Logo Presentation

Styled by Gilda

PHASE 02

DESIGN & EXPLORATION PHASE

ABOUT THIS PHASE

We are currently at the design and exploration phase of your project. This is when we will dive deep into your logo concepts and the overall visual direction of the brand. Please keep in mind your brand has a primary, secondary and submark logo concept. Each of these variations are important for effective scale and all of your uses. I also will be presenting these concepts in black and white to avoid distractions and so we can focus on the elements and logos in general.

PHASE 1 DISCOVERY & DIRECTION PHASE 2 LOGO DESIGN & EXPLORATION PHASE 3 PACKAGING IT ALL UP PHASE 4 DELIVERY

The Logo Design Concepts

CONCEPT 1

The Inspiration

• Handwritten script

• Minimal

• Elegant

• Typography based

Primary Logo

STYLED BY GILDA

Secondary Logo

Submark Logo

BS TN MA SS

Primary Logo: The primary logo is the main graphic that represents your business and is used most often.

Secondary Logo: The secondary logo is a simpliﬁed version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes.

Submark Logo: A sub-mark logo is a stripped down graphic of your main logo. The sub-mark typically does not include text or the full name of the business.

LOGO VARIATIONS

CONCEPT 2