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Fitness is the new anchor tenant, with property developers seeking alliances with premium brands

Will you extend the brand? As a holistic lifestyle brand with fitness and training at its heart, we also have credentials in food through our successful Natural Fitness Food Brand and our restaurant The Pearson Room. Natural Fitness Food

photo: third space

Why KSL? KSL has a vision statement which is “to invest in the unforgettable to create the enduring.” I really like that. They’re a leisure-only investor and work primarily in the luxury segment. They really understand that customer experience is at the heart of businesses like ours. In short, they have relevant expertise, their values align with ours and they believe in what we’re doing. We first started talking to them over two years ago, so this was not a rushed partnership. It’s also great that our long-term backer, Encore Capital, has remained invested. This reflects their confidence and belief in what we do.

delivery also launched in April this year, allowing consumers to order our food outside the clubs, alongside nutritional support and healthy meal plans. We also have a sports medical business, a spa business and we launched our retreats business Third Space Escapes prior to the pandemic. Once travel is more stable we see Third Space Escapes re-launching with new locations and for both restorative and adventure-led trips. Our digital fitness proposition was developed rapidly during the successive lockdowns to support our members’ training at home with PT programmes and a range of our most popular classes, all delivered through our member app. Now it’s used both in and out of the clubs for personalised programmes and for members who are still partly working from home and wish to take a class from our on-demand library. There’s an opportunity to continue to grow and obsessively innovate in all of these areas of our business to further support and enrich the lives of our members. ©Cybertrek 2021 Issue 8 2021