Brand Design Roadmap

WHAT TO EXPECT

Brand Design Roadmap ORDER OF EVENTS

THE PHASES OF BRAND DESIGN

The process of brand design typically consists of several phases that work together to create a cohesive and effective brand identity. A roadmap that outlines these phases can help guide the design process, ensure that key steps are not missed, and provide a clear timeline for completing the project. Here are the typical phases of brand design:

PHASE 1: DISCOVERY & DIRECTION

PHASE 2: LOGO DESIGN & EXPLORATION

PHASE 3: PACKAGING IT ALL UP

PHASE 4: DELIVERY & LAUNCH!

PHASE 1

Discovery & Direction The discovery and direction phase is a crucial part of the branding process, as it sets the stage for all subsequent design work. By gaining a deep understanding of the brand and its target audience, designers can create a visual identity that accurately reflects the company's personality and resonates with its intended audience.

The result is a cohesive, effective brand that stands out in a crowded market and drives business success.

PHASE 2

Logo Design & Exploration This is when we will dive deep into your logo concepts and the overall visual direction of the brand. Please keep in mind your brand has a primary, secondary, and sub mark logo concept. Each of these variations is important for effective scale and all of your uses. I also will be presenting these concepts in black and white to avoid distractions so we can focus on the elements and logos in general.

PHASE 3

Packaging it all up This is the phase in branding where we put it into a branding guideline. This is the process of creating a set of standards and guidelines that document the key aspects of a brand's visual identity, tone of voice, messaging, and other essential elements. This process is crucial for ensuring consistency in your brand's communications and messaging across all channels, whether it's in print, digital, or social media.

PHASE 4

Delivery & launch!

This is when we will dive deep into your logo concepts and the overall visual direction of the brand. Please keep in mind your brand has a primary, secondary, and sub mark logo concept. Each of these variations is important for effective scale and all of your uses. I also will be presenting these concepts in black and white to avoid distractions so we can focus on the elements and logos in general.

THANK YOU!

If you have any further questions or if there is anything I can assist you with, please do not hesitate to reach out (just click here to start an email). I am here to help and support you throughout your brand design journey.

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