A family man with a vision. A vision to improve the fortunes of his family. Started out with zero capital, yet Passion in his heart, and worked hard to fulfill his dream to become an entrepreneur. His values were the roadmap to creating a formidable institution, Lumax.
Mr DK Jain
Our Inspiration:
A young lad, the eldest of six siblings, gave a shoulder to his father’s dream from a tender age. He understood his responsibilities early in life and relentlessly worked alongside his father. He spent his days honing his business skills and nights acquiring formal education. He is the man who took Lumax from its nascency to be recognized as a leader in Lighting and live his father's legacy of 'Customer First'.
Journey with a Vision...
Over 75 years of history
The journey of Lumax started in a small 18 feet x 18 feet room at Bahadurgarh in Old Delhi, in preindependent India and today it has become one of the major players in the Indian Automotive Industry.
Our founder, Shri SC Jain, was a man with a Vision. On a fortuitous train journey, Shri SC Jain started talking to another passenger who owned a glass bangle factory in Firozabad. As time went by, they turned from acquaintances to friends.
A little while later, when Shri SC Jain was walking
back from work one day, he noticed the headlights of an imported car, one of the few in the city, was broken. He took the broken glass to Firozabad and asked his friend to make a temporary mould. His friend gave him 100 glass lenses for headlights. He sold it for a handsome profit at Kashmiri Gate market, the largest aftersales market for auto components.
In 1945, he founded a partnership firm called 'Globe Auto' as a trading concern and that's how the journey of Lumax began...
The First Steps
In a short time, from a trading house, Globe Auto became a fully-fledged manufacturing company, with Enfield India and Standard Motors being its first customers. Shri SC Jain further expanded the business, building a strong foundation for Lumax as a Group. Mr DK Jain built on his father’s legacy and expanded the business from a trading company to a conglomerate that has the lion’s share of the market in the Indian Automobile Lighting and Gear Shifter business. Mr DK Jain was just 19 years old when, he joined the company and started travelling and meeting customers. Slowly but surely, he started gaining confidence and built a good rapport with his customers. Standard Motors, Enfield India and Escorts became very important customers, and this led to a long and fruitful business relationships.
Starting with a small order for Telco headlights, the company became a valued partner of Tata Motors and, in mid 1970s, their plant in Pune also helped build their relationship with Bajaj Auto.
By the late 1960s and 1970s, Mr DK Jain had set up the company’s first manufacturing plant at Mayapuri and subsequently at Jamshedpur.
The foundation of ‘Customer First’ approach by Shri SC Jain reflects his attitude where everyone he dealt with was a customer, so he treated everyone with the same Respect and Valued everyone.
Leading Light
When asked to develop relationships with OEMs by Shri SC Jain, Mr DK Jain became the face of Globe Auto and his first customers were Enfield India and Standard Motor Products of India. It was a time of trials and triumphs. But the qualities that carried Mr DK Jain through were his unflagging confidence and his patience and ability to listen.
When Mr John Taylor from Standard Motors admonished him, for quality issues related to Rear View Mirrors, Mr DK Jain stood quiet and kept saying sorry again and again.
Later, Mr Taylor wrote to Shri SC Jain, saying "I must compliment your son and his patience of listening". Mr DK Jain's perseverance, patience and the art of understanding the customer had saved the contract.
Mr DK Jain's Human Resources professor taught him that when people come for interviews, they are usually nervous and bit disoriented entering an unfamiliar environment, hence one should make them comfortable first.
He applied this knowledge later while recruiting people and realised small gestures by him made a big difference. People felt more attached to the company, as they were looked at as individuals and not just as another cog in the machine.
A crisis at Bajaj Auto with its German supplier of headlamps which would take 2 weeks to resolve was eventually resolved within four days when Mr DK Jain's promise to Bajaj Auto of 500 pieces was kept by his Sikh foreman at the Rohtak Road factory, when Mr DK Jain told him he would get him a bottle of whiskey. The motivation was such that the Sikh foreman and his team worked 24 straight hours for four days and got the 500 pieces ready.
CANNOT SAY NO TO THE CUSTOMER
“Once over drinks, Mr Jain in Bajaj Auto, an old stalwart, someone who knew both my grandfather and father, told my father: ‘DK, you are a Jaini, but you still eat non-vegetarian food’ and my Dad, in a lighter vein, said: ‘You never asked me to quit. But since you are my customer, I’ll do this for you.’ And he stopped having non-vegetarian food from that day and hasn’t touched it to this day. That was how deep his customer-centricity was.”
Partnership beyond borders
In 1981, Lumax Industries Private Limited was established after taking over the partnership firm, Globe Auto Industries, and was publicly listed on the stock exchange as Lumax Industries Limited in 1985.
40 Years of partnership with Stanley Electric Co., Japan
Lumax entered into an equity participation with Stanley in 1994. Mr DK Jain also became the president of Automotive Component Manufacturers Association of India (ACMA) in the same year.
In 1997, when Hyundai came to India, Lumax tied up with SL Corporation, Korea for a joint venture and set up a plant to cater for 100% of the lighting needs for Hyundai.
When the Japanese entered the two-wheeler (Hero Honda, now Hero MotoCorp) and car segment (Maruti Suzuki India) in the 1980s, they completely revolutionised the technology and thinking of the Indian auto industry. This is when Lumax signed a technical licence with Stanley Electric, the leading lighting makers in Japan.
Owing to this collaboration, Lumax Industries became the single source provider for Maruti Zen, one of the best-selling cars from Maruti stable and became a name to reckon with, in the industry.
Lumax entered into an equity participation with Stanley in 1994. Mr DK Jain also became the president of Automotive Component Manufacturers Association of India (ACMA) in the same year.
In 1997, when Hyundai came to India, Lumax tied up with SL Corporation, Korea for a joint venture and set up a plant to cater for 100% of the lighting needs for Hyundai.
The 3 generations of entrepreneurs, believing in the Trinity - Brahma, Vishnu, Mahesh - the Creator, the Preserver and the Destroyer. Associating their business very much to the Trinity, their grandfather was the creator, father Mr DK Jain worked hard to preserve it and build it further. but unlike Shiva, the third generation is not the destroyer but the inheritors and custodians of this legacy.
Today, the Lumax-DK Jain Group is a force to reckon with in the automotive sector. Apart from almost four-decade old relationship with Stanley Electric Co. Ltd., the group has many other successful joint ventures and technical agreements with highly regarded companies worldwide.
Travelling the globe, building relationships, establishing partnerships, keeping the philosophy of ‘Customer First’ at its core, Lumax has built long-lasting bonds and associations with its customers and partners in business and beyond.
75 Years of Lumax-DK Jain Group https://youtu.be/atSgcstKJmk
The Brand Ethos
The reputation of Lumax and the DK Jain Group rests on a bedrock of seven decades of heritage. Our formidable performance over the years stands testament to the deeply held conviction that goodness wins. Our ethical approach to business transcends time and trends, and its efficacy is reflected in our consistent growth.
Our logo is a torchbearer of our aspirations on the journey towards building a great institution and stands for our ethos, spirit and ambitions. It takes inspiration from the wheel as a symbol of humanity’s evolution and progress. The ‘WinteGreat Wheel’s propeller blades symbolize passion, dynamism, confidence and commitment to accelerated growth.
Brand Film
https://youtu.be/FPly2vzOnvY
Brand Evolution
https://youtu.be/7YjM-9Tc3nI
Brand Evolution Story - 45 minutes
https://youtu.be/0cnl-b83iZo
Brand Evolution Story - 20 minutes (Abridged Version)
Disclaimer: The Logos and WinteGreat wheel are used for explanation purpose only. The Wheel and Logo are not be separately used without prior permission from Corporate Communications Department. Doing so, will be considered a violation of Lumax Brand Guidelines.
The WinteGreat Wheel Philosophy Wheel
Life’s Evolution Progress of Civilization Continuous Movement
Pyramid Angled For Progress
Four points Signifying four values
Propeller
Propeller
Momentum Speed Forward Direction
Propelling Towards Progress
Domains uniting Continuous progress
Dynamism & Confidence
Passion & Commitment
Accelerated Growth (70 in 7)
Brand Essence Video
https://youtu.be/v9s7NKQePZ
Disclaimer: The Logos and WinteGreat wheel are used for explanation purpose only. The Wheel and Logo are not be separately used without prior permission from Corporate Communications Department. Doing so, will be considered a violation of Lumax Brand Guidelines.
Values that make us
Building Character and Shaping Destiny With Our Values
(Be Humble)
(Be Emotionally Engaged)
(Be Truthful and Transparent) (Relentlessly Raise the Standards)
RESPECT
Respect is the foundation of all healthy relationships and is at the core of who we are
• We believe in treating all our stakeholders with respect
• We respect our partners in both word and deed and our solutions and systems reflect this
• We respect all our colleagues regardless of station or stature
• We listen to what all our colleagues say out of respect
• We respect our clients and give weight to what they have to say
• We seek to preserve and enhance our relationships, reputation and legacy
INTEGRITY
We always do the right thing
• We trust people and we also live up to their trust always
• We believe in doing business the right way
• We have the courage to say and do the right thing
• We always honour our commitments (both externally and internally)
• We are accountable for failure as well as success
• We do not pass the buck
PASSION
We are passionate about what we do
• We love and take pride in what we do and we want to be the best at it
• We want to help our customers by finding better ways to succeed
• We value long term progress as much as short term achievements
• We always take the time to really understand customers’ needs
• We find positive ways to impact all of our stakeholders
EXCELLENCE
We are inspired to succeed for our customers and we relentlessly raise the bar for excellence
• We play to win. We believe in winning the right way.
• We play together. We believe in collaboration both externally and internally.
• We believe excellence stems from our people and we actively engage and develop our colleagues
• We set the bar very high and always look to raise it. We are not content with less than the best.
• We strive to surpass clients’ and customers’ expectations
• We create the environment to attract and keep the people who best reflect our values
Seal of TRUST
We developed the Seal of Trust to further strengthen our brand equity in the aftermarket segment. It communicates our legacy, the trust, and respect the brand has earned over the decades. It reminds us everyday of the fact that everything we do for brand Lumax must further build positive equity, trust & integrity.
Together, as ONE we realize LUMAX
PURPOSE
“Deliver and with prideprogresspositivity”
VISION
Building an admired, high-performance, global organization in whom all stakeholders have absolute trust
MISSION 2030
To change mindset to Delight our Customers, Robust Manufacturing & Self-reliant Engineering for a Bright Future through Reliable, Competitive & Sustainable processes with everyone’s contribution through People Development & Groupwide Synergy.
HOSHIN - MISSION 2030
Establish a Safe, Clean, Reliable & Joyful workplace.
Establish Ideal organizational structure for all Functions, Organization development strategy, Role clarity, & Realization through OJD to accomplish the Company Mission & Vision.
To bring group-level synergy to achieve Self-reliant, Innovative, & Highly competitive engineering products to achieve Product development milestones/ targets to exceed customer expectations.
Most admired group Implement ESG, Achieve Carbon Neutrality & Plant Sustainability by 2028. (High on Customer Rating, Impactful CSR, Gender Diversity, Inclusivity & Re100)
MISSION 2030 - DIRECTION & GOALS
• % Reduction in RMC % (MINIMUM)
• % employees to be Inclusive 5
• % Inventory Turns (MINIMUM)
• % Female Diversity (Blue + White Collar)
• % Sales Revenue Growth (base 23-24 = 12,000 Cr)
• % Order Wins as L1
Our Footprints
40 Plants across India
Lumax Industries Limited & Lumax Auto Technologies Limited, along with its subsidiaries, JVs & Associates
Interna onal
Design & Engineering Centre Czech Republic & Taiwan
Map not to scale. All data, information and maps are provided ‘as is’ without warranty or any representation of accuracy, timeliness or completeness.
Partnerships
JV for Lighting, HVAC Panels And other Electronics
Relationship Since 1984
37.5% in Lumax Industries Limited
JV for Telematics Products and Services
Relationship Since 2017
50% in Lumax Ituran Telematics Pvt. Ltd.
JV for Electric Devices and Components
Relationship Since 2021
50% in Lumax Alps Alpine India Pvt. Ltd.
SOUTH KOREA
JV for Lighting and other Automotive parts
Relationship Since 1997 21.28% in SL Lumax Limited
JV for Oxygen Sensors
Relationship Since 2017 84% in Lumax FAE Technologies Pvt. Ltd.
JV for Emission Systems
Relationship Since 2007
50% in Lumax Cornaglia Auto Technologies Pvt Ltd
TA For Kinematic Components
Relationship Since 2022
JV for Gear Shifters
Relationship Since 2008 55% in Lumax Mannoh Allied Technologies Limited
JV for Transmission Products
Relationship Since 2019 50% in Lumax JOPP Allied Technologies Pvt. Ltd.
International Automotive Components
Partnership For Vehicle Interior Systems & Components
Relationship Since 2023
75% in IAC India
JV for On-board Antennas
Relationship Since 2020
50% in Lumax Yokowo Technologies Pvt. Ltd.
Partnership for Green & Alternate Fuels segment
(Across CNG, hydrogen and other applications)
Relationship Since 2024 60% in Greenfuel Energy Solution
JAPAN
ITALY
ISRAEL
SPAIN
GERMANY
JAPAN
JAPAN
JAPAN
Group Snapshot
LUMAX INDUSTRIES LIMITED
Incorporated in 1945 as Globe Auto, Operates in 12 plants across India
Having 2 Govt. of India certified R&D centres and 2 Design centers in Taiwan and Czech Republic
Listed on NSE and BSE in 1984
Products & Services
End To End Exterior Lighting (HL, TL, HMSL, Lid Lamp), Interior Cabin Lighting, New Technology
Complete Front Module Integrated with Lighting System
Rear Module Integrated with Lighting System
• Aftermarket products
Wiring harness
Cables
Horn
Mirror
Side Panel
Plastic Modules
Complete
Oxygen Sensors
Chassis
Swing Arm
Telematics Products & Services
DIVERSIFIED PRODUCT RANGE Commercial Vehicles
Gear Shift Lever Assembly
Complete End-To-End Lighting Solutions
Lubricants & Coolants Wiper Blade Vehicle Interior Systems & Components
• Aftermarket products
Seat Structures
DEF Tanks (Diesel Exhaust Fluid)
Urea Tanks
Plastic Fuel Tanks
Mirrors Filter Horn
DIVERSIFIED PRODUCT RANGE
Farm Equipment Sector (FES)
BRAND OATH
I ............................................... proudly affirm that I will passionately strive to serve all stakeholders of Lumax as we work towards building a trusted, highperformance, universally-admired, global institution.
Therefore, I promise I will play to win
I will win with integrity
I will win through teamwork
I will passionately pursue excellence
I will treat all our stakeholders and society with respect This oath I take my own free will, and upon my honour, to help build a truly great organisation, one that is built to last. Let us WinteGreat!
