Make your Mark eting
Contents Who Logo/Branding Process Business Cards Timelines Custom Projects Process Parameters Coaching 01 03 04 05 07 08 08 08 09
Marketing/ Design
Who is Marketing and Design? At Max Broock, our Marketing & Design department is set up to operate as a traditional “in-house” advertising agency. See below for the different types of roles within the team:
Marketing Partner - This is your point of contact within the Marketing & Design team. They are responsible for the project management of your custom design projects and a resource for insight and guidance on the ongoing variety of Marketing offerings.
Design - Our “in-house” design staff is responsible for creating your custom collateral; this can start with a logo and span from a custom listing presentation to an entire Marketing campaign.
Coaching - Max Broock has a dedicated coaching team that understands the importance of customized Marketing plans for their Agents. Our Coaching team works closely with the Design team to ensure your Marketing campaign is best suited to your brand.
“Design is the silent ambassador of your brand.”
MAX BROOCK Branding
The Max Broock Design employs luxury, sophistication, and dynamism. By utilizing a sleek black, white, and red color palette; we create a timeless aesthetic that allows our brand and listings to stand out.
Logos /Branding
Logo design is a crucial aspect of branding yourself. A well-designed logo helps create a recognizable visual identity and communicates the essence of your brand.
The Max Broock Design Team will work with you to develop a logo that best represents your style and enhances your brand.
The Process
1.
Send Your Request
Complete Logo Workbook
Meet with a Designer
Design Process Begins
Logo Reveal (Round 1)
Logo Revisions (Round 2 & 3)
Final Logo Delivery
Branding Collateral Begins
2. 3. 4. 5. 6. 7. 8.
Business Cards
Your business cards serve as a tangible representation of your professional identity and can be a powerful tool for marketing yourself and your business.
New Agents - Recieve 250 Max Broock branded business cards.
Custom Business Cards - Once you have worked with the Design team to create your Logo and Brand Identity, you should consider ordering new business cards. Max Broock’s Design Team will work with you to order your cards; however, you should consider factors like thickness, durability, and texture. Decide on a finish, such as matte, gloss, or specialty finishes like spot gloss, embossing, or gold/silver foil to enhance the visual appeal of your cards. A pricing breakdown and a variety of examples can be shared upon request.
Project Timelines
Turn around times begin once all content has been recieved. Agent feedback received after 24 hours will increase completion time.
Collateral
Postcard Stationary Business Card Print Ad Digital Ad Swag Buyers Presentation Listing Presentation In House Brochure Open House Flyer Billboard Social Media Post Agent Logo Verson 1 2-3 Days 3 Days 5 Days 5 Days 5 Days 5 Days 14 Days 14 Days 5 Days 2 - 3 Days 5 Days 2 - 3 Days 14 Days Total 7 Days 8 - 10 Days 8 - 10 Days 8 - 10 Days 8 - 10 Days 14 Days 15 - 20 Days 15 - 20 Days 8- 10 Days 5 Days 8 - 10 Days 5 Days 20 - 25 Days
Custom Marketing/Design
For custom Marketing pieces that are unavailable on our Marketing platform, our exceptional team of Designers are here to help!
The Process
Agents request custom projects via emailing both our Design Team and Marketing partner.
Project is assigned to one of our Designers once all assets and verbiage are collected.
Marketing partner submits Creative Brief to Design Team and creates project in our Project Management Tool
Upon completion, the Design Team submits Collateral to Agent for review.
A timeline is assigned to the project, then the Designer begins work on your custom Marketing piece.
Custom Project Key Parameters
• Turnaround time begins upon receipt of all deliverables, from Agent and or Photographer.
• All photo’s submitted must be Hi Resolution: anything that has a DPI/PPI of 240 or higher
• All projects are limited to three rounds of design edits.
• Turnaround times for additional rounds past the first version assume that Agent feedback is recieved within 24 hours.
• Timelines are subject to re-evaluation pending defined scope of work.
• Timelines are based on business days. (M - F)
Coaching
Marketing can sometimes be an overwhelming task, especially when it comes to creating a business plan. Max Broock Realtors offers coaching to help get your budget and marketing schedule planned for the year. Our dedicated Coaching staff offers insights on different marketing materials and events that have a proven track record of success.
Our Coaching department works closly with our Design team to create one of a kind materials to better help you stand out from the competition.
At Max Broock, we know that there is no one way to market yourself. Your Marketing should reflect your brand and your style of business. We are here to help you find your niche marketing strategey and help you to best succeed.
“There is no secret. It’s hard work, dedication, drive and consistency.”
Mark eting your calendar
“It’s not what you sell that matters as much as how you sell it”
MAX BROOCK REALTORS | 275 S Old Woodward Ave, Birmingham, MI 48009