Celebrating the 15th Anniversary of Go Pink! In 2005, a team led by Breast Surgeon Wendy S. Newell, MD, FACS, decided to create an annual Go Pink! event to bring awareness to breast cancer and the importance of mammography screenings. That year and the following, their mission was supported with advertising and the identification of high-risk patient populations and helping to get these individuals connected to mammography screenings.
In 2020, approximately 4,200 Go Pink! T-shirts were sold.
BREAST
In 2007, the Go Pink! team decided to create and sell specially designed T-shirts to help increase awareness and raise money to fund screenings for the underserved patient populations. A shade of pink is selected and a new design is created for the Go Pink! shirts each year. The T-shirts are sold to Bayhealth staff and members of the community for a donation of $10 or more. Proceeds after expenses are divided between breast screenings and education programs available through the Bayhealth Cancer Institute and the Delaware Breast Cancer Coalition (DBBC).
Since the inception of Go Pink! T-shirt sales, over $300,000 has been raised to support breast screening services for uninsured and underinsured women in Kent and Sussex Counties. Also, since Go Pink! began in 2005, 853 mammograms and 201 ultrasounds have been done in conjunction with the annual event and awareness campaign. Additionally, because of the momentum generated by Go Pink!, Bayhealth has been able to apply for and receive grant funding to help other women not represented in these numbers through its monthly breast screening clinics and also add breast navigation services to aid patients through the cancer care continuum.
GRANT RECEIVED FOR LOW-COST BREAST SCREENINGS The National Breast Cancer Foundation generously awarded $5,000 to Bayhealth to support its low-cost breast screening program. More specifically, the funds were used by the Bayhealth Cancer Institute to provide low-cost screening mammograms to women in need in central and southern Delaware. 8
