Burgeon Boutique

PHASE 01

DESIGN DISCOVERY & DIRECTION

About This Phase

The discovery and direction phase is a crucial part of the branding process, as it sets the stage for all subsequent design work. By gaining a deep understanding of the brand and its target audience, designers can create a visual identity that accurately reflects the company's personality and resonates with its intended audience. The result is a cohesive, effective brand that stands out in a crowded market and drives business success.

MOOD BOARD

The Direction

• Minimalistic

• Bold yet minimal typography

• Sophisticated personality

• Modern

• Clean