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l o c a l

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d a r i n g p as s ion M e e t th e I c o n

KARINA SALIM

#40 f e at u re d brand

KOTONE


EDITOR'S LETTER In every wardrobe shopping list should con-

major keys to remember, so make sure to

sist of few crucial items, you name it; from

read up!

the super comfy jeans, oversized shirt and

Karina Salim’s favorite style is surprisingly

most importantly, malfunction tees. First and

easy to recreate! If we had to choose one

foremost, the blue denim is practical, but

It-most-talented girl’s closet to raid, one of

it’s not the key for mastering casual look

our top choices would definitely be Karina

style. A great pair of shirts in low saturated

Salim. Her girl next door-yet-cool ward-

color can make a religious outfit look stun-

robe is so aspirational and relatable at the

ning and take a special simple #ootd shot

same time. Naturally, we’re always think-

up a notch too. We’re proponents of the

ing up the latest way to copy her effortless

idea that the right color is the one that add

style. One of the easiest way we’ve come

an instant boost for confidence, and again

up so far is to find inspiration from her fa-

black, but knowing the most flattering color

vorite outfit—the monochrome outfit, that

hues for our yellow bright skin or even a

is. While we usually spot her in all black,

brown tanned skin is an important factor

she stepped out at Nala Coffee shop this

for finding a pair clothes you never want

month in a beautiful nude blush ensemble

to take off. Whether your body is petite,

when she showed us some enchanting bal-

pear shape, or indescribable, we’re break-

let movement.

ing down the attire best suited to your day. Factors like fabric, texture, and pattern are

Editor in Chief

Dwimayu Budinastiti


CONTENTS P. 2

............

E d i t o r ’s L e t t e r

P. 3

............

Contents

P. 4

............

Cover Story

P. 6 - 1 1

............

Meet the Icon ~

KARINA SALIM

P. 1 2 - 1 4

............

C u r r e n t Tr e n d ~

A R M Y WA R M & C O L D B R O N Z E

P. 1 5 - 1 7

............

Mix & Match ~

B Y R E N AT TA M O E L O E K &

G E M A S E M E S TA

P. 1 8 - 2 3

............

The Select

P. 2 4 - 2 7

............

Featured brand ~

KOTONE


ARTICLE

MAGAZINE

Cover Story

PAGES

July 2016

4

Cover Stor y. IN STYLE

MAKE UP ARTIST

Karina Salim

Raydinda Karina

PHOTOGRAPHER

LOCATION

Adi Widyantara

Nala Coffee – AD Premier Jl. TB Simatupang No 30,

STYLIST

Cilandak, Jakarta

Dwimayu Budinastiti

Te a m

DIRECTOR OF

FOLLOW US ON

LOCALBRAND.CO.ID

is published by

Twitter : @LocalBrandID

Dwimayu Budinastiti

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Jl. Iskandar Muda No.79 C

Instagram : LocalBrandID

ART DIRECTOR

Jakarta Selatan

Krishna Pradana

Phone. (021) 3025 3333

CONTACT US SMS/WA +62 858 3015 3333

STYLIST

LINE LocalBrandID

Tatiana Anggita

support@localbrand.co.id

GRAPHIC DESIGNER

www.localbrand.co.id

Ridwan Hadinata Ilyas Rivani

TEXT EDITOR Ria Isnaeni


ARTICLE

Meet the Icon

MAGAZINE

July 2016

PAGES

6


ARTICLE

MAGAZINE

Meet the Icon

PAGES

July 2016

7

Meet THE icon

KARINA SALIM Awarded with “The Most Talented Female” in 2012 by Cosmopolitan Indonesia made this ballerina princess hard work paid off.

PHOTOGRAPH BY Adi Widyantara STYLING BY Dwimayu Budinastiti MAKE UP ARTIST BY Raydinda Karina TEXT EDITED BY Ria Isnaeni


ARTICLE

MAGAZINE

Meet the Icon

PAGES

July 2016

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Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

Claire Top ANONIM IDR 179,000

OUT OF THOUSAND KIND OF DANCING, WHY CHOOSE BALLET? My passion for ballet is enormous, classic ballet is the hardest dance I know. Not only dedication but blood, sweat, discipline and hard work are all the tidbits required to be a professional ballet dancer. In fact, we all know that to be disciplined and fully committed is not an easybreezy thing to do. If the person is not all in, everything will easily fall apart. Process is a serious deal-breaker in ballet, nothing instant. For me, ballet is very special, seeing that the player need to naturally deliver the character without seeming over reacted.

Misty Copeland is my major-crush, because she can groove everything without appearing too ballery-ballerina. WHAT IT IS SO PECULIAR ABOUT PLAYING A ROLE IN THEATHER RATHER THAN IN A MOVIE? For me, playing a role in theater is more unique and complex, since the player needs to naturally deliver the character while directly in contact with audience. Although, this directcontact-thing makes the shivers feel more real, because of the emotional connection between player and audience is actually there. To be honest, it kind of feel surreal that my dream to obtain a role in theatre came true since I was in senior high.

“ I personally believe that to start a business, we have to start from something that we love ”

DO YOU DO WORKOUT BESIDES BALLET? Yes! I love to run, yoga and doing a hip hop dance. WHO IS YOUR FAVORITE DANCER?

DO YOU HAVE ANY RITUAL BEFORE PERFORMING BALLET OR THEATER? Usually I do a small meditation, warming up and


ARTICLE

Meet the Icon

MAGAZINE

July 2016

PAGES

10

“ Process is a se deal-breaker in nothing instant. the most crucial is pulling myself away from the crowd. Because I believe, it can help me maintain the character image I am in charge during the performance. LATELY, WHAT HAVE YOU BEEN UP TO? WE HEARD THAT YOU OPENED UP SUCRÉ WAX BAR! TELL US ALL ABOUT IT! I have been engaging myself in the process of my new album. Its really rip-roaring that I can be a singer. Yea, as a business management graduate, I just opened a beauty saloon called Sucré Wax Bar along with my friend. I personally believe that to start a business, we have to start from something that we love. Not only it fires up the excitement, it also acts as my practice medium in applying the knowledge I have gained. Most of the days, I stay at my saloon to make sure everything is under control. In my opinion, women need to have some sort of power source for them to recharge themselves. A place where they can relax and enjoy the me-time undisturbed. WHICH KIND OF FASHION TREND ARE YOU? I am a classic-chic kind of person, that’s why my make up bag only filled with fake eyelashes, brows and a lip tint. Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

WHAT IS YOUR TOP 3 PLAYLIST? Merry Christmas, Mr Lawrence by Ryuichi Sakamoto, You Go To My Head by Diana Krall and Sunrise Comes Too Soon by Late Night Alumni. But I think I would really nail all Disney songs if I have to sing it out loud. ANY OPINION ABOUT TRAVELLING? Well, for me traveling is more like a place where I can put back the pieces of myself and make peace within the inside.


ARTICLE

Meet the Icon

erious ballet, .”

MAGAZINE

July 2016

DO YOU HAVE ANY BAD EXPERIENCE DURING YOUR TRAVEL? Nope, any bad experience during a trip is a good lesson learned for the future, I believe. WHAT IS THE BEST PRESENT YOU HAVE EVER RECEIVED? My Indonesian Movie Award trophy for the best new comer artistMaybe in recent time I love Kleting, Ugly, and for designers I like Edward Hutabarat, and many more.

WHAT IS YOUR MOST NERVE-WRECKING SITUATION THROUGH OUT YOUR CAREER? Stood in the middle of Maluku deep ocean along with the strong wave and a giant whale underneath. I’m sure that people’s taste in fashion are also higher than before, and that makes the fashion industry will spread its wings.

PAGES

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WHO ARE YOUR MOST TRUSTED PEOPLE? My mom, my step-dad and my home assistant that basically took care of me since I was little. ANY MEMORABLE PROVERB YOU HOLD ON TO? “Not everything we want we will get in this life, but without realizing, everything we get in life is already what is best for us if we decided to open our eyes and always feel grateful” from my yoga instructor in Bali.


60’s

Current Trend

60’s

90’s

80’s

Don’t let rain stop you from getting the style that you want. Put your jacket and layers to create the perfect combo. Mix warm colors to let your outfit look simple and balance. Let’s take a look at our collection!

STYLIST Tatiana Anggita

2000’s

PHOTOGRAPHER Herdiansyah

All Wardrobes by LocalBrand.co.id

40’s

70’s

50’s


ARTICLE

Current Trend

MAGAZINE

July 2016

PAGES

13

Korva Red Medium MONCER IDR 490,000

Bruno 2.0 KALEDRA IDR 169,000

Dam EASY MADE CO. IDR 229,000

Nara SUPPAIRS IDR 85,000

Jerry Grey ARAFURA IDR 139,000

Jogger Pants Navy 01 NOSTA IDR 335,000

Parachute Parka Army KOTONE IDR 420,000

Fisher Pocket Tee White ARAFURA IDR 139,000

Gv-Sb-71 Wheat Rover Sall Sling Bag GRAVEL IDR 275,000

Gv-Bp-46 Blue Legian Backpack GRAVEL IDR 325,000

Nakula Black UPILO IDR 385,000

Borneo UPILO IDR 549,000

Ar my War m


ARTICLE

Current Trend

MAGAZINE

July 2016

PAGES

13

Pathless Sea ALLURA IDR 350,000

Keira Broken Dress Grey KOMMA IDR 429,000

Tulip White LAST CLOTHING IDR 125,000

Zora Sandals SELITTOES IDR 250,000

Keira Broken Dress Grey KOMMA IDR 429,000

Zora Sandals SELITTOES IDR 250,000

Keira Broken Dress Grey KOMMA IDR 429,000

A Pocket Full of Sunshines VOILA IDR 55,000

Keira Broken Dress Grey KOMMA IDR 429,000

Marsala Cuff Perspex Clutch ESTOITE IDR 469,000

Cold Bronze


Mix

&

Match

Take their passion as their main job, Renatta Moeloek and Gema Semesta never loose sight for their fashion attire. Here are their favorite outfit that positively reflects their young and fresh energy that you can copy.

STYLIST Tatiana Anggita PHOTOGRAPHER Herdiansyah

All Wardrobes by LocalBrand.co.id


MAGAZINE

ARTICLE

Mix & Match

PAGES

July 2016

Mix

&

16

Match

Renatta Moeloek

3

1

WHAT IS YOUR HOBBY? Cook. WHAT IS YOUR MOST FAVORITE HOLIDAY SEASON? Spring, not to hot and not too cold 3 THINGS YOU CAN’T LIVE WITHOUT? Coffee, beer &whiskey.

2

FAVORITE SONG AT THE MOMENT? Peggy Lee – CC Rider. WHICH ONE DO YOU PREFER; HOT AND SUNNY OR RAIN AND GLOOMY DAY? Hot and sunny.

INSTAGRAM : @RENATTAMOELOEK

4

1.

Halter Neck Tank Blue NAREL

3.

Card Holder Cowskin Black AKUSARA JOURNAL IDR 178,000

2.

Play Pants Black MINE IDR 289,000

4.

Lanna Docmart Black SELITTOES IDR 350,000


MAGAZINE

ARTICLE

Mix & Match

PAGES

July 2016

Mix

&

17

Match

Gema Semesta

3

1

WHAT IS YOUR HOBBY? Make a scratch and watch movies. WHAT IS YOUR MOST FAVORITE HOLIDAY SEASON? Spring. 3 THINGS YOU CAN’T LIVE WITHOUT? Paper and pen, internet and adobe software, because my work depend on that.

4

FAVORITE SONG AT THE MOMENT? John Mayer – Dear Maria. WHICH ONE DO YOU PREFER; HOT AND SUNNY OR RAIN AND GLOOMY DAY? Rain and gloomy.

INSTAGRAM : @GEMASEMESTA

2

1.

Mullhouse Shirt Long Sleeves 02 White KURT SCHWITTERS IDR 265,000

2.

Simply Straight Pants Navy KOTONE

3.

Veteran Totebag Olive GRAVEL IDR 145,000

4.

Nakula Black UPILO IDR 145,000


The Select PHOTOGRAPH BY Dimas Nalendra STYLING BY Tatiana Anggita HAND TALENT Giovani Liman

Long Gold Necklace 01 ENVIRONMENTAL JEWELLERY IDR 120,000 / White Pearl long Ricestone ENVIRONMENTAL JEWELLERY IDR 120,000 / Gold Single Ring 01 ENVIRONMENTAL JEWELRY IDR 200,000 / Gold Single Ring ENVIRONMENTAL JEWELLERY IDR 200,000 / Black Double Ring 01 ENVIRONMENTAL JEWELLERY IDR 230,000


Paco White LOVELINESS IDR 239,000


Jumpsuit Purple ANONYMUS IDR 450,000 / Gold Single Ring 01 ENVIRONMENTAL JEWELLERY IDR 200,000 / Peace Handsign Blue Pink Bracelet HIPPEARCE IDR 325,000


LEFT: Peace Design Rainbow HIPPEARCE IDR 325,000 / Peace Handsign Purple HIPPEARCE IDR 325,000 / Peace Handsign Blue Pink HIPPEARCE IDR 325,000 / Feather Earring Gold HIPPEARCE IDR 325,000 TOP LEFT: Lana Docmart White SELITTOES IDR 350,000 TOP RIGHT: Dia Olive MOTH JEWELLERY IDR 125,000 / Mortels Blue MOTH JEWELLERY IDR 225,000 / Sac Brown MOTH JEWELLERY IDR 100,000 / Sac Peach MOTH JEWELLERY IDR 100,000


RIGHT: Illusin Wallet Blue BLACK FRIDAY / Illusin Wallet Black BLACK FRIDAY / Margarita Small Pouch BLACK FRIDAY IDR 99,000 LEFT: Layer Bag Pink VECHEN IDR 250,000


Veolata Colorful MOTH JEWELLERY IDR 375,000 / Nuxo 01 Colorful MOTH JEWELLERY IDR 375,000 / Kin Colorful MOTH JEWELLERY IDR 25,000


Serein 201 6

The long wait is over! Kotone back with its smart-casual look. It is entirely possible to enjoy Jakarta during wet season – like now, as Kotone provides a cool-looking bomber jacket and parachute parka in three serene colors. In addition, Kotone also fabricate a stunning four-pocket shirt that will bring out your inner gentlemen. Taking “Serein” as the theme, Kotone tries to emphasizing the derivation of the word Serein from French that has a meaning of light rainfall from a cloudless sky after sunset.

PHOTOGRAPH BY Jusuf Fathony STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani


TOP: Parachute Parka Ar my KOTONE IDR 252,000 / Square Banks Blue CIRVO IDR 199,000 / rill Bomber Ar my KOTONE IDR 228,000 / RIGHT: Parachute Parka Navy KOTONE IDR 252,000 / Four Pocket Shirt Maroon KOTONE IDR 177,000


Four Pocket Shirt Ar my KOTONE IDR 177,000


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