LocalBrand.co.id November 2013

L i v e

Exclusive Interview

ANDIEN AISYAH

S i m p l y

THE IT STYLE

Featured Brand

RAFHEOO ELVACKA MOTH

issue no.

A d n o c e S

y r a s r e v i nn 24

November 2013

Follow the locaL street style & shop oveR 130+ Indonesian brands o n ly at

If y o u ar e willing t o g r ow & d e v e lo p yo u r li n e i n lo c a l f a s h i o n s c e n e , j o i n us , a leading onli n e ma r k e t p la c e i n In d o n e s i a .

Send your b r a n d p r o f i le & lo o k b o o k t o info @loc a lb r a n d . c o. i d

ED i t O R ’ s

Lett er

Hi! I do not expect you to read this. I think edi-

good back then, and let go the failure. This

tor’s letter is a part of magazine that people

past 12 months, we started as one team

won’t read. So it means a lot for me if you

and end up as a bigger team. We would

do hahhaa….

love to expand more and we’re hailing the

Thank you anyway.

entire creative mind abroad, to contribute in our enticing magazine. It’s time for you

We have been overwhelmed by working

to emerge by sending me your portfolio to

hardly to complete our second anniversary

info@localbrand.co.id.

issue, November 20th! It’s hard to figure,

At last, I present to you all the loves by our

how would this issue going to be without a

amazing contributors,

little help from our friends as contributors! A

24th edition of LocalBrand.co.id Magazine,

bunch of thanks and kisses! It’s such a pleas-

2nd birthday issue, so seen it, love it, then

ure being able to get to know more all your

buy it!

creative minds. p.s : Don’t mind to drop your critics and Actually this is my favorite time of a year.

keep supporting the locals!

When everything seems like new, all fresh, and ready to step ahead, continuing what’s xx,

Dwimayu Budinastiti Editor in Chief

CONTENTS P. 4

............

E d i t o r ’s L e t t e r

P. 5

............

Contents

P. 6 - 8

............

A n n i v e r s a r y Te a m

P. 9

............

Prologue

P. 1 0

............

Cover Story

P. 1 2 - 1 7

............

Meet the Icon ~

P. 1 8 - 2 4

............

Mix & Match

P. 2 6 - 3 2

............

Editorial I ~ Behind The Scene

P. 3 4 - 4 1

............

Editorial II ~ Cirque du Soir

P. 4 2 - 4 3

............

F EAT U RED B r a n d

P. 4 4 - 5 0

............

C u r r e n t Tr e n d “ Wo m a n ”

P. 5 2 - 5 6

............

E d i t o r i a l I I I ~ Va g u e

P. 5 8 - 6 3

............

Editorial IV ~ Hidden Backyard

P. 6 4 - 7 0

............

C u r r e n t Tr e n d “ M a n ”

P. 7 2 - 7 5

............

Editorial V ~ Steering Wheel

P. 7 8 - 8 5

............

Editorial VI ~Layer Player

P. 8 6 - 9 5

............

The It Style

P. 9 6

............

F EAT U RED B r a n d

~ MOTH

P. 9 7

............

F EAT U RED B r a n d

~ ELVAC K A

An d i e n Ai s ya h

~ RA F HEOO

MAGAZINE

PAGES

Anniversary Team

2nd Anniversary Edition

6

AnNiVErsAry TeAM

ARTICLE

Dwimayu Budinastiti

Krishna Pradana

Putra Agung Mahendra

What’s your current position at LocalBrand.co.id?

Well known either as Content Director of LocalBrand.co.id and Editor in Chief LocalBrand.co.id Magazine

What’s your current position at LocalBrand.co.id?

Head of Graphic Designer

What’s your current position at LocalBrand.co.id?

I am a photographer

When and how did you get started at LocalBrand. co.id?

It was started about a year ago, my friend wants me to re-design the website of LocalBrand

When and how did you get started at LocalBrand. co.id?

I started about a year ago. Mr.CEO directly asked me to be his in house photographer.

What’s your current favorite jam?

It’s depence on my mood, but Breakbot always be my highlight.

What’s your favorite brand at LocalBrand. co.id?

Doubtless and NOSTA.

What’s the perk of being LocalBrand team?

We started with a small team and I think each of us has been learning and making differences both for ourselves and LocalBrand

What’s your current favorite jam?

THE KILLERS!! I am currently listening to Shot at The Night

When and how did you get started at LocalBrand. co.id?

Hmm, it was August 2011 after moving back from Bali to continue my collage, my sister’s friend,Sayed who is the founder of Local.co.id, asked me to join the team which contain my long lost friends, Bella Larasati and Melissa Pratiwi, and certainly I said yes hahha without doubt!

What’s the perk of being LocalBrand team?

It’s all about fashion and internet, who says its working? Hahha anyway, I can wear whatever I want even in serious occasion (because we’re a fashion company), meet whoever I want to know more (because we’re a media), and at last (which makes all my friends jealous) have a vacation frequently which takes two weeks long (because I said so hahaha, kinda my guilty pleasure) Instagram : @dwimayu

instagram : @krishnapradana

What’s the perk of being LocalBrand team?

We work hard but party harder! Long live LocalBrand! instagram : @maheendra

ARTICLE

MAGAZINE

PAGES

Anniversary Team

2nd Anniversary Edition

7

Indah Nugrahanny

Zulfahmi Aulia

Dimas Nalendra

Karina Damayanti

What’s your current position at LocalBrand.co.id?

Merchandiser

What’s your current position at LocalBrand.co.id?

Warehouse, kind of packing and ordering parts.

What’s your current position at LocalBrand.co.id?

My current position in LocalBrand. co.id is as product photos editor

What’s your current position at LocalBrand.co.id?

Brand Relation

When and how did you get started at LocalBrand. co.id?

July 22th 2013, offered by my friend who’s also familiar with “mbah”

When and how did you get started at LocalBrand. co.id?

It all started about 14 months ago I was an intern but I’m not sure how I lasted here

What’s your favorite brand at LocalBrand. co.id?

Moth jewelry, Mannequin Plastic, and Estoite What’s your current favorite jam?

Inside Out -Feist What’s the perk of being LocalBrand team?

We could talk about weirdo things, gossips, and no need to think about what our positions. We could blend here. instagram : @indahhanny

What’s your favorite brand at LocalBrand. co.id?

Wellborn What’s your current favorite jam?

Guns and Roses – Sweet Child O’ Mine What’s the perk of being LocalBrand team?

Could expand my networking. Get all those marketing experiences and knowledge.

What’s your favorite brand at LocalBrand. co.id?

Nosta, Vanishing and Vound, Kotone What’s your current favorite jam?

Always was and always will The Beatles songs What’s the perk of being LocalBrand team?

Having such wide social networks, creative minds, and knows how to have fun!

When and how did you get started at LocalBrand. co.id?

I thought on July 10 2012, my friend, Reilly, encourages me to join Localbrand.co.id then I said ok.

What’s your favorite brand at LocalBrand. co.id?

I love Estoite and House of Jeaoulxy.

Anybody wants to buy it for me, pretty please? haha What’s your current favorite jam?

I love The Corrs!

What’s the perk of being LocalBrand team?

Hmm even in anger, delight, and miserable circumstances, we always get through all of these together. Yup kinda sweet little team. And of course Pre-event LocalFest.co.id is a moment which highlighted the most. instagram : @damkarin

ARTICLE

MAGAZINE

PAGES

Anniversary Team

2nd Anniversary Edition

8

Aldis Setiadi

Aisya Putri

Mitha Komala

Abdul Aziz

What’s your current position at LocalBrand.co.id?

Administrator and store warehouse and the model too? (how greedy am I?) haha

What’s your current position at LocalBrand.co.id?

I’m the Freelance Fashion Writer

What’s your current position at LocalBrand.co.id?

Being a Fashion Writer

What’s your current position at LocalBrand.co.id?

Office Boy

When and how did you get started at LocalBrand. co.id?

October 2012, I started here when my friend asked me to accompany her doing her internship at LocalBrand.co.id and ended up interning too.

When and how did you get started at LocalBrand. co.id?

I started joining the team in February after being interviewed by our Content Manager.

When and how did you get started at LocalBrand. co.id?

January 2012, Mas Ito told me about the vacancy. Suddenly Mbah interviewed me and I’ve got accepted, then I moved to Jakarta afterwards.

When and how did you get started at LocalBrand. co.id?

Around February 2013, it started when I became a model for e-magz and product. Am a fresh graduate and there’s a vacancy, and they asked me, why not?!

What’s your favorite brand at LocalBrand. co.id?

Argyle & Oxford What’s your current favorite jam?

At this time I always listen to Half Mask by Empire Of The Sun What’s the perk of being LocalBrand team?

When we got deadline (which we got it every time) we can go through it!

INDEED! We can live under pressure! Rawr! instagram : @aldisrompies

What’s your favorite brand at LocalBrand. co.id?

Regarde What’s your current favorite jam?

Jay Z - Tom Ford

What’s your favorite brand at LocalBrand. co.id?

I love Argyle & Oxford the most.

What’s your current favorite jam?

Loving Get Lucky by Daft Punk at the moment.

What’s the perk of being LocalBrand team?

The fact that I can practically do the works at home, so I don’t have to come every day

What’s the perk of being LocalBrand team?

I have an amazing and friendly team with the same interest in the fashion industry. Everyone is easy to relate to, I always feel at ease talking to them! :)

instagram : @aisya27

instagram : @mithakomala

What’s your favorite brand at LocalBrand. co.id?

Chopin Java and tlbm hoho What’s your current favorite jam?

3 Doors Down - Here Without You What’s the perk of being LocalBrand team?

The team is incredibly fun

ARTICLE

MAGAZINE

PAGES

Prologue

2nd Anniversary Edition

9

P RO LOGUE

Time has passed since 2 years ago when LocalBrand.co.id is first launched at Koi Kemang. We begin our journey from 30 local brands, and as the journey continues, we have now partnered with 150 local brands and become one of the biggest online store in Indonesia.

Passion that combines with our effort to continuously maintain and increase the best of quality from the products available at LocalBrand. co.id.

Orders had came from many corners of the world, showing us the great enthusiasm from people abroad into our Indonesian brands. An achievement that we all can be proud of. An achievement which allows us, together with parent company Local.co.id, to take further step to greater achievement by successfully organizing Pre Event Bazaar LocalFest.co.id at Senayan City last July.

The great teamwork has become the motor that lead us to reach this stage of success. For that, representing the management, I would like to say huge thank you and how we highly appreciate the hard work from all employees of Local.co.id, our interns and the LocalPeople. Big thanks also to our contributors that have participated in the making of our LocalBrand.co.id magazines, from its 1st edition until the recent 25th edition. It indeed has become the one of the most awaited Indonesian E-magazine with the download number of more than 10.000 reader in its each edition.

At this 2nd year of LocalBrand.co.id, it is the moment for us to evolve and expand. Moving into bigger infrastructure, recruit more people and broaden our marketing scope to abroad. Let's support Indonesian local brands to reach their higher level, as on our vision to bring these brands into Asian regional level in the next 5 years. Let's together we reach this goal of ours!

Sayed Muhammad Founder & CEO Local.co.id sayed.muhammad@local.co.id

ARTICLE

MAGAZINE

PAGES

Cover Story

2nd Anniversary Edition

10

Cover Stor y.

IN STYLE

MAKE UP

Andien Aisyah

Marlene Hariman

PHOTOGRAPHER

LOCATION

Hakim Satriyo

Artotel Jakarta - Thamrin Jl. Sunda Kelapa 3,

STYLIST

Jakarta Pusat,

Dwimayu Budinastiti

Indonesia

HAIR DO Harry

Te a m

EDITOR IN CHIEF

FOLLOW US ON

Dwimayu Budinastiti

is published by

Twitter : @LocalBrandID

GRAPHIC DESIGNER

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Krishna Pradana

Jl. Haji Salim II No. 54

Instagram : LocalBrandID

CREW

RT 001 / RW 015

Karina Damayanti

Kel. Gandaria Utara

CONTACT US

Indah Nugrahanny

Kec. Kebayoran Baru,

Blackberry PIN 2678783D

Putra Agung Mahendra

Jakarta Selatan - 12140

SMS/WA +62 858 3015 3333

Dimas Nalendra

Phone. (021) 3025 3333

LINE LocalBrandID

Aldis Setiadi

support@localbrand.co.id

www.localbrand.co.id

d

H

A

nd

F

2 L nniversary A S

L

U P TO

G

G

70 S H O P

F R E E

%

N O W

M

S H I P P I N G

Get 1 0 % e xt r a d is co unt b y filling in the p r om o c od e B OX W I TH

p r o m o 2 N D anni v e r sa r y *Valid for a limited time and selected items onl y

A

B

d

ARTICLE

MAGAZINE

PAGES

Meet the Icon

2nd Anniversary Edition

12

Panther Summer Dress Miroir IDR 299,000 / Cutout Cardigans Polka Spotlight IDR 329,000

ARTICLE

MAGAZINE

PAGES

Meet the Icon

2nd Anniversary Edition

13

Meet THE icon

ANDi AN Di EN EN

A i s yaH She's renowned as an Indonesian jazz singer, the first child of three siblings, her high taste in fashion, and who can refute about her stunning slender physique? But Andien Aisyah is more that that. Despite her image that impressed a wealthy pleasing life, which people create based on her social medias, she is a strong passionate, independent woman who's living a big dream. We got all day with Andien to talk in regard to her current hit, about how she is is nowadays.

Photograph Hakim Satriya Styling Dwimayu Budinastiti Makeup Marlene Hariman Hair do Harry

PLACE Artotel Jakarta - Thamrin Jl. Sunda Kelapa 3, Jakarta Pusat - Indonesia

ARTICLE

MAGAZINE

PAGES

Team Interview

2nd Anniversary Edition

12

Kano Knit Sweater Ask IDR 645,000 / Aloha Printed Trouser Argyle&Oxford IDR 310,250 / Rainbow Jam Shirt His Daughter IDR 225,000

ARTICLE

MAGAZINE

PAGES

Meet the Icon

2nd Anniversary Edition

15

Cropped Silver Blouse Noslab IDR 255,000 / The Found One Skirt Vanishing And Vound IDR 289,000 / Sleeveless Back Cotton Stripe Solo IDR 375,000 / Tie Vanishing And Vound

What’s your favorite tune among all the eight? What’s make it so special?

Without doubt I would say, Hanya Untukmu. Most of other songs are made by Abenk, but this one is more special. Vice versa, it made for Abenk hahaha!

For the first time the lyric is written by me.

rent muse.

“ Mostly, people think I live in kind of fairy tale life, based on my instagram and any other social medias “

“Hanya Untukmu” your own created song, it’s new? What’s the story behind?

The idea popped out when we’re composing at his house. It relates to our friendship. He’s my very best friend since elementary, we’re even having a gig together in junior high! So I would say he means so much for me.

What did you find so inspiring while creating “Andien”?

The 60s era! This album was inspired by The Supreme back then and Mayer Hawthorne as my cur-

Tell us something we probably don’t know about this album!

Eventually this album reflects my currents issues without I‘m planning to. There’s a song in this album which talk about how someone has left by her friend.

Like what happened to me, one of my best friends suddenly passed away afterwards, I was shock!

Furthermore, there’s one song “Lembaran Baru”.

When the song’s being created, I told about it to my (ex)boyfriend without expecting what would happen next. Until then I broke, I moved on, and started all over again, and now here I am, at the new page of Andien.

Hmm so in other words, Andien album is reflecting me generally.

> > >

ARTICLE

MAGAZINE

PAGES

Meet the Icon

2nd Anniversary Edition

16

The designers & customers becom inspiring. They definitely on the right now, they already have th fashion stateme

What’s the perk of being Andien?

Mostly, people think I live in kind of fairy tale life, based on my instagram and any other social medias.

Wearing the fancy dresses, traveling around, eat all the yummiest dishes and so on.. In fact, I get all those stuffs just because I work hard for it too, so in the end what comes around always goes around.

Stretch Mini Skirt Electric Blue Sin IDR 113,400 Sinatra Blazer V by Silvy IDR 599,000 Lego Dress Ask IDR 485,000

Whose take care of your costume while performing?

I do it all by myself. It’s easier than ask someone else because I know exactly what I want and what I need.

If I rely on others, the end result might not be as I’ve expected to be like. Due to my petite size, it’s hard to find a perfect fit. That’s why most of the costumes were custom made. Designers also lent me costumes, they help me a lot! And luckily, I grew up among all the creative friends, it makes me have a fierce sense in fashion.

Any tips in Sport?

100% determination. You have to do it frequently and not just as a one time thing! Push yourself and push it harder. I do it 5 days a week and 1-3 times a day. And you also have to maintain your lifestyle, I rarely sleep late and I wake up early too.

ARTICLE

MAGAZINE

PAGES

Meet the Icon

2nd Anniversary Edition

17

& me more are eir A game

For yourself as an enthusiast, how do you think about the local fashion scene today? Any favourite brand?

It’s getting more exciting! The designers and costumers become more inspiring. They are definitely on their A game right now, they already have their own fashion statement. As for my favourite, I adore Mel Ahyar designs.

What’s so special by being petite?

I am still considered as a teenager even though

heir own ent

Kano Knit Sweater Ask IDR 645,000 / Aloha Printed Trouser Argyle&Oxford IDR 310,250 / Rainbow Jam Shirt His Daughter IDR 225,000

Your latest genius purchase would be …

A neck warmer by Issey Miyake. Got it in my last Japan vacation.

What’s your secret passion?

Pilates trainer! I always want to get a license, but there is always something that gets in the way When your birthday is and what did you get for 25 August. I got a necklace from boyfriend with my birth stone on it, the fascinating blue sapphire. And it’s worth even more because the necklace made by a good friend of mine, Sabrina, the Founder of Cave and Cove in Bali. Best gift ever!

Any idea for the next Birthday wishes?

A ring would be lovely! *blushing*

I’m already 28 years old. I could be LocalBrand. co.id cover, how awesome is that?! And when I was in the USA last month, I passed the immigration security without even being checked. Yes for sure!

They thought I’m an underage haha… Such a guilty pleasure! Despite all those advantages, I still don’t fit in Zara cuts, need to shop at their kids’ section

Are there any birthday wishes for LocalBrand.co.id second anniversary?

Mmm.. First means the beginning of a trail. Second is processing and the next chapter may be harder.

So, I wish Localbrand’s steps will be greater and more success ahead! Be the pioneer for the emerging Indonesian brand What do you think about Artotel?

It’s been a buzz. A different kind of hotel concept.

So I am just too excited, can’t resist to capture every corner of the room and share it in a group, make them jealous! :p

SHOES

PANTS

BAG

Mix

SHIRT

&

Match

DRESS

These are the figures who lead the style seeker. They show us how to carry off the trend with attitude.

Well, this winter, the secret is out. As the trendsetter, they showcase their taste, transforming their picks into LocalBrand.co.id essentials. Upgrade your look with styling tips from our favorite fashion influencers behind youth local creative industry!

HAT

Interview Dwimayu Budinastiti / Photographer Putra Agung Mahendra

JEWELLERY

ARTICLE

MAGAZINE

PAGES

Mix & Match

2nd Anniversary Edition

19

Mix & Match by

1

Andre Wiredja

3

What do you do?

Photographer What do you think would be the next trend?

Bohemian

4

What are your daily reads? leloveimage.blogspot.com What would you never be caught wearing?

A necklace

2

Your must have item‌ Glasses Could you recommend us the best place to shop?

Shanghai

5

What is your favourite jam at the moment?

Neo psychedelia music.

Afternoon by Youth Lagoon.

If you could have a super power, what would it be?

Flying

1.

Typo Today T-shirt Wellborn IDR 120,000

3.

The Colorful Small Beads Budha Red Hippearce IDR 101,500

Instagram : @andrewiredja

2.

Floral Shorts Argyle and Oxford IDR 310,250

4.

Feather Print Bag Bracelets Hippearce IDR 50,000

5.

Camouflage Orange Purple shoes Aniaki IDR 460,000

ARTICLE

MAGAZINE

PAGES

Mix & Match

2nd Anniversary Edition

20

Mix & Match by 3

2

Diana Rikasari What do you do FOR LIVING ?

Blogger & Entrepreneur What do you think would be the next trend?

The next trend? Friendly fashion people! Hahaha.. I’ve always find non-smiley fashion people unattractive.

1

What are your daily reads?

Fimela.com Stylebubble.co.uk WhoWhatWear.com PopSugar.com What would you never be caught wearing?

Anything too revealing. Less skin is always more elegant.

4

Your must have item‌ A statement jacket!

Could you recommend us the best place to shop?

I love shopping at Pasar Baru for vintage items. Such a treasure land with really low prices. And maybe Bangkok too.

What is your favourite jam at the moment?

Been listening to Paramore and Passenger a lot lately.

If you could have a super power, what would it be?

The power to teleport to any place I like. Traveling without a cost! :D

Instagram : @dianarikasari

5

1.

Camo Dress Wellborn IDR 1256,000

3.

Eye on Diamond Cap White MONSTORE IDR 229,000

2.

Kapore Necklace CHICK HORSE IDR 100,000

4.

Blubby Noon TBLM IDR 125,000

5.

Heidi Shoes HVALA IDR 289,000

ARTICLE

MAGAZINE

PAGES

Mix & Match

2nd Anniversary Edition

21

Mix & Match by 1 5

2

4

Cindy Biantoro S What do you do FOR LIVING ?

I’m a full time designer for my own company DiamondHurts, also for ONLYi. Graphic designer, decorator, art consultant & owner of TORO.BIAN (art.home.decor), and I’m also a lead singer for my band with my husband called A Gentleman Geek.

3

What do you think would be the next trend?

Ruffles and madness prints

6

What are your daily reads?

Dazed & Confused, The Selby What would you never be caught wearing?

You will never find me wearing super hot pants Your must have item…

Pair of gold/silver killer boots.

Could you recommend us the best place to shop?

There is old book store together along with flea market inside, nearby my apartment. They sell selected vintage dress and gown.

If you could have a super power, what would it be?

Invisible. For sure ;)

1.

Lady Tottunova THTC IDR 280,000

4.

Circle Gold Necklace LEAAF IDR 135,000

2.

Outer Dodriya ONLY I IDR 389,000

5.

Gold Peace HIPPEARCE IDR 125,000

3.

Lace Skirt Blue Argyle & OXFORD IDR 325.000

6.

Camoufle Orange Purple Shoes ANIAKI IDR 289,000

Instagram : @diamondhurts

ARTICLE

MAGAZINE

PAGES

Mix & Match

2nd Anniversary Edition

22

Mix & Match by 1

Diaz Adhiputranto What do you do FOR LIVING ?

I am a PR of Club Dragonfly

2

What do you think would be the next trend?

Camo and leather are still the highlight for next season I think, layer and bomber jacket for sure!

What are your daily reads?

Juice and Nylon Guys

4

What would you never be caught wearing?

I never wear a t-shirt only

3

Your must have item‌ A pair of jacket or blazer Could you recommend us the best place to shop?

Otoko, HnM , Gallery Lafayette, and Goods Dept.

What is your favourite jam at the moment?

Am usually listening to loungy or chill out music If you could have a super power, what would it be?

I would love to have a super power to fly to wherever I want.. And a power to be invisible!

Instagram : @diazadhiputranto

1.

Donchesteer Shirts RANK ONE IDR 212,500

3.

Selvedge Brown ATISH IDR 599,000

2.

Duce Black Outwear OPHIDIO IDR 370,00

4.

Tristan DAVU IDR 620,000

ARTICLE

MAGAZINE

PAGES

Mix & Match

2nd Anniversary Edition

23

Mix & Match by 1

Paula Pupu 2

What do you do FOR LIVING ?

Fashion designer & owner of Hellopupu What do you think would be the next trend?

I think trend will always evolve but style is important.

I’m a vintage lover & full time vintage dresser. I love classic & timeless vintage look.

What are your daily reads?

Vintage blogs & websites What would you never be caught wearing?

Jeans or pants

3

Your must have item…

A beautiful dress, classic handbag & pretty shoes Could you recommend us the best place to shop?

Depends on what you’re looking for, but online shops have everything you need.

4

What is your favourite jam at the moment?

Dancing with my self – Nouvelle Vague If you could have a super power, what would it be?

I would turn back time to the 50s or 60s where ladies wear pretty dresses all the time :)

Instagram : @pupupaula / @hellopupu

1.

Summer collar Dress GREY AREA IDR 185,000

3.

Slim Briefcase Black TALOR FINE GOODS IDR 380,000

2.

Crowy Collar Brooch Spiffy X FREAK IDR 55,000

4.

Marry Heels RAW FOOTWEAR IDR 382,500

ARTICLE

MAGAZINE

PAGES

Mix & Match

2nd Anniversary Edition

24

Mix & Match by

1 2

Dicky Adam What do you do FOR LIVING ?

I sing for living What do you think would be the next trend?

I think the tea-length skirts would be the next trend for girls, I really like it.

What are your daily reads?

I like magazines, but I read blogs sometimes

4

3

What would you never be caught wearing?

I wear pretty much everything, except..... Cro*s Your must have item…

Rings Could you recommend us the best place to shop?

I prefer Topman/Topshop, New Look, Pull and Bear, and Forever 21 provides so many cute rings and necklaces

5

What is your favourite jam at the moment?

I’m so into Lorde lately, she’s just released her debut Album “Pure Heroine”. My favorite track is Ribs If you could have a super power, what would it be?

A Shape-Shifter, I wonder what it feels like to be Obama or Kate Moss

1.

Navy Polka Lace Outer JUKKA IDR 439,000

2.

Ngalagena KINSHIP IDR 265,000

3.

Instagram : @dikidici

Gia Black Wingtip Oxford ATISH IDR 849,000

4.

Clutch Basic Black Leather ESTOITE IDR 379,000

5.

Navi Ladies BRANDENIM Rp250,000

MAGAZINE

PAGES

Contributor Interview

2nd Anniversary Edition

25

CONTRIBUTOR INTERVIEW

ARTICLE

Putra Agung Mahendra Photographer Instagram @maheendra

Saskia Anggun Content Writer Instagram

Your most favorite campaign is LEVI’S go forth 2012 edition. So simple but yet fascinating!

The best thing about Jakarta is Where I live, my apartment, cause I can do anything

Your most favorite campaign is Kenzo with Rinkokikuchi and Prada Men with Ezra Miller The best thing about Jakarta is The city lights at night

@tofu_princess

Aldis Setiadi

Your most favorite campaign is GIVENCHY FALL/WINTER 2013

Make Up Artist

The best thing about Jakarta is Always being missed. Don’t care about traffic and blabla in the end we always end up to this city, to the rule!

Instagram @aldisrompies

What’s next for you?

Married!

What’s the concept behind this shoot?

Is a behind the scene photo shoot concept, we could see the real things what really happened to create one picture. This thing just popped up on my mind one day before the photo

What’s next for you?

Thinking about writing and composing music What’s the concept behind YOUR STYLE? Sometimes I just love mixing prints cause it’s playful and less serious. shoot haha What’s next for you?

Take a summer school for make-up What’s the concept behind YOUR SHOOT? Simple, casual, ready to wear, and true

Parasayu Arizya D

Your most favorite campaign is Marc Jacobs

What’s next for you?

To be a Bachelor of Communication as soon as possible

Student & Model

The best thing about Jakarta is His city light.

What’s the concept behind YOUR SHOOT? Geek / Nude & Natural / Black & White

Your most favorite campaign is I’m a fan of Juergen Teller, so Marc Jacobs’s campaigns are my favourite especially the ones with Winona Ryder and Sofia Coppola

What’s next for you?

To be a Bachelor of Communication as soon as possible

Instagram @parasayuarizya

Aisya Putri Student Instagram @aisya27

The best thing about Jakarta is The street foods!

What’s the concept behind YOUR SHOOT? The idea is what happens behind the scene of an editorial photo shoot

ARTICLE

MAGAZINE

PAGES

Editorial

2nd Anniversary Edition

26

The Director Navy Snapback Leap Of Faith IDR 135,000 If Not Now Wellborn IDR 120,000 Slim Fit Blue Indigo Dry Denim Monochrome IDR 300,000

Aldis Navy Snapback Leap Of Faith IDR 135,000 Graham Smitten IDR 278,000

Paras BYI 37 Bycatch IDR 475,000 Pants Wafer Black Solo IDR 380,000 CMTLM-Silver Bag Manequin Plastic IDR225,000 Parkitcung Lady Oxford IDR 225,000

Assitant Director 1 Believe Sweater Leap Of Faith IDR 370,000 Khaki Chino Pants Nosta IDR 315,000

ARTICLE

MAGAZINE

PAGES

Editorial

2nd Anniversary Edition

27

Behind the Scene Photograph

Putra Agung Mahendra Styling

Aisya Putri Makeup

Dewina Aprianasari MODELS

Paras Ayu Arizya, Saskia Chairunisa, & Aldis Setiadi ALL WARDROBES BY

LocalBrand.co.id

Assistant Director 2 Combat Hat Cream Gravel IDR 90,000 / Peach Pattern Shirt Vanishing And Vound IDR 219,000 / Raw White Nordhen Basic IDR 130,000 / Pants Brown Kotone IDR 269,000

Saskia Double Pocket Sweater Stripe Impromptu IDR 248,000 / Jelena Necklace Ayunan IDR 125,000 / Skirt Jersey Grey Solo IDR325,000 / Ms. Mica Raw Footwear IDR437,000

Stylist Sheer Creame Blouse Patroon Goods IDR200,000 / Manikan Satchel Bag Grey Manikan IDR 450,000

Black Indian Hat A II Hippearce IDR325,000 / Beach Bralet White Impromptu IDR188,000 / Pants Wafer Black Solo IDR380,000 / Deyn Cream Oxford Atish IDR649,000

Sheer Creame Blouse Patroon Goods IDR200,000 Single Twisted Pink Up And Above IDR 169,000 Khaki Shorts Anonymous IDR450,000

Neon Clutch Yellow Stripes Estoite IDR379,000

Stretch Brown Bad IDR380,000 / Raglan Tunic Argyle Oxford IDR549,000 Kamna Necklace Ayunan IDR135,000 / Ms. Mica Raw Footwear IDR437,000

Linen Summer Blazer Khaki Patroon Goods IDR299,900 Asymmetric Tanktop White Spotlight IDR139,000 Ivy Short Denim Djody IDR155,000 MP-N-CB- Clear Pink Manequin plastic IDR 250,000

MAGAZINE

PAGES

Contributor Interview

2nd Anniversary Edition

33

CONTRIBUTOR INTERVIEW

ARTICLE

Devina Mahendriyani Architect What’s your favorite movie soundtrack?

Lover - Devendra Banhart - Nick & Norah infinite Playlist Your ultimate dream destination…

Beach all over the world !

Instagram @devinamhndryni

Zaky Akbar

Febri Andriansyah

Arsheilla Levana

“Mas-Mas Motret”

Dinosaur

Make Up Artist

What’s your favorite movie soundtrack?

Barry Louis Polisar – “All I Want Is You”

Your ultimate dream job is…

Becoming a CEO and moreover a movie maker would be great!

Your ultimate dream destination...

An around-the-world-cruise

Your ultimate dream destination…

Santorini! It will be awesome, white and blue everywhere

If you could be anyone in anytime, who would you be?

Joey Tribbiani f.r.i.e.n.d.s “How you doin?”

Instagram @udaeki

Instagram @bibiandriansh

Adityo Hardo Fir manto

Daisy Karina

Freelance Photographer &

Fashion Stylist &

VIdeographer

Self Titled Chef

What’s your favorite movie soundtrack?

Hmm.. Hunter x Hunter

What’s your favorite movie soundtrack?

Because 500 Days Of Summer is too mainstream so I picked another my favourite film and its Saturday Night Fever ! Oh well you know, Bee Gees is the disco brothers who was on fire at that time (1977) until now, in our aunties heart and also my mom hahaha. My favourite tracks are More

Your ultimate dream destination…

Heaven Instagram @hardz3r0

What’s the concept behind?

The make up was fun! We were on carnival fun day then I played with bold eyeliners even the blink- blink eyeliners. With a touch of sugar fresh color for the lips Instagram @arslevana

than A Woman, Night Fever, Staying Alive, and all people on earth’s love song : How Deep is Your Love Your ultimate dream destination…

Fly me to the Moon let me play among the Stars, let me see what spring is like on a Jupiter and Mars … please ?

Instagram @daisy_karina

Cirque duSoir Photographer Zaky Akbar Stylist Daisy Karina Models Devina Mahendriyani & Bibi Andriansyah MUA Arsheilla ALL WARDROBES by Localbrand.co.id Location PIK Cakung Jl. Raya Penggilingan Jakarta Timur, DKI Jakarta 13940

Devina

Bibi

Cadenza Allura 80,000 IDR / Aindrea Allura 85,000 IDR / Alea Skirt Grace Et Mercy

Combat Hat Grey Gravel IDR 90,000 / Red Striped Tees Rovue

175,000 IDR / Light Salem Urchins Outer Nom 330,000 IDR

Midi Pants Anonymous IDR 151,000

ue IDR 139,000

Devina Kapoor Necklace Chickhorse 100,000 IDR Yalahoma Tank Only I 268,000 IDR Spiderweb Bodycon Regarde 185,000 IDR Bibi Duce Green Ophidio 370,000 IDR St Marry Blue Rafheoo 315,000 IDR

Devina Asymetric Blouse Regarde IDR 250,000 / Patty Skirts Dots Silvy IDR 250,000 / Aindrea Allura IDR 85,000 / Kimi Yellow Cutout Shoe Corner IDR 305,000 Bibi Sea Captain Arafura IDR 315,000 / Combat Hat Cream Gravel / IDR 90,000 / Chino Short Orange KOTONE IDR 219,000 / Crowy Collar Brooch Spiffy X Freak IDR 55,000 / Bristish Officer Ftale IDR 650,000

Turban Metalic Sabs IDR 45,000 / Kylie Top White Sabs IDR 120,000 Eva Skirt Pink Vby Silvy IDR 380,000 / Kalani Necklace Allura IDR 210,000 Afila Allura IDR 180,000 / Borneo Tosca Blue Aniaki IDR 460,000

Bowtie Stamp Tom Folklour 55,000 IDR Sora Shirt Scissors Paper Rock 459,900 IDR Dart Shorts Argyle&Oxford 365,000 IDR

Devina Monroe Skirt Green VbySilvy IDR 350,000 / Bregman Blazer V by Silvy IDR 450,000 / Louina Hvala IDR 299,000 Bibi Forest Camo Original Quzzy IDR 185,000 / Socrus Brown Ophidio IDR 345,000 / Green Shorts Wearmustache IDR 199,000 Phoenix Black Amble IDR 729,000

ARTICLE

MAGAZINE

PAGES

Featured Brand

2nd Anniversary Edition

42

F E A T U R E D B R A N D

BRA N D

Rafheoo

1 F o un d e r

Hendi dermawan Agra Geneosya Ramadhanu Alif Pratama

What inspires you to make Rafheoo in the first place?

What’s behind the name?

Okay, Rafheoo means Rama, Alif, Hendi, Osa. Since we’re in high school, we always travel to beautiful places together. It is the only reason that inspired us to build this brand, in order to become the friends of the travelers in discovering the beautiful places

our vision which make a strong and durable bag, but this year we will upgrade our material and constructions, just wait and see!

What’s’ so special about bags? Why do you prefer to design bags?

It’s easy, every people needs a bag to save their items from dangerous things. I prefer to design bags, because I have passion traveling to every single place in this world. I know, nowadays our bags’ design haven’t implementing

What are your roles in local’s scene?

Rafheoo roles is always been the same, a bag specialist

Is there any particular fabric that you use for Rafheoo current collection?

We didn’t use any specific fabric, as long as it’s match with our design and have a strong durability

Who do you want to see wearing Rafheoo?

Indonesian : Chelsea Islan, worldwide Mandy Moore

Tell us something we probably don’t know about how to choose a perfect bag!

Fabric and material (hardware), design and constructions, every bags must have 6-10 spi (stitch per inch) and bar tack stitch

> > >

ARTICLE

MAGAZINE

PAGES

Featured Brand

2nd Anniversary Edition

43

What’s your ultimate admired bags and why?

To be honest, I don’t want any. If someone gives me a perfect bags, I’ll inspect that bags and implement the good constructions’ to our product, cause we already have our own workshop with an experienced and talented sewer & pattern maker

How do you think about LocalBrand.co.id?

An online shop with a swift growth Are there any words for our second anniversary?

Happy birthday LocalBrand, keep thrive!

What’s the first thing that you made by your own?

In last three month, sometimes I learn how to sew. Actually, I think it isn’t so hard if you want to try. I succeed to make my own lanyard two weeks ago Advice for bags designer wannabe…

Don’t stop when you haven’t finished, discover more and more, a piece of bags is not only just a bag, it has soul in every single stitch. If one stitch broken, it’s all will be broken a whole

Music that boosting your working mood are…

Javelin - L’Ocean The Beatles - The Long and Winding Road The Beatles - Twist and Shout Aerosmith - I don’t want to miss a thing

> > >

Where’s the perfect place that match to bring the Rafheoo bag?

The places which have a beautiful sight.

> > > How’s Rafheoo in the future?

Will be big, Insya Allah When’s your birthday and what do you want for your next birthday present ?

March, 30th. We want our entire employee especially the tailors, living decently, Insya Allah

“ Don’t stop when you haven’t finished, discover more and more, a piece of bags is not only just a bag, it has soul in every single stitch “ RAFHEOO

Interview Dwimayu Budinastiti http://localbrand.co.id/Rafheoo

90’s

Current Trend

60’s

80’s

Woman

Echoed throughout these countless collections, included jewelries and acabout tribal, camo, pastels, stripe, and many other trends which gonna hit at 2014! We reveal the tricks here for creating an up to date looks without being seen as a fashion victim.

STYLIST Karina Damayanti Photographer Putra Agung Mahendra

All Wardrobes by LocalBrand.co.id

50’s

70’s

2000’s

cessories. Our editors made this to showcase winter’s aesthetic. We talk

90’s

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

45

Beach Bracelet Peach IMPROMPTU IDR 188,000

Amora Cream Decielo Bag IDR 260,000 Kalani Necklace ALLURA IDR 210,000

Deyn Cream Oxford ATISH IDR 649,000

Acadia Allura IDR 185,000

Floral Scalop Shirt Beige IMPROMPTU IDR 238,000

Net Drawstring Top Argyle& Oxford IDR 399,000

Sweetie Pie

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

46

DIita Black Heels ATISH IDR 629,000

Eleanor HOUSE OF JEALOUXY IDR 380,000

Boss Bracelet SABS IDR 65,000

Skull Scarf Black SABS IDR 115,000

Chesta RAW FOOTWEAR IDR 450,000

Sweetie Pie m.Y.E IDR 299,000

Too

Cool

For

School

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

47

Black White Stacks Cotton KIMI IDR 85,000

Houndstooth Bag decielo IDR 360,000

Leanna Sleeveless Top MR&MRS IDR 145,000

Geometri Sandals PARKITCHUNG IDR 155,000

Bqlack & White Twisted KIMI IDR 85,000

Sqtripe HW Short SPOTLIGHT IDR 145,000

Alea Skirt GRACE ET MERCY IDR 175,000

Stripe Strike

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

48

Manikan Satchel Bag Grey MANIKAN IDR 450.000

Native Yellow Black ANIAKI IDR 460,000

Bracelet LABDAGATIC IDR 80,000

Two-tone Culture UNUI IDR 110.000

Manikan Envelope Brown MANIKAN IDR 275,000

Tribal Cardigan GOSTED IDR 350,000

Peterpan Collar Aztec WEARZS IDR 240,000

Free Tribe

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

49

Milie LOVELINESS IDR 155,000

Mustard Choca HELLOVOILA IDR 280,000

Neon Clutch ESTOITE IDR 379,000

MP-N-CBClear Pink Manequin plastic IDR 250,000

Dakini Fuchia HOUSE OF JEALOUXY IDR 380,000 Salvia KITTY KITZ IDR75,000

Colorful Flower Dress PATROONGOODS IDR449,900

Eva Skirt Pink V by SILVY IDR 380,000

Bomb Shell

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

50

Charlotte Sequin Tank NEEDLETALES IDR 225,000

Holy HOUSE OF JEALOUXY IDR 280,000

C-MTLM-Silver Bag MANEQUIN PLASTIC IDR 225,000

Grey Crystal Knot UP&ABOVE IDR 219,000

Clutch Basic Clear Silver leather ESTOITE IDR 379,000

Silver Laser Cut Top ARGYLE& OXFORD IDR 745,000

Spring Bling

ARTICLE

MAGAZINE

PAGES

Contributor Interview

2nd Anniversary Edition

51

CONTRIBUTOR INTERVIEW

Shakti Siddarta

Ita Achjadi

Ria Y Rolen

Ayura

Photographer

Fashion & Beauty Division

Model

Make Up Artist

Favourite YouTube clip is Everthing on VICE CHANEL , DIGITAL REV and LEGO TV!!

BEST STREET FOOD...

I am in love with Martabak Nutella. I know this is boring because everyone already know this, the queuing time is exhausting and it is probably just phase of short time obsession. But nutella after crazy hours at work?

Absolute perfection.

Favourite YouTube clip is None, but I always search for music and “how to make” videos such as cooking tutorial, how to wear a tie, etc.

And those videos inspired me of course. It is good for upgrade my knowledge

Favourite YouTube clip is “Sittin on tha toilet”. I laugh my ass off watching this ahahhha

Best street food…

Seafood Benhil!

What’s the concept behind?

Basically, I just want to play with shadow, continuous light, and making raw style pictures.. So there it is :D

What’s the concept behind?

I want to do something different yet still simple and updated. I worked with boyish style using monochrome colors with edgy accessories and a bit of mystery. It’s my answer to a modern girl’s style. Simple, easy, edgy, effortless yet still fashion forward.

Buke is so good at the lighting!

Instagram @buke7

Instagram @itaachjadi

How have those acts influenced or inspired you ?

They don’t!! :D What’s the best street food would you recommend us ?

Anything that taste good if you add sweet soy sauce :D

The concept behind the styling…

I love my braided hair, raw makeup, and less posing, at last I do love the whole outfits Instagram @riarolen

How have those acts influenced or inspired you?

I love Bobbi Brown! She’s so humble and lovely, yet she’s a very powerful woman behind a multi million dollar make up brand What’s the best street food would you recommend us?

Soto sumsum sapi at Barito nyamnyamnyam What’s the concept behind?

I keep the face looking light and flawless, and add more definition to her cheekbones with contouring and highlighting technique. I put a bronze eyeshadow, and smudge a black eyeliner to frame her eyes.

Instagram @ayura_

VA GU E P h oto g r a p h e r S h a k t i S i d da r ta S t y l i s t I ta A c h j a d i Models Ria Rolen M UA Ay u r a

ALL W ARDRO B E S B Y LOCAL B RAND . CO . ID

B e a c h B r a l e t W h i t e Imp r o mp t u

IDR 1 8 8 , 0 0 0

B a e l y Nu d e P a n t s R e g a r d e IDR 2 6 5 , 0 0 0

T o ps S h e e r W h i t e B l o us e P a t r o o n G o o d s IDR 2 0 0 , 0 0 0

T o ps As y m e t r i c a l G o d d e s T o p

N i k i c i o IDR 3 9 9 , 0 0 0 P u r p l e Au -

r o r a Hu r r y c a n e IDR 2 1 0 , 0 0 0 T a r a S k i r t s N y i I t e u n g IDR 1 8 5 , 0 0 0

L a c r i m e T a n k D r e ss I n W h i t e

N i k i c i o IDR 2 9 9 , 0 0 0

G i a B l a c k W i n g t i p O x f o r d A t i s h IDR 8 4 9 , 0 0 0

MAGAZINE

PAGES

Contributor Interciew

2nd Anniversary Edition

57

CONTRIBUTOR INEWVIEW

ARTICLE

Buana Paksi Photographer Instagram @buanapaksi

Chrisna Sujatmiko Fashion Stylist

What do you collect?

Sports footwear

so I did a couple of fashion shoots and I think it ran quite well

Who was your favorite 90’s icon?

Jon Bon Jovi

What’s the concept behind it?

Originally the concept was about a tea-party-inspired shoot because I was encouraged by movies that I watched recently and it turned out pretty awesome, I guess

What is your earliest fashion memory?

I’m not really into fashion to be honest, but I gotta tried some new things

What do you collect?

Shoes! I love shoes to the bones!

Who was your favorite 90’s icon?

Kate Moss all the way

Instagram

What is your earliest fashion memory?

Back then when I was in primary school, I used to read some fashion magazine which my mom brought while waiting for me. It happened like every single day

@chrissujatmiko

Gista Putri Entertainer Instagram

What do you collect?

Sunglasses

What is your earliest fashion memory?

Being a Gogirl Look in 2007

Who was your favorite 90’s icon?

Tom Cruise, Katie Holmes, and Boyzone

@gistaputri

Natassia Callista A Entertainer Instagram

What do you collect?

Books Who was your favorite 90’s icon?

Winona Ryder in Reality Bites. She’s the epitome of cool

What is your earliest fashion memory?

It was in 3 grade when I dressed up as Madonna for my friend’s Halloween party, I wore a white mini set, white bicycle pants and a denim jacket. Oh, and I was chubby

@Natassia85

Gregor y Prabowo Photographer Instagram @greg_prabo

What do you collect?

All kind of documentary about music Who was your favorite 90’s icon?

The one and only Michael Jackson

What is your earliest fashion memory?

Still stuck in the 90’s

Hidden

Backyard

Photographer Buana Paksi Stylist Chrisna Sujatmiko Models Gista Putri & Natassia Callista MUA Chrisna Sujatmiko All Wardrobes by LocalBrand.co.id

Location Black House Jl. Cililin No. 3 (Tirtayasa) Jakarta Selatan, DKI Jakarta 12170

Gista Beach Bralet White Impromptu 188,000 IDR / Purple Aurora Hurrycane 210,000 IDR / Highwaisted Peg Pants in Blue Spotlight 279,000 IDR / Neon Clutch Yellow Stripes Estoite 379,000 IDR / Geometri Sandals Parkitchung 155,000 IDR | Aca Floral Scallop Shirt Black Impromptu 238,000 IDR / Highwaisted Shorts Yellow Patroongoods 199,900 IDR / JC.02 Red Proudly Shoes 259,000 IDR

Sequined Collar Sleeveless White Impromptu IDR 188,000 Prince Gold Necklace Kimi IDR 105,000 Dakota Blazer NeedleTales IDR 249,000 Dakota Pants NeedleTales IDR 239,000

Gista Dakini Fuschia House Of Jeaoulxy 380,000 IDR / Triangle Dimension Hurrycane 140,000 IDR / Pearl Beaded Dress Argyle&Oxford 485,000 IDR / White Polka Lace Outer Jukka 439,000 IDR / JC.02 Red Proudly Shoes 259,000 IDR / Houndstooth Diva Decielo Bag 360,000 IDR | Aca Asymetrical White Dress Patroongoods 349,900 IDR / Sinatra Blazer Vby Silvy 599,000 IDR / Gasoga Unui 100,000 IDR / Louina Hvala 299,000 IDR

Dakini Fuschia House Of Jeaoulxy IDR 380,000 / Audrey Dress V by Silvy IDR 350,000 Birds Of Paradise 03 Ruph IDR 1,550,000 / QGeometri Sandals Parkitchung IDR 155,000

90’s

Current Trend

60’s

80’s

Man

We have teamed up with a few killer labels to make your day, with a little whole inspiring style after unfolding these pages. Filled with loads of great street styles, we’re scribbling down some pairs of those highlight goods.

STYLIST Aldis SetIadi Photographer Putra Agung Mahendra

All Wardrobes by LocalBrand.co.id

50’s

70’s

2000’s

fashion shoot called “Current Trend” for your new year wish-list to get a

90’s

ARTICLE

MAGAZINE

PAGES

Curent Trend

2nd Anniversary Edition

65

Gia Black Wingtip Oxford ATISH IDR 849.000

Biritish Officer Ftale IDR 650.000

Anokhi Bracelet LABDAGATIC IDR 70.000

Mynstur ELVACKA IDR 195.000

Texture Wallet BAD IDR 120.000

Cell Phone Sleve Green TAYLOR FINE GOODS IDR 95.000

Peace Lava Grey HIPPEARCE IDR 200.000

Slim Briefcase Brown TAYLOR FINE GOODS IDR 380.000

Bro Rogue

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

66

Combat Hat Cream gRAVEL IDR 90,000

Typo Today T-shirt Wellborn IDR 120,000

Camo Sweather Worthed IDR349,000

Dazzle MOODSHOES IDR 575,000

Black Peace with Crystal Beads HIPPERACE IDR 350,000

Black Tibetan Bracelet LABDAGATIC IDR 80,000

Camera Backpack Green TAYLOR FINE GOODS IDR 390,000

606 Short Cargo MONGO IDR 375,000

Camo Gear

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

67

Maroon Fold Canvas Backpack GRAVEL IDR 225,000

Detroit Brown RANKONE IDR 245,000

Camera Straps TAYLOR FINE GOODS IDR 150,000

Brown Navajo Chino Pants CHOPIN JAVA IDR 300,000

Brown Gradation GOSTED IDR 285,000

Boots Brandenim IDR 270,000

Urban Safari

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

68

Messenger Bag Cream TAYLOR FINE GOODS IDR 350,000

Stone Bead Bracelet XVIII HIPPEARCE IDR 50,000

Keychain Grey ORIGINAL QUZZY IDR 75,000

Brown Sugar Parka ORIGINAL QUZZY IDR 375,000

Chino Short Orange KOTONE IDR 219,000

Deser t Babe

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

69

Flag Shorts ARGYLE& OXFORD IDR365,000

Graura Bracelet LABDAGATIC IDR 70,000

Rope Shirt ARGYLE& OFROD IDR 318,750

Natural 1 Wallet BAD IDR 250,000

Sailor Hat NORDHEN BASIC IDR 248,000

Indian Postman Bag Light Brown HIPPEARCE IDR 350,000

Peace in Colour Yellow HIPPEARCE IDR 350,000

Sailor Necks green BAD IDR 135,000 Pants Green KOTONE IDR 269,000

Lightfeet Sandal TXTURE IDR 235,000

Stealing Summer

ARTICLE

MAGAZINE

PAGES

Current Trend

2nd Anniversary Edition

70

Navy Snapback LEAP OF FAITH IDR 120.000

ADV Series Navy Hoodie WEARMUSTACHE IDR 120,000

Chromium Alpa Black TROVE FOOTWEAR IDR 649,000

RaJ Blue ARAFURA IDR 265,000

Dry Blue Indigo DEER AND DOE IDR 319,000

Porcelain Lace Shorts ARGYLE& OXFORD IDR 365,000

Back to Blue

ARTICLE

MAGAZINE

PAGES

Contributor Interview

2nd Anniversary Edition

71

CONTRIBUTOR INTERVIEW

Theo Sudar ja

Fahri Reza

Lonira Lolo

Photographer

Model

Fashion Stylist

What’s your love’s life soundtrack?

If you ready for love n chill, you’ll be ready for James Blake

What’s your love’s life soundtrack?

The Radio Dept - You Stopped Making Sense and The xx - Together

What’s your love’s life soundtrack?

La Vien Rose – Edith Piaf

Who’s your favorite movie character?

80’s Cops / Detective Movie. The detective had a car and every time he chased the bad guy, he put the police light on top of his car. I can’t remember the title

Who’s your favorite movie character?

Emily at Stoker. Her obsession in one person, become a reason she murder.

The best place to eat in Jakarta must be?

I ate lots of sushi roll lately.. But I can’t tell which one is the best.

They kinda have similar taste one to another What do you think about the concept?

Real men ride bike and shift gear!

(Cafe Racer) Instagram @theosudarja

The best place to eat in Jakarta must be?

Wherever as long as I eat for free!

Instagram @fahri_reza

Who’s your favorite movie character?

Dori – Finding Nemo The best place to eat in Jakarta must be?

Beautika What’s next for you?

I tend to follow where the world would take me....Although I might see myself still in fashion industry 5 years from now What do you think about the concept?

Men’s styling for men in a men’s world Instagram @lonira_oni

Mustard Weight Parka Original Quzzy IDR375,000 / Slayer Hay On Wye IDR300,000 Helmet White Nosta IDR135,000 / Navy Brandenim IDR250,000

STEERING WHEEL

T heo S uda rja Stylist LONIRA LOLO Models FAHRI REZA MUA ALDIS S ET IAD I LO CATION T HRIV E MOT ORCY CLE ALL WARDROBES BY LOCALBRAND. C O . ID Photographer

Pocket Hoodie Anonymous IDR400,000 / Khaki Navajo Chino Chopin Java IDR300,000 / Maroon Fold Canvas Backpack Gravel IDR225,000 / Sailor Hat in Dark Blue Nordhen Basic IDR268,000

RAJ Maroon Arafura IDR265,000 / Helmet White Nosta 135,000 / Chino Short Stripe Kotone IDR219,000 / Black Indian Hat II Hippearce IDR325,000 / British Officer Ftale 650,000

Helmet White Nosta IDR135,000 / Navy Brandenim IDR250,000

Mustard Weight Parka Original Quzzy IDR375,000 / Slayer Hay On Wye IDR300,000

c

I

> > > > > >

c

CO M I N G J A N U A R Y

i

I

........ ........ ........ ........ ........ ........ ........ ........ ........ ........ ........ ........ ........ ........ ........ ........

F o r

S OO N 2 0 1 4

............ ............ ............ ............ ............ ............ ............ ............ ............ ............ ............ ............ ............ ............ ............ ............

i n q u i r i e s

i n f o @ l o c a l . c o . i d

.................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. .................. ..................

s a { ,,

MAGAZINE

PAGES

Contributor Interview

2nd Anniversary Edition

77

I

ARTICLE

CONTRIBUTOR INTERVIEW

Krishna Pradana

Andhika Dhar maper mana

Jeidy Azahary

Rafael Samodra

Creative Director

Fashion Stylist

Make Up Artist

Model

Who were you listening to in the 2000?

I was listening Linkin Park ‘Hybrid Theory’ & PharrellWilliams ‘Frontin’

What’s your daily fragrance?

Aigner Black Icedrops’

What’s your daily fragrance?

Bodyshop

What’s your daily fragrance?

Student, Musician, & Model

Who were you listening to in the 2000?

Dewa 19 hahahaha

Who were you listening to in the 2000?

F4 (meteor garden)

Who were you listening to in the 2000?

Dido, Red Hot Chilli Peppers, & Phoenix

What has been your biggest career highlight to date?

Joined costume department Eat Pray Love

What has been your biggest career highlight to date?

Wajah Femina 2009

What’s the concept behind?

I try to create simple pictures with cinematic angle for photo shoot.

Instagram @krishnapradana

What’s the concept behind?

The concept is effortless life of a ‘busy’ boy. Simple pictures, layering styling.

Instagram @andhikadharmapermana

Instagram @JeidyAzahary

What’s the concept behind?

The concept of this picture is kind of quirky and has a sense of high fashion. The sleeked-back hairdo gives a sense of classy and also simplicity.

The make-up is natural so that the picture would also appear natural under the sun light.

Instagram @Samorafael

Jeans Jacket Smitten IDR 348.000 / Indigo Original Quzzy IDR 245.000 / Porcelain Lac

ce Shorts Argyle and Oxford IDR 310.250 / Tristan Davu Shoes IDR 320.000

La er Player Photographer Krishna Pradana Stylist Andhika Dhar maper mana Model Rafael Samodra Angkasa Putra Make Up Artist Jeidy Azahary All Wardrobes by LocalBrand.co.id

Jacket Pocket Polkadot Solo IDR 599.000 / Rope Shirt Argyle and Oxford IDR 318.750 / Kim Short Johny Zebra IDR 230.000 / Bradley Davu Shoes IDR 685.000

Yuck II Smitten IDR 328.000 / Instrument Shirt Hvala IDR 159.000 / Violent Original Quzzy IDR 318.000 / Ressurecton Elvacka IDR

R 149.000 / Chino Short Mustard Kotone IDR 175.200 / Pants Green Kotone IDR 215.000 / Tristan Davu Shoes IDR 620.000

Jacket Pocket Polkadot Solo IDR 599.000 / Rope Shirt Argyle and Oxford IDR 318.750 / Kim Short Johny Zebra IDR 230.000 / Bradley Davu Shoes IDR 685.000

THE I T STYLE “The It Style” delivered to you by deep interviews with the fashion forwards. Strong personal style which influences surrounding becomes the reason why we called them urban style formers. These people are those who get your eyes on their outfit everywhere they go. They could be architect, designer, banker,…. or anyone that has a signature style to look up to. They can be from anywhere in this world, local or international. But we begin here, Jakarta. We’re presenting, our 9 previous The It (s), talk about their current hit.

INTERVIEW Dwimayu Budinastiti PHOTOGRAPHER Krishna Pradnaa

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

87

No.

1 Nadia Rachel Social Media Strategist

“ I learned so many new things after I gave birth to my daughter, and it’s a luxury to be able to raise my daughter, work with my husband, and have a loving family all at the same time “ Ribon Blue Kitty Kitz IDR 75,000

You can find me here @rachelesque

My current daily routines are...

I built a Digital Agency with my husband called The Network Factory, we handle online buzz, social media marketing, digital public relation, content management and many more. This enables me to spend more time with my 9 months old daughter.

I’m blessed to have the ability to juggle work, family and friends according to my schedule. It’s been quite a ride.

The perk of being me is...

I have to say being a working mom. I learned so many new things after I gave birth to my daughter, and it’s a luxury to be able to raise my daughter, work with my husband, and have a loving family all at the same time.

I can’t leave home without...

My iPhone, my Marc Jacobs watch, and Chanel compact powder. These are the best beauty items, seriously!

The song which makes me dance is a song...

By Freur called Doot Doot.

If I’m a cartoon character...

I would be Lisa Simpson and I’m gonna stick to conventional rules and be the best in whatever I do.

Boring, I know, but that’s who I am :D

I’d rather hangout at home with my husband and daughter on weekend than go out to a concert.

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

88

No.

2 Wendo Kusuma Suit Entusiahst

“ Lupin detective and I’m gonna steal ”

You can find me here @mr_wk

Anokhi Bracelet LABDAGATIC IDR 85,000

I prefer to be know... as a suit enthusiast.

The songs which make me dance…

Theophilus London - Love is Real.

My daily references are... putthison.com and peramnentstyle.co.uk

If I’m a cartoon character, I would be…

Lupin detective and I’m gonna steal.

My current daily routines are…

Brillington Brothers, a part time advertising job, and illustrating story board.

The perk of being me is… is can meet with master tailor, the one and only Mr Amad.

I can’t leave home without… glasses, usb, and atm.

If I’m hosting a tourist I would take him to…

Taki Coffee Shop at Glodok and Kayehomaru, Little Tokyo.

I think LocalBrand.co.id is… currently developing and my favourite one is Sagara shoes.

I rather be something than nothing.

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

89

No.

3 Har vy Abdulrachman Music Enthusiast

“ Everything will be back to its roots “ You can find me here @HARVSARC

Vidora Blue FTALE IDR 525,000 I prefer to be known as…

Music enthusiast.

The songs which make me dance…

Kool and The Gang - Get it Together

My current daily routines are…

Running Double Deer digital music production and on weekend I’m a main resident at Otel Lobby and Lucy in The Sky

If I’m a cartoon character, I would be...

Johnny Bravo and I‘m gonna be cocky!

The perk of being me is…

Free drinks at Otel Lobby and Lucy in The Sky. And I can dance whenever I want wherever I want I can’t leave home without…

Drinking a glass of ice cappuccino, I need espresso to widely awake. Laptop, a hat, and I gotta leave home smelling good by wearing my Hugo Boss Parfume

Favorite brand at LocalBrand.co.id is…

Original Quzzy What do you think about local fashion scene?

It’s good, tho still could be better If I’m hosting a tourist I would take him to…

Stadium and culinary trip around Kota

What do you think is the crappiest fashion trend?

Rubber perforated sandals, yes that C*#@^!

So, what’s gonna be the next hit?

Everything will be back to its roots

I’d rather dance than sleep

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

90

No.

4 Ayla Dimitri Fashion Stylist

“ Simple, but with a statement “ You can find me here @ayladimitri

Jacket Pocket Polakadot SOLO IDR 599,000

I prefer to be known as…

A Fashion Stylist My current daily routines are…

On Monday it’s time to be with my boyfriend, trx and zumba on Tuesday, on Wednesday and Thursday it’s between trx or going on a run, then Friday is friends’ time, Saturday boyfriend time again, and running on Sunday. Pretty tight schedule ha!

The perk of being me is…

It’s easy for me to borrow some products and I’m endorsed by a couple of amazing brand, such as Kenzo, Nike, and Urban Icon I can’t leave home without…

Elise eye lashes and Eyebrow Pencil from Make Up Forever.

The songs which make me dance…

All Disclosure’s If I’m a cartoon character, I would be...

My little pony and I’m gonna fly to dreamy fantasy, filled with fluffy clouds, glitters, and colours!

My daily looks essentials would be Outerwear! Something with boyish look.

My style is…

Simple, but with a statement What do you think about local fashion scene?

Growing, nowadays people are inspiring each other.

And there’s absolutely high interest in fashion and

also high awareness of it.

My favorite local brand is…

Jvstivy If I’m hosting a tourist I would take him to SCBD, Fairground What do you think is the crappiest fashion trend?

Bodycon dress! How can they even breathe?

So, what’s gonna be the next hit?

Futuristic look and all about white.

I’d rather eat street foods and than not being able to shop

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

91

No.

5 Armand Dhino Art Worker & Musician

“ Spongebob and I’m gonna live under water or be Curious George so I can live without any burden “ You can find me here @innoceroze

Sake MONGO IDR 225,000

I prefer to be known as…

Art worker/fan and musician My current daily routines are…

Being an editor web magazine, going to the gym, going on a run with BR20 Runners Bandung The perk of being me is…

I get free stuffs now and then, I can travel to places, free alcohol, and free concert tickets.

I can’t leave home without…

A hat, that’s a must. Also rings and watch.

The songs which make me dance…

All time tune, Midnight City - M83 If I’m a cartoon character,

I would be Spongebob and I’m gonna live under water or be Curious George so I can live without any burden I THINK LOCAL FASHION IS Able to compete with the international market, price, and quality wise What do you think is the crappiest fashion trend?

Keffiyeh as men scarf So, what’s gonna be the next hit?

Bold colours and colour blocking

I’d rather be Techno than be Progressive

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

92

No.

6 Andra Alodita Photographer

“ Taking pictures than ngulek sambel! Such an effort. “

You can find me here @alodita

Clutch Basic Clear Silver Leather Estoite IDR 379,000

I prefer to be known as…

A full time photographer

through ocean!

My current daily routines are…

Updating my blog http://www.alodita.com/

What do you think is the crappiest fashion trend?

Definitely C*OCS!

The perk of being me is…

Have a free pass to enter fashion show backstage

So, what’s gonna be the next hit?

Lingerie as day attire! Something with lace and silk.

I can’t leave home without…

Iphone & putting on my lipstick

I’d rather Taking pictures than ngulek sambel! Such an effort

The songs which make me dance…

Crave You – Flight Facilities If I’m a cartoon character, I would be Dory in Finding Nemo and I’m gonna travel

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

93

No.

7 Dilah Sasri Jewelry Designer

“.... I think we’re gonna back to the roots, such as batik and tenun with a simpler cut. “ You can find me here @sasurisasri Postman Bag HIPPEARCE IDR 450,000 I prefer to be known as…

Jewelry designer My current daily routines are…

Dancing and sports The perk of being me is…

I can eat whatever I want, without worries. Cause all my tight sport schedule will burn the belly fat I can’t leave home without…

Wearing earrings and bring my lighter! No more buying lighter, there’s a bunch in my room The songs which make me dance…

Standing Right Here - Melba Moore & Give Me The Night – George Benson

If I’m a cartoon character, I would be Peter Pan and I’m gonna wander to Neverland My favorite local brand is…

All the shoes’ What do you think is the crappiest fashion trend?

Alien workshop and hiking sandals at 90s. And currently, I’m wondering how could people in this super sunny town wearing a coat and leather jacket!? Duh! So, what’s gonna be the next hit?

Hmm fashion is pretty similar as life, re-evolves and goes around, of course with urban touch, vivid colour, and prints. I think we’re gonna back to the

roots, such as batik and tenun with a simpler cut.

I’d rather doing sport than getting drunk

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

94

No.

8 Sonny Dien Founder “Otoko”

“ Next, a ready to wear attire with an effortless look and prints are gonna be on top “

You can find me here @sonnydien

3 Panel Cap Maroon NORDHEN BASIC IDR 248,000

I prefer to be known as…

Founder Otoko, Chief Operational Manager My current daily routines are…

Going to my own store, Otoko.

The perk of being me is…

People will pick up my call! It’s relieving.

I can’t leave home without…

Preparation and praying.

The songs which make me dance…

I don’t do dance hahaha…

If I’m a CELEBRITY, I would be The Hangover cast, Zach Galifianakis, and I’m gonna disguise as anyone.

What do you think is the crappiest fashion trend?

Animal print!

So, what’s gonna be the next hit?

Currently something related with numbers and sport wear are hitting the road! Next, a ready to wear attire with an effortless look and prints are gonna be on top.

I’d rather travelling than going to concert

ARTICLE

MAGAZINE

PAGES

The It Style

2nd Anniversary Edition

95

No.

9 Keshia Lalita Visual Merchandiser

“ I would be Jenna Rink in 13 going on 30 and I’m simply gonna travel through time “

You can find me here @khesia_lalita

Quilted Jumper with Zipper ARGYLE&OXFORD IDR 429,000

I prefer to be known as…

Visual merchandiser

I would be Jenna Rink in 13 going on 30 and I’m simply gonna travel through time

My current daily routines are…

24/7 in mall for window displaying

What do you think is the crappiest fashion trend?

Comme Des F*ck Down beanie

The perk of being me is…

Getting discounts in various stores, name it and I’ve got it!

So, what’s gonna be the next hit?

Structured attire

I can’t leave home without…

Certainly, putting on my eyebrow pencil!

I’d rather Hang out without wearing a bra than without making up my eyebrow!

The songs which make me dance…

This Must be The Place – Talking Heads If I’m a cartoon character, I would be

ARTICLE

MAGAZINE

PAGES

Brand Featured

2nd Anniversary Edition

96

F E A T U R E D B R A N D

BRA N D

Moth

2 F o un d e r

Larasati Dewangga Putri

How did it progress into making jewelry? What made you put down the pencils?

It’s starting when I received immediate attention in ‘Lomba Perancang Aksesoris 2010’, a competition for jewelry designer. Then I set out to create jewelry pieces which mixed with an art.

I’m born in an artist family. I was exposed in art since birth. Thus I’m getting use to develop new things around my daily life. I studied in fashion academy back then, that explains why pencil is always around. So through some experiences, I make simple things turn into unexpected goods Did you collect all those pencil colours or you buy them before you made it instead? Is there any particular pencil?

It was started by asking people if they have any un-useful colour pencils and began to collect them. Then lately, I

“ I’m truly hopping I could encourage people to express their oddness, uniqueness, and bold taste through a wearable art “ need more pencils than I‘ve got now, so I must to buy them and surely it’s all similar, Faber Castell colour pencil Do you have any favorite piece in Moth’s? Why? Yes indeed! Necklace piece, named ‘Sans Titre’ from Stars Felsic collection. Cause this is the first necklace which I made at this collection How do you get into jew-

- Month -

elry design?

I have a deep interest in jewelry and art. I’m truly hopping I could encourage people to express their oddness, uniqueness, and bold taste through a wearable art What’s the most expensive item at Moth? How come?

As well as my favorite piece, ‘Sans Titre’, like I said before, this necklace is the first necklace that I made and

she has the highest difficult technique to string into jewelry What are your goals by being a local brand?

Could be sold worldwide The perfect music to dance to while wearing Moth…

Gutevolk - Picnic What’s next material that you would transform into fascinating jewelry?

I really wanna make jewelry either from twizzler candy, bolt, or herbs

Interview Dwimayu Budinastiti http://localbrand.co.id/Mothjewellry

ARTICLE

MAGAZINE

PAGES

Brand Featured

2nd Anniversary Edition

97

F E A T U R E D B R A N D

BRA N D

Elvacka

3 F o un d e r

Michael & Arthur

What’s story behind the name?

Behind the story, it comes from Swedish word “vacker” that means beauty.

Then we have our own philosophy which is, how we create a beauty for a beautiful. We mixed it up and got options, lastly we think Elvacka is the best choice besides others. Moreover, it sounded good when we heard for the first time What make you different from other tees brands?

We create a brand not only clothes, which was the first idea when we

“ We create a brand, not only clothes...” started. That’s the noticeable difference in between, we make a simple thing looks elegance, we give them value. We concern about the quality of our goods, curating the designs, convection, until they become one complete package for customer. We serve the best for you!

Ever tempted to keep the clothes instead of sell them on? Which piece it is?

Actually without any doubt, we love all articles that we’ve made Do you have an in house illustrator?

What’s the concept behind all the draws?

Yes we do have! The basic concept is minimalism el-

egance and we combine with today’s youth culture. Designs always lead the concept What does inspire you in words? Is there any copywriter or issue which you take?

“Dream High Get High” we believe if you set your dream highly, you’re gonna do such a high effort in terms to reach them What IS your favorite song which inspires you while working?

Telepopmusik, HAIM, BOY, Tesla Boy, Depeche Mode, Daft Punk, The XX, Breakbot, A$AP ROCKY, and so many more Who do you see perfectly wearing Elvacka?

Hmm modesty, we think everyone who wears Elvacka is pretty awesome

Interview Dwimayu Budinastiti

http://localbrand.co.id/Elvacka

c o nn e c t s ta l e n t s & c l i e n t s in c r e at i v e in d u s t r i e s a r e a

Model Stylist Photographer Make up artist Graphic Designer Videographer For those who is interested in pursuing careers in local fashion scene or contribute to our delightful e-Magazine.

Here’s a chance to join our team!

Send your portfolio to support@localtalent.co.id

L i v e

S i m p l y