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l o c a l

i n s p i r e d

co ld war M e e t th e I c o n

D E K AT

#37 f e at u re d brand

KOTONE


EDITOR'S LETTER It’s a summer chill.

too bright, try layer blouses paired with a miniskirt and flat black sandals. Beat the

If you’ve seen Begin Again, you’ll know

heat with comfortable and stylish outfit,

the strong urge to get most comfy culottes

look at the Current Trend pages.

well. Get ready to experience those feels all over again with used-to-be-Tangga, (music)

If you need a new outfit combination to add

Dekat shoot featuring brown-eyed beauty

to your wardrobe roster, consider the street

Chevrina. Shot by two talented sibling pho-

style look in The Select pages.

tographers, the summer cold vibes will get

To celebrate what seems like the most long-

you. Loose shirts, comfort outers, rolled up

awaited summer ever, we did a deep dive

culottes and pale colours paired with the

Mix & Match into the fashion realm, Putri

bold concrete walls are what it’s all about.

& Rama Dauhan, to dig up some outfits that recall and make us super-excited for

It’s officially fasting month, which means a

summertime. From beautiful airy dresses to

few things: time to banged clothes, gath-

great blouse-and-sweat combos, these issue

ered with friends, and welcome the unof-

knock summer style out of the park.

ficial arrival of summer! Editor in Chief We all need an outfit formula to add to our summer wardrobe repertoire without seems

Dwimayu Budinastiti


CONTENTS P. 2

............

E d i t o r ’s L e t t e r

P. 3

............

Contents

P. 4

............

Cover Story

P. 6 - 1 1

............

Meet the Icon ~

D E K AT

P. 1 2 - 1 4

............

C u r r e n t Tr e n d ~

PINK PEACE & BLUE HEART

P. 1 5 - 1 7

............

Mix & Match ~

BY ANANDIA PUTRI &

RAMA DAUHAN

P. 1 8 - 2 3

............

The Select

P. 2 4 - 2 7

............

Featured brand ~

KOTONE


ARTICLE

MAGAZINE

Cover Story

PAGES

April 2015

4

Cover Stor y. IN STYLE

STYLING ASSISTANT

Dekat

Tazia Maharani

PHOTOGRAPHER

LOCATION

Sally Ann & Emily Gunawan

Pavilion Apartment Jl. KH Mas Mansyur kav.24

STYLIST Tatiana Anggita

Te a m

DIRECTOR OF

FOLLOW US ON

LOCALBRAND.CO.ID

is published by

Twitter : @LocalBrandID

Dwimayu Budinastiti

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Conclave Building

Instagram : LocalBrandID

ART DIRECTOR

Jl. Wijaya 1 No. 5C

Krishna Pradana

12170 - Jakarta Selatan

CONTACT US

Phone. (021) 3025 3333

SMS/WA +62 858 3015 3333

STYLIST

LINE LocalBrandID

Tatiana Anggita

support@localbrand.co.id

STYLING ASSISTANT

www.localbrand.co.id

Tazia Maharani

GRAPHIC DESIGNER Ridwan Hadinata Ilyas Rivani


ARTICLE

Meet the Icon

MAGAZINE

April 2015

PAGES

6

Softknit Tee White Stripe Sleeve Gray Black KOTONE IDR 280,000 / Long Dungarees DUTCHY IDR 450,000 / Long Sweater Maroon KOTONE IDR 300,000


ARTICLE

Meet the Icon

MAGAZINE

PAGES

April 2015

7

Meet THE icon

D E K AT In this edition of music interview our team had an opportunity to talk directly with Tata, Kamga, and Chervina to talk about their biggest comeback as new R&B group called ‘Dekat’. With the release of their first mini album ‘Lahir kembali’ they describe how this new album reflects their true identity.

PHOTOGRAPH BY Sally Ann & Emily Gunawan STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani INTERVIEW BY Tatiana Anggita TEXT EDITED BY Ivandra Wafiathaya


Softknit Tee White Stripe Sleeve Gray Black KOTONE IDR 280,000 / Long Dungarees DUTCHY IDR 450,000 / Long Sweater Maroon KOTONE IDR 300,000 / Sweatpants Maroon KOTONE IDR 299,000


ARTICLE

MAGAZINE

Meet the Icon

PAGES

April 2015

Long Sweater Grey KOTONE IDR 300,000

WHY CHOOSE ‘DEKAT’ AS THE NAME OF THE GROUP? AND WHAT MAKES YOU DECIDE TO FORM THIS GROUP? Our previous group is the time that we started to get known each other. Now, after we reform the new group our relationship is getting more intimate, we also have the same direction in creating the music with our own characteristic. That’s why we decide to choose ‘Dekat’ as the name of our group.

9

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

WHAT IS THE STORY BEHIND YOUR NEW SINGLE, ‘LAHIR KEMBALI’? With ‘Lahir Kembali’ we want to tell our listeners about who we really are with our own way. We also want to explain the real meaning of independent and free like we told before.

“ With ‘Lahir Kembali’, we want to tell our listeners about who we really are with our own way. “

DESCRIBE YOUR MUSIC IN 3 WORDS Independent, modern, and free.

IS THERE ANY BIG PLAN FOR THIS YEAR? So far, our plan is just to promote our music and our new album to public.


ARTICLE

Meet the Icon

MAGAZINE

April 2015

PAGES

10

“Our dream is o motivation.” WHAT IS THE MOTIVATION FOR YOU GUYS TO KEEP MAKING MUSIC AND EXIST ON STAGE? Our dream is our biggest motivation. To keep exist on stage, we did everything with happiness and we also give everything that we can do to our listeners. Actually, we also satisfied with our group concept and music style. WHO IS YOUR MUSIC IDOL? Each person is different, to be honest. But three of us love M.I.A! IF THERE IS THE CHANGE TO COLLABORATE WITH ANY INDONESIAN MUSICIAN, WHO WOULD YOU CHOOSE? Ras Muhammad, because he is the real deal! NOW TALKING ABOUT FASHION, IS ANY SPECIAL OUTFIT FOR EVERY PERFORMANCE? Tata: Casual, oversized and hippie Kamga: Street style Chervina: based on mood actually, but my main style is boyish.

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

Crop Knit DAY AND NIGHT IDR 379,000 Loose Cardigan with Hoodie Dusty Pink KOTONE IDR 315,000

LAST QUESTION, TELL US THE REASON WHY WE SHOULD WATCH YOU GUYS LIVE! Why you should watch us live? Because you guys will not only watch us sing but we guaranteed you a great live experience! We will give you big music refreshment!


ARTICLE

MAGAZINE

Meet the Icon

April 2015

our biggest

Long Sweater Maroon KOTONE IDR 300,000

PAGES

11


60’s

90’s

80’s

60’s

Current Trend Although the weather outside is unstable it is not a big problem for you to have a cool style.

With

the

perfect

combination

of

soft

and

simple

color

like

pink,

maroon,

grey,

navy, white and black it will help you to give the impression of coziness and also stylish.

STYLIST Tatiana Anggita STYLING ASSISTANT Tazia Maharani

2000’s

PHOTOGRAPHER Chaka Ramadhan

All Wardrobes by LocalBrand.co.id

40’s

70’s

50’s


ARTICLE

Current Trend

MAGAZINE

April 2015

PAGES

13

Cream Pink Skeleton Mesh Dress PINX IDR 250,000

Plaid Boyfriend Pants BLAIZE IDR 278,000

Black Dog Sweater VECHEN IDR 220,000

Loose Cardigan Pink KOTONE IDR 300,000

Dark Chocolate Ice Cream MANNEQUIN PLASTIC IDR 278,000

Joint Collar 4 GREY AREA IDR 75,000

Leopard Hat KURU IDR 75,000

Vintage Citreon Sweater 02 KEVASCO IDR 165,000

Done It All Black HOUSE OF JEALOUXY IDR 280,000

Dream of Bracelet HOUSE OF JEALOUXY IDR 300,000

Amity Chucky Shoes SELITTOES IDR 390,000

Pink Peace


ARTICLE

Current Trend

MAGAZINE

April 2015

PAGES

13

Midnight KALEDRA IDR 169,000 Fitted Jogger Pants Grey KOTONE IDR 300,000 Davour MELLON IDR 235,000

Long Sweatshirt Maroon KOTONE IDR 300,000

Denim Hip Bag PINE GOODS IDR 225,000

Ziga Air Edition KANAVAIA IDR 450,000 Jasper Bifold Wallet Tan RUBIROSA IDR 300,000

Spencer Solid Brown FONBELT IDR 139,000

Carter Dark Brown LB X AMBLE IDR 419,300

Blue Hear t


Mix

&

Match

With their finest artwork at young age, Rama Dauhan and Anindia Putri have become listed as the future Indonesia’s top designer list. Their urban and modern fashion style is the reason that our team picks them as our guest for this edition of ‘Mix and Match’.

STYLIST Tatiana Anggita STYLING ASSISTANT Tazia Maharani PHOTOGRAPHER Chaka Ramadhan

All Wardrobes by LocalBrand.co.id


MAGAZINE

ARTICLE

Mix & Match

PAGES

April 2015

Mix

&

16

Match 2

1

Anindia Putri HOW WOULD YOU DESCRIBE YOUR DESIGN AESTHETIC IN THREE WORDS? Smart, functional, and urban wear. WHERE DO YOU GO FOR YOUR INSPIRATION? Anywhere….

3

HOW MUCH DOES TRAVELING BECOME THE INFLUENCE FOR YOUR DESIGN? Lots EASY WAY OR HARD WAY Hard way 4

WHAT DO YOU THINK ABOUT FASHION NOW DAYS? Its all about art and money WHAT KEEPS YOU SANE? Pray?

INSTAGRAM : @ANANDIAPUTRI

1.

Summer Blazer Peach PATROON GOODS IDR 299,000

3.

Black Midi ACLA IDR 329,000

2.

White Blouse ACLA IDR 280,000

4.

Brocade Blue MARC AND STUART IDR 236,000


MAGAZINE

ARTICLE

Mix & Match

PAGES

April 2015

Mix

&

17

Match

1

Rama Dauhan 2

HOW WOULD YOU DESCRIBE YOUR DESIGN AESTHETIC IN THREE WORDS? Quirky, modern and unconventional. WHERE DO YOU GO FOR YOUR INSPIRATION? Book store, flea market, zoo, exotic places, beach, mountain and even night club, because I believed that inspiration comes from anywhere.

3

HOW MUCH DOES TRAVELING BECOME THE INFLUENCE FOR YOUR DESIGN? Actually, its not directly became a big influence for my design aesthetic, but the positive energy after the holiday it self that help me for brainstorming, for me that’s the most important thing.

4

EASY WAY OR HARD WAY? Hard way on the easy way. 1.

Jacket Blue and White TRIPLE ZERO IDR 309,000

3.

Fitted Jogger Grey KOTONE IDR 300,000

2.

Oxford Short Salmon KOTONE IDR 114,500

4.

Sandal 2 Straps Golden TXTURE IDR 250,000

ARE YOU A BOSS OR A LEADER? Leader WHAT DO YOU THINK ABOUT FASHION NOW DAYS? Aggressive. WHAT KEEPS YOU SANE? Cooking and reading books.

INSTAGRAM : @RAMADAUHAN


THE SELECT PHOTOGRAPH BY Chaka Ramadhan STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani MODEL Tamara Anggara & Novita Angle


Long Sweatshirt Maroon KOTONE IDR 300,000 / Long Ciat Black LB X PEVITA PEARCE IDR 399,000 / Monki Wide Leg Trouser Navy Blur KELANA IDR 250,000


Dream of Bracelet HOUSE OF JEALOUXY IDR 300,000 / Faith Bracelet HOUSE OF JEALOUXY IDR 300,000 / Done it All Black HOUSE OF JEALOUXY IDR 280,000 / Lagoon Pouch Blue BLACK FRIDAY IDR 119,000


Fitted Jogger Grey KOTONE IDR 300,000 Carter Blue LB X AMBLE IDR 384,300


Small Pattern Brown Shirt BROWNBUTTON IDR 300,000 / Loose Cardigan with Hoodie Maroon KOTONE IDR 300,000 / Fitted Jogger Black KOTONE IDR 300,000


Irani Top GRACE AT MERCY IDR 169,000 / Scottish Plaid Skirt BLAIZE IDR 225,000


Brown Poler Five Panel Cap GRAVEL IDR 135,000 / Softknit Tee White Stripe Sleeve Black & White KOTONE IDR 280,000 / Fitted Jogger Black KOTONE IDR 280,000


Softknit Tee White Stripe Sleeve NW KOTONE IDR 280,000


Black Bronx Long Sleeve Flannel GRAVEL IDR 250,000 / Loose Cardigan Grey & White KOTONE IDR 300,000


Yumi Top KOMMA IDR 199,000 / Cream Sargon Volume Outer PINX IDR 290,000 / Plaid Boyfriend Pants BLAIZE IDR 250,000


KOTONE Sure , because fashion trends keep changing, it is important to stick with the classic if it needed. pay attention and look closer into details! maybe there is a colour that will stand you out over and over. choose the right one for you, whatever the case we’ve come up with these way to stand you out on the eternal trends. Kotone 3rd collection is about everyday street wear. As we know, in presents people like something simple, comfort, easy to mix and match but keep stylish. we give you selection of oversized top and outwear like cardigans, sweater, hoodie. we also have various kind of pants like jogger pants, sweet pants, and cullot pants, those will be perfect for your traveling outfit. For your more relaxed time, like hang out with your friends, choose the warmer colour like maroon, pink, black, navy, grey, and white. We pay attention on the fabric, even though it will make your body warm but it still comfortable to wear because we use the cotton fabric. the price is affordable between Rp 270.000 - Rp 300.000, go check our website and stay awesome with with Kotone.

PHOTOGRAPH BY Jusuf Fathony STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani


Long Sweatshirt Maroon 02 KOTONE IDR 300,000 / Loose Cardigan with Hoodie White 01 KOTONE IDR 300,000


Sweatpants with Stripe BW KOTONE IDR 350,000 / Long Sweatshirt Black 01 KOTONE IDR 300,000


l o c a l

i n s p i r e d

LocalBrand.co.id - Cold War  

ISSUE #37

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