PERSONAL PROFILE
EXPERIENCE
Professional and polished with a record of success, Lora brings a personalized approach to every client. As a Top 1% Realtor in the U.S., she always puts clients first. Real estate isn’t just selling and buying, she wants her clients to be fully comfortable while making this major life decision.
Associate Broker, Realtor | Max Broock Realtors • 2001 - Present
With her intuitiveness, resourcefulness and compassion, Lora is a skilled communicator poised to deliver an elevated real estate experience to clients. She has expert knowledge of the area – especially the luxury and upscale markets. Backed by a highly trained team, she handles selling and buying seamlessly. Her attention to detail is supported by technology-forward thinking. Her team uses the latest systems and technologies to optimize their client’s experience.
Greater Metropolitan Association of Realtors® Elected Officials Breakfast
CONTACT DETAILS 248.613.9583 lorakcollaboration.com Come discuss lora@lorakrealtor.com
the importance of elected officials and REALTORS® working together to build a stronger Michigan economy!
MACOMB COUNTY
SOCIAL PROFILES
Facebook | LoraKRealtor Instagram | @LoraKRealtor
Specializing in; • Luxury Properties
• Market Trends and Pricing Specialist
• New Construction
• Condominiums
• Relocation Certified
• Estates and Trusts
ACKNOWLEDGMENTS Top 1% of Realtors® Nationally • 2014 - Present Top Producer • 2004 - Present REGISTER ONLINE AT
Hour Magazine All Star • 2014 - Present gmaronline.com/Breakfast 2017 Realtor® of the Year • Max Broock Realtors Birmingham 90% of our business is repeat or referral
LORA K COLLABORATION Associates Lora Kazanjian | Associate Broker, Realtor® Jackie Bortman | Realtor® Kathy Umbarger | Realtor®, Office Manager Paulette Apkarian | Client Services and Marketing Manager
MACOMB COUNTY ConCorde Inn AFFILIATIONS 44315 Gratiot Ave, Clinton Township February 6, 2017 9:30am to 11:00am Please RSVP by 1/26/17 For further information or to RSVP, please call Travis Greer 248-306-0787
In real estate, it all comes down to relationships . . . and that’s what Lora Kazanjian brings to the table. Savvy and professional, Lora has a keen understanding of the southeastern Michigan real estate market. She considers herself lucky to be able to work with so many amazing clients as they buy and sell in this area. Working from the Birmingham office of Max Broock Realtors, she loves its boutique feel and stellar record of excellence. Fair-minded and a true client advocate, her long list of referrals speaks to her integrity. She’s focused on making sure her clients know she puts them first and works to ensure they leave the closing table happy. In her 21 years in this business she understands and builds on the importance of partnerships. Her network of relationships with other agents speaks to the respect she has earned and is dedicated to maintaining. That network extends to the trade community. Title companies, lenders, inspectors, carpenters, plumbers and electricians all know that she is a person they can trust. This results in a full-service efficient experience for you. This is her passion . . . it’s not just a career. She embraces the importance of how to negotiate, lead and communicate with clients and fellow agents. This job is about listening to clients and working in their best interests. Many of her clients become friends, referring their loved ones and returning to Lora repeatedly. She brings a unique approach to you with her extensive knowledge of Bloomfield, Birmingham and the surrounding areas. Lora won’t simply tell you want you want to hear. She’ll come to understand what you need and work tirelessly until you find it together. She has an expert’s eye and knowledge of real estate trends in the market and yet is approachable and grounded. Lora lives in Birmingham with her husband of 37 years and has two daughters who live and work in New York. She grew up in Troy and raised her family in Bloomfield Hills so this community is a part of her. An avid tennis player whose teams have reached the national championships three times, Lora also loves to spend time with family and friends. She’s an Associate Broker and member of the National Association of Realtors. All these relationships, resources, experiences and talents are funneled into her dedication to her clients. This is how she has built her reputation and success.
meet the collaboration
Jackie Bortman
Paulette Apkarian
Jackie is a Fontbonne University graduate with a Bachelor of Arts in
Paulette is a graduate of the University of
Social Science. She was born in Cleveland, raised in St. Louis, and has
Michigan in the fields of education and music.
lived in southeast Michigan for the last 24 years.
She taught language arts and vocal music for many years. She also worked alongside her
Jackie is a licensed realtor with a passion for real estate and her clients.
husband in their printing companies for 25 years.
She brings a diverse skillset cultivated by a highly successful background
She is passionate about her Armenian heritage,
in the hospitality industry in Sales and Human Resources. Hardworking,
volunteering her musical and choreographic
dedicated, and persistent, she enjoys building relationships and is
expertise to many organizations.
committed to being her clients’ advocate in championing their success. Paulette works as our client services and marketing manager. She is creative, hard-working, diligent, organized and always willing to go the
Kathy Umbarger
“extra mile” for our clients. She coordinates
Kathy is born and raised in Michigan but has lived around the world
branding. She is the teams’ client concierge
including Australia and Germany. Over the years, Kathy has worked as a
facilitating proactive communication throughout
customer service representative, bookkeeper, organized trade shows and
the selling and buying experience bringing a
traveled extensively calling on multi-million-dollar national accounts. Over
luxury boutique experience with a personal touch
time she moved into management when she decided to step back to raise
to all of our clients.
all marketing and advertising for listings and
her children. She resides in Birmingham where she has headed and served on many committees in the Birmingham schools over the last 20 years. Kathy is a licensed realtor and has been in the real estate business for the last nine years helping to build the Lora K Collaboration. Kathy works as the office manager and administrative assistant to Lora Kazanjian. Her duties include managing all information flow between title companies, lenders, cooperative agents and clients on deals, listings and closings. She oversees the marketing and general office day to day operations.
You can always count on the Lora K. Collaboration to be hardworking, resourceful, knowledgeable and ready throughout the home buying process.
Marketing your Home
Our Marketing Strategy
Property Assessment
Professional Photography
Listing Syndication
We will discuss the key selling features
We only use professional
We will create an online buzz for
of your home and how we will highlight
photography to depict your home
your home by pushing the listing
those to potential buyers. We will walk
across all print, web and social
out to dozens of real estate web
your home together to discuss staging
media sites. These can include
sites. We enhance your listing to
ideas to help show your home in the
still photos, aerial photography
give your home more exposure at
best light. Understanding your home
and virtual tours. The buyers first
the top of search results. We give
from your perspective is an essential
impression of your home is from
potential buyers extensive details
start to a successful marketing plan.
these photos.
and visual advertising of your home, giving them the opportunity to find out more by contacting us directly.
Print Media
Social Network Marketing
Open House
A targeted print ad
We utilize social media to further reach
These will be hosted at your discretion.
campaign will be created
potential buyers. My Facebook and
Open houses are a great way to have
for you. We also produce a
Instagram network will showcase your
potential buyers walk through your
full-color brochure for
property to potential buyers. This allows
home with someone from my team
each listing which will be
us to present your property in various
present who is knowledgeable about
available for each showing.
postings, photo albums and targeted ads.
your home and wants to sell it.
What Happens When We List
Signage
Broker’s Tour
Showing your Home
A sign will be placed on your
Your home will be featured on tour
Together, we will determine scheduling
property to indicate your home
for the Birmingham Max Broock office
parameters. We manage all showings
is for sale. The “For Sale” sign
on the next meeting date following
through the software program called
remains the single, best producing
the official listing of your home. We
Showing Desk. You can download the
form of advertisement for
will also put your home on tour for all
app to your computer or phone to
residential sales.
area agents across all brokerage firms
manage showings.
the first Tuesday after it is listed.
Feedback & Monthly Reports
Managing the Deal and Closing
Communication & Teamwork
Analyzing and following up on feedback
The days between “selling your home” and
Communication between the client
from the agent and their buyer after a
closing are very important. We watch over the
and agent is very important. I will keep
showing on your home is an important
details and contingencies of the deal including
you informed of all matters relating to
piece in understanding if our pricing
inspection, the buyer’s mortgage process, the
the sale of your home as they arise.
and marketing strategies are successful.
appraisal, title work, closing documents, the
In addition, this is how I maintain a list
24-hour walk-through, possession periods
The Lora K Collaboration consists of
of potentially interested buyers. All
and more. We proactively communicate with
4 members. We are committed to
feedback we receive is shared with you.
you to make sure you are aware of the status
working together to deliver the best
and timeline to closing. This is our area of
service to you.
We send monthly reports recapping all
expertise and we want to make the process as
showing and marketing activity to keep
smooth as possible for you.
you in the know.
Marketing and Social Media Exposure
Print Materials
Our in-house marketing team creates eye-catching designs to present your home.
EFFECTIVE MARKETING We use different marketing formats tailored to the specific campaign for your home.
Formats include: Single Page Brochure Multi-Page Brochure Advertisements Just Listed Announcement Notecards
E-Mail Marketing
We utilize E-Mail marketing to reach as many potential buyers and Realtors as possible. Through these campaigns we are
New to the market
able to communicate with our target audience every step of the home selling process. We will send out an E-Mail blast to surrounding area Realtors® during the pre-marketing process, when your listing officially goes on the market, when we hold an open house or broker tour and if there is a price reduction.
INNOVATIVE DESIGN 270 Woodwind Drive, Bloomfield Hills 4 Bed | 4.2 Bath | 6,126 Sq.Ft.
Our minimalist design captures the attention of the consumer while beautifully framing and highlighting the listing details.
SMART TARGETING English Manor Renovation on Spectacular Private Property in Bloomfield Hills
With our collection of target audiences, we work hard to ensure your listing is being viewed by the correct consumer.
Lora Kazanjian – Max Broock Realtors 248.613.9583 | lora@lorakrealtor.com | lorakcollaboration.com
Social Media
Utilizing Social Media we are able to engage with brokers and buyers every day. Through the different platforms
Facebook | LoraKRealtor
we are able to broadcast your home in
Instagram | @LoraKRealtor
a unique way that captures the essence of your home with tremendous reach.
1,000+ FOLLOWERS
200+ AVERAGE ENGAGEMENTS
Top Visited Broker Website in the State
Website www.lorakcollaboration.com Most Websites Showcasing your home All sales associates have access to the Multiple Listing Service and can search the same database and show the same homes. But, we have an extensive network that provides the most marketing exposure across the web for your home. This can make the difference in the time it takes to sell and the amount you net from the transaction.
#1 Brokerage
$1,095,000,000
In the State of Michigan
2021 Total Office Volume
We are proud to be a part of... Leading Real Estate Companies of the World® (LeadingRE) is the home of the world’s market-leading independent
1.1 MILLION
$254
GLOBAL TRANSACTIONS ANNUALLY
BILLION IN U.S. HOME SALES IN 2018
residential brokerages in over 70 countries, with 565 firms and 130,000 sales associates
120
producing 1.1 million global transactions.
CLIENT INTRODUCTIONS MADE DAILY WORLDWIDE
Our network is based on the unparalleled performance and trusted relationships that result in exceptional client experiences. Today, we lead the industry in reputation and a long list of metrics related to sales, market coverage, and more.
40%
OF TOP 125 U.S. MARKETS WHERE A LEADINGRE AFFILIATE RANKS NUMBER 1
248.613.9583
|
lorakcollaboration.com
|
lora@lorakcollaboration.com
|
facebook.com/lorakrealtor
275 S . O LD WOO DWAR D AVE . , B I R M I N G HAM , M I 4 8 0 0 9
|
@LoraKRealtor