SBT issue 488

SBT POWERED BY:

ISSUE 488 FREE

WHY CRM ADOPTION FAILS...

AND HOW EVOLVE PLANS TO FIX IT

www.sussexbusinessgroup.co.uk 1

SHARING BUSINESS STORIES FOR 50 YEARS

All business is symbiotic in nature.

You can be inspiring your peers one day, learning from them the next.

In the end, people buy people.

That makes sharing our stories the most compelling way to connect with one another.

What’s needed is a platform to embrace and empower our regional business ecosystem.

Where varied backgrounds and perspectives provide new context.

Harnessing potential, enabling growth.

And at the heart of it, a dedicated term of curators unlocking insights for the good of us all.

So we’re changing the way people think of connecting.

Because we believe in self-reflection, rather than self-promotion.

By demystifying the art of storytelling, we deliver authentic thought leadership through events, publishing and broadcast media.

We come together to discover, share and grow.

But we won’t be limited by geography, or our imagination.

Instead, we’ll seek out local leaders, visionaries and experts, wherever great businesses thrive.

Growing communities, in partnership with the businesses that power them.

And nurturing the enterpreneurial spirit in everyone.

2 www.sussexbusinessgroup.co.uk

JOIN OUR COMMUNITY w w w . c o u n t y b u s i n e ss c l u b s . c o . u k

W E LCO M E

Welcome Welcome to another edition of SBT Intricate business strategies paired with sprawling tech solutions don’t always equate to progress. Thriving in sales or the B2B world doesn’t always demand complexity. When you are looking for growth, it’s easy to get swept up in the narrative that success hinges on the latest, most convoluted systems, leaving many feeling

overwhelmed and perhaps even unnecessarily behind. But

what if the key to unlocking your business’s potential lies not

in adding layers of complication, but in stripping them away?

We learn about the benefits of adopting CRMs that are highly effective but simple to use in this month’s Cover Story. Bruce Bignall, Founder of Evolve, an Elite Pipedrive Partner, says

research shows 67% of sales reps don’t fully use their CRM, and half of all CRM projects flop because no one adopts them.

The cost to businesses? Millions. Cash that goes down the drain

every year - all because the tools meant to help end up gathering

digital dust. A fascinating read, if you want to increase sales, never miss an opportunity and save money.

Elsewhere in this month’s issue, we look back at The Brighton Girl Awards and TEDxBrighton - two highly successful events that inspire as well as recognise top talent. There are some dates for your diary and a review of our last International Women’s Day event for 2025 - a storytelling dinner.

Our Value Added Partner for April is Cripps law firm and we interview Partner Aiden Dunning.

Brand new for this month is a film review page, Screen Scene by John Heal.

As always, we have the latest legal and finance news as well as local business updates.

The takeaway for April is: keep things simple to get things done. Because, as our cover story underlines, overly complex solutions often transpire into a wasted investment.

Sam Thomas,

Managing Director

www.sussexbusinessgroup.co.uk 3

Issue 488

Contents SBT POWERED BY:

Monthly News

ISSUE 488 FREE

06

Coole Bevis unveils new brand, Plus Accounting has a new Managing Director and Brighton Bash Carnival set to return. In other news, a Sussex business expands to Australia, there’s a double award win for a local restaurant and an in-depth review of HerStory IV.

WHY CRM ADOPTION FAILS...

AND HOW EVOLVE PLANS TO FIX IT

www.sussexbusinessgroup.co.uk 1

SHARING BUSINESS STORIES FOR 50 YEARS

Cover 488

14

Value Added Partner Stories This month Aiden Dunning, a Partner at the law firm Cripps, is in the spotlight.

Finance

16 Joint Managing Director/Publisher Sam Thomas sam.thomas@countybusinessclubs.co.uk 07894 762304 Joint Managing Director Lee Mansfield lee@lifemediagroup.co.uk Production & Design Kim Butler kim@lifemediagroup.co.uk Accounts Clare Fermor clare@lifemediagroup.co.uk Published by The Business Group Sussex Ltd. Licenced to TBG by Pixel Publications Ltd Unit 1a Swan Barn Business Centre, Swan Barn Road, Hailsham, BN27 2BY Printed by MCR Media Solutions LTD Unit 35 Bolney Grange Industrial Park Haywards Heath East Sussex RH17 SPB

Copyright The Business Group Sussex Ltd. 2024 ©

4 www.sussexbusinessgroup.co.uk

Spring Statement and Rob Starr MBE, of Seico Mortgages, explains why there’s no need to panic if you are self-employed and need to remortgage. Meanwhile, Noel Preston, of Preston Insurance Brokers explains the ins and outs of contractual liability vs limitation of liability.

22

Legal Eloise Smith, of Mayo Wynne Baxter, details how you can protect your business from unexpected incapacity and Alex Jones, of 365 Employment Law delves into recent tabled amendments to the Employment Rights Bill.

26

Cover Story

32

Motoring

35

AI

01273 233558 www.mcrmedia.co.uk All material in this publication is strictly copyright and all rights reserved. Reproduction without permission is prohibited. The views expressed in Sussex Business Times Magazine do not necessarily represent the view of The Business Group Sussex Ltd. Every care is taken in compiling the contents but the publishers of Sussex Business Times Magazine assume no responsibility for any damage, loss or injury arising from the participation in any offers, competitions or advertisement contained within Sussex Business Times Magazine.

All prices featured in Sussex Business Times Magazine are correct at the time of going to press.

Stuart Noaks, Head of Tax at Carpenter Box, shares key takeaways from the

Bruce Bignall, founder of Evolve, an Elite Pipedrive partner, explains why CRM adoption fails - and how Evole can fix it.

Sustainability and community were at the fore when Rivervale again supported Brighton Marathon.

Will your business go AI-first - or get left behind? You are already in the experiment, explains Mary Kemp, of AI Potential.

Networking & Events

36

News from The Brighton Girl Awards, International Women’s Day storytelling event, Ladies Lunch Clubs, Big Business Breakfast Club, Acumen Business Convention, TEDxBrighton, Sussex Cricket, Sussex Business Show, and Brighton & Hove Business Show.

64

Lifestyle Fertility expert Carole Gilling-Smith tells the NHS to ‘grow your people - or watch them leave’. We also have ‘Screen Scene’ by John Heal and April’s Wine of the Month from Michael Yeoman.

Probate, trust & wills specialists Call us on 0800 84 94 101 Offices across the South East

www.sussexbusinessgroup.co.uk 5 www.mayowynnebaxter.co.uk

Coole Bevis unveils new brand at event staged at the Royal Pavilion Spectacular event marks milestone for law firm.

This month, Coole

Monthly News

Bevis Solicitors

marked a significant milestone with the

spectacular launch

of their new brand. Hosted at the iconic Royal Pavilion in Brighton, the event

welcomed over 150 guests, including clients, professional partners and

esteemed members of the business

community. It was an evening filled with energy, great company and a shared vision for the future of the firm.

Guests were treated to a memorable experience, with entertainment from

renowned Regency tailor and influencer Zack Pinsent, whose period attire

added a unique touch to the evening, and local magician George Horlock, who amazed attendees with his captivating performances.

During the event, Alex Bowers, LLP

6 www.sussexbusinessgroup.co.uk

Member, introduced Coole Bevis’s new

clients through every stage of life.”

life’s journey. This powerful message

Coole Bevis has a rich history rooted in

providing expert legal solutions and

established in 2016 following the merger

turns. The tag also reflects the firm’s

Bevis Diplock, with offices in Brighton

and their reputation for working with

which had a presence in Worthing and

It also highlights the deep-rooted trust

back to the late nineteenth century,

clients have a reliable legal partner for

experience and legal expertise.

brand identity and tagline: Navigating signifies the firm’s commitment to

the Sussex legal landscape. The firm was

resolutions for all of life’s twists and

of two highly regarded law firms: Woolley

values, strong client relationships

and Hove, and Coole & Haddock,

businesses and generations of families

Horsham. Both firms trace their origins

Coole Bevis has established, ensuring

bringing together over a hundred years’

life’s most important events.

As Coole Bevis embarks on this new

Reflecting on the occasion, Alex Bowers

chapter, they invite clients and business

refreshed identity: “The launch of our new

identity and enhanced services. To learn

— it’s a reaffirmation of our core values

and discover how Coole Bevis can help

clients. ‘Navigating life’s journey’ truly

challenges with confidence.

trusted and tailored legal advice to our

coolebevis.com

shared his thoughts on the firm’s

partners to explore their fresh brand

brand is not just a change in appearance

more, visit their newly launched website

and our unwavering commitment to our

you navigate life’s journey and legal

represents what we do best: offering

MO N TH LY N EWS SP O N SO R

Plus Accounting appoints Luke Thomas as new Managing Director New leadership as founder moves to consultant position.

Luke Thomas

Paul Feist

Plus Accounting, a

Monthly News

leading Brighton-

based accountancy

firm, has announced

a leadership transition

as Luke Thomas steps into the role of Managing Director.

He succeeds Paul Feist, who has led the firm for over 30 years. Paul established

the business in 1992 and, since that time, has built a large and varied portfolio of

clients which he will continue to manage in his position as a consultant.

With a strong background in tax and

business advisory, Luke has played a

key role in shaping Plus Accounting’s specialist services, particularly

within the video games and creative

industries. As Managing Director, he will drive forward the firm’s vision of

delivering strategic financial support, client relationships and championing innovation in accounting services.

Reflecting on his tenure, outgoing MD

Paul Feist said: “It’s hard to know where to start, because 33 years is long time and there have been many challenges and successes along the way, but the

key reason for our success and why we

stand out as a leading accountancy firm is because of our people.

Peter Hedgethorne

look forward to leading the team as we continue to grow and innovate.”

As part of this transition, Plus

“We have created a culture where the

Accounting also acknowledges the

each other and that enables us to

who, alongside Paul, was a founding

clients where continuity and care are

Peter joined the firm a year after Paul

that continue.”

its tax advisory services. While he

Newly-appointed Managing Director,

years ago, the firm has greatly valued his

whole team collaborates and supports

official retirement of Peter Hedgethorne,

continue delivering a service to our

partner of Feist Hedgethorne Limited.

at the heart of what we do. Long may

and has been instrumental in shaping transitioned into a consultant role a few

Luke Thomas added: “I am incredibly

expertise and specialist tax knowledge.

Director at Plus Accounting and build

Though Peter is stepping away from

has established over the past 30 years.

will remain a trusted source of wisdom.

than just numbers — it’s about people,

clients have been invaluable, and the

proud to step into the role of Managing on the strong foundations that Paul

day-to-day practice, we are certain he

This firm has always been about more

His contributions to both the team and

relationships and supporting businesses

business wishes him all the best in his

to achieve their goals.

well-earned retirement.

“As we move into this next chapter, my

This marks an exciting new chapter

our services to meet the changing

remains focused on delivering expert

transformation and further strengthening

client partnerships and driving digital

focus will be on continuing to evolve

for Plus Accounting, as the firm

needs of our clients, embracing digital

accountancy services, strengthening

our expertise in key industries such

transformation within the profession.

sectors. I’m excited for the future and

www.plusaccounting.co.uk

as the creative, tech and high-growth

www.sussexbusinessgroup.co.uk 7

MONTH LY N E WS SP ON S OR

Brighton Bash Carnival returns after huge success last year Thousands attended the event in 2024.

Monthly News

After drawing a

black culture and heritage while

than 5,000 in 2024,

Last year’s festival was a resounding

crowd of more

the Brighton Bash Carnival is set to

return to St Anne’s Well Park, Hove, on Saturday, July 26.

fostering community engagement. success, with thousands coming

together to enjoy live performances,

an electrifying carnival parade and an array of local food and craft stalls.

A celebration of diversity, culture and

Highlights from last year’s event

feature an exciting lineup of live music,

LYv3RdxmwRI?feature=shared

community, the carnival will once again dance, food, and entertainment —

can be seen at https://youtu.be/

bringing together some of the region’s

Attendees can once again expect live

and creatives.

local and national artists, a cultural parade,

most talented performers, businesses

Supported by Brighton & Hove City

Council and a range of leading local

music and performances from a range of Caribbean and African food stalls, and a range of family-friendly activities.

businesses, artists, and influencers,

The Brighton Bash Carnival has

family-friendly event that showcases

summer festival calendar, not only

Brighton Bash Carnival is a vibrant,

8 www.sussexbusinessgroup.co.uk

become a key highlight of the city’s

celebrating cultural diversity but also boosting the local economy and tourism. The event’s success is made possible by generous sponsors, partners and supporters, all committed to championing diversity, equity and inclusion in Brighton and beyond.

This year, the carnival celebrates the beauty and diversity of hair with the empowering theme ‘Hair & Crowns’ — a tribute to cultural identity, selfexpression and heritage.

Stay tuned for artist announcements, sponsor updates and special surprises in the lead-up to the event!

For more information, visit: brighton-barco.org

MO N TH LY N EWS SP O N SO R

www.sussexbusinessgroup.co.uk 9

MONTH LY N E WS SP ON S OR

Consortium - more than marketing brings expert services to the Australian market Sussex business in strategic move to boost growth.

Consortium - more

Monthly News

than marketing, a

leading marketing

agency dedicated to

professional services

firms, is thrilled to announce its official expansion into the Australian market.

This strategic move marks a significant milestone in Consortium’s growth that

will see their existing specialist services and advice reach across the world.

The Australian offering will be led by

Sydney-based marketing professional Bree Back, who brings extensive

experience in professional services

marketing to the role. The expansion will enable Consortium to offer the full range of marketing services to law firms, legal sector suppliers,

accountants, and other professional

services organisations across Australia.

Bree will be supported by Consortium’s established UK team, who will work

remotely to ensure seamless service delivery across different time zones.

Consortium has built its reputation by providing comprehensive marketing

support to SME-sized law firms, legal sector suppliers and accountancy

practices that require professional

marketing expertise but don’t have the resources or need for a full in-

house marketing team. This model

has proven particularly valuable for

growing professional services firms

seeking to compete effectively with larger market players.

Lara Squires FCIM, Director of

Consortium - more than marketing,

commented on the expansion: “Bree

10 www.sussexbusinessgroup.co.uk

and I first spoke over a year ago

experience in the sector.

discussing her working for Consortium

Bree Back added: “The Australian

when she lived in Essex, and we were in the UK. A turn of events for her

meant she then moved out to Australia, where she is originally from. We kept the conversation going, and this is the culmination of nearly a year of

discussions. I am really excited to see what we can achieve together!”

The expansion comes at a time when Australian professional services firms are increasingly recognising the

importance of specialised marketing expertise to differentiate themselves

in a competitive market. Consortium’s tailored approach focuses specifically on the unique marketing challenges faced by professional services

organisations and is under-pinned by the team’s significant in-house

professional services market presents

tremendous opportunities, particularly for SME-sized firms looking for

bespoke marketing support. I’m

thrilled to bring Consortium’s proven

marketing strategies to help Australian firms enhance their market presence

and achieve their business objectives

without the overhead of building an inhouse marketing department.”

Consortium - more than marketing provides a comprehensive range of marketing services including

strategic marketing planning, brand

development, digital marketing, content creation, and business development support, all specifically tailored for professional services firms.

MO N TH LY N EWS SP O N SO R

Prestigious double award win for TERRA Restaurant

Since Tottington Manor was acquired by new owners four years ago, the growth and the brand positioning has achieved huge recognition, in no small part due to its TERRA Restaurant Sussex.

Following a visit

Monthly News

from a nationally recognised AA

Inspector, TERRA

Restaurant has been

awarded its first AA Rosette.

Helen Pomery, director, said: “This

recognition is the result of four years of really pushing our team to be the best they can be and receiving this long

awaited accolade is the biggest reward

for them. Ultimately our guest feedback drives us forward every day and helps push us even further in our mission to receive our next Rosette. Our journey has only just begun.”

Chris Hilton, executive head chef at

TERRA, said: “I’m over the moon and so proud to have been part of the journey that Tottington Manor and TERRA

Restaurant has been on so far, and I

continue to be very excited about what

the future holds. There is more to come.”

This news came just a week before a

call from Restaurants Brighton, which

spearheads the highly-regarded hospitality

equivalent of the Oscars. The team

Wine List, Best Sunday Roast, and

behind TERRA Restaurant was incredibly

Most Sustainable.

Award for Most Sustainable Restaurant.

Winning the Most Sustainable Restaurant

Knowing they were up against some

but achieving second place as Best

were quite overwhelmed. However,

The whole team feels hugely rewarded

primary focus from day one. With

can be no greater recognition.

eliminate fossil fuels, dramatically reduce

Across all categories, TERRA achieved

across 90% of the food menu and 25%

nominations - out of the thousands

Tottington Manor and TERRA actively

“We cannot thank everyone enough,

like the right thing to do’.

work so hard to champion the Sussex

honoured to have won a first BRAVO

category was the biggest achievement,

very strong contenders, team members

Sussex Restaurant was phenomenal.

sustainable hospitality has been their

because guests voted for them - there

rising fuel costs, it became a priority to

wastage and choose Sussex ingredients

Top 10 for four and Top 20 for all five

of the drinks and wine list. Not only is

nominated. A spokesperson said:

supporting the local economy, it ‘feels

especially Restaurants Brighton who

Last year was the first time TERRA

Hospitality Sector.”

Restaurant was nominated for a BRAVO

TERRA Restaurant Sussex is an AA

have been placed at 15th place for Best

restaurant at Tottington Manor which

quality restaurants across Sussex also

Restaurant with Rooms Award. A fine

achievement but, in 2025, TERRA was

drink well, and sleep well.

Sussex Restaurant, Best Team, Best

www.tottingtonmanor.co.uk

and the team was really honoured to

Rosette standard South Downs-facing

Sussex Restaurant. Appreciating the

fully caters for events with an AA 4 Star

nominated, it offered a huge sense of

quality destination to entertain, eat well,

nominated in five categories - Best

www.sussexbusinessgroup.co.uk 11

MONTH LY N E WS SP ON S OR

HerStory IV: Formation

Last month, HerStory IV took centre stage at Projects The Lanes in Brighton, bringing together over 80 professionals from businesses across the city for a powerful day of connection, inspiration, and celebration.

Hosted by Prior

Monthly News

Media & Marketing,

this year’s HerStory theme, Formation,

embodied the power

of women coming together to shape the future, whether in leadership,

entrepreneurship, or personal growth.

From networking and an engaging panel discussion, covered by Latest TV, to an

empowering wellness workshop, the day was filled with energy and purpose.

12 www.sussexbusinessgroup.co.uk

Attendees had the unique opportunity to experience a wellness session led

by Cocoon Wellness, a local female-led business dedicated to self-discovery,

powerhouse panel featuring some

of Sussex’s most inspiring business women:

mindfulness and well-being. Through

• Gail Porter – Presenter, Model, and

techniques, the session encouraged

• Rekha Sohun – General Manager of

find clarity and embrace a sense of calm

• Hannah Morgan – Group Managing

yoga, meditation and breathing

guests to tap into their inner strength,

in the often chaotic world of business.

The highlight of the event was the

Comedian

Hilton Brighton

Director of The GelBottle Inc

• Lisa Baskott – CEO of 2nd Line of Defence

MO N TH LY N EWS SP O N SO R

• Alex Young – Director of Projects

Little Calm Company provided a serene

This event is more than just a

Resolution for Rix & Kay Solicitors

chance to pause and recharge.

of the power of women coming

Women in Blockchain Talks

Reflecting on the day, Gail Porter

lasting change. If this year was

A key takeaway from the discussion

and privileged to be on the panel at

what HerStory V has in store!

Each panelist shared how recognising

humbling to be surrounded by such

For more information about Prior Media

spaces where women are often

inspiring women. I definitely had

contact: stephanie@prior-media.com

and paved the way for success.

a million ideas and confidence. Can’t

Headline sponsor - The GelBottle Inc.

• Sarah Rebello – Solicitor in Dispute • Lavinia Osbourne – Founder of

massage space, giving attendees a

shared: “I was absolutely honoured

was the power of seizing opportunities.

the HerStory event in Brighton. So

a gap and boldly stepping into

powerful, passionate, talented and

underrepresented shaped their careers

imposter syndrome! I came away with

HerStory IV created an atmosphere

wait for the next one.”

gathering; it’s a movement, a reminder together to break barriers and create anything to go by, we can’t wait to see

& Marketing’s leading events, please

Co-sponsors: DoubleTree by Hilton

that was both uplifting and grounding,

Lisa Basket added: “HerStory is a

Brighton Metropole, Rix & Kay Solicitors,

alongside opportunities for relaxation.

share powerful stories of resilience,

DKollection, Pearly Cow, Gingerbread

selection of their finest blends, while The

and uplift each other.”

Document Solutions.

offering moments of inspiration

wonderful event space for women to

Bird & Blend, Ladies Lunch Club, By

Bird & Blend Tea treated guests to a

reinvention and success, and to learn

World, Flamingo Styling and IT

www.sussexbusinessgroup.co.uk 13

VAP STO RI E S S PO N S OR

Value Added Partner Stories This month the spotlight falls on Aiden Dunning, Partner at the law firm Cripps.

Tell us the Cripps

VAP Strories

story

Cripps was founded

in 1852 and, over the years, we’ve built a

reputation for delivering high-quality

legal services. As the legal landscape has evolved, we’ve adapted to meet the changing needs of our clients

and are proud to be a leading firm in commercial, corporate, real estate, litigation, and private wealth law.

The most significant shift for Cripps

came after the Covid-19 pandemic.

Facing new challenges in a competitive

market, we launched a five-year strategy in 2022 that focuses on enhancing client

service, embracing technology, adopting sustainable practices, and realigning

leadership. Our aim is clear: to become

the leading legal services firm in the South.

Under the leadership of senior

partner Mike Scott, we’ve embedded a purpose-driven approach into

everything we do. Our purpose -

“solving problems and championing ambitions to make a positive and

lasting difference” - is the foundation for every decision and initiative,

ensuring we always keep our clients

and societal impact front and centre.

A key milestone in our journey came

in January 2024, when PDT Solicitors and Cripps merged. This move has

strengthened our regional presence in the Gatwick Diamond area, positioning us to better serve our growing client base.

What has been your biggest business challenge to date?

Like many businesses, we’ve faced

the challenge of adapting to a rapidly

14 www.sussexbusinessgroup.co.uk

changing market. A key hurdle for us has been integrating technology, particularly AI-driven solutions, while maintaining

the personal, client-focused approach

that sets us apart. It’s been about finding the right balance — using technology to improve service delivery without

compromising on the human touch that clients value. This challenge has also

been a valuable opportunity to reimagine how we can deliver the best possible experience for our clients.

What has been your greatest or

proudest business achievement to

and high-net-worth individuals. Our clients come from various industries, including real estate, technology, healthcare, and high-end retail. Looking forward, we are eager to connect with ambitious businesses and leaders who are seeking a trusted legal partner to navigate the complexities of today’s world.

Tell us a story/fact about yourself that people might not know A fun fact about Cripps is through our commitment to sustainability, we have a beehive on the roof of our office.

date?

The bees play an important role in

Corp certification in 2023. This recognition

take pride in this environmental initiative

profit with purpose, ensuring that we

sustainability. What makes it even more

environment. It reinforces our ongoing

to become ‘beekeepers,’ offering

We’re incredibly proud of achieving B

supporting local biodiversity, and we

reflects our commitment to balancing

as part of our broader commitment to

have a positive impact on society and the

special is that our people are invited

focus on sustainability, gender equity and

them the opportunity to learn about

corporate responsibility, which continue to guide our strategy and operations.

What type of clients do you

currently work with and who are you looking to meet?

We work with a diverse range of clients, from individuals to mid-market businesses

the fascinating world of bees and contribute to this meaningful project. www.cripps.co.uk

TM

www.sussexbusinessgroup.co.uk 15

FI N A NCE S PO NS O R

Spring Statement 2025: key takeaways for businesses and business owners

By Stuart Noakes, Head of Tax at Carpenter Box. The UK Spring

Finance

Statement, delivered

on 26 March, offered little by way of new

announcements for

the business community. Following the

Autumn 2024 Budget, described by many as a ‘tax on business’, there was some hope that the Chancellor might soften

the blow with revised measures or fresh

support. However, the Spring Statement was largely silent on business taxation,

instead focusing on welfare reform and

already in motion or on the horizon that

business leaders cannot afford to ignore.

These measures will impact the cost of

employment, the sale of businesses, and long-term estate planning.

Upcoming tax changes The following changes are already

prompting many business owners to

reconsider their structure, succession plans and tax strategies:

labour market re-engagement.

•N ational Living Wage increasing by

Despite this quiet front, there are a

•E mployer NICs rising to 15% from 6 April

number of significant tax changes either

16 www.sussexbusinessgroup.co.uk

6.7% from 1 April 2025.

2025, and kicking in at a lower threshold.

• Employment Allowance increasing from £5,000 to £10,500 from 6 April 2025.

• Capital Gains Tax (CGT) on business disposals rising from 10% to 14% in

2025 and 18% in 2026 under Business Asset Disposal Relief.

• Business Relief for Inheritance Tax

(IHT) capped from 2026, with only 50% relief above £1 million.

• Unused pensions to become liable to IHT from 2027.

Employers: rising costs from April 2025 From 6 April 2025, the cost of

employment will rise across the board.

The rate of Employer National Insurance

F I N A N C E SP O N SO R

Contributions (NICs) will increase from

Inheritance Tax

at which contributions apply will fall

Currently, shares in trading

13.8% to 15%, and the threshold

from £9,100 to £5,000. For a business employing someone on an average

UK salary of £33,000, this results in an added cost of around £900 per employee, per year.

This is further compounded by the

increase in the National Living Wage,

which will jump from £11.44 to £12.21 per hour – a 6.7% increase. These

dual pressures will hit labour-intensive sectors particularly hard.

To ease the burden slightly, the Employment Allowance, which

offsets employer NICs, will increase from £5,000 to £10,500 annually.

For smaller businesses, this could help cover the increased cost of

employing around six average-wage

staff members. However, for medium

to large employers, the allowance may offer limited relief.

Capital Gains Tax Significant changes are also

underway for Capital Gains Tax

(CGT), particularly under Business Asset Disposal Relief (formerly

Entrepreneurs’ Relief), which offers a reduced CGT rate on the sale of qualifying business assets.

From 6 April 2025, the CGT rate under

this relief will rise from 10% to 14%, and

will rise again to 18% in April 2026. That’s an 8% increase on up to £1 million of

lifetime gains, amounting to a potential £80,000 in additional tax for business owners selling their companies.

While still below the general CGT

rate of 24%, the incentive to grow

businesses or business property can qualify for

100% Inheritance Tax (IHT) Business Relief, effectively removing them from the

taxable estate. But this is set to change.

From 6 April 2026, Business Relief will be capped on the value of business

assets above £1 million, only 50% relief will be

available. That means an

effective IHT rate of 20% on

Stuart Noakes

business interests that were previously fully exempt.

This change will impact many business owners whose companies have

grown significantly in value and will

make succession planning even more

essential, particularly for family-owned firms and agricultural businesses.

Pension funds Looking slightly further ahead, from 6 April 2027, unused pension savings

will become subject to Inheritance Tax.

key message? Business owners and

employers should be reviewing their tax exposure, employment structures, and

succession plans to mitigate the impact of what’s ahead.

Whether it’s restructuring company

ownership, accelerating asset disposals,

or revisiting pension strategies, proactive planning will be vital in navigating the next few years of tax reform.

Need further guidance?

when passed to beneficiaries.

If you would like more detailed one-to-

outside of the estate are often exempt

Once the new rule comes into force,

any pension savings not drawn down before death will be included in the

estate, and taxed at 40%, subject to

available reliefs and thresholds. Given that many business owners have built up substantial pensions, this could

significantly increase the value of their taxable estate.

Final thoughts

a need for early planning and

While the Spring Statement introduced

consideration of alternative exit routes.

becoming clearer and more costly. The

Under current rules, pension funds

and dispose of a business is clearly

becoming less generous, prompting

set out in previous announcements is

one advice on any of the above topics, you can get in touch with a member of our *award-winning tax team by calling 01903 234094 or visit www.carpenterbox.com

*Carpenter Box was named national ‘Tax Team of the Year’ at the 2024 Accounting Excellence Awards.

Information correct as of 26 March 2025.

no major new tax measures, the path

www.sussexbusinessgroup.co.uk 17

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F I N A N C E SP O N SO R

Self-employed and due to remortgage?

Don’t Panic!

Advises Rob Starr MBE, CEO of Seico Mortgages.

What do you do

Finance

when you know your fixed mortgage rate

is going to end in the

next few months and

the rates are now three or four times

higher than your current deal? The first bit of advice is don’t panic.

The majority of you will have a Repayment

mortgage (capital & interest) and, therefore, just because the rate is three times higher

does not mean your payments will be – the increase in rates will only affect the Interest portion of your mortgage and not the

capital repayments. If you have an Interest only mortgage then there are also things

rate expires. This protects you from any

best deals available today. Doing

going sky high and we can also explain

between now and your deal running out.

the entire market yourself when your

you can do to keep the payments from

further increases that might come along

nothing means you will have to scour

this in a one-to-one phone call.

But it doesn’t end there!

current deal expires, which not only

Don’t bury your head in the sand

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we keep monitoring your deal and then if

calling us to get onto our Mortgage

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process of finding you the best rate up

the new one.

So, act today, or at least six months

expires and it will cost you nothing to

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of your home as well. Being prepared has

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for decades you really cannot ignore the

your deal and compares it to the market

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your mortgage payments, but the value

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now and get the best rate you can today.

Challenges

The beauty of acting now is that, at

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you and keep it there until your existing

you are not taking advantage of the

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www.sussexbusinessgroup.co.uk 19

Contractual liability vs. limitation of liability – key considerations and assumption of risk (professional indemnity insurance)

By Noel Preston, Managing Partner, Preston Insurance Brokers.

Finance

When professionals

Contractual liability

these clauses can be commercially

with clients, they

Contractual liability arises when a

can also create uninsured exposures.

specific risks through a contract, which

PI insurance is designed to cover

would normally impose. For instance,

or omissions in professional services.

agree to indemnify a client against

liability that is purely contractual,

standard negligence claims. While

obligations exceeding their common

enter into contracts often take on

specific liabilities

beyond those imposed by general law.

Understanding the difference between contractual liability and limitation of

liability is crucial in managing financial

and legal risks, particularly in the context of professional indemnity (PI) insurance.

20 www.sussexbusinessgroup.co.uk

party assumes responsibility for

necessary to secure business, they

may extend beyond what the law

claims arising from negligence, errors,

a professional service provider might

However, many PI policies exclude

losses or accept liability beyond

meaning if a professional agrees to

F I N A N C E SP O N SO R

Noel Preston

contract value or insurance policy limits) or excluding liability for indirect losses.

From an insurance perspective, it is

advisable for professionals to ensure

that their contractual liability does not

exceed what their PI policy covers. For law duty of care, their insurance

may not respond. This is particularly relevant in cases where contracts

include broad indemnity clauses or warranties of performance, which

may lead to a financial obligation that insurers will not cover.

Limitation of liability A limitation of liability clause is a

contractual provision that restricts the

amount or type of damages a party may have to pay if something goes wrong.

These clauses are essential in risk

management as they help businesses avoid excessive financial exposure.

Common limitations include capping liability to a certain amount (e.g., the

example, agreeing to unlimited liability or accepting responsibility for third-

party losses can leave a business facing claims that are not insured. Careful

contract negotiation is key to ensuring

that any liability assumed remains within the scope of insurance protection.

Assumption of risk and best practices Professionals should be cautious when signing contracts that extend liability

beyond their control. Clients may push

• Negotiating liability caps that align with (or are less than) PI insurance coverage.

• Avoiding broad indemnities that

shift excessive risk onto the service provider.

•E nsuring clarity in contractual

obligations to prevent misunderstandings that could lead to claims.

A poorly structured contract can

result in significant financial losses if obligations are not properly

managed. Limiting liability and

ensuring insurance alignment can help professionals operate with confidence

while protecting their financial stability.

for stringent terms, but businesses

noel.preston@prestonib.co.uk

risk exposure. Best practices include:

www.prestoninsurancebrokers.co.uk

must balance commercial interests with

•R eviewing contracts carefully

before signing and seeking legal advice where necessary.

www.sussexbusinessgroup.co.uk 21

Beyond the bottom line: protecting your business from unexpected incapacity

By Eloise Smith, Solicitor at Mayo Wynne Baxter.

For business owners,

Legal

managing operations and finances can be rewarding

but challenging.

However, if you or a key individual

becomes incapacitated, the business

may face significant disruption. Critical decisions, such as signing contracts, handling finances, or making staffing

changes, could be delayed. Selling or

transferring the business might become difficult, and relationships with clients, employees, or suppliers could be

strained. Without a plan in place, the

business could face financial instability and legal complications, leaving its future uncertain.

22 www.sussexbusinessgroup.co.uk

Someone in your business could

become incapacitated due to scenarios like a dementia diagnosis, a severe

stroke, a head injury from a fall, or an unexpected mental health condition that impairs decision-making. In

these situations, Lasting Powers of Attorney, the Court of Protection,

and the deputyship process are vital for safeguarding both personal and business interests.

Setting up a Lasting power of Attorney (LPA) is a crucial step in protecting

both personal and business interests.

An LPA allows trusted individuals, such as business partners, family members, or professional advisers, to step in

immediately and manage business

operations, finances, contracts, and

staff decisions on your behalf, ensuring that the business continues to run

smoothly and preventing unnecessary delays. By establishing an LPA,

business owners maintain control

over who will manage their affairs in the event of incapacity, rather than

having the Court of Protection appoint

a deputy who may not fully understand the business’s needs and goals.

When setting up an LPA, business

owners have the opportunity to include specific instructions or preferences that can guide their attorneys in

making decisions that align with their

L EGA L SP ON SO R

While deputyship is an

essential safeguard, it is not without its challenges. The

application process can be

lengthy and expensive, taking several months, which can lead to delays in making

crucial business decisions.

Additionally, the costs

associated with applying for deputyship, including legal

and professional advice, can add up, and deputies may

be required to submit annual

reports, further increasing the Eloise Smith

and Welfare Deputyship, which

to plan ahead by setting up an LPA for

treatment, and personal care.

health and welfare. An LPA provides

Property and Financial Affairs

flexibility allows the business owner

to ensure continuity in line with their values and vision, even if they are unable to participate in decisionmaking themselves.

Without a Lasting Power of Attorney

(LPA), the Court of Protection is often the only legal route through which

decisions can be made on behalf of a

business owner or key employee who can no longer make decisions.

Deputyship is the process through

which the Court of Protection appoints an individual or individuals to make

decisions on behalf of someone who has lost the ability to do so due to mental incapacity.

There are two main types of

deputyship: Property and Financial Affairs Deputyship, which covers

decisions related to managing finances and running a business, and Health

To avoid these complications,

business owners are advised

involves making decisions about

the individual’s healthcare, medical

wishes and the business’s goals. This

complexity and cost.

Deputyship is especially important for business owners because it ensures that the business can continue to

operate smoothly. A deputy can handle vital tasks such as paying bills, signing contracts, managing payroll, and

ensuring that the business remains

financially stable and legally compliant during periods of incapacity.

The deputyship process begins with

both property and financial affairs and a smoother, faster solution, allowing

trusted individuals to make decisions on your behalf without the need for a lengthy court process. Given the

complexities surrounding deputyship, it’s also important for business

owners to consult legal professionals who specialise in this area. A lawyer can help navigate the deputyship

application process and ensure the business remains protected during times of incapacity.

an assessment of mental capacity,

In conclusion, understanding the Court

a GP or social worker. If the individual

is crucial for business owners who want

conducted by a professional such as

is found to lack the capacity to make decisions, a formal application for

deputyship is submitted to the Court of Protection. Once the application is approved, the court appoints a

deputy with the legal authority to make

decisions on behalf of the incapacitated person. Deputies are required to act in

the best interests of the individual they represent and are subject to ongoing oversight by the Court of Protection,

of Protection and the deputyship process to safeguard their business interests in the event of mental incapacity. By

planning ahead and establishing an LPA, business owners can protect both their personal and business

affairs, ensuring continuity, security, and peace of mind for themselves,

their families and their businesses. www.mayowynnebaxter.co.uk

which may involve regular reporting on financial matters.

www.sussexbusinessgroup.co.uk 23

Recent tabled amendments to the Employment Rights Bill

By Alex Jones, Managing Director of 365 Employment Law. In March, a series

Legal

of significant

amendments to the

Employment Rights

Bill were introduced,

aiming to enhance protections for workers while promoting a more

equitable balance between employees and employers. The proposed

amendments come in the wake of a rapidly changing labour market,

heightened awareness of workplace

rights, and an ongoing commitment to supporting vulnerable workers. These

changes reflect evolving societal norms and the government’s recognition of

new challenges that both workers and employers face.

24 www.sussexbusinessgroup.co.uk

Domestic abuse support measures: a

new standard for employee protection

• The amendments also include specific protections against detriment or

dismissal for employees who are victims

Among the most notable amendments

of domestic abuse. These protections

provide greater support for victims of

penalising employees solely because

tabled were measures designed to

would prevent employers from firing or

domestic abuse.

they are dealing with the effects of

• O ne of the key proposals is the

factors such as absenteeism, mental

establishment of statutory leave

domestic violence. This could include health issues, or performance impacts

for victims of domestic abuse. The

resulting from trauma.

ten days paid leave for employees

• The proposed amendments would

ensuring they have time to escape

reasonable steps to prevent workers

appointments, or seek legal protection

especially in cases where the abuse

amendment proposes a minimum of who are victims of domestic violence,

require employers to take all

unsafe living situations, attend medical

from experiencing domestic abuse,

without fear of losing their jobs.

takes place in the workplace or

L EGA L SP ON SO R

• Discrimination questionnaires were

pay and benefits.

were victims of discrimination to

• In response to feedback from workers

their employer about the alleged

also include provisions for expanded

provided could then be used to

workers who suffer from long-term

claims in an employment tribunal.

the expansion of statutory sick pay

transparency in workplaces and served

percentage of weekly earnings for

they escalated into legal proceedings.

step in addressing concerns about the

• B y providing workers with a formal

when they are unwell.

allowing workers who believed they

Alex Jones

during work-related events. These responsibilities would extend to

workers on temporary or contract

assignments, ensuring protections are extended beyond permanent

staff. Employers with a workforce of five or more employees would also

be required to have a policy in place to support employees who disclose domestic abuse, including offering

access to counselling, flexible work arrangements, or safety plans.

These measures represent a significant

shift in how the legal system recognises and supports employees who face

domestic violence. The aim is to create a more supportive and understanding workplace culture.

Reintroduction of discrimination questionnaires

Another key amendment to the

Employment Rights Bill involves

the reintroduction of discrimination

questionnaires under the Equality Act 2010. It seeks to restore a valuable

tool that was previously available to

employees, allowing them to challenge discriminatory practices in the workplace more effectively.

exploit them without providing proper

once a key part of employment law,

formally request information from

and health advocates, the amendments

discriminatory actions. The information

sick leave and better support for

help build a case for discrimination

illness. A notable amendment is

These questionnaires helped increase

(SSP) provisions to include a larger

as a means to resolve disputes before

lower-paid workers. This is a crucial

mechanism to inquire about

potentially discriminatory actions, this

financial strain faced by employees

Conclusion: a step towards fairer

amendment could help prevent issues

workplaces

working conditions for all employees.

These tabled amendments to the

from escalating and lead to better

Employment Rights Bill signify

•T he return of discrimination

a landmark shift toward greater

to challenge unlawful practices more

UK. By addressing issues like domestic

equality. It will also give employees

these changes aim to create fairer

knowing they have the legal tools to

of their background or circumstances.

questionnaires will empower workers

protections for vulnerable workers in the

readily, thus promoting workplace

abuse, discrimination, and sick leave,

greater confidence in coming forward,

workplaces for all employees, regardless

hold their employers accountable.

A holistic approach to worker rights

As these amendments move through Parliament, they will likely undergo further debate and refinement.

Beyond these two major amendments,

However, the fundamental goal of the

evolving challenges in the workplace.

workers and ensure that the workplace

commitment to improving employment

and individuals can thrive without fear of

other changes were tabled to address

amendments remains clear: to empower

These provisions demonstrate a

is a place where rights are respected,

rights in a comprehensive and

discrimination or exploitation.

forward-thinking manner.

If you need confidential advice on any

•W ith the rise of the gig economy

of these changes, or any employment

of zero-hours contracts, the

ajones@365employmentlaw.co.uk

protections for workers in these

www.365employmentlaw.co.uk

and the continued prevalence

government has proposed additional

related issues contact Alex Jones at

vulnerable employment situations.

The amendments aim to provide

greater job security by ensuring that

employers cannot terminate workers’ contracts without just cause or

www.sussexbusinessgroup.co.uk 25

Why CRM adoption fails and how Evolve plans to fix it

By Bruce Bignell, Founder of Evolve, Elite Pipedrive Partners.

Cover Story

The CRM adoption

track your leads and make life easier.

to solve

touches it. Deals slip through the

crisis SMEs need

Picture this: you’re

Instead, it’s a mess. Your team barely cracks and you’re left wondering

where all that time, money and effort

That’s millions of pounds down the drain every year in the UK alone, all because

the tools meant to help end up gathering digital dust.

–---------------------------------------------

running your business, wearing

went. Sound familiar?

trying to grow your company.

You’re not alone. HBR Research shows

and I’ve seen this story play out too

(Customer Relationship Management)

CRM, and half of all CRM projects flop

helped hundreds of companies

a dozen hats (ala Sam Thomas),

I’m Bruce Bignell, founder of Evolve,

You’ve invested in a shiny new CRM

67% of sales reps don’t fully use their

many times. Over the years, we’ve

tool, hoping it’ll organise your sales,

because no one adopts them.

untangle their data and systematise

26 www.sussexbusinessgroup.co.uk

C OV ER STO RY SP ON SO R

their CRM, and I’ve learned a thing or two about what’s important.

In this piece I want to introduce three ideas.

1. Why CRM adoption so often fails

2. Why Pipedrive is a game-changer 3. How our brand-new AfterCare

product, the Evolve Pipedrive

Sidekick (EPS) aims to tackle this We believe in elevating your CRM

experience for the team and empowering the Admin. Whether you’re a one-person business or a growing firm, this might be for you or someone you know.

High stakes of getting CRM wrong Let’s start with a story. Imagine your

friend Dave, who runs a roofing business in Horsham. Dave’s brilliant at fixing

roofs, but keeping track of enquiries and

customers? That’s another story. At first,

he scribbled names and numbers on bits of paper. As his business grew, he hired

a couple of lads to help, and those notes turned into a jumbled mess. “I’ll get a

CRM,” he thought, “something to sort

this out.” But six months later, his team’s still not using it. One forgets to log a job.

Another misses a follow-up. A big

name (huge, packed with features, and

fuming, out of pocket and no closer

it’s expensive). But, for most businesses,

(Sidenote: Dave may or may not have

is a bicycle to get you to work.

contract slips away, and Dave’s left

is the #1 CRM globally by revenue - yep,

to cracking the CRM enigma code

it’s like buying a tank when all you need

chosen Monday.com for his CRM!)

That’s the problem. Big legacy CRMs

Those are the stakes. When you’re small,

like Salesforce take an age to get

head or a trusty notebook. But as you

more). Your team’s stuck in limbo,

or you just want to systematise your

the software and just as much money

momentum. Even if you’ve got one, and if

still, once it’s live, it’s overkill for small

back to square one.

something quick, simple and effective

you might get by keeping it all in your

going (nine to 14 months, sometimes

grow (eg: hiring your first salesperson

you’re spending a lot of money on

business), a dodgy CRM can stop all

on an admin team to set it up. Worse

it’s too tricky or your team hates it, you’re

and scaling businesses that need

Legacy “Salesforce” trap: too big, too

(not a year-long project).

complex, too expensive

Defining your business requirements

Anyone who has spent time with me

decision is key.

me say the phrase “No one gets fired

Taking the time to define your

old saying “no one gets fired for buying

like MosCoW (we have some free

I think there’s more to it.

weevolvebusiness.com we can

“No one gets fired for buying Salesforce…

processes, understand your needs, and

speaking about CRMs may have heard

ahead of making any software

for buying Salesforce” - a play on the

requirements using a framework

IBM”. It’s a bit of a joke, but it’s true, but

templates if you email support@

send them your way) to map out your

but they also don’t get a promotion.”

configure the system to reflect your

In the CRM world, Salesforce is the big

what any software can do.

business requirements not, starting with

www.sussexbusinessgroup.co.uk 27

COVE R STO RY S P ON S OR

Meet Pipedrive: a refreshingly

Why Pipedrive stands out - why

platforms, letting you reinvest savings

If Salesforce CRM is the clunky, legacy

User-focused design: Pipedrive’s

Community and marketplace:

appear as cards in different stages, from

of integrations - from email marketing

Move a deal with a simple drag-and-

the likes of Zapier and Make.com, as

update basic fields.

custom integrations or apps. Allowing

Fast results: While conventional CRMs

business needs evolve.

simple alternative

software that no one likes to use, then Pipedrive CRM is the easy to use,

effective and scalable system your team actually want to use (kind of like if Apple designed a CRM - it just works).

Pipedrive was designed by salespeople, for salespeople, and it’s simple and easy to understand. Forget endless

menus and techy nonsense (Pipedrive

gives you a clear, visual pipeline). From my experience, CRMs like Salesforce or Odoo always meant extra work. I

would have to leave 30/45 mins a day

in my calendar at the end of the day to update the system, to tell it what I had done that day.

When I first saw Pipedrive, I was drawn to the visual pipelines, and activity based selling notion, that tracked

activities as I competed them and

logged emails and calls against contacts and deals I was working on, as I was

working them - this can now be done

together when working in Linkedin too with tools like Surfe.

28 www.sussexbusinessgroup.co.uk

Evolve loves it

back into your business.

Kanban-like interface is intuitive. Deals

Pipedrive’s Marketplace offers hundreds

“Lead In” to “Negotiation” to “Won”.

to accounting - and can integrate with

drop. No more 12-click sequences to

well as a developer portal to build out

might take half a year to tailor to your

you to build a custom tech stack as your

needs, Pipedrive can be up and running

Pipedrive’s been around for 15+ years.

any scaling company that doesn’t have

companies worldwide, 15-plus years

in weeks. Speed to value is crucial for

It’s proven itself with over 110,000

the luxury of year-long rollouts.

on the market and raised $750Million in

AI-driven insights: Despite its simplicity, Pipedrive continues to develop

November of 2020.

So how does Evolve help, as an Elite

advanced features like AI Sales Agents.

Pipedrive Partner?

activities or highlight deals at risk. So

Success story #1: $2Billion company

This means it can automatically suggest you get a user-friendly CRM and the benefits of modern tech.

Affordable and scalable: Whether

ditches Salesforce for Pipedrive

Last year we were approached by a $2Billion global business who were

you have a two-person team or 500,

looking to move away from Salesforce.

break the bank, licensing costs are

the globe and had been running

Pipedrive grows with you. And it won’t

This business has 70 studios across

famously lower than many enterprise

Salesforce for years. However,

C OV ER STO RY SP ON SO R

employees complained it felt like

using a sledgehammer to crack a nut.

Adoption was low, annual software

costs were sky high and the complexity overshadowed any gains.

Enter Evolve: we recommended the switch from Salesforce to Pipedrive, based on their business requirements. We got to work, and here’s what happened:

• Timeline: Under three months from

initial planning to go-live, compared to an earlier 14-month Salesforce saga.

• Adoption surge: Once the new system was introduced, weekly active users

soared because the sales team found it intuitive. “You log deals in real time, it’s basically ‘drag, drop, done,”.

• Cost savings: They slashed tens of

thousands of pounds on their CRM

spending overnight. Pipedrive’s lower rates and flexible pricing meant more seats at lower cost.

• Concrete ROI: A senior director

reported, “Our pipeline finally became trustworthy. Forecasts improved, and reports were using live data, saving

countless hours a month exporting and importing data from spreadsheets.”

For a global business used to enterpriselevel customisation, the question was:

“Can Pipedrive handle our workflows?”

The answer was an emphatic yes, once we mapped out and translated their

workflows into Pipedrive, we were able to make the customisations in app as

well as leveraging tools like Make.com to

on their CRM enquiry management

requirements. Once implemented, the results were tangible and swift.

How Evolve tailored Pipedrive for construction

• Custom Pipelines for tenders and

leverage more insights and automation.

projects: Quotes move from Enquiry

Key takeaway: Even big businesses can

Sent > Leading to a 3 steps follow up

find value in a simpler CRM, especially when their workforce is tired of an

overly complex solution that knowone understands or uses. The decision to

switch paid off in higher adoption, better data and immediate cost savings. Just

because Salesforce is “enterprise-grade” if your people don’t use it, the ROI is zero.

Success story #2: a 15% revenue boost in 12 months

We began working with a mid-sized

electrical contractor and training centre.

Their “CRM” was essentially a web of

Excel files scattered across department

folders. A missed follow-up had recently

cost them a lucrative project in the region of £900k. That was the final straw. They

approached Evolve for help, having seen systems like Monday.com advertise to

them, we recommended Pipedrive based

Recieved > Quote Required > Quote

sequence. We set up custom stages,

so reps and management had a clear, visual journey for every potential

project including renewals and tenders that may require site visits etc.

• Data import in under two weeks: We migrated their old spreadsheets,

ensuring no lead or contact was lost.

Instead of months, the system was

ready to roll in a fortnight, with training taking place the following two weeks.

• On-demand tutorials: Because not

everyone was tech-savvy, we embedded short “how-to” prompts within Pipedrive.

If a user was unsure of their next action or what to do in a certain stage, they could hover for a quick explanation.

Our Evolve Pipedrive Sidekick (EPS),

which I’ll discuss in detail soon, took this approach even further.

www.sussexbusinessgroup.co.uk 29

COVE R STO RY S P ON S OR

15% growth and more profitable Within 12 months, they saw a 15%

increase in revenue - a direct result of responding faster, and never letting

deals go stale and a clear follow up

process on all enquiries and quotes.

“We can see where each tender stands, spot bottlenecks, and fix them in real

time,” said the Finance Director. Before, quotes might sit for months. Now,

automated reminders ensure follow-ups happen promptly. Having real time data

on activities allowed for better resource management and coaching for team

(Eg: which teams are performing or not

and providing indicators as to what may be affecting performance)

They also became more profitable, thanks to factual insights into the pipeline. This gave the Finance Director and Senior

Leadership Team the confidence to make more informed decisions across other areas of the business. The improved

visibility in the pipelines, with accurate sales figures and forecasts, not only

resonated in their internal reports but also made the business more attractive to outside investors.

Reporting was another game-changer.

With Pipedrive’s straightforward

dashboards, the managing director

could log in and see the entire funnel at a glance, what was likely to close this

quarter, which deals were stuck, and how many new leads arrived this week (when we first spoke with them, this was done line by line in an Excel spreadsheet!).

Key Takeaway: You don’t have to be a tech startup to benefit from Pipedrive.

Even “traditional” industries can

reap massive rewards by adopting a streamlined CRM that fits how

they work. The 15% revenue bump more than justified the investment and they’ve been keen Pipedrive advocates ever since.

30 www.sussexbusinessgroup.co.uk

When CRM turns into the enemy Even your best

salespeople start

seeing the software as a chore. They’d rather chat to a customer or prospect rather

than update a clunky system. So they skip logging calls. They ignore reminders.

Before you know

it, your pipeline’s a

shambles (full of gaps and guesswork).

Managers can’t

forecast sales and

Why Evolve Pipedrive Sidekick (EPS)

are we even bothering?”

• Help when you need it: Think of EPS

business owners are left asking: “Why

HBR stats back this up: half of CRM

projects fail because people don’t use them - we call that User Adoption.

Training can help, but what usually happens with training? You spend

money for onsite training, or for training documentation and videos. These

training resources then live somewhere in your OneDrive or Google drive,

that no-one can find when they need it. When they do know where the

resources are, they then have to open a new tab, taking them away from the

CRM where they are doing their work.

Introducing Evolve Pipedrive Sidekick (EPS)

Pipedrive’s brilliant, but we at Evolve

wanted to take it further. Even the best tools need a nudge to stick with your

team. Training’s a slog, and managers hate repeating themselves. So we

have invested in the Evolve Pipedrive Sidekick (EPS). It’s like a easy to use

guide living inside your CRM, making sure everyone gets the answer they

want, when they need it, with speed to insight being key.

as an interactive layer on top of your Pipedrive, offering “in the moment” help without having to move away from your Pipedrive instance.

• Manage definitions at scale: No more arguing over what “warm

lead” means. You can set the rules, so everyone’s clear using your

company’s own definitions and training accessible in-app.

• Frictionless onboarding: Fresh hires learn by doing it themselves. EPS

shows them the ropes, step by step.

Which means one-on-one or group

training can be much more effective at answering specific questions, rather

than the laborious onboarding tasks.

• Boost productivity: With embedded best practices from Evolve and

industry experts, EPS has best in class templates and frameworks included for you to use.

• Direct access: The EPS is designed to improve speed to insight for

your team, and empower your CRM Administrator.

C OV ER STO RY SP ON SO R

How to use EPS

and Technology, you must have an

understanding of the people and roles in

We designed the Evolve Pipedrive

your business, which allows you to map

your Pipedrive experience without

you can accelerate your growth with

Sidekick (EPS) to bring insights into

out your workflows and systems. Then

leaving the app.

automation and software.

Our self serve learning ladder has 3 steps

Ready to Evolve your business?

1. ASK EVE

We help two distinct groups of businesses.

answer your daily Pipedrive questions

use CRM or those who want to maximise

Evolves Ai partner - Designed by us to

Those who are considering a new easy to

in app

their current Pipedrive investment.

2. SEARCH BASES & GUIDES

1. No CRM at all / tired of existing CRM

includes templates, guides the Evolve

overly complex CRMs slow you down

Search Evolve content library -

Don’t let outdated spreadsheets or

team use & industry frameworks in-

any longer.

app for you to use

3. MESSAGE THE EVOLVE TEAM

Raise Evolve Support Ticket and the

Evolve Team will be in touch on email Realworld EPS user case The CRM Admin for a building surveying firm with 20+ users, felt like she was

repeating herself to staff, answering the

• Discuss your needs: with Evolve

in a no-obligation session to see if

Pipedrive is the right fit - we’ll let you know if it’s not.

• Quick implementation: Our

Launchpad projects can have you set

you up in weeks - Workflow Mapping / Handle Data / Config & Test / Training.

same questions over and over. Repeated

2. Already using Pipedrive

‘Lost’ with a reason?” Now, they can ask

AfterCare expertise and the EPS.

guides. EPS also has the flexibility for your

• Try the Evolve Pipedrive Sidekick:

questions like: “How do I mark a deal as

the EPS in-app and there are step by step CRM Admin to build out their own guides

Let’s maximise your CRM with Evolve

bringing Evolve and industry insights

and in app resources for training.

into your Pipedrive experience, without

CRM adoption: a final word

AfterCare Plans.

leaving the app - available with all

I started this piece by saying I wanted

• Empower your Admin: with Evolve as

Why CRM adoption so often fails, Why

unlimited email support for all AfterCare

Evolve’s brand-new AfterCare product,

CRM support from as little as 1 hour a

to tackle this.

date and on top of your CRM.

to introduce you to three key ideas.

your local CRM Partner, we include

Pipedrive is a game-changer and How

plans and flexible monthly ongoing

the Evolve Pipedrive Sidekick (EPS) aims

month, ensuring your team stays up to

Now, I must say, technology will not

How to contact Evolve

there is no one system to fit all business

You can reach us at

solve your business problems, and

needs. I think of it as People, Systems

+44 (0)1273 011187. You can also find us on the Pipedrive Partner Marketplace.

Want to try the Evolve Pipedrive

Sidekick (EPS)? https://calendly.com/ bruceatevolve/evolve-pipedrivesidekick-sbt

We empower small and scaling businesses to squeeze everything they need out of the #1 easy-to-use CRM, Pipedrive - it’s the only CRM we work with.

We also run Evolve Pipedrive Podcast, where Bruce has interviewed 60+ sales leaders and app founders that build apps which connect to Pipedrive.

Evolve Services • Implementation (Evolve Launchpad) • Training / Onboarding (Evolve Pipedrive 101, Advanced & Admin) • Evolve CRM AfterCare (stay ahead with continuous improvement) • Evolve Pipedrive Sidekick (Increase user adoption & speed to insight) • Pipedrive Software Reseller (serving 100+ businesses) FREE Resources: Evolve Sales OS Free software trials & 4-hour video workshops

Want to partner with Evolve? We are always looking for great businesses to partner with as we continue building a world-class Pipedrive Partner Team, Empowering Pipedrive CRM Admins and Driving User Adoption.

www.weevolvebusiness.com or call

www.sussexbusinessgroup.co.uk 31

MOTO RI NG N E WS S P ON S OR

Rivervale drives sustainability as it marks third year as official vehicle partner for Brighton Marathon Community spirit and sustainability at heart of support for 2025 event.

Rivervale, one of the

Motoring News

UK’s most trusted

vehicle providers, is

proud to announce its continued support of

the Brighton Marathon 2025.

As a leading provider of vehicle leasing, fleet management, and

servicing, Rivervale played a key

role in making this year’s event both sustainable and unforgettable for runners, supporters and visitors.

32 www.sussexbusinessgroup.co.uk

Joe Carter, Brighton Marathon

Weekend’s event lead, said: “The 2025 Brighton Marathon Weekend was

an incredible event with more than

17,000 people taking part across the

two days. It showcased the incredible and distinctive character of Brighton,

and it was fantastic to work again with

local company Rivervale as our Official Vehicle Supplier.

“Rivervale supplied a fleet of vehicles to support our event needs and provided

a memorable engagement opportunity

for participants who were able to get a

picture of themselves with their finishing time as if chasing the lead vehicle.”

Supporting Brighton Marathon with sustainable vehicles

Rivervale worked closely with a

number of companies who provided a

fleet of 23 vehicles, including the Tesla Model Y, which served as the lead vehicle for the event.

MOTO R I N G N EWS SP ON SO R

Martin Wilson, CEO of Switch Car

Rental, said: “Switch is proud to support Rivervale again by providing a fleet of vans for the Brighton Marathon

Weekend. While our role may be small, we’re delighted to contribute to the

event’s success and strengthen our

partnership with Rivervale. Delivering reliable vehicle solutions for sporting events and local communities

nationwide is something we’re truly passionate about.”

In addition to the Tesla fleet, Rivervale had a stunning display of both Tesla and MAXUS vehicles for visitors

to view and explore. A highlight of

Rivervale’s display was the MAXUS

eTerron 9, an innovative electric vehicle that aligns with the event’s eco-friendly focus. Also on display was the striking Pride-wrapped Tesla Model Y, another example of Rivervale’s ongoing

commitment to inclusivity and support for the LGBTQ+ community.

Tesla supported Rivervale with this

event by enabling visitors to experience the exciting Tesla Cyber Quad at the

Brighton Marathon Event Village. This

electrifying addition was a hit with both children and adults, adding a touch

of fun to the event. For runners and

spectators, Rivervale’s interactive timing car provided a unique opportunity to

program a personal finishing time for a great photo moment. Visitors were

invited to stop by Rivervale’s display in

low-emission vehicles and exciting on-

the event village and take a picture with

site activations.”

Cyber Quad and share it on social

Rivervale’s dedication to sustainability

Runners Need voucher, so they’re ready

prioritising electric and low-emission

the interactive timing car or the futuristic media. One lucky participant won a £100

extends across its operations. By

to enter next year’s Brighton marathon!

vehicles, Rivervale is helping to

In collaboration with local tattoo artist

everyone. A special thanks to Tesla

unique vehicle graphics that celebrate

invaluable support in meeting our

display. Mike’s artwork adds a personal,

marathon. Ben Freakley, Group

Rivervale’s commitment to supporting

Brighton Marathon Weekend is a

create a cleaner, greener Brighton for

Mike from FivebyFive.Ink, a range of

UK, Thrifty, and MAXUS UK for their

the vibrant spirit of Brighton were on

vehicle requirements for this year’s

local touch to the event and reinforces

Marketing Manager, added: “The

the community.

huge moment for the city, and we’re

Rivervale’s commitment to the

role. It’s not just about supplying

community

Rivervale’s involvement with the

incredibly proud to play such a key

vehicles — it’s about supporting an event that brings the community

together, promotes sustainability, and

Brighton Marathon goes beyond just

inspires thousands of people.”

a strong sense of community and

If you’re looking to upgrade your vehicle,

it’s helping local schools, working

both personal and business needs. From

the marathon weekend runs smoothly,

used vans, Rivervale provides solutions

providing vehicles — it’s about fostering supporting local businesses. Whether

Rivervale has an array of options for

with fellow businesses, or ensuring

flexible leasing deals to high-quality

Rivervale remains deeply committed to

that keep you moving, both on and off

the city it calls home.

the marathon course.

“We are more than just a vehicle provider;

www.rivervaleleasing.co.uk

we’re a part of this incredible city,” says

Ben Freakley, Group Marketing Manager

at Rivervale. “The Brighton Marathon is a key event for the community, and we are

honored to support it through our fleet of

www.sussexbusinessgroup.co.uk 33

Making Motoring Manageable

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Order yours online at rivervale.co.uk or call us on 01273 433 480 Finance is subject to credit application, available to UK registered businesses only. A processing fee will apply. Example provided are based on 48 month Business Contract Hire. An initial rental payment, equivalent to 9 times the monthly rental amount, will be required. Contract include annual mileage limits, and excess mileage charges will apply for exceeding these limits.

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34 available. www.sussexbusinessgroup.co.uk

A I SP ON SO R

AI-first or left behind: a wake-up call for Sussex business leaders

By Mary Kemp, Founder at AI Potential.

AI

Most teams still treat AI like an optional upgrade. Something they’ll ‘get to’ later.

But here’s the truth.

You’re already in the experiment.

We all are.

Ignoring AI doesn’t make it go away. It just means you get left behind.

The smartest businesses in Sussex are making one key shift: They’re going AI-first.

What it means to go AI-first It’s not about using AI all the time.

It’s about starting with one question before any task: “How could AI help me do this faster, easier, or differently?”

That mindset shift changes everything. It helps you: • Spot tasks AI can accelerate • Learn where AI breaks or adds risk • Build judgment on when not to use it This is how your team learns the edges.

Not from blogs. From action.

3 Moves to make AI your default starting point If you want to future-proof your team, stop waiting and start practicing.

1. Train your team to ask better questions AI doesn’t work unless you prompt it with purpose. Start every task with curiosity. Example: Before writing a report, ask AI how to structure it. Then

ask how to improve it. One Brighton business did this and cut report-writing time by 40 percent.

2. Encourage experimentation over expertise Forget the idea that you need ‘AI experts’. You don’t. You need teams that try things, tweak and learn. The real skill isn’t knowing the tech. It’s knowing how to learn with it.

3. Reward smart use, not blind use AI-first doesn’t mean AI always. Some tasks still need human touch. Celebrate when teams say: “We tried AI here - but chose not to use it.” That’s strategic thinking, not resistance.

Teams who learn where AI works best will win. Teams who don’t will guess.

One Sussex council team made this shift. Instead of banning or ignoring AI, they encouraged frontline staff to test it on admin work. The result? Faster replies, less friction, more headspace for real problem-solving.

They didn’t need new tools. Just a new mindset.

Why this works

1. You build real confidence Every task becomes a chance to learn.

Every success builds momentum.

2. You discover the gaps You stop fearing what AI might take

and start seeing what it can’t do. That clarity is power.

3. You move faster than the competition While others are still downloading apps and watching webinars, your team is getting sharper every day.

Final thought

Going AI-first doesn’t mean trusting the machine.

It means training your mind to lead the machine.

You’re already in the experiment.

Time to stop waiting.

Ask the question.

Try the prompt.

Make AI your default - before someone else does it better, cheaper and faster.

www.sussexbusinessgroup.co.uk 35

N ETWO RKI NG & EVE NTS S P ON S OR

The Brighton Girl Awards - winners named after three month campaign

By Pippa Moyle.

On Thursday,

Networking & Events

March 27, 150

people gathered at

PLATF9RM Hove to celebrate 20 award

winners and mark the finale of a very exciting three month campaign.

The Brighton Girl Awards saw

thousands of local residents spotlight the businesses and pioneers that

make Brighton and Hove a great place to belong.

For those new to Brighton Girl and the

wider City Girl Network, it was created by me, Pippa Moyle, out of a personal desire to find friends, professional

connections and recommendations on making the most of living in Brighton.

Since launching in 2016, Brighton Girl has grown into a thriving community empowering thousands of women

through events, recommendations

and business opportunities. It also

sparked the City Girl Network, now in 25 locations across the UK.

36 www.sussexbusinessgroup.co.uk

The Brighton Girl Awards symbolises everything our community stands for: collaboration, inspiration and

championing local voices. Categories spanned from individual pioneers

(‘Brighton Girl’, ‘Creative’ and ‘Wellbeing Champion’), to hospitality and leisure (‘Restaurant’, ‘Venue’ and ‘Retailer’), to services (‘Property’, ‘Professional Service’ and ‘Wedding Service’);

reflecting the vibrant, diverse business

and cultural scene that defines the city.

Over three months, hundreds of

candidates were put through three

stages: nominations, voting and judging.

For the nominations stage, we asked people to share their top contenders across 20 diverse categories,

emphasising that they could put forward more than one. The 10 most nominated for each category then advanced to the public voting round. Then the top five finalists, announced on International Women’s Day, moved to the judging

round, where industry experts carefully deliberated to select the final winners.

Our awards ceremony was an

incredible evening of vibrancy and celebration, with guest speakers

like Sussex Business Times’ very

own Sam Thomas and Apprentice

2025 Candidate Melica Moshiri, and delicious welcome drinks by Bolney

Estate, Renais and CANs. But it was

very much the tip of the iceberg of an incredibly transformative experience for everyone involved.

Candidates, judges, sponsors, and

collaborators, have all highlighted that the true power of these awards was

discovering businesses, communities

and local talent. After years of living in

parallel lines, these awards created a way for paths to cross and people to find new customers, clients and collaborators.

The future of the Brighton Girl Awards is very bright, with 2026 planning

underway. But, for the next few pages, join me in celebrating the winners and thanking everyone who helped bring these awards to life.

N ETWO R K I N G & EV EN TS SP O N SO R

Meet the winners

Brighton Girl of the Year

Bar of the Year

Beauty Queen of the Year

WINNER: Kaia Allen-Bevan

WINNER: The Actors

WINNER: Jen Turner from Turn Beautiful

Cafe of the Year

WINNER: Cafe Rust (Preston Road)

Charity of the Year

WINNER: Brighton Women’s Centre

Community of the Year

Creative of the Year

Creative Agency of the Year

Employer of the Year

WINNER: AFLO. The Poet

WINNER: Midnight Communications

WINNER: Co Women

Winner: Octopus Energy

www.sussexbusinessgroup.co.uk 37

N ETWO RKI NG & EVE NTS S P ON S OR

Event of the Year

WINNER: Sustainable Fashion Week

Events by Brighton Fashion Collective

Fitness Space of the Year WINNER: Revitalise

Hotel of the Year

WINNER: Hotel Pelirocco

Professional Service of the Year

Property Service of the Year WINNER: MyHaus Property

WINNER: Fatto a Mano (North Laine)

Retailer of the Year

Salon of the Year

Venue of the Year

WINNER: Watch This Sp_ce

WINNER: Afrori Books

38 www.sussexbusinessgroup.co.uk

WINNER: Simon Webster Hair

Restaurant of the Year

WINNER: The Old Market

N ETWO R K I N G & EV EN TS SP O N SO R

Wedding Service of the Year WINNER: Cielo Cakery

Wellbeing Champion of the Year

WINNER: Helene Evans from FightKlub

www.sussexbusinessgroup.co.uk 39

N ETWO RKI NG & EVE NTS S P ON S OR

Brighton, community and creativity: what winning Creative Agency of the Year means to me

By Flo Powell, Joint Managing Director, Midnight.

Midnight is a digital-first PR agency

that’s proudly female-owned and has

been based in Brighton for more than 30 years. We deliver award-winning

campaigns for clients across the UK – from national brands to ambitious Sussex-based businesses.

We were honoured to win Creative

Agency of the Year at the Brighton Girl Awards. We were nominated by Mo

Kanjilal from Watch This Sp_ce (double winners on the night) and others in the

community – which made the win even more special. It was such a joy to be

recognised by people we admire and collaborate with.

Our category judge was the equally

brilliant Sam Thomas – editor of Sussex

Business Times and founder of Different Hats. Sam knows our work well, but

we didn’t take that for granted. When

we were asked to complete the judging

40 www.sussexbusinessgroup.co.uk

form, we gave it the care and thought it deserved. We reflected on our creative approach, especially in the B2B space where we’re constantly challenged to find fresh, engaging ways to tell our

clients’ stories and help them punch

above their weight on a national basis.

Our whole team got behind the voting

campaign – even my mum voted – and when we won, I couldn’t contain my

excitement. I practically rugby-tackled Sam on my way to collect the award! I

wish more of our team had been able to be there on the night, but those tickets

were the hottest commodity in the city!

Brighton Girl has always held a special place in my heart. I moved to Brighton aged 13, after a tough start in life, and

know how important community can be when you’re finding your feet. Knowing that Brighton Girl supports women in

similar situations really hit home – and

it’s why this award means so much to

me, personally as well as professionally.

Community is everything to us at Midnight. We’re active members

of Brighton Chamber and Gatwick Diamond Business. We work with

FareShare Sussex & Surrey and offer pro bono support to Sussex Wildlife

Trust, UNESCO Biosphere (The Living Coast) and Brighton Food Bank,

and regularly donate time, money

and energy to causes we believe in.

We’re proud B Corp members and are

passionate about giving back to the city that’s given us so much.

Winning this award isn’t just about us

though. It’s about the amazing people and organisations we work with every

day – and the vibrant, creative, slightly chaotic city we call home. Brighton, you’ve got our hearts. And Pippa... you’re gonna need a bigger boat!

N ETWO R K I N G & EV EN TS SP O N SO R

Brighton Girl of the Year - ‘This award is not just for me’

By Kaia Allen-Bevan.

It is an honour to take home the title

of, “Brighton Girl of The Year”, and I’m honestly shocked to have won out of

101 nominees. All of the women, from the top 10 to top five, and all of those who were nominated, are incredible, and I was budding to scream with

joy for whoever won…It is one thing to know that you are putting the

work behind the scenes to show up,

support and leverage collective power

within your community, yet it’s another thing to be recognised, celebrated

and awarded, especially as a young person. It warmed my heart to have

people come up to me in the street to stop me and say: “I voted for you!”

Across these six years of activism, from leading 10,000 through the

streets of Brighton during BLM, to

taking on TEDxBrighton as a speaker and a guest curator, to speaking our story in Forbes and BusinessToday, and now recognised as making a

global impact, and founding a multiaward-winning CIC and consultancy (YouthTheGap), the little me, who

wouldn’t say boo to a goose, growing up in Whitehawk, never would have imagined that years later that this would be our future.

Girl of The Year, but don’t have

Especially for women and girls in

the opportunities like Brighton Girl

because of their intersectional

and highlighted in their town…

is not just for me - it’s representation

However, this is what strives me to

and girls can be awarded for their

Girl of 2025, I promise to keep on

of our world currently. And, there

to create safe and brave spaces to

the world who I see as my Brighton

generational chains that can end

Brighton and Hove, who are minoritised identities, I recognise that this award

Network are creating to be platformed

to reimagine a future where all women

keep on going. As your Brighton

successes, which is not reflective

advocating for our town and beyond,

are many women and girls across

break down walls and unshackle the

with our unified power. Brighton Girl is a cycle-breaker, a change-maker,

and I look forward to actualising the

values of Brighton Girl into sustainable actions with the City Girl Network.

Jade Hylton has passed on the baton

to me to run with, and it’s a privilege to

join the legacy. And I only endeavour to make you all proud and create bigger

waves of meaningful change to benefit all, in Brighton and beyond!

www.sussexbusinessgroup.co.uk 41

N ETWO RKI NG & EVE NTS S P ON S OR

Inclusion takes the spotlight as Watch This Sp_ce wins twice at Brighton Girl Awards 2025 A driving force for inclusion transformation.

Inclusion took the spotlight at the Brighton Girl Awards 2025, with Watch This Sp_ce winning the

Professional Service of the Year

award —a win for every voice we aim to amplify. Sponsored by Number 24 Estate Agency, this category

recognised amazing businesses and we were shocked to win in such a tough category. Judges included

The Apprentice star Melica Moshiri,

Number 24 Estate Agents, and Pippa

Moyle, CEO of The City Girl Network.

The judges praised the company for

the standout contribution to inclusive

business practices and creating a more equitable world.

Mo Kanjilal, Co-Creator of Watch This Sp_ce, spoke about the gratitude for

the win, acknowledging the power of

community support and team dedication.

She stated: “This was a win for the whole team,” underlining the collective effort that led to their recognition.

42 www.sussexbusinessgroup.co.uk

Since the company was founded in

2020, Watch This Sp_ce has grown into a driving force for inclusive

transformation. The newly released

impact report reveals that in the past year alone, the team has trained

over 2,000 people, worked with 34

organisations, and helped over 125

companies benchmark their inclusion progress using the Inclusion Journey Location Finder.

The company’s influence expanded

globally in 2024 with the release of The Inclusion Journey, a book published

by Kogan Page and co-authored by Mo Kanjilal and fellow Co-Creator

Allegra Chapman. Through research,

case studies, and interviews, the book

offers a roadmap for creating inclusive

The celebrations continued as Kaia Allen-Bevan, Engagement Lead and Anti-Racism Lead at Watch This Sp_ce, was named Brighton Girl of the Year.

Mo Kanjilal was also involved as a judge for the Community of the Year award, sponsored by Harriets of Hove. After tough deliberations with five strong finalists, the award went to Co-Women.

This double triumph cements Watch This Sp_ce’s reputation as business leaders with community impact. The team’s continued commitment to diversity, inclusion, and equity shines brightly, inspiring others to drive change. As the Watch This Sp_ce journey continues, The Brighton Girl

workplaces. “We’ve literally written the

Awards 2025 stands as a powerful

said. “We’ve changed perceptions and

values drive business forward. This

getting started.”

in the future.

book on inclusion strategy,” Chapman

reminder of what’s possible when

shifted narratives — and we’re just

sets the stage for even greater impact

N ETWO R K I N G & EV EN TS SP O N SO R

www.sussexbusinessgroup.co.uk 43

N ETWO RKI NG & EVE NTS S P ON S OR

Storytelling and celebration: a magical night for International Women’s Day

By Sam Thomas.

Networking & Events

What happens when

voices, real stories and real emotion.

through video and photography, allowing

an inspirational

What made the evening so special

time and time again.

was the courageous vulnerability and

This wasn’t just another networking

attendee. From tales of entrepreneurial

opportunity to pause, reflect and

reflections on identity, resilience and

women in our community.

woman in the room brought something

If you missed this year’s gathering but

you bring together

group of women, all with different paths,

passions and perspectives, to share their stories over dinner?

Pure magic.

That’s exactly what unfolded at The

Old Ship Hotel in Brighton, where we hosted a very special International

Women’s Day (IWD) storytelling dinner

— an intimate gathering of extraordinary women brought together to celebrate, connect, and inspire.

The event followed the Sussex Business Times IWD Special Issue, which

featured a powerful collection of stories highlighting local women who are

leading change, challenging norms and showing up authentically in business

and life. The dinner extended that spirit — bringing the pages to life with real

44 www.sussexbusinessgroup.co.uk

wasn’t just the setting or the food — it

us to relive the emotion and connection

open-hearted storytelling from each

event. This was an experience — an

grit and personal transformation to

celebrate the strength and stories of

humour in the face of adversity, every unique and powerful to the table.

feel called to be a part of the next one

Guests included contributors to our special

International Women’s Day feature

Angela Arnold, Becky Stevens, Helen

Irving-Wilkinson. We’re already planning

— or want to contribute to our 2026

issue: Lyndsey Clay, Michelle Barrett,

— please reach out to me or Jackie

Guinness, Hansa Raja, Sarah Rebello,

something just as meaningful.

from Zest for Life Coaching and NLP

Let’s keep celebrating women. Let’s

sparked connection, laughter and emotion

women come together like this, the

Kim Butler, Jackie Irving-Wilkinson, Marina Training, and Mary Kemp. Their stories

keep sharing stories. Because when

— reminding us all of the transformative

result is nothing short of magical.

power of being heard.

A huge thank you to Howie McConnell

for capturing the energy of the evening

sam@different-hats.co.uk different-hats.co.uk

N ETWO R K I N G & EV EN TS SP O N SO R

www.sussexbusinessgroup.co.uk 45

N ETWO RKI NG & EVE NTS S P ON S OR

Ladies Lunch Clubs is back with two events in May Diary dates for both Brighton and Eastbourne.

Networking & Events

Tottingham Manor will

set at the foot of the South Downs,

For more information and booking,

next Brighton Ladies

and Haywards Heath. Tottington Manor

onlineticketseller.com/

be the venue of the

Lunch Clubs meeting on May 7. The event

is being sponsored by Rix & Kay.

This event will feature an afternoon tea

46 www.sussexbusinessgroup.co.uk

midway between Brighton, Horsham

enjoys beautiful surroundings, with a peaceful and calm environment.

A very special guest speaker is to be confirmed.

click here: https://cbc-sussex.

N ETWO R K I N G & EV EN TS SP O N SO R

The May meeting of Eastbourne Ladies Lunch Clubs is at The Lansdowne Hotel on May 20 and is sponsored by Crown Wealth Consultants.

This meeting is being staged in a

beautiful seafront hotel in Eastbourne with uninterrupted views of award-

winning beaches. Those who came last time will know that the food and views are just superb.

The guest speaker for the event is

Steph Kemp, owner and founder SK Empowered Training in Eastbourne.

Steph is a valued client of sponsor Crown Wealth Consultants.

With over 10 years of experience

coaching women, she is passionate

about supporting women through every

She is passionate, energetic and deeply

stage of their life.

committed to making a difference. She

Steph specialises in women’s health,

women feel stronger, more confident

absolutely loves what she does - helping

specifically around pre and post-

and supported at every stage of life.

training. She offers a holistic approach,

For more information and booking

flows and boxing. As a qualified boxing

onlineticketseller.com/

natal and menopause support and

combining strength training, kettlebell

click here: https://cbc-sussex.

coach and certified nutritionist, her

goal is to help women build strength, confidence and lasting well-being,

bringing an empowering approach to fitness that focuses on both physical strength and overall well-being.

Steph Kemp

www.sussexbusinessgroup.co.uk 47

N ETWO RKI NG & EVE NTS S P ON S OR

3D creative agency XO3D sponsors March networking event

The Big Business Breakfast Club boasted a talk from a transformative life coach.

Networking & Events

Every month, the Big

Charity of the month - Dad La Soul

Club gathers at an

Founded in 2016 by father of one and award-winning social entrepreneur Dan Flanagan, Dad La Soul exists to… support dads!

Business Breakfast

iconic Brighton venue for an event featuring

a sponsor, a guest speaker and a spotlight on a chosen charity.

In addition, guests benefit from

valuable insights shared by Alex Ryan

from Marketing 101. From this month, attendees will also get an inside

look at the amazing team behind the established event.

But first, here’s what happened in March….

The sponsor - XO3D XO3D is a 3D creative consultancy

studio based on the outskirts of London.

It has worked with clients from all over the globe and provided top-

notch 3D rendering and modelling

for businesses in different sectors,

such as architecture, interior design, industrial/product design, jewellery design, and furniture design.

48 www.sussexbusinessgroup.co.uk

Dan says: “At the age of six, in the 1980s, my parents divorced and, due to my mum’s ill health, my dad was awarded custody of myself and my three sisters, so I grew up seeing first-hand the abject lack of support there was for dads.”

Guest speaker Marina Zest for Life, an NLP trainer, transformative life coach and author, was the guest speaker.

She believes: “A great life is just on the other side of old programming and you don’t have to stay stuck. You can reset, activate and step into the life you’re meant for.”

For 12-plus years, Marina has been guiding high achievers through deep personal and professional transformations. Sometimes, all they need is a gentle nudge (or a bold push!)

to reconnect with where they are going, why, who with and what — and that’s where Marina’s expertise comes in.

As an NLP Trainer and Transformative Coach, she creates a space where deep insights happen, fresh perspectives emerge,and real change takes root. Her style? Warm, dynamic, and straight to the point — proactive, but not for the faint of heart.

April’s event The next event is taking place on Friday, April 25, at the Amex Stadium.

It is being sponsored by Brighton & Hove Business Show.

Tickets will sell out, so book in advance.

Book here now: https://www. bigbusinessbreakfastclub.co.uk If you are interested in learning more about becoming a sponsor of the BBBC, get in touch with the team at team@ bigbusinessbreakfastclub.co.uk Thanks to Tony Graham photography and Michael Cheetham photography.

N ETWO R K I N G & EV EN TS SP O N SO R

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BBBC Spotlight - Clients always come first at h2 Productions We go behind the scenes to meet the people and brands that bring you the Big Business Breakfast Club (BBBC). Each member of the team is unpaid and runs their own business. This is a focus on just one of those businesses - h2 Productions.

Founded in 2000, a

Networking & Events

quarter of a century

ago, h2 Productions has been at the

heart of countless

unforgettable events.

Established on the simple principle

that the client always comes first, it has built an enviable reputation for

crafting and executing experiences that truly resonate.

What does h2 do? In short, it brings your event dreams to life. From impactful

conferences and engaging exhibitions

to dynamic product launches, uplifting concerts and memorable shows, h2’s experience spans the full spectrum.

And as the world has evolved, so too

has the business, embracing virtual and

hybrid events to connect with audiences wherever they may be.

What sets h2 Productions apart?

It’s personal.

A core commitment is to listen intently, ensuring every detail aligns with the customer’s vision and budget.

In-house expertise covers all the

technical intricacies, from pro audio and lighting to staging and power, whether

you need specific support or a complete event solution.

Beyond the technical, it’s about trust.

h2 forges long-standing relationships, becoming a dependable partner you

50 www.sussexbusinessgroup.co.uk

can rely on. It prides itself on meticulous

The next Big Business Breakfast Club

out of event planning. And above all,

Stadium on April 25, and is sponsored

attention to detail, taking the stress

meeting is taking place at the Amex

it’s dedicated. A ‘nothing is too much’

by Brighton & Hove Business Show.

extra mile, a commitment reflected in

For further information and tickets, visit

attitude means h2 consistently goes the high client retention.

Whether you’re embarking on your

first corporate event or orchestrating

large-scale productions, h2 would be

delighted to connect and explore how

its team can transform your ideas into a truly remarkable reality.

https://www.tickettailor.com/events/ bigbusinessbreakfastclub.

Complete Production Support to the Entertainment Industry Specializing in comprehensive event production services, seamlessly blending technical expertise and sustainable solutions. We bring visions to life, delivering outstanding and unforgettable experiences for events, brands, and organizations worldwide.

SERVICES Equipment hire

Design and Installation

Event Production

Virtual & Hybrid Events

Trailer Stages

Podcast Production

www.H2 productions.co.uk

Contact Us Here

contact@h2productions.co.uk 01273 094371 www.sussexbusinessgroup.co.uk 51

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Acumen Business Convention: the most anticipated business event in Brighton Fifteen years of the Acumen Business Convention has taught the Sussex business community one thing – expect the unexpected.

Acumen Business

Networking & Events

Convention is a

staple in the Sussex business calendar.

It seamlessly

integrates captivating live

entertainment with the insightful

renowned speakers, inspiring local legends and the ample networking

opportunities. Business leaders always mark the convention in their diaries well ahead of their holidays.

Keynote session In celebration of the wonderful Sussex community, Brighton is intertwined

throughout the convention. As part

of their keynote session, we will hear

from Sarah Willingham, the new owner of Brighton’s iconic i360. Recognised as one of UK’s ’35 Most Successful Women Under 25’ and among ‘500 Most Influential People in Britain’.

Willingham will share her exceptional

business journey on the convention day.

Starting as a waitress at the age of 11,

she transformed businesses as a fresh

graduate before striking out on her own

in 2003 to manage a diverse portfolio of

investments. She later founded the UK’s leading hospitality group Nightcap PLC,

broke new ground as a Dragon to Dragon’s Den, being the first working mum with four children under nine(!) and now the proud new owner of Brighton’s i360.

For the big 15th anniversary, the keynote session doesn’t stop there. Prepare to be captivated by the No.1 bestselling

author, Peter James. James transforms real-life experiences into extraordinary

52 www.sussexbusinessgroup.co.uk

crime mystery novels. Immersing himself in his craft, he brings Brighton & Hove to life with remarkable precision and

insight. His immersive storytelling will

expand your horizons when conquering professional challenges.

Inspiring line-up The convention’s diverse line-up further includes Adam Pearson, accomplished

actor, TV host and passionate disability campaigner, who will share insights on overcoming adversity; Rob Starr MBE, a distinguished entrepreneur, charity

leader, author, and recipient of King’s Honour recognition.

Beyond the main stage, experts from the Sussex business community will share invaluable insights, including Carole Gilling-Smith, consultant

gynaecologist and founder of Agora

Fertility Clinic. As a renowned expert and leading advocate for inclusive

fertility and reproductive medicine, Carole will share her inspiring

entrepreneurial journey of building the

wonderful Agora Clinic. Ade Holder, an expert in SEO and digital strategies, is another speaker. Prepare to be

enlightened by his insights to maximise

your online presence. Penina Shepherd, the founder of Acumen Law, will also

take to the stage with an inspiring talk.

N ETWO R K I N G & EV EN TS SP O N SO R

A day of deception

The Acumen Business Convention

And, if that is still not enough, hold on

In a day packed with excitement, 300

building genuine, valuable business

bull challenge. Compete with your

mesmerising live entertainment,

opportunities provide the ability to tailor

of the longest rider, or cheer your

is not just about attending; it’s about

tight for the ‘Buck-Off’, the mechanical

business leaders locked in for inspiration,

connections. The ample networking

business community to claim the title

meaningful connections, and then…

your networking to you.

community on from the sidelines. This is

whispers throughout the crowd, but who

And… as if that is not enough, there is

business convention history.

Party to finish off the day with lots of

In honour of captivating keynote speaker,

from Nostos Catering at the Grand Hotel.

negotiable in the Sussex business

something sinister will lurk beneath the

Prepare for an evening to remember

chance to join this momentous

deception while the murder investigation

Showcase. Watch with great amusement

there’s been a murder! Gasps and

done it? The biggest murder mystery in

Peter James, the master of mystery,

also… the CreativePod Buck-Off After-

Tickets

laughter and scrumptious Greek food

This annual sell-out event is a non-

surface. Prepare for betrayal, twists and

with Sussex Business Stand-Up

unfolds throughout the day.

as members of your local business

Will your investigative skills be enough to

comedians. Will they have what it takes

determine the culprit?

entertainment you won’t want to miss!

community transform into amateur

community’s diary. Don’t miss your occasion of the 15th Acumen

Business Convention. Secure your tickets before they sell-out at:

www.acumenbusinessconvention.co.uk

to get the crowd laughing with them?

www.sussexbusinessgroup.co.uk 53

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Sussex Cricket re-launches exclusive Player’s Club Party held to mark occasion.

This month Sussex

Networking & Events

Cricket re-launched its long-standing

Player’s Club, with an

exclusive launch party.

The event was staged in the refurbished Players’ Club bar area, which is at The 1st Central County Ground.

54 www.sussexbusinessgroup.co.uk

It was a chance for members old and new to come together to celebrate the start of

another exciting season at Hove, with the Men’s first team having returned to the

pinnacle of the County Championship for the first time in nine years.

Whilst many of the current membership boast successful playing careers for

Sussex-by-the-sea, the club is open to anyone looking to support the team and take advantage of exclusive benefits in a private area of the award-winning ground.

Tickled your fancy?

If you’d like to find out more about how you can join, please contact corporatesales@sussexcricket.co.uk

N ETWO R K I N G & EV EN TS SP O N SO R

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Get ready to connect, collaborate and conquer Join us at the Network Xpress: Your partner for success in events, writes Sonny Cutting.

Tired of the same old

Networking & Events

networking soirees ad nauseam? Yearning for something more

than passing business

cards and awkward conversations? Then buckle up, because Network Xpress has it on its mind to revolutionise the art of

connecting, collaborating and, ultimately, conquering the business cosmos!

We’re not just another events company; we’re a force for connection, a growth

accelerator and your best-kept secret for unleashing unprecedented potential.

We’ve created a tailored ecosystem

56 www.sussexbusinessgroup.co.uk

of four dynamic event services, each

• Write an article for the Entrepreneurs’

next, so that, collectively, they form an

local community

well as financial growth.

• Join The Directors’ Hub, our peer-

On the other page in SBT you’ll see our

founders and CEOs.

together seamlessly.

One event brand, four event services

• The Sussex Business Show, a Game

stages of development. Get in touch

Dome in September

visit the website: netxp.co.uk for details.

designed to seamlessly dovetail into the intense synergy which fuels organic as

services, which are all designed to work

Themed B2B tradeshow at Brighton

• Startups roar into this The Tiger’s Pen for the chance to win up to £10,000 Capital in July

Blog and contribute to this fantastic

to-peer support service for directors,

that all support individuals at various

with me, Sonny Cutting, on LinkedIn or

www.sussexbusinessgroup.co.uk 57

N ETWO RKI NG & EVE NTS S P ON S OR

TEDx comes back to Brighton TEDxBrighton 2025 aimed to inspire and enlighten audiences with thoughtprovoking talks and performances - and it did just that!

TEDx Brighton, the

Networking & Events

renowned platform for ideas worth

spreading, captivated audiences on April 5

at the Brighton Dome.

With over 1,300 attendees throughout the day, the event featured more 15

speakers and performers who delved into diverse topics ranging from

activism and the moon to space, as well as well-being.

Among the standout speakers were

Daniel Wilsher. Danny is one of the youngest mental health speakers in

the UK and is the founder of Damaged

Goods, an organisation formed to raise

awareness around mental health and the effects of childhood trauma.

AFLO. the poet is a Brighton-based spoken word artist, activist and

academic who embraces creative

expression to disrupt the status quo

and inspire social change. AFLO. uses poetry as a vehicle to address hard-

58 www.sussexbusinessgroup.co.uk

hitting topics, particularly racism and

mental health, primarily speaking from her lived experiences.

Guest host was Kaia Allen-Bevan.

Since 2019 (aged 16), Kaia has

been a racial justice and anti-racism advocate, striving for change daily – no matter how big, small, or visible these changes may be.

Her TedX Talk and subsequent features in both Forbes and Business Today,

have seen her recognised as a public

speaker who is making a global impact.

Kaia is also the engagement lead at Watch This Sp_ce, a multi-award-

winning diversity and inclusion company, helping businesses in all sectors on their

inclusion journey - most recently winning Brighton girl of the year 2025.

Reflecting on the event, Toby Moore, the

everything our team and speakers have achieved this year.

“We set out to create a story and theme that would bring the idea of hope to life — but also challenge the audience to recognise their own power, to take pride in it, and to understand their role in creating real change.

“I definitely felt that energy in the room this year. The Brighton Dome was full of positivity, joy, support, and a shared readiness to work on something meaningful.”

Toby added: “TEDx is a truly unique event. It’s not a conference, and it’s not theatre — it sits beautifully in between.

That’s what allows it to forge such a powerful relationship between speaker and audience. It creates moments that stay with you, memories that no other event quite can.

curator and director of TEDxBrighton, expressed his delight, stating:

“I really hope that, this year, we succeeded in creating many magical memories.”

“I’m feeling incredibly proud of

Photographer - Sam Shaw

N ETWO R K I N G & EV EN TS SP O N SO R

Meet the speakers

AFLO. the poet

Spoken word artist, activist and

academic who embraces creative

expression to disrupt the status quo and inspire social change.

Cara Wheatley McGrain

Founder, food rebel and bestselling

author on a mission to save the human microbiome!

Dyar Hussain

Annabelle Woghiren

Annabelle Woghiren is an educator

Award-winning public speaker, finalist

injustice, amplifying marginalised voices,

Founder of LivEdX Learning, Founder of

and activist dedicated to challenging and driving systemic change.

George Dowell MBE

of Channel4’s hit show ‘The Piano’,

Damaged Goods Co., and Co-Founder of Orb. Drinks.

Busayo Twins

Father, football club owner and awarded

Activist, knowledge broker and political

Celia Emmot

Jenna Rhodes Tiwana

an MBE post spinal cord injury.

Decolonial activist and Master of Laws

Launched Childline, advocated for part-

Rights Law).

International, and now serves meals to

(specialising in International Human

Daniel Wilsher

time nurses, led logistics for Raleigh

commentator.

Lunar strategist trying to make everyone a lunar strategist too.

refugees in Calais.

www.sussexbusinessgroup.co.uk 59

N ETWO RKI NG & EVE NTS S P ON S OR

Meet the speakers

Kevan Smith

Kaia Aleen Bevan

Content, turns leaders’ raw potential

award-winning CIC and consultancy

create genuine connections to bring

to reimagine the possibilities of education.

A human alchemist at Epiphany

into passionate storytelling, helping communities closer together.

Susan Chalesworth

Trainer of astronauts and explorers,

specialising in human performance and problem-solving under pressure.

60 www.sussexbusinessgroup.co.uk

Kaia is the CEO and founder of the

Sam Zindel

Business leader, climate advocate and believer in a better future.

YouthTheGap CIC, which is on a mission

Percival Tussamba

Change maker and young social entrepreneur.

Amy Polly

Returned as this year’s co-host,

bringing her signature Funfulness energy and passion.

N ETWO R K I N G & EV EN TS SP O N SO R

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Networking made easy - Brighton & Hove Business Show goes interactive

New digital entry passes can be used throughout the day to keep a record of every new contact made.

With less than two

Networking & Events

months to go, the Amex Stadium is

gearing up to host one of the biggest

one-day networking events in the South East. Brighton & Hove Business Show

returns for a fourth year on June 5 - with a few added extras.

A no-queuing entry system, used for the first time last year, has been upgraded to provide additional benefits for both exhibitors and visitors. A unique QR code on every event pass can be

scanned by mobile phones to provide a digital record of the day.

The high-tech networking aid means

there’s no need to keep hold of business cards or make notes. One quick swipe and everything is done for you!

62 www.sussexbusinessgroup.co.uk

To take advantage of the new system,

visitors will need to register for a pass,

which is completely free, in advance of the event.

Organiser Mike Monk says, with limited places, the time to register is now.

“I am looking forward to using the

system myself and hope visitors and

exhibitors find it useful,” he added. “It

is a tool I am certain will remove a lot of the hassle that goes with networking at a busy event.

“It’s practical but also a bit of fun.”

The seminar timetable for the

Business Conference element of the show is now complete. That

starts ahead of the main event with

a Business Breakfast at 8am in HB’s

restaurant at the Amex. Guest speaker is April Baker, CEO of Together Co. During the show, the following seminars are lined up: 10.40am - Keynote: Andrew Wright, CEO of Action Your Potential, will talk about ‘Be A #NeuroNinja & Learn WellBeing Is A Skill’.

11.30am - Brandon Harris, a certified EOS Implementer, will speak about ‘Making Leadership Teams More Effective’.

12.30pm - James Armstrong, Creative Director at Social Firefly, will speak about ‘How to Maximise Your Social Media Impact on a Limited Budget’.

1.20pm - Alex Ryan, of Marketing 101, will talk about ‘From Zero to Podcaster in 30 Days’

N ETWO R K I N G & EV EN TS SP O N SO R

Stands have sold well for this year’s event - but there’s always room for

more! Brighton & Hove Business Show is suitable for new as well as long-

established brands. It is also the ideal

launch pad for new ideas, expansions and diversification.

With stand options to meet every

budget, there’s room for all sizes of business - big or small.

Many exhibitors return year after year,

happy with the new contacts they have made and, in many cases, new clients too. One exhibitor recently reported attracting their biggest customer to date at the event.

What makes Brighton & Hove Business Show really ‘tick’ is its vibe. As Mike

says: “Both exhibitors and visitors say

exhibitors get the very most out of their

creates a good atmosphere.

the show. This event, which includes

there is a great buzz in the room that

investment before, during and after refreshments, is free to exhibitors.

“It’s perfect for catching up with existing customers as well as potential new

ones. I would like to encourage business

Brighton & Hove Business Show is the

well as bringing them into a mutually

event runs from 10am to 3pm.

and out of four excellent seminars and

For stand bookings, visit https://

owners to consider inviting clients. As

beneficial environment, they can dip in

place to do business this summer. The

visit the café where you can schedule a

brightonandhovebusinessshow.uk/

good catch up.”

book-a-stand/

A lot of new exhibitors have signed

For a free visitor pass, visit https://

Mike is running a free event in the

visitor-registration/

the Mansell McTaggart Lounge at

To attend the Business Breakfast, visit:

To Be A Brilliant Exhibitor’ will help

brightonandhovebusinessshow

up this year and, to support them,

run-up to the show. Taking place in the Amex Stadium on May 14. ‘How

brightonandhovebusinessshow.uk/

https://www.tickettailor.com/events/

www.sussexbusinessgroup.co.uk 63

LI FE STY L E S PO NS OR

Breaking Bad news workshop

Nurse hysteroscopy training

Grow your people, or watch them leave: a lesson from inside the NHS

By Carole Gilling-Smith, CEO, Founder and Medical Director of the Agora Clinic.

Scaling people,

Lifestyle

not just systems:

what can the NHS

can teach us about poor leadership?

Leadership isn’t about holding the

spotlight. It’s about passing the torch.

Nowhere is that more urgently needed,

or more visibly lacking, than in the NHS. Over the past decade, the NHS has been under intense pressure to scale - more

services, more patients, more demand.

In the rush to grow capacity, their

focus has been on expanding systems, infrastructure and bureaucracy. But in

doing so, they’ve neglected something far more important: scaling people.

The NHS has seen a quiet but consistent loss of talented professionals and key

workers - nurses, doctors and scientists who’ve walked away, not because they lacked skills, but because they lacked

support, investment, or opportunity. Many of these brilliant people have joined my

64 www.sussexbusinessgroup.co.uk

team at the Agora Clinic, so I hear their

stories. Eighteen years ago, I did the same - to set up my first Agora fertility clinic in

Brighton. The tragedy is that many of us didn’t want to leave. We were burnt out

and just couldn’t see a future in a system that treated personal development like a luxury, rather than a necessity.

That is why at the Agora Clinic, I

have made sure we prioritise our

people, invest in them and give them a structured career path. And they repay us ten-fold! The biggest reward is that

our patients feel the love our team has for its work – it’s palpable the moment you step through our doors.

The power of investing in people I recently reflected on this after my nurse manager, Simone Wernbacher, shared

how a leadership course at Roffey Park

I had sent her on, as well as a book she had been inspired to read whilst on the

course, had completely reshaped how she

saw herself and her role and her nursing team. Just a year ago, Simone was only

beginning to explore her leadership role.

But I saw the spark in her. We gave her

time for development, space to learn and reflect, and the trust to step up and take responsibility. In just 12 months, she’s

grown into one of the most effective and

inspiring fertility nurse managers I’ve had the pleasure to work with.

Inspired by her experience at the Agora Clinic, she’s done exactly what good leaders do: passed the torch. She’s

lifted her whole team with her, investing

in her nurses and healthcare assistants, helping them find their confidence,

encouraging them to lead and take responsibility for different fertility

programs we offer such as egg freezing, egg donation or surrogacy. She’s

created a culture where no one is left on the bench; everyone is given a role, a voice and the opportunity to grow.

And the results are real: higher morale,

L I F ESTY L E SP ON SO R

better retention, improved care, and

a team that takes pride in showing up and stepping up. And the drum roll

moment came at our Annual Agora

Awards in December when our nursing

humility. More mentorship. More people willing to invest time, energy, and trust in the next generation of leaders.

team were awarded with our ‘Team of

Time for a cultural reset

‘Leadership Award’!

It’s sad to see that the NHS

the Year Award’ and Simone with our

Emotionally intelligent leadership What Simone embodies - and what we

need more of especially in healthcare - is emotionally intelligent leadership.

This isn’t about being soft. It’s about

being self-aware, empathetic and able to recognise that people aren’t cogs

in a machine but are key to driving the

machine. Emotionally intelligent leaders don’t hoard power, they share it. They

don’t fear talent, they grow it. And they

don’t see staff development as a threat, they see it as the foundation of any

successful service. I view my role as CEO

of the Agora as one in which I am there to serve my people, as well as my patients.

The more my team grows and individuals shine, the prouder and happier I feel!

A culture problem, not just a funding one

has reached this breaking

point. Scaling the system while

ignoring the people who make it work has cost them, and us as

service users, dearly. We’ve seen rising waiting lists, falling morale and an increasing disconnect

between the values that brought people into the NHS and the

Simone Wernbacher

reality that makes them leave.

It’s time for a cultural reset.

• Are we creating pathways for growth,

One where development is not a reward

the same reward?

Where learning is part of the job, not

Scaling people takes time. It takes

the evening. Where growing your team

leadership. But the return is far greater

for the few, but a responsibility to all.

or just asking people to work harder for

something squeezed in on a day off or in

resources. It takes emotionally intelligent

is not optional, it’s expected.

than any process improvement or

In sharing my observations on the NHS,

feel valued and developed, they don’t

minds to think differently about a

others with them.

believe in and want to see change for

If the NHS is to survive the next decade,

an honest conversation about the

or reorganisations or yet more

you’re running a hospital, a tech startup,

who still care enough to stay and by

I hope to encourage local business

healthcare system we all passionately

operational fix. Because when people just stay, they thrive. And they bring

the better and I want to encourage

it won’t be saved by strategy documents

importance of people scaling. Whether

investment. It will be saved by the people

or a local retail chain, the same rule

leaders who care enough to grow them.

grow, grow your people first.

Let’s stop managing our people like

leadership in healthcare is passed to

What we can all learn

future depends on it. Because it does.

too much time focusing on being

As businesses and leaders, we must

If you want to be a part of this important

questions:

please do get in touch, I’d love to hear

While much of the conversation seems to focus on lack of funding and rising

demand as the core issues facing the NHS, the reality is, and believe me I

discuss this with many colleagues who still work there, we also have a big

leadership culture problem. Too often, inexperienced managers who spend in control, changing processes and

protecting their position. The fear of

being replaced or overshadowed leads some to hold others back, rather than raise them up. The result? They lose

far too many brilliant people to burnout or boredom. We don’t need more

hierarchy in the NHS. We need more

applies: if you want your business to

regularly ask ourselves the following

• Who in our team is ready for more but hasn’t been given the chance?

costs and start scaling them like the

conversation, or ask me more questions, from you!

www.agoraclinic.co.uk

•A re we building systems that make people feel seen, supported and invested in?

www.sussexbusinessgroup.co.uk 65

W I N E O F TH E MO NT H S P ON S OR

County Business Clubs’ Wine of the Month April 2025

Kinsbrook Nimby -The Wine of the Month for April is from Kinsbrook, a vineyard based near West Chiltington in a picturesque and undulating part of West Sussex The first

WOTM

thing you notice

with this wine

is the front label, which

is simply a small pair of binoculars on the front.

On closer inspection, we

understand why it is called Nimby - in dedication to

all of the peered through fences, typed late night emails and endless

calls to the council. The

contemporary design is great!

Joe and his partner Rebecca, favour

Michael’s tasting notes; On the nose

minimal-interventionalist, regenerative

• Rich black cherry,

winemaking processes. Kinsbrook

• Smokiness and savoury

Restaurant has a well stocked ground

reminded me of a ruby port

focus on local produce.

On the palate

Winemaker’s notes for Nimby

This unusually for an English Red wine,

“Our second go at oaking, this brand

feel and vibrant acidity.

50% Rondo with 50% oaked Pinot

Pairing

Noir in ‘NIMBY’ was harvested in

This wine would be a great

practices both in the vineyard and their Farmhouse 1st Floor Café and

floor farm shop and butchery with a

new Kinsbrook still red wine blends Noir. A multi-vintage red, the Pinot

blackcurrant and plum

• Smell the alcohol,

has a medium body, substantial mouth

2022 and spent 13 months in new and

accompaniment to roast spring lamb.

before being blended with 2023

In summary

old reconditioned French oak barrels Rondo wine.

I would recommend visiting Kinsbrook

“Bursting with cherry and cassis flavours,

Vineyard. There are lots to see and do -

oaking and demonstrates the great

space allowing great views over the

this wine is a beautiful example of subtle

the vineyard has just extended the outdoor

potential that English red wine now has.”

vineyard and al fresco drinking and dining.

66 www.sussexbusinessgroup.co.uk

Kinsbrook wines are available from the vineyard direct or online at £29 a bottle Michael Yeoman, Founder of Spirit

of the Downs and Brighton and Hove Wine Club

Michael Yeoman specialises in working

with small batch wine producers in and around Sussex and the South Downs.

He founded Brighton and Hove Wine

Club and also creates a range of small batch Sussex brandies, grape spirits

and vodka through Spirit of the Downs based at Bolney.

Cinematography: 3/5

with John Heal A Working Man is yet another cinematic

vehicle in which Jason Statham plays — unmistakably — Jason Statham. There’s

no real attempt to subvert expectations or

stretch his well-worn persona; instead, the film leans fully into his trademark stoicism, clenched jaw charisma and hyper-efficient brutality. For fans of his brand, this is precisely the appeal.

Narratively, the film is both absurd and

aggressively formulaic. It recycles familiar tropes with no shame, presenting a story that feels algorithmically assembled

rather than thoughtfully written. And yet,

within this predictable structure, it offers

a certain blunt entertainment value. While lacking depth or originality, it serves its

purpose as disposable action fare—loud, fast, and fleeting.

Score: 2/5 Plot: 1/5

The titular “working man” appears to

Dialogue: 1/5

actual labour before the plot pivots —

Pacing: 3/5

fight scenes and pyrotechnics.

Ending: 2/5

spend mere moments engaging in any inevitably — toward a barrage of gratuitous

The result is a film that is both overstuffed and narratively hollow. It aspires to say something about duty, sacrifice, or

Overall: 2/5

masculinity, perhaps—but never lingers long

enough on any theme to be taken seriously. It is, in essence, a film on autopilot: functional

in its choreography, slick in its presentation, and entirely forgettable in its aftermath.

A Working Man is not without

entertainment value, but it is cinematic fast food — instantly consumed,

immediately forgotten. It does exactly

what it sets out to do, but nothing more.

67

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