Östermalms Saluhall was elected to the world’s seventh best food hall by the international award-winning magazine Bon Appétit. In June 2010 their very own exclusive magazine was launched and distributed to loyal guests – an affluent target group – and already in the first two issues there were a number of strong brand advertisers. The magazine is a regular journal that is intended to nurture frequent customers of the food hall, and enable a closer relationship to all partners. There is no segmentation by annual income, average age or gender, rather it’s a magazine for people who appreciate “la joie de vivre” and who are willing to pay for the high quality of life they actively care about. The team creating the magazine focus on a high degree of legibility. At present the magazine is only available in Swedish, but an English edition for all international guests will be released in 2012! Editor in Chief & Publisher: Lina Bielsten. Editor: Clara Öquist. Art director: Sanna Buckhöj.
