MILSPO Social Co Magazine | Vol 1 Issue 1 Winter 2026

VOLUME 01, ISSUE 01 | WINTER 2026

MILSPO Social Co. Magazine Spouse-ly’s

Monica

Fullerton NOW MORE THAN EVER:

Advocacy to Action

STYLE YOUR AMBITION ORGANIZE YOUR SPACE FOR SUCCESS

Flourishing

SPIRITUALLY & PROFRESSONALLY

MILSPO

Social Co Magazine

Mission Statement Our mission is to champion the modern military spouse by amplifying the stories, wisdom, and entrepreneurial spirit of the women who live, lead, and rise through the unique challenges of military life. Grounded in camaraderie, femininity, patriotism, and empowerment, we create a platform where MILSPO and military-affiliated founders can be seen, supported, and celebrated. Through shared experience and collective strength, we equip women with inspiration, community, and practical insight — empowering them to build businesses, elevate their voices, and redefine fulfillment on their own terms. More than a magazine, MILSPO Social is a movement of women who cheer for each other, grow together, and ignite possibility for the next generation of military spouses.

Disclaimer: The opinions expressed in this publication are those of the individual authors and do not necessarily reflect the views of MILSPO Social Magazine or Lemons to Legacies, LLC. Content provided is for informational and inspirational purposes only and should not be considered professional legal, financial, or mental health advice.

Always consult appropriate professionals before making decisions based on the information provided.

Select written and visual content in this issue was created or enhanced using AI-based tools. Every piece is curated and refined by our human editors to maintain quality, authenticity, and editorial standards.

MILSPO Social Magazine Created and Published by Lemons to Legacies, LLC Founder & Editor-in-Chief: Kera Sanchez @milsposocialco milsposocialco.com © 2026 Lemons to Legacies, LLC. All rights reserved.

No part of this publication may be reproduced or distributed without written permission from the publisher.

MILSPO

Social Co Magazine Kera Sanchez

Editor-in-Chief, Founder of MILSPO Social Co. Magazine

Rachael Hill

Cover Photography

Stephanie Brown Contributor

Britt Hall

Contributor

Mary Howe

Contributor

Libby Jamison Contributor

Lauren Wittenberg Weiner Contributor

Kim Walsh

Contributor

She is gritty, she is witty, she is pretty— unstoppable.

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WHAT’S INSIDE— 6

Back to the Future Letter from the Editor

8

Gonna be Golden

By Stephanie Brown

18 23

Finding Yourself Again With Kay Durr Your Style Speaks Before You Do With Laura Longmire

11

The Entrepreneur’s Playbook— Rewritten for Military Spouses

By Lauren Wittenberg Weiner

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Graceful Balance With Brittany Edie

13

She’s a Power Spouse Meet Spouse-ly’s Monica Fullerton COVER FEATURE

32

She’s a Glow Getter Finding the Right Acid for your Skin

By Mary Howe

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

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Building Stories Together Sarah Doran & Jennifer Harms Launch a New Children’s Book as a Duo!

Leveraging Legacy With Marilyn Richesin

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Building Bold With the MIL Project

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Now More than Ever— Why MILSPOs Belong in Politics

By Libby Jamison

62

The Other Side of Resilience

By Britt Hall

49

Oh So Tidy From Chaos to Clarity With Katherine Picott

67

The New Era Of MILSPO Leadership

By Kim Walsh

More than a MILSpouse Summit with ASME With Founder Moni Jefferson

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

letter from the editor

back to the future

I met my husband in 2011, after a night of cocktails celebrating the start of Christmas break from school.

I was a high school Spanish teacher, he was home on leave, and a casual conversation at a hot dog stand quickly turned into an engagement, an elopement, and a full-blown leap into military life.

Within a year, I had packed up my classroom in Illinois and moved to Hawaii, ready to build a life together.

The years that followed were a whirlwind of deployments, job hunts, and reinvention. Breaking into the educational space in Hawaii as a Spanish educator was nearly impossible. One year, after finally landing a part-time charter school position that paid next to nothing, I juggled coaching soccer for toddlers, shifts at Ann Taylor, and anything else that helped fill in the gaps. Sure, I loved the discounts, but this was not what I had envisioned for my career or myself.

Eventually, my husband left the service and we returned to the Midwest. He used his GI Bill to finish his degree, earn his MBA, and step into a thriving corporate career. I found stability, too—ten years in a school I loved, moving from classroom teacher to Dean of students. But the itch never left him. Civilian life didn’t provide the purpose he craved. For years, I resisted the idea of reentering military life. Then we lived through seasons of profound loss—first his mother, then my own—and everything shifted. Life was too short to stay stuck. I realized how often I had held him back, and something in me softened. It was time to support this dream.

So in the fall of 2024, the whiplash began again—this time with two toddlers in tow. My husband left for Navy Officer Candidate School and then geobatched throughout the country for training, while I stayed behind solo-parenting, working full-time, and managing my flagship publication, Get Griefy. During a summer visit to Maryland to scope out our new duty station, I also began the process of transferring my certification and enrolling in an admin program, hoping to build on the career I’d built in Illinois.

But what I found was a disappointing realization: not much had changed since Hawaii 10 years earlier.

Certification transfers were labyrinthine. My admin program—hours of work and thousands of dollars— wouldn’t even count in Maryland. And in that moment of frustration (okay, maybe more than a moment), something clicked.

We needed a magazine that told the real story.

The story of the women who look at all this red tape, all this sacrifice, all this instability—and still say,

“Forget this. I’m building something myself.”

We needed a publication built on camaraderie, sisterhood, and possibility. One that highlights the grit, resilience, and brilliance of female military spouse entrepreneurs and militaryfounded brands. Our path is not the path represented on big-box magazine covers. Our journey looks different. Our success looks different. And our stories deserve to be told by us.

This is why MILSPO Social Co Magazine exists.

To showcase what’s possible.

To create connection in the chaos.

To remind every military spouse entrepreneur that you are not alone, you are not invisible, and you are absolutely capable of building something extraordinary—even in the middle of PCS orders, deployments, and all the unpredictable pivots of this life.

Welcome to Issue 1.

Welcome to the community we’ve been waiting for.

And welcome to the future we are building— together.

xoxo Kera Sanchez editor-in-chief

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Gonna be Golden

WHAT BEGAN AS ONE SPOUSE’S STRUGGLE TO FIND MEANINGFUL WORK OVERSEAS BECAME THE CATALYST FOR TWO OF THE MOST INFLUENTIAL MILITARY FAMILY ENTREPRENEURSHIP NETWORKS IN THE COUNTRY.

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

A

As the daughter of an enlisted Airman who served two tours in Vietnam and a mother who gave up her nursing career to raise a bunch of unruly kids, I never saw myself marrying into the military.

Not because I hated my childhood, on the contrary. My siblings and I changed schools so many times that I can’t even remember anyone I grew up with, but when I look back on that life, I am grateful to God for it. It gave me confidence in myself and the ability to adapt; two characteristics that served me well during my 20-plus years as a military spouse. Still, some things were a bit of a shock at first.

When I met Tom, whom I would marry a year later, I was a successful small business owner in Washington, D.C. I loved my business and made more money than he did as a young Lieutenant - probably not that uncommon. Saying goodbye to that life and moving overseas was definitely a change, but my failure to find a job even at the Navy Exchange - was a kick in the gut. It didn’t take long before I noticed that most of the military spouses around me were in the same boat.

That’s when something inside me totally shifted.

Entrepreneurs by nature seek solutions that improve others' lives, and seeing how unemployment affected so many military families in Tom’s command set me on the path that would eventually lead to the creation of The Rosie Network, one of the largest military entrepreneur networks in the country.

Still, something was missing. It wasn’t until I met Jaime O’Bannon and Beth Conlin - two of the smartest military spouses I know - that I realized there was more work to be done, especially for military spouse business owners.

Somehow, I managed to convince them to join me and build a chamber of commerce just for military spouses!

Today, the Military Spouse Chamber of Commerce is in the top 2% of fastestgrowing chambers in the U.S. Our goal?

To give milspouses a seat at the table in both the federal government and the private sector. That meant we had to identify who and what a military spouseowned business was, and we did! Our Military Spouse-Owned Enterprise Certification (MSEC) is recognized and accepted by companies such as DISNEY, AT&T, USAA, CVS Health, and others.

Should you choose to be your own boss, know that it is not always easy.

But one of the great lessons in life, and especially for small business owners, is that we are not meant to do things alone. Surround yourself with good people who want to see you succeed - trust me, it makes the journey worthwhile.

Over the past thirteen-plus years, I’ve had the honor of testifying before two Congressional committees, I’ve won awards I never sought out, and have even been featured on the cover of magazines. Still, the thing I’m most proud of in my professional career is the veterans and military family members who allowed me to play a small part in their entrepreneurial journeys.

Find your purpose and your tribe. It changes everything.

If you’re ready to grow, connect, and elevate your business, get involved with the Military Spouse Chamber of Commerce and The Rosie Network. Whether you’re seeking community, certification, mentorship, or a place where your voice genuinely matters, these organizations are here to support your journey. Join us—and take your next step with a tribe that champions you every step of the way.

milspousechamber.org @milspousechamber

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therosienetwork.org @therosienetwork

Shark Tank Believed in us

Because we believe in military spouses R.Riveter was founded to solve the biggest challenge military spouses face: building meaningful, portable employment. Military life isn’t predictable. Your career should be. R.Riveter provides portable income opportunities, creative work, and a community built on purpose. Seen on Shark Tank, carried across the country, and built by military families, when you buy from us, you’re not just choosing a handbag. You’re choosing to support the backbone of the military community.

When you carry the bag, you carry the mission. *CHECK OUT OUR AFFILIATE PROGRAM AND EARN 15% EVERY TIME YOU REFER A CUSTOMER** MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

LEARN MORE

Meet Lauren Wittenberg Weiner—

The highly successful government contractor, nine-figure entrepreneur, and bestselling author of UNRULY— reveals her top strategies for achieving success in your Blue Star life.

2. Embrace optionality.

Entrepreneurship is hard. Add in PCS moves, deployments, and the unpredictability of military life, and it gets even harder. But here’s the thing: those challenges also make military spouses some of the scrappiest, most resilient entrepreneurs out there.

Here’s my advice—tailored for the MilSpouse journey:

1. Lean on your village.

Networking is standard advice for pretty much everyone. But in the military spouse world, your village is your force multiplier, and honestly it probably confers an unfair advantage over anyone without this community behind them. These are the people who are your in-case-of-emergency after one meeting… and then will be your biggest hype squad from every corner of the world.

Leverage that superpower.

For military spouses, flexibility isn’t just a nice-to-have—it’s essential. Orders change, deployments happen, and control is often out of your hands. That means building a business model with multiple paths forward. Be ready to pivot—quickly—when the unexpected happens, or when unexpected opportunity presents itself.

3. Cut yourself slack.

That “perfect” entrepreneur on Instagram? They’ve got chaos behind the curtain too, trust me. Don’t hold yourself to a fake standard. The real win is building something that works in spite of the mess.

4. Define your own success.

Forget the Joneses. What matters is your goals, right now.

One client. A flexible schedule. A revenue stream that works through nap times. Decide what works for you, and embrace it. Celebrate the wins before you move on to the next challenge—and recognize that your path doesn’t need to look like anyone else’s.

5. Don’t shy away from the military community.

I once worried being “the military spouse entrepreneur” would pigeonhole me. Turns out, this community was always my launchpad, and continues to be to this day.

They show up. They lift you higher. Don’t overlook them.

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6. Build portability into your model.

It goes without saying that your business has to move with you if you’re staying with the military. Figure out what that means to you and your business model early.

Portability isn’t optional—it’s essential.

7. Use the resources built for you.

Military spouse entrepreneurs have access to grants, accelerators, and mentorship programs others can only dream of. Take them. They exist to help you win. But don’t limit yourself to only those programs. Use everything you can to help you launch and scale.

8. Remember: Resilience is your superpower.

You’ve already learned to pivot, adapt, and keep going through uncertainty. That resilience is exactly what makes great entrepreneurs. Lean into it.

Bottom line:

The path to entrepreneurship is always hard, and can be more so when you add on the military family challenges. But there is an authentic path that you can choose for yourself, and you can continue to pivot with the challenges of both entrepreneurship and military life. Build with your village, celebrate small wins, and don’t forget that resilience is already in your DNA.

@laurenwittenbergweiner

Lauren Wittenberg Weiner, PhD left a White House job to follow her husband’s military orders to Italy, where she founded WWC Global after being told spouses couldn’t hold professional jobs. She grew it to $100m in revenue, winning the largest woman-owned business contract in US Special Operations Command history before its acquisition in 2022.

A University of Michigan graduate with a Ph.D. from Dartmouth, Lauren lives in Tampa Bay, serves on nonprofit boards, cares for her parents, and is a proud hockey mom.

Learn more about Lauren and her latest book, Unruly on her website, laurenwittenbergweiner.com

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POWER SPOUSE POWER SPOUSE POWER SPOUSE POWER SPOUSE POWER SPOUSE POWER SPOUSE POWER SPOUSE POWER SPOUSE POWER SPOUSE MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

FROM STOPLIGHT TO STARTING LINE— HOW ONE THOUGHT CHANGED EVERYTHING. Monica Fullerton turned a fleeting moment of clarity into a multiplatform mission for military families everywhere.

When a red light signals all gas-No brakes.

That’s how it started. Monica Fullerton was riding to dinner with a few fellow military spouses, surrounded by casual conversation.

Babies, side hustles, base life—and then at one red light, it hit her.

“I realized in that one car, there was so much talent. One was a photographer, another sold handmade goods, another offered services. I thought, ‘If this is just one carload, what does the entire military and first responder community look like?’”

That red-light moment became the green light for Spouse-ly—a platform designed to make military and first responder spouse entrepreneurship visible, viable, and scalable.

“I arrived at our first duty station feeling completely lost,” she says. “I had all this education, but nothing fit the life we were living.”

She had to pivot from her dream career in broadcasting and communications into an industry she never anticipated, but as life often proves, one path leads to another. While working for Fortune 500 companies, she continued to grow and thrive as a corporate businesswoman.

“Military life gave me the grit, but it also gave me the perspective I needed,” she says. “And eventually, it gave me the idea that changed everything.”

A Platform That Moves With You Spouse-ly was built with movement in mind— not just the physical kind, but the kind that happens when military spouses decide to carve out space for their passions in a world that keeps shifting beneath them.

Whether stationed in Germany, Alabama, or Guam, vendors on the platform are creating consistency in a life that rarely offers it—building businesses that reflect their creativity, grit, and heart.

From handmade goods to professional services, Spouse-ly gives families a place to be seen for more than just their circumstances.

Today, Spouse-ly is a mission-driven marketplace with hundreds of vendors & thousands of products and growing national visibility. But it's so much more than just a place to shop it's a true entrepreneur ecosystem that includes Spouse-ly U, the IMpossible podcast, and Monica's online course + consulting business. But she’ll be the first to tell you: it didn’t start with a strategy. It started with a feeling and the boldness to follow It.

From Career Climber to Purpose Pioneer Monica didn’t dream of this path. She had a plan: journalism degree, MBA in marketing, a checklist of goals, and a vision of becoming a television host telling impactful stories.

But when she reconnected with her high school sweetheart, who happened to be commissioning into the Air Force, everything shifted.

“WE’RE NOT JUST HELPING PEOPLE SELL, WE’RE HELPING THEM GROW. WE’RE RESHAPING HOW THE WORLD SEES MILITARY FAMILIES—RESILIENT, CREATIVE, AND RESOURCEFUL AS HELL.”

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

And that vision is working. What began as a grassroots idea has grown into a thriving community of over 500 active vendors.

Together, they’ve launched thousands of products and services—everything from stationery and soaps to coaching and consulting—each one a small but powerful declaration: we are here, and we are building something that matters.

As word spread, so did the impact. Corporate gifting partnerships emerged. National press took notice. And suddenly, what started in a car ride to dinner was showing up in Forbes, CBS News, and boardrooms across the country.

Spouse-ly isn’t just a marketplace. It’s proof that when you give military families a platform—they show up, build up, and rise together.

Building More Than a Brand As the platform grew, so did Monica’s audience—and their desire for mentorship. So she launched her signature coaching program and course, focused on helping military spouses launch businesses with clarity, community, and confidence.

“I wanted to offer the kind of support I wish I had when I started,” she says. “Not just strategy, but belief.”

And because storytelling is still in her bones, she added a mic to the mix. The I’Mpossible Podcast is where Monica dives into real talk about businesses, identity, and what it looks like to build something bold in a life full of uncertainty.

Pictured: Monica and fellow Spouse-ly Vendors

“It’s like a coffee chat with your most driven, honest friend,” she says. “We talk about the stuff no one posts about.”

Burnout to Balance Behind every confident founder is a chapter they barely survived. Monica’s came in the form of trying to do it all herself.

“I didn’t ask for help, didn’t delegate, didn’t pause.

Eventually, I burned out.”

That wake-up call changed everything.

“I realized that sustainable growth isn’t about doing more—it’s about doing better. It’s systems. It’s people.

It’s trusting others and yourself.”

She rebuilt her business with intention, leaned into support, and created space for sustainability, not just hustle.

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What Success Really Looks Like For Monica, success isn’t about a revenue goal or press headline. It’s about alignment.

It’s the moments where she sees a spouse make their first sale. When someone goes from overwhelmed to empowered. When her twins peek in on a Zoom call and know their mom is building something with heart.

“Success to me is impact without burnout. It’s presence. It’s purpose,” she says. “And it’s showing the next generation that they don’t have to pick between service and self— there’s room for both.”

What’s Next The road ahead is wide—and Monica’s got both hands on the wheel.

Spouse-ly’s B2B gifting and corporate partnerships are scaling, creating more revenue streams for vendors.

Educational resources and vendor support are growing, helping businesses go from side hustle to full-time success.

The I’Mpossible podcast and coaching programs continue to elevate voices and build confidence in the community.

New strategic partnerships are forming, aligning with Monica’s mission to create visibility, opportunity, and lasting impact.

“We’re not just building a business—we’re building a legacy of possibility.” - Monica Fullerton

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@spouse.ly | spouse-ly.com @monica.fullerton Find her on LinkedIn d Black @Monica Fullerton : Ice

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Empowerment Leads Save My Spot

Save the date Join us at “Empowerment Leads: A Military Spouse Summit ™ ”: a virtual weekend designed to inspire, empower, and connect spouses everywhere.

Over two days, you’ll have the opportunity to choose from 7 powerful sessions, hear from an exclusive podcast series leading up to the event, and join live panels and networking opportunities, all from the comfort of your own screen.

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No need to worry about childcare, commuting, or apologizing if your little one hops on your lap while you take notes.

This space is designed with real life in mind.

Whether you’re looking to grow in your career, find new resources, or simply feel seen and supported, this summit was made for you.

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

finding yourself

again HOW KAY DURR IS HELPING MILSPO MOMS THRIVE BEYOND THE UNIFORM With a master’s in mental health counseling, years of experience supporting military families, and a deep personal understanding of the military lifestyle, Kay Durr is on a mission to help moms peel back the layers, reclaim their identity, and build peace—no matter how chaotic life gets.

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

By the time a military spouse has navigated their fourth PCS, solo-parented through multiple deployments, and rebuilt their life from scratch more times than they can count, they often hear the same advice: “Hang in there. You’ll get through it.”

But Kay Durr, founder of Thrive Beyond the Uniform and creator of The MILMom Line, knows that “getting through it” isn’t enough. Military moms, she believes, deserve more than survival —they deserve to truly thrive.

From Mental Health Counselor to Military Mom Advocate Kay’s journey into coaching didn’t start with a business plan. It started with a moment.

“I saw so many military moms navigating transitions—moves, career shifts, parenting solo during deployments—and they were just… overwhelmed,” she recalls. “One of my close friends was PCSing and doing everything she could just to hold it together. I remember thinking: there’s no way she has time for a Zoom call, but she still needs support.”

That realization sparked the idea for the MILMom Line Voxer Coaching, a voice-based, flexible coaching program designed to meet military moms exactly where they are—literally in the middle of their day—rather than adding another appointment to their already packed schedule.

“It’s built on the belief that military moms shouldn’t have to wait until they break down to be supported,” Kay says. “Support should move with us.”

The Work Behind the Heart Kay’s approach is deeply informed by her professional background. She holds a Master’s in Clinical Mental Health Counseling and has more than 11 years of experience in behavioral health, supporting children and adults through mental health challenges, co-occurring disorders, and substance abuse.

Her work with TAPS (Transition Assistance Program for Military Service Members and Families) and in transition coaching gave her a front-row seat to the emotional strain military life places on families. “I wasn’t just hearing stories of grief or uncertainty—I was witnessing women trying to stay strong for everyone else while quietly wondering, Who’s going to hold space for me?” she says.

In her coaching, Kay doesn’t just hand out tools —she teaches women how to regulate their nervous systems, process what they’re carrying, and reclaim peace even in unpredictable seasons.

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Peeling Back the Layers One of Kay’s signature approaches is helping military moms “peel back the layers.”

Over time, she explains, the roles of caregiver, supporter, and problem-solver can pile on so heavily that women lose sight of who they are outside of the uniform—whether their own or their partner’s.

“For some, it’s realizing they’ve been in survival mode for so long, they forgot what peace even felt like,” Kay says. “For others, it’s reclaiming their identity outside of being just a mom or just a spouse.”

Her message is clear: “You don’t have to lose yourself to serve everyone else.”

From Idea to Impact The first step to turning her calling into a business wasn’t perfect—it was simply permission.

“I didn’t have it all figured out,” she admits.

“But I knew I had something valuable to offer, both from my professional background and my lived experience as a military spouse and mom of four. I stopped waiting for the perfect time and just started.”

She began sharing her story online—the raw, unpolished parts—and created spaces where other women could feel seen in theirs. She invested in a coach, leaned into her network marketing experience, and built from there, one intentional step at a time.

You don’t have to lose yourself to serve everyone else Balancing Business and Life in the Military Lane Like most military spouse entrepreneurs, Kay has had to master the art of flexibility.

Her systems are grounded in habits and mindset work she learned early on, drawing inspiration from Mel Robbins’ 5 Second Rule, James Clear’s Atomic Habits, and the timeless wisdom of Jim Rohn.

But what most people don’t know is that she didn’t just learn these tools in a classroom. For nearly seven years, Kay was in network marketing — not the typical “sell and recruit” model most people imagine, but a business that her coach and mentor turned into a full-on personal development program. It was there that she learned the power of systems, routines, and mindset mastery.

Prior to these new perspectives, she didn’t even realize she needed them. Network marketing opened her eyes to what was possible, giving her a personal and professional foundation that, combined with her mental health background, became the blueprint for the coaching she does today.

“It’s not about perfection—it’s about intentionality,” she says. “I plan in blocks, build in rest, and stay connected to my ‘why.’ It’s not about doing it all— it’s about doing the right things, consistently, with grace.”

Kay’s Top Resource Playlist

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Advice for Military Spouses with a Dream If you’re sitting on an idea and wondering if you’re ready, Kay’s advice is simple: Start anyway.

“That idea in your heart is there for a reason,” she says. “You don’t have to have it all figured out.

Military life will never be perfectly calm, so stop waiting for the right moment. Take one small step.

Share your story. Talk to people. Test your idea.

Get support.”

Thrive Beyond the Uniform Through her signature program, Thrive Beyond the Uniform, Kay is already seeing transformation.

She’s heard from women who’ve joined her challenges, downloaded her resources, and finally felt like they had a space to just be.

“These moms tell me they’re grateful they found a place where they can be themselves,” Kay says.

“That connection is everything to me. It’s proof that this work matters.”

Looking Ahead Kay’s vision for the future is big and deeply personal. She sees Thrive Beyond the Uniform expanding into a safe, powerful community where military spouses and moms can reclaim their identity, peace, and purpose.

“I want them to know their stories matter, their dreams matter, and they can create lives full of joy, balance, and freedom—on their own terms,” she says.

At the heart of her mission is a simple reminder for every military mom: You are enough. You are seen. You deserve to thrive—beyond the uniform and beyond motherhood.

Kay’s 3 Quick Tips to Re-center in Chaos

1. Pause Before You Push Through Take 60 seconds to check in with your body — breathe deeply, unclench your jaw, relax your shoulders.

2. Ask Yourself: “What’s Mine to Carry Today?

Focus on your top 1–2 priorities and give yourself permission to let other things wait.

3. Build a Pocket of Peace Into Your Day

Claim a daily moment just for you — a walk, journaling, or quiet coffee.

LEARN MORE ABOUT KAY’S WORK AT: BEACONS.AI/THRIVEBEYONDTHEUNIFORM AND FOLLOW HER ON INSTAGRAM @KAYNOELDURR

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MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

Your style speaks before you do Laura Longmire knows exactly how to make sure it’s saying the right thing. As the founder of Where Life Meets Style, Laura has built a career helping women define and elevate their personal brand through wardrobe choices that feel authentic, flattering, and intentional. A certified Personal Wardrobe Stylist and Custom Color Analyst with over 20 years as a military spouse, she has a keen understanding of the unique demands and opportunities women face when dressing for different climates, cultures, and occasions. In this conversation, Laura breaks down common style myths, shares the secrets behind looking polished without over complication, and offers simple, transformative tips that can help any woman feel more confident—before she even says a word.

Q: What do you believe your wardrobe says about you—and how do you help clients align their style with their story and brand?

Laura: Your wardrobe tells people who you are- or who you want them to think you are- before you ever say a word to them. When I work with a client, we start by defining their style with 3-4 words that become the pillars on which their personal brand is built.

Q: What are some common style myths or mistakes you see women make, and how do you guide them past that?

Laura: One very common style myth is that every woman should have an LBD- Little Black Dress. While everyone should have a go-to piece that comes in clutch for a variety of life events, not everyone looks good in black, and not every woman feels comfortable or confident wearing a dress. Doing a custom color analysis and style assessment, where I determine a client's best neutrals as well as their body shape and style preferences, helps them know what their equivalent of an LBD should be.

Another common mistake women make is thinking they "can't" wear something, especially if they've never tried whatever "it" is on. Many times, we look at others who seem polished and put-together, or have a different size body than we do, and think we can't replicate their look.

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

Q: If you could give every woman one go-to styling tip that instantly upgrades her look, what would it be?

Roll or push back your sleeves for an instant upgrade. Whether it's a sweatshirt or a blazer, this will expose your wrists, which helps make you look longer and leaner. But more than that, it automatically gives the impression that you've put thought and intentionality into your look. It also keeps your sleeves from hanging over your palms and making you look like you're a kid wearing your parents' clothes.

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Con’t: Influencers like Katie Sturino and Taryn Hicks have helped women realize that style, and particular looks, can work for a variety of shapes and sizes. Oftentimes, it's a lack of confidence that is holding them back, and that's where I come in.

Having an objective professional who will be honest but gently encourage you, can make all the difference in the world. Instead of styling an outfit, many women simply put their clothes on and then determine themselves frumpy. What they sometimes fail to realize is that women who look polished put time and effort into their look beyond simply getting dressed. They often plan their outfits in advance (a serious time-saver, too!), and think to add accessories, add a shirt tuck, and pay attention to other little details that all work together, taking them from dressed to styled.

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Laura’s Favori Instagram Accoute nts for Style Inspiration Beyond the “Model Figure” Norm

Learn more about Laura by following her @wherelifemeetsstyle.co

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Military spouse entrepreneurs know the power of resilience, adaptability, and heartcentered leadership, yet few embody these qualities quite like Brittany Edie, founder of Graceful Balance Wellness and the Graceful Balance Collective. As a licensed therapist, yoga teacher, and military spouse of 17 years, Brittany’s story is a refreshing blueprint for anyone balancing multiple roles while building a business rooted in faith, authenticity, and healing.

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Graceful Balance

Brittany Edie’s Journey to WholePerson Wellness and Leadership

Building What She Couldn’t Find Brittany’s entrepreneurial journey began with a simple but profound desire: to create a kind of wellness space that she herself longed for. While married to a full-time active duty National Guardsman for nearly two decades, she intimately understands the unique stressors of military life—the unpredictable schedules, the juggling of family needs, the burnout from constant readiness, and the emotional toll of supporting a loved one in service.

She realized many traditional therapy practices missed the mark, focusing only on symptom management while overlooking the whole person: mind, body, and spirit.

Graceful Balance Wellness was born as a multidisciplinary, faithbased, trauma-informed practice that embraces the entire human experience. “I wanted a place where clients felt truly seen and supported, and where clinicians were also cared for,” Brittany shares. This dual focus on client healing and practitioner wellness sets Graceful Balance apart from many conventional practices.

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The Heart of the Collective: Retreats Rooted in Rest and Renewal Beyond the clinical practice, Brittany founded the Graceful Balance Collective, which started as retreats for women seeking a sacred pause from life’s chaos. These retreats cater especially to women who spend so much time caring for others —military spouses, moms, ministry leaders—yet rarely take intentional time for themselves.

Unlike the typical hustle-heavy wellness weekends, these retreats offer slow, sacred spaces for rest, reflection, and reconnection. Faith, nature, movement, and meaningful community are woven into every moment, creating an atmosphere where women can simply be, without pressure to perform or impress. This integration of Christian spirituality with trauma-informed care and holistic wellness creates a unique space where healing becomes embodied and lasting.

Brittany often hears from attendees: “This was the first time I’ve felt peace in years.” For her, this kind of deep transformation—not surface-level fixes—is the goal.

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Choosing Faith in Business— and Finding Freedom Early in her journey, Brittany was advised to sideline her faith to appeal to a broader audience. Yet, softening her identity left her feeling disconnected and less effective. “My faith is the foundation of everything I do,” she says, “not a side note.”

Deciding to lead boldly with faith transformed her business. Instead of limiting her reach, it attracted the right clients and collaborators—people hungry for healing spaces that honor both mind and spirit. Brittany’s experience is a powerful lesson for MILSPO entrepreneurs who worry about being “too niche”: authenticity attracts community.

Leading with Purpose in a Culture of Playing It Safe In today’s entrepreneurial world, the pressure to “play it safe” or “tone it down” is real. Brittany counters that staying true to your values—especially your faith—is not only vital but strategic. “People resonate with authenticity,” she says.

“Playing it safe can lead to burnout and a loss of purpose.”

Her leadership style centers on intentionality and empowerment. Rather than controlling or competing, she cultivates environments where others can flourish. “We rise by lifting others” is more than a motto; it’s a way of doing business that builds legacy over lone success.

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Integrating Mind-Body-Spirit in Business Brittany’s commitment to whole-person wellness extends to how she runs her business. Prayer, discernment, and intentional rest are woven into meetings, growth strategies, and partnerships. “Business isn’t separate from my faith,” she explains. “It’s an extension of it.”

This sacred approach means decisions align with mission and community well-being—not just profit. For Brittany, leadership involves stewarding what God has entrusted to her with humility and grace.

Empowering Others Without Losing Yourself One common fear for entrepreneurs is that empowering others might mean losing their own spotlight. Brittany offers a different perspective: “Empowering others multiplies your light.”

Graceful Balance operates on abundance, not scarcity. By lifting up fellow practitioners and clients alike, Brittany creates a thriving community where everyone rises. She encourages military spouses to see entrepreneurship as a space for collaboration and legacy-building, not competition.

A Radical Permission for Military Spouses Perhaps Brittany’s most poignant message is this: You don’t have to wait for a “better season” to pursue your purpose. Military spouses often put their dreams on hold, feeling their calling is secondary to their family’s service.

But Brittany insists there is a plan and purpose for your life too.

“Your growth may look different because of this lifestyle— but that doesn’t make it less valuable,” she reminds us.

Each day offers a chance to take one brave step toward the dream God planted in you—whether it’s building a business, nurturing a passion, or creating sacred rhythms at home.

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Final Thoughts Brittany Edie’s story is a beacon for military spouse entrepreneurs who long to build something authentic, faith-rooted, and sustainable. From creating traumainformed wellness spaces to leading retreats that nourish body, mind, and spirit, Brittany shows us that success isn’t just about hustle or numbers—it’s about creating Graceful Balance in all areas of life.

Her journey reminds us that leadership means showing up as your whole self, empowering others, and trusting that faith-led entrepreneurship invites the right people and opportunities to flourish.

Top Tips for Purpose-Driven Leadership from Brittany Edie Lead with Intentionality: Every action and decision should align with your core values and mission. Purposeful leadership inspires trust and clarity.

Empower Over Control: Focus on equipping and encouraging others rather than micromanaging. When you lift others, your impact multiplies.

Cultivate Community, Not Competition: Create spaces where collaboration thrives.

Healthy relationships fuel long-term success and personal fulfillment.

Integrate Mind-Body-Spirit Practices: Bring mindfulness, rest, and spiritual grounding into your leadership routine to stay balanced and resilient.

Stay Authentic, Especially When It’s Hard: Don’t dilute your values to please others. Authenticity attracts the right people and opportunities.

Prioritize Rest and Renewal: Sustainable leadership requires pauses to recharge.

Model the balance you want to see in your team.

Trust the Journey: Growth may look different from others’, and that’s okay. Lead with faith and trust that your unique path is enough.

Learn More & Connect

Explore Graceful Balance Wellness and Collective to join retreats, access coaching, and discover a community that honors your whole journey: Graceful Balance Wellness: graceful-balance.co | @gracefulbalancewellness Graceful Balance Collective: gracefulbalancecollective.com | @gracefulbalancecollective Upcoming Retreats: gracefulbalancecollective.com/retreats Free Resources:graceful-balance.co/resources Sign up for email updates to be first to know about upcoming retreats and mentorship opportunities.

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she’s a glow getter how to choose the right acid for your skin By: Mary Howe

alpha hydroxy acids (AHAs) the surface smoother AHAs, such as glycolic acid, are watersoluble and primarily work on the skin’s surface. Think of them as tiny brooms sweeping away dead skin cells, revealing a brighter, smoother complexion. AHAs are best for normal to dry skin types and are great for tackling dullness, uneven skin tone, and fine lines.

beta hydroxy acids (BHAs) the deep-clean divers The most well-known BHA is salicylic acid.

Unlike AHAs, BHAs are oil-soluble, meaning they can penetrate deeper into the pores to dissolve excess oil and debris. If you have oily or acne-prone skin, BHAs can help unclog pores, reduce breakouts, and regulate oil production.

This one’s for all the skincare girlies—especially military spouse entrepreneurs who juggle it all.

Between the hustle, the moves, and the mission of building something meaningful, your skin deserves its own mission: to look and feel as strong as you do.

One of the best ways to level up your skincare routine (and your confidence) is by understanding one of the beauty world’s powerhouse ingredients—acids.

You’ve probably seen them on the back of your favorite serum or exfoliating toner—AHA, BHA—and wondered, what’s the difference?

These two are the heavy hitters in many cleansers, toners, serums, and moisturizers. But knowing which one is right for your skin depends on your unique needs and goals.

We’re breaking it down: Alpha Hydroxy Acids (AHA) and Beta Hydroxy Acids (BHA)—what they do, who they’re for, and how they can help you glow with confidence, inside and out.

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which acid should you choose? skin type

objective

your acid match

Normal to Dry

Brighten, smooth, refresh

AHA

Oily or AcneProne

Deep clean, decongest, balance

BHA

Note: While there are other acids that fall somewhere in between these two categories, AHA and BHA are the most commonly used and widely recognized in skincare.

tips Start slow: Introduce acids 2–3 times a week to avoid irritation.

comination

Customized glow strategy

Try a blend or alternate days

Sunscreen = Non-Negotiable: AHAs and BHAs can increase sun sensitivity, so SPF is your new BFF. Consistency is key: Results come with time—just like building your business.

why active ingredients matter

mary’s picks

Active ingredients like AHAs and BHAs play a crucial role in your skincare routine because they are formulated to target specific concerns.

Unlike basic hydrating or cleansing products, actives work on a deeper level to improve the skin’s texture, clarity, and overall health. By incorporating the right acids into your routine, you can see real, noticeable changes in your skin over time.

final word: confidence is the ultimate glow When you understand your skin and give it the care it deserves, you’re not just improving your complexion—you’re reinforcing the way you show up in the world.

Because when your skin glows, your confidence follows—and there’s nothing more powerful than a woman who radiates both strength and shine.

for combinatio n girlies

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La Roche ar Posay Effacl Acid Face Salicylic ng yi rif la C Toner Solution

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Eminence Mangostee n Daily Resurfacing Cleanser

Mary Howe is a Family Nurse Practitioner, aesthetic nurse injector, and proud U.S. Air Force veteran. Blending medical expertise with artistry and compassion, she helps others look and feel their best.

Beyond aesthetics, Mary champions whole-person wellness and the power of mindset. Through her blog, she shares insights on health, resilience, and her Faces of the Military Community project— honoring service members, veterans, and military spouses.

Whether in the treatment room or writing about wellness, Mary’s mission is to empower others to live with strength, purpose, and confidence.

Website: marykatherinehowe.com Instagram: @_mary.katherinehowe Facebook: Mary Katherine Howe

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GlyMed Idyllic Cleanser with 3% Mandelic Acid

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Candles Wax melts Bath Products Scents and more

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“I had commissioned several artists for samples,” Sarah recalls, “but when Jen sent over her vision, I knew right away she was the one.”

—Sarah on Realizing Jennifer was the right fit

The process has been a dance of communication and trust. From manuscript to brushstroke, each step reflects the very resilience military spouses are known for: adapting, problem-solving, and creating beauty despite constant change.

COLLABORATION ACROSS TIME ZONES Sarah is based in the U.S. Jennifer works from the UK. Their partnership could have been complicated—different schedules, family demands, and the intensity of a traditional watercolor process where there’s no undo button. Yet instead of hurdles, they found harmony.

“Sarah has been such a great leader in this project,” Jennifer shares. “She’s given me the freedom to stay true to my artistic process while also guiding the vision.”

@author_sarah_doran authorsarahdoran.com

@brushworkimpressions

LESSONS FOR MILITARY SPOUSE ENTREPRENEURS Sarah and Jennifer’s collaboration holds powerful lessons for other military spouse entrepreneurs: Leverage your community. Sarah found Jennifer through Spouse-ly, a reminder that the best collaborators often live within our own networks.

Be willing to learn. Transitioning from digital illustrators to Jen’s traditional watercolor method stretched Sarah as a publisher, but the result is richer and more personal.

Prioritize communication. Time zones and toddler chaos are no match for honest, consistent conversations.

Honor the mission. Both women are fueled by a shared purpose: to authentically represent military families and honor veterans for future generations.

MORE THAN A BOOK

THE TAKEAWAY

For both Sarah and Jennifer, The Fearless and the Fallen is more than pages bound together. It’s a testament to what’s possible when military spouses embrace collaboration instead of competition. It’s proof that even in a lifestyle defined by transitions, we can create lasting impact.

Military spouse entrepreneurship is not about doing it all alone. It’s about weaving strengths, passions, and visions together to create something that couldn’t exist otherwise. Sarah and Jennifer’s partnership reminds us that collaboration isn’t just practical—it’s powerful.

“Each of us has a story to tell,” Sarah says. “You never know who needs to hear yours.”

Jennifer echoes that same encouragement: “If you feel drawn to create, to write, to imagine—there’s a reason. Your story matters. The sky is the limit.”

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Their spotlight shines on a truth every spouse entrepreneur should hold close: our stories, our skills, and our sacrifices are worth sharing. And when we do it together, there’s no limit to what we can build.

CHECK OUT SARAH AND JENNIFER’S SPOUSE-LY STORE TO PURCHASE BOOKS AND ART!

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With a Master’s in Interior Architecture and Design from The Academy of Art San Francisco and years of experience at high-profile firms, Rachel’s career was thriving long before military life threw her the first curveball. From San Francisco to New York, to DC and beyond, she worked with top firms, remote clients, and national retailers like CB2, constantly adapting her design career to fit the unpredictability of Air Force life. She even launched creative side ventures rooted in design and event planning before focusing full-time on interiors with her firm Beier Le Design.

But it was in the Mojave Desert—at Edwards AFB—where her entrepreneurial vision expanded into something much bigger than design projects for clients.

Listening to the frustrations of fellow spouses in remote locations, she began to imagine a solution: beautiful, functional, community-driven spaces that honor the grit of military life and the beauty of intentional living.

Military Life as a Foundation for Entrepreneurship Like so many military spouses, Rachel describes her journey as equal parts adventure, frustration, and resilience.

What Exactly Is The Mil Project?

Rachel lights up when explaining the concept.

“Think of a mixed-use development as a place where you can live, work, and play. Maybe you’ve walked down a street where boutique shops line the bottom floor and apartments or a hotel sit above them—that’s the model. Add in recreation and gathering spaces, and you’ve got a hub that feels like the heartbeat of a community.

Now, a micro-resort is a small-scale, boutique-style hotel or lodging experience that’s designed with intention at every touchpoint. It’s not just a place to sleep—it’s a place to connect, recharge, and belong.”

For families stationed in remote areas, this could be a gamechanger.

“In the beginning, I was just along for the ride,” she admits. “It felt weird, exciting, and annoying all at once. But over time, I realized how much adaptability and creativity we flex daily as spouses. Those qualities became my biggest strengths as a founder.”

Stepping into the male-dominated world of real estate development, Rachel says resilience has been her anchor: “It doesn’t matter to me how ‘hard’ something might be or if it hasn’t been done before— there’s always a way. That’s what military life teaches you.”

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“Imagine having somewhere to go that isn’t the base bowling alley or the same chain fast-food joint. A thoughtfully designed café where kids can play while moms gather. A lounge where remote-working spouses can post up for the day. A market where local artisans and military spouse entrepreneurs share space side by side.

That’s what we’re building—places that give people a reason to step off base, feel excited about where they live, and connect with both the military and local community.”

Your environment directly affects your mood, energy, and sense of belonging.

Thoughtful design can change the way you feel about where you live.

A Design Philosophy Rooted in Real Life Rachel’s vision for The Mil Project isn’t about luxury for luxury’s sake. It’s about intentionality.

“We’re bringing together contrasting materials and ideas—the grit of military life and the beauty of intentional living. That might mean pairing warm wood against concrete, or a custom high-end piece alongside a thrifted gem. We’re designing spaces that feel layered, lived-in, and approachable, not temporary or generic. That’s what’s missing from most housing and hotel options near bases.”

Building More Than Buildings For Rachel, The Mil Project is about more than real estate—it’s about quality of life.

“Your environment directly affects your mood, energy, and sense of belonging. Our goal is to make families not just tolerate a remote assignment but maybe even look forward to it. Imagine being excited for your next PCS because you know there’s a Mil Project waiting there. That’s the legacy I want to create.”

And she’s not stopping with Edwards AFB. Laughlin, Vance, and Minot are all on her radar, with a longterm vision of reaching every remote installation across all branches.

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Where She Is Now: Early Stages in Motion At MILSPO Social Co, we think it’s important to highlight entrepreneurs who are in the middle of building, not just those who have already arrived. That’s where Rachel is today—with The Mil Project still in its early stages.

She’s researching properties, refining site plans, and sketching designs for the first micro-resort. Much of her energy is focused on navigating approvals, securing funding, and shaping a vision that reflects the needs of the community it’s being built for.

“The due diligence and approvals are a lengthy process,” Rachel explains. “Right now, we’re focused on getting all the pieces in place so that once we break ground, we can move forward quickly— and in a way that truly serves military families.”

This stage is less about glossy renderings and more about persistence: asking the right questions, building the right partnerships, and keeping the long-term vision in focus.

Proof: Do not circulate

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Success, Redefined

Words to Live By If Rachel could leave fellow military spouse entrepreneurs with one message, it’s this: Don’t wait for permission. “In the beginning, I thought I needed to do small projects to ‘prove’ I could do something bigger. A mentor reminded me—there’s nothing actually stopping you but you.”

Become obsessed. “If you have a big dream, study it, live it, talk about it. Listen to podcasts, find your people, surround yourself with those who are doing it too.”

Just start. “Take one small action every day. Don’t get paralyzed by the what-ifs.

No one is watching you as closely as you think.”

For Rachel, success isn’t measured only in blueprints or ribbon cuttings. It’s measured in belonging.

“If The Mil Project helps another spouse feel grounded in a new duty station, or excites a family to explore their town instead of retreating to base housing, then it’s working. As a mom, I think about my kids too—if they can see families laughing, connecting, and building community in spaces we created, then that’s success.”

FOLLOW ALONG AND WATCH THIS PROJECT COME TO LIFE IN REAL TIME!

www.themilproject.com @themilproject Also, check out Rachel’s Lifestyle Brand The MIL Life—COMING SOON themillife.com

It doesn’t matter to me how ‘hard’ something might be or if it hasn’t been done before— there’s always a way.

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NOW more than ever Why Military Spouses Belong in Politics By: Libby Jamison Let’s be honest: people are exhausted, especially military families. The stress and the headlines are relentless. Political division feels like it’s at an all-time high, and many Americans are tuning out altogether - they are tired of the noise, the gridlock, and the constant barrage of crises.

But amid the fatigue and the chaos, something powerful is happening.

Across the country, more everyday people are stepping up to run for office, recognizing that real change doesn’t just come from Washington - it starts in our neighborhoods, our school boards, our city councils. And military families are uniquely positioned to lead in all of these roles.

Military Families Have Always Stepped Up — Now We’re Stepping In Military families are no strangers to challenge. We navigate frequent moves, solo parenting during deployments, unpredictable schedules, and the emotional weight of global conflict and domestic instability. We often balance jobs, volunteer work, parenting, and caregiving - often all at once.

In this high-pressure environment, civic engagement can feel like a bridge too far.

Many military spouses worry about crossing professional or ethical lines that could affect their service member’s career.

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Others feel their years of unpaid leadershiprunning FRGs, organizing phone trees and meal deliveries, or advocating for policy changes for our community - don’t “count” in a political résumé.

But here’s the absolutely do.

truth:

they

Military Spouses Have What Politics Needs The political world doesn’t just need more voices - it needs voices that understand how to lead with compassion, resilience, and integrity.

Military spouses bring lived experience managing complex systems under pressure, advocating for issues like employment, healthcare, and childcare, and finding solutions across diverse groups and backgrounds.

We already know how to: Organize communities and respond to crises Navigate bureaucracy to get real results Advocate effectively for healthcare, housing, childcare, and jobs Build coalitions across race, class, and ideology

Our Military Family Community Deserves a Seat at the Table We live at the intersection of defense, domestic policy, and family life. Our lives are directly shaped by decisions made in Congress, state legislatures, and local councils: Whether our service member goes to war Where in the world our service member and our family will be stationed What healthcare coverage will be available for our family Access to affordable, reliable childcare on base and in our communities Whether affordable housing will be accessible Availability of resources for military families How much our service member will be paid What retirement benefits our service member will receive Because of this expanded impact on our own lives, we are uniquely positioned to talk about the importance of government decision-making, not only in our community but for our civilian neighbors as well. Many of us have also spent significant time working on solutions to these problems and are poised to apply those problem-solving skills to serve a wider community.

Despite this deep connection to policy, military families remain dramatically underrepresented. Fewer than two percent of congressional staff have served in the military*. Very few of those elected to Congress are family members.

These are not just “soft skills” - they are the foundation of effective governance.

*Military Times MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

And the Momentum Is Already Building

Dawn Gile, a retired Army spouse, currently serves as a Maryland State Senator.

We are fortunate to have inspiring examples of military spouses already leading the way in public service: Nikki Haley served as Governor of South Carolina while her husband deployed, and later ran for President.

But advocacy alone isn’t enough. We need members of our own community among the elected officials making these decisions that affect us all.

From Advocacy to Action Yes, it’s hard. Yes, the system can feel broken.

But the best way to rebuild it is from within.

Advocacy is powerful - but it’s time we go further. It’s time for military spouses to run, lead, and serve - not just behind the scenes, but in the halls of power where decisions are made.

To the military spouse reading this: you are already a leader. You are qualified. You are ready.

Interested in taking the next step?

Check out the free Military Spouse’s Guide to Running for Office.

byjm sn

Military spouses are vested in our local communities: we want access to affordable childcare, quality schools, affordable housing, and opportunities to earn an income. We are also invested in defense and foreign policy decisions impacting our families and the country as a whole. Over the years, we have become adept at calling upon our elected officials to address our concerns, from retirement pay to Tricare coverage to occupational licensing.

Jocelyn Benson, a retired Army spouse, serves as Michigan’s Secretary of State and is currently running for Governor.

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Many other military spouses and family members are engaged at the local, state, and federal levels, volunteering on campaigns, serving on staff, and leading in various public service roles. They have pushed through the barriers and put their skills to work to serve the greater good.

Kimberly Gold, an Army spouse, currently serves as a Colorado Springs City Council member.

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Libby Jamison is an attorney and consultant with nearly 20 years of experience in law, policy, and advocacy. She previously served as counsel at the Department of Veterans Affairs and at the White House as Senior Advisor to Joining Forces, Dr. Biden’s initiative supporting military and veteran families, caregivers, and survivors. Her work has earned her national recognition, including Military.com’s 2019 Spouse Changemaker of the Year and a spot on the 2023 Mighty 25. Connect with her at www.sgraceconsulting.com or on LinkedIn.

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WHERE MILITARY PRIDE MEETS CRAFTSMANSHIP— Custom Plaques, Flags, Shadow Boxes & More!

Reach out about custom design ideas today!

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oh so oh so tidy tidy

FROM CHAOS TO CLARITY: How Tidy MILSO Is Helping Military Spouses and beyond Find Order and Ease For many military spouses, “home” is a constantly changing concept.

New bases, new homes, new routines—it’s a rhythm that demands resilience and flexibility.

But for Katherine Picott, founder of Tidy MILSO, her first relocation became an opportunity to create calm from chaos. Through her decluttering and organization business, she helps others reclaim their space—and, in turn, their peace of mind.

The Spark The Spark Behind Behind Tidy Tidy Milso Milso When Katherine’s husband left for basic training in 2017, she picked up a book to fill the quiet hours: Live More, Want Less by Mary Carlomagno. What started as a way to pass time became something much more meaningful.

“Through several phone chats and video calls, we managed to get rid of 20+ bags of clothing and miscellaneous items. I can still remember the freeing feeling in keeping only the things we truly desired.”

That sense of lightness became the seed for her future business. Fast forward to June 2020, and Tidy MILSO was born—a name inspired by her own journey as a military significant other.

“I almost called it Tidy Nomad, but ‘Tidy MILSO’ felt right. Tidy for order, and MILSO for Military Significant Other—because that experience is what started it all.”

Why Your Why Your Environment Environment Matters Matters Katherine’s philosophy is simple but powerful: “Tidy Space = Tidy Mind.”

She believes that our physical surroundings directly influence our mental and emotional wellbeing.

“Our environment is the foundation for how we think, feel, and show up in the world. When things are cluttered or chaotic, they quietly drain our energy. But when a space is intentionally designed, it creates clarity, focus, and confidence.”

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BEFORE YOU BUY E ANOTHER STORAG D AN E BIN, PAUS ASK: IS THIS SYSTEM I SUPPORTING HOW ?

VE LI ACTUALLY

Rapid-Fire Rapid-Fire

Organizing Isn’t Organizing Isn’t Just Just “Tidying Up” “Tidying Up”

Many people think organizing is about pretty bins and matching labels—but Katherine is quick to correct that myth.

“The biggest misconception people have is that organizing is cosmetic. It’s not about perfection—it’s about purpose. True organization starts with clarity, not containers.”

Small Spaces, Small Spaces, Big Big Impact Impact Military housing and frequent moves can make organization feel impossible, but Katherine has a strategy for that too.

“I focus on flexible, portable systems that maximize function without permanence.

Order that moves with you and still feels intentional.”

Whether it’s modular shelving, over-thedoor storage, or collapsible bins, she shares that even a temporary home can feel grounded.

One Habit One Habit That That Changes Changes Everything Everything

When asked for one simple practice that helps keep her space—and mind—clear, Katherine doesn’t reach for a label maker.

She reaches for a pen.

“Each morning, I dedicate five minutes to journaling. It helps me start the day centered, so I can approach everything— including organizing—from a place of calm.”

Advice for Advice for the the Overwhelmed Overwhelmed Milspo Milspo

with Katherine with Katherine Favorite store for storage and organization products: The Container Store Cleaning Soundtrack: I usually listen to podcasts, but I do have a playlist—‘Tidy Tings’ on Spotify.

When She’s Not Organizing: Walking around a lake or binge-watching a good show.

Katherine’s story is a reminder that our environments tell our stories. For military spouses, whose chapters are often written across states and continents, a tidy space can be more than just organized—it can be home.

READY TO GET TIDY? Katherine offers both virtual and in-person organizing consultations.

Book a consultation: tidymilso.com Grab her Free PCS Freebie: tidymilso.com/freebies @tidymilspo

To the spouse staring at a room full of boxes, unsure where to start, Katherine offers this: “Start small. One drawer, one corner, one shelf. The goal isn’t perfection—it’s progress. Every small step forward clears physical and mental space for what truly matters.”

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

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LEVERAGING LEGACY How Marilyn Richesin Turns Lived Experience Into Real Estate Success

When you meet Marilyn Richesin, you instantly understand why hundreds of military families trust her with one of the most emotional and high-stakes decisions of their service years— finding a home. Not just a house. A home.

Warm, grounded, confident, and unmistakably real, Marilyn embodies the exact blend of lived experience and strategic professionalism that military families crave in the chaotic swirl of PCS orders, cross-country flights, tight timelines, and unpredictable market realities. She was raised a military brat, built a life as a military spouse, navigated countless PCS moves — and ultimately transformed all of it into an awardwinning real estate career specializing in military relocation.

Meet Marilyn Richesin — a military spouse who built remarkable success later in life in a field she mastered through lived experience: real estate.

Today, she serves an average of 28 families PCSing to Kitsap County, Washington each year, generating more than $400,000 annually.

Her brand didn’t begin as a master plan — it became one.

“It wasn’t my intention to niche the military at first, but I realized very quickly: if you can learn deeply about one community, you can serve people better.”

And she serves them far beyond contracts and keys. Think: airport pickups with dog crates in the back of her truck, storing 23 boxes of nervous clients’ COVID-era essentials in her office, half hour sight-unseen walkthrough videos, and hosting potluck Thanksgivings for families without relatives nearby.

This isn’t just real estate.

This is what military spouse entrepreneurship looks like when purpose meets strategy — and when decades of grit, service, and community become the foundation for extraordinary success.

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

COMING HOME TO A CALLING For Marilyn, real estate wasn’t her first career—or even her second.

Before becoming an agent at age 50, she spent years in advertising, marketing, copywriting, and producing. She built campaigns, managed creative teams, and honed a skillset many women underestimate in themselves: transferrable expertise.

When she finally pursued real estate, she had a rough guidebook to lean on—one family member an agent, another a top loan officer— she entered with both curiosity and conviction. She knew how to build trust, how to communicate effectively, and how to treat clients like collaborators.

But the deeper she went into the industry, the clearer her path became: military families were her heartbeat.

“I’ve PCSed most of my life,” Marilyn says with a laugh. “I haven’t left the house without a military ID since I was 10 years old. Sure, there was a brief gap in early adulthood before I got married, but this lifestyle is just… ingrained in me. So why wouldn’t I help people through something I understand so deeply?”

BUILDING TRUST WITH CLIENTS (AND WITH HERSELF) Despite that lived experience, Marilyn was candid about the internal hurdles she faced as a late-career entrepreneur.

Trusting herself immediately.

didn’t

come

“If I’d been younger, I don’t think I would’ve had the confidence.

But I had already built one career. I knew I was capable.”

Her clients needed someone who could navigate high-stress timelines and high-dollar decisions—sometimes from across the world.

And Marilyn built systems for that.

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WHAT SIGHT-UNSEEN BUYING REALLY LOOKS LIKE For families calling from Japan, Italy, or the East Coast while she’s operating in Washington State, Marilyn doesn’t just send listings. She creates an entire immersive experience.

First step? Zoom. Always Zoom.“You learn so much from seeing how couples interact,” she notes.

Then: curated searches, shared notes, and real-time collaboration.

And when a house hits the market? She’s there that day, filming a detailed, honest walkthrough.

Not the sanitized listing-agent version.

The real one.

“A listing agent isn’t working for my buyer. So yes, I’m going to show the stain on the ceiling. I’m going to point out the flaking paint. I’m going to tell them the guy next door has 16 cars on blocks. They deserve the truth.”

THE CONCIERGE APPROACH: SERVING BEYOND THE SALE Anyone can open a door.

Not everyone can carry a 90-lb kennel through an airport parking garage.

Her videos are unlisted on YouTube—20+ minute tours marrying transparency, practicality, and a little levity.

Marilyn’s value comes not just from her expertise but her willingness to show up— physically and emotionally.

The integrity pays off: “The proof is in the referrals and all the families that call me because I just closed on a house with a friend in their command,” she says.

During COVID, a client feared stores would be empty when they arrived.

Marilyn let them ship all their essentials to her home.

Twenty-three boxes.

“If it made her feel less stressed?

Then of course. It’s the least I can do.”

Her client care extends beyond closing day.

far

Pints & Pies community events at local breweries Client Thanksgiving potlucks for families without loved ones nearby Ongoing check-ins, invitations, and communitybuilding touchpoints “Military families often have no one in town. If I can give them community—even a little bit— that matters.”

This holistic model isn’t common in real estate.

But it’s exactly why her business thrives.

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SCALING SMART: MENTORSHIP, COACHING, AND THE POWER OF LEVERAGE If there is one principle Marilyn preaches to every entrepreneur—real estate or otherwise—it’s this: Leverage early. Leverage often. Leverage without guilt.

“You cannot do it all. Literally. Physically. Mentally.

You have to give things away.”

THE MILITARY SPOUSE ADVANTAGE Many spouses underestimate the strengths military life gives them—resilience, adaptability, networking, and resourcefulness.

Marilyn sees those strengths clearly.

“Military spouses will hire another military spouse before anyone else. There’s a camaraderie there. A trust.”

Her personal PCS story from Norfolk to Washington State—leaving behind her network, her hometown, her built-in supports —became a turning point.

Her secret weapons: A business coach for six years and counting.

“They speed up your success. Period.”

Virtual assistants as her first three hires.

A transaction coordinator who keeps the backend airtight.

Her advice to spouses wanting to scale?

✔️ Write down every task you hate. ✔️ Write down every task you aren’t good at. ✔️That list becomes your first hire’s job description.

But she found her anchor: a Keller Williams market center run by a former submarine couple.

“They brought me in, introduced me to their vendors, their community… military helping military. That’s how I got my footing.”

And once she had footing? She built her own foundation for others to stand on.

SYSTEMS, STRUCTURE & SELFCARE: HOW SHE ACTUALLY RUNS HER BUSINESS Entrepreneurship can blur every line if you let it. Especially as a real estate agent. Marilyn’s biggest discipline?

She treats her business like a business. Not a hobby. Not something to “fit in.” A profession.

“I am at my desk by 9:00 a.m. every single day.”

Marilyn’s husband has recently retired from his life as a submariner and has now joined her team at Keller Williams.

But her mornings? Slow. Intentional.

Grounding. Coffee. Reading. Quiet time.

Easing into the day. Because nights are long.

Weekend showings are non-negotiable.

And boundaries? A work in progress.

“Self-care is something I’m still learning. But I know that morning grace makes me better.”

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WHAT MARILYN WANTS EVERY MILITARY SPOUSE ENTREPRENEUR TO KNOW Her story offers a resounding, empowering message for MILSPO entrepreneurs: You don’t need perfect circumstances to begin.

You don’t need a degree to succeed.

You don’t need to wait until you feel “ready.”

You just need courage, community, and a willingness to learn.

“Give away the things you don’t want to do.

Focus on what you’re great at. And invest in help early. It will save you money, time, and burnout.”

Marilyn proves what’s possible when military spouse grit meets intentional strategy.

She’s built a business that feels like home— because she knows exactly what it takes to find one.

And for every woman reading this who feels the spark but hasn’t made the leap?

Let Marilyn’s story be the nudge: You are already more capable than you think.

Start. And keep going.

Marilyn Rechesin is the founder and team lead of Richesin Homes, a real estate team serving military and veteran families across Kitsap County, Washington. Despite PCS moves and a nontraditional path, she grew her business into a trusted resource for relocating families.

YouTube: @MilitaryMovesKitsap Instagram: @Richesin_Homes RichesinHomesKitsap.com

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

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MORE THAN A MILSPOUSE SUMMIT: THE EVENT THAT’S REDEFINING WHAT MILITARY SPOUSE ENTREPRENEURSHIP REALLY LOOKS LIKE There’s a world of difference between scrolling the internet for inspo from people who’ve never had to uproot their lives every two years—and actually sitting across from someone who gets it. Someone who knows the PCS chaos, the solo seasons, the careerpausing, the reinventing-yourself-every-dutystation cycle— and still built something brilliant anyway.

For military spouse entrepreneurs, that kind of in-person connection isn’t just motivating, it’s transformational. It’s the spark that turns “maybe someday” into “I’m doing this now.”

It’s the clarity, the validation, the honest conversations that can truly make or break your next-level growth.

And that gap—the space between generic guidance and real, lived-experience wisdom is exactly why the Association of Military Spouse Entrepreneurs’ More Than a MilSpouse Summit (AMSE) exists.

More than a MilSpouse Summit, founded by Monika Jefferson in 2023, was born from a frustration many of us know too well: events that claim to support military spouses but leave us feeling like an afterthought.

She saw panel after panel where “milspouse entrepreneurship” was a buzzword, not a priority; where we were squeezed into an agenda instead of shaping it; where content felt like a sales pitch rather than a lifeline.

So Monika built something different—a summit created unapologetically for military spouse entrepreneurs, by military spouse entrepreneurs.

What started as a vision-board idea became a real, breathing community—first gathering at the USO in Ft. Belvoir and most recently convening inside the National Medal of Honor Museum. Through every evolution, the Summit has held as a steady space where military spouses (most of them women, all of them resilient) show up to build, breathe, and be seen.

WHERE IT ALL STARTED — THE SPARK THAT LIT THE FUSE Before AMSE became a global force in military spouse entrepreneurship, it began with one very real problem: spouses were building businesses in isolation. Moni saw it firsthand— brilliant, motivated spouses launching companies between deployments but with almost no support designed for their lifestyle.

When AMSE launched in November 2019, the world didn’t exactly roll out a red carpet. COVID hit.

Uncertainty skyrocketed. But even in the chaos, military spouses flocked toward connection.

By the end of year one, AMSE had over 250 members— proof that the need wasn’t small, it was explosive.

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Once the world reopened, spouses were hungry for more than webinars and Facebook groups. They wanted in-person energy— the kind of connection that reminds you you're not building your dreams alone.

Chapters formed. Online offerings expanded. And then Moni asked the question every true innovator eventually asks:“What if we created something no one else in this community has ever dared to build?”

That question became the More Than a MilSpouse Summit.

FROM VISION BOARD TO REAL-WORLD IMPACT — HOW THE SUMMIT WAS BUILT Behind the scenes, building the summit is methodical work layered on top of passion. Systems and Standard Operating Procedures— the habits Monika had refined from years in business helped her turned a dream into logistics: venue, sponsor alignment that actually serves attendees, volunteer coordination, and content that directly addresses the unique constraints of military life.

Crucially, she leaned on the AMSE community itself: advocates who champion the day-of execution, members who test ideas, and partners invested in the mission. That communal lift turned what could have been a one-woman scramble into a movementpowered production.

THE EVOLUTION — WHAT CHANGED, WHAT IMPROVED, WHAT GOT SHARPER AMSE’s approach has evolved with every summit. The earliest lessons were simple— “start earlier than you think” being a favorite, but the real pivots were philosophical. Rather than duplicating generic programming, Monika doubled down on what no one else was doing: creating a summit that treats military spouses as the main character— creators, founders, and professionals with portable ambitions.

That focus reshaped speaker choices, session topics, and even the rhythm of the day to allow for the kinds of honest conversations that don’t fit in a 30-minute breakout.

IN-PERSON CONNECTION STILL REIGNS SUPREME Why insist on in-person connection in an era of filtered video calls? Because military life is a mosaic of transitions, isolation, and sudden responsibilities that algorithms can’t soothe. Digital communities keep people linked across moves, but the emotional regulation and practical support you get from being physically next to someone who “gets it”—is irreplaceable.

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In-person connection is not a luxury for military spouses. It is nourishment.

The summit provides the kitchen and the ingredients: a place where spouses drop their guards, trade concrete business tactics, and leave with new collaborators, clients, and friends who’ll answer the phone when it matters.

LEAVING WITH CONVICTION Monika’s ultimate goal was simple: she wanted women to walk out feeling seen, heard, capable, and ready to take messy, determined action in their businesses. She hoped attendees would leave with more than notes, but with confidence. With clarity. With a revived sense of permission.

Entrepreneurship while managing a family is a marathon, not a sprint, but she wants every military spouse to remember that it’s still their race to run. That dreams don’t expire while your service member is stationed elsewhere.

And that you can sprinkle those dreams into your daily life, even if it’s in between nap times, TDY schedules, or the overall chaos that this lifestyle can bring.

THE BIG AH-HA MOMENT Her biggest “ah-ha” moments always come from the stories. The “I met my business partner through AMSE,” the “I hired her after the summit,” the “I finally launched because of this community.” Every time Monika hears how members found each other, across installations, time zones, and continents, it’s a reminder that her late nights, long days, and stubborn belief in this mission matter. These women aren’t just networking; they’re building generational resilience.

ADVICE FOR SPOUSES WHO WANT TO ATTEND BUT FEEL GUILTY, TORN, OR TOO BUSY Of course, for many spouses, attending a summit feels indulgent — or logistically impossible.

Monika has a firm but loving message for them: prioritize yourself. Ask for support. Let people help. Take the childcare, take the time, take the leap. Your service member goes TDY for professional development; you deserve the same level of respect for your career and growth. Set aside the budget. Communicate transparently with clients. And remind yourself — showing up for your dreams strengthens your whole family.

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WHAT’S NEXT? As for what’s next? AMSE is already rolling. With more than a dozen events listed for 2026, new opportunities for freemium and full members, and a growing global presence, the movement is nowhere near slowing down.

Official AMSE membership, recognized by MSEP & DOD— unlocks the AMSE Circle portal, mentorship, local chapter events, curriculum, coaching, content, community and first access to summit info as plans unfold for 2026 and beyond.

The More Than a MilSpouse Summit is more than a conference; it’s a reclamation. A celebration of ambition.

A place where military spouse women walk in carrying the weight of constant transition and walk out with new strategy, new sisters(and brothers), and newfound fire.

For every woman balancing dreams with duty: AMSE is here. The summit is yours. And your next chapter is already waiting.

AMSE IS MORE THAN A MEMBERSHIP — IT’S A FULL VALUE NETWORK. A DYNAMIC NETWORK BUILT ON COLLABORATION, EDUCATION, PRACTICAL TOOLS, SHARED RESOURCES, GENUINE CAMARADERIE, AND POWERFUL AMPLIFICATION. IT’S WHERE MILITARY SPOUSE ENTREPRENEURS — WOMEN, MEN, AND EVERY SERVICE BRANCH REPRESENTED — COME TO LEARN, GROW, AND CONNECT WITH PEOPLE WHO ACTUALLY GET IT. JOIN TODAY FOR FREE AND STEP INTO A PLATFORM PACKED WITH OPPORTUNITIES: MENTORSHIP, COMMUNITY ENGAGEMENT, BUSINESS DEVELOPMENT RESOURCES, UPLIFTING EVENTS, AND COUNTLESS WAYS TO PLUG INTO SOMETHING BIGGER THAN YOURSELF — AND BUILD SOMETHING OF YOUR OWN. FOR MORE INFORMATION ABOUT AMSE, FUTURE SUMITS, EVENTS, AND RESOURCES VISIT AMSEAGENCY.COM

INSTAGRAM @AMSEAGENCY WWW.LINKEDIN.COM/COMPANY/ASSOCOFMILITARYSPOUSEENTREPRENEURS WWW.FACEBOOK.COM/AMSEAGENCY WWW.YOUTUBE.COM/@AMSEAGENCY AMSEAGENCY.COM/THE-PODCAST

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The Other Side of Resilience BY: BRITT HALL

Air Force spouse Britt Hall takes a hard look at one of the most overused compliments in the military community: “You’re so resilient.” On the surface, it sounds empowering. But as she points out, it’s often the polite way to say, we know it’s broken—thanks for handling it anyway. With wit and unflinching honesty, Britt explores the fine line between genuine strength and systemic neglect— from crumbling base housing to endless Tricare hurdles—and challenges the idea that military families should simply “tough it out.” Her message is clear: resilience is powerful, but it’s even stronger when paired with accountability, advocacy, and the courage to demand better. This one’s for the women who carry the mission, keep the home front standing, and still find the voice to say, we deserve more than survival.

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

I’ve been in a few social situations as a military spouse where I’ve felt the collective cringe when a military leader or trainer thanks us for our service —usually noting how “resilient” we are. On paper, it sounds like a compliment. In practice, it often feels like a subtle way to gloss over the very real difficulties we face.

RESILIENCE IN THE FACE OF AVOIDABLE CHALLENGES Sometimes the things we’re thanked for enduring aren’t the unavoidable hardships of military life—they’re the fallout of poor planning or leadership.

Base housing: I’ve seen families struggle with mold, unsafe conditions, and slow repairs simply because the lowest-bid contractors didn’t meet quality standards.

Moving contractors: Our possessions are handled like disposable cargo.

Broken furniture, lost keepsakes—it happens more often than anyone would admit.

Medical bureaucracy: Getting a Tricare Prime referral can feel like a full-time job. Specialists never call, paperwork is incomplete, and crucial information is missing. When “resilience” is framed this way, it can feel like gaslighting—like we’re supposed to carry someone else’s mistakes quietly, with poise, rather than speak up or express anger.

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PATRIOTIC DUTY VS. PERSONAL EXPERIENCE At face value, resilience is often tied to the patriotic duties of military life.

Sending a loved one on deployment is scary, no matter how many briefings or pep talks you receive.

Personally, I’ve learned to downplay my fears. The less I dwell on risks, the less anxiety I feel—and it’s easier to keep functioning day to day.

Patronizing phrases from outsiders, like “this is what you signed up for,” can sting. I’ve never had that said to me directly, but I knew marriage to someone in the military would take a lot of ease and convenience out of my life. That awareness is different from being placated or blamed when systems fail. Unfortunately, the phrase is sometimes used as a subtle way to justify mistreatment or shift responsibility away from leadership onto families.

THE HUMAN SIDE OF THE SYSTEM I’ve noticed that the words “resilient” and “this is what you signed up for” are often deployed to soothe the collective group, not to solve problems. They can deflect responsibility and make it harder for families to demand real change. And yet, there are positive signs. Recruiting is up under the current administration, which is encouraging. But retention and the lived experiences of families still show cracks in the system. Research confirms what many spouses feel: quality of life matters. The DoD’s 2024 Active Duty Spouse Survey found that 1 in 3 spouses would prefer their family leave the military, and those dissatisfied with military life were six times more likely to want their service member to separate. When people critique military budgets, they often reduce it to “printing missiles,” forgetting the human side. These dollars fund housing, healthcare, education, and support systems that directly impact the families carrying out the missions.

Without attention to these elements, resilience becomes a requirement to survive a system that could do better.

FINDING MEANING IN THE CHAOS It’s not all bleak. Resilience is an incredible human characteristic. It reflects adaptability, versatility, and strength of will. It allows us to keep going despite chaos, bureaucracy, and setbacks. But my concern is when it’s used as a shield to excuse poor systems or low-quality support. I want to acknowledge the ways change is happening— there are improvements, slowly, in some support programs, policy adjustments, and awareness of family needs. Yet the lived experience of spouses shows how far we still have to go.

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WRAPPING UP I’m proud of the resilience that military life has nurtured in me, but it shouldn’t be a free pass for systems to fail. Recognize resilience where it’s earned.

But also pair gratitude with action, because families deserve to be seen, supported, and treated as essential stakeholders—not just as people who endure. Resilience is powerful, yes—but it’s even more meaningful when it’s met with accountability and real change. If you’re a military spouse or service member, what’s one change you’ve seen in recent years that actually made life easier? Reach out and let’s start a conversation about what works—and what still needs fixing.

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Brittnie Hall is a 16-year Air Force spouse, certified transition and life purpose coach, and multi-passionate entrepreneur dedicated to helping others create clarity, ease, and alignment in every season of life. She is the founder of Pattern + Purpose™, a coaching practice that empowers clients to quiet the noise, focus on what matters most, and live with intention. Brittnie also owns Britt Skye Photography, offering accessible, emotiondriven art for those who crave beauty at approachable price points, and founded the Facebook Community, Entrepreneurs on Orders (EoO), a community helping active duty service members and spouses build purposeful, portable, and profitable businesses. Across all her ventures, Brittnie’s mission is to help others find confidence, balance, and authenticity while navigating the ever-changing landscape of military and entrepreneurial life.

MILSPO SOCIAL CO. | VOLUME 01 ISSUE 01

THE NEW ERA OF MILITARY SPOUSE LEADERSHIP: Why Balance Isn’t the Goal Anymore

By: Kim Walsh

Military spouse life teaches you a strange sort of resilience. And it’s one that doesn’t always look like courage on the outside. The hurry up and wait, constant unknowns, never ending changes, and new “news” lurking around every corner lifestyle is not for the faint of heart or mind. Sometimes it looks like answering emails from a hotel room during a PCS because the movers never showed up. Sometimes it looks like dropping your partner at the base at 4 a.m., driving home through the quiet, and stepping right into a client meeting as if your world hasn’t shifted three times before breakfast. Oftentimes it looks like being “on” at a moment's notice ready to problem solve, manage a crisis, provide steadiness and security for those around you while having dinner on the table and deadlines met.

I know this intimately. I’ve spent nearly two decades as an educator, leader, mother, CEO and now military spouse building a career I loved while navigating deployments, duty-station changes, and the impossible expectation that we should somehow hold it all together with grace, gratitude, and perfect hair. On paper, I looked strong. Capable. A “warrior” in my own right. “She can handle anything.”

But that wasn’t the whole story.

WHEN SURVIVAL IS MISTAKEN FOR STRENGTH A few years ago, I realized I was just barely surviving. I was performing strength: showing up flawlessly while barely holding myself together at home. I had the honor of bearing the title wife and mother but I was also becoming bitter and resentful of the responsibilities and expectations at my feet. I was losing my sense of self and identity. I was giving everything I had to my work, my home, my kids, my husband’s schedule—yet leaving nothing for myself.

It’s the kind of life where you become the default parent, the emotional anchor, the continuity keeper, and the one silently absorbing the shockwaves. Not just of life as an adult in a world that’s unhinged but the additional ones from the added layer of being an extension of your spouse. And while the military spouse community is filled with grit and pride, there’s a quieter truth running underneath: most of us are carrying more than anyone realizes.

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And this is where so many military spouses find themselves: high-functioning but exhausted.

Capable but disconnected. Ambitious but unsure where their dreams fit inside a life shaped by someone else’s orders, on someone else's timeline, under someone else’s decisions.

It isn’t a dramatic collapse that gets most women.

It’s the slow drift. It’s the realization out of nowhere that you can no longer see the boat or the shore and the feeling there isn’t a life vest in sight.

The sudden awareness of becoming a supporting character in your own story. The constant negotiation between your goals, your family, and the unpredictability that comes with military life.

And it’s not because we’re weak.

It’s because the traditional advice we’ve been given - particularly around “balance” and “goals” - was never designed for us.

THE PROBLEM WITH BALANCE Balance, in my opinion, is misunderstood. It’s often assumed (and accurately so) to mean “equal”. Equal parts time, energy, or money.

However, when it comes to the lives of military spouses we can’t look at balance in terms of equality.. Equal and fair are not synonymous and the role we are in is traditionally not “fair”.

Balance assumes predictability. It assumes your schedule, your responsibilities, and your environment are mostly stable.

WHY SOMATIC LEADERSHIP MATTERS FOR MILITARY SPOUSES My background is in somatic and behavioral-change coaching, educational leadership, and high-performance development. Over time, I started to see a pattern in the women I worked with. Women who were powerful, driven, and deeply committed to their families, but living with chronic stress they’d normalized. Women like you.

They didn’t need more productivity hacks.

They didn’t need another inspirational quote (although those are nice) They didn’t need pressure to “be strong” or “power through” (they are experts at that).

They needed nervous system literacy.

They needed permission to pause.

They needed structures that protected their well-being.

They needed community that understood the complexity of their lives.

They needed the mindset, skillset, and toolset provided for them in a way that can be altered to fit their unique needs and circumstances.

The reality is, military spouses are leaders, whether they recognize it or not. They manage crisis, coordinate logistics, build community, and create stability in homes that move every few years. That is leadership in its purest form.

But leadership requires support. And for too long, military spouses have been expected to self-sacrifice instead of (or before) self-sustain, self-expand, and self-develop.

Yet, military spouses live in a world where stability is a luxury, not a guarantee.

Orders change. Timelines shift. Deployments extend. Kids need new schools. Jobs fall through.

Plans unravel at the most inconvenient times. And somehow, we’re expected to stay centered while the ground moves beneath us.

Balance, in that context, becomes another pressure point—another standard we feel like we’re failing.

What military spouses actually need is alignment.

Alignment is a living, breathing relationship with what is fair. It’s looking at the current season of life you’re in and determining your personal capacity: your energy, your bandwidth, your nervous system. It’s about designing a life that supports you even when things change. It’s the difference between performing strength and embodying it.

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WHY SOMATIC LEADERSHIP MATTERS FOR MILITARY SPOUSES My intention wasn’t to tell women to do more.

It is to help them live and lead differently.

If your life doesn’t support your energy, identity, and your values, it will eventually collapse under its own weight taking your purpose and authentic fulfillment with it.

Women need tools that work in the real world, not in perfect circumstances. They need systems that remain steady even when the schedule doesn’t. And they need a new mindset around ambition—one that doesn’t shrink to fit military life but evolves with it.

The women who come into my coaching and communities often say the same thing: “I don’t want smaller dreams. I just want a way to develop them and a support system, body, and mind that can hold them.”

And that’s the transformation.

Not choosing between family and ambition— but learning to hold both without losing yourself.

THE FUTURE OF MILITARY SPOUSE LEADERSHIP Military spouses today are building businesses, earning degrees, traveling alone, raising families and redefining what leadership looks like. They are no longer the invisible support system.

They are innovators, entrepreneurs, advocates, and multidimensional women with identities far beyond the uniform next to theirs. The future of military spouse leadership isn’t about balance—it’s about alignment, presence, and embodied strength.

When a military spouse rises, the entire family stabilizes.

When she leads herself, she becomes the calm inside the chaos. And when she builds a life that supports her, she becomes unstoppable.

This isn’t a trend.

It’s a new era.

And we are just getting started.

Kim is a certified behavior change specialist and founder of Warrior Forward, supporting high-achieving women in leading with clarity and avoiding burnout. She has guided executives and military spouse CEOs in finding balance between ambition and alignment. Kim focuses on practical skills in regulation and performance while fostering community among women. go.warriorforward.com | @warriorforward

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