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ADDAX FOUNDERS

THE CONCEPT For Addax Motors, small electric vehicles are the way forward for distributing goods and services in cities. In this respect, the company aims to be “a partner in mobility” for companies, providing a complete design, build and maintenance solution. The concept revolves around a compact and agile eLCV, packaged together with an efficient aftersales service for maintenance and repairs. Addax’s current model, the MT10, comes with an open or closed cargo box and a variety of customisation options. Range autonomy is around 100km, making it well-adapted to the needs of the urban delivery and service vans which typically travel less than 50km a day. Customers have the option to lease or purchase the vehicle, with prices starting from around 27,000 euros, including the battery. Vehicles can be personalised according to the customer’s needs, directly at the factory. As regards after-sales service, Addax monitors its vehicles through an embedded onboard system which allows repair technicians to localise and repair the vehicle directly. Moreover, thanks to this technology, the technician knows exactly what spare parts he needs to take with him.

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“Although leasing companies do not normally provide vehicle maintenance, that is what we ended up doing. Our next step was to start our own “flying doctors“ service, specifically for small utility EVs. That part of the problem we were able to manage, but not the structural issues related to design and manufacturing. From this, we then started to think about designing and creating our own eLCVs. Every day that we spent repairing other manufacturers’ vehicles helped us to better understand how they function. We used the knowledge and experience that we built up during this time to input into our engineering specifications for the development of our own vehicles.”

HOW THE IDEA BEGAN

DESIGN AND PRODUCTION

The three founders of Addax gained their entrepreneurial experience in the eLCV market with Westlease, a vehicle leasing company. Each of the partners brings to equation a further contribution, with their respective backgrounds in finance, law and engineering.

The first Addax prototype was completed in 2015 and, following a period of testing and modifications, production was launched at the end of 2017. Design and engineering takes place in Addax’s headquarters near Courtrai, while assembly is performed at the factory of the company’s production partner, Rhenus SML, in Genk.

“When we began working in the field of electric utility vehicles, several years before we were producing our own, we were leasing a variety of models from different manufacturers to our customers” explains Jérôme Lefebvre, General Manager of Addax. “We often received complaints from our clients about the structure and concept of these vehicles not being adapted to their needs. The other major problem was that there was no service network for us to offer to our customers. These manufacturers are probably good in their own countries in terms of after sales service, but not abroad.”

Assembly is mainly carried out by hand and nearly all of the MT10’s components, including the chassis, cabin and battery, are made in Belgium. “Having our production here in Belgium means that we have full control of all the parts and the assembly - and that we can leverage our country’s reputation for good quality” says Jérôme Lefebvre. “Assuring good quality in the automotive sector is a challenge, but we have the advantage of speaking the same language as our suppliers and being located close to them.”

SUPERCHARGED 2018/09

Supercharged 9  

The independent magazine for tesla owners and enthusiasts

Supercharged 9  

The independent magazine for tesla owners and enthusiasts