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lb f ourt h M e e t th e I c o n

AY U S H I T A

#39

f e at u re d brand

MOTH JEWELLERY


EDITOR'S LETTER It aint no secret anymore!

Moving on to some elevated party look! Af-

Small tips; after finish mix matching your

ter eyeing the trendsetter opt without -LBD-

style, Wall’s Ice Cream Sandwich will defi-

We are thrilled to share this happiness with

looks again and again last new year’s eve,

nitely devour your tastebuds and can be a

you. It was Local’s 4th birthday last Novem-

we just knew that it won’t make it to the

good idea for your Instagram #ootd.

ber! Luckily we have prevailed 48 months

throne. Inversely, they are now dressed me-

together as a team through all the hiccups.

ticulously, going crazy with details such as

Scroll down to shop affordable attire that

Humbly we hope that the best in our past be

pleated texture, laces and ribbons. What

look way more expensive than they actually

the worst in the future. That’s why, lets keep

do you think?

are; lets start rowling!

A fresh and unique clothing inspiration can

Editor in Chief

For starters, I have small little tidbits of ad-

often be hard to find, especially when you

vice; it is probably the time for you to swap

bored-to-death with every outfit combina-

your ripped jeans with the freshest collec-

tion that displayed on your Instagram feed.

Dwimayu Budinastiti

tion of cropped trousers. This might help

Don’t worry, be happy! We provide solution

you prepare to dance in the not-so-rainy

for you; we asked some experts of the well-

months, right? Combine the look with some

known muses! The renown Ayla Dimitri and

cute outer that I guaranteed will boost your

Hans Danial. It’s actually a part of their job

street style. After trying so hard to not be

to be the fashion icon and find the cool-

very picky – which is hard, we collect sev-

est way to inspire the trends, and thanks

eral pair that caught our eye, and pretty

to them, we have a few options to wear

sure some other Instagram follower’s atten-

Local’s goods in creative looks.

on supporting the Locals!

tion as well :p We’re also bringing you the outfit formulas you need to assemble to make sure got the perfect attire for the high-end and chick look.


CONTENTS P. 2

............

E d i t o r ’s L e t t e r

P. 3

............

Contents

P. 4

............

Cover Story

P. 6 - 1 1

............

Meet the Icon ~

AY U S H I TA

P. 1 2 - 1 4

............

C u r r e n t Tr e n d ~

PINK PEACE & BLUE HEART

P. 1 5 - 1 7

............

Mix & Match ~

B Y AY L A D I M I T R I &

HANS DANIAL

P. 1 8 - 2 3

............

The Select

P. 2 4 - 2 7

............

Featured brand ~

MOTH JEWELLERY


ARTICLE

MAGAZINE

Cover Story

PAGES

April 2016

4

Cover Stor y. IN STYLE

MAKE UP ARTIST

Ayushita

Melissa Parity

PHOTOGRAPHER

LOCATION

Putra Mahendra

LocalBrand.co.id Office Jl. Haji Salim II No.54

STYLIST

Radio Dalam, Jakarta Selatan

Tatiana Anggita

Te a m

DIRECTOR OF

FOLLOW US ON

LOCALBRAND.CO.ID

is published by

Twitter : @LocalBrandID

Dwimayu Budinastiti

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Conclave Building

Instagram : LocalBrandID

ART DIRECTOR

Jl. Wijaya 1 No. 5C

Krishna Pradana

12170 - Jakarta Selatan

CONTACT US

Phone. (021) 3025 3333

SMS/WA +62 858 3015 3333

STYLIST

LINE LocalBrandID

Tatiana Anggita

support@localbrand.co.id

GRAPHIC DESIGNER

www.localbrand.co.id

Ridwan Hadinata Ilyas Rivani

TEXT EDITOR Alisha Aprilia Ria Isnaneni


ARTICLE

Meet the Icon

Blank Jump VI ACLA IDR 389,000

MAGAZINE

April 2016

PAGES

6


ARTICLE

MAGAZINE

Meet the Icon

PAGES

April 2016

7

Meet THE icon

AY U S H I T A She has been an icon in show business since her young age and persist her career since then. Her accomplishment in the industry has been renown, and beside all of those achievement, her iconic style is also a thing. Many people adore her not only by the look and also her humble personality. We’re honored to feature Ayushita, as our icon in this LB4th Anniversary issue!

PHOTOGRAPH BY Putra Mahendra STYLING BY Tatiana Anggita MAKE UP ARTIST BY Melissa Pratiwi TEXT BY Alisha Aprillia & Ria Isnaeni CAKE BY Sparklie Cake & Dessert (www.sparkliecake.com)


Black Lace Top VM THE LABEL IDR 150,000 Monki Wide Leg Trouser Maroon KELANA IDR 250,000 Dandellion Earrings LAST CLOTHING IDR 150,000


ARTICLE

MAGAZINE

Meet the Icon

PAGES

April 2016

9

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

Claire Top ANONIM IDR 179,000

ON YOUR EARLIER CAREER, YOU’RE MOST KNOWN BY A VOCAL GROUP CALLED “BUKAN BINTANG BIASA”. HOW DID IT STARTED? It actually was started since I was 3 years old. I stared in some of TV commercials, magazine, and any other kind of commercial. Then for my acting career, I started when I was in junior high school and in that moment I got an award from FFI (Festival Film Indonesia), I got nominated for the film that I was in “Bekisar Merah” as a new comer. Since then, people started to notice me more and offered me some jobs in big movies. As it has started like that, things are working their way up. After those, back in 2006 or 2007, someone offered me to take an audition for this vocal group. And that someone is Melly Goeslaw, so how could I say no? And I thought about it and I guess there was nothing to loose to try. Surprisingly, I got chosen along with Bella (Laudya Cynthia Bella).

SO WHAT’S YOUR RECENT JOB OR ACTIVITY THAT YOU’RE INTO RIGHT NOW? Acting. I’m a regular in this segment on Net TV, and also modeling and presenting on TV. And for BBB (Bukan Bintang Biasa) we have this reality show segment at Trans TV. Also for talkshow, online or offline and hosting some programs.

“ Senior figures inspire me towards newbies in the industr y or how they relate to people. “

WHAT’S YOUR CURRENT TUNES AT THE MOMENT? I don’t place my favorite tunes on any segment. I like everything that sounds great to my ears. Cause it seems that my playlist in my ipod is too widely varied, ranging from major labels to indie labels, local tunes or international. But recently I listen to Mr. Bieber, hahaha sounds weird huh? His music is so different than before.


ARTICLE

Meet the Icon

MAGAZINE

April 2016

PAGES

10

“ People who lo attire are alway and confident. ” WHAT’S THE MOST MEMORABLE EXPERIENCE IN YOUR LIFE, RELATED TO YOUR JOB? For me, everything is so memorable. I enjoy my job a lot cause we meet a lot of people every-

day. When I won an award from FFI, when I started my singing career, my modeling career, I guess I enjoy my life a lot. Every moment has its own thing that I tend to memorize. Since I was 3 years old, when I started my career in a commercial, I still remember the smell of twoway cake powder on my face, and also what I wore and what I did. All of them are so memorable. WHO INSPIRES YOU AS AN ACTRESS? I’m inspired by so many seniors. I mean, for me inspiration is not about the acting technique but these figures inspire me in how they behave towards newbies in the industry or how they relate to people. I like humble people and talkative figure, the one who doesn’t think that “age does matter”. Let’s say, Ria Irawan, one figure that I quite adore.

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

Claire Top ANONIM IDR 179,000

BESIDE ALL OF YOUR SINGING AND ACTING CAREER, YOU’RE ALSO KNOWN BY PEOPLE BECAUSE OF YOUR STYLE AND SENSE OF FASHION. WHAT IS “FASHION” FOR YOU? I feel like what I wear is something that I show not to people who see it but for my own comfort. I love and I appreciate my body, so I try to dress it with something that I like. Because when we wear something that we really like and feel comfortable, we tend to feel happy. And happy people are pretty and cheerful. So, no wonder why these kind of people, who love their own attires are always look good and confident. WHAT’S YOUR DAILY STYLE? I’m always confused when this question arrived. I don’t know, what do you think?


ARTICLE

MAGAZINE

Meet the Icon

PAGES

April 2016

oves their own ys look good ”

MAYBE.. CASUAL STYLE? Yes, maybe casual. But you know, even though in my perception my style is categorized as “ casual”, my friends see it as unique, and somehow weird for them. I like warm, pastel colors and I also like dark color. AH, SO YOU WEAR LOCAL PRODUCTS! WHAT’S YOUR FAVORITE BRAND SO FAR OR MAYBE IN THE MOMENT? I’m quite proud to say that I love so many local products, way before people talk about “Wear Local Product”. I love so many brands from lo-

cals. And I’m so grateful that there’s such as this company, Localbrand and Localfest that promote people’s awareness of local fashion. Maybe in recent time I love Kleting, Ugly, and for designers I like Edward Hutabarat, and many more. WHAT DO YOU SEE IN FUTURE ABOUT

11

INDONESIA’S FASHION? Well, in 5 years I’ve seen that the revolution has been rapidly change. Let’s say Jakarta Fashion Week, nowadays it’s quite a hip in town. I see that it’s a way that people know and appreciate the brands and of course the designers. I’m sure that people’s taste in fashion are also higher than before, and that makes the fashion industry will spread its wings. WELL, AT THE END, I’D LOVE YOU TO KNOW THAT YOU’RE OUR ICON IN THIS 4TH ANNIVERSARY ISSUE! WHAT WOULD YOU LIKE

TO SAY TO US? Wow, it’s a surprise for me! Thank you so much Localbrand and thank you so much. I hope you spread the power and pride of wearing local products. And also keep promoting local talents!

Eve Dress KOMMA IDR 349,000 / Long Gold Necklace 01 ENVIRONMENTAL JEWELLERY IDR 120,000 / White Pearl long Ricestone ENVIRONMENTAL JEWELLERY IDR 120,000


60’s

Current Trend

60’s

90’s

80’s

60’s was an era where everything turned upside down. Political, social, and life-style revolution were evolving so rapidly. All those movements were reflected clearly by their highly creative styling in fashion. Without further ado, in this edition, we bring back all the minis, leathers, and other experimental style!

STYLIST Tatiana Anggita

2000’s

PHOTOGRAPHER Dimas Nalendra

All Wardrobes by LocalBrand.co.id

40’s

70’s

50’s


ARTICLE

Current Trend

MAGAZINE

April 2016

PAGES

13

FBBRMX35-Br Crm FONBELT IDR 169,000

Wheat Camp 5-Panel Cap GRAVEL IDR 155,000

Beige Harrington Jacket CARNIVAL IDR 385,000

Workerman Plaid Purple CIRVO IDR 190,000

Skinny Fit Trouser in Black KURT SCHWITTERS IDR 299,000

Katla Blue Small MONCER IDR 490,000

Rote UPILO IDR 529,000

Navy Loopy Camera Strap GRAVEL IDR 125,000

Pink Peace


ARTICLE

Current Trend

MAGAZINE

April 2016

PAGES

13

Pathless Sea ALLURA IDR 350,000

Tulip White LAST CLOTHING IDR 125,000

Keira Broken Dress Grey KOMMA IDR 429,000

Zora Sandals SELITTOES IDR 250,000

Marsala Cuff Perspex Clutch ESTOITE IDR 469,000

A Pocket Full of Sunshines VOILA IDR 55,000

Blue Hear t


Mix

&

Match

They are young, energetic and thinking like there is no box. Well, You all know them as the lifestyle blogger and fashion stylist. Yes, they are Hans Danial and Ayla Dimitri. Want to know more about their weekend party experience? Let’s turn the page and get to know them better with their mix and match.

STYLIST Tatiana Anggita PHOTOGRAPHER Herdiansyah

All Wardrobes by LocalBrand.co.id


MAGAZINE

ARTICLE

Mix & Match

PAGES

April 2016

Mix

&

16

Match

1

Ayla Dimitri 2

WHAT DO YOU DO? Content creator and a fashion stylist. Travel enthusiast and sports junkie.

3

WHAT DO YOU LIKE TO SPEND YOUR WEEKEND? Workout in the morning, brunch with my bestfriends, go to movies with boyfriend, out for drinks and hang out with friends at night or attending any interesting events (if there’s any), art exhibition, movie screening, fashion presentation, concert, etc or just stay home watching movie. WHAT KIND OF PARTY DO YOU LIKE? Uhm, the right one. You know, the kind party where you can spend it with right people and good music. Because I know for sure that kind of party would give me new experience. For instance, the Benefit Cosmetics party in Penjara Alcatraz, San Fransisco. Inarguably it was one of the best party experience I have ever witness. Oh! when all of that happens, place wont really be an issue. OUTDOOR PARTY OR INDOOR PARTY I like outdoor party better. WHAT IS THE MOST EMBARASSING THING EVER HAPPENED TO YOU IN A PARTY? Too drunk? and puked. Euwh. 3 ITEMS YOU NEED TO WEAR Fake lashes, pretty smile and comfortable shoes.

INSTAGRAM : @AYLADIMITRI

4

1.

Stripe Inspired Knit Pair BLAIZE IDR 385,000

3.

Dominic Skirt KOMMA IDR 319,000

2.

Grey pouch BLACK FRIDAY IDR 145,000

4.

Kota 1.1 KELANA IDR 420,000


MAGAZINE

ARTICLE

Mix & Match

PAGES

April 2016

Mix

&

17

Match

1

Hans Danial WHAT DO YOU DO? I am a food, travel and lifestyle blogger, and I have been writing in my blog: eatandtreats.blogspot.co.id for three years!

2

3

WHAT DO YOU LIKE TO SPEND YOUR WEEKEND? I feel like my weekends are nothing special, because since I have been working as a freelancer forever, everyday feels like Sunday for me, so the weekends are pretty much the same as any other days, with less trafic hahaha. I like to go out and eat most of the times, if I have events to attend then I will, but I am not a party person. WHAT KIND OF PARTY DO YOU LIKE? If this “party” refers to clubbing, then I don’t like one haha, but I love grand launching parties and basically anything with class and a bit of glam.

4

1.

Grey Shirt Long Sleeves KURT SCHWITTERS IDR 265,000

3.

Navy Loopy Camera Strap GRAVEL IDR 145,000

2.

Simply Straight Pants Navy KOTONE IDR 149,500

4.

Carter Dark Brown LB X AMBLE

OUTDOOR PARTY OR INDOOR PARTY Indoor. WHAT IS THE MOST EMBARASSING THING EVER HAPPENED TO YOU IN A PARTY? Put on myself a wrong costume hahaha. 3 ITEMS YOU NEED TO WEAR Dark jeans, navy blazer or a simple black polo shirt. A watch.

INSTAGRAM : @HANSDANIAL


The Select PHOTOGRAPH BY Shakti Siddarta STYLING BY Tatiana Anggita ASSISTANT STYLIST Fathur Rahman, Belia Ratu & Atina Amalia MODEL Patricia Devina & Lucky Oaten MAKE UP ARTIST Raydinda Karina


MP-Ice-Sweatshirt Fuschi MANNEQUIN PLASTIC IDR 200,000 / Hawaiian LAST CLOTHING IDR 125,000


Jumpsuit Purple ANONYMUS IDR 450,000 / Gold Single Ring 01 ENVIRONMENTAL JEWELLERY IDR 200,000 / Peace Handsign Blue Pink Bracelet HIPPEARCE IDR 325,000


Parachute Parka Navy KOTONE IDR 420,000 / Fox Goofy John CIRVO IDR 190,000 / Fitted Jogger Grey KOTONE IDR 300,000 / Carter Blue LB X AMBLE IDR 384,300 / Smoke Blue KEVASCO


Bagpack Rolltop Olive Rafheoo X LB RAFHEOO IDR 175,000 / Ar my Drill Bomber KOTONE IDR 380,000 / Earth Green RANKONE IDR 225,000 / Salvage Pocket Tee Green ARAFURA IDR 149,000


Ecru Trench NOSLAB IDR 399,000 / Bruno 2.0 KALEDRA IDR 169,000 / Kota 1.1 KELANA IDR 210,000 / Color Beetle Ring Yellow GREEDY SASSY IDR 80,000 / Thalie Sleeveless Shirt AGGYS LABEL IDR 87,500 / Teana Buttoned Skirt AGGYS LABEL IDR 82,500


Worker men Plaid Red CIRVO IDR 190,000 / Red Four Pocket Shirt KOTONE IDR 295,000 Sofknit tee with stripe sleeve MW KOTONE IDR 280,000 / Maroon Nebraska Classic Ball Cap MW GRAVEL IDR 165,000 / Cargo Jogger MW KOTONE / Dark Red Journal Cowskin AKUSARA JOURNAL IDR 325,000 / Bracelet MODEL’S OWN


Moth Jeweller y Moth is the visualization of applying creativity to its maximum level. To make people have the courage to accept and express their rare and extraordinary innovation out in the world. Larasati Dewangga Putri established her jewelry line in 2011 and keep on expanding the area of expressiveness. Crafted with passion, love and talent makes every piece different with the other. Mix matching little ornaments is exactly what Moths stands for, Minority Object That Happens

PHOTOGRAPH BY Jusuf Fathony STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani


TOP LEFT: Spleen MOTH JEWELLERY IDR 99,000 TOP: Eugzoa MOTH JEWELLERY IDR 375,000 / Spleen MOTH JEWELLERY IDR 99,000 / Zoa Peach MOTH JEWELLERY IDR 125,000 / Zoa Blue MOTH JEWELLERY IDR 125,000 LEFT: Biaus Light Brown MOTH JEWELLERY IDR 125,000 / Biaus Purple MOTH JEWELLERY IDR 125,000 / Biaus Green MOTH JEWELLERY IDR 125,000 / Biaus Light Blue MOTH JEWELLERY IDR 125,000


Nuxo 01 MOTH JEWELLERY IDR 375,000 / Sac Light Green MOTH JEWELLERY IDR 100,000 / Dia Blue MOTH JEWELLERY IDR 125,000 / Sac Brown MOTH JEWELLERY IDR 100,000


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