Burgeon Boutique Brand Discovery

Burgeon Boutique

PHASE 01

DESIGN DISCOVERY & DIRECTION

ABOUT THIS PHASE

The discovery and direction phase is a crucial part of the branding process, as it sets the stage for all subsequent design work. By gaining a deep understanding of the brand and its target audience, designers can create a visual identity that accurately reflects the company's personality and resonates with its intended audience. The result is a cohesive, effective brand that stands out in a crowded market and drives business success.

PHASE 1 DISCOVERY & DIRECTION

PHASE 2 LOGO DESIGN & EXPLORATION

PHASE 3 PACKAGING IT ALL UP

PHASE 4 DELIVERY

MOOD BOARD

The Direction

• Minimalistic

• Bold yet minimal typography

• Sophisticated personality

• Modern

• Clean

Brand Tagline

Minimalism for the modern muse.

BURGEON BOUTIQUE

The Strategy

TARGET AUDIENCE

Fashion-conscious women who value quality over trendiness.

AGE RANGE

Your target audience can range from younger women who are just starting to build their wardrobe to more mature women who are looking to invest in timeless pieces that will last.

MISSION STATEMENT

Burgeon boutique offers versatile, minimalist clothing pieces that inspire confidence and comfort.

Next Steps

Feedback on direction

Logo design concepts