Mollies_WearableTech_PitchDeck

TM

Healthcare Products and Services

I N T E G R A I D E

Step into Peace of Mind

A Holocratic Team

Mariela Ferrer -Product and Technology

I N T E G R A I D E

Victoria Loew -Operations and Legal

Tina Oskooei -Research and Marketing

Jessica Wong

-Marketing and Organization

Limassol Zok

-Design Strategy and Financials

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The Landscape

63%

8M

1:4

-SENIORS

-SUPPORT

-CAREGIVERS

The senior population is growing at an increasing rate in the US: approximately 63% of the population is comprised of people over the age of 65 (6.3 million).

Families are having fewer children today.

Additionally, over 8 million people receive support from long-term care services each year.

Whether professional or family, the number of caregivers is declining.

For example, in 2002, the minimum ratio of patient to caregiver in a Florida nursing home was 1:40 -- this gap continues to widen.

https://www.caregiver.org/selected-long-term-care-statistics

https://www.caregiver.org/selected-long-term-care-statistics

https://www.cga.ct.gov/2002/rpt/2002-R-0091.htm

I N T E G R A I D E

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The Problem

SENIORS Seniors want to feel independent, but in reality, the majority need assistance with their activities of daily living (“ADL”).

I N T E G R A I D E

H E A LT H C A R E PROVIDERS Long-term health care facilities (“LTHC”) are known for being understaffed. Many doctors, nurses and other healthcare providers struggle to manage a broad scope of tasks, including completing ADLs.

FA M I L I E S Families of seniors want them to receive the most thorough care possible, but often lack resources, time, proximity, etc.

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How might we... ...Improve and optimize senior care in LTHC facilities in a seamless way (understanding that the vast majority have cognitive decline), without robbing seniors of their sense of independence? ...lessen the load for healthcare providers such that they can focus on each individual patient’s needs and provide/complete ADL assistance efficiently? ...reduce anxiety and stress for families of seniors, to make room for peace of mind?

I N T E G R A I D E

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Mollies I N T E G R A I D E

TM

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A Healthcare Package for Peace of Mind A holistic ecosystem of products and services

S O F T WA R E PRODUCT Smart insoles for seniors in LTHC

I N T E G R A I D E

A customizable tool for healthcare practitioners

PERSONALIZED SERVICE Quality assurance and software training

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The Product

I N T E G R A I D E

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Mollies

TM

Smart insoles that seamlessly monitor LTHC residents’ vitals and walking performance in real-time, and helps healthcare providers prioritize and optimize their caregiving. They are offered within Integraide’s rich ecosystem of products and services that aim to provide peace of mind.

I N T E G R A I D E

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The Innovation: Combined Technologies A smart insole

SRAM-D Card

Quantum Magnetic Biosensor Electro-optimal Amplifier

Piezoelectric Transmitter

Equipped with biosensors and quantum magnetic resonance technologies I N T E G R A I D E

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Monitoring Vitals For optimum care

Sleep index

Heart rate, blood flow and pressure

Blood glucose, oxygen and lactate (determines physical exhaustion) levels

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Alcohol and medication levels

Electromagnetic frequency sensitivity (determines liver, kidney and heart function)

Breathing index

Nutrients: proteins, vitamins, electrolytes, metabolites, amino acids

Movement: gait, steps, distance, calories burned

Body temperature, dehydration, heat stress

Concussion impact

Early warning signs of some diseases, including influenza, diabetes, and cardiovascular disease

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The Material

Stabilizing heel Stabilizing with heel Stabilizing with heel with molded silicon molded pad silicon molded pad silicon padneoprene Micro Micro neoprene Micro neoprene Stabilizing heel Stabilizing with heel Stabilizing with heel with cushioning cushioning sheet cushioning sheet sheet molded silicon molded pad silicon molded pad silicon pad Micro neoprene Micro neoprene Micro neoprene cushioning cushioning sheet cushioning sheet sheet Polyethylene Polyethylene Polyethylene foams foams foams Polyethylene Polyethylene Polyethylene Stabilizing heel with Stabilizing Stabilizing heel Stabilizing with heel Stabilizing with Stabilizing heel heel withheel withwith Anti-slip tread Anti-slip with tread Anti-slip with tread with foams foams foams molded silicon pad molded molded silicon silicon molded pad molded pad molded silicon silicon pad silicon pad pad Micro neoprene Micro Micro neoprene neoprene Micro Micro neoprene Micro neoprene neoprene maximum grip maximum grip maximum grip 3D printed 3D printed 3D printed cushioning sheet cushioning cushioning sheet cushioning sheet cushioning cushioning sheet sheet sheet Stabilizing Stabilizing heel Stabilizing Stabilizing with heel Stabilizing with heel Stabilizing heel with heel with heel with with Anti-slip tread Anti-slip with tread Anti-slip with tread with subortholen subortholen subortholen molded molded silicon molded silicon molded pad molded silicon pad molded silicon pad silicon pad silicon pad pad maximum grip maximum grip maximum grip Micro Micro neoprene Micro neoprene Micro neoprene Micro neoprene Micro neoprene neoprene base shell base shell base shell 3D printed 3D printed 3D printed cushioning cushioning cushioning sheet cushioning sheet cushioning cushioning sheet sheet sheet sheet subortholensubortholensubortholen Polyethylene Polyethylene Polyethylene Polyethylene Polyethylene Polyethylene base shell base shell base shell foams foamsfoams foams foams foams Anti-slip tread with Anti-slip Anti-slip tread tread Anti-slip withAnti-slip with Anti-slip tread tread with tread withwith maximum grip maximum maximum grip maximum grip maximum maximum grip grip grip 3D printed 3D printed 3D 3D printed printed 3D printed 3D printed

Polyethylene Polyethylene Polyethylene Polyethylene Polyethylene Polyethylene foams foamsfoams foams foams foams

subortholen subortholen subortholen subortholen subortholen Anti-slip Anti-slip tread Anti-slip tread Anti-slip withAnti-slip tread with Anti-slip tread with tread with tread with withsubortholen base base shell shell base base shell base shell base shellshell maximum maximum grip maximum maximum grip maximum grip maximum grip grip grip 3D printed 3D printed 3D 3D printed printed 3D printed 3D printed subortholen subortholen subortholen subortholen subortholen subortholen base base shell shell base base shell base shell base shellshell

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3-D Printing For Customization A data-driven tech innovation that focuses on customization of product

I N T E G R A I D E

SCAN

3-D PRINT

SMART INSOLE

Scanning the anatomy of the patient’s feet detects major pressure points

3-D printing the insoles makes them customized, medical, and ergonomically correct

Sensors track the health of patients and translate data in the software

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The Software

I N T E G R A I D E

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Data-Driven Technology Tools that empower healthcare providers to analyze data

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SMART INSOLE

H E A LT H MONITORING

EMERGENCY ALERT

Sensors track the health of patients and translate data in the software

Empowering healthcare providers to customize analysis of patients with instant health reports

Notifying healthcare providers in cases of emergency

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The Software Analysis, Constant Monitoring, and Careful Tracking

Customizable Responsive Visually Informative

I N T E G R A I D E

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Step into Peace of Mind

I N T E G R A I D E

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The Service

I N T E G R A I D E

http://pondokibu.com/seks-di-usia-senja.html

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Optimum Attention To Customers

I N T E G R A I D E

PRODUCT EXPERTISE

S O F T WA R E I N S TA L L AT I O N

QUALITY ASSURANCE

Walking assessment and custom ergonomic orthotic insole design by licensed podiatrist and 3-D printing expert

Assistance with installation of software and insoles in LTHC facility residents’ shoes/slippers

Ongoing quality assurance and tech support through phone calls and site visits

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Business Model

I N T E G R A I D E

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Business To Business C A R EG I V E R @ LT H C

software

P EAC E O F M IN D

INTEGR A I D E

S E N I OR R ESIDENT

product

LO N G T E R M H EA LT H C A R E FAC I LI T I ES I N T E G R A I D E

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Subscription-Based Model Product per senior and software for all

Small LTHC Package up to 50 seniors

-$600 per pair of insoles renewable every 6 months with 50% discount -$20 per month for software

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Medium LTHC Package up to 150 seniors -$600 per pair of insoles renewable every 6 months with 50% discount -$40 per month for software

Large LTHC Package over 150 seniors

-$600 per pair of insoles renewable every 6 months with 50% discount -$60 per month for software

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Premium Services Comparative Analysis and Peace of Mind

Comparative data to help LTHC facilities know how they are doing in the marketplace -Extra $100 a month

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Access to Integraide’s list of medical professionals for partnerships -Extra $100 a month

Unlimited repair of insoles throughout the year for up to 100 users -Extra $100 a month

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Financials

I N T E G R A I D E

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SERVICE PRODUCT

S O F T WA R E

COMPLIMENTARY

PRICE PER UNIT

$600

PRICE

$40/month (avg)

COST

PROFIT

ONE-TIME COST

$160

$440

$100K SCALABLE PROFIT

$40/month

I N T E G R A I D E

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Sustainable Business With a scalable growth strategy

CUSTOMER ACQUISITION COST

BREAKEVEN POINT

YEAR 1

I N T E G R A I D E

YEAR 2

YEAR 3

YEAR 4

YEAR 5

EXPECTED NUMBER OF SALES

$880

$440

$300

4090 2727 1363

YEAR 1

YEAR 2

YEAR 3

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5 Hires for Success Total salaries + benefits per year

$675,502

Software Engineer

Senior Podiatrist

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Administrator

Accountant

Sales & Marketing

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Growth Strategy I N T E G R A I D E (Year 1,2,3,4)

Year 1

Year 2

Year 3

Year 4

Introduce the product to the healthcare industry -Increase awareness and drive trial of Mollies in Florida LTHC facilities

Expand and establish a strong user base in LTHC facilities across the nation -Partner with medical shoe company like Dr. Scholls

Expand the audience beyond LTHC facilities and senior residents -Consider private/at-home usage and sell at retail stores

Sell data to health research centers -Re-check strategy and iterate on learnings

I N T E G R A I D E

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Branding & Marketing Strategy I N T E G R A I D E

http://www.lightinthetunnel.in/2014/10/17/digital-marketing/tips-tricks/five-important-digital-marketing-elements-to-consider/

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Target Audience Multiple audiences addressed in one healthcare package

Senior residents of LTHC facilities

I N T E G R A I D E

Healthcare providers and administrators of LTHC facilities

Families of senior residents of LTHC facilities

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Parent Company

TM

I N T E G R A I D E

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Product Brand

Mollies

TM

by INTEGRAIDE

I N T E G R A I D E

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Copyrighted Tagline

Mollies S t e p

I N T E G R A I D E

i n t o

P e a c e

o f

TM

M i n d

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Branding Communicating Integraide’s Core Values

Trust

-Reliable healthcare solutions composed of dependable product, software and service experiences

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Ease

-Seamlessly integrated into senior life and the LTHC facility experience; any installations are taken care of by our team

Peace of Mind

-The ultimate objective of our suite of trustworthy and easy-to-implement healthcare solutions is to provide peace of mind to all participants: seniors, families and healthcare providers alike

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Competition

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Competitor Map

by Function Tracking as a necessity

Shared data (sent to healthcare provider)

Private data (used by individual)

Non-critical tracking (walking, athletic performance) I N T E G R A I D E

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Positioning Year 1 Tracking as a necessity

Shared data (sent to healthcare provider)

Private data (used by individual)

Non-critical tracking (walking, athletic performance) I N T E G R A I D E

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Positioning Year 5 Tracking as a necessity

Shared data (sent to healthcare provider)

Private data (used by individual)

Non-critical tracking (walking, athletic performance) I N T E G R A I D E

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Wearables by medium

S K I N C O N TA C T ( PAT C H )

I N T E G R A I D E

ACCESSORIES ( W A T C H , B E L T, A N K L E G R I P, J E W E L R Y, E T C . )

CLOTHING ( S H I R T, S O C K S , SHORTS, ETC.)

INSOLE/SHOE

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Outreach Strategy I N T E G R A I D E

http://www.appenturemarketing.co.nz/?p=3702

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Push Strategy Market /sell to LTHC facilities (administration, healthcare providers)

Healthcare providers and administrators of LTHC facilities

I N T E G R A I D E

Senior residents of LTHC Facilities

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Alleviate burden of caregiving -Alert healthcare providers of priority patients -Streamline internal communications -Incentivize seniors and families to reside in LTHC facility

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Print magazines such as 55+ Magazine of South Florida

Advertising

Radio (30-sec spot) on local FL classic rock, news and NPR stations

to seniors and their families

SEO Web: banners on websites such as LifestylesAfter50.com APlaceForMom.com I N T E G R A I D E

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Pull Strategy Market to seniors and families

Integraide marketing initiatives (advertising, PR)

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Seniors / families request Mollies in LTHC facility

LTHC buys and incorporates Mollies into residence

Residents receive Mollies as part of LTHC experience

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Provide comfort and added stability via ergonomic orthotic insole -Optimize care received in LTHC facility -Alleviate (family) caregiving burden and provide peace of mind

I N T E G R A I D E

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Public Relations

Blogs --

Send product samples to influential bloggers (re: senior care)

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Conferences and Tradeshows --

Product demo booths at industry events (quarterly)

Social Media --

Share content re: senior living, with topics beyond biometrics/orthopedics; e.g. physical exercises, nutritious and easy-to-eat recipes, etc.

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