PROMOTION: ANGEL OF WATER
COLON CLEANSING
with elegance, simplicity & dignity Rocco Bruno, founder and CEO of Lifestream Purification Systems, talks about its premier colon irrigation device – The Angel of Water ®CM-1 Surround. He discusses its growing popularity as a modality in spas and wellness centres globally
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n 1989 Rocco Bruno started out on a journey to create a high-quality colon irrigation device for the healthcare practitioner and client. He and his wife, Amy Heilman Bruno, set up Lifestream Purification Systems and spent the next 15 years researching and designing The Angel of Water® CM-1 Surround, an open system colon hydrotherapy device, which hydrates, activates and evacuates the contents of the bowel. Since it was cleared to market by the FDA in 2002, The Angel of Water has significantly increased its international footprint and been exported to 38 countries. Primarily installed in medi-spas, there’s now more demand for the unit from luxury resorts, skincare centres and naturopathic clinics. High-end spas which have already invested in the device include The Talise Spa at the Jumeirah Resort in Dubai, The Grand Tarabya in Istanbul, The Atmantan Wellness Resort in India and the Ti Sana Spa in Italy.
Revolutionising colon irrigation Colon cleansing has been practiced for more than 3,000 years and indeed the name of the device was inspired by a group of people called the Essenes. In a passage found in the Essene Gospel 110 spabusiness.com issue 2 2016
Rocco Bruno
The first rule of thumb when you manufacture something like this is to make it elegant, beautiful, invitational and safe of Peace, they referred to the elements of creation as the Angel of Air, the Angel of Sun and the ‘Angel of Water’ while engaging in bowel cleansing. Rocco says: “Though there is anecdotal evidence to support certain indications requiring treatment, the evidence-based science is still slim. Manufacturers of
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this equipment must stay within current regulations that state that this is a prescription device for use when medically indicated.” Bruno’s vision is to bring bowel cleansing into the 21st century in an elegant, simplified and dignified manner. Colon irrigation is being taken more seriously by GI doctors, as the evidence mounts that the procedure offers a safe and hygienic way to prepare patients for colonoscopy procedures, as up to 20-25 per cent of colonoscopies in the US are reported to have an inadequate bowel preparation. Bruno adds: “I was inspired to create this device and pioneer in this field because I wanted to help validate what colon irrigation could do and get to a stage where doctors, scientists and medi-spa owners can help forge its usefulness in the integrative healthcare marketplace.”
Unique design The unit includes unique features, which make the procedure more comfortable and hygienic for the client, while also ensuring their safety. “The first rule of thumb when you manufacture something like this is to make it elegant, beautiful, invitational and safe,” says Bruno. For instance, the ergonomic design of