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CELEBRATING THE 15TH ANNIVERSARY OF GO PINK
In 2005, a team led by Breast Surgeon Wendy S. Newell, MD, FACS, decided to create an annual Go Pink! event to bring awareness to breast cancer and the importance of mammography screenings. That year and the following, their mission was supported with advertising and the identification of high-risk patient populations and helping to get these individuals connected to mammography screenings.
In 2007, the Go Pink! team decided to create and sell specially designed T-shirts to help increase awareness and raise money to fund screenings for the underserved patient populations. A shade of pink is selected and a able to apply for and receive grant funding to help other
new design is created for the Go Pink! shirts each year. The T-shirts are sold to Bayhealth staff and members of the community for a donation of $10 or more. Proceeds after expenses are divided between breast screenings and education programs available through the Bayhealth Cancer Institute and the Delaware Breast Cancer Since the inception of Go Pink! T-shirt sales, over $300,000 has been raised to support breast screening services for uninsured and underinsured women in Kent and Sussex Counties. Also, since Go Pink! began in 2005, 853 mammograms and 201 ultrasounds have been done in conjunction with the annual event and awareness campaign. Additionally, because of the momentum generated by Go Pink!, Bayhealth has been
Coalition (DBBC). women not represented in these numbers through its monthly breast screening clinics and also add breast navigation services to aid patients through the cancer care continuum.
In 2020, approximately 4,200 Go Pink! T-shirts were sold.
BREAST
GRANT RECEIVED FOR LOW-COST BREAST SCREENINGS
The National Breast Cancer Foundation generously awarded $5,000 to Bayhealth to support its low-cost breast screening program. More specifically, the funds were used by the Bayhealth Cancer Institute to provide low-cost screening mammograms to women in need in central and southern Delaware.
Your Support Drives Our Success
Bayhealth Cancer Institute is committed to providing support for our cancer patients and survivors throughout their treatment and recovery. Our success depends on grants, fundraising efforts, and contributions from people like you. These initiatives are not financed by patient charges or insurance plans. Many of our programs exist because of the generous gifts of our patrons, and no donation is too small to make an impact.
There are many ways you can give your support:
• Helping Hands Fund • Staff Education • Screening and Prevention Programs • Clinical Trials Support • In Memoriam • Celebrate • Volunteer
To learn more about these giving opportunities and how you can support Bayhealth cancer patients or to make a donation, call 302-744-7015 or visit
