mind and body Exercises with a yoga birthing ball Daily relaxation and visualisation Pelvic floor exercises Pregnancy massage techniques for you & your partner
£12.99 from www.mamababybliss.com
the art of beauty & well-being **
SOME WELL DESERVED ME TIME… Stuck with ideas of how to bring extra revenue into your salon? With an increase in the birth rate, especially in the over 35’s, there are more women with extra disposable income looking for good quality pregnancy massage treatments as a treat for themselves. Salons are now starting to realise that this is an important untapped market and will open the doors to a new customer base. It is widely known that pregnancy is one of the few times in a woman’s life when she re-evaluates the products and brands she uses – shampoo, skincare, makeup, and even the salon she visits. It has been found that women find it incredibly hard to get a good quality pregnancy massage. Some therapists will simply refuse to treat a pregnant client, or when giving a treatment will seem to be afraid of touching their bump, so when an expectant mum has had treatment, she has generally been left unsatisfied and disappointed. Why should salons and therapists train in pregnancy massage? There is currently a gap in the market for treatment providers. A salon with a qualified pregnancy massage therapist is more likely to attract pregnant women than one without. Once you have a pregnant client in for pregnancy massage, she is then more likely to have a manicure, pedicure, facial and much more. With over 700,000 babies born in the UK each year, is this a market you can afford to ignore? Would you want one of your good customers to leave simply because they had to go elsewhere during pregnancy to find a good pregnancy massage? Pregnancy massage can also bring in great extra income. Typically you can charge between £40 - £75 per hour, plus you can then offer products, designed for pregnant women for additional revenue. Pre-natal massage can be instrumental in pregnancy, but there are a number of considerations, which is why most women prefer to seek out a qualified pregnancy massage therapist. Be wary of just adding pregnancy massage to your treatment list without taking a training course. There are contraindications and also pressure points on the body and feet that can trigger contractions, so by training in pregnancy massage you will be much better able and confident to undertake safe treatments for this market, along with other beauty treatments such as pedicures. Also be wary of essential oils, as some are unsafe for pregnant women, so its best to use products that have been formulated with this market in mind. In summary, offering pregnancy massage treatments will make you stand out from the competition Why should pregnant women have massage? Pregnancy massage brings a huge number of benefits to both an expectant mum and their unborn child, as well as offering relaxation at this special time. Research has shown that massage performed during pregnancy can help reduce anxiety, reduce the symptoms of depression, relieve muscle aches and joint pain, and also help improve the overall labour experience. The hormones released during massage can be mood enhancing, thus relaxing the pregnant woman, reducing stress and anxiety, and can help improve cardiovascular health. MamaBabyBliss specialises in training, treatments and products for pregnant women, babies and mums. All products and gifts are made from natural ingredients safe for pregnancy and breastfeeding mums, which are dermatologically tested. The baby range is also paediatrician approved. MamaBabyBliss training is fully accredited, qualifies you for 10 CPD points, and offers you a wide range of training options, aswell as full business and marketing support to enable you to set up your treatments quickly and effectively. To train or find out more, please visit www.mamababybliss.com
26 the art of beauty & well-being
Some do’s and don’ts! • Do avoid certain pressure points on the feet which can trigger contractions • Do get yourself the proper training and qualification. When looking for training do look for a company that offers you support through your training and beyond • Do market yourself to pregnant women. Pregnant women meet a huge network of people through pregnancy and during their baby’s early years. They are one of the best word of mouth marketing tools out there! • Don’t mix your own massage oils for pregnant women. There are a number of essential oils which are unsafe for pregnancy – use products which have been especially formulated with this market in mind • Don’t spend a fortune on specialist equipment such as pregnancy massage tables – a good standard massage table and pillows to support the bump are more than sufficient • Don’t be scared to apply pressure. Often therapists think that they have to avoid deep pressure during pregnancy, however women will really appreciate a good deep tissue massage on the lower back and shoulders to ease backache and tension
N U RT U R I N G A N D PA M P E R I N G M U M S , B A B I E S & M U M S - T O - B E
Pregnancy Massage Training & Products If you want to offer your pregnant clients a fantastic treatment that is tailored to their needs, then why not train in this growing market. Developed by one of the UK’s leading experts and brands, MamaBabyBliss treatments and products are designed with pregnant women & new mums in mind.
Training includes our full range of products and an affiliate marketing package of promotional and POS materials. Just 6 treatments pay for your training and affiliate business package! You can earn on average £450 per month offering just 10 treatments.
Your Training Options: All our training options include a full MamaBabyBliss Affiliate Salon & Therapist Business Package with marketing materials and products which enable you to promote to your clients immediately upon qualification. We offer 3 training options: In-salon training A one day training session where we will come to you and train your therapists at your spa/salon. Face-to face one day training course We offer a number of courses across the UK for individuals who prefer face-to-face training. Distance learning You are provided with a training DVD, and you are then required to submit case studies for approval. You can choose to do this over a period of time that suits you. If you are already qualified in Pregnancy Massage and would like to become a MamaBabyBliss affiliate, please contact us to discuss alternative options. As part of your course, you will receive a training DVD, detailed course manual and our award-winning Tummy Love Pregnancy massage oil. You will also receive a full MamaBabyBliss Affiliate Package.
Flexible training & business packages are available UK wide starting at just £175 + VAT
*please note, it is a pre-requisite that all applicants must be certified in anatomy & physiology and hold a qualification in at least one bodywork discipline
For more information or to book, please visit
e : firstname.lastname@example.org t : 01462 632 499
BOW TO THE BROW!
AS we all know, brows are now big business. Over the past four years brows have gone from being a quick essential fix to an art form. Women - and men - are spending more money and time than ever before on their brows. Here we talk to leading brow expert, KERIE HOY about the brow trends for 2015.
Bow to the Brow
kerie, you have not only shaped the brows of a number of celebrities, but also train beauticians on a daily basis in the art of brows. Can you tell us how you have seen the industry change over the past few years? Well, since I have been training brow artists, I have seen brows go from being just something you have plucked or threaded once every so often as a bit of a chore, to a treatment that people want to book in for themselves as a treat.There are now a number of brow brands out there offering different types of treatments, and the mainstream make-up brands now have their own collections of brow make-up. So looking forward to spring/summer 2015, what are the key brow trends? Bold brows are going nowhere, but they are evolving.The main change is that bold brows now need to look much more natural.Where over past years, brow artists would have used strong make-up throughout the brow, there is now much more of a focus on a natural soft, rough approach to the start of the brow, progressing on to more colour building through the arch and finish.The key is keeping the brow hair thicker and a bit longer to create the look. The hairs should be brushed upwards using
a good brush, and then a good pencil can be used to fill in the gaps.The square block brow is now out! I also see how brow savvy customers are now. If you look at beauty blogs and lifestyle magazines, not a week goes past without brows being given coverage – mainly helped by famous celebrity brows! This has given consumers the power to understand the importance of brows, and how they should be shaped to suit their individual face shape. Customers are learning from their favourite brow artists and online tutorials how to transform their brows with make-up. They are hungry for brow products and what they can do to their brows to transform the way they look.
What can salons do to stay one step ahead of brow trends? Obviously, get trained properly in brows. Long gone are the days where you just offer a quick brow tidy or wax. Customers now want the whole package, so salons need to make sure they offer it. Look out for a trusted brow brand, which offers excellent training and a range of brow products so customers can get everything they need in one place.
What’s next for brows? I think the natural strong brow is here to stay. Make-up has become and will be even more this year and next, the thing that will evolve as customers want to make more of their brows. And then there’s the coloured brows we have seen at the catwalk shows, which will rock the festivals this summer. Like nails have been over the years, brows are now there to have a bit of fun with! Look out for glittered brows, coloured brows and gemstones on the end of the brow.
Kerie Hoy is a leading brow trainer and expert. She is the UK Master Trainer for Billion Dollar Brows – see www.billiondollarbrows-uk.com
Brow products kerie loves… My favourite products of the moment are: To create a strong brow naturally… Universal Brow Pencil from Billion Dollar Brows (RRP £17) To grow back over plucked and skinny brows… Brow Boost from Billion Dollar Brows (RRP £ 25) To add something special… Billion Dollar Brows Glitter Brows (RRP £21)
30 the art of beauty & well-being
Bow to the Brow BEAuty expert CHERyL SiMMONS checks out the latest brow and eye products that are worth a look.
iNikA Organic Eye Liner The product comes in a vast array of colours, of which there are seven to choose from. The liner is handcrafted with natural plant ingredients and mineral colour blends. The texture is soft and creamy, so it glides on effortlessly, and can be worn all day without smudging. The product also has a convenient built-in pencil sharpener on the lid which is extremely useful, but has a tendency to fall off the end. RRP: £13.50 vegan Mineral Eyeshadow The Mineral eyeshadow has a huge variety in colours, with twenty-two in total! The loose mineral eyeshadow allows for highpigmentation that does not transfer, and can be worn all day without creasing. This product can also be used on clients with sensitive skin due to the purity of the ingredients. The product feels soft on the skin as the mineral powder is extremely fine. RRP: £14.50
Anthony Braden Eye Shadow The eyeshadow range is truly staggering, Anthony Braden has a total of thirty-four beautiful shades to choose from that all come in a large, generously sized compact. This compact is very good quality, and there is no fear of product escaping in your make-up kit since the closing mechanism is very secure. The product is velvety-soft with great pigmentation, and glides onto the lid effortlessly. RRP: £9.95
NovaLash 24 Hour Shadows Complement Lash Extension Services Perfect for weddings, holidays, beach and everyday wear. NovaLash extends its ‘effortless beauty’ philosophy with award-winning 24 Hour Cream Shadow Triptychs. Already loved by UK make-up artists, these waterproof, extended- wear cream eye shadow formulas will not crease or smudge for more than 24 hours. They also will not leave a messy, powdery dust on lash extensions, as can happen with traditional eye shadows. If a business or make-up artist currently has clients with lash extensions, it is a smart move to retail this new line as customers who enjoy the benefits of wearing lash extensions will also enjoy the same benefits of the 24 Hour Shadows — easy, effortless, smudge-proof wear. The shadows are unique in the market and will enhance the benefits of wearing lash extensions while growing retail profits. Each kit retails at £37. More and more women are looking for easy, nofuss, morning-to-night make-up. Salons, spas and make-up artists will also enjoy that this new line is ideal for everyone, not just lash extension wearers — from brides needing waterproof make-up, those on holiday or even busy professionals and mums who want to look their best but don’t have time to reapply makeup throughout the day.
Louise Connor, professional Make-up Artist, says: "From the most experienced make-up expert to the novice, the shadows are easy to apply, they’re blendable and they stay put. Once they are on you don't have to think about them until you are ready to take them off. They actually last all day and into the night," says professional make-up artist Louise Connor. Each kit contains three cream colours, one JETliner eyeliner and an easy to use application brush along with application instructions for different looks. There are five kits to choose from: Black Eyes of Paradise – Crystal White Grape, Gardens of Paradise, Houri, with Cardinal Sin JETLiner
Garden of Eden – Purity, Lust, Original Sin, with Cardinal Sin JETLiner Earthly Delights – Milk & Honey, Earth Angel, Heaven & Hell, with Oak JETLiner Forbidden Fruit – Chastity, Heavenly, Oxblood, with Oak JETLiner Sugar Candy Mountain – Angel Face, Dragon Tree, Gilded Wing, with Cardinal Sin JETLinerPage 2
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Why Becoming An HD Brows Stockist Can Boost Your Salon Or Spa Business If you are looking to boost your salon business, enhance your beauty offering or venture into the world of cosmetic retailing, look no further than HD Brows, the UK’s number one, market-leading brow treatment. Created by Eyebrow Queen, Nilam Holmes-Patel, who has enjoyed a glittering 20-year career, HD Brows has taken the beauty industry by storm since its launch in 2008. A leader in her field, Nilam has pioneered, and continues to redefine, the world of eyebrow shaping and maintenance, and has fast become recognised as a true trendsetter in the beauty industry. The HD Brows brand not only offers a unique and individually tailored brow technique to clients, but also boasts a luxury 80-piece cosmetics range, Make Up by HD Brows, which includes products for brows, lips, eyes and face. Used and loved by dozens of top celebrity names and make-up artists, the range is available to stock in your salon or spa, allowing you to retail these must-have products to your clientele. Mobile Stylists, smaller salons, and freelancers who are just starting out can also get involved with the newly-launched Virtual Stockist initiative, a unique online tool that gives the opportunity to offer clients the complete Make Up by HD Brows collection without carrying the full range of stock. To learn how to really make the most of the product range, the Make Up by HD Brows Professional Artistry Course, a four-day training programme taught by celebrity make-up artists, is just the ticket.You’ll receive a full make up kit worth £1,500 as part of the course, and leave both as an accredited make-up artist and Make Up by HD Brows Stockist. If you would like to learn more about HD Brows training, or becoming a Make Up by HD Brows stockists, call the team on 0844 801 68 12 to find out more.
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W Eâ€™R E NOT JUST E X PE R T S AT BROW S
NOW AVA I L A BLE TO R E TA I L I N YOU R S A L ON Stock the capsule collection of 80 brow, eye, skin and lip essentials. Contact us to arrange your personal Salon Team visit today.
084 4 801 68 12 | hdbrows.com
Our fully accredited training can be undertaken in small groups or on a 1-2-1 basis in various locations throughout the UK and Ireland and we further support students with tutoring, skill building workshops and assessments, free marketing materials and a unique VIP scheme as well as ongoing support from the trainer to help with treatment or business related queries.
Being one of the most reputable companies within the professional beauty sector when it comes to high quality and innovative products and fully accredited training flirties can help with much more than just supply of your favourite beauty products. t t t t t t t t t t
The range of courses now includes Spray tanning Indian head massage Waxing (beginners and advanced) 3d brow extension and Precision Brow Design Lash and Brow tinting and shaping Lash Lifting Semi-permanent mascara Semi-permanent lash extensions and Express lash application Advances lash styling and Volume lashing
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Why not start a new venture and add another treatment to your portfolio so you can stand out from the crowd through your expertise and skill with each of your treatments? Or if you are new to the beauty industry we will help you to get started from scratch with all the training you need and support in setting up your own business. Please visit www.flirties.co.uk or our dedicated training site www.flirties-training.co.uk so we can help you get started.
the art of beauty & well-being **
Lacquers from left to right: Suzi Shops & Island Hops Just Lanai-ing Around Hello Hawaii Ya? This Color’s Making Waves My Gecko Does Tricks Pineapples Have Peelings Too! Aloha from OPI Go with the Lava Flow Lost My Bikini in Molokini Is Mai Tai Crooked? Do You Take Lei Away? That’s Hula-rious!
My Gecko Does Tricks
Call 01923 240010 or visit www.opiuk.com #OPIHawaii
0845 20 80 750
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The Art Of Beauty & Well-being is a high class publication that has been designed to keep you informed on the latest industry news as well as giving hot tips on how to better your business. From articles about the latest products to buy or sell, to the revealing secrets of celebrities picture perfect skin; The Art Of Beauty & Well-being makes sure every issue is packed full of useful and exciting reading material for both consumers and professionals.
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** the art of beauty & well-being
Green Esthetics is offering salons and distributors a limited time introductory package for its natural eyelash growth serum, Longer Lash. Longer Lashâ€™s formula combines polypeptides along with natural ingredients, such as various B Vitamins, and is the only such product to include argan oil, while NOT including parabens, fragrance, phenoxyethanol or propylene glycol. During this offer professionals can buy 10 Longer Lash bottles, a value of ÂŁ430, for only ÂŁ169. To take advantage of this limited time offer, visit:
www.greenesthetics.com/longer-lash/promo Green Esthetics also offers cold pressed argan oil sourced directly from Morocco, which reduces wrinkles by stimulating skin cell renewal, increases skin hydration, elasticity and is also used to treat, acne, burns and to reduce scaring and stretch marks.
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Barbers Making A High Street Return As Men Go Retro And Abandon Male Hairdressers THE return of classic styles like the slicked-back look, side-sweep and quiff as the must-have hairstyles for fashionconscious teenagers and young, trendy professionals is having a dramatic impact on the nation’s beleaguered high streets after figures showed that in 2014 an impressive 160 barbershops opened in Britain. The research, from the British Barbers’ Association and The Bluebeards Revenge premium male grooming brand, revealed that there are now an estimated 14,100 barbershops in Britain, up by about ten per cent since 2004. Nick Gibbens, PR and Marketing Manager at The Bluebeards Revenge, attributed the healthy increase to a number of different factors, including rising barbering standards and greater innovation, better marketing of services, the rise of the ‘metrosexual’ male, the need for men to look good at work and guys wanting to look dapper and trendy in tagged photos on social media. ”Cool young dudes no longer use hairdressers, they prefer the trendier, traditional barber shops, where they can have both a haircut and a hot towel shave,” he said.
Classic men’s hairstyles that are here to stay - 2015 and beyond
Men’s hair trends come and go with the seasons, but there are some styles which have been around for as long as we can remember, and for very good reason, too. Stylish and suave, these looks scream sophistication, and you’d better get used to them, because they’re in it for the long haul.
THE QUIFF: Almost a hybrid of the previous two looks, the quiff requires the volume of the side-sweep and the pushed-back direction of the slicked-back look. Often blow-dried upwards to create volume before being shaped and directed away from the face using The Bluebeards Revenge Matt Clay, this is a look that screams relaxed but groomed. The return of these three iconic styles and the establishment of organisations like the British Barbers’ Association are helping the British barbershop to reclaim past glories and with rising standards and innovation, the industry is set for continued growth in the years to come.
THE SIDE-SWEEP: Another look that can be worn by anyone with a bit of length on top, the side-sweep has the potential to transform the most wayward of hairstyles. Depending on how long the hair actually is, different effects can be achieved, slicking flat across the head and behind the opposite ear using pomade, or roughing up with The Bluebeards Revenge Matt Clay to create volume and sweeping across less severely to create a more laid-back look.
THE SLICKED-BACK LOOK: Championed by the likes of trendsetters David Beckham and Brad Pitt in recent years, the slicked back look is here to stay. This works well with a variety of cuts, but is usually seen with short-back-and-sides and some extra length on top. Itâ€™s also great for keeping overgrown locks out of the way, and is often worn with a high-shine, wet-look finish which can be achieved with a waterbased pomade such as The Bluebeards Revenge Pomade.
1. Shakar Bakani
(Mojo Barbers, Rugby) Midlands Winner
2. Overall Winner Parsa Rad (The Refinery in Mayfair) London
3. Liza Schwartz
(Spencer's Hair Salon, Peterborough) East of England Winner
4. Barri Lazarou
(Lazarou Birchgrove Salon, Cardiff) Wales Winner
5. Luigi Caterino
(The Italian Job, Galashiels) Scotland Winner
Britain’s Best Shave The British Barbers’ Association and premium men’s grooming brand The Bluebeards Revenge have announced the much anticipated return of iconic wet shaving competition, Britain’s Best Shave. Following the unprecedented success of last year’s event, 2015’s offering is set to be bigger and better than ever before, with spectators invited to watch the final round unfold at the first ever Barber UK at the Birmingham NEC on May 10. The competition kicks off on April 20 with twelve regional heats, with the eight highest scoring barbers from across England, Northern Ireland, Scotland and Wales going on to compete for the title in the culmination of the tournament. The 2014 competition was a huge success, with more than 200 barbers turning out to show off their razor-sharp skills in their local heats. Mayfair barber Parsa Rad, of men’s grooming emporium The Refinery, eventually claimed the coveted title of Britain’s Best Wet Shaving Barber, after blowing away the judges with his attention to detail in the final speed-shaving round.
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Mike Taylor, director of the British Barbers’ Association, said: “the bar is set to be raised even higher this time around.” “The 2014 competition saw an outstanding level of skill, with really impressive barbers turning up to take part and demonstrating some pretty flawless wet shaving. It has propelled wet shaving back into the limelight, and with our main goal being to raise industry standards consistently higher and higher. Now, we are looking forward to seeing what this year’s contestants have got to offer.” Nick Gibbens, PR and Marketing Manager for The Bluebeards Revenge, added: “Performing the perfect wet shave involves a greater level of skill than many people realise, and it was great to see so many barbers coming forward for the first event and gaining recognition for all of the hard work that they have put in to perfecting their trade."
14 2 3 5
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Experience Salon Success With
As the UK salon and spa market continues to boom, itâ€™s more important than ever to provide the best possible experience for new and existing clients. Trust in a hairdresser or stylist is something that develops over time. However, providing an experience for a client, something that evokes emotion, will instill loyalty and keep them coming back for more. Introducing I.C.O.N. Global brand, I.C.O.N., a salon concept and professional product and treatment range is new to the UK, and brings with it a unique coaching system that introduces an innovative form of salon partnership to the hair industry. Your business is our business Unlike other salon partnership brands, I.C.O.N. salons will be specially selected to match the hands-on coaching system, aligning the philosophy of the brand with the culture of the individual salon. I.C.O.N. salons benefit from a dedicated coach, who will work with the salon on a regular basis, spending 14 hours with the team within the first three months. This time is spent setting up, training and engaging staff on the various therapies and product lines. After the first three months
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of coaching, each salon is given a review to plan ongoing training for the following three month period. The I.C.O.N. concept I.C.O.N. is focused on maximising treatments as a service and add-on opportunities without using aggressive sales techniques. The comprehensive portfolio of shampoos, conditioners, treatments, colours and styling products help stylists to provide value to the customer with ease, targeting their specific hair type and requirements. To find out more about becoming an i.C.O.N. concept salon, and the product and treatment range available, contact Louise on 0113 278 1292, or email email@example.com.
Find us on twitter (@iconProductsuk), instagram (@iconProductsuk) Facebook (iCONProductsuk)
A REVOLUTIONARY SALON CONCEPT
BUILDING BUSINESS TOGETHER The I.C.O.N. concept is to add value to each of our partner salons. The aim is for clients to be taken on a journey and to experience the ultimate in service standards from their salon. I.C.O.N.â€™s goal is to increase individual salon revenue by 30% within the first 12 months by working as part of the salon team to educate, motivate and inspire stylists. With this unique method, we can increase salon retail sales from an average of 5% of turnover to 15%.
For more information contact firstname.lastname@example.org or call 0113 278 1292 WWW.ICON-CONCEPT.CO.UK
Hair Fashion Shoot Paris Master Class ** the art of beauty & well-being
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In the Paris Academy of Balmain Hair situated on the famous Rue Royale, the first edition of the Master Class Hair Fashion Shoot has been conducted with great success. Participants from different countries attended this amazing event on October 20th and 21st. Laetitia Guenaou, a real hair-guru, showed them how she works with hair and helped with creating new looks and unusual styles. All participants experienced new techniques and backstage tips & tricks during this two-day event held in the fashion capital of the world. They got inspired by one of the world's best hairstylist and learnt to apply the latest techniques. The ultimate highlight of the event included a professional photo shoot with a international team of a photographer, model, stylist and make-up artist. The Master Class Hair Fashion Shoot was lead by Laetitia Guenaou. She is passionate for hair since the age of 15. She creates her own images and trends in harmony with the seasons. Her creativity gave her the opportunity to work for big names such as Armani,Yves Saint Laurent, Paco Rabanne, and many more. Laetitia loves to share her experience she gained from working in the fashion industry with the participants and trained the hair dressers to share her know-how and new techniques. She is a huge fan of Balmain Hair and uses the products often backstage. Quality is very important to her and also the simplicity of attachment which does not damage any models hair.
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the art of beauty & well-being **
For more information please contact the Balmain Hair Service Desk. Call +31 (0)15 380 16 91 or mail to info. email@example.com
Photographer: Richard Monsieurs Hair: Laetitia Guenaou official ambassador Balmain Hair Assistants: Mariann Ivansd贸ttir, Sandra Krouwer, Anna Wojnarowska, Adam Garland, Laila Carlsen, Kristina Gunnarstein Jacobsen, Thierry Pietu, Elie Eliakim, Marine Make-up: Anna Wojnarowska Styling: LOF
furniture albert ewan design.com
T. 016 70 73 89 79
Luxe Factor For Seductive New Concept Salon Two of the hairdressing world’s most creative mentors have opened a new concept salon in London’s Clerkenwell. Housed over three floors, it boasts a host of intelligent surprises as well as sumptuous interiors, a gallery space and a members club. The brainchild of top stylists Bryn Wilkins and James Kinnear, every detail of Easton Regal Hairdressing, which was 18 months in the planning, has been carefully refined, from lighting that flatters, dark porcelain basins with reclining shiatsu massage chairs and disposable eco towels. This is fantasy hairdressing for people who live in the real world. Even the teacups and saucers have been chosen to ensure your chocolate biscuit doesn’t melt! To date, the duo have been one of London’s best kept secrets despite a stellar track record that includes 11 years each at Trevor Sorbie and an impressive roll call of high profile clients from every walk of life including fashion, theatre and film. The new venture is high concept hairdressing at its most inventive, where the East End vibe of this converted printworks meets the creature comforts and luxurious design ethic of a boutique hotel or private members club. “In developing this concept, first and foremost we decided to channel the money into the customer’s experience,” says co-director Bryn Wilkins. “These days clients have diverse expectations about what they want from a salon visit, it’s no longer one-size fits all. While some want to swap fashion industry gossip, others prefer to eat lunch or work on their laptop in between treatments.”
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As a team, Bryn and James are renowned for creating stunning, yet natural looks. Bryn’s cuts have all the precision of pure graphic design yet effortlessly wearable, while James brings a painter’s eye to colour that always flatters. “Our aim is to offer five star customer service with old school hairdressing disciplines,” says Wilkins. “Our foundation is classic, whether it’s a geometric Uma Thurman bob or something really loose and textured. We bring the same approach to colour.” Prepare to be seduced... Easton Regal also offers the following innovations: 1. The blow dry gets an upgrade Opt for a catwalk makeover instead. Celebrity session stylists will be taking up guest residency at Easton Regal. First on the bill are stylist Louis Byrne and stylist/colouristMarc Ramos who will dress hair to create a wow factor look for special occasions. 2. Members Club Easton Regal has created a members club which offers a 10 per cent discount after one year, and a 15 per cent discount if you fall into the “high maintenance” monthly visit category. It also offers a range of other benefits and promotions. 3. Eco Credentials Banish eco angst with a visit to a salon which uses parabenfree products by Kevin Murphy, planet friendly packaging and disposable towels.You’ll leave with a dainty carbon footprint as well as great hair. 4. Bespoke menu Customers can treat themselves to delicious snacks supplied by neighbouring deliModern Pantry. For further details contact firstname.lastname@example.org www.eastonregal.com
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Choose the best, choose WBX. www.wbxeurope.com
Vivaldi Styling Unit >
Simply the finest salon furniture email@example.com 044 (0)191 221 2666
Vivaldi with Front Wash > M100 Barber
Body Sculpting Cream A REVOLUTIONARY way to shed inches without dieting has been formulated by a world-leading holistic clinician.
Dr. Carlos Roman, has seen amazing success with his speciallyformulated cream and serum which have obtained phenomenal results for women in just FIVE days. Now he is hoping that the Epochas brand will establish a foothold in the multi-million pound, British beauty market. In an exclusive interview, the charismatic Dr Roman, who runs his own holistic clinic in San Jose, the capital of Costa Rica in Central America, revealed: "Epochas has the ability to totally transform the way women - and men - can see their shapes change without the need for yo-yo diets or ridiculous slimming aids.â€? "The health benefits are enormous as Epochas can help people with flabby tummies, fat arms and thighs together with excess flesh under the chin, to quickly change their body definition." Epochas comes in a polished packaging which comprises a cream and a serum.
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Before the first application the user should measure the area they wish to use it on. The cream is then applied sparingly first thing in the morning. The serum is applied to the same area before going to bed. This process is repeated for ten days with the user measuring the areas with the tape provided. A note should be made of the results. Many users have seen significant inch-loss within ten days. Longer usage is recommended for further change. With L-Carnitine, Coenzyme Q10, Elastin, Fucus, Green Tea and Natural Oils from around the globe, Epochas provides a symbiotic combination of actives which tighten and firms, leaving the skin smooth and sleek.
Photo Courtesy of Fotex Medien Agentur GMBH/REX
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The product, which has a recommended retail price of £74.95 was formulated over the past ten years by Dr. Roman and his father, Frank Roman, a renowned biochemist from New York who has worked with brands such as Max Factor, Avon, Estée Lauder, Clinique, Bobbi Brown, MAC and many others. Frank has mixed perfumes for screen legend Elizabeth Taylor and applied make-up to Lucille Ball - he developed Epochas Body Sculpting Cream and Serum alongside his son Carlos, a medical doctor specializing in complementary and nutritional medicine. With their combined fifty years of medical and cosmetic experience, they carefully selected a combination of active ingredients, which together are scientifically proven - and backed by academic, peer-reviewed studies to smooth, firm and hydrate skin. In particular, the combination of Green Tea, L-Carnitine and Elastin has been shown to initiate a significant reduction in measurements of particular body areas – abdomen, hips, arms, buttocks and waist.
He says: “I used the cream and serum for two weeks in total, and began seeing results after just three days. I did not change my lifestyle at all during this period, in fact, I ate and drank a little more than I usually would due to a social occasion. I was shocked by the results, having lost a total of nearly six centimetres from around my waist and chest in just ten days. I was so surprised that I suggested to Dr Roman that we conduct a trial on the products to ensure this was not just a one-off. He agreed, so I conducted a randomized control, double blind study, to ascertain their effectiveness. Group One used placebo products, while Group Two used Epochas Body Sculpting Cream and Serum. Every woman in Group Two lost centimetres from their waists and arms -
This summer sees the official UK launch of Epochas Body Sculpting Cream and Serum which contains five active ingredients proven to be effective in firming specific target areas of the body in a symbiotic 24 hour regimen. It even works while you sleep! (www.epochas.com). Carlos and Frank agree: “We are delighted to unveil Epochas Body Sculpting Cream and Serum, which contain ingredients proven to deliver a smoothing body-firming effect. The cream and serum that we have developed have been designed to work together for maximum results. The cream is massaged into the target areas once a day, boosting metabolism and assisting in the improvement of the appearance of fatty deposits. At night, the serum is applied, which increases localized circulation and further assists the smoothing and firming of the skin. The user can see a difference even in just a few days. We are elated to have received positive feedback and testimonials from so many people across the UK.” The outstanding results reported by our customers led to Sussex GP Dr. Craig Namvar, independently deciding to trial the product as he was very sceptical and wanted to see the results for himself. He was staggered to find he’d lost nearly six centimetres around his waist and chest in just ten days.
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one lady even lost an impressive total of seven centimetres in as many days, and others lost three-four centimetres. “Within Group One, nobody lost centimetres, and a few actually gained, which they were not particularly happy about! There is definite evidence that Epochas works. It is an excellent product.” Dr. Namvar’s results mirror a previous study conducted by the company in the UK in 2012 on 24 women, who trialled Epochas and collectively lost 41 inches in just ten days. For Susan Gedge, a 57-year-old mother from Guestling, East Sussex, it came as a relief as the constant cycle of dieting and exercising had been a vain attempt to reduce the appearance of her stubborn ‘muffin top’. Susan explains: “I had heard about this amazing product and I was very keen to try it. I had tried many other
aesthetic treatments over the years in an effort to lose my dreaded muffin top, but nothing had touched it. It hung over my waistband and made me feel self-conscious. I did a ten-day trial of Epochas. The products smell delicious and gave a lovely warming sensation, the entire trial was a pleasure to undergo as it was no bother at all; just like slathering on body lotion after a bath." After just ten days, Susan’s tummy area was smoothed, more firm and tightened and unbelievably she had also lost two inches from her stomach and navel. She adds: "I was sceptical, particularly considering the other methods I had tried to no avail, but the Epochas results honestly amazed me. After ten days I measured and realised I had lost two inches from each area. The results were tremendous! I, like many other people, have spent a lot of my life trying to shift stubborn areas of fat and had not managed to achieve this until now. Having finished the trial, my skin feels full of moisture and firmer, my stretchmarks have smoothed considerably and I have lost a total of four inches. Epochas is a product that I will definitely use again and certainly recommend to friends. A miracle cream!" Epochas Body Sculpting Cream & Serum was developed to assist in the war against problem skin areas, it is not intended as a replacement for exercise and a healthy eating plan is actively encouraged. The product is recommended as a body firming product for upper arms, buttocks, thighs, chin, hips, and chest; and it can be used by both men and women. Dr. Carlos Roman (MD) specialises in nutritional and metabolic medicine and lives with his family in Costa Rica. He has been developing Epochas Body Sculpting Cream & Serum in the UK since 2005 and is now currently promoting the launch of this product. He is regularly featured on TV in Costa Rica, and speaks passionately about the benefits of a healthy lifestyle using natural products with multiple actives. Epochas Body Sculpting Cream & Serum has a RRP of £74.95. If you are interested in becoming a registered Epochas Beauty stockist please email firstname.lastname@example.org or call Epochas on 0800 690 6777.
Customer Review LAUREN PETTMAN is a 22-year-old sales executive from Kent. She used Epochas for ten days on her tummy and this is her verdict: "I was reserving judgement before trying this product because I couldn't believe a cream and serum could change my shape. Surely not? "To my surprise, after applying the cream and serum day and night for ten days I effortlessly lost two centimetres from around my stomach area. "I have found this product amazing, my skin already feels so much more moisturised. I can only imagine what my skin would feel like after three weeks. "The smell is very pleasant and could be used on men as it is not strong. I would recommend Epochas to anyone who would like to feel more moisturised and to lose cm off of your selected area. "This would be a perfect product for the summer and before going on holiday it just makes you feel better about your body. I focused the cream and serum solely on my stomach, but I can imagine the results of inchloss would have been replicated wherever I put it on my body. "I felt I could really feel the product getting to work since it has a tingling sensation. I would highly recommend Epochas to any individual that wants to trim a few inches and jumpstart a new lifestyle. If this product is used in conjunction with a healthy diet and exercise, I would imagine the results could be even better."
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New Dr. Hauschka Foundation in five diﬀerent shades Balances out minor blemishes and lets your personality shine through
Everyone has their own definition of beauty. Some associate it with a flawless complexion. Others equate beauty with harmony – the inner light that radiates through the skin. Although makeup cannot create beauty itself, it can be used to underscore it. An even complexion truly enhances the distinct features of a woman’s face. This is why the new Dr. Hauschka Foundation was developed: the five natural shades – “01 macadamia”, “02 almond”, “03 chestnut”, “04 hazelnut” and “05 nutmeg” – blend in with the wearer’s own skin tone, concealing minor flaws, but allowing her personality to shine through with all its natural vitality. The revamped design of the packaging fits with the new content – the gleaming black surface of the 30 ml tube underlines the high quality of the product contained within. The new Dr. Hauschka Foundation is available in stores as of 1 February 2015. The foundation is easy to apply, combines authentic colour nuances with airy textures and pampers your skin with the finest plant oils, waxes and medicinal plant extracts. It replaces the previous Translucent Make-up 00-04 and differs from it in several different ways: shades, concealing properties, changed formula and new fragrance. Following an intensive development phase, we created a formulation that conceals minor flaws while retaining the skin’s natural vitality. With its ideal colour
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matching, Dr. Hauschka Foundation evens out the skin’s tone, giving it a balanced, lively appearance – thereby adding to the sense of harmony.
With a formula containing mineral pigments, select extracts of medicinal herbs, finest plant oils and waxes, and natural essential oils, the product enhances the skin’s natural functions and continues the face care seamlessly. It maintains the skin’s moisture balance and protects it from external influences. One especially appealing feature of Dr. Hauschka Foundation is its fluid consistency, which makes it easy to apply evenly. The foundation’s light to medium coverage helps to conceal blemishes and redness while retaining the skin’s natural radiance. Five new shades As individual as the skin itself, the five new Dr. Hauschka Foundation colour nuances create a variety of moods including warm and yellow, cool and rosy, and natural and neutral. The colours range from ivory to beige and olive: Foundation 01 macadamia (neutral, light skin tone);
SwiSSdermyl a truly salon exclusive skincare range that combines luxury, results, and great business sense
distributed exclusively in the uk by calla distribution ltd.
W: trade.calladistribution.co.uk e: email@example.com t: 01635 749749
Choosing a skincare company that echoes your Spa’s or Salons individuality can be difficult. With so many to choose from how can you be sure you are giving the right signals to potential customers?
SKN-RG Performance Skincare created by Debs and Rob Scott in 2011, is a high performance luxurious skincare brand that uses “energetic regeneration technology” through “SKNRG Quanta (light energy frequency). Their ranges combine cutting edge advanced marine enzymes, AHA’s, Pure Collagens and unique bio fermentations to provide significant skin rejuvenation benefits. Their new Multi Award Winning Soil Association Certified “Organics System”, as featured in VOGUE, contains premier ingredients such as Eco Certified Hyaluronic Acid, collagen boosting Vitamin A, Pure Plant Oils, Minerals and Vitamin C as standard. Their transformative products work seamlessly to offer easy step systems, treatment and home care. Systems range from Certified Organic, Advanced Anti-Ageing and Aesthetics catering for a range of skin types and differing requirements. Historically Organic skincare was viewed as poor performing, with a short shelf life, available in limited quantities with limited market appeal. SKN-RG Organics dispels these preconceptions by propelling Organics as the new Spa and Salon Performance Skincare system. As Certified Organic sales and treatments increased, record projections in this area are set to enjoy significant market growth over the next 5 years. Debs Scott Co–Founder and Product Formulator explains, “Our in house trials have consistently shown increased absorption rates from our Organic products, penetrating deeper into the dermal layers giving significant regeneration compared to traditional natural or synthetic ingredients”. With consumers becoming even more aware of harmful ingredients there is a growing requirement that products and treatments are free of certain skin inhibiting ingredients and certain preservatives including Parabens, as well as phenoxyethanol which is no longer permitted under ECOCERT & COSMOS certification. At SKN-RG great emphasis is placed upon sourcing raw, premium ingredients from around the world to create their unique skincare range, each drop, specifically created and designed for its outstanding skin benefit, rather than cost. Debs continues “Every one of our customers feels an immediate difference and we’d like to offer this opportunity to your readers to feel the benefits too through our Spa & Salon tester packs.” If you would like to receive one of the SKN-RG Spa & Salon tester packs simply quote “Spa & Wellness Magazine” via email:- spapack@skn-rg. com or call 01621 736382 to receive your tester pack and start to feel the difference. T&C’s Apply. individual product RRP is from £30.00 – £50.00. Both Professional and Retail kits are available currently being offered is a “no minimum order” incentive to new Spas & Salons to assist with the transition to a new Brand. To find out more visit their website www.skn-rg.com.
NEW Pevonia® Stem Cells Phyto-Elite™ Collection The quest for the ultimate anti-ageing solution has always been one of the biggest challenges in skincare. However recently, Plant Stem Cells are leading the way in skincare innovation, results, and benefits. Pevonia, a worldwide leader in professional spa skincare, will launch its Plant Stem Cell technology in May this year, with their new Stem Cells Phyto-Elite™ collection.
Pevonia Stem Cells Phyto-Elite™ collection reduces the look of wrinkles while increasing firmness and providing smoother and more radiant looking skin.
The Stem Cells Phyto-Elite™ collection is a breakthrough in phyto-biology, featuring two stem cell sources, Argan Tree and European Comfrey Root, which are proven to visibly repair ageing skin. Consisting of a Multi-Active Foaming Cleanser, an Intensive Serum, and an Intensive Cream, the skincare collection sets higher standards in cellular regeneration by getting to the root cause of skin ageing. What is a Phyto Stem Cell? A Phyto Stem Cell is actually a Plant Stem Cell. Unlike human stem cells, every plant cell can turn into a stem cell which has the ability to regenerate new leaves, stem, flowers and seeds. How can Phyto Stem Cells help our Skin?
“For more than two decades, Pevonia has been committed to creating luxurious products with botanical ingredients that provide real, natural results,” said Dr. Jurist, Medical Director of Global education of Pevonia international. “We’re excited to bring the advanced topical solutions and innovations in our new Stem Cells Phyto-Elite™ collection and their cutting-edge ingredients into the home to be used daily for optimum results.” The new Pevonia Stem Cells Phyto-Elite™ collection includes:
Selected Plant Stem Cells can be targeted to work on specific tissue Stem Cells in humans, such as the skin. The Argan Tree Stem Cells can stimulate lethargic Dermal Stem Cells and induce differentiation into new fibroblasts to increase matrix densification. It has also been found that Comfrey Root Stem Cells can “wake up” sluggish Epidermal Stem Cells to reconstitute and resurface the Epidermis.
Multi-Active Foaming Cleanser - For high performance cleansing and toning.
intensive Serum - For use after the Multi-Active Foaming Cleanser, this serum protects and energises cells while accelerating the repair of aging skin.
intensive Cream: A potent anti-ageing moisturiser which hydrates, brightens, and protects while smoothing fine lines and wrinkles at the source.
With its two unique stem cell sources and a concentration of stem cells that is five to ten times higher than what is currently available, the
Infused with the first ever blend of Argan and Comfrey Stem Cells and supercharged de-agers like Collagen, Retinol, Elastin and other key actives, it starts working from the first application.Visibly reducing lines and wrinkle depth, it delivers a smoother skin surface with improved firmness, and long-term protection of the skin’s naturally repairing stem cells.
The luxurious Stem Cells Phyto-Elite™ Freeze-Dried Face treatment, redefines the anti-ageing facial.
All Pevonia products are made with natural and organic extracts, are free from alcohol, gluten, paraben, lanolin, mineral oil, PABA and sodium lauryl sulfate, non-GMO and Mother Earth Approved. Pevonia Stem Cells PhytoElite™ is available in the UK & Ireland from May 2015 and at elite spas worldwide. Please visit www.pevonia.co.uk for additional product information and to find out how to become a Pevonia stockist.
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From Soil to Soul Bio-Spelt Cream, Superfood for the skin
The source of the ingredients used in AEOS skincare products is of the utmost importance to us, thatâ€™s why all of our skincare products contain pure biodynamic spelt oil, grown and harvested on our own Demeter-certified biodynamic farm. Our sustained commitment to biodynamic farming standards means that we honour the being of each plant used within the AEOS range. This process begins with balancing the different aspects of the soil, which then encourages increased strength and vitality within the plants. It is this incredible attention to detail and the underlying understanding of the way in which the ingredients are compatible that makes AEOS unique.
View the full range at www.aeos.net
*No Bees were harmed in the making of this product.
Heaven’s new STRATOSPHERE range is a super intense collection of products, made with the nest ingredients, including Heaven S incares’ patented ingredient ABEETOXIN®, and has been through years of rigorous consumer testing in the most famous spas and prestigious salons in the World, to bring you the most potent, results driven s in care you will ever use Nature’s answer to Botulinum To in, has made Heaven a rm favourite with celebrities and royalty including, Dannii Minogue, Gwyneth Paltrow, ictoria Bec ham and Gabriella Ellis Visit the Trade section on our website to find out more, or call our Head office on 01952 463574 or email: firstname.lastname@example.org
www heavenbydeborahmitchell com
Smarter skincare “I regularly get asked for the magic solution when it comes to skin. Skinade incorporates a lovely mix of skin health boosting benefits. It tastes good, it is easy to maintain and you will see the results within a short period of time.” Dr. Kathryn Taylor-Barnes, The Real You Clinic.
Skinade is a revolutionary skincare product that works from the inside out to help rebuild and strengthen the collagen matrix below the skin’s surface, boost natural levels of hydration and reduce the appearance of fine lines and wrinkles. Developed by leading UK scientists and manufactured in Britain, Skinade’s unique formulation contains high-grade collagen and essential micro-nutrients feeding your skin from within.
Does it work? Scan code for 100% real and Trustpilot verified, independent customer reviews
Tel: 0843 289 9663
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FAKEBAKE FROM the chalk white skin tones prevalent in the 1500s, through to the sun bed craze era and uber tans of the 80s and 90s, and then the paler trends that emerged more recently, there’s always been a nationwide pressure to keep up with the tanning expectations of the day.
Now in 2015, we are seeing a preference for a more subtle golden glow and an enhancement of one’s natural colour, thus cementing tanning regardless of the desired outcome - as an essential aspect of one’s beauty routine. With these ongoing changes on what constitutes complexion perfection, there is a demand on tanning brands to cater to every bronzing desire. They must look to their repertoire and ensure they have products to satisfy the paler and darker trends, the sun-kissed look and the holiday glow, because regardless of the overall fashion of the era, the industry is always mindful that seasonal trends in tanning also come into play. If we look to the 2015 trend of enhancement of one’s natural colour, it is very easy to conclude that, now more than ever, a tanning brand’s formulations must work with the skin’s natural pigment. If not, the dreaded ‘Tango’ affect becomes a reality and let’s face it, this is a look that is never in style!
Bespoke Bronzing If we then take our consideration of skin pigmentation that step further, and understand the fact that everyone’s skin contains varying levels of natural pigment in different areas, the opportunity for completely bespoke bronzing comes into play. And for a salon, creating an exclusive story behind every client’s tan takes the personalisation of treatments to a whole new level. Whether it is in reference to a natural or a self-tan, how often do you hear a client state that certain areas of their body do not tan as well as the rest, with legs normally being the area most frequently complained about? This common issue is directly linked to the fact mentioned above, in that different areas of the body containing less natural pigment, therefore making them harder to tan. For example, it may well be that when a client showers after the specified tanning development time that the problem area does not appear as dark as the rest of their body, or it may be that over the course of the life of the self-tan, they find that the colour in this area fades far quicker.
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A recipe for tanning success So what if you could use a formula to blend the perfect tan for your client, with the result being a flawless and even coverage across the whole body? Well it’s time to get the set, because this is the latest innovation about to take the tanning industry by storm. So how does it work? The treatment starts with the ‘Tanning Expert’ carrying out an extensive consultation with the client, with a focus on body mapping to determine the hard to tan, easy to tan and dry areas. Based on this, the therapist then moisturises the dry areas, ideally with a moisturising spray, then spray tans the easy to tan areas as normal with the client’s chosen base tan. It is then with the problematic tanning areas, that the ‘science bit’ comes in. A calculation is made based on a tanning formula and the client’s answers during the consultation, which will guide the therapist on the amount of additional
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drops of DHA & Bronzer and Bronzer, which need to be added to their tanning system for spraying over the hard to tan areas. And the results? The ‘Tanning Expert’ has created a perfectly bespoke tan by increasing the intensity and lifespan of the colour in those hard to tan areas. What’s more, they have heightened the client’s enjoyment of the treatment, by redefining a student spray tan. Enhancing your current salon tanning treatment with a concept such as blending is the quickest and most cost effective way of encouraging customer loyalty, boosting revenue and elevating your salon’s status. When it comes to the tanning industry it is of pivotal importance that you stock the brands which remain at the forefront of innovations such as this. Not only will this enable you to create a unique offering for your clients, it will differentiate you from competitors and continue to help drive your passion for an industry that you love.
1. Crazy Angel Tan Application Mitt Tan application mitt to buff and blend in areas to ensure a smooth and even tan
2. Crazy Angel Take Me Higher Intensifier Drops The ultimate product for Crazy Angels who want to achieve the deepest, darkest tan possible. Contains 34% DHA. Allows you to personalise each clients tan to achieve an all over deeper, darker tan. Form a contour for a more shapely look and that all important slimming effect. Increases the DHA level to achieve the deepest, darkest tan possible.
3. Crazy Angel Twilight Mistress Quick drying formula glides effortlessly onto the skin leaving an instant deep glow. Infused with Bearberry this alcohol free solution moisturises and hydrates to leave skin silky smooth. The lush, fresh fragrance combined with naturally derived DHA and Erythulose provide a gorgeous, deep and long lasting tan.
4. Crazy Angel Golden Delight Self-Tan Mousse Crazy Angel Self-Tan Mousse is perfect for those angels wishing to achieve a warm, sunkissed glow. The quick drying, whipped foam glides easily onto the skin for a streak free, golden tan. Enriched with Bearberry and Shea butter to moisturise and hydrate while the lush light fragrance leaves skin pleasantly scented. www.capitalhairandbeauty.co.uk
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Skinny Tan is the Australian sunless tanning sensation now available in the UK. Skinny Tan is the first tanner to combine natural tanning actives (no chemically processed DHA) with natural cellulite actives to help the body looked naturally tanned and appear more toned. Packed with beautiful moisturisers such as Almond oil and Grape Seed Oil and with a beautiful coconut scent, Skinny Tan is leading the way with the next generation of tanners. No streaks, no orange, no patchy fade and no unpleasant smell.
2015 sees the launch of the Skinny Tan Salon Professional Solution. You can give this a trial run for as little as ÂŁ15 for 250ml or take advantage of our pre BeautyUK show price and get two litres for just ÂŁ80 enter 2SAVE at the checkout at www.skinnytan.co.uk
Spray Tanning | Self Tanning | Spray Tan Equipment
Sold exclusively in Sunjunkie boutiques and at www.sunjunkie.com
The Professionals Choice
Exclusive Salon and Spa Packages
WHERE BEAUTY MEETS
TECHNOLOGY Luxury Tanning Experts
SUNJUNKIE.COM www.sunjunkie.com | email@example.com | +44 (0)161 491 4499
Nutritional Advice We would all like to have a glow, plenty of vitality and a feeling of well-being. The national media bombard us with so much information about losing weight, getting more exercise and the benefits or otherwise of many foods, that it is hard to put it all together to achieve optimal health and reach this goal. We should also consider our spiritual wellness, social wellness, physical wellness and even our emotional wellness. Eating a healthy and well-balanced diet is the key to well-being - but just as important is lifestyle as we know only too well how debilitating stress can be. There LORNA RHODES, nutritional therapist and cookbook author, gives her guidelines with nutritional tips that may help put you on the road to feeling healthier and more energetic. Often the root cause of not feeling great lies within our digestive system, which for many people does not function well. This is often caused by eating the wrong foods, such as greasy take-aways, processed foods, (high in sugar and fat) or just not eating plenty of fruit and vegetables. Aim to eat at least five different portions a day, preferably more vegetables than fruit. Digestion starts in the mouth: how many times have you eaten in a hurry in the car, or in front of the television, not paying much attention to the food you are consuming? Food needs to be thoroughly chewed, to break down the food and mix it saliva which contains enzymes that are needed for digestion.
to take to work, in the car for a long journey or just to eat while watching TV. Pack a lunch for work to avoid having to buy less healthy food. Prepare some extra food for the week, such as a large batch of vegetable soup so there’s always something healthy to eat. Scale down buying convenience foods, that is, anything in a package. Your focus should be on eating nutritious foods that will protect your health. Make wellness a goal rather than thinking that weight loss and going on unsustainable gimmicky diets is the solution. If you are overweight adopt a healthy lifestyle by eating real whole foods that are low GI (Glycaemic Index) and stay active. Research has shown that a bad diet is a major contributor to poor health, particularly heart disease, stroke, osteoporosis, and some cancers. It is a well known fact that there is a positive relationship between eating a healthy diet and longevity. Such tips as eating plenty of vegetables and fruits, a low saturated fat intake, reducing sugar and lowering salt consumption all help. It is not only a long and healthy life that we wish for, but throughout life we would all like to experience a feeling of good health and well-being.
Fruits and vegetables give a good intake of anti-oxidants,and phytochemicals that mop up cell damaging ’free radical’ molecules and are also a good source of vitamins and minerals all of which are needed to keep the immune system working well to prevent infections and illnesses. Fibre is needed to keep the digestive tract healthy and encourage muscle contractions to make sure all the waste is eliminated properly. Many people suffer from constipation because they do not eat enough fibre. This is not good for well-being as toxins that sit in the intestines can cause many unpleasant diseases. Another cause of constipation is dehydration and many people do not drink enough water - you should be aiming for six glasses as day. Keep a glass jug of water at your work station to remind you to drink throughout the day. Insufficient water can be the cause of headaches, affect your energy levels, mood, and ability to think clearly. Keeping hydrated is also good for the skin. The key to healthy eating is to be prepared, by making good choices when shopping. Try not to keep processed snacks in your house. Cut up some fruit and fresh vegetables to keep on hand whether
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Lorna Rhodes Nutritional Therapist (Dip ION) mBANT CNHC Cookbook Author E: firstname.lastname@example.org
Non Surgical Liposuction
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Lipo-Light has taken America by storm providing the latest in non-surgical liposuction. These revolutionary machines use scientifically proven 635nm red light therapy allowing you to offer inch loss, toning and cellulite reduction. See the results for yourselfâ€Ś
How it works When the body needs fuel, the brain sends signals to the adipose cells to break down stored fat to release energy, a process called lipolysis. The heat and light emitted from Lipo-Light simulates this release of energy. Exercise completes the process of burning the energy resulting in immediate slimming and toning â€“ 'in the areas you want'. The science behind LIpoLight A chromophore is the part of a molecule responsible for its colour that absorb certain wavelengths of visible light. Red light (635nm) emitted from Lipo-Light causes the fat cell membranes to lose their round shape, changing the permeability of the cell. This alteration of the cell triggers the release of a lipase enzyme that breaks triglycerides (fat) down into monoglycerides and fatty acids, which releases energy, shrinking the cell. Did you know? Lipo-Light is the best-selling machine in the USA
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NovaLash Platinum Bond A revolutionary product with over a decade of history NovaLash revolutionised the lash extension industry over a decade ago with the innovation of its Platinum Bond adhesive, the world’s only bio-compatible, oil-proof, patent-pending lash adhesive formulated with a flexible agent. As a result, NovaLash received the prestigious Cosmetic Innovator of the Year award from ICMAD in 2007. And now in 2015, NovaLash and its Platinum Bond adhesive continue to be sought after worldwide by those wanting the longest-lasting, highest quality results. NovaLash helps salons, spas and independent lash artists to easily build a successful, profitable and powerful lash extension business. SO WHAT’S THE NOVALASH DIFFERENCE? DURABILITY & LONGEVITY- Because NovaLash’s Platinum Bond is ‘rubberised’, extensions bend and flex with natural lashes, creating a more durable bond and allowing clients to go a full four weeks between infill appointments vs the standard 2-3 weeks. This means salons/spas can more easily grow their lash extension business and create loyal, long-term customers. The less often someone has to return for maintenance the more likely they are to wear lash extensions for a longer period of time. And when applied using the ‘NovaLash Technique’, which works with the natural lash cycle, extensions appear more natural and sophisticated, even after 3-4 weeks of wear time. The NovaLash Technique eliminates ‘spidery’, messy lash extensions that are noticeable and can be embarrassing for the wearer. WATERPROOF & OIL-PROOF- With NovaLash no waiting period is required when exposing lash extensions to water, steam or oil. This gives salons/spas using NovaLash a great competitive edge. Other adhesives on the market require avoidance of water and steam for a specified amount of time, limiting the client’s activities. NovaLash allows clients to immediately swim, shower, sauna and return to their normal daily activities. This makes NovaLash a great choice for spas when clients wish to use the
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facilities or have a steam facial after their appointment. Additionally, NovaLash is 100% oil-proof. Other services on the market are not oil-proof and clients are advised to eliminate the use of all oils on the face, which can disrupt clients’ beauty routines. This is especially relevant now that facial oils are more popular than ever. NovaLash actually encourages the use of oils on the lashes, instructing clients to use its oil-based cleanLASH directly on the lashes each night to keep extensions clean and conditioned. HEALTH & SAFETY- NovaLash safety-tests its products and holds the industry’s only physician-developed training, earning it the reputation as ‘the healthiest’ lash extension system. Natural lashes are not damaged, thus clients can wear NovaLash indefinitely and confidently, allowing salons/spas to build a successful business with the brand. To experience the NovaLash difference, inquire about affordable training options. NovaLash trains throughout the UK and Ireland. Phone: 01273 862399 or Email: email@example.com
an experience they probably don’t usually receive at a spa and which will give you an advantage over competitors. Not all aesthetic treatments will suit all types of spa. The majority of spas would not wish to compromise on their core ethos by introducing something that fell outside of the remit of wellbeing, natural, holistic and relaxing. SkinFirst understand this, and our strapline is ‘the gentler way to hold back time’. There are a number of reasons why spas should be re-considering their treatment offerings, and many progressive spa and hotel groups have already recognized this. Primarily, we live in a world which is changing rapidly, and where consumers are highly knowledgeable (as a result of electronic communications and media), compared to their counterparts even a decade ago. So there is an increasing element of consumer assessment, in terms of how the treatments being offered sit within those that are potentially available, in relation to the benefits that will ensue. Alongside this there is a hugely pervasive influence which is subliminal as well as overt, indicating that we should all be looking as youthful as we can for our age. Spas that can fulfil on both of these aspects of expectation will be ahead of the game, provided it can be done in a way that befits the spa concept.
The Modern Spa In recent years the beauty industry has witnessed the blending of the spa sector with that of healthcare, to arrive at the current model of Wellness incorporating the two. The modern spa offers treatments that make more of a difference to the lives of clients, than beauty treatments alone could ever do. The word ‘spa’ conjures up images of long days filled with mud baths and meditation classes, exquisitely prepared spa cuisine, and fragrant eucalyptus groves. Although we all like to indulge and feel pampered and crave for those days where the world is a calmer place, today’s spas can also offer new and innovative treatments that can blend perfectly without losing their identity, whilst simultaneously broadening their captive audience to generate additional revenue.
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Spas have of course been increasingly broadening their repertoire of offerings, but predominantly in relation to the areas of exercise, mental wellbeing, and nutrition. They have not so rapidly embraced the concept of offering aesthetic treatments, as these have traditionally been seen to be at odds with the spa environment. However, the non-invasive aesthetics industry has progressed dramatically in recent years, and is now able to offer treatments which sit perfectly alongside the most escapist and enjoyable spa menu (and indeed compete in terms of the relaxation experience). Your client can receive an aesthetic treatment, with amazing results, which will leave them feeling not only relaxed and rested, but with the satisfaction of seeing visible improvements to face and body:
On a more commercial note, non-invasive results driven treatments, such that SkinFirst are advocating, are more profitable than many of the other spa treatments available. Also multiple treatments are usually recommended (although one off treatments are also beneficial), thus compounding the returns and increasing the occupancy rates. By offering something different to other spas and salons then clients are attracted into your business that perhaps otherwise would not have travelled to you, or who would not have considered your other offerings. Aside of the income that can be generated from attracting new clientele, usually those looking for results driven aesthetic treatments are prepared to pay a little more, so they are particularly valuable customers, and the resultant opportunities to cross-sell products and other treatments are significant. The danger of not offering up to date, more visibly beneficial and long lasting treatments as demand is dictating, is that your clients will go elsewhere to receive these treatments, and you could experience a migration of existing customers, to your competitors. www.skinfirst.co.uk
Radio Frequency by SkinFirst The perfect partner to your spa and wellbeing facilities In a crowded market place many health spas are now looking to add an extra dimension to their products, services or facilities. Likewise, today’s discerning client is often wanting to visit a spa that can provide for all their health and wellbeing needs in one place. SkinFirst believe our Radio Frequency system can offer your spa a leading advantage whilst giving your customers an all round well being experience - in other words, the perfect Synergy. The Ultimate Dual Radio Frequency system is the ultimate in safe, effective skin tightening and lifting technology. Radio Frequency stimulates your own natural collagen and tightens your elastin fibres to bring about long-lasting rejuvenation. In a recent article, a Hollywood newspaper reported; “Radio Frequency offers visible results without surgery. Scalpels are becoming yesterday’s news, even in Tinseltown. Skin tightening is super popular in Hollywood as actresses have their eyelids and brows treated right before red-carpet events. Instantly the skin looks incredibly taut and there is no downtime!”
The Ultimate Dual Radio Frequency system by SkinFirst provides bespoke solutions for: • • • • • • • •
Non invasive skin tightening and lifting A fresher, younger complexion Tightening of the jaw line Nasal labial folds Vertical lines on the upper lip Slack skin around the neck Crêpey skin on the décolletage Poor elasticity
The Ultimate Dual RF System can be combined with a pre or post water and oxygen delivery, to provide our signature spa AquaBliss Facial Treatment. Together this presents a dynamic business model to the Health Spa that is looking to gain an advantage in a very competitive market.
The benefits: • Instant results, the skin looks more radiant, fresher and tauter after a single treatment. • The Spa Combo system targets all aspects of skin ageing in one complete treatment. • First class training and on-going support offered as standard. • Builds client loyalty and additional revenue. • Personalising your treatments to fit your clients’ needs provides the perfect partner to your skin care brand. • Be different; don’t just offer the usual facilities and stocked brands, gain a leading edge advantage over your competitors. Purchase price: Available on either lease finance or pure rental from only £50 per week.
01925 446688 firstname.lastname@example.org www.skinfirst.co.uk
The gentler to beauty hold back the way art of & time well-being
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THE LATEST TREND IN BEAUTY: FACE YOGA FACE Yoga is creating a buzz in the beauty and wellbeing industry and you are set to hear more about it over the coming years. This is mostly due to World leading Face Yoga expert, Danielle Collins. As well as appearing on TV shows such as ITVâ€™s Lorraine, The Only Way is Essex and The David Dickinson Show as well as Channel 4â€™s How Not to Get Old with Louise Redknapp and being a spokesperson for major brands such as Nintendo, BT and Olbas Oil, Danielle is passionate about spreading the word on the amazing benefits of Face Yoga. She has taught around the World, appeared in major newspapers and magazines and has 150 teachers internationally teaching her programme, The Danielle Collins Face Yoga Method. Editor LAURIE STONE met with Danielle to ask her some questions about this exciting new trend.
So Danielle, tell us, what is Face yoga? I am a great believer in us all having the opportunity to look and feel the very best we can for our age and to be able to use easy, effectve and enjoyable techniques to naturally look and feel younger and healthier.The Danielle Collins Face Yoga Method is a combination of face exercises, face massage, face acupressure and face relaxation. It also focuses on wellbeing techniques for the mind, body and soul as I believe that beauty also comes from the inside out. It is a natural face lift. The core part of my Method is a ten minute upper face and a ten-minute lower face workout, to be done six days week.There are also additional techniques using acupressure, self-massage and relaxation.The Method uses the most effective traditional techniques combined with the latest research to give safe, natural anti-ageing results.
Face Yoga also gives a holistic feeling of wellbeing which can benefit the mind and body. What effect does it have? The benefits of regularly practicing The Danielle Collins Face Yoga Method are anti-ageing, reducing lines and wrinkles, lifting and firming, improving skin tone, reducing headaches and eye strain, relaxing tension, giving an energetic appearance to the face and a healthy glow. Face Yoga also gives a holistic feeling of wellbeing which can benefit the mind and body. There are five aspects to The Danielle Collins Face Yoga Method and here is how they work: Face Exercise: just as your body needs regular exercise to stay toned and firm, the 57 muscles in the face and neck also need to be exercised. As they become stronger through exercise they are lifted and firmed and the skin attached to the muscles is also lifted and tautened, therefore reducing lines and wrinkles. As the muscles are much smaller than those in the body, it takes a lot less time for them to increase in strength and tone. Face Massage: by regularly massaging the face using the techniques from The Danielle Collins Face Yoga Method, you will increase the circulation, lymph flow and remove toxins.This will reduce poor skin tone, puffiness and dark circles and allow the skin to look healthier and more youthful.The massage techniques will also increase the collagen and elastin, the natural plumping agents which will mean a firmer and healthier complexion. Acupressure: this age-old technique works by pressing on certain points on the face.This can increase the flow of the subtle energy or prana in the face.This therefore reduces tension, increases circulation and gives a healthy glow to the skin. Relaxation: by learning to relax tension in the face this will help to reduce and prevent the deep sets lines and wrinkles caused by stress, squinting or grimacing.The Danielle Collins Face Yoga Method allows you to relax the face correctly giving it a more open, youthful look. Wellbeing: Remember that taking time to do the Wellbeing aspect of The Danielle Collins Face Yoga Method will also do wonders for your overall health and happiness.Taking time to relax, do something for you, and knowing you will look and feel better as a result may mean you also notice yourself feeling calmer and more energised as well as looking younger and healthier.What happens on the inside, radiates on the outside. the art of beauty & well-being 91
Danielle Collins: FACE YOGA
How easy is it? It is very easy. It just takes 20 minutes a day, which can be done in two ten-minute sessions, and anyone can do it. Even if you can’t fit in the 20 minutes, just doing a few exercises daily but remembering to keep it up is the key. It really doesn’t matter when you do the exercises. Just do it when is best for you. It is always better to do the exercises at the same time and same place everyday as this gives you a routine and ensures you stick to the programme.You can do them sitting up or lying down and it is best to be calm and relaxed in a quiet place. Some people set their alarm early in the morning to do the exercises, other people do it while watching TV, in the bath or even in the car park just before going into work. Choose a safe time or place which suits you and don’t use while driving or operating machinery.
How long will it take to see results from the Danielle Collins Face yoga Method? You will see and feel some difference straight away. Your muscles may feel they have had a good workout (just like with body exercise), you will see and feel less tension in the face and you will have a rosy glow. Everyone has different faces so the time it takes to see changes varies from person to person. As a general rule you will start to see more of a long-term improvement in your face and neck after one-two weeks. After two-four months, you will notice you have less fine lines and less tension and people will notice you look healthier and more energised.Within six-nine months people have reported that they look and feel many years younger and feel more relaxed within themselves. Remember that taking two sessions of ten-minutes each for yourself to do this every day will also do wonders for your overall wellbeing and stress levels. This time to relax, do something for you, and knowing you will look and feel better as a result may mean you also notice yourself feeling calmer and happier.
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How does Face yoga affect my skin? All the exercises in The Danielle Collins Face Yoga Method work the hypodermis or the lower layer of the skin (the muscles and fatty tissue), the dermis or the middle layer (the connective tissue) and the epidermis or the upper layer (the cells). By working all these layers correctly it will increase the blood circulation, allowing more oxygen and more nourishment to reach the cells of the skin (upper layer). The result is a clear, healthy complexion with a beautiful glow which has less toxins and has a better ability to absorb moisture.The massage techniques in The Danielle Collins Face Yoga Method are designed to stimulate collagen and elastin production in the middle layer of the skin giving you a smoother, more supple, tighter-looking skin.
Why did you start Face yoga? My journey began after being diagnosed with M.E shortly after finishing university. Doctors told me that there is no cure for this illness and I would have to live with it for the rest of my life. Determined to find a way to get better, I started researching stress management, natural nutrition, yoga and complimentary therapies. By applying these to my day-to-day life, I overcame the illness within two years and felt happier and healthier than ever before. I then wanted to help others in the same way, whether it be overcoming an illness, feeling good about themselves or looking the very best they can, so I trained in Yoga, Nutrition and Relaxation Therapy. My clients were enjoying how Yoga toned their bodies and relaxed their minds, but they were saying to me ‘what about my face?’ I then started researching the face and the way it works and investigating age-old techniques from India and China and put together The Danielle Collins Face Yoga Method. I have been lucky to teach this around the world, on television and in the media. The Danielle Collins Face Yoga Method is the most popular Face Yoga method and we offer teacher training courses to qualify in Face Yoga.
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Danielle Collins: FACE YOGA How can people practice it? You can attend a Face Yoga class or you can practice Face Yoga in your own home with Danielle’s ’10 Minute Natural Facelift’ DVD or App. The ‘10 Minute Natural Facelift’ leads you through the two tenminute upper face and lower face workouts for a younger healthier face.There is also two ten-minute massage and acupressure sections which can be used in addition to the upper face and lower face workouts.These workouts can be used as quick ten-minute fixes to rejuvenate, tone, lift and relax the face or can be practiced together to form a complete anti-ageing plan. The DVD and App also include three additional features on Gentle Body Yoga for Anti-Ageing, Juices and Smoothies for Healthy Skin and Homemade Natural Skincare.The DVD retails at £14.99 + £2.50 p&p and the App is £7.99 for all seven sections or can be purchased as separate sections. It can be ordered online from Danielle’s website: faceyogaexpert.com/shop. Knowledge to look after the health of our faces, just like we do with our bodies.
What are the three most popular exercises? 1.The 'V': to reduce lines and wrinkles around the eyes and to make the eyes more open and energized. Put both your middle fingers together between your eyebrows then apply pressure to the outer corners of your eyes with your index fingers. Look up and start to move the lower eyelids upwards, making a strong squint.Then relax and repeat six more times.To finish squeeze your eyes shut for ten seconds then relax. 2. Smile Smoother: to reduce lines around the mouth and to lift and firm the cheeks and jaw. Hide your teeth with your lips and make an 'O' shape with the mouth.Then, smile as wide as you can and keep hiding the teeth. Repeat six times. Next, hold the smile shape and place one index finger on the chin.Then start to move your jaw up and down as you tilt your head back. Relax and repeat twice more. 3. Giraffe: to tone and lift the neck area. Looking straight ahead place your finger tips on the top of your neck and lightly stroke the skin down as you tilt your head back. Bring your head back down and repeat twice more.Then jut your lower lip out as far as possible, place your fingers on your collarbone and point your chin upwards, pulling the corners of your mouth down. Hold for four deep breaths. To find out more visit www.faceyogaexpert.com or follow Danielle on twitter @FaceyogaExpert and Facebook the Face yoga Expert
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The Ritz Salon introduce their new brand partner ELEMIS and exclusive new treatments
The Salon at The Ritz London is delighted to announce that from February 2015, the leading luxury British skincare and spa brand, ELEMIS, is to become the sole spa brand used at the prestigious hotel. Following a recent refurbishment, The Ritz Salon offers a double treatment room, single treatment room, manicure and pedicure room and two-chair hair salon. The design reflects the Louis XVI interiors of the hotel with stunning bespoke furniture and offers complete privacy for guests creating the perfect destination for relaxation.
the Ritz Signature, 90 minutes - £155 30 minute Frangipani Wrap and Scalp Massage 30 minute Hot Stone 30 minute Anti-Ageing Facial
the Ritz Signature Deluxe, 120 minutes -£210 30 minute Frangipani Wrap and Scalp Massage 30 minute Deep Tissue Massage 60 minute Visible Brilliance Facial
Situated on the seventh floor of the hotel, the treatment rooms at The Ritz Salon will offer a selection of key ELEMIS face and body treatments as well as two exclusive ELEMIS signature treatments designed by Noella Gabriel, Director of Product and Treatment Development at ELEMIS. The two new signature ELEMIS treatments indulge both the face and body with a nourishing wrap using the iconic Frangipani Monoi range, and either an invigorating or relaxing massage as well as a clinically proven anti-wrinkle, radiance or skin smoothing facial.
ABOUT THE RITZ LONDON For over a century, The Ritz has been the benchmark by which other hotels are measured. Perfectly located in a landmark position in the heart of London’s West End, the iconic hotel has long been the hotel of choice for Royalty and aristocracy, dignitaries and countless other discerning guests. Following refurbishment it is sparklingly renewed though still retains the luxurious Louis XVI style interiors, meticulous service and the exquisite bar and restaurants for which The Ritz name is synonymous. Opening hours: Monday - Friday: 8am-7pm Saturday: 8am-4.30pm Sunday: 11am-4pm
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The Ritz Salon’s new treatments will offer guests a complete spectrum of spa treatments including facials, massages and body sculpting masks for both men and women as well as ladies’ and gentlemen’s hairdressing, hair and make-up, manicure and pedicure, waxing, and specialised body treatments. The ELEMIS brand was founded over 24 years ago and is the winner of over 190 independent beauty and spa awards. Using luxurious ingredients, the ELEMIS range presents the perfect marriage between nature and science. All treatments will be carried out within The Salon’s exclusive treatment rooms, ensuring guests absolute privacy and undivided attention. William Kent House at The Ritz is possibly one of the most romantic venues imaginable for a wedding and The Ritz Salon offers a comprehensive range of bridal hair and make-up packages designed for the bride and bridal party.
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Noel Asmar and Grahame Gardner team-up in the uk
Grahame Gardner Ltd are delighted to announce a new partnership Noel Asmar, the internationally renowned and prestigious workwear brand. This marks the start of an exciting new partnership between the well respected UK uniform supplier Grahame Gardner and the Canada based awardwinning Noel Asmar uniform collection. Synonymous with style, innovation and quality, Noel Asmar offer workwear of a quality and standard not seen before within the UK market. The garments within the Noel Asmar collection capitalise on luxurious fabrics, so are soft to the touch and pleasing to wear. With a selection of over thirty tops and complementary trousers and skirts, the collection presents an exceptional range of flattering and stylish workwear solutions. Explore the new range at www.grahamegardner.co.uk or call 0116 255 6326.
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Go Nude this SS15 With udo’s Choice
Thanks to the likes of Marc Jacobs sending bare faced models down the SS15 runways our skincare regime has never been so important. Yet before you reach for the latest cleanser or toner its key to nourish your skin from the inside out. While our intake of the omega-6 EFA linoleic acid has doubled in our diet, our intake of the omega-3 EFA alpha- linolenic acid is at 16% of already inadequate 1850 intake, and too low in the diets of 95-99% of the population. The result of this imbalance of EFAs in the skin is dryness, dandruff, eczema and psoriasis-like inflammatory skin conditions, acne, toxic deposits in the skin, skin damage, and increased risk of sunburn. thankfully udo’s Oil can help.
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Accelerates the elimination of photodamage, evens out skin tone, moisturizes the skin and prevents signs of premature aging. A powerful antioxidant and healing ingredient,Vitamin C also promotes collagen production to increase elasticity and smoothness of the skin. Correcting is a complete line of cosmeceutical-based formulas that provide solution focused, targeted results to address signs of problematic skin, premature aging and environmental assaults. 30ml – £73 Available from Kerstin Florian spas and from www.kerstinflorian.co.uk
Available through their website www.beyondorganicskincare.com 0845 500 3550 the art of beauty & well-being 97
MY BEAUTY REGIME PETA TODD FORMER model and radio personality PETA TODD is married to cycling ace Mark Cavendish and an active patron of Help for Heroes. She has two children, Finbar, nine, and three-year-old Delilah, and they split their time between Essex, Isle of Man and Italy. Here, 28-year-old Peta shares the secrets of her beauty and well-being regime with Laurie Stone What is the first thing you do when waking? Breakfast, exercise or skin care? First things first for me is always getting breakfast ready for the troops before school run madness. They all like different things so can sometimes prove tricky. Then I attempt to make myself look presentable, I find a quick once over with my favorite ‘Yes to Grapefruit’ correct & repair brightening wipes and a slather of Charlotte Tilbury ‘Charlotte’s magic cream.' Favorite morning must have Beauty item? ‘Yes to Grapefruit facial wipes’ & a smear of carmex lip balm. Smelling good! What perfume do you wear? I very rarely wear perfume as I find I give myself a headache, but if I do I like the Zara kids fragrances, as they are made for kids the smell is mild almost like baby lotion I think. I love them. Energy booster mid-morning? I will reach for a handful of organic natural almonds when I need a snack or bit of energy. Time for a Jog or gym? If I am honest I really dislike the gym, and contrary to popular belief am not a very keen cyclist either. I do enjoy to go for a run as we live in endless fields but it isn’t
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really always easy with the children when Mark is away so I run when I can and use the cross trainer at home when I cant mixed with trying to fit in squats and some other exercises while I making the dinner or watching MasterChef!
Essentials for an evening out? I like to think I am pretty low maintenance so really I just want a good concealer, probably NARS cream stick and a carmex lip balm. Perhaps my blusher NARS in Desire. Oh, and a hairband.
What would you say is one of your weaknesses in your regime? One thing I am really bad at is drinking enough water; it is a real weakness of mine. I try and make sure I have a bottle with me at all times but it’s not my strong point. I prefer to soak in a bath than drink it!
When and what are the guilty pleasures? I don’t drink alcohol really and don’t smoke, but. I really am weak for a Lucozade Original and a packet of crisps!
How light is lunch? I go through stages with lunch and will eat the same thing for a week until I am sick of it, but I do like to add chili to everything. But if I have big lunch then my dinner is super light but really I am pretty healthy at lunch especially. Fresh is always what I crave. Any chance of an afternoon nap? Haha I wish. Dinnertime - what's on the menu? I would eat Japanese or Vietnamese food everyday if I could. With Mark around dinners is a pretty balanced affair so the key is getting variety and flavor into healthy dinners. Getting lots of colour on the plate is always good. We very rarely eat red meat though.
What is your nighttime ritual? I try to have a least 30 minutes after the kids are in bed to just do something for me, like a bath, TV programme or read. Then I go up to bed and take off any makeup with Johnsons sensitive facial wipes. I then cleanse with Simple cleanser followed by Charlotte Tilbury ‘Charlotte’s magic cream moisturiser’; Darphin ‘Intral recovery balm’ and lastly Rose Otto face oil. Peta finished a gruelling challenge for Help for Heroes at the end of last year and looking forward to an international rallying competition on behalf of the charity. She is also busy at home looking after her two children as Mark's racing season is now in full swing.
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