Endodontic Practice US - October 2013 - Vol 6 No 5

Page 14

CORPORATE PROFILE

A history of proven technology, a future dedicated to innovation

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ith roots that can be traced back to the 19th century, Carestream Dental certainly has a long history of innovation when it comes to dental specialties — including endodontics. This legacy carries on still, as the company continues to develop imaging systems and software and enter new markets. It’s because of this proud tradition that more than 800 million images are captured each year on products from the company’s imaging portfolio. Today, Carestream Dental is focused on providing endodontists with the products they need to facilitate treatment planning and improve patient care.

Endodontic clinical image captured with an RVG 6100 sensor

RVG 6100 sensor

History of Carestream Dental The Carestream Dental of today was built on the shoulders of major industry leaders of the past — starting in 1896 when Eastman Kodak introduced the first photographic paper designed specifically for dental X-rays. As technology improved and became more digitalized, Trophy Radiologie filed a patent for the world’s first digital intraoral sensor in 1983. Already known for producing intraoral X-ray generators, the digital intraoral sensor earned Trophy a reputation as the world’s leader in dental digital radiography. In 2000, PracticeWorks emerged as a dominant dental software company when it acquired several other software companies. PracticeWorks went on to acquire Trophy Radiologie in 2002, and was purchased the next year by Eastman Kodak to expand their presence in the dental business. With the integration of PracticeWorks/Trophy, Eastman Kodak built the industry’s leading portfolio of film, digital imaging systems, and practice management software. Then, in 2007, Onex Corporation purchased Kodak’s Health Group, and Carestream Dental was born.

The Carestream Dental Factor “We exist to make your practice better,” said Marc Gordon, Carestream Dental’s General Manager, U.S. Equipment and Software. “Our number one goal is to make user-friendly, yet sophisticated, technology 12 Endodontic practice

to put our customers’ practices at the forefront.” Carestream Dental’s dedication to advancing endodontics can be summed up by the Carestream Dental Factor; three pillars on which the company bases all of its products and services. Incorporating the key elements at the heart of Carestream Dental’s philosophy, the company’s main focus is on delivering workflow integration, humanized technology, and diagnostic excellence. Workflow integration: Administrative tasks cut into time that can be better spent communicating with and treating patients. For this reason, Carestream Dental designs systems and software to enhance treatment planning and fit seamlessly into busy endodontic practices. Ensuring that every link in the chain fits and contributes to the workflow as a whole allows endodontists to increase productivity and efficiency. Intuitive technology and software are the hallmarks of Carestream Dental. By developing imaging systems that can be quickly utilized by practitioners — and easily integrated with leading thirdparty endodontic practice management software, such as TDO — users can eliminate time that would have been spent troubleshooting problems and instead focus on patients.

Humanized technology: Patients are an integral part of every endodontic practice, so Carestream Dental is committed to providing solutions that facilitate communication between the endodontist and patient. When communication is optimized, patients are happier and healthier — allowing them to make better, more informed decisions regarding their proposed treatment plan and, in turn, increasing case acceptance. Diagnostic excellence: When evaluating canal morphology and endodontic pathology, details are everything. To facilitate faster, more reliable treatment planning, Carestream Dental has created a number of cutting-edge diagnostic tools that enable endodontists to capture sharp, high-quality images quickly. From industryleading 3D imaging systems to highresolution intraoral sensors, Carestream Dental offers a range of solutions that allow endodontists to identify areas of concern and determine the best course of action.

Technology developed for clinicians, by clinicians The Carestream Dental Factor isn’t the only thing driving user-focused and innovative products and services — the clinicians at the heart of the company also play a large role. Through meetings and forums with doctors in the field, Carestream Dental Volume 6 Number 5


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