Limassol
Award-winning Design Lead and Strategist with 15 years of experience in Visual Design, Product Design, User Research, & Design Thinking, applied in companies and academia.
Linkedin/in/ LimassolZok
CX Manager / Lead MetLife
NEW YORK, 02.25 - PRESENT
Spearhead CX efforts on two internal teams under the Marketing function, in service of promoting B2B insurance solutions and products to customers.
Guide a staffed CX/UX team to research and design customer-centric solutions, liaising between them and the Marketing Leads, to deliver on business objectives, and change mindset at the company towards customer-centricity.
Align with stakeholders on success metrics, OKRs, problem definition, and customer-centric content strategy to deliver solutions that will drive impact for the business.
Adjunct Faculty Parsons The New School
Develop as a Design Leader and solve meaningful social problems that enable pleasant design experiences, while enhancing human behavior and mindset at large
Objective Expertise
STRATEGY
As human-centered design leader, I balance user needs with business strategy and tech considerations, to plan and design measurable experiences.
I plan and roadmap my design backlog, and guide teams through the Product Design process, aligning stakeholders through workshops, personas, user journeys, and prototypes.
I lead design efforts to reimagine processes, web flows, and services, while collaborating with engineers managers, and users to curate and release effective seamless experiences.
An expert in conducting studies and analyzing datasets, I distill insights into recommendations, making the case for concepts.
I currently guide undergraduate students at Parsons on applying Design Thinking methods for innovation, by teaching using multi-dimensional media and a well-curated syllabus.
NEW YORK, 01.24 - PRESENT
Curating and managing a semester-long syllabus for multiple courses like Capstone and Research Methods, engaging students in applying the Design Thinking methodologies to design user-centric innovative products and services that uniquely solve social problems, enabling them to create successful creative business projects
Teaching methods for applying Design Strategy going from research to ideation, prototyping, testing, and thinking through business models, highlighting the importance of validating through iterative user testing
Guiding and mentoingr students with consistent 1:1 and group feedback models, highlighting challenges and opportunities for differentiation, while applying sustainable design thinking methods to their work
Product Design Lead Intuit Mailchimp
NEW YORK/REMOTE, 05.23 - 05.24
Led the re-design efforts of the import flow, contact organization and filtering of contacts within the Mailchimp product, producing multiple prototypes and flows for team discussions, and contributed to key technical decisions, which helped us release features that create a more seamless experience for ~13M customers globally
Co-led user testing efforts of the ‘Audience organization’ page redesigns, which resulted in crucial user insights that enabled us to iterate on a design directions including an AI-driven approach
Strategically framed user problems focused on crafting compelling findings storylines, which persuaded leaders to make decisions and encourage the redesign efforts
Ensured consistency of design deliverables across the product by adopting and curating new design components, which enabled a pleasant experience for users across the product, a key factor in retaining customers
Collaborated with designer and engineers, overseeing the release of new designs in an agile environment drafting user stories, and providing feedback in Jira
Product Design Lead McKinsey & company
NEW YORK, 04.17 - 04.23
Spearheaded multiple digital projects within the Cybersecurity and Recruiting teams, leading stakeholders through design thinking methods, using artifacts like user journeys and personas, enabling strategic alignment, trust and collaboration for effective ideation and problem solving
Designed and prototyped a web portal for hiring managers, and managed design enhancements of the firm’s Candidate application platform, which impacted thousands of applicants per year
Designed campaigns across multiple digital channels for Cybersecurity that impacted 30K+ employees globally, elevating the firm’s security level and safeguarding its proprietary data
Conducted and planned user interviews with 100+ employees, and crafted outcome-driven strategic surveys for multiple projects, while synthesizing impactful findings in socialized decks, to drive process change
Analyzed large datasets from CSAT quarterly surveys on the usage of the internal ATS tool, and streamlined UX change processes for effective implementation of feature requests
Ensured design and research deliverables met business OKRs, and contributed to setting strategic visions that impacted business progress, while advocating for users first and being their voice