Mollies_WearableTech_PitchDeck

He alth c a r e P r od u c ts a n d S e r vi ce s

TM

A Holocratic Team

Mariela Ferrer Product and Technology

Tina Oskooei Research and Marketing

Limassol Zok Design Strategy and Financials

Victoria Loew Operations and Legal

Jessica Wong Marketing and Organization

The Landscape

8M 63% 1:4

--

SENIORS

The senior population is growing at an increasing rate in the US: approximately 63% of the population is comprised of people over the age of 65 (6.3 million).

https://www.caregiver.org/selected-long-term-care-statistics

SUPPORT

Families are having fewer children today.

Additionally, over 8 million people receive support from long-term care services each year.

https://www.caregiver.org/selected-long-term-care-statistics

--

CAREGIVERS

Whether professional or family, the number of caregivers is declining. For example, in 2002, the minimum ratio of patient to caregiver in a Florida nursing home was 1:40 -- this gap continues to widen.

https://www.cga.ct.gov/2002/rpt/2002-R-0091.htm

The Problem

SENIORS

Seniors want to feel independent, but in reality, the majority need assistance with their activities of daily living (“ADL”).

HEALTHCARE PROVIDERS

Long-term health care facilities (“LTHC”) are known for being understaffed. Many doctors, nurses and other healthcare providers struggle to manage a broad scope of tasks, including completing ADLs.

FAMILIES

Families of seniors want them to receive the most thorough care possible, but often lack resources, time, proximity, etc.

How might we...

...Improve and optimize senior care in LTHC facilities in a seamless way (understanding that the vast majority have cognitive decline), without robbing seniors of their sense of independence?

...lessen the load for healthcare providers such that they can focus on each individual patient’s needs and provide/complete ADL assistance efficiently?

...reduce anxiety and stress for families of seniors, to make room for peace of mind?

A Healthcare Package for Peace of Mind

A holistic ecosystem of products and services

PRODUCT

Smart insoles for seniors in LTHC

SOFTWARE

A customizable tool for healthcare practitioners

PERSONALIZED SERVICE

Quality assurance and software training

The Product

Mollies

Smart insoles that seamlessly monitor LTHC residents’ vitals and walking performance in real-time, and helps healthcare providers prioritize and optimize their caregiving. They are offered within Integraide’s rich ecosystem of products and services that aim to provide peace of mind.

SRAM-D Card

The Innovation: Combined Technologies

A smart insole

Piezoelectric Transmitter

Equipped with biosensors and quantum magnetic resonance technologies

Quantum Magnetic Biosensor

Electro-optimal Amplifier

Sleep index

Monitoring Vitals

For optimum care

Heart rate, blood flow and pressure

Blood glucose, oxygen and lactate (determines physical exhaustion) levels

Alcohol and medication levels

Electromagnetic frequency sensitivity (determines liver, kidney and heart function)

Breathing index

Nutrients: proteins, vitamins, electrolytes, metabolites, amino acids

Movement: gait, steps, distance, calories burned

Body temperature, dehydration, heat stress

Concussion impact

Early warning signs of some diseases, including influenza, diabetes, and cardiovascular disease

The Material

Stabilizing heel with molded silicon pad

Anti-slip tread with maximum grip

Anti-slip tread with maximum grip

3D printed subortholen base shell

Micro neoprene cushioning sheet

PolyethylenePolyethylenePolyethylene foams

3-D Printing For Customization

A data-driven tech innovation that focuses on customization of product

SCAN

Scanning the anatomy of the patient’s feet detects major pressure points

3-D PRINT

3-D printing the insoles makes them customized, medical, and ergonomically correct

SMART INSOLE

Sensors track the health of patients and translate data in the software

The Software

Data-Driven Technology

Tools that empower healthcare providers to analyze data

SMART

HEALTH

INSOLE

Sensors track the health of patients and translate data in the software

MONITORING

Empowering healthcare providers to customize analysis of patients with instant health reports

EMERGENCY ALERT

Notifying healthcare providers in cases of emergency

Analysis, Constant Monitoring, and Careful Tracking

The Service

http://pondokibu.com/seks-di-usia-senja.html

Optimum Attention To Customers

PRODUCT EXPERTISE

Walking assessment and custom ergonomic orthotic insole design by licensed podiatrist and 3-D printing expert

SOFTWARE INSTALLATION

Assistance with installation of software and insoles in LTHC facility residents’ shoes/slippers

QUALITY ASSURANCE

Ongoing quality assurance and tech support through phone calls and site visits

Business Model

Business To Business

INTEGRAIDE

CAREGIVER @ LTHC software product

PEACE OF MIND

LONG TERM

HEALTHCARE FACILITIES

SENIOR RESIDENT

Subscription-Based Model

Product per senior and software for all

Small LTHC Package

up to 50 seniors --

$600 per pair of insoles renewable every 6 months with 50% discount --

$20 per month for software

Medium LTHC Package

up to 150 seniors --

$600 per pair of insoles renewable every 6 months with 50% discount --

$40 per month for software

Large LTHC Package

over 150 seniors --

$600 per pair of insoles

renewable every 6 months with 50% discount

$60 per month for software

Premium Services

Comparative Analysis and Peace of Mind

Comparative data to help LTHC facilities know how they are doing in the marketplace --

Extra $100 a month

Access to Integraide’s list of medical professionals for partnerships --

Extra $100 a month

Unlimited repair of insoles throughout the year for up to 100 users --

Extra $100 a month

Financials

With a scalable growth strategy

BREAKEVEN POINT

$880

CUSTOMER ACQUISITION COST $440 $300

5 Hires for Success

Total salaries + benefits per year

$675,502

Senior Podiatrist Software Engineer Accountant Administrator Sales & Marketing

Growth Strategy

Year 1 Year 2 Year 3 Year 4

Introduce the product to the healthcare industry

Increase awareness and drive trial of Mollies in Florida LTHC facilities

Expand and establish a strong user base in LTHC facilities across the nation

Partner with medical shoe company like Dr. Scholls

Expand the audience beyond LTHC facilities and senior residents

Consider private/at-home usage and sell at retail stores

Sell data to health research centers

Re-check strategy and iterate on learnings

Target Audience

Multiple audiences addressed in one healthcare package

Senior residents of LTHC facilities

Healthcare providers and administrators of LTHC facilities

Families of senior residents of LTHC facilities

Product Brand

Mollies

by INTEGRAIDE

Branding

Communicating Integraide’s Core Values

Trust

Reliable healthcare solutions composed of dependable product, software and service experiences

Ease

Seamlessly integrated into senior life and the LTHC facility experience; any installations are taken care of by our team

Peace of Mind

The ultimate objective of our suite of trustworthy and easy-to-implement healthcare solutions is to provide peace of mind to all participants: seniors, families and healthcare providers alike

Competition

Competitor Map

by Function

Tracking as a necessity

Shared data (sent to healthcare provider)

Private data (used by individual)

Non-critical tracking (walking, athletic performance)

Shared data (sent to healthcare provider)

Positioning

Year 1

Tracking as a necessity

Non-critical tracking (walking, athletic performance)

Private data (used by individual)

Shared data (sent to healthcare provider)

Positioning

Year 5

Tracking as a necessity

Non-critical tracking (walking, athletic performance)

Private data (used by individual)

Wearables

by medium

SKIN CONTACT

(PATCH)

ACCESSORIES

(WATCH, BELT, ANKLE GRIP, JEWELRY, ETC.)

CLOTHING

(SHIRT, SOCKS, SHORTS, ETC.)

INSOLE/SHOE

http://www.appenturemarketing.co.nz/?p=3702

Push Strategy

Market /sell to LTHC facilities (administration, healthcare providers)

Senior residents of LTHC Facilities Healthcare providers and administrators of LTHC facilities

Alleviate burden of caregiving

--

Alert healthcare providers of priority patients

--

Streamline internal communications

--

Incentivize seniors and families to reside in LTHC facility

Radio (30-sec spot) on local FL classic rock, news and NPR stations Print magazines such as 55+ Magazine of South Florida

Advertising to seniors and their families

SEO

Web: banners on websites such as LifestylesAfter50.com

APlaceForMom.com

Integraide marketing initiatives (advertising, PR)

Pull Strategy

Market to seniors and families

Seniors / families request Mollies in LTHC facility

LTHC buys and incorporates Mollies into residence

Residents receive Mollies as part of LTHC experience

Provide comfort and added stability via ergonomic orthotic insole --

Optimize care received in LTHC facility --

Alleviate (family) caregiving burden and provide peace of mind

Public Relations

Blogs

Send product samples to influential bloggers (re: senior care)

Conferences and Tradeshows

Product demo booths at industry events (quarterly)

Social Media

Share content re: senior living, with topics beyond biometrics/orthopedics; e.g. physical exercises, nutritious and easy-to-eat recipes, etc.