Digital Skills for Doing Business

NEW DIGITAL SKILLS FOR DOING BUSINESS

Keep up with changing business needs by improving your digital skills on the latest software. These practical, hands-on classes are taught by live instructors who can answer your questions. Courses can be taken individually or as a series.

PREREQUISITES

Program is taught 100% live online Computer skills are required.

PROGRAM COURSES

• Google Applications for Business:

Part 1 • Google Applications for Business:

Part 2 • Marketing your business with

Google Apps • Google Applications Certificate (Optional)

•Digital Marketing Tools •Digital Marketing Content •Social Media In Action

•Quickbooks for Small Business •Data Analysis Using Excel

ONLINE INFORMATION SESSION

Thursday, May 12, 6:30-7:30 pm

Visit www.lehman.edu/ce for more information

Google Applications for Business, Part 1

Improve your productivity and efficiency by mastering the Google applications for business or personal use. Implement time-saving techniques with Gmail, Google Meet, Google Calendar and Google Drive. Prerequisite: Gmail account (free).

GAP 01 / 2 sessions / 5 hours / Zoom / $125 Wed 6:30-9 pm Jun 22-29

Google Applications for Business, Part 2

Create professional documents and presentations (such as brochures, inventory trackers, etc.) with Google Document, Sheets and Slides. Learn how to create surveys and collect data using Google Forms. Prerequisite: GAP 01 or equivalent experience and Gmail account (free).

GAP 02 / 2 sessions / 5 hours / Zoom / $125 Wed 6:30-9 pm Jul 13-20

Marketing your Business with Google Apps

Build your business’s online presence by creating a Google My Business listing and tracking Google searches. Help customers find your business online by creating a simple website using Google Sites. Prerequisite: Gmail Account (free).

GAP 03 / 3 sessions / 7.5 hours / Zoom / $185 Offered fall 2022

Google Application Certificate (Optional)

Earn a Lehman Certificate in Google Applications by completing an assessment on the content covered in GAP01, GAP02, GAP03. Prerequisite: GAP01, 02, 03 or equivalent courses.

GAP04 / 2 session / 2hours / Zoom / $45 Offered fall 2022

COORDINATOR Leslie Flor Figueroa

flor.figueroa@lehman.cuny.edu

NEW DIGITAL MARKETING

Digital Marketing Tools

Explore digital marketing tools that range from the familiar to the cutting edge. Discover how businesses evaluate and use these marketing tools to find new customers online. Through hands-on activities, you will determine which digital marketing tools are right for you. Course is taught 100% live online and computer skills are required.

DSB 01 / 3 sessions / 7.5 hours / Zoom / $185 Tue 6:30-9 pm Jul 12-26

Digital Marketing Content

Develop the foundation you need to enact a successful digital media campaign. Includes hands-on practice defining a customer profile, conducting competitive research, creating targeted content for all your digital marketing platforms website, email, etc. Course is taught 100% live online and computer skills are required.

DSB 02 / 3 sessions / 7.5 hours / Zoom / $185 Tue 6:30-9 pm Aug 9-23

Social Media In Action

Discover different social media platforms and their diverse audiences. Learn how to develop a social media marketing campaign and measure impact on your business. Prerequisite: Digital Marketing Content DSB02 or equivalent experience.Course is taught 100% live online and computer skills are required.

DSB 03 / 6 sessions / 15 hours / Zoom / $385 Offered fall 2022

Marketing Your Business with Google Apps

GAP 03 / 3 sessions / 7.5 hours / Zoom / $185 Offered fall 2022 (p. 30)

Microsoft Office Program

(p. 25)

QuickBooks for Small Business

Track your income and expenses in real-time by becoming proficient in Quickbooks software. Learn how to do practical tasks, such as reporting accounts payable and receivable, invoicing customers and preparing financial reports, and many more. A oneyear complimentary online QuickBooks license is available to students after registration. Course is taught 100% live online and computer skills are required.

CFM 69 / 10 sessions / 30 hours / ZOOM / $535 Tue 3-6 pm Jun 28-Aug 30

Data Analysis Using Excel

This class will use Excel’s statistical and financial functions, and tools such as pivot tables and charts, to detect, summarize and visualize patterns in datasets in areas such as health and business. Prerequisite: Excel Part 2 or equivalent experience or training. Access to desktop version of Microsoft Office 2016 or later required.

CFM 63 / 6 sessions / 15 hours / Online & Zoom / $205 Offered fall 2022

COORDINATOR Leslie Flor Figueroa

flor.figueroa@lehman.cuny.edu