2024 ~ A YEAR IN REVIEW
Dear Friends,Clients,andPeers,
As2024 wrapsup,I findmyself reflectingonayear that hasbeenfilledwithblessingsbut also providedchallengesinmanyways.Thisyear hasdeepenedmy gratitudefor thisamazingteamand thepeoplewearehonored towork for.Your trust,support,andpartnershipmean theworldtous, andthey arethefoundationof everythingwedoat MartinOutdoor Property Group
Inthefaceof trials,I couldn? t beprouder of how well our teamhasresponded Asagroup,we havegrowncloser thanever before;andI lovehow well thisteamworkstogether andthetrue camaraderie.
Ontheheelsof oneof thebusiest yearsMOPGhasever had,balancehasbecomeacentral focus for usaswefinishtheyear andpreparefor 2025 Aswearestrivingtocreatesynergy between our professional andpersonal lives,it?sbeenrewardingtoseethegroundwork beinglaidtohelp ensurethat our teamthrivesbothinsideandoutsidetheoffice.
Throughthis,we?venot only refinedour systemsandprocessestobetter serveour clients,but alsowitnessedremarkablegrowthinevery teammember? atestament totheir dedicationand passiontoour clients,thisteam,andtheir families.
Again,2024 wasagreat reminder of how deeply grateful wearetoevery client,vendor,and friendwhohasbeenapart of our journey Your trust fuelsour passionfor excellenceandinspires ustocontinuously seek new waystoraisethebar
Lookingaheadto2025,weareeager for thechallengesandopportunitiesthat await andare grateful for thechancetocontinueearningyour trust.
Sincerely,
ChrisMartin MartinOutdoor Property Group
Ashley Lacer~
For Ashley,2024 wasquiteayear! SheandMikewelcomedtheir sonLiamCurtisinFebruary,andshe cherishedanextendedmaternity leavetofocusontheir family Their daughtersdiveddeeper into sports,withSawyer joiningacompetitivevolleyball teamandHailey followingher passionfor soccer. They werealsoexcitedtocompletetheconstructionof their warehouse,asignificant achievement yearsinthemaking,whichhousesher women?sapparel brand,MichelleMae.Sheisclosingtheretail sideof that company,EllaLane,toprioritizeher family andthecontinuedgrowthof bothher real estate businessandMichelleMae.Ashley iseagerlylookingforwardto2025.
Alex Larson~
As Alex looks back on the year, he is incredibly grateful for the blessings of a happy and healthy family His boys, Colton and Corbin, explored new sports, with Colton enjoying soccer and Corbin preparing for basketball this winter He and Amy embraced their love for the outdoors, putting miles on their camper over the summer, exploring the Oregon Coast and mountain lakes for fishing and fun with friends. Alex even managed to set his phone aside and enjoy some time hunting in the mountains this fall.
Shannon Forrest~
For Shannon,2024 wasayear of excitingfirstsandpersonal achievements.Sheventuredout of the country for thefirst time,enjoyingtwounforgettableweeksinItaly withJoey,celebratingtheir first year of marriageandhisnew career asafirefighter.Together,they immersedthemselvesintherich culture,history,andbeauty of theregion? adreamcometrueandanexperiencefilledwithmemories tolast alifetime Beyondher travels,Shannoncontinued her passionfor fitnessby coachingat CrossFit theDeninMedford Thisyear,shecompletedher first Olympictriathlon,competedinfour CrossFit competitions,anddiscovered alovefor bothmountainandroadbiking
Sam Terrell~
Sam had a truly remarkable 2024, filled with milestones, adventures, and meaningful moments. He celebrated his first year of marriage with Erica by enjoying special moments on the coast. Sam?s year also took him to the bustling streets of New York City, where he proudly supported his brother?s off-Broadway debut in Music City Another of Sam?s highlights was harvesting his first American bison with a retrofitted antique firearm, an experience that combined his love for history and the outdoors. Sam also remains active in the community, having received multiple appointments to leadership positions, including the Central Oregon Chapter of Delta Waterfowl and the Bend Chamber.
Evan Kaseberg~
Evanandhiswifeexperiencedatransformative2024,markedby thelife-changingjoy of welcoming their first baby thisfall Becomingafather wasadeeply meaningful milestone,bringingasenseof purpose,excitement,andsheer exhaustiontohislife.Alongsidethedemandsof parenthood,Evanand Cassiehavecontinuedtomanagetheir growingcattlebusiness,balancingtheresponsibilitiesof a family-runoperationwiththejoysandchallengesof their expandinghousehold.Amidthewhirlwind,he still foundmomentstosneak intheoccasional roundof golf? asmall but meaningful way torelax and recharge.
Mike Lee~
Inhisfirst year withMOPG,Mikeembraced ayear filled withadventure,achievements,andmeaningful moments Hecreated lastingmemorieson family vacations,includingaspecial triptoHawaii withhiswife anddaughters? andperhapsevenavisit or twotoDisneyland Thefall brought anunforgettableelk huntingseason,whereMikeenjoyedgreat successandcamaraderiealongsideclosefriends.Healso markedoneof hisbest archery deer seasonsyet? asignificant achievement if youknow Mike The pinnacleof hisyear wasfulfillingalong-timepersonal goal of harvestingatruetrophy muledeer withhis bow ConsistencyhasalsobeenathemeinMike?slifethisyear,specifically inhisChristianFaith,time withfamily,andphysical health.
Jordan Chesney~
Jordancelebratedanincrediblemilestoneyear,toppedoff by her marriagetoDustin,markingthe beginningof anexcitingnew chapter intheir livestogether Shealsoenjoyedanextended triptoFlorida withher sister,Corie,wherethey sharedquality timeandcreatedmemoriesthat will becherishedfor yearstocome Oneof Jordan?smoreentertaininghighlightsof her year waswhensheandher husband,amechanic,hadtotravel four hourstorescueher father andher boss,whohadbrokendown closetothemiddleof nowhere.Shewalkedaway withbraggingrights(ChrisandJeff may still regret makingthat call).
ChrisMartin~
For Chris,2024 wasayear of embracingchallengesandstayingtrueto?doinghardthings?Hepushed limitsinnumerousways,includingcompletingtheAshlanduphill run? a 13-milecoursewith5,600 feet of gain.Healsotackled demandingtreksthroughrugged terrain,andenjoyed somememorablehunting adventures At home,Chrisfoundhisgreatest blessingsinhisfamily Hiswife,Juliana? though shewould never admit it? isanincrediblehomesteadingandhomeschoolingmomwhodedicatesherself wholeheartedly totheir family Their children,Ben(7)andMadi (5),bringendlessjoy andserveasdaily remindersof what truly mattersinlife.Churchremainsafocal point of lifeoutsideof family,work,andthe outdoors Chris?sfaithwouldnot becompletewithout theamazingfellowshipof great friendsandthe churchbodyat Red Rock Cowboy Church.
20 24 - Real Estate M ar k et Up d ate
Southern Oregon Housing Market Update: 2024
Market Perspective
Whilethehousingmarket saw anotabledeclineinactivity (unitssold)from2021 through2023,2024 suggeststhat theregionisreachinganew equilibrium Thestabilizationinunitssoldandmodest price recovery reflect amorebalancedmarket,providingopportunitiesfor bothbuyersandsellers Sellers benefit fromstrongpricingrelativetopre-covidlevels,whilebuyersfacelesscompetitiveconditions andoptionstochosefromcomparedtothemarket's2021 peak
Pricing:
Themediansalepricesaw astrongupward trajectory between2019 and2022,peakingat $414,945 in2022 Followingthis,2023 experiencedasofteningto$399,900 Encouragingly,2024 brought a modest recovery,withthemediansalepriceclimbingto$410,000? a2 5%increaseyear over year but still far below historical year over year averagesfor appreciation
Interest Rates: 2024
Interest ratesin2024 remainedelevatedcomparedtopre-pandemicyears,continuingtoimpact affordability andmarket dynamicsacrossall property segments.Asof December 20,2024,the average30-year fixed mortgageratestood at 7.04%.Thismarksaslight increasefromthe2023 averagerateof 6.81%.
Themonthly payment ona$400,000 loanhasincreasedby nearly 60%from$1,678 in2021 to$2,672 in2024.Thisstark riseunderscorestheaffordability challengesfacedby buyersinthecurrent environment.
* ApproximatePrincipleandInterest Payment basedon $400,000 loanamount,30 year fixedrate
https://themortgagereportscom/61853/30-year-mortgage-rates-chart#average https://wwwmortgagenewsdailycom/mortgage-rates/mnd
Inventory: 2019 to 2024
SouthernOregon?sresidential real estatemarket (JacksonandJosephineCounties)hasexperienced significant shiftsover thepast six years,highlightedby fluctuationsininventory,salesvolume,and pricing
- Inventory Trends:
Theaveragemonthlyinventory saw adramaticdropfrom1,545 unitsin2019 toalow of 573 in2021,drivenby asurgeindemandduringthepandemichousingboom.Sincethen, inventory levelshavesteadily risen,reaching1,109 in2024? a14.7%increasecomparedto 2023.
- SalesActivity:
Monthly salesvolumepeaked in2021 at 448 unitsbut droppedsharply to293 in2023.In 2024,theaveragemonthlysalesslightly improvedto300 (+2.4%year-over-year),suggesting astabilizingmarket
- Supply in Months:
Themarket?ssupply (measuredinmonths)increasedfrom1 3 monthsin2021 to3 7 months in2024,indicatingashift fromahighlycompetitiveseller'smarket towardamorebalanced environment
Inventory Levels
Market:HousingMarket $1,000,000 (Luxury)
IncludesallresidentialsaleslocatedinJosephineandJacksonCountiesasreportedinSOMLSDatabase
*Statisticsasof12/21/2024
Luxury Market Update: 2024
Theluxury real estatemarket inSouthernOregonexhibitedamixedperformancein2024 Propertiesinthe$1?$2 millionrangesaw steady demand,withminor increasesinbothunitssold andpricingcomparedto2023.What wasonceasignificant barrier? the$1 millionentry point for luxury homes? hasbecomemorecommonplace,reflectingashift inbuyer expectationsandmarket normssincethepre-COVID era.
Incontrast,thehigh-endluxury segment above$2 millionfacedanoticabledeclineinactivity This market,whichrecorded 15 salesin2021,dropped tojust 4 salesin2024,withnoneexceeding$2.5 millionapart fromtheDuffy Ranch,whichsoldat auctionfor significantly lessthananticipated.This sharpdeclineunderscoresthechallengesinthissegment,drivennot byinterest ratesbut by broader economicuncertaintiesanddiminishedconsumer confidenceduringanelectionyear.
Despitetheseheadwinds,early signspost-electionpoint torenewedoptimism Increasedactivityin thehigh-endsegment suggestsapotential reboundin2025 asbuyersregainconfidenceand re-enter themarket.While2024 highlightedthedivergencebetweenmid-tier andhigh-endluxury properties,theoverall outlook for theluxury market appearspositive.
Farm and Ranch Market Update: 2024
Challenges
Thefarmandranchmarket inSouthernOregonexperiencedachallengingyear in2024,reflecting significant shiftsindemandandchangingbuyer profiles.Theonce-boomingmarket for irrigated land, heavily influencedby cannabisandhempcultivationfrom2015 to2021,hascontinued tocool Since 2022,turmoil inthecannabisindustry hasleft many operatorsstrugglingfinancially or leavingthe business,leadingtoadramaticreductionindemandfor irrigatedproperties.Compoundingthis,the vineyardindustry? another key driver of agricultural landpricing? hasfacedoversaturation post-COVID,aculturewithgenerally decliningwineconsumptionandashift toward experience-drivenbusinessmodelsthat emphasizefood,music,andeventsalongsidewine.
Drought conditions,whichfirst hit SouthernOregon?smainirrigationdistrictsin2021,further exacerbatedchallengesinthefarmandranchmarket Whiletheimmediateimpactsof drought have lessened,theyremainafactor,particularly for propertiesreliant ondistrict water.Propertieswith river rightsor other strongwater rightshaveretained valuebetter,but overall,themarket has shifted Early trendsshow larger acreagefarmswithheavier soilsarestrugglingtofindbuyers,while smaller farmswithhigh-quality soils(10?25 acres)aremaintainingtheir demand andvaluebetter.
Positives
Theriseof boutiquefarmingisabright spot inthemarket.Thereisgrowinginterest inhomesteading andnichefarmsfocusedonorganicor regenerativeagriculture,particularly ascultural awarenessof foodquality andhealthcontinuestogrow Thesepropertiescater tobuyersseekingalifestyle centeredaroundsustainability andhigh-quality production,makingthemincreasingly popular, thoughthefinancial barrier toentry isstill quitechallenging,andmost homestead-typefarmsarestill lessthan10 acresandmanyarelessthan1 acre.
Onesteady pillar of thefarmandranchmarket remainsthe"lifestylebuyer." Theseindividuals,often referredtoasgentlemanranchers,prioritizethelifestylevalueof owningaranchover itsincomeor agricultural potential Propertiesofferinguniquefeatureslikelivewater,privacy,andrecreational opportunitiessuchashuntingcontinuetoattract thisconsistent buyer pool,underscoringtheappeal of SouthernOregon?snatural beauty,location,andgreat climate
Looking forward,thereisoptimismfor thefarmandranchmarket in2025 Post-electionconfidence amongcommercial farmersandlifestylebuyersisexpectedtoboost activity andsales Whilethe market continuestoreset fromthehighsof thecannabisboom,thefocusonboutiquefarmsandthe resilienceof lifestyle-focusedbuyersprovideafoundationfor thepotential for growthandrenewed vitality inthecomingyear.
ChrisMartin
Founding Partner / Principal Broker
ChrisMartinisthefoundingpartner of theMartinOutdoor Property Group.Drivenby adeep-rootedpassionfor excellence,Chrisbrings leadershipandmarketingexpertisetotheteamandhasastrongtrack recordof real estatesuccessinSouthernOregon.Hiscorevaluesare faith,family,business,andtheoutdoors.
Ashley Lacer
Senior Partner / Broker
Ashley Lacer isasenior partner at theMartinOutdoor Property Group.A natural salesperson,Ashley bringsincredibleenergy and passionfor bothpeopleandproperty Asaformer Commercial Agricultural Appraiser,shealsobringsavery uniqueandvaluableskill set tothereal estatesalesteam
Alex Larson
Senior Partner / Principal Broker
Asasenior partner at MartinOutdoor Property Group,AlexLarson takesownershipof everythinghedoeswhilealwayslookingtopush theenvelopeof what it meanstobeareal estatebroker.Hebringsan intensedrivefor resultsandgoestheextramileinevery aspect of business.A veteranreal estateprofessional,Alex?shighlevel of sales andtransactional achievement leadsby example.
Shannon Forrest Partner / Broker
Asapartner at MartinOutdoor Property Group,Shannonexemplifies customer serviceat thehighest level withher attentiontodetail, follow throughanddesiretohelppeople Thesevalueswerelearned whilebeingraisedonaranchintheApplegateValley whereshe helpedfarmandraisedbeef cattlein4H. Shannonisaleader inthe healthandfitnesscommunity,asshecoachesavariety of CrossFit classes.
Mike Lee Partner / Broker
Asapartner at MartinOutdoor Property Group,Mikebringsawealth of experiencetothereal estatebusiness.Helearnedtruecustomer servicewhilefoundinganoutfittingbusinessandguidinghundredsof successful huntingtrips Now asaseasoned real estateprofessional, heisdrivenby agenuinepassionfor bothpeopleandtheoutdoors.
Sam Terrell
Partner / Principal Broker
Asapartner at MartinOutdoor Property Group,SamisbasedinBend andisspearheadingthedevelopment of theMOPGbrandinCentral Oregon.Samisaself-starter andnatural leader whogenuinely cares for hisclientsandcommunity Hehasbuilt hisbusinesswitha ?relationshipfirst?mindset,drawingfromadiverseprofessional and personal backgroundtoserveasatrustedadvocatefor hisclientsin thisbeautiful anddynamicregion
