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12 - 25 June 2018 Issue 738
Growth drivers of fitness identified Increased consumer awareness of the benefits of exercise, flexible offers at gyms and advances in wellness technology are driving strong growth in the UK's fitness industry, according to a new report. The 2018 Insights Report and Wellness Index, compiled by wellness platform Mindbody, also identified an increased corporate interest in wellness as contributing to the growth. The report analysed data from 70,000 UK businesses and more than 2,000 UK consumers, and combined them with a recent IBISWorld industry
■■The report predicts the increasingly flexible approach to
report on the UK fitness sector.
workout regimes will bring an end to ‘peak hours’ at gyms
Among the findings of the Mindbody data was that three-quarters of the
instead create a fitness landscape that
nation (75 per cent) no longer had an
fits into the nation’s routines. Another
ongoing gym or studio membership,
key finding from Mindbody’s research
but that 63 per cent valued flexibility
was the increased and varied role that
when it came to their workout regime.
technology plays in the fitness industry .
The report predicts that the increasingly
"More than three-quarters (77 per cent)
flexible approach to workout regimes – and
of 18-24-year-olds use technology as part
working hours – will ultimately bring an
of their fitness routine," the report states.
end to the traditional ‘peak hours’ and
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Among the findings of the Mindbody data was that 63 per cent valued flexibility when it came to their workout regime
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