Project showcase
Projects
Skills & Expertise
Table of contents
Product Design
Branding Design
Storytelling Design
Business Design
User flow diagrams Low-fidelity wireframes Product requirements High-fidelity designs User testing
Market research Brand positioning Naming Brand identity design
Business narrative Content strategy Deck Design
Business model design Business planning Innovative frameworks Market & User Research Strategic Design
Skills Mapping Product
Lumident
The Chronicle
Offseat
Contributor Portal
Azura
City in Scenes
Mollies
Referrals Website
Disobedient Daughter
Furnishr
WeMove
Offseat Mobile app
Mammarampa
Thicket OLAM
1
Product Design
A digital product for McKinsey’s People team for professional growth
A digital product for McKinsey’s Recruiting for candidate hiring
A digital product for McKinsey’s Recruiting for candidate referrals
An independent project that started as a Capstone: For walking meetings
Skills Mapping
Contributor Portal
Referrals Website
Offseat Mobile app
A People product for 30K employees
Challenge: How might we create a new product for mapping skills for employees that connects to existing frameworks and tools for professional career development? Solution: A color-coded interactive skills mapping hierarchy that shows users their areas of strength and development, enabling them to take action to grow.
McKinsey / Skills Mapping product
(Top) Homepage (Right) Homepage (zoomed in)
McKinsey / Skills Mapping product
(Top) My Goals page (Right) My Goals page (zoomed in)
McKinsey / Skills Mapping product
(Top) My Skills page (Right) My Skills page (zoomed in)
McKinsey / Skills Mapping product
(Top) My Courses page (Right) My Courses page (zoomed in)
McKinsey / Skills Mapping product
(Top) Digital banners (Right) Poster
A Recruiting product for 30K employees
Challenge: How might we consolidate various disparate activities done by non-recruiters to progress candidates forward in the recruiting funnel, in one product? Solution: Create visual consistency and friendliness, while categorizing the distincy areas on the homepage for ease and quick access.
McKinsey / Contributor Portal product
(Top) Homepage design (Right) Alternative designs
McKinsey / Contributor Portal product
(Top) Events page (Right) Events / Attendee page
McKinsey / Contributor Portal product
(Top) Resume screening page accessible to hiring managers (Right) Candidate review popup
McKinsey / Contributor Portal product
(Top) Candidate Tracker page (Right) Candidate alternative design
McKinsey / Contributor Portal product
(Top) Interviews page accessible to interviewers (Right) Cace selection page for setting preferences
McKinsey / Contributor Portal product
(Top) Referrals page (Right) Search results page
McKinsey / Contributor Portal product / Referrals
(Top) My referrals list page (Right) Referral form page
An app for employee wellness Got incubated at CSI for 1 year
Offseat iOS Mobile app
(Top) Onboarding screens | Create route user flow (Right) Add cafe to route flow | Add contacts user flow
Offseat iOS Mobile app
(Top) Calendar: Time-setting user flow | Message writing and sending flow (Right) Review route user flow
Offseat iOS Mobile app
(Top) Note-taking user flow (Right) Sharing note user flow | Tracking steps flow
2 Brand Design
A dental polyclinic that specializes in beauty and excellence
A luxury development site on the shores of Odessa
A new vintage resale popup brand in New York
A hostel near the vatican in Rome
Lumident
Azura
Disobedient Daughter
Mammarampa
3 Storytelling Design
Award-winning anual reports for a constructure & architecture firm
A retail startup for interior decoration in New York
A SaaS startup for ideation and data analysis
A retail startup for shopping and pickup service
The Chronicle & City in Scenes
Furnishr
Thicket
OLAM
An Investors Pitch Deck for a Retail Startup
An Investors Pitch Deck for a Retail Startup
An Investors Pitch Deck for a Retail Startup
An Investors Pitch Deck for a SaaS product
An Investors Pitch Deck for a SaaS product
An Investors Pitch Deck for a SaaS product
An Investors Pitch Deck for a Retail Startup
An Investors Pitch Deck for a Retail Startup
4 Business Design
An indenependent project: For walking meetings
A school project: A wearable tech software and service for seniors
A school project: A socially-driven app for people seeking fitness
Offseat
Mollies
WeMove