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t he a mbiguit y M eet th e I co n

RINNI WULANDARI

#36 fe at u re d brand

G U D I LY


EDITOR'S LETTER Its pretty intimidating to be in the same

among

fashion

insiders

and

well-dress

room with a super cool girl look-alike-boy

celebs alike. For tips on how to wear this

and vice versa with a boy who much pret-

spring essential and to shop the season best

tier than us. It does give us adrenaline rush

style, don’t miss today’s Current Trend.

to portray a character of the opposite sex

At mix and match section, the two young

without strictly in black and white attire.

fashion insiders showed their version of the

In this issue, androgyny is all about contra-

gender ambiguity in fashion and as a re-

diction, we try to mix a monochrome hues

sult, a prominent style among others.

with modern street wear looks in tones of vibrant colors. Boots and leather jacket will always be a

Cheers,

mainstay in cool gang’s stylish yet androgyny wardrobes, but now it’s all about another runway favorites, loose shirt, bucket hat, and culottes. These oversized cuts are more menswear-chic than a skinny rock n roll type. We find them completely desirable too, as they offer the perfect blend of laid back style and comfort. This kind of look is increasingly popular

Dwimayu Budinastiti Editor in Chief


CONTENTS P. 2

............

E d i t o r ’s L e t t e r

P. 3

............

Contents

P. 4

............

Cover Story

P. 6 - 1 1

............

Meet the Icon ~

RINNI WULANDARI

P. 1 2 - 1 4

............

C u r r e n t Tr e n d ~

TIGER BABY & CANDY MEN

P. 1 5 - 1 7

............

Mix & Match ~

B Y A J E N G S VA S T I A R I &

DHANY INDRA

P. 1 8 - 2 3

............

The Select

P. 2 4 - 2 7

............

Featured brand ~

G U D I LY


ARTICLE

MAGAZINE

Cover Story

PAGES

March 2015

4

Cover Stor y. IN STYLE

MAKE UP

Rinni Wulandari

Yoan Yuana

PHOTOGRAPHER

LOCATION

Sally Ann & Emily Gunawan

Conclave Building Jl. Wijaya 1 No. 5C

STYLIST

12170 - Jakarta Selatan

Tatiana Anggita

STYLING ASSISTANT Tazia Maharani

Te a m

DIRECTOR OF

FOLLOW US ON

LOCALBRAND.CO.ID

is published by

Twitter : @LocalBrandID

Dwimayu Budinastiti

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Conclave Building

Instagram : LocalBrandID

ART DIRECTOR

Jl. Wijaya 1 No. 5C

Krishna Pradana

12170 - Jakarta Selatan

CONTACT US

Phone. (021) 3025 3333

SMS/WA +62 858 3015 3333

STYLIST

LINE LocalBrandID

Tatiana Anggita

support@localbrand.co.id

GRAPHIC DESIGNER

www.localbrand.co.id

Ridwan Hadinata Ilyas Rivani


ARTICLE

Meet the Icon

White Crop Top VM THE LABEL IDR 245,000

MAGAZINE

March 2015

PAGES

6


ARTICLE

Meet the Icon

MAGAZINE

PAGES

March 2015

7

Meet THE icon

RINNI WULANDARI

Reinvention, self-discovery, and success at a very young age. These are all things that Rinni had to experience in the pursuit of her music filled world. From singing Whitney Houston in the living room with her musically inclined family to wowing the entire nation by winning Indonesian Idol to starting an independent album that bares all and reveals her true self, Rinni is nowhere near finished with chasing her dreams.

PHOTOGRAPH BY Sally Ann & Emily Gunawan STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani INTERVIEW BY Tazia Maharani COPYWRITER Aria Gita


White Blouse ACLA IDR 289,000 / White Peg Pants MOOFY IDR 250,000


ARTICLE

MAGAZINE

Meet the Icon

PAGES

March 2015

Zagg y Top in Black IT’S ORCA IDR 190,000

WHAT MADE YOU FIRST REALIZE YOU WANTED TO PURSUE A CAREER IN MUSIC? Well the first thing was when I got into Indonesian Idol. At the beginning singing was just a hobby and I went to the Idol auditions for fun, then I ended up going through and winning the whole thing! That was when I realized it could be a career. And I’ve come so far, so to back out now is impossible because I really found the enjoyment in singing. I don’t want to back out of it.

9

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

IF YOU HAD TO DESCRIBE YOUR MUSIC IN THREE OR FOUR WORDS, WHAT WOULD YOU CALL IT? My true story.

“ I stopped thinking about how to make money and started prioritizing and thinking about what i like to do musically. “

HOW WOULD YOU DESCRIBE YOUR MUSIC FOR THE PUBLIC AUDIENCES IF THEY HAVE NEVER SEEN YOUR PERFORMANCE BEFORE? Right now I’m more of an RnB person, which reveals the real Rinni to the world. In the song “Oh Baby” on the independent album is where I wanted to really show people who I really am. Not just the Rini Idol people knew, but Rinni Wulandari.

SINCE WHEN YOU START TO SING? I started singing at the age of 3 in front of my family, then that turned into me singing at school and my friends found out about it. DID YOUR FAMILY CARRY ON THE SAME MUSICAL INTEREST? My mom was a singer and my dad was a bassist. Both my older sister sings and my big brother is my drummer. WHO IS YOUR SINGER OBSESSION/ IDOL THAT YOU ADMIRE? Christina Aguilera.


ARTICLE

Meet the Icon

MAGAZINE

March 2015

PAGES

10

“Fashion is your what you wear yourself.” THINKING BACK TO EARLY CHILDHOOD, WHAT WAS YOUR FIRST EXPERIENCE WITH MUSIC FOR THE FIRST TIME LIKE? WHAT SONG DO YOU REMEMBER MOST AS A CHILD? When I was little, when I was 3, that was when I started to be able to sing properly and you can tell that it’s become a passion of my. Whereas most other kids at that age would just sing all randomly, I would sing Whitney Houston. Even though, well when it came to the lyrics it was a mess but the notes were spot on. AS A CHILD GROWING UP, MUSIC SURROUNDS US; WHAT TYPE OF MUSIC DID YOU HEAR THE MOST BACK THEN? I would listen to whatever my older siblings were listening to, so I was like their loyal follower. If they listened to 90s RnB, I listened to 90s RnB. I guess I’ve been a fan of RnB all along. AS THE 1ST WINNER IN INDONESIAN IDOL 4, HOW WAS YOUR EXPERIENCE AND WHAT HAD YOU HOPED TO ACCOMPLISH WHEN YOU ENTERED? I got such a tremendous amount of experience. I became more independent since going

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

Oneil Top PERPETUUM IDR 339,000 / Bagg y Pants ACLA IDR 315,000 / Twinkle RAW FOOTWEAR IDR 279,590

into Indonesian Idol, I wandered from Medan when I was 17, I had to do everything myself and I wasn’t about to be a disappointment. And it was through this experience that I learned I had to keep trying. I learned how to be better at self-control, how to keep moving forward; and I hoped that whatever I had to go through never broke me.

WHAT DO YOU THINK YOUR “BIGGEST BREAK” OR “GREATEST OPPORTUNITY” HAS BEEN SO FAR IN YOUR MUSICAL CAREER? Since I re-branded myself, in this new independent album I could show the true Rinni. I would do what I liked. I stopped thinking about how to make money and started prioritizing and thinking about what I like to do musically.


ARTICLE

Meet the Icon

r personality, describe

MAGAZINE

March 2015

WHERE WOULD YOU LIKE TO SEE YOURSELF WITHIN THE NEXT FIVE YEARS AS AN ARTIST? WHAT ARE YOUR LONG-TERM CAREER GOALS? Keep doing music and not be too old to have another album. And do a solo concert. IF YOU COULD PERFORM WITH ANYONE IN THE WORLD, DEAD, ALIVE, OR BROKE-UP WHO WOULD IT BE AND WHY? Christina Aguilera.

DO YOU HAVE OTHER INTERESTS OR TALENTS YOU WOULD LIKE TO SHARE WITH US? HOW DO YOU LIKE TO RELAX AND ENJOY YOUR TIME AWAY FROM MUSIC? Eating, exercising, taking a walk, shopping, hanging out

PAGES

11

DOES FASHION INFLUENCE YOUR MUSIC CAREER? WHAT DO YOU THINK ABOUT THAT? Fashion is your personality, “what you wear describes yourself” IF YOU HAD TO DESCRIBE YOUR FASHION STYLE IN FOUR WORDS, WHAT WOULD THEY BE? Edgy, Strong, Independent, Sexy.


Mix

&

Match

She’s a stylist, he’s a creative director. Both work in the entertainment business and both are united in their love of crisp masculinity and dark colors in their fashion stylings. This month’s Mix & Match takes a peek at the black and white of Ajeng Svastiari and Dhany Indra as we discover their inner workings with our interview.

STYLIST Tatiana Anggita STYLING ASSISTANT Tazia Maharani PHOTOGRAPHER Haqi Cahya


MAGAZINE

ARTICLE

Mix & Match

PAGES

March 2015

Mix

&

16

Match

1

Ajeng Svastiari WHAT MAKES YOUR OUTFIT OUTSTANDING? The twist of the craziness somehow. WHO IS YOUR INSPIRATION IN FASHION? I rather pick “what” instead of “who”. Songs i listened to, raindrops & my worst nightmares.

2

3

YOUR MUST HAVE ITEM? White shirt. WHAT IS YOUR SIGNATURE? Dark & masculine? CHEESE OR BE CHEESY? Cheese the whole way. WHAT IS YOUR FAVORITE OUTFIT DURING YOUR WORKING TIME? Blazer, trouser & sneakers. WHAT IS YOUR UGLY TRUTH? I hate mirrors. WHAT DO YOU THINK WOULD BE THE NEXT TREND? Confidence & brain.

INSTAGRAM : @SVASTIARI

4

1.

Namesis Shirt Dress V BY SILVY IDR 420,000

3.

Baggy Pants ACLA IDR 315,000

2.

Black Coffin Large Pouch PINX IDR 299,000

4.

Oxford Brogues BERGH AND OZHY IDR 700,000


MAGAZINE

ARTICLE

Mix & Match

PAGES

March 2015

Mix

&

17

Match

1

3

Dhany Indra 2

WHAT MAKES YOUR OUTFIT OUTSTANDING? Well If you said so, hehe. but for me it’s more like you need to own your style. You need to have an attitude to make your outfit outstanding. WHO IS YOUR INSPIRATION IN FASHION? My friends. My circus squad.

3

YOUR MUST HAVE ITEM? Sunnies. WHAT IS YOUR SIGNATURE? Black tshirt, black pants, black hat, black everything. 4

CHEESE OR BE CHEESY? I need a break from this really cruel world so.. I might gonna choose to be cheesy sometimes. WHAT IS YOUR FAVORITE OUTFIT DURING YOUR WORKING TIME? T-shirt, comfy pants, sandals and a clutch. WHAT IS YOUR UGLY TRUTH? I am a divergent. LOL. I love cheesy movies. WHAT DO YOU THINK WOULD BE THE NEXT TREND? Face tattoo. 

INSTAGRAM : @DHANCUN

1.

Black Clean Dope LUDGER IDR 230,000

2.

Totomi Outer Black KOMMA IDR 259,000

3.

Racoon Culottes Pants V BY SILVY IDR 320,000

4.

Wingtip Leather Black PASSO IDR 1,249,000


THE SELECT PHOTOGRAPH BY Haqi Cahya STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani MODEL Febri Suseno & Giovani Liman

Caley Top KOMMA IDR 259,000 / Days Green Top NOSLAB IDR 225,000 / Monki Midi Skirts Navy Blue KELANA IDR 225,000 / Isaac LOVELINESS IDR 239,000 Wm Snapback Cowdow Brown WEARMUSTACHE IDR 225,000 / Brown Linen ZYK IDR 319,000 / Blue Shirt with Red Shoulder BROWNBUTTON IDR 350,000 / Pants Navy Blue KOTONE IDR 269,000 / Oxford Leather Grey PASSO IDR 749,000


Klaudia Crop GREY AREA IDR 235,000 Twotone Oversized Shirt DAY AND NIGHT IDR 492,000 Dustin Blue MARC & STUART IDR 280,000 Hat MODEL’S OWN


Beauvoir Top PERPETUUM IDR 339,000 Manki Wide Leg Trouser Maroon KELANA IDR 250,000 Penny Van Houndstooth SELITTOES IDR 390,000 Chain Brittany Green SABS IDR 85,000


Signature Cardigan LEAP OF FAITH IDR 285,000 / Red Square with Elbow Patches BROWNBUTTON IDR 350,000 / Jogger Pants Black KOTONE IDR 299,000 / Hat MODEL’S OWN


Maxi Candy in Navy IT’S ORCA IDR 199,000 / Edith Top KOMMA IDR 269,000 / Cocktail White Pants LAST CLOTHING IDR 350,000 / Edith Top KOMMA IDR 269,000 / Heidi HVALA IDR 289,000 / Holy HOUSE OF JEALOUXY IDR 280,000


Des Calestins Sweater 01 KEVASCO IDR 165,000 Jogger Pants Black KOTONE IDR 299,000

Lolla SHirt IT’S ORCA IDR 180,000 / Edith Top KOMMA IDR 269,000 / Monki Wide Leg Trouser Maroon KELANA IDR 250,000 / Purple Aurora HURRYCANE IDR 210,000


G U D I LY With practically everyone’s Pinterest boards being filled with numerous DIY projects and final products, it is pretty obvious that there is a certain charm to DIY things. It is this charm that Gudily appeals to with its intriguing fascination with the therapeutic qualities of doing DIY projects. The name of the brand it self reflects this homely charm, being the result of (Good + Giddy) x Ideally = Gudily. If raindrops on roses, stripes, polka dots, peonies, and the smell of freshly washed garments belong to a few of your favorite things, then Gudily’s Drawstring Bag is the perfect gift idea, encompassing a beautifully made Pouch, Gift Tag, and Badge which come in a variety of colours including pink, green, blue, purple, and red. The badges that come in a similar variety of colors, portray idyllic images of birds, couples, and the likes. The customizable gift tags are a great way to show a warm and more personal message to your loved ones, all gorgeously decorated with patterns like stripes, polka dots and more. Gudily’s Drawstring Bags are a delightfully creative gift idea at the approachable cost of Rp 50.000. Go check on the website and make your own gift.

PHOTOGRAPH BY Dimas Nalendra STYLING BY Tatiana Anggita


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