Luxury Life MAGAZINE Spring Edition 2016

de GRISOGONO – Opening of the new London flagship store in Mayfair, London.

Located at 15a New Bond Street and spanning 85 square meters, the store features a new interiors concept developed by de GRISOGONO founder Fawaz Gruosi in collaboration with London interior architecture practice David Collins Studio. The three rooms of the store each have a specific purpose, The Corte showcases a collection of jewellery personally chosen by Fawaz Gruosi. The Stanza Del Tempo celebrates the brand renowned timepiece collections. The room is dark and dramatic in contrast with the other spaces. The Grand Sala is lined in pistachiocoloured silk. The drawing room has an intentional residential feel and invites the guest into the private world of de GRISOGONO. Fawaz Gruosi, Founder and Creative Director of the brand explains the strategy behind the opening of the new Boutique: “The London Boutique will showcase a number of Haute Couture High Jewellery pieces that are created by artisans in our ateliers. The combination of unique designs, traditional high jewellery techniques and our creative approach will enable us to continuously surprise our customers. London today plays a very important role for the market of high jewellery and a large proportion of our unique piece production, which ranges from 350 to 500 unique pieces per year, will be exhibited in the new boutique.” www.degrisogono.com