HCM Issue 5 2025 by Leisure Media

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Find out how Fitness & Lifestyle Group sent group training attendance soaring. Read the case study.

LClear opportunities

While the UK government’s spending review didn’t include a name check for fitness, health, wellness or prevention, the plans open up opportunities for the sector in many areas of public life

eaks relating to the UK government’s first Spending Review – after one year in power –ranged widely, from rumours about the shuttering of the DCMS to the disbandment of multiple quangos. No doubt this was designed to make everyone grateful to hear that actually, the DCMS is ‘only’ facing a 15 per cent cut in funding over the next six years and independent bodies a 25 per cent cut.

In spite of this, the review was full of opportunity. Of course, it would have been great to get a name check for physical activity, wellness and prevention – all notably absent – but much is happening with which we can engage and with the NHS 10-Year Plan imminent as well, we’re entering a crucial lobbying window when we need to fight like never before for our capabilities to be seen.

There will be £39 billion for affordable homes. Let’s make sure these are built with wellness integrations, such as access to greenspace, cycle paths and suitable facilities for exercise.

Education will get an additional £2 billion and 500 new schools will be built – we need to fight to ensure they have wellness built in, with space to exercise and be mindful, greenspace and the opportunity to learn self care, as well as kitchens set up for the preparation of healthy food.

Around 14,000 new prison places will be built –again, inmates need the opportunity to learn a healthier way of life as part of their rehabilitation and to be able to exercise while incarcerated.

The biggest opportunity, however, lies with the health service, which will get an extra £53 billion in this parliament, taking spending to £226 billion a year.

Chancellor Rachel Reeves said this is in part to “bring the NHS’s analogue systems into the digital age”, including the NHS App, so patients can “manage their appointments and get test results all in one place”.

What an opportunity there is for us to integrate with this new tech to ensure the NHS starts to pivot

We’re entering a crucial lobbying window when we need to fight like never before for our capabilities to be seen by government

to prevention and health, while at the same time supporting people who need medical interventions.

Around 80 per cent of disease is lifestyle-related and can be eliminated or controlled by healthy living, with exercise being the most effective change agent.

We need to make a powerful case for the many contributions our sector can make to society and the economy – including in target areas such as housing, education, the justice system and health – while also being clear with government about the support and recognition we need as a sector to thrive.

Liz Terry, editor lizterry@leisuremedia.com

Investment in schools will create opportunities for the sector

PHOTO: SHUTTERSTOCK_DRAZEN ZIGIC

Uniting the world of fitness

30 The Club Company’s Richard Calvert

05 Editor’s Letter

The UK’s government spending review was underwhelming. Now we’re counting down to see if the NHS 10-year Health Plan will deliver for the sector, says Liz Terry

12 HCM people

Jamie Waring

The fitness, health and wellness veteran is co-founder of new social wellness brand 432. He tells us about the first launch in Amsterdam

HCM people

Lucy Findlay-Beale

The event director for Elevate talks to HCM about launching the first B2B event for health and wellness in India

20 HCM news

This month: The Proper Club launches in LA; McKinsey report confirms wellness market growth; LeisureDB finds UK market is breaking records and; Equinox is fined US$600k for membership practices

Fit Tech news

HCM presents the latest fit tech news in partnership with Fit Tech magazine and www.fittechglobal.com

30 Interview

Richard Calvert

The CEO of The Club Company, the UK’s largest country club operator, talks to Kate Cracknell about forging a new model based on fitness, sport and wellness

44 Everyone’s talking about

The vagus nerve

A driver of mental and physical health, vagus nerve protocols have huge potential to support health club members, as Kath Hudson discovers

53 Getting personal

Kath Hudson has been on a personal journey to reset a dysregulated nervous system. She reveals learnings and insights

54 How to reset

Clinical specialist physiotherapist, Louise Nicholettos from Cornwall Physio, shares ‘how to’ advice about vagus nerve resets for operators interested in delivering this support to members

58 Setting boundaries

How can health club operators support younger members with their mental health? Dr Hussain Al-Zubaidi offers his perspective

64 Reinventing the wheel

With the right strategy and innovation, the cycling studio can be the most profitable space in your club, say Phillip and Jackie Mills

72 Show of strength

The huge popularity of strength and resistance training is driving change on the gym floor. Julie Cramer asks leading suppliers what innovations they’re bringing to market

92 Product innovations

Julie Cramer rounds up the latest health, fitness and wellness kit from leading suppliers

94 Reader services HCM Directory

If you’re in procurement, the HCM Directory is part of a network of resources designed for you that includes www.HCMmag.com/CompanyProfiles

96 Research Power of the mind

Combining step-tracking with mindfulness training boosts long-term motivation to exercise, according to a new study from the University of Bath

58 Addressing mental health

Exploring the vagus nerve

Lucy Findlay-Beale

12 Jamie Waring on his 432 launch

72 Strength gains at the gym

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Copyright details: HCM (Health Club Management) is published 12 times a year by Leisure Media, PO Box 424, Hitchin, SG5 9GF, UK. The views expressed in this publication are those of the authors and do not necessarily represent those of the publisher. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd 2025. Print and distribution Printed by The Manson Group Ltd. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2025 ISSN 1361-3510 (print) / 2397-2351 (online)

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23 OCTOBER

2025

Queen Elizabeth II Conference Centre, London

GLOBAL EVENT

Fitness, health, wellness

Excitement is building for the all-keynote HCM Summit 2025 from Leisure Media, HCM magazine and Spa Business magazine.

The event will bring together a powerful lineup of speakers and contributors from across the industry to share creative insights and experience, with a focus on business success and innovation.

You’ll go away inspired and informed, with ideas to implement in your own professional life, as well as valuable contacts and access to best practice to drive your success as we head into 2026.

In addition to the summit talks, a carefully curated exhibition will showcase the latest innovations, while summit networking events, including the After Party, hosted by Les Mills, will give the opportunity to connect, make new contacts and do businesses.

All this, along with product sampling, book signings and activations make the summit a powerful and useful event for the sector.

Liz Terry HCM editor and CEO of Leisure Media

This is about doing something for your health which is extremely pleasurable

Jamie Waring HCM people

How did 432 come about?

Having started my career with Holmes Place and David Lloyd Leisure – relocating to Asia to run Six Senses’ spa division and then launching my own wellness consultancy – I saw there was a gap in the market between fitness and wellness.

Jonathan Fisher, CEO of Holmes Place and Tribute Brands, is co-founder of 432 with me, while Emlyn Brown – a wellbeing industry veteran and expert, and vice president of wellbeing at Accor, has joined us on the journey as a non-executive director, advising on the strategic development of the concept and vision.

We all started out at Holmes Place together and are good friends.

What's the oﬀering?

It’s a social wellbeing concept. The name comes from 432 hertz – the natural frequency of the earth, which has healing and mindfulness benefits. However, we haven’t leaned in too much to the woo or the transformational piece, it's an experience that changes people's physiology in a way that’s meaningful for them.

The curated journey starts with breathwork, led by an instructor and complimented by 432 HZ-tuned soundscapes.

There are different types of classes – for example relaxing, energising or mindful – which incorporate a variety of breathing techniques.

This is followed by the sauna experience. Lasse Eriksen, who runs Farris Bad in Norway, consulted on this to create a multi-sensory, aufguss ritual, which makes a real experience out of the sauna, while touching on the traditions. It involves gradually intensifying the heat and the experience is amplified by the lighting, music and towel work from an aufguss master, which circulates the hot air and animates the experience.

After the sauna is the cold plunge. For hygiene reasons, we went with a cold pool for 12 to 15 people, so the water can be pure and professionally filtered for commercial use. The temperature will be controlled and range from eight to 12 degrees, depending on the journey.

The breathwork is about the inward journey, the sauna is the purging element and the cold brings you back to the conscious space. There will be times when people can use the facilities at their own pace, and also a number of curated journeys each day that will take anything from 45 minutes to two hours.

We worked with interior designers to create a premium feel, using ambient lighting and earthy colours

The fi rst 432 wellbeing space will open in Amsterdam in Q3 this year

The sauna concept includes aufguss rituals

PHOTO: 432

What is the look and feel?

We worked with interior designers to create a premium feel, using ambient lighting and earthy colours. There’s a welcoming reception area, a retail area and a cafe. It's not going to be a huge food and beverage offering – very much based around health and wellness, such as organic juices, just to give people some refreshment before and after. It’s designed to be 300 square metres – capacity for 40 to 45 people at one time – as we believe this is the sweet spot for scaling the brand and we want it to fit into high street locations for the convenience factor. However, it will be able to flex up and down, depending on the location and demographics.

What are the membership options?

We'll sell packs of three, 10 and 20 sessions – at around €25 per visit – and offer founder memberships, giving unlimited access for €199 a month.

When do you launch?

The first one is in the centre of Amsterdam and will be opening in summer and we’re currently looking at locations in London, Helsinki, Dubai and Saudi Arabia. Europe is the primary focus, as many of its countries already have a sauna culture, which we identify as being ripe for innovation.

Who is the target audience?

With democratised pricing, 432 is aimed at people who don’t see themselves as a “fitness person”

or a “meditation person,” but are interested in something wellness related. It’s a concept which could sit on the high street, but also an amazing solution for hospitality brands wanting to try something more wellness orientated alongside their existing offering without going too far.

We think it will be most appealing to 25- to 40-year-olds. I have three adult children in this age group and they’re much more health orientated than my generation. They’re not so interested in drinking alcohol, but they still want to meet and have social experiences. We see this is a social platform, where people can come and be, rather than going to the bar to meet.

We won’t be serving alcohol. Many spas have leaned into the indulgence perspective by serving alcohol, but we’re moving away from that. This is about doing something for your health which is extremely pleasurable. It’s fun, engaging, social and non-elite and you can't help but feel amazing afterwards. ●

Future locations might include London and Dubai

We see this is a social platform, where people can come and be, rather than going to the bar to meet

The concept is designed to fi t a space of 300sq m

The emphasis is on social wellness

India's fitness and wellbeing industry is at an inflection point

Lucy Findlay-Beale

event director, Elevate

You’re launching Elevate India – tell us what the event will be like It will be the first B2B event in India for leaders in fitness, health and wellbeing. Just like the UK edition, the event will combine leading brands, a well-researched and curated conference and valuable networking.

Elevate India will focus on the conference and will be supported by a focused exhibition and select sponsors. We hope the event will be an opportunity for global insight and education to meet and impact local innovation.

What’s the main motivation for this latest launch?

India’s fitness and wellbeing industry is at an inflection point – rapid urbanisation, a growing middle class and increasing health awareness have created fertile ground for innovation.

We saw a huge opportunity to help connect international best practice with India’s burgeoning demand. Our motivation is to be a catalyst for growth, learning and global connection in a market with immense potential.

Do you have a local partner?

We’re proud to be partnering with an Indian event management company that has experience in delivering health and fitness expos. Its on-ground expertise, local network and cultural insight are invaluable in ensuring Elevate India is authentic and impactful.

Findlay-Beale says Indian fitness holds 'huge potential'

Together, we’re co-curating an event that respects regional diversity while maintaining global standards.

We’re also delighted to be working with Samir Kapoor and Hadi Curtay who have their fingers on the pulse of the Indian market and are well connected to a range of operators and partners in India.

How will the event differ from the UK event?

While the core ethos remains the same – connecting the fitness, wellness and healthcare ecosystems – the Indian edition will focus more on accessibility, affordability and scalability as the sector is less developed than the UK.

The event will focus more on the conference for the launch years so we can provide more cost-effective opportunities for brands wanting to access this emerging market.

Where will the exhibitors come from?

We anticipate around 60 per cent of our exhibitors to be Indian businesses showcasing local innovation. The remaining 40 per cent will be international brands looking to enter or expand in the Indian market. We’re seeing strong interest from UK companies eager to connect with distributors and partners here.

What’s your take on the impact of global trading and tariffs?

The recently agreed UK-India Free Trade Agreement (FTA) is expected to have a positive impact on Elevate India, particularly for UK brands seeking to

Around 40 per cent of exhibitors will be international

enter or expand in the Indian market. With tariffs reduced or eliminated on a wide range of British exports, UK companies can now showcase and sell their offerings more competitively in India.

Will you attract attendees from the UK?

While the event is designed primarily for the Indian market – so the majority of attendees will be from India – it presents a platform for UK brands to engage with a fast-growing and dynamic sector.

The Elevate India programme is already well developed, featuring a diverse mix of Indian operators

The UK Elevate will inspire and inform the event in India

and UK-based thought leaders who are enthusiastic about speaking and collaborating. We’re also actively continuing conversations with additional UK brands to join the event, as interest in the Indian market grows. This cross-border involvement strengthens the programme’s relevance and appeal, while offering UK participants exposure to buyers and decision-makers in India.

How will you deal with translation?

Fortunately, language barriers are minimal as English is widely spoken and used professionally across the Indian fitness, sport and health industries. Most business conversations, presentations and written materials are already conducted in English, so we don’t anticipate major translation challenges. However, where needed, we’ll ensure clarity through high-quality visuals, local support staff and clear communication, both on-site and in pre-event materials.

Will there be any more Elevates?

We’re open to expanding Elevate internationally, but only where it makes genuine sense.

Our focus is on regions where there’s clear demand and Elevate can offer value, rather than duplicating efforts in markets that are already well served.

There’s no benefit in launching against existing shows; it only fragments the sector and confuses the market.

We’re open to expanding Elevate internationally, but only where it makes genuine sense

Where is the Indian market in its product lifecycle?

It’s in a dynamic growth phase, between growth and early maturity depending on the segment. While traditional formats such as gyms and yoga are well established in urban areas, digital fitness, boutique studios and holistic wellness are still emerging, with overall market penetration lower than in Western countries.

The potential is significant and exciting! Driven by a large, young population, rising disposable incomes and a cultural shift towards health, longevity and mental wellbeing. Indians are increasingly open to adopting learnings from more mature markets, such as the UK. Challenges including price sensitivity, fragmented regulation and a lack of standardised training – all issues that will need solutions, as the market is scaling rapidly and moving toward a more professional future. l

Elevate connects thought leaders, suppliers and clients PHOTO:

Equinox fined $600k over ‘hard to leave’ memberships

The New York Attorney General has ordered Equinox Group to change its subscription practices, pay US$600k in penalties and oﬀer refunds on its ‘hard to cancel’ memberships.

The Office of the Attorney General found that Equinox Group failed to clearly disclose its subscription terms or provide consumers with the subscription acknowledgment required by New York law. It also failed to offer cost-effective and easy-to-use online

Equinox has been ordered to change its cancellation protocols

cancellation mechanisms. As a result the high-end operator must pay penalties, change its subscription practices and oﬀer refunds to subscribers who tried to cancel their membership but could not.

“New Yorkers should be able to cancel a membership they no longer use or want without breaking a sweat,” said attorney general,

Letitia James. “The Equinox Group made it challenging for customers to end their membership, costing them time and money. As a result of my oﬃce’s settlement, New Yorkers can now cancel their membership with Equinox, SoulCycle, or any of Equinox Group’s brands much faster.”

More: http://lei.sr/A4H2e_H

Proper Hotels launches The Proper Club in LA

Luxury hospitality group, Proper Hotels, has launched its first health and fitness, wellness and athletic performance membership at the Santa Monica Proper Club in Los Angeles, a next-generation country club.

In addition to the gym, there’s a recovery suite featuring a dry sauna, two cold plunges and LA’s first Ammortal Chamber – a treatment space for pulsed electromagnetic field therapy, vibroacoustic sound, red light therapy and molecular hydrogen therapy, as well as guided mediation and breathwork.

Further activities for members are oﬀered, including tennis tournaments, sunset paddle-boarding, a running club, member dinners and brunches, sound baths and longevity health

testing. Fitness and wellness classes are oﬀered at neighbouring studios, including Barry’s and BodyRok Pilates.

A spokesperson for Proper Hotels told HCM, “The goal is to establish a collection of wellnessfocused social spaces that are thoughtfully embedded in each destination’s local culture – while consistently embodying the Proper aesthetic and ethos.”

A membership costs US$8,000 a year. Also, there is the option to pay extra for access to the Surya Spa, or alternatively the +Performance option oﬀers functional medicine wellness plan. To add both of these extras results in a total membership cost of US$12,500 (£9,279, €11,066) a year.

More: http://lei.sr/X6C7h_H

New Yorkers should be able to cancel a gym membership without breaking a sweat

Letitia James

PHOTO: PROPER HOTELS

The 232sq m fitness centre has two Pilates reformer beds

McKinsey confirms growth of wellness market

Millennials and Gen Zers are redefining the wellness landscape, according to the recently released McKinsey Future of Wellness 2024 research report.

The research surveyed more than 9,000 consumers across China, Germany, the UK and the US. They were asked about six dimensions of wellness, including health, sleep, nutrition, fitness, appearance and mindfulness.

Researchers estimate that in the US, wellness represents more than US$500 billion in annual spend, growing at 4-5 per cent each year, with Gen Zers responsible for 41 per cent of the spend.

Head of McKinsey’s health and fitness group, Eric Falardeau, says: “Consumers remain highly focused

84 per cent of consumers rank health and wellness as a top priority

WATCH NOW

on their health and wellness with 84 per cent ranking it as a top priority.

“This ranking has also been increasing for the last five years and that’s testament to this macro trend of consumers spending time and money taking care of themselves.”

More: http://lei.sr/w6A4S_H

Gen Z are highly engaged in wellness –more so than older generations – and see it as a daily, personalised practice

US penetration has reached an all-time high

Arecord 77 million – 25 per cent –of Americans aged six years and older, were members of a fitness facility in 2024, according to Health and Fitness Association research.

This represents a membership increase of 20 per cent between 2019 and 2024.

When adding in non-members who also use fitness facilities, the figure increased to 96 million, or 31 per cent of this population group.

The 2025 US Health & Fitness Consumer Report: Headline Trends

Including non-members who use gyms, US penetration has reached 31 per cent

also found that average member attendance is around 1.5 visits per week; people are supplementing gym use with activity at home, outdoors or sports and the typical member has trended younger, more male, less aﬄuent and more ethnically diverse than in recent years.

“This report signals the impact our industry is already having and

how much more we could do with the right support,” said Liz Clark, president and CEO of the Health and Fitness Association. “Fitness centres are engines of wellbeing, connection and community, but for millions of Americans, the cost of access remains a barrier.”

More: http://lei.sr/h5Q9f_H

Eric Falardeau

Fitness centres are the engines of wellbeing, connection and community Liz Clark

PHOTO: NEAL HARDIE PHOTOGRAPHY

PHOTO:

PHOTO: SHUTTERSTOCK/ FIZKES

PHOTO: STEPHEN GOSLING

Eric Falardeau at the HCM Summit 2024

Exercise beats drugs for battling cancer

Exercise can reduce the risk of dying prematurely from cancer by one-third, stop tumours returning and is even more eﬀective than drugs in some instances, according to research.

Published in the New England Journal of Medicine, the results of the world trial were presented at the annual meeting of the American Society of Clinical Oncology (ASCO) in Chicago.

Delegates were told the research is likely to change the advice oncologists give their patients with cancer, especially as drugs are expensive and can be toxic and have side eﬀects.

The study involved patients from the US, UK, Australia, France, Canada and Israel. Researchers found that a structured exercise regime, with the support of a personal trainer, after cancer treatment led to a 37 per cent lower risk of death and a 28 per cent lower risk of recurrent cancers compared with patients who only received health advice.

Groundbreaking research shows the cancer-busting benefits of exercise

The trial involved 889 colon cancer patients between 2009 and 2023. Ninety per cent had stage three cancer. Half were assigned a structured exercise programme and half received a health advice booklet.

The exercise group worked with a personal trainer twice a month for exercise sessions and later

once a month for three years. The weekly target was the equivalent of three to four walks of between 45 and 60 minutes and they could choose how they got more active.

After eight years the exercise group had a 37 per cent lower risk of dying.

More: http://lei.sr/8d9R9_H

Kerzner unveils flagship Siro fitness concept

Kerzner International has launched the first Siro in Europe, on Montenegro’s UNESCOprotected waterfront. This follows the Dubai site which opened last year.

The fitness-centric hospitality concept is built on five core pillars of wellbeing – nutrition, fitness, sleep, recovery and mindfulness.

The property has a 1,600sq m fitness lab featuring a 25-metre pool, training zones and specialised studios, including a reformer Pilates studio and Experience Box which oﬀers a range of classes.

The 600sq m recovery lab oﬀers cutting-edge spa treatments and relaxation experiences, including saunas, a relaxation Zen room with a Himalayan salt wall and recovery pods.

Europe’s first Siro is a rare fusion of raw nature and breathtaking scenery

Mattheos Georgiou

Mattheos Georgiou, senior VP of Siro says: “Montenegro has a rare fusion of raw nature and breathtaking scenery, giving us the space to expand Siro’s fitness oﬀering, which is all about transforming the great outdoors into a sporting paradise.”

More: http://lei.sr/B5H8v_H

PHOTO: KERZNER

The new property sits between the beach and the mountains in Tivat Montenegro

Fitness Park Group to grow after investment

Global investment firm, Carlyle Global Credit is providing a financing package of €280 million to French franchisor, Fitness Park Group to accelerate growth domestically and internationally.

Fitness Park will continue to be majority owned by the company’s founders, alongside minority shareholders, Future French Champions and Momentum Invest.

The 40-year-old chain currently has 350 sites and 1.3 million members in France, Spain, Portugal and Morocco. The estate is a mix of corporatelyowned and franchised sites.

It oﬀers a full-service ‘best price’ model with high-quality facilities, extended opening hours and aﬀordable and flexible membership options. Gaëtan Dubuisson,

Fitness Park Group is supported by strong market tailwinds

group CEO of Fitness Park, says the business is supported by strong market tailwinds, with increasing gym membership rates in France fueled by growing health consciousness and resilient demand for aﬀordable and quality gyms.

More: http://lei.sr/D4m9Y_H

Fitness Park Group has raised €280 million to accelerate growth

Jordy Kool taking TRIB3 and PILAT3S to UAE

Chair of Urban Gym Group, Jordy Kool, has acquired the rights to expand the TRIB3 and PILAT3S franchises in the UAE.

With the first studios slated to open later this year, this is a significant move for Tribute Brands – parent company of the two boutique franchise concepts, which is owned by the Fisher Family Trust, led by Jonathan Fisher.

Urban Gym Group (UGG) has been rolling out the HIIT and reformer Pilates concepts in

In a signficant move, PILAT3S and TRIB3 are heading to the UAE

its Clubsportive and Trainmore brands in the Netherlands.

Having acquired the Londonbased Gymbox chain in October, UGG is also gearing up to open a PILAT3S studio at the new Gymbox Finsbury Park site in London, which opens this month.

Tribute Brands has just opened its 40th boutique studio,

PILAT3S Gràcia, in a vibrant Barcelona neighbourhood, in a converted warehouse with strong architectural features. Since launching 12 months ago PILAT3S has opened studios in Spain, Portugal, the Netherlands, Panama, Ireland and Finland.

More: http://lei.sr/Y9a7K_H

Gaëtan Dubuisson

Jordy Kool PHOTO:

PILAT3S is heading to the UAE, along with sister brand, TRIB3

LeisureDB report shows UK sector is flying high

The UK fitness industry is growing in terms of members, market value and penetration, according to LeisureDB’s State of the UK Fitness Industry Report 2025. This year’s annual report shows that member numbers, market value [based on published prices] and market penetration have exceeded that of any previous year.

LeisureDB founder, David Minton, says: “In the last 12 months UK gyms have gained more than

It gives me the greatest pleasure to see the key industry metrics reaching an all-time high

David Minton

600,000 members and the market value has risen by more than £500 million to £6.5 billion.

“At the end of March 2025, there were 7,202 gyms open in the UK, just less than the previous peak recorded in 2019.

“Penetration has increased from 15.9 per cent to 16.6 per cent – another all-time high.

“It gives me the greatest pleasure to read this report and see these key industry metrics,” he said.

The year from March 2024 to March 2025 saw a 2.8 per cent increase in the number of gyms.

Even though the number of public sector gyms declined slightly – from 2,496 to 2,475 – membership and market value also achieved all time highs in this sector.

For the first time, the average monthly published fee for low cost clubs has exceeded £25 a month.

More: http://lei.sr/C6w5u_H

LeisureDB’s report shows the industry is growing

Burn Lab studio built for content creators

Sandwell Leisure Trust has teamed up with Stronger Wellness to open a studio designed for content creators.

The Burn Lab features unique, camera-friendly equipment and lighting, as well as providing light stands and portable lights to allow Instagrammers to film their reels.

“Over the last 12 months it had become a bit of an issue that content creators would spend about 15 to 20 minutes on one piece of equipment with all their recording devices and other gym users were getting fed up of waiting,” says Sandwell Leisure Trust CEO, Mark Braithwaite. “We thought there was the opportunity to redirect those users into a diﬀerent space and use their social media followings to get some free PR.”

Our new Burn Lab hosts three or four maxed out classes every day

The indoor cycling studio was relocated to a smaller space to create room for the Burn Lab, which also hosts women-only and Hyrox classes. Braithwaite says there are three or four maxed-out classes every day.

More: http://lei.sr/f7F7S_H

Mark Braithwaite

PHOTO: MARCEL

Sandwell Leisure Trust’s new studio ticks multiple boxes for gym users

The rate of UK pool closures is speeding up

UK Active and Swim England are urging the government to provide more financial support for swimming pools.

In light of research which shows 500 swimming pools have been lost since 2010 and 42 per cent have been lost since 2020, the two organisations have joined forces to call on the UK government to place pools at the heart of eﬀorts to support economic growth and provide a comprehensive strategy for the future of gyms, swimming

Many swimming pools have closed in the most deprived areas pools and leisure centres, that supports their renewal and growth.

Of the 10 local authorities who have seen the biggest decline in pool space, 70 per cent have higher than average indices of multiple deprivation.

Huw Edwards, CEO of UK Active, says: “If the government wants to

drive economic growth, we must prioritise the health of our nation. Swimming pools, gyms and leisure centres are vital to this ambition, providing accessible opportunities for people to stay active, healthy, and engaged in their communities.”

More: http://lei.sr/w6y4v_H

Doncaster Dome is getting a £14m makeover

A£14 million redevelopment of the iconic Doncaster Dome, one of the youngest listed buildings in the UK, has begun. It will reopen early next year.

Designed by Neil Taylor and the team at FaulknerBrowns to echo the pink and cream banding of the Duomo in Florence, the building received a Grade II listing on the National Heritage List for England in 2023. It has been operated by the Doncaster Culture and Leisure Trust since it opened in 1989, when it was the largest of its kind in Europe, with waterslides, pools, sports halls and an ice rink.

Alliance Leisure is leading the redevelopment. Sean Nolan, business development manager, says: “We

This refurbishment will help secure the Doncaster Dome’s long-term future

Sean Nolan

understand the importance of preserving the Lagoon’s unique character while ensuring it meets the needs of modern visitors. This is a hugely popular facility in the community and this refurbishment will help secure its long-term future.”

More: http://lei.sr/w6y4v_H

Swimming pools, gyms and leisure centres are vital for the health of the nation

Huw Edwards

Doncaster Dome by FaulknerBrowns is getting a £14m makeover

roundup

Apple launches audio wellness collection

Apple Music and Universal Music Group (UMG) are joining forces to introduce an audio wellness collection which is designed to help listeners attain clearer focus, deeper relaxation and better sleep.

The Sound Therapy collection has been crafted by a team of producers, scientists and audio engineers at Sollos, a music-wellness venture incubated within UMG. It features extended, instrumental and reimagined versions of popular tracks from acclaimed artists and is backed

Apple and UMG have teamed up with a music-based wellbeing oﬀering

by science. There are three categories – focus, relax and sleep. All songs have been enhanced with auditory beats or coloured noise to help encourage specific brain responses.

“We’ve seen incredible engagement around our personalised mood playlists and the new Apple Music Chill radio station,” said Rachel

Newman, Apple Music’s co-head. “With Sound Therapy, we’re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music, one that’s grounded in artistry, shaped by innovation and designed to support wellness.”

More: http://lei.sr/m4M9C_H

Epicore raises cash for sweat innovation

Sweat-sensing wearable innovator, Epicore Biosystems has announced an additional US$6 million in Series B funding, bringing the total raise to US$32 million.

This fresh investment positions the company to accelerate its global expansion and scale next-generation sweat-sensing technologies.

Dr Roozbeh Ghaﬀari, CEO and co-founder of Epicore Biosystems, says: “We’re thrilled to have mission-driven investors onboard who recognise both the value of new data streams and the utility of biosensor technologies to transform safety, wellbeing and productivity.”

Epicore wearables measure sweat composition, fluid losses and physiological markers – such as skin temperature, motion and thermal

Biosensor technologies can transform safety, wellbeing and produtivity

Dr Roozbeh Ghaﬀari

flux – to give real-time feedback on early signs of fatigue and heat exhaustion and to inform hydration. The wearables have been piloted at major professional sports events, such as the 2025 Super Bowl and are used by the US Army and Navy.

More: http://lei.sr/f8r7Z_H

Apple Music’s new listening experience is designed to support wellness

Rachel Newman

Epicore’s sweat-sensing wearables inform hydration and flag fatigue

Technogym

PHYSICAL AND COGNITIVE ASSESSMENT:

MIND

MOBILITY

BALANCE

STRENGTH

CARDIO

Name me any other business where the market leader has less than one per cent of the market

Richard Calvert

The CEO of country club operator The Club Company sees huge opportunities for growth in the UK and potentially internationally. He talks to Kate Cracknell

Tell us about The Club Company

We’re the UK’s largest collection of country clubs. Now operating 18 properties following three recent acquisitions, ours is a multifaceted operation with golf, health clubs and hotels.

Golf is at the heart of every club, but 14 currently also have a health club and eight also have a hotel.

They’re truly beautiful clubs in beautiful surroundings; I don’t think there are many health clubs in the UK with better spaces or views. We’re family-friendly – children are welcome in many areas, including our pools – although we do have one club that’s adult-only.

Whether you’re 18 or 80-years-old, it’s a magic potion with all the different facets that come together.

What’s the business model?

We operate a subscription model where over half our revenues are from members, be it golf members or health members.

There’s so much more to do than at a traditional golf club and people come for so many different reasons. As a result, our tagline is ‘Your You Place’. Our members choose how to enjoy our clubs.

Golf members get the health club included in their membership, with 65 per cent using it on a frequent or occasional basis. Alternatively, they can choose to be a member of the health club only, enjoying access to our gyms, studios, swimming pools, sauna, steam and spa pools.

PHOTO: THE CLUB COMPANY

The remainder of our revenues come from our members contributing to the ecosystem of the club: food and beverage, golf buggy hire, golf pro shops, personal training, spa treatments and so on. We also get a lot of visitors coming to play golf, as well as guests staying in our hotels.

Our members also use our hotels. As Club Company members, they have access to all 18 clubs, so we see a lot of people using their membership to explore the UK, stay at our hotels and play golf or use the health club for free while they’re there. Our average hotel occupancy rate is well over 80 per cent.

This means it’s a well-balanced business in terms of overheads, revenues, seasonality and employment. We de-risk the business by being multifaceted and largely weather-agnostic.

Is The Club Company brand consumer-facing?

The primary brand that’s established in the local community is always the club’s name, with The Club Company as the secondary brand.

Doing this enables us to strike a balance between synergy and sovereignty. Each club is unique, but beneath this diversity sits a framework of consistency across elements such as F&B and gym equipment.

This approach also allows us to maintain a local feel while communicating the benefits of being part of a collection and the powerful fact that if somebody joins one of our clubs, they have access to them all.

The average hotel occupancy rate for the company is 80 per cent

We’re ambitious to grow and there’s a huge opportunity in the UK and overseas

You joined the business in 2020. What’s happened since then?

I joined three weeks before lockdown number three, so it was straight into crisis management mode. During this time, we began to look at cultural evolution within the team, creating a glass-half-full view rather than glass-half-empty after a torrid period of survival during COVID. We did a lot of work around training and retention of our team, including reward – not just in terms of pay but also benefits and training. We now have a stronger team with stronger performance management.

We then had to rebuild the business. Golf was the first area to reopen and saw a huge boom – people just wanted to get outdoors – but the whole business is now performing very strongly. We have a record number of members, surpassing 50,000. Some of that is through acquisition, but a lot of it is organic. We also have record revenues and profitability.

Members are paying more and staying longer: 41 months on average for health and 60 months for golf. In return, we work hard to offer value: since I joined the business, we’ve invested heavily in member feedback and into the product itself, across fitness, swimming, golf and the whole country club offering. We’re laser-focused on looking after existing members who’ve been very loyal to us; many have been with us for decades. We’re very self-critical, exploring what we could do better and see no point in expanding unless we first continue to service our existing guests.

Technogym has fi tted out the new gyms for The Club Company

Members have access to all 18 clubs and use their membership to explore the UK, stay at our hotels and play golf or use the health club for free

What is your strategy now?

It’s threefold – improve, enhance and expand.

Improve is about organic growth, doing what we do better, while ‘enhance’ is about enhancing facilities at existing clubs for the benefit of our members. We have a plethora of existing planning permissions to add everything from swimming pools to pergolas, driving ranges to hotels.

Looking specifically at the three clubs we’ve bought recently – one in Rutland Water, one in Cheshire and one in Nottinghamshire – they don’t have gyms and it’s very much our intention to add health clubs, making them more rounded country clubs, rather than just golf clubs.

The current golf members will get a health club facility they don’t have to pay extra for and it will also attract a new cohort of health-only customers. We expect to more than double the membership of each club, as well as increasing dwell time.

In the way of evidence, we recently invested several million pounds in Cams Hall Estate in Hampshire, adding a stunning health club into

There’s an option for a health clubonly membership

a previously golf-only environment. It’s been a roaring success. We’ve gained around 1,000 health members, as well as more golf members who see the value of having something additional to golf: the swimming pool, wellness and fitness environment. Finally, Expand is about increasing the footprint of The Club Company. We’ve already added three clubs and with our successful playbook, we believe there’s plenty of scope for further growth. Of course, the more we do so, the more value we bring to our members who can visit any of our clubs.

How have you enhanced your gyms?

The Club Company has a decades-long history with Technogym and in July of last year, we were one of its first customers worldwide to introduce Technogym Checkup. This self-assessment tool calculates your wellness age based not only on your aerobic capacity, but also your flexibility, strength and cognitive capacity. It’s about overall mental as well as physical wellness, which fits well with our Your ‘You Place’ philosophy.

PHOTO: THE CLUB COMPANY

Recent acquisitions will see health clubs added to properties which don’t current have them

We have a plethora of existing planning permissions to add everything from swimming pools to pergolas and driving ranges to hotels

Members are paying more and staying longer: 41 months on average for health and 60 months for golf

We’ve worked hard on personal training, too, and have seen double-digit growth every year for the last four years. We’re really focusing on PT not only as a revenue-driver, but also as an engagement tool. Meanwhile, we have extremely high group exercise attendance, so we’re constantly fine-tuning around customer demand. We offer Les Mills and have also introduced Hybr1d – our take on Hyrox – across all our gyms, both on group exercise timetables and through events and social competitions. We also run Float Fit – paddle board classes in the swimming pool environment where members can do yoga, high-intensity training and so on. That’s currently available in three clubs and is rolling out to a further three.

We’re blessed to have over 3,500 acres of land within the portfolio – in beautiful Green Belt golfing areas of suburban England – and we continually look at ways to maximise that space. We’re exploring options for outdoor gyms – perhaps bootcamps or outdoor pods, as it makes sense to introduce greater diversity in our fitness offering by bringing the inside out. We also try to bring the outside, in, not only in our fitness offering but across the country club environment. Where feasible, we’re adding beautiful pergolas with retractable roofs, so when the weather isn’t playing ball, you can still go outside to enjoy anything from circuit training to a dining experience.

What about non-fitness enhancements to the business?

We have padel in three of our clubs at the moment. Subject to demographic analysis, ROI forecasts and planning permissions, we’ll introduce it in another four, as the sport grows in popularity. There’s also been some great innovation in golf over the last few years. On-course golf is growing at a reasonable level, but the growth of off-course golf is exponential. We’ve converted nine driving ranges into Strike Shack-branded entertainment areas where you can play numerous different games and virtual courses.

The clubs foster a connection to the outdoor environment

The

includes

portfolio

over 3,500 acres of Green Belt land

PHOTO:

This has been transformational in terms of usage, bringing a new audience into golf as well as helping expert golfers practise. This year, our nine Strike Shack ranges will see something like 35 million balls being hit. It’s a great pathway into full 18-hole or nine-hole golf membership. In fact, part of our strategy is to broaden the audience for golf, getting more women and youngsters involved. Over 60 per cent of our health members are female and every time they come, they see our beautiful golf courses. Going from nothing to a full 18 holes is intimidating, but if we have more pathways into golf – Strike

Shack and nine-hole memberships for example – more people might be tempted to have a go.

Tell us about your expansion plans. Momentum drives momentum, and success drives success. You have to earn the right to get further investment, but we’ve had three consecutive years of generating record revenues, member numbers and profitability. Our investor, Epiris, is highly supportive. Alongside investment in our existing clubs, we’re therefore also acquisitive. We want to grow and we believe our playbook can be successfully

The clubs oﬀ er many facilities for families to enjoy, including accommodation

PHOTO: THE CLUB COMPANY

parachuted into other golf clubs, adding new facilities to create multifaceted country clubs.

We’re constantly talking about expansion; a large part of my role in leading the business is looking at new opportunities. I won’t name names, but I’m confident of adding two more clubs in the next 12 months. In fact, I’m confident we’ll continue to grow by two clubs a year for at least the next five years. This is possible because there’s a lot of white space. To put this into perspective, the heart of our business is golf clubs – we add facilities to earn the right to call ourselves country clubs – and there are 2,500 golf clubs in the UK.

We de-risk the business by being multifaceted and largely weather-agnostic

The Club Company now has over 50,000 members – with 60 per cent being female

We have 0.6 per cent of the market and we’re clear market leaders. You name me any other business where the leader has less than 1 per cent of the market. When combined with our ambition and our playbook – all our learnings, battle scars and triumphs – this white space means a huge and very exciting opportunity for growth in the UK. In the short to medium term, we have a lot of opportunities to enhance our existing clubs, but we’re ambitious to grow and there’s a huge opportunity in the UK and overseas, which is why I would also never say never to going into places such as Ireland, Spain and Portugal. ●

PHOTO: THE CLUB COMPANY

Setting a new standard

EGYM is refi ning its product line-up while also launching a new Business Suite to connect its entire ecosystem, creating a centralised, data-driven management platform

EGYM is raising the bar in the fitness industry with the rapid expansion of its connected, cross-brand ecosystem – delivering a seamless, hyper-personalised workout experience powered by cutting-edge technology and AI. At the heart of this innovation is EGYM Genius, the most advanced AI-driven training system on the market, transforming how operators, trainers and members engage with their fitness journeys. Few exercises are as fundamental – or as demanding – as the squat. Recognising its importance for strength, stability and mobility, EGYM has reimagined this essential movement with the launch of its Smart Strength Squat, the latest addition to the company’s Smart Strength series. With digital resistance, guided motion and seamless integration into the EGYM ecosystem, the Smart Strength Squat transforms the squat into a precision-engineered workout for every member – that’s safer, more effective and fully-tailored to the individual. Designed to adapt effortlessly to every user’s needs, from beginners to advanced athletes and rehab patients, the Smart Strength Squat offers the safest and smartest way to build lower-body strength, improve performance and support recovery.

With its sleek design and precision engineering, it ensures safe and effective execution of the squat that delivers results like never before.

Smarter onboarding

Whether it’s swift and touchless onboarding, intuitive body analyses, flexibility tests, or the visualisation of training progress, the EGYM Fitness Hub takes member support to a whole new level by addressing three of the most urgent customer needs with a single machine.

And with the Squat Flex Test now part of the Fitness Hub, your gym and your members will benefit from an even more precise, data-driven and comprehensive onboarding experience. This new flexibility assessment evaluates movement to help deliver a more rounded picture of a member’s current mobility level, providing actionable feedback and enabling gyms to offer even more tailored, goal-oriented training.

EGYM Genius: AI-powered personalisation

Driving this intelligent ecosystem, EGYM Genius is a sophisticated AI platform that continuously learns and refines every member’s training journey. With each tracked workout, Genius evolves, creating progressively smarter, more personalised training recommendations.

The Smart Strength Squat adapts to user’s abilities and needs

The Business Suite provides essential real time data

PHOTO: EGYM

EGYM’s ecosystem of smart fitness equipment is expanding

What makes Genius stand out is its seamless integration with over 200 of the world’s leading fitness brands. By aggregating real-time workout data and expert insights, it ensures members benefit from a constantly-improving, fully-connected training experience, while providing trainers and operators with valuable insights to optimise performance and retention.

Streamline gym management

EGYM’s innovation isn’t limited to the gym floor. The newly launched Business Suite transforms operations for fitness operators, offering a centralised, data-driven management platform with single signon giving access to all EGYM products and services. This streamlined platform simplifies daily operations, providing real-time data insights for smarter, evidence-based decision-making; optimised management tools to reduce complexity and increase efficiency and enhanced member retention capabilities through predictive analytics and automation. By consolidating the entire EGYM product suite into one intuitive system, the Business Suite empowers operators to focus on delivering an exceptional member experience while driving operational improvements and business growth. With its expanding ecosystem of smart fitness equipment, AI-driven personalisation tools and

EGYM is reshaping the future of fitness – delivering smarter, more engaging and more effective experiences for members and operators alike

next-generation management solutions, EGYM is reshaping the future of fitness – delivering smarter, more engaging and more effective experiences for members and operators alike.

More: Discover how EGYM can take your business to the next level – book a demo now at www.egym.com/uk

PHOTO: EGYM

The vagus nerve Everyone’s talking about...

The vagus nerve is the driver of everything from sleep, mood and digestion to mental health and HCM predicts vagal toning techniques are heading into the mainstream. Kath Hudson asks the experts why the health of this nerve is so important to overall health

Louise Nicholettos Cornwall Physio

The vagus nerve is the longest and most complex of the cranial nerves and connects the brain to the heart, lungs, digestive system and many other organs.

Originating in the brain stem, it extends down through the body with branches reaching the throat and vocal cords, heart (affecting heart rate), lungs (affecting breathing patterns), stomach, intestines, liver and pancreas, kidneys and spleen. This extensive

Vagus nerve exercises are undoubtedly poised to move into the mainstream, and for good reason

network makes the vagus nerve a critical component of the parasympathetic nervous system, often called the ’rest and digest’ system which counterbalances the fight or flight (sympathetic) response.

The vagus nerve has a two-way communication system: sending signals from the brain to organs and delivering crucial information from the organs back to the brain. When activated properly it can reduce inflammation through the body, potentially alleviating various health issues from digestive problems to chronic pain.

Some of the signs the vagus nerve needs attention include digestive issues, blood sugar regulation problems, elevated heart rate, chronic inflammation, frequent infections and poor recovery after illness and exercise, difficulty managing stress, anxiety, mood instability, brain fog and sleep disturbances.

When vagal tone improves, interoceptive awareness – which recognises hunger and fullness, heart rate and breathing, emotional states, pain and comfort – also becomes more accurate, helping individuals to better respond to the needs of their bodies.

The vagus nerve also has connections to the vestibular system (inner ear balance) so good vagal tone can also improve balance and co-ordination, motion sensitivity, spatial awareness and neck and back tension.

Vagus nerve exercises are undoubtedly poised to move into the mainstream, and for good reason. The techniques are mostly simple and accessible and offer profound benefits across multiple body systems. Awareness will continue to grow and increasing numbers of people will start to incorporate them into their daily routines.

l See ‘How to reset’ on the final page of this article for evidence-based vagus nerve activation techniques.

PHOTO:

Dr Jason Culp

Chiva Som

Vagal tone resetting is becoming a significant focus in the health and wellness industry. With growing research and public interest in how the autonomic nervous system influences mental and physical wellbeing, therapies that enhance vagal tone are gaining traction. This trend reflects an evolving understanding of how lifestyle factors contribute to stress and inflammation, driving both traditional clinics and wellness providers to adopt these approaches to improve overall stress resilience and autonomic nervous system health.

Evidence shows that millions of people could benefit from strategies to improve vagal tone because of increased stress, anxiety and sleep issues. Modern lifestyles are linked to autonomic nervous system imbalances. As the vagus nerve is involved with heart rate regulation and modulating the body’s inflammatory responses, reduced vagal tone has been associated with cardiovascular diseases, such as heart failure and coronary artery disease and inflammatory disorders.

Low vagal tone is commonly observed in mental health conditions, such as depression and anxiety, potentially exacerbating stress responses. There is also emerging evidence linking imbalances in vagal tone to metabolic issues and gastrointestinal disorders, including conditions such as irritable bowel syndrome. These chronic diseases continue to rise globally.

When vagal tone is low, it often reflects a reduced ability of the autonomic nervous system to effectively manage, adapt or resist stress, which can lead to heightened symptoms of anxiety, poor sleep quality or insomnia, and depression.

Since low vagal tone is associated with decreased heart rate variability (HRV), a marker of the body’s resilience in handling stress, Chiva-Som offers a service called Biofeedback Rebalance that measures heart rate variability. As we guide guests through breathing exercises that encourage rhythmic, calm breathing and improve vagal tone, they can see in real-time, how easy it is to change HRV and immediately experience the relaxing effects.

Evidence shows that millions of people could benefit from strategies to improve vagal tone

PHOTO: CHIVA SOM / KLANG

Biofeedback Rebalance is used to measure heart rate variability at Chiva-Som

Improving vagal tone helps people achieve deeper relaxation

Six Senses

People are tired: brain tired, emotionally tired and physically tired and they need to find mechanisms to cope with it. At Six Senses we find that while guests may not arrive talking about their “vagal tone”, many are describing symptoms relating to it – fatigue that won’t lift, chronic tension, shallow sleep, emotional flatness. There’s an intuitive knowing now that something deeper is out of sync. They’re craving calm, clarity and connection. That’s the nervous system calling out for support.

I can speak to this personally. I had to look inward when my own DUTCH test revealed chronically high cortisol levels – my stress system was overfiring, even when I felt fine. Over the course of a year, I used everything Six Senses has on offer and slowly, gently, things began to shift. My cortisol is now trending in the right direction and the ripple effect has been profound. Better energy, deeper sleep, clearer thinking. Nervous system work is truly foundational. It changes how your body functions at every level. Nervous system regulation is the golden thread running through Six Senses’ programmes. We blend science and sacred traditions: restorative breathwork, sound healing, forest bathing, yoga nidra, red light therapy and biohacks such as cold exposure, compression therapy and more.

Nervous system work is truly foundational. It changes how your body functions at every level

One of the most exciting evolutions is the introduction of somatic therapy. We’re training spa therapists and wellness practitioners in these techniques that help the body to feel safe again.

Some of our locations use Apollo Neuro, a device which sends gentle vibrations to the nervous system to help it shift out of fight-or-flight mode and into a parasympathetic state. I used it on my own journey back to balance and its effectiveness showed in my HRV score. Guests might use it during meditation, a sound healing session, or somatic bodywork, creating layered, multisensory regulation experiences.

The results speak both in science and in story. We track improvements in sleep, HRV and selfreported wellbeing, but some of the most powerful shifts are intangible. Probably one of the most important results is that it makes individuals listen to their bodies again. Nothing is more intelligent and knowledgeable than our body, but our tendency to ignore the signals leads us to the wrong place.

Supporting the nervous system – whether through humming, breathwork, a forest walk or a smart wearable – isn’t indulgent, it’s essential. From personal experience, I can say the body wants to heal – it just needs the right environment to do so.

Anna Bjurstam will be a keynote speaker at the HCM Summit 2025

Anna Bjurstam

Practices such as sound healing, breathwork and yoga nidra all work to restore balance

PHOTO:

Nervous system regulation is foundational at Remedy Place

Dr Jonathan Leary

Remedy Place

Nervous system regulation is going to become one of the most talked-about, and most important, conversations in health and wellness over the next decade.

People aren’t just looking for fi tness routines or diets anymore — they’re searching for real balance, deeper healing and tools that help them feel safe in their own body.

As the world becomes more overstimulated and disconnected, the need for nervous system support is only going to grow. We’re just beginning to understand how critical it is for everything – our health, relationships, productivity and longevity.

There are so many factors that can lead to nervous system dysregulation, and the unfortunate reality is that modern life exposes us to almost all of them. Chronic stress, poor sleep, trauma (both physical and emotional), nutrient deficiencies, excessive screen time, lack of movement, shallow breathing and environmental toxins all place a constant burden on our nervous system. When we’re overstimulated, under-recovered and disconnected from our bodies, our system shifts into survival mode, operating in a sympathetic, fight-or-flight state for too long.

The future of wellness isn’t just about looking better or living longer, it’s about feeling regulated, grounded and resilient

When the nervous system is dysregulated, it impacts nearly every system in the body, with symptoms such as anxiety, chronic fatigue, digestive issues, inflammation, hormonal imbalances, brain fog or trouble sleeping, to

name a few. Over time, these effects compound and can contribute to more serious chronic conditions. Healing, connection and peak performance are not possible when the nervous system is out of balance. At Remedy Place, every experience is designed to restore balance, increase adaptability and build resilience within the nervous system. Some of our most effective vagus nerve and nervous system reset tools include contrast therapy, breathwork and sound baths, hyperbaric oxygen therapy, chiropractic and manual therapies. Nervous system health is the foundation for everything, from performance to presence to longevity, and we’re proud to be creating spaces where it’s prioritised, protected and optimised. Proper breathwork, cold exposure, human connection, high-quality sleep and movement are foundational. I believe the most powerful medicine comes from within. If you give the body what it needs and remove what’s working against it, it knows how to return to balance. The future of wellness is about feeling regulated, grounded and resilient in your daily life. That starts with the nervous system.

The marma massage stimulates points along neurological pathways

Nick Irani

Subtle Energies

Vagus nerve activation has long been an integral part of our work.

However, as awareness of the importance of the vagus nerve grows, we’ve recognised a need to create a dedicated massage treatment that is both profoundly effective and educational.

While many are beginning to hear about the vagus nerve, there remains widespread uncertainty around its function, how to regulate it, and the deep restorative benefits this can offer. This curated experience bridges that gap, offering people a grounded, science-backed therapy while deepening their understanding of this vital mind-body connection.

Subtle Energies has launched a massage to support the vagus nerve, which comprises pranayama techniques, a marma massage and the proprietary Vagus Nerve Procedure from the Bowen Therapy Academy of Australia: a gentle and precise tactile soft tissue technique applied along the upper thoracic, cervical and cranial regions.

The specific pranayama techniques incorporated are clinically shown to enhance heart rate variability (HRV) and increase vagal tone, improving stress resilience and emotional balance. Studies confirm even brief sessions of this pranayama can shift the nervous system from

Subtle Energies has launched a massage to support the vagus nerve, which comprises pranayama, a marma massage and a proprietary Vagus Nerve Procedure from the Bowen Therapy Academy

sympathetic overdrive into parasympathetic calm, making it a foundational tool in vagus nerve regulation. This technique also serves as a powerful and accessible take-home practice.

The marma massage gently stimulates vital points along the body’s neurological pathways. While very well studied in the ancient texts, modern interpretations align marma therapy with reflexive activation of the autonomic nervous system, supported by studies indicating increased parasympathetic response and reduced cortisol levels following marma point stimulation.

Research on Bowen is still emerging, and early findings suggest modulation of autonomic tone. It’s increasingly used in clinical practice to support neurovisceral integration, digestive function and emotional regulation. Our own experience in Bowen therapy is extensive and our clinical findings date back over 30 years, with an abundance of case studies using the vagus procedure.

High-grade essential oils, including Mogra, Sandalwood, Himalayan Rose, Jatamansi, Kewda and Tulasi are selected for their ability to modulate mood and autonomic function and some of these oils have specific chemical constituents that curate a more profound effect. Clinical trials have shown that specific essential oils increase HRV, reduce anxiety and lower cortisol.

PHOTO:

Parasym has invested more than US$10m in research to make vagus nerve stimulation accessible, non-invasive and safer for a broader population

Dr Elisabetta Burchi

Nurosym

Nurosym is a non-invasive, wearable medical device that stimulates the vagus nerve by delivering gentle electrical impulses to the auricular branch of the vagus nerve, accessible through the surface of the outer ear. The electrical signals are precisely calibrated to activate the parasympathetic nervous system, shifting the body out of fight or flight and towards rest and digest. The device can be worn while getting on with everyday life, including working, relaxing or during exercise recovery.

Over the past decade, Parasym – the developer of Nurosym – has invested more than US$10m into research to make vagus nerve stimulation accessible, non-invasive and safer for a broader population. The device is now backed by more than 50 clinical studies, conducted in collaboration with institutions such as Harvard, UCLA, Yale, UCL, and Penn State.

These studies have shown a range of physiological and psychological benefits, including up to a 61 per cent increase in vagus nerve activity within minutes; improved sleep quality and reduced fatigue; lower anxiety and depression scores; reduced systemic inflammation and improved heart rate variability. While Nurosym provides targeted stimulation, I recommend combining it with supportive daily habits to maximise its benefits: natural light in the morning to regulate circadian rhythms; prioritising nutrient-dense, anti-inflammatory foods; maintaining regular sleep and meal times; using breathwork, meditation, or gentle movement to engage the parasympathetic system, as well as reducing alcohol, caffeine and screen time, particularly before sleep. Practices such as humming, cold exposure, and social engagement can also help stimulate the vagus nerve. These practices, when combined with the Nurosym device, may help regulate the nervous system more effectively over time.

PHOTO: NUROSYM / LORENZO

MICHELNI

First person

Kath Hudson

Iemerged from a challenging run of life events a few years ago with a dysregulated nervous system, waking feeling exhausted and with anxiety and hypervigilance that was a constant energy drain, easily tipping me into overstimulation and overwhelm.

Brain fog affected concentration. I could never catch up on sleep because of waking in the night. It felt as though my soul was tired and I needed to go and stay at a high-end spa for a year. On my own.

After a 10-minute phone call, my GP prescribed HRT, anti-depressants and sleeping tablets. That felt very gloomy. Then I heard about the vagus nerve and embraced all the modalities to improve it: sea swimming through winter (contrast therapy is yet

I want stress to roll o me, to have the focus and zen of a Buddhist monk and the energy levels I had in my 20s

to come within 100 miles of my town); sound baths, somatic exercises, yoga, meditation, earthing, shaking, EFT tapping, breathwork, humming, walks in nature… While they all feel pleasantly calming – most of these practices I intend to keep forever – and my symptoms have improved over the years, it has still felt as though I’m falling short of a full vagus nerve reset.

I want stress to roll off me, to have the focus and zen of a Buddhist monk and the energy levels I had in my 20s, which I believe might be possible if I can sleep deeply for a solid eight hours every night. So I was intrigued to try the Nurosym – a device I could attach to my ear and carry on with my day. After the first go I had a cracking night’s sleep. Sadly it was just the one night.

However, over the course of a month – and it’s been quite a challenging month – I’ve noticed subtle, yet profound differences. My HRV has improved, I’m also getting better at behaviours which make my nervous system feel safe – resting when tired instead of my default setting of pushing on through; asking for help; setting boundaries; recognising what is in and out of my control; staying calm and not reacting in stressful situations; having difficult conversations rather than avoiding them; better concentration – it does feel like the fog rolling back; being more present; better tolerance to noise; less anxious; a more optimistic mindset and better energy levels. It does feel like the reset I’ve been looking for.

The eight hours of unbroken sleep is still a work in progress, but nights are trending in the right direction, so I’m feeling hopeful it will happen.

Nurosym stimulates the auricular branch of the vagus nerve

HOW TO RESET

Vagus nerve activation techniques

by Louise Nicholettos, Cornwall Physio

Tongue circles:

Gentle pressure on parts of the ear stimulates the vagus nerve

PHOTO:

We’ll build a presence in the US that matches the quality, culture and client-first mentality we’ve built in the UK

Greg Bradley

POWER

PLAYERS

BLK BOX is moving into the US market and continuing its expansion into Europe. We meet the new recruits who’ll be helping power this growth

From small beginnings in Belfast to an ambitious team with sights set on global expansion, strength equipment company BLK BOX is powering up for a new era of growth.

The business, which started with founder Greg Bradley and a couple of employees more than a decade ago, has grown to a team of 120 who design, build and deliver exceptional functional fitness and strength training spaces to health clubs and sports facilities across multiple continents.

Two new, highly-experienced individuals have just been welcomed into the fold. Their mission is to take the brand into the US market and consolidate and drive growth in Europe.

BLK BOX both designs and manufactures

The US mission

First up is Fergus Ahern, the new president of BLK BOX USA, who joined the industry in 1992 as a fitness instructor before moving into equipment.

Ahern relocated to the US in 2017 as GM of Power Systems, a distributor of functional and strength accessories, gaining deep knowledge of the market.

While he sees similarities between the markets –such as a focus on strength and lifting – he’s also aware of the differences: “In the US, everyone has strength spaces,” he explains, “but parts of the market would benefit from a greater focus on design. BLK BOX can bring its expertise and experience to this process.

“It’s also a virgin market for us,” says Ahern. “There’s a huge opportunity for BLK BOX USA to become a significant part of the business. I’ve no doubt the products, the company and the brand will be well received in the US.”

Building relationships

The second hire is Lyndon Wood as head of key accounts. Like Ahern, he brings 30-plus years of experience in the industry to the role.

Wood started out as a PT after completing a sports science degree and his path has taken him on a journey from managing a sports facility in Lanzarote to working in hospitality. He also launched Trixter, a bike-tech business and spent time at Myzone.

The US is a virgin market for BLK BOX – a huge opportunity for BLK BOX USA

Fergus Ahern

Of his new role, Wood says: “I’m heading up key accounts for Europe and will be taking a consultative approach, with a focus on understanding clients’ goals and working out how our products can offer meaningful solutions. It’s all about building genuine relationships and long-term value.

“My aim is to expose more people to what BLK BOX is capable of,” he says. “I think 80 per cent of the industry doesn’t know yet what this company can deliver.

“There’s a rare authenticity in the BLK BOX business,” says Wood, and the senior team is very open to new ideas – something that’s critical for growth.

“What stands out is the energy,” he says. “You walk into the building and it’s real – everyone lives and breathes it – it’s an inclusive culture and I’m genuinely excited about what’s ahead.”

80 per cent of the industry doesn’t yet know what BLK BOX is capable of delivering Lyndon Wood

The bigger picture

Bradley, says: “Fergus and Lyndon bring deep sector knowledge and a shared understanding of what it takes to build a world-class business.

“Fergus understands the nuances of the US market and with his leadership, we’ll build a presence there that matches the quality, culture and client-first mentality we’ve built in the UK, while adapting to the scale and demands of North American operators.

“Lyndon brings a huge amount of industry experience as we grow the depth and quality of our key account partnerships. His strategic insight will be key to supporting complex projects and long-term client success.” l

More: www.blkboxfitness.com

The Royal Society for Public Health found 67 per cent of young people feel pressure from social media to attain an idealised body type

Gen Zers are looking to gyms as one of their social outlets

Setting boundaries

Dr Hussain Al-Zubaidi shares his thoughts on how operators can support younger members with their mental health

The rise in anxiety and mental health issues among young people – highlighted recently in HCM's report (www.hcmmag.com/anxious) is the result of multiple factors.

Research highlights the impact of digital exposure and social media use, which are linked to anxiety, depression and body dissatisfaction. Academic pressures, uncertain career prospects and financial stress further contribute to feelings of burnout and distress. Despite being more digitally connected than ever, many young people report experiencing loneliness and social disconnection. Physical activity levels have also declined, particularly following the pandemic, which reduced opportunities for structured physical activity and movement. Global issues such as climate anxiety, political instability and economic uncertainty have created a heightened sense of stress among young people.

What’s the solution?

Addressing these challenges requires a multi-faceted approach that includes better mental health support, responsible digital consumption and the promotion of positive social connections and physical activity. It's encouraging to see more young people are choosing physical activity over alcohol, with recent surveys suggesting Gen Z is drinking less and turning to health clubs as a social and stress relief outlet. However, while gym culture can offer benefits, there are concerns that must be addressed. Excessive physical activity, particularly when motivated by body image concerns, can contribute to anxiety, low self-esteem, and even physical activity addiction. What’s portrayed as the ‘body standards’ are extremely high. Harrison Ford and Sean Connery used to be the yardstick among men 30 to 50

years ago, but now the bodies we see in films and social media make these icons look tame.

The fitness industry must ensure messaging promotes balance, recovery and long-term wellbeing, rather than encouraging extreme body transformations or unrealistic aesthetic goals.

A gym should be a space for all, where health is prioritised over appearance and where individuals feel safe and supported in their fitness journey.

My experience working with those in the sector is that they understand this and are hard to create supportive, inclusive environments. My greater concern is gym culture online promoting unrealistic and unhealthy goals.

Pressure to conform

Body image concerns and health anxiety are contributors to the rise in mental health issues among young people. Research from the Royal Society for Public Health found 67 per cent feel pressure from social media to attain an idealised body type. The culture of ‘fitspiration’ and fitness influencers has also been linked to lower self-esteem and a greater likelihood of disordered eating.

Dr Hussain Al-Zubaidi

PHOTO: DR HUSSAIN

It’s essential to shift the focus from aesthetics to functionality, wellbeing and overall health

Although body image is not the only driver of poor mental health, it plays a crucial role, particularly in environments where appearance is heavily scrutinised. Gym operators have a key role in fostering a positive and inclusive space for young members. By shaping a culture that values strength, function and wellbeing, rather than aesthetics, they can help prevent environments where unhealthy behaviours thrive. The messaging within gyms should promote physical activity as a tool for mental and physical resilience, not just a means to alter appearance.

Varied training options

Providing varied training options that encourage balance – such as strength training, recovery sessions and mindfulness-based physical activity – can help members develop a more sustainable approach to fitness. Additionally, ensuring gym environments are welcoming, with spaces that reduce intimidation, can support those who feel vulnerable in fitness settings. Staff training is essential in helping them identify signs of distress to ensure that those struggling with their relationship with physical activity receive appropriate guidance. For example, fitness professionals need to know how to recognise early warning signs of disordered exercise behaviours. Establishing intervention protocols is essential. This could involve a structured approach where staff are trained to spot signs of distress and know how to initiate a conversation in a supportive way. They should be equipped with the skills to engage in sensitive, non-judgmental conversations, and

a referral process should be in place to ensure individuals struggling with compulsive exercise or body image concerns are guided toward professional help, such as mental health services or dietitians.

Setting boundaries

Gyms may also need to consider setting boundaries on practices that could encourage unhealthy habits, such as excessive weighing, before-and-after transformation marketing, or workout routines that promote extreme calorie deficits. Establishing an environment that encourages balance and sustainability will help prevent the gym from becoming a space where disordered behaviours are normalised. Raising awareness is a crucial step in creating a healthier gym culture. Operators could introduce educational workshops led by health professionals, psychologists, or dietitians to discuss body image, mental wellbeing and sustainable training practices. Collaboration with mental health charities and awareness initiatives, such as Mental Health Awareness Week, could further help normalise discussions around gym culture and wellbeing. By making these changes, operators can create an environment that is not only physically beneficial, but also mentally supportive for all members. l Dr Hussain Al-Zubaidi is a GP, TV doctor and physical activity clinical champion

Clubs should create a non-intimidating, positive evironment

Gyms are becoming essential to employee benefit strategies, says Epassi, an expert in employee wellbeing schemes

Wellbeing

AT WORK

As employers adapt to the evolving expectations of a post-pandemic workforce, it’s clear that employee wellbeing has moved to the top of the agenda. No longer considered a ‘nice to have’, it’s now a strategic priority for companies focused on retention, engagement, and productivity.

Epassi recently worked with Pole Star Advisory to conduct the Great Employee Benefit Survey 2025 and the results re-emphasise the huge importance of employee benefit schemes in relation to the health, fitness and wellbeing of the UK workforce. As employers continue to look for new ways to support their teams, and employees seek new ways to stay active, this growing focus on wellbeing, which is now a strategic priority for 80 per cent of organisations according to Deloitte, presents a golden opportunity for gyms.

Employee wellbeing now encompasses more than ergonomic chairs and fruit bowls. It includes physical, mental, emotional and social health. Employees are also demanding more holistic support and employers are listening, with 76 per cent of UK employers planning to increase company benefit budgets in 2026 (Epassi UK, 2025). As hybrid work models become the norm, employers are seeking innovative and accessible ways to keep their teams healthy, engaged and connected. This is where gyms come in, not just as fitness providers, but as essential wellbeing partners.

Health clubs as community and wellbeing hubs

A significant 66 per cent of employees say their employee benefits encourage them to exercise more, and 86 per cent of employers say they actively promote the use of employee benefits. Additionally, 81 per cent of employees with access to a fitness benefit use it and are motivated by the desire to feel healthier (58 per cent), be more active (57 per cent), and support their mental wellbeing (41 per cent).

In this climate, gyms are uniquely positioned to support the full spectrum of employee wellbeing. Proven by the statistics above, they are no longer just places to lift weights, they’re becoming vital wellbeing hubs.

However, with hybrid working being adopted by so many, employees are actively seeking varied and engaging ways to stay active that go beyond their traditional gym membership and suit their hybrid-working lifestyles.

Subscription-based workout apps are the most popular option, chosen by 36 per cent of hybrid workers, followed by virtual personal training (33 per cent), home fitness equipment allowances (32 per cent), subsidised gym memberships (30 per cent) and pre-recorded online classes (29 per cent).

The role of gyms and health clubs

To fully tap into this potential and meet the needs of employees, gyms must position themselves as

Epassi offers a range of employee benefit schemes and works closely with operators to generate new revenue streams

By partnering with Epassi and offering corporate memberships, gyms can tap into a network of corporate clients looking to invest in their employees’ health

accessible, community-focused wellbeing hubs, offering not just equipment and classes, but also mindfulness sessions, social events, educational resources and virtual options to really support employee wellbeing.

Employees now expect wellbeing support to fit seamlessly into their work-life balance, which could be why we’re seeing virtual options growing in popularity. Fitness providers may benefit from expanding their services by pairing traditional memberships with adaptable digital options. Many began offering such solutions during the pandemic, but by further enhancing and evolving these offerings, gyms can better meet the continually changing expectations of modern consumers.

Importantly, 52 per cent of UK employers already offer a fitness benefit as part of their employee benefit package. This high engagement rate reflects the real value employees place on fitness support, especially when it’s made accessible and affordable. In fact, 31 per cent of employers say subsidised gym memberships could help support their hybrid working policies, presenting a clear growth opportunity

for fitness providers. When employers contribute towards membership costs, it removes a key barrier to access and encourages broader participation in fitness, driving demand and creating stronger ties between gyms and their local working communities.

A win for employers and a win for gyms

At Epassi UK, we believe access to health, fitness and wellbeing services shouldn’t be a luxury, which is why we connect gyms and wellness providers with employers looking to support their teams with meaningful wellbeing benefits.

We offer salary deduction or self-paid discounted employee benefit schemes focusing on personal health, physical health and active lifestyle.

By offering corporate memberships through our schemes, GymFlex and MyGymDiscounts, clubs can tap into a growing network of corporate clients looking to invest in employees’ health. It opens the door to new revenue streams, and positions your club as a vital part of a company’s wellbeing strategy. l

l More: www.epassi.co.uk/home

THE WHEEL REINVENTING

Embracing innovation can make your indoor cycling studio the most profi table space in your club, say Phillip and Jackie Mills

Any operator considering removing its indoor cycling studio needs to think again,” said Phillip Mills, founder of Les Mills International, at the inaugural HCM Summit last October.

With his advice both unequivocal and at apparent odds with rumblings in the sector, we felt the topic deserved further exploration – so we caught up with Phillip and also with Jackie Mills, chief creative officer at Les Mills, to discuss.

“We already know the value of group training in general when it comes to attendance levels, referrals, longevity and lifetime value,” Phillip told us. “Yet even within this broader group training category, indoor cycling has a uniquely valuable role to play.

“With its dimmed lights and wonderful connection to music, indoor cycling has a comparatively low barrier to entry; this is where club newcomers and long-time lapsed members should be directed. It's also a discipline that appeals to men, helping deliver greater gender balance within the studio environment.

“With the right innovation, indoor cycling studios can also be the most profitable spaces in

Phillip Mills at the HCM Summit 2024

PHOTO: LES MILLS / KRISTIAN FRIRES

PHOTO: LES MILLS / FINN

your clubs. There’s nowhere else you can serve so many people per square metre. Even better, the proximity of people to each other actually fuels and enhances the experience. You’re moving together. There’s a sense of intimacy and community.”

MISINTERPRETING THE FACTS

So why are some operators considering removing their cycle studios?

“The story we’re hearing is that since the pandemic, people don’t want to cycle any more,” Phillip adds. “We’ve found this to be an incorrect diagnosis of what’s happened.”

He explains: “It’s certainly true that some long-term members – people who may otherwise have stayed at the gym – found new habits during lockdown. They didn’t go off indoor cycling, but off the gym in general. Meanwhile, the average age of new joiners is typically in the mid-20s – and for this younger generation, strength and mind-body are the big trends.

“So, indoor cycling unquestionably took a hit – yet we have clear evidence that people do still want to cycle. At our Les Mills New Zealand health clubs, for example, indoor cycling has easily the

What is Les Mills The Trip?

Les Mills The Trip is a fully immersive cycle workout experience that combines a 40-minute multi-peak workout with a journey through digitally-created worlds.

With its screen and sound system, the workout takes motivation and energy output to the next level.

Les Mills wanted to understand whether the combined audio-visual features of The Trip enabled people to increase the intensity of their workout without noticing how hard they were pushing themselves, due to its immersive nature.

largest participation of any group training category: it accounts for 15 per cent of all club attendances and is the most profitable space in the facility.

“The key has been innovating in a way that’s genuinely different and exciting enough to reengage previous members, as well as appealing to the newer Gen Z joiners," he says.

“We've put immersive cycle programme The Trip into every Les Mills New Zealand club. Pre-pandemic it was only installed in two of the clubs. We also experimented with screen size to make The Trip more affordable and, in every case, found this brings young people into the club, as well as previous regulars.”

A research study found a novice group’s rate of perceived exertion – how intensely they thought they had worked out – was less doing The Trip than when doing the audio-only class, when in fact the intensity was the same, meaning the immersive qualities of The Trip enhanced their fitness experience and may assist with them keeping up with a regular exercise programme going forward.

A NEW ROUTE INTO CYCLE

Phillip continues: “Last year, The Trip alone accounted for 9 per cent of all Les Mills New Zealand club attendances; it was the undisputed hero of indoor cycling. But it also encouraged people to engage with indoor cycling more broadly. The Trip drew people in, but they then got serious about cycle, sought variety and migrated into other cycle programmes, such as RPM and Les Mills Sprint. In fact, all our indoor cycling programmes saw an uplift off the back of the reaction we got to The Trip.”

Other operators are enjoying similar successes, with The Trip now available in almost 4,000 health clubs globally – up from 130 pre-pandemic.

One great example comes from SATS Stureplan in Sweden, where in 2024 The Trip accounted for

The Trip is an immersive experience using music and digital worlds

47 per cent of all group fitness visits – a total of 65,000 attendances across 1,750 Trip classes.

“The impact of The Trip has been incredible,” confirms Anna Johansson, regional group fitness manager at SATS. “Not only has it attracted new members – it’s a USP that we know sells – but it has also increased class participation significantly.”

The Trip has also influenced the club’s revenue streams, particularly through corporate bookings.

Meanwhile in the US, Gold’s Gym So Cal Group offers The Trip, Les Mills RPM and Les Mills Sprint and has grown its cycle studios back to an average 70 per cent capacity – and rising – while Brick Bodies has leveraged the power of The Trip to return its cycle classes to capacity.

And in spite of young people’s interest in strength and mind-body, a number of large state universities are reporting a consistent presence for cycle among the top three group training programmes. “Our US team believes these Gen Z students will drive a massive resurgence in indoor cycling over the next few years,” says Phillip.

CONSTANT EVOLUTION

Innovation shouldn’t end with technology, however: to maintain high levels of engagement, programming must also continually evolve.

Phillip says: “SoulCycle was a great innovation when it launched in 2006, but its star began to fade as the industry moved on and new innovations came to the fore. Dancing on a bike was fun, but it was all sprinting in the saddle or standing up – and that formula remained broadly unchanged over time.

“At Les Mills, we are firmly of the belief that you have to keep innovating in your programming,

PHOTO: LES MILLS

The Trip is now offered in all Les Mills New Zealand clubs

Les Mills is currently trialling innovations for its cycle classes

We know it's the intervals and the musical journey that makes RPM a great way to get into exercise

whether that’s new concepts or pushing the boundaries of existing programmes.

“To offer a few examples, in 2015 we launched Sprint, our half-hour HIIT class, off the back of the boom in HIIT. It’s been hugely successful, especially where it sits alongside The Trip.

“The Trip is also constantly evolving. It’s already so different from when it launched 10 years ago and with the incredible things happening in the field of computer graphics, that innovation will only accelerate.”

PUSHING PROGRAMME BOUNDARIES

Jackie Mills says: “We pay really close attention to club numbers, too. As soon as they start to drop, we look at what we might need to shift up in the programme to keep people interested.

“Sprint is easy to vary because it’s interval-based and we mix it up all the time. As long as there are 20 minutes above 85 per cent max heart rate, we know we’ve got the intervals right.

“But we also continue to subtly innovate within RPM to maintain its appeal almost 30 years since it launched. We know it’s the intervals and the musical journey that make RPM such a great way to get into exercise, so over recent years, we’ve done two very cool things within the choreography to reinforce that. We’re also about to trial a third idea, just to keep things fresh.

“They’re a bit of a trade secret, but for example, we’ve explored the use of resistance

to make the ride more enjoyable. It’s been subtle but significant, because it’s about how people feel when they work out.”

A DIFFERENT MESSAGE

“We have to take some of the blame for the old ‘go hard or go home’ ethos of indoor cycling, which we drove through the first 10 years of RPM’s life,” acknowledges Phillip.

But Jackie says it’s now a different story: “We see RPM as the gateway class that welcomes all ages and fitness levels,” she explains. “We’ve been working on different innovations to ensure it feels beautiful to do. You’re very connected to the music, to yourself and to the ride.

“As part of this, we’ve added young people into our choreography teams, making them multi-generational, and most recently have been experimenting with music and the rhythm of motion for a deeper experience. Piloted as ‘Progressive Cycle’ in our Auckland clubs, this won’t roll out as a standalone concept – we don’t need a fourth cycle programme at this stage – however, our learnings from this pilot will influence the development of RPM. If our trial classes get waitlists, we know we’re getting it right! ● More: www.hcmmag.com/LesMillsCycle

Define your strength, fitness and functional training zones with one of our anti-slip rubber floor coverings or maybe utilise our bespoke, seamless polyurethane surfaces to transform your health and wellbeing spaces. Whatever your flooring requirements are we can help to create exceptional training environments for your members.

Refreshing gym equipment is a strategic investment that yields significant returns in operational efficiency, member satisfaction and long-term sustainability

SMART TACTICS

The ROI of refreshing gym equipment is so significant, it makes taking this approach a strategic imperative for fitness operators

In an era where member expectations evolve rapidly and operational costs continue to rise, refreshing gym equipment is no longer a luxury, it's a strategic necessity.

Leading operators such as Nuffield Health, Fife Leisure, Edinburgh Leisure, Parkwood Leisure, South Ribble Leisure, as well as the Ministry of Defence (MOD), have proactively invested in equipment refurbishment to enhance member satisfaction, improve operational efficiency and future-proof their facilities.

Refreshing existing equipment through refurbishment delivers significant operational efficiencies without the high costs of full replacements. This approach can drastically reduce maintenance expenditures and equipment downtime for operators.

Older machines often require frequent repairs and are more prone to failure, impacting both the member experience and service costs. Refurbishing equipment restores key components and improves reliability, helping facilities run more smoothly and predictably.

Top operators are doing it

Refreshing gym equipment is also a financially-savvy, environmentally-responsible decision. It optimises day-to-day performance, improves uptime, and provides members with a consistent, high-quality experience, while helping operators maintain tighter control over operating expenses.

South Ribble Leisure’s recent sustainability-led improvement programme demonstrates

how refreshing equipment can align with environmental and financial goals. By modernising assets rather than replacing them, it’s now on the path to reducing operational costs, while contributing to greener facility standards.

Nuffield Health worked closely with ServiceSport to execute gym equipment refurbishment programmes across several of their sites that align with its sustainability agenda, while the Ministry of Defence collaborated to refresh fitness equipment across several bases, ensuring high standards of training capability, while effectively managing costs.

Nuffield Health and the Ministry of Defence have also maximised ROI by extending the life of their existing equipment. With brand new replacement parts and components and improved durability, their refreshed equipment supports long-term budget control and reduces the frequency of costly emergency repairs.

Using this approach, the Ministry of Defence has successfully refreshed equipment across multiple sites, improving the user environment while minimising disruption, while Nuffield Health has focused on refurbishing a range of cardio and strength equipment, ensuring reliable, enjoyable workouts for thousands of members each month.

Happier members and higher retention levels Refreshing existing gym equipment is pivotal in enhancing the member experience, an essential factor in driving retention and boosting satisfaction.

While brand-new machines may be appealing, refreshed equipment offers a near-identical user experience when restored to high standards, often with significant cost savings that can be reinvested elsewhere in the facility.

For members, first impressions count. Clean, modern-looking, and fully functioning equipment signals a professional, wellmaintained environment. Refreshed equipment can deliver smoother performance without the wear-and-tear often associated with ageing kit. This ensures members receive a highvalue experience, building trust and loyalty.

From a psychological standpoint, members are more likely to engage consistently when equipment looks and feels new. They associate this with progress, innovation and a club that cares about quality. Ultimately, refreshing gym equipment helps facilities maintain a competitive edge, supporting long-term member satisfaction while avoiding the high costs of full replacement.

Strategic partnerships

Refreshing existing gym equipment isn’t just a technical process, it’s a strategic move that greatly benefits from

In today’s costconscious, competitive market, leveraging expert partnerships in equipment refreshment is essential for success

Refreshing gym equipment provides members with a consistent, high-quality experience

expert partnerships. By working with experienced refurbishment specialists, such as ServiceSport, gym operators can extend the lifespan of their equipment, ensure compliance with safety standards, and deliver an upgraded experience to members without the financial strain of purchasing new.

Specialist partners bring deep knowledge of equipment brands and parts sourcing. These partnerships ensure refurbishments are not only cosmetic, but also performance-enhancing. Operators can tailor refurbishments to suit usage patterns, member preferences and facility goals.

Strategic partners also help with long-term asset planning, advising when to refurbish, rotate, or retire equipment. This proactive approach minimises downtime, ensures consistent service quality and protects budget integrity.

In today’s cost-conscious and competitive market, leveraging expert partnerships in equipment refreshment is essential for operational success and member satisfaction. It’s a strategic investment that yields significant returns in operational efficiency, member satisfaction and long-term sustainability, while ensuring financial viability for clubs. ●

More: www.servicesport.com

PHOTO: SHUTTERSTOCK / NIKOLA SPASENOSKI

Show of strength

With the popularity of strength and resistance training driving change on the gym fl oor, Julie Cramer asks suppliers what innovations they’re bringing to market

Multi-directional force is applied via Dual Axis Technology

We have three new products designed to greatly improve hip movement and glute activation

Jim Pisani

Life Fitness / Hammer Strength

Our product innovation strategy goes beyond current trends; it’s rooted in understanding the natural movements of the human body and applying universal design principles to create equipment that offers exceptional strength workouts.

Our new Connect System allows operators to transform offline equipment into smart, connected machines. They can track machine usage statistics and provide members with strength progress insights and a gamified in-workout display to correct their form.

When coupled with the Life Fitness Connect app and workout builder, the Connect System brings all Life Fitness / Hammer Strength equipment into the digital age, increasing customer interactions and retention.

We’ve also launched multiple selectorised machines as part of our Insignia Series – these are machines with natural, independent, converging/diverging movements.

Dual Axis Technology provides multi-directional force to improve muscle hypertrophy. The Dual

Axis Chest Press, for example, combines the pressing resistance of traditional chest press with the pulling resistance of a pectoral fly.

We have three new products – the Glute Bridge, Sit/Stand Hip Abduction and Arc Leg Press – designed to improve hip movement and glute activation. We’ve also introduced upgrades and line extensions to our Hammer Strength Plate-Loaded Series. The Ground Base Multi-Squat is designed for bilateral and unilateral lower-body training, while Multi-Squat supports squats and lunges, and includes a dedicated pad for single-leg squats.

Our Plate Loaded Super Fly offers both flat and decline fly positions to target the chest from multiple angles for maximum muscle engagement.

The patented movement of the Pendulum-X Squat dynamically shifts resistance, making it lighter at the bottom where the exerciser is weakest and heavier at the top where the exerciser generates maximum force. Finally, our PWR Play, with 18 different stations, enables operators to create versatile, customised strength solutions for multiple environments and exercisers. More: www.lifefitness.com

PHOTO:

Our objective is to make targeted glute training both efficient and engaging

Michael Dorman

Precor

We launched a range of six biomechanically-engineered Glutebuilder machines and recently added three more – the Glute Squat, Glute Lunge and Glute Press. Each features optimised motion paths and resistance curves that deliver smooth, constant tension on the hip and glute muscles.

Gas-assist footplates and multi-angle backrests allow exercisers to find their optimum position, while the weight range welcomes beginners while also challenging advanced users.

Adjustable shoulder pad heights, footplate angles and band-peg connections enable progression from one exercise to the next.

Details are refined through ongoing collaboration with trainers and club managers, ensuring these

machines perform effectively and present well in any training environment.

Our objective is to make targeted glute training both efficient and engaging.

We also recently introduced the Olympic Spotter Bench for facilities without dedicated spotters. Integrated safety arms, secure J-hooks and weight-storage horns ensure user safety and organisation.

Constructed from powder-coated steel, the bench withstands heavy use and features tool-free adjustments for rapid reconfiguration.

We’ve also enhanced our RMS modular system by adding quick-release pins for station interchangeability, blank shroud options for a streamlined appearance and five cable station modules to accommodate varied workout programmes. Updated cam profiles replicate free-weight resistance curves more closely and QR-code placards guide proper exercise execution. These improvements reduce setup time, expand exercise variety and promote safer, more efficient training experiences.

Footnote: In October 2024, Precor signed a partnership with Dimension 6 Fitness to offer Nike Strength free weights to fitness facilities in North America.

Nike Strength free weights are being used with Precor’s benches, racks and plate-loaded strength products, with the deal providing fitness operators with direct access to Nike Strength’s portfolio of dumbbells, plates, barbells, kettlebells, and accessories.

More: www.precor.co.uk

PHOTO:

Gas-assist footplates allow users to find their optimum position

Rudi Panatta Panatta

With the growing interest in serious strength work, we’re delivering new biomechanics, tougher frames and smarter details. We’ve focused especially on our FreeWeight Special, a full-optional icon of plate-loaded training. The line is designed for safety and biomechanical precision, combining performance and user-friendliness, continuously enriched with new models and solutions.

This year we’ve introduced several new entries in our FreeWeight Special line. These machines are built to meet the expectations of professional athletes, with accurate biomechanics, ergonomic setups, and the solid feel you expect from Panatta.

We also revisited and improved some of our existing models, making them smoother, more compact and easier to adjust. In particular, we

With the growing interest in serious strength work, we’ve pushed even further – with new biomechanics, tougher frames and smarter details

focused on developing a full Arm Workout Circuit, with new machines such as the Three Angles Biceps, Three Angles Triceps, the Alternate Preacher Curl, and two new Alternate Arm Curls (45° and 120°). Together, they create a complete Biceps-Triceps training area — with variety and precision.

We’ve been living and breathing strength training for over six decades. All our equipment is 100 per cent made in Italy – designed, engineered,and built in-house with the same passion as when we first started. www.panattasport.com

More:

Machine upgrades from Panatta have created a full Arm Workout Circuit

PHOTO: PANATTA

Luke Januszek

Escape FItness

We’ve launched Octagon Load, a circuit-based training system designed to make strength training more accessible, safer and more engaging.

Developed through research with operators, coaches and athletes, Load combines traditional plate-loaded strength training with high-tensile bands for continuous muscle activation, especially at the end range of motion.

This new strength training category features five modular stations: lift, drive, row, squat and press. All exercises are performed standing, engaging the full kinetic chain and promoting safe, full-body strength development. Users can train across the full force-velocity curve, helping develop both power and speed.

Safety is a key focus. Load’s variable resistance system allows controlled adjustments, minimising injury risks and ensuring progressive overload for continuous movement – making it suitable for rehabilitation and for adults or beginners who may feel intimidated by traditional strength training equipment.

The system is compact and modular to fit a variety of spaces, while integrated storage and optional weatherproofing enhance flexibility for indoor and outdoor setups. Load represents an investment that delivers measurable benefits. It’s not just about lifting weights – it’s about training smarter, safer and more effectively. More: www.escapefitness.com

Load combines traditional plate-loaded strength training with high-tensile bands

All exercises are performed standing to engage the full kinetic chain

PHOTO: ESCAPE FITNESS

Technogym’s compact Selection 700 Dual models allow users to perform two distinct exercises

Nerio Alessandri

Technogym

We know the importance of strength training when it comes to improving overall health. Ever since its introduction, our Selection line has been a cornerstone of our offering and has undergone updates over the years to enhance user experience and performance. All Selection equipment is integrated into the Technogym Ecosystem for a seamless training experience. QR codes on the machines and NFC allow users to access video guidance and to track their workouts. Additionally, Selection 900 can be fitted with Unity Mini, for a connected training session where selected weight, range of motion and reps are detected and automatically tracked to be reviewed, both on Technogym App and Mywellness CRM. In our ongoing quest to deliver the most comprehensive and engaging workout experience, we’re excited to introduce five new models. The new Selection 900 includes Hip Thrust, Multi Flight, Glute Press and Standing Calf. These models feature natural movement, thanks to the Physiocam and optimal trajectories, ensuring users perform movements with the right load and are also easy to set up and use, with Quick Ergo Adjustments and the Smart Pin enabling rapid workout starts. Comfort is provided by ergonomic back seats that offer support, integrated storage for personal belongings and a towel-locking device to keep upholstery clean. Additionally, the compact Selection 700 Dual models allow users to perform two distinct exercises targeting different muscle groups, effectively doubling the available space. More: www.technogym.com

All Selection equipment is integrated into the Technogym Ecosystem for seamless training

Nine new plateloaded machines are joining the range

Nautilus

This year we’re launching nine new plate-loaded machines to add to our existing portfolio – seven designed specifically for lower body training.

Following the launch of the Belt Squat in March, the Standing Calf is next to debut –both have been engineered from the ground up to enhance lower-body performance.

Each machine in the series features a true 1:1 weight ratio, band peg resistance, integrated weight storage and extensive range-of-motion adjustments to accommodate all users. These additions deliver a premium training experience that keeps members engaged and progressing. For operators looking to elevate their strength floor, this new range offers the performance, versatility and innovation today’s users demand. More: www.corehealthandfitness.com

We’re launching nine new plate-loaded machines – seven designed specifically for lower body training

Ali Kemp

PHOTO: NAUTILUS

Each range is a reﬁ nement of our previous designs, directly informed by coach and gym owner feedback

Greg Bradley BLK BOX

We’ve responded to the surge in strength training by launching the 1, 3, and 5 Series – a fully scalable, modular range of rigs and racks.

Designed at our Belfast headquarters, the new series meets the evolving demands of facilities at every level, from small studios to elite performance centres. Each offers a mix of high-performance functionality, rapid delivery options and custom branding opportunities to create unique, future-proofed training environments that reflect our ‘Built Better’ promise.

The 1 Series offers a fast, off-the-shelf solution for smaller spaces needing quick turnaround without compromising on quality. The 3 Series is a modular, scalable system designed for growing facilities looking to differentiate through customisation and functionality, and the 5 Series delivers precision, durability and customisation for elite and professional training environments.

Each range is a refinement of our previous designs, directly informed by coach and gym owner feedback to enhance usability, comfort and performance – ensuring better member satisfaction, retention and long-term facility success. More: www.blkboxfitness.com

The new series of modular rigs and racks are fully scalable

PHOTO: BLK BOX

We’re introducing a Personal Training Pod, an all-in-one training zone tailored for PTs working on larger gym floors

Chris Parr

Indigo Fitness

Our focus has been on creating compact, multi-functional strength equipment that allow gym owners to deliver high quality coaching experiences, without constantly moving across the gym floor. These systems are particularly beneficial for independent operators and small group training facilities, where space and time are limited. By streamlining the training space, our innovations help deliver a more personalised, efficient experience. Members get more face time with coaches, while trainers have versatile tools at their disposal to customise sessions and drive better outcomes.

We have a number of new products launching this year. We’re updating our Shadow Series Half Racks and Full Racks with integrated cable stacks, for small group training operators. This hybrid solution allows coaches to combine free weight and cable-based movements, reducing the need for members to move between stations and improving session efficiency.

In addition, we’re introducing a Personal Training Pod, an all-in-one training zone tailored for PTs working on larger gym floors. This setup ensures clients receive a focused coaching experience while freeing up main equipment for general member use, improving flow across the gym floor.

We’re also expanding our range with multi-bay Cable Walls, available in 12-, 8- and 4-bay configurations to offer high-traffic, cable-based training zones that complement traditional strength programmes. More: www.indigofitness.com

PHOTO:INDIGOFITNESS/

The Shadow Series Half Racks and Full Racks are ideal for small group training experiences

Users can visualise their ideal training setups through 3D modelling and augmented reality

Oskar Ragvald

Eleiko Group AB

We’ve launched a suite of interactive configurator tools to update the way gyms plan and customise their strength environments and bring a new level of personalisation to facility design. Operators can visualise their ideal training setups through 3D modelling and augmented reality. This allows coaches, gym owners and athletes to build more efficient, high-performing spaces tailored to their needs. The configurators supports streamlined purchasing, with auto-generated quote requests and direct collaboration with the Eleiko team.

Gyms can use tech tools to better plan their strength spaces

It’s a step forward in user-driven, visual facility planning, in response to the growing demand for functional, well-designed strength training environments. Rather than launching a new physical product, we’re elevating how users interact with our equipment through technology. The Eleiko configurators enhance core product lines – including Prestera racks, multistations and storage – by enabling customisation and visualisation at a new level. Users can adjust features, attachments and layouts to match their space and training needs. It’s not a reinvention of the equipment, but of the planning and selection process – making it more accessible, intuitive and user-friendly. This innovation is a direct response to customer needs, helping operators create smarter, better-designed environments that improve training flow and equipment usage.

More: www.eleiko.com

Graham Bertrand

PSLT

We’ve been busy forming new partnerships with DHZ and SPLAN Fitness Mirror. The introduction of new strength and innovative technology ensures that we can now offer not just refurbished kit, but also a full range of strength at affordable prices.

The exclusive distribution of some of the DHZ ranges will enable us to offer ranges that suit all budgets – right up to premium boutiques – with a full spectrum of strength products. These include plate-loaded, fixed resistance and multigym stations, as well as associated accessories.

The SPLAN commercial fitness mirror ensures that we’re bringing the latest technology from the home to the gym, supplied by one of the only fitness mirror companies in the world. Offering both wall-mounted and standalone set-ups, the equipment enables workouts with weights from 2kg to 100kg, all controlled from the touchscreen.

Designed with adjustable arms to support a wide range of exercises, this piece of kit provides a comprehensive full-body workout, while eliminating the need for additional equipment and ensuring a clutter-free training environment. More: www.pslt.co.uk

The wall-mounted or standalone ﬁ tness mirror ensures we’re bringing the latest technology to the gym, while ensuring a sleek, clutter-free training environment

The SPLAN fi tness mirror is standalone or wall-mounted

PHOTO:

PHOTO: PSLT

Harry Tafota-Nash

Absolute Performance

We’re laser-focused on finding innovative solutions that respond to growing demand — particularly in terms of noise reduction and space optimisation – such as reinforced weightlifting platforms engineered to absorb impact, vibration and sound.

The aim is for operators to be able to expand their strength training zones into previously restricted areas, such as upper floors or shared-use buildings, with structural or acoustic limitations. We’re particularly interested in products that balance durability with sound-deadening performance.

PHOTO:ABSOLUTEPERFORMANCE

Innovations include the KingsBox SVR Platforms which reduces noise and vibration via a multi-layered construction with cushioning, they’re proven to absorb 200 per cent more vibration than standard 30mm rubber tiles. With a balance of firmness and shock absorption, they’re tailored for lifting, from Olympic to powerlifting.

We’re also launching the Foldable Adjustable Cable Pulley System – an evolution of traditional pulley machines. Designed to save space without sacrificing versatility, it mounts to walls or compatible racks and folds away easily and has ergonomic wheels, making it suitable for smaller gyms looking to boost training options. l More: www.aperformance.co.uk

We’re also prioritising space-saving solutions for smaller gyms, so every facility has the opportunity to offer a complete strength training experience, regardless of size through specifying things such as compact, foldable equipment, modular rigs and integrated systems that increase functionality without compromising floor space.

Our aim is to deliver practical, high-value options that support variety, efficiency and elevated user experience.

Weightlifting platforms absorb 200 per cent more vibration than standard rubber tiles

KingsBox SVR Platforms reduce noise and vibration

www.pslt.co.uk

Scan the QR code for more information or visit us at sports.regupol.com

compliance independently, placing significant demands on time and resources for managers.

One app, big impact

To tackle these issues, Total Fitness trialled the CoverMe Fitness app at three clubs. The app simplifies finding class cover in just three clicks, while also streamlining compliance, recruitment and communication with instructors.

Using CoverMe, managers at the trial sites saved around 10 hours each month, with class cover rates doubling from 40 per cent to over 80 per cent. The app’s success led to a full rollout across the brand’s 15 clubs in the UK.

Product development manager, Dean Zweck, says: “Arranging cover and checking documents for compliance took each of our Fitness Experience Managers more than 10 hours a month.

“Managers at the trial sites saved around 10 hours each month, with class cover rates doubling from 40 per cent to over 80 per cent”

Extrapolating that over 15 clubs, it’s the equivalent of another full time member of the team.”

Compliance and communication “Having an automated system that notifies both clubs and instructors when certificates or insurance are due to expire has saved even more time, gives increased protection to our members and instructors, and gives us peace of mind,” continues Zweck.

“The one-way messaging broadcast feature is a game changer. Now we have a simple way to communicate information and updates to instructors in a fair, controlled and compliant way, without opening the door to a protracted dialogue.

“Our managers can now enjoy their downtown and annual leave, without being interrupted by requests on a noisy WhatsApp chat.”

CoverMe’s data insights have also helped Total Fitness identify training and recruitment needs and a new budget now supports CPDs in areas such as aqua and indoor cycling. Zweck concludes: “CoverMe has been an excellent acquisition, increasing efficiency and providing value for money.” ●

More: www.covermeapp.co

The CoverMe app has transformed class management for Total Fitness, with huge time savings, stronger compliance and better talent management

For more insight, or to get in touch with the companies featured, visit www.fitness-kit.net and type in their keyword

Product innovation

Julie Cramer rounds up the latest health, fitness and wellness kit

The Ultra 1 reimagines the exercise experience, says Blake Fletcher

NordicTrack – supplier of connected fi tness equipment – is unveiling its Ultra 1 treadmill in the UK, marking its 50th anniversary.

The Ultra 1 features a v-shaped frame, brushed metal accents and natural wood finishes.

Aviation-style throttles, full-body

“Ultra 1 reimagines the exercise experience”

Blake Fletcher

The

Glute

cooling fans and deluxe surround speakers contribute to an elevated user experience.

A key highlight is the Ultra 1’s two-part design. The treadmill’s running deck is decoupled from the control hub, enhancing stability and ensuring that every step feels eﬀortless and smooth while keeping the screen perfectly still, even at peak speeds.

“The Ultra 1 is more than a treadmill; it reimagines the exercise experience,” says Blake Fletcher, UK & Ireland country manager for the company.

“It’s a celebration of innovation, design and performance all in one.”

fitness-kit.net KEYWORD

NordicTrack

Station is what gym-goers are calling for, says Matthew Januszek

Escape Fitness has unveiled its Glute Station attachment, which has been designed to meet the rising consumer demand for glute-focused training.

The attachment oﬀers precise load adjustment

The Escape Fitness Glute Station provides a lifting experience for glutes, legs and core. It features seven integrated resistance band pegs and adjustable back pad to support a wide range of exercises, training styles and abilities.

By pairing plates with resistance bands, the station oﬀers precise load adjustment that deliver eﬀective training results.

Integrating with Escape’s Octagon frames, the Glute Station is available in three diﬀ erent lifting confi gurations, enabling operators to maximise space on the gym fl oor.

“This innovation helps facilities stay relevant, competitive and results-driven” Matthew Januszek

“The Glute Station is a direct response to what today’s gym-goers are calling for,” says Matthew Januszek, co-founder of Escape Fitness. “Many members, especially women, want equipment that builds strength, power and definition in the lower body”.

fitness-kit.net KEYWORD

Escape Fitness

The Ultra 1 treadmill features enhanced stability

“Gyms can offer versatile workouts without compromising on space”

Monica

Sotkasiira

The design has user-friendly, minimal settings

We’re committed to pushing the boundaries, says Monica Sotkasiira

Gymleco has introduced the 029 Incline Press/Chest Flyes machine to its strength equipment line. The machine combines two chest exercises – incline press and steep chest fly – into a single unit, maximising efficiency and space.

Engineered for optimal biomechanics, the 029 features

an adjustable back support to accommodate users of all sizes, ensuring proper form and comfort. Its steep fly motion targets the chest muscles, offering a workout that’s hard to replicate. The design also features minimal settings, making it user-friendly for all fitness levels.

“We’re committed to pushing the boundaries of what’s possible with a single machine,” says CEO Monica Sotkasiira. “Our goal is to optimise space for operators, while providing solutions that enhance the training experience.

fitness-kit.net keywords

Gymleco

It moves the user through a natural range of motion says Euan Miller

The Primal Performance Series Plate-Loaded Ab Crunch is a tool for building and toning abs with precision.

seat pad to ensure flexibility for multiple abdominal exercises and effective activation of lower body muscle groups.

“It moves the user through a natural range of motion for

The machine enables a complete core workout

“The pivoting seat allows users to better engage the obliques”

Euan Miller

safe targeting of abdominal muscles, while overhead handles allow abs to pre-stretch with an upright posture for good form,” says Primal Strength’s head of product, Euan Miller.

The piece can be combined with Primal Performance Series weight plates, taking up to 150kg. Constructed from laser-cut steel with a black coating, the machine is built for heavy use and backed by a five-year frame warranty.

fitness-kit.net keywords

Primal Strength

PHOTO:

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Those using the mindfulness app increased their activity levels by 373 minutes per week

Power of the mind

Combining step-tracking with mindfulness training boosts long-term motivation to exercise, according to new research from the University of Bath, UK

Astudy by researchers at the UK’s University of Bath has found that daily mindfulness training increases people’s overall intentions to stay active in the long-term when tracking their steps.

Published in the journal Mental Health and Physical Activity, the new research – Getting Active through Mindfulness – found that while study participants who only tracked their steps increased their short term physical activity – it was the daily mindfulness exercises that pushed people to think about making a lasting change.

The trial involved 109 adults in England who weren’t meeting recommended activity levels. Over 30 days, all participants were asked to aim for 8,000 steps a day using a basic tracker. Half of the cohort also followed a daily mindfulness programme via a mobile app, with short practices focused on body awareness, movement and exercise.

The mindfulness sessions were created by the researchers in collaboration with the non-profit Medito Foundation and delivered via the free Medito app.

Getting results

By the end of the month, both groups had become more active. On average, those in the mindfulness group increased their activity levels by about 373 minutes of moderate exercise a week, while those only tracking their steps averaged 297 minutes per week.

Even short-term mindfulness training, when combined with step-tracking, can make people want to move more

In addition, those who used the mindfulness app reported a significantly stronger intention to keep exercising, which researchers suggest shows that a longer-term change was beginning – however the study has not yet been followed up to explore this trend.

Lead researcher Dr Masha Remskar from the department of psychology at the University of Bath’s Centre for Motivation and Behaviour Change said: “Our findings show that even short-term mindfulness training, combined with step-tracking, can make people want to move more – which could have lasting benefits. Helping people build that internal drive towards behaviour is essential, especially at a time when many people are struggling to stay active.”

“Intentions are one of the strongest predictors of future behaviour,” Remskar added. “What’s exciting is that adding a mindfulness component to step-tracking seems to help people mentally commit to being more active – laying the foundation for behaviour change.”

The team will now explore ways to make mindfulness training more appealing and effective. Future studies are expected to test whether the motivational benefits seen in this trial translate into real-world behaviour over time. l

More: www.hcmmag.com/mindfulnessapp

TRAKK 2.0

PROUDLY CHAMPIONING PHYSICAL AND MENTAL WELLBEING.

The Activity Alliance Annual Disability and Activity Survey report for 2023/24 found disabled people are almost twice as likely to be physically inactive compared with those without a disability, highlighting an ongoing disparity in accessibility in fitness spaces.

The power of exercise on physical and mental wellbeing is undeniable, which is why we are determined to revolutionise the fitness scene and create workout spaces that are truly accessible to everyone. We at Pulse Fitness have been honoured to work alongside Paralympian Ian Marsden on our Everyday Warriors campaign to redefine the standard of inclusivity in gyms.

Our commitment to creating inclusive environments extends beyond public gyms and leisure centres. We are incredibly proud to continue our longstanding partnership with the Ministry of Defence to deliver accessible, high-performance fitness solutions tailored to the diverse needs of military life. From revamped gym facilities to equipment installations, we’re proud to support the physical and mental wellbeing of individuals with kit that works for everyone, regardless of ability.

As the summer months approach, we at Pulse Fitness are remaining focused on breaking down barriers within the fitness industry and look forward to further opportunities to drive meaningful change.

Best wishes, Chris Johnson, MD

EVERYDAY WARRIORS CAMPAIGN.

Creating fitness spaces that empower individuals of all abilities has always been at the heart of what we do, but this year, we have been proud to take it one step further by partnering with two-time Paralympian, champion powerlifter and former Sports Personality of the Year, Ian Marsden, on our Everyday Warriors campaign.

Disabled athletes navigate challenges every day, often facing obstacles in fitness spaces that lack consideration for their needs. Our Everyday Warriors campaign aims to eliminate barriers and foster

inclusivity in gyms across the country with our Inclusive Line of fitness equipment.

Everyday Warriors focuses on creating environments where everyone feels seen, supported and able to achieve their fitness goals - not just meeting the minimum accessibility requirements. As a part of our mission, Ian Marsden has joined Pulse Fitness as the official Inclusive Line Design Consultant to review, refine and continue to innovate the equipment line with his deep understanding of the unique challenges faced by disabled gym-goers.

FITNESS SHOULD UNITE US, NOT SEGREGATE US.

I’m thrilled to partner with Pulse Fitness to ensure that their gym equipment caters to a wider range of needs. This will enable disabled athletes to train confidently and independently in the same spaces as everyone else. The amazing thing about the Inclusive Line equipment is that it looks like a standard machine, but features like the swing seat allow those in wheelchairs, like myself, to easily move it out of the way and train. Together, we’re redefining what inclusion looks like in the fitness world.

IAN MARSDEN

2x Paralympian, World Medallist & Champion Powerlifter.

WE BELIEVE IN PROGRESS AT EVERY STEP.

At Pulse Fitness, we are always working to meet the needs of our clients and create high-quality fi tness equipment that enables members to meet and exceed their fi tness goals. Launched at FIBO, our brand-new StepMill in our Cardiovascular Line is the perfect solution for members after a low-impact, high-intensity way to move.

Featuring our console technology for an elevated workout experience, the StepMill is designed to engage all fi tness levels with OnDemand options for 10, 20 and 30-minute workouts at varied intensity levels. Members can choose their perfect session, from beginner to advanced, and immerse themselves with our Premium package, featuring Apple GymKit, Strava and Miracast for seamless connectivity.

Our Inclusive Line currently consists of 18 pieces of strength and cardio machines, boasting features tailored to the needs of disabled users, including swing away seats to allow wheelchair users to seamlessly wheel into position, multiple adjustment handles to accommodate limited limb mobility and high-visibility colour schemes for users with visual impairments.

We are committed to building a standard where gyms are inclusive by design and are steadfast in our campaign to move away from the current model of segregated spaces for disabled users.

NEW NEW

Staying on top of industry trends to ensure all sites are future-proofed is a top priority at Pulse Fitness, which is why we are constantly working to refine our digital oﬀering, TRAKK, to provide the most elevated fitness experience. TRAKK is an advanced digital ecosystem designed to optimise both operator efficiency and member engagement through a range of powerful, data-driven tools such as a streamlined activity calendar and a wide range of exercise options.

A standout feature of TRAKK 2.0 is the transition to a web-based app, giving operators, PTs and staﬀ seamless access to cloud-based insights and analytics from any device. This makes member activity tracking and operational management more accessible than ever, turning TRAKK into a hub of real-time performance data.

WHY CHOOSE PULSE FITNESS FOR THE MINISTRY OF DEFENCE?

Alongside the design and installation of market-leading fi tness equipment, Pulse Fitness is committed to providing an exceptional service to our clients on an ongoing basis. Through Pulse Service, our engineers are strategically located across the UK to ensure expert support is always within reach, for both Pulse Fitness equipment and other brands, allowing us to uphold operational standards in the industry. The team boasts a 96% first-time fi x rate and a guaranteed 48-hour response time, minimising downtime for each site.

At Pulse Service, we believe in proactivity as well as reaction, which is why we assign a lead engineer familiar with each gym, conduct annual equipment inspections and provide a 24/7 online service portal for reporting faults and tracking requests. This portal also supports personnel of the Ministry of Defence with real-time service

OLD GEAR, NEW GAINS.

Breathe new life into your gym equipment with Pulse TRANSFORM. Our refurbishment service gives your machines a second life, delivering performance, style and sustainability without the cost of buying new. We handle the full process, including collection from your site, whether you’re based in the UK or overseas.

LET’S TRANSFORM.

tracking, access to detailed maintenance records and streamlined part ordering. Our experience delivering secure, compliant service to MOD facilities underpins our ability to meet complex, missioncritical requirements across defence environments. Enabling gyms and leisure centres to deliver the best experience for members is always our priority, which is why Pulse Service can also provide basic maintenance training for staﬀ onsite and a fi x-or-replace policy designed to keep the space running with minimal disruption.

MOUNT PLEASANT COMPLEX

Pulse Fitness is incredibly proud of its continued work with the Ministry of Defence, having worked across all branches of the UK’s armed forces for the past 15 years. No matter the location, we are committed to delivering durable fitness equipment to create top-tier training facilities, which is why we are proud to showcase our work across the Falkland Islands. We worked closely with the Ministry of Defence to coordinate the shipment of 21 ISO containers with over 1,300 pieces of equipment from the Strength and Cardiovascular lines, alongside more than 2,000 gym accessories to 22 sites, including the Mount Pleasant Complex, which is the biggest in the Falkland Islands.

DEFENCE MEDICAL REHABILITATION CENTRE

Alongside our work to create innovative spaces that meet the dynamic training needs of the military, we have been proud to support the Defence Medical Rehabilitation Centre at Stanford Hall in Loughborough. A Ministry of Defence rehabilitation facility that provides expert care and support for wounded, injured and sick Armed Forces personnel, we are honoured to have provided specialist equipment that supports strength, mobility and cardiovascular conditioning. The Pulse Fitness team focused on creating an accessible and user-friendly training environment that supports individuals facing additional challenges such as reduced limb mobility, wheelchair dependence or visual impairments.

HCM Issue 5 2025

GROUP

TRAINING THAT DRIVES GROWTH AND ATTENDANCE

GROUP TRAINING THAT DRIVES GROWTH AND ATTENDANCE

LClear opportunities

CONTENTS

Uniting the world of fitness

05 Editor’s Letter

12 HCM people

HCM people

Lucy Findlay-Beale

20 HCM news

Fit Tech news

30 Interview

www.HCMmag.com

MEET THE TEAM

HCM PDF

BIOSTRENGTH™. SUPERIOR RESULTS, FASTER.

23 OCTOBER

2025

GLOBAL EVENT

Fitness, health, wellness

Jamie Waring HCM people

What's the oﬀering?

What is the look and feel?

When do you launch?

India's fitness and wellbeing industry is at an inflection point

Lucy Findlay-Beale

event director, Elevate

Equinox fined $600k over ‘hard to leave’ memberships

Proper Hotels launches The Proper Club in LA

McKinsey confirms growth of wellness market

WATCH NOW

US penetration has reached an all-time high

Exercise beats drugs for battling cancer

Kerzner unveils flagship Siro fitness concept

Fitness Park Group to grow after investment

Jordy Kool taking TRIB3 and PILAT3S to UAE

LeisureDB report shows UK sector is flying high

Burn Lab studio built for content creators

The rate of UK pool closures is speeding up

Doncaster Dome is getting a £14m makeover

roundup

Apple launches audio wellness collection

Epicore raises cash for sweat innovation

Richard Calvert

Tell us about The Club Company

What’s the business model?

Setting a new standard

Smarter onboarding

Streamline gym management

The vagus nerve Everyone’s talking about...

Six Senses

Nick Irani

First person

HOW TO RESET

Vagus nerve activation techniques

Tongue circles:

POWER

PLAYERS

The US mission

Building relationships

Setting boundaries

Dr Hussain Al-Zubaidi shares his thoughts on how operators can support younger members with their mental health

Pressure to conform

Varied training options

Setting boundaries

Wellbeing

AT WORK

The role of gyms and health clubs

A win for employers and a win for gyms

THE WHEEL REINVENTING

MISINTERPRETING THE FACTS

What is Les Mills The Trip?

A NEW ROUTE INTO CYCLE

CONSTANT EVOLUTION

PUSHING PROGRAMME BOUNDARIES

A DIFFERENT MESSAGE

SMART TACTICS

Strategic partnerships