CLADmag issue4 2018

Page 98

HOSPITALITY

Lighting choices create the required atmosphere at Canopy by Hilton in Washington, DC

Indeed, authenticity has been described as the new luxury. Many millennials want to feel they’re part of the place they’re visiting, so the hotel design must also draw inspiration from – and reflect – its location. This means there can’t realistically be a cookie-cutter approach across the chain. However, rough luxe is one common and repeating trend, with designers using exposed brick, concrete, metals, beat-up décor and repurposed or sustainable furniture to create an edgy or urban look at a cost-effective price. Materials should ideally link to the area’s heritage. For example, Krause Sawyer called on the city’s history and maritime culture when designing the Canopy by Hilton in Washington, DC. Largescale architectural elements of wood and metal anchor the space,

PHOTOS: GUILLAUME GAUDET

Krause Sawyer drew inspiration from the city’s heritage in their design

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Large scale architectural elements of wood and metal anchor the space inspired by the traditional fish market, dock constructions and warehouse features. Rough woods and metals are juxtaposed with smooth finishes and glass. The bedrooms have a signature canopy over the pillows, reminiscent of market containers and fish crates. Lighting is crucial, with a mixture of atmospheric lighting for cosy spaces and natural light via floor-to-ceiling windows in other areas.

ROOM SHARES Many millennials do not have particularly deep pockets and are discerning in how they spend their cash. They do well at making their income go a long way, by doing their research really well, often choosing their hotels through social media and TripAdvisor. In order to keep the cost down, they are happy to share rooms with mates, which is likely to impact hotel design going forward. “Sleep shares are addressing millennial needs,” says Koo. “Millennials aren’t marrying as much and often travel with friends. A room that can accommodate four singles in a luxurious environment could change the mix of kings and doubles.” JO&JOE, from Accor, is a concept that has been created with this in mind (see previous page). Meanwhile, LAVA designed a Youth Hostel Association (YHA) hostel in Bayreuth, Germany – an updated take on the youth hostel experience. LAVA director Tobias Wallisser says: “Our research showed Gen Y travellers want funky design, access to community and unique experiences; not just a clean bed and shower.”

CLAD mag 2018 ISSUE 4