BRAND ME FINAL

BRAND ME THIS IS MY...

COMPONENT 1

PAGES 4 - 59

INTRODUCTION TO ME

COLOUR ANALYSIS

MY JOURNEY SO FAR ABOUT ME

SELF REFLECTION

WHAT STYLE INTERESTS ME

MY STYLE AND BRANDS I LIKE

PEPPERMAYO

HERITAGE AND LIFESTYLE BRANDS

MY JOB VISION AND ROLES

SYNDEY

MELBOURNE

LIVING IN EUROPE

AZUR IBIZA

COMPONENT 2

PAGES 60 - 121

TOKYO MARKET RESAERCH

SPAIN MARKET RESEARCH

THE GAPS

PEPPERMAYO RESEARCH AND GAPS

AZUR IBIZ ARESEARCH AND GAPS

WORKING IN FAST FASHION

TRENDS AND FASHION FUTURE

INFLUENCER MARKETING

SOCIAL MEDIA

POP UPS

PEPPERMATO POP UP

AZUR IBIZA POP UP

SCRAPPING PEPPERMAYO

CHOOSING LIFESTYLE

ABOUT MY NEW IDEA

REBRANDING CONCEPT

WEBSITE DESIGN

REBRAND SUMMARY

MARKETING FOR AZUR IBIZA

PRIMARY MARKET RESEARCH

AZUR IBIZA COMPETITORS

TARGET AUDIENCE

IBIZA STLE

COMPONENT 3

PAGES 122 - 195

ABOUT THE NEW COLLECTION TREND FORECAST

TRADITIONAL AND GEN Z IBIZA

INFLUENCERS FOR REBRAND

ABOUT MY DESIGNS

WHY 90’S

STYLING FOR SHOOT

IBIZA RESEARCH

PWLLHELI RESEARCH

BUDGET COMPARE

HOW WILL PWLLHELI WORK?

THE IDEAL MODEL

PHOTOGRAPHY

WHERE AM I GETTING MY GARMENTS?

HOW AM I DESIGNING THEM?

MY OWN GARMENTS

SWIMWEAR, EMBELLISHMENTS AND STYLING

USE OF FRUIT

WHAT COULD GO WRONG?

WHAT AM I HOPING

LEGAL FORMS

PHOTOGRAPHY TESTING

MY MODEL

MORE PHOTGRAPHY TESTING

THE DESIGN ENVISONED

STYLING FLAT LAYS

ITS A WRAP

WHATS NEXT...

WHO AM I?... INTRODUCTION

In this book, I will discuss how the brand me section of this module has helped me to develop my personal branding. I am defining ‘personal branding’ as the way I am going to market myself in relation to my chosen career path. It will reflect my values, brand identity and brand message. My journey commenced when I conducted some initial research to gain a clear understanding of who I am, my influences and interests that have been influential in creating my brand. Using this and engaging in further primary and secondary research, I was able to identify my chosen market level and brand concept.

ME ME AND MORE ME

ABOUT ME

For the initial part of my research, I reflected on myself and my childhood upbringing. This was something that I had to really think about and join up the dots within my self reflection as this is something anyone rarely does. I learnt I am a positive minded, polite person who effortlessly puts others before herself. This was a pivotal part of my journey as I realised that to understand my brand, I needed to understand myself. I followed this by reflecting upon my childhood, which is something I am extremely grateful for. I was brought up surrounded by a loving and supportive family who always put my before themselves, this is where I have learnt my ways.

I was born in Chester but brought up in Wales with my family and my younger sister. I have always been a confident, positive child, helping worms get back to the grass when I was in primary school, this has always been in my agenda to help others, even up to now. Living in Wales, I have always loved spending time outdoors as every weekend in the summer we religiously went down to the coast to camp, and this is where my love for the sun and beach come into have an impact on my brand. Reflecting on my childhood made me understand that this is where my determination, passion and values came from. Having had a positive childhood, positivity Is something I’d like to incorporate into my brand. I also want my brand to reflect my culture, growing up by the sea and always sun chasing.

PEER REFLECTION

My family have played a vital role in making me who I am today and therefore highly influential in my brand. They have always supported me and ensured I am the best version of myself. They are people I have always looked up to because of their positive outlook on life. My family have made me the considerate, caring person I am today. I would like to reflect that within my brand, associating them with the bright colours in my life.

When asking my friends and family about me and my personality I received highly positive comments. I asked the question ‘what colour would you associate me with?’ I received a mixture of colours, these were Pink, Yellow, Blue and red. When I always why, all of them answered with ‘because of your positivity and your love for summer’. They described me with words such as positive, polite, caring, calm. Reflecting on my friendships has shown me I have grown a lot as an individual and have become a lot more independent. Therefore, positivity and community are aspects I want reflected within my brand.

BLUE

Light blue symbolises peace, calmness, trust and reliability.

From my own knowledge and I can relate to the colour light blue as I myself enjoy peace and being calm and relaxed, as I am a very laidback person. I also relate myself to light blue as this is the colour of the sea also the sky on a sunny day, as my favourite season is summer.

I am the colour blue because I associate myself with summer. I love being next to the sea and the blue sky as I have amazing memories from my childhood and present. These memories include family holidays, summer days out with my family and my grandma, and going camping with my dad from a young age.

YELLOW

Yellow symbolises joy, happiness, optimism, excitement.

Both family, friends and also myself have said I represent the colour yellow as I am a happy and joyful person. Also, they see me as the colour yellow as yellow also represents the sun and heat, which both know I love.

I love the sun, this links back to my dad as my dad loves the sun, and my dad links back to my grandma who lived in India for many years before she had my dad. I also associate yellow with holidays and days out in the summer with my family and friends.

After my grandma passed away, she left me behind 2 yellow royal Dalton dolls. This is another reason why I love yellow as it brings me memories of my grandma.

PINK

Pink symbolises charm, politeness, kindness and femininity.

Which from speaking to friends and family and from my own knowledge I do relate to pink symbolically. I base my own brand on being kind and polite to others and thinking of others before myself. Which is also a weakness of mine as I put other’s happiness before my own.

I am pink because being the nice girl was how I was brought up and always taught to be nice and polite to everyone. I wanted to associate myself with pink because I know I am a people pleaser, which I need to work on as putting others in front of me isn’t going to get me where I want to be. But this is ME, and I will always be the nice girl, just when it comes to myself, I will be first.

MY JOURNEY

Although I’ve had a good easy upbringing, in my life I’ve had to face quite big disturbances within my health. While I was in high school, I developed an unknown illness which made me miss out a lot in my last years of high school. I was back and forth to the doctors and a&e with a condition doctors couldn’t diagnose. At first, they thought it was a recurring UTI, with further investigations on this every health professional was unsure. This condition made me miss out on a lot of things in high school making it quite a difficult time for me. I was severely underweight and malnutritional because of my problem.

After years of antibiotics, scans and hospital visits I was eventually diagnosed with Crohn’s Disease. Although my symptoms for Crohn’s weren’t very clear, my previous problems were because I had developed something called a fistula, fusing parts of my main organs together creating the problems which I faced for years. I was pushed through to an emergency operation to have this disconnected while also taking 30cm of inflamed intestine. After having this condition for so many years I was relieved to be able to live a what-so normal life.

Having this condition for so many years and being bed bound has made me realise, life is too short to waste time and to take every opportunity that comes forward in life.

The sun motivates me as generally sun is a natural motivator anyway, but the sun motivates me in a different way. I want to live somewhere where the sun shines most of the time, this motivates me to do well and be able to eventually move somewhere the sun is. The sun makes me happy and I don’t like being cold so the two go hand in hand.

To be happy in life 100% motivates me to do what I want to do in life. Life is too short to be stuck in a place you don’t like and I really value this after past experiences. I want to be happy in a job and most importantly happy in my life and fuelling this is one of my biggest priorities and motivators.

I would be lying if I said money doesn’t motivate me, money is a natural motivator to enjoy life. I am going to work as hard as I can to be able to provide and treat myself and the people I love around me.

Travelling and seeing new places in the world is probably one of my biggest motivators. A thing that scares me is being in the same boring town without seeing and experiencing the world. Eventually even moving abroad somewhere with sun.

WHAT MOTIVATES ME?

To have nice things in life motivates me to do well in life and to get up and do my best is everything I do. I want to be able to see things I worked hard for such as having a nice car or being happy with my hard work. I know this isn’t everyone’s motivator, but this is something that I would like to be able to see my hard work being spent on.

HOLIDAY CLOTHES

My passion is finding the best holiday outfits, being able to find the perfect outfit for a night on holiday brings me great joy. This is why I would like to pursue a career in this as this is something i am passionate about and really enjoy.

BEING THE BEST VERSION OF MYSELF

I am passionate about left improvement and I want to become the best version of myself. I want to do better in myself and the things I want to do in life. I’m passionate about pushing myself to have the life I want to have and to enjoy it as much as I can.

KNOWING WHAT I WANT

I am passionate about knowing what I want in life. I want to be able to know what I want in order to go out and get that, I’m passionate about chasing my dreams and to do that is to know what I want. Whether this is changing, Brand Me will definitely help me know what it is I really want.

BEING HAPPY

My passion is most of all to be happy in life and to be happy in every decision I make in life. I am big on finding happiness in everything you do and want to keep that in my life, and this is my life and being unhappy isn’t something I have room for. After my experience being ill for such a long time, being unhappy is not up for debate.

WHAT AM I PASSIONATE ABOUT?

who are my 5?

MUM

My mum is my number 1, she has done everything she can to make me the person I am today. She always puts my sister and I before herself every time and I appreciate her so much for it. She’s supportive of my every decision and always wants me to do what I want. I owe everything to my mum.

DAD

My dad is also my biggest supporter, he always wants me to do my best and do everything that I dream of. He has done everything to keep our family happy and I look up to him for that, and I owe everything to him also.

SISTER

Although me and my sister bicker id never want her to not look at me as a role model. I hope that she looks at the things I do and want to look at me for inspiration.

ME

Without sounds vain but I am in my top 5. Prioritising myself is something I value as I need to be happy with myself and what I want to do. Only I can choose my own happiness and my future.

GRANDMA

Most importantly my grandma. Although she passed away a few years ago I will always do everything to make her proud of me. Everything achieve I gain I will always think of my grandma and how proud she would be of me.

CAREER NICHE

One of my goals for the next 5 years is finding my career niche, hopefully within this trimester I will be able to get a grasp of a job position I would be interested in, although without gaining any physical experience it is hard to figure out. So, my goal within the next 5 years is to find what my niche is.

MASTERS

Another goal I want to achieve is a master’s degree after finishing this degree. This is a goal of mine as I will be finished with education with one of the highest education achievements. I feel this will boost my education and knowledge about a subject if like to find out more about.

GRADUATE WITH A 1:1 / 2:1

A goal that I can achieve this year is to graduate with a 1:1 or a 2:1, realistically I’m closer to a 2:1 but would definitely be happy with that. I am going to try my hardest to push to get that 1st but if that is not achievable, I am happy with the other.

VISIT 5 NEW COUNTRIES

A goal I am aiming for in the next 5 years is to tick 5 new countries off my list. This is something I’d like to do as I like to see and explore new places and cultures and is something I enjoy doing.

GET A BIG GIR JOB

Lastly, my last goal is to finally get a ‘big girl job’, meaning earning a salary rather than a wage and achieving a job that will help me get to where I want to reach in the future. Whether it will be a temporary job to get more experience or a progressive job in a company I’d like to work a while for.

WHAT ARE MY GOALS?

FOR THE NEXT 5 YEARS...

HYDRANGEA

I would like to say I am a Hydrangea as although this could be classed as a shrub, this was the first ever plant that I was taught the name of. I was thought this by my grandma. Hydrangeas also come in a lot of colours including pink, blue and purple. Hydrangeas are also big and bubbly, something I would class under my personality. I also love colour, and this is why I link this back to me.

WHAT FLOWER AM I?

WHAT BUILDING AM I?

SINGAPORE AIRPORT

I would say if I was a building I would be Singapore airport because I like to associate myself with travel as I love seeing new places, and with the building being an airport this sums up travel. Also, the reason why I said Singapore airport is because inside the airport there are these amazing waterfalls surrounded by trees and it is very peaceful and colourful. Which I would like to relate myself to.

SELF REFLECTION SUMMING ME UP...

As part of the process, I reflected on my strengths, weaknesses and how I communicate. My strengths included being positive minded, straight minded and adaptable. I am hard working individual who is always aspiring to progress and achieve new goals. My weaknesses included being a people pleaser, lack of technology skills and not being good at explaining my ideas. It is clear that I do things for other people rather than myself sometimes, when I should not. However, my strengths and interests lie both within creative and marketing fields and therefore I would like to explore both to communicate my brand. I was class myself as 70/30 marketer and creative. Therefore, I like to present my work in both controlled and creative ways. I have also found that I would place myself somewhere in between a minimalist and maximalist, which should easily be identified throughout my work.

The brand me journey has shown me I enjoy writing, researching and using photoshop to digitally present my creative work. I have learnt that marketing is my safe space as I studied this at A Level, and I need to take greater risks and be more self-confident in relation to my creative work and ability. I would class myself as an ambitious person, however in my work I do play it safe which I would like to work on this. This part of the journey has been beneficial for me as it has allowed me to understand my key strengths, interests and influences to take forward within my brand.

WHAT STYLE INTERESTS ME?

Summer and Vacation styling and Pinterest summer wear is what inspires and interests me and is a style I love to research and follow trends on. This is because I simply love colourful clothing, including clothing with sequins, gems, beads and embroidery.

This type of clothing or brand is the styling I would like to work with within my career, as I love everything to do with summer clothing. These brands are mainly Australian fast fashion brands, although I am willing to drop into fast fashion if it means pursuing my interest in this type of style.

Brands that highly interest me and brand I would like to work for in the future are...

PEPPERMAYO, TIGERMIST, KASELA STUDIO, MESHKI, I AM DELILAH, LIONESS, OUTCAST, PRINCESS POLLY, RUNAWAY

These brands are based off my own knowledge and style based in the fast fashion category but have yet to discover similar brands in a higher market level. These brands are brands that interest me based of their designs and brand aesthetics. Each of these brands target a similar market of women aged 18-30 looking for summer or vacation wear.

MY STYLE MY BRANDS

PEPPERMAYO

Peppermayo is a Sydney, Australian based brand, founded 2012. Their focus was to market their exclusive, in-house designs as the go to outfit, rapidly becoming their signature go to.

Peppermayo involve commitments to reduce their environmental impacts with the use of biodegradable postage bags and recycled paper tags.

Although Peppermayo mainly sell summer wear, they also tell outerwear, knits and jeans. making it the perfect mix between both as they mainly focus on their best-selling summer wear pieces, as well as also catering for consumers wanting something a bit warmer.

Also, Peppermayo is an Australian brand meaning relocating to Sydney may be an option for me. Although if I am having doubts about this, Peppermayo are in the process of launching an office in the UK, meaning I am able to work for this brand here, as I do realise moving to Australia is such a huge commitment to make

Peppermayo would be my number 1 brand to work for as their brand and clothing is part of my fashion inspiration and I love every single one of their pieces, they also come under my brand values as they are open to improving their sustainability which is the wat forward for the fashion world and is something that won’t be going off trend for a while. This brand includes all 5 of my brand values, making it the perfect brand for what my interests are.

IS A HERITAGE BRAND FOR ME?

Based off my culture and values being brought up with a close family and having mentioned them a lot in my research, I thought it would be a good idea for me to investigate heritage brands. Heritage clothing pieces are less modern, as they have continued to sustain tradition and history. Meaning, these garments are not classified as microtrends, especially as a lot of them are timeless pieces that have remained trending and popular throughout fashion history, which isn’t something I find interesting and i wouldn’t want to build my brand around this.

With my interests being based around summer garments, only accessories for heritage brands would be helpful for me, although this isn’t something I’d want to build my career around.

After researching heritage brands, I have come to the conclusion I have minimal interest in heritage brands. As a whole I love luxury brands such as Hermes, Chanel, Louis Vuitton and other heritage brands, especially their accessories and vintage achieve but these are not something I’d like to pursue a career in as it isn’t really me and what I’d want my career to entail.

HOW ABOUT A LIFESTYLE BRAND?

After looking back on my culture and values, I have decided to take a look into lifestyle brands. A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.

After researching this and brands within a lifestyle commitment, I have taken one brand into consideration, this brand is Azur Ibiza. I have chosen this brand as their brand values come under what I have listed in what I am looking for with a brand.

Azur Ibiza also holds customer values that I take interest in, such as catering for vaction goers creating sustainable swimwear and resort wear which I also wear, as well as colourful clothes, which I also stand with.

After researching into Azur Ibiza, I have come to the conclusion I would like to research into Azur Ibiza as a lifestyle brand and would like to potentially base my brand around them. This is because they hold personal values to their consumers which I would associate myself with and believe in as a consumer and an employee. Concluding this, I will investigate Azur Ibiza as a brand. Although my main focus is Peppermayo, as this is a brand that truely interests me.

MY JOB VISION

In my job, I would like to have the role of being involved in most creative and business opportunities and ideas. This also includes travelling within my job. I would like to do this because I want to be very involved in my job and would like to have the best of both worlds when it comes to choosing what I want to do. Here I have chosen 9 images reflecting on what I have said I want to see and go within my career. A lot of these pictures include Travel, being on set, being in the decision room and overlooking upcoming pieces and designs.

Within my job role, the only restriction I would like it to have minimal involvement in creative technology such as editing on software’s such as the adobe cloud. Basic editing is fine, but I would like minimal of these in my job role, as this is something I do enjoy doing, although I am trying to use it more and more in my university work.

I would like to be able to travel in my job as this is something that excites me in my day-to-day life, and to have a job that involves something I love to do will excite me and motivate me to do better within my job role. I would also like to have as much involvement in every job department that interests me, these include marketing, design, sample testing, projects, photoshoot set ups and styling. I’d like to be as involved as possible as all these departments are something I’m passionate about and would like to incorporate this passion into each department.

PROJECT MANAGMENT

I was advised by my program leader to research into the job role ‘Project Management’ based off what I have told her on what I want to achieve career wise. From the description of the job role, I believe this would be a highly reasonable match for me. The job involves managing the business side of brands, overseeing different departments such as marketing and merchandising, which is something I’d definitely be able to enjoy, although I would like to be more involved on shoot set ups and travel, based on the brand, this could be included in the job role. Also, in the job role I can help bring creative ideas to fruition through m business knowledge and skills, fuelling my idea of my marketing and creativity being 70/30.

The job role requires a high level of organisation, planning and communication which I do believe are all strong traits of mine. The job role also states I need to be a key decision maker, which I can be as I do state that I know what I want in life and can feed this into my job when making business decisions. I am to be Personable, as I will be working with many different people and managing different departments, which I can definitely relate to as I am a very approachable person who is willing to help everyone and want what’s best for both parties. With this goes leadership, I do this within my part time job at River Island at the moment as I am a ‘responsible person’. meaning leading fellow employee’s jobs and taking charge.

In conclusion to this research, I believe Project Management would be a suitable job for me as it entails everything, I desire in a job role, and progression is still possible once I have reached this level. The job role includes most things I said I wanted to do, although this differs for different brands and would have to approach this to the business when applying.

With wanting a creative and innovative job, I was also recommended to research into a Brand Development job. Brand development is a strategic process of creating and distinguishing a company’s image, products and services from your competitors, signifying new ideas and products as your company grows. This job role includes being able to come up with an objective around the brands values and rebranding, updating or analysing what the business wants for the future. This jo will involve use of adobe software’s and other editing apps, which is not necessarily my strong point. I was also involving trend spotting within this job role to help keep businesses up to date with their website and brand.

Although I did state I wanted to be involved in creativity and design, I think this job role would be too much on the creative side for me. I love the idea of being able to rebrand a business and flow creative ideas into the business, although I don’t enjoy using these editing platforms and therefore this job role isn’t desirable for me personally. I would like to be able to flow ideas into a business as this interests me, I just wouldn’t want to be the one creating the designs.

BRAND DEVELOPER

FASHION MARKETING DIRECTOR

Fashion marketing directors handle marketing campaigns for various facets of the fashion industry. They may research potential consumer markets for different pieces of clothing, accessories or styles. Fashion marketing directors need to be able to recognize emerging trends, convincing consumers to buy into them. In this career, you use skills in advertising, design, retailing, purchasing, planning and promotion. You also need to understand distribution chains and pricing methods. Making this job role pretty even when it comes to creativity and business, something I am both interested in. Within this job role I need to be a personable person, as in the job you work with many different people. I am a very approachable person and want the best for both parties within the business. With this job you need to be both business savvy and creative, this is something I have been looking for in a job as I enjoy both sides of these. Although, I am more business-like, it is good to be able to have both skills in the business.

This job role is something I originally had seen and wanted to do research on. The job role includes everything I have been looking for in a job and believe this would also be a perfect match for me.

In conclusion to this, this is definitely a job role I’d be interested to pursue, and it entails everything I desire in a job role, and progression is still possible once I have reached this level. The job role includes most things I said I wanted to do, although this differs for different brands and would have to approach this to the business when applying.

SYDNEY

SYDNEY LIVING

Sydney is one of the most secure cities in the entire world, making it one of the most i desirable place to liv. Sydney recognises that a commitment to sustainability and the protection of the environment is essential in improving quality of life, helping improve global warming and sustainability in the fashion world, this is something I’d like to help get on board with and relocating to Sydney will help this. Sydney’s coastline is simply outstanding, featuring some of the most beautiful and accessible beaches in the world, with my love for the sun and beaches, this makes it a great place for me personally to move, especially because most of my desired brands are based here. Based off these factors Sydney seems like a desirable place based off my likes and interests.

Although Sydney is a great place to live, the cost of living there is very high. Salaries in Sydney are higher than UK salaries meaning this does reflect the prices in Sydney.

Unless salaries are lower, this shouldn’t be a problem. Also, traffic congestion times get quite high, with Sydney being a big city with a large population, congestion is a given. Although public transport is great in Sydney meaning if you aren’t driving or beat the traffic, it is fine. The job market is very competitive over there, with the population so high, everyone is fighting for jobs. Although if I was to go over with the courage and experience, competition isn’t a worry.

Sydney is definitely a place I would consider moving to as it is a different lifestyle over there and this is something I’d love to associate myself to. I love the heat, and the UK weather is a joke and is not something I stand for. I understand this is a huge commitment to make and will take a lot more thought and research. But for now, Sydney is on my list.

MELBOURNE LIVING

Melbourne has a lot to offer in terms of quality of life. There’s always something happening, whether it’s art exhibitions, music festivals, or food markets. Plus, you’ll never run out of dining options with its diverse culinary scene. With this, this is very similar to the UK as this is also seen here. Salaries tend to be higher than in the UK, with plenty of job opportunities and a range of desirable living locations. This is something that makes Melbourne a desirable place to live as it’s good to hear that there are lots of job opportunities making me feel better about there not being much competition. One thing that sets Melbourne apart is its reputation for being safe. With low crime rates, you can feel secure walking around the city even at night, this is very different from the UK, as a woman who enjoys solo walks this is very enlightening to hear.

Melbourne is famous for its ever-changing weather. It’s not uncommon to experience all four seasons in a single day. This is similar to the UK climate conditions, which is the reason I wanted to move, this does put me off moving to Melbourne as this was a big factor to my decision.

In conclusion, from researching both Cities and weighing up which is most suitable for what I am looking for, I personally think I am better suited to Sydney.

After further research, Lululemon is a big competitor for gym wear in Australia. Although gym wear in Australia is a huge competitive market and it would be really difficult with the company not being an organic Australian brand, Australia is huge on supporting local businesses, so as Lululemon is US brand it would be difficult to convert Australian consumers. Competitors include Running Bare, Lorna Jane, first base, Dyfne, these are all lifestyle, sustainable gym wear brands based in Australia.

After researching more in Lululemon I have come to the conclusion that Lululemon isn’t the market or consumer target for me. If I were to move to Australia, the gym wear competivness would be too big for the company to fully succeed and have an office out there. Also, after research I have found gym wear isn’t big in Spain and European counties, meaning the Eastern European market would be a waste to market the brand to. As well, no other lifestyle brand gives me any interest and I wouldn’t want to force myself to this.

MELBOURNE

EUROPE LIVING

The benefit of living in Spain that most expats appreciate is the option to live at a slower pace. Most foreigners living in Spain prioritise living life to the fullest, allocating significant time to relax and socialise with locals and expat friends. This is largely influenced by the commonality of seeing Spaniards eat lengthy meals and socialise with friends and family. The change of pace may take some getting used to for individuals accustomed to a fast-paced life in big cities, but many find it to be a welcome adjustment. Furthermore, Spain has an excellent public transportation infrastructure, simplifying travelling without a car. Its city centres and rural areas are well connected. Spain’s diverse transportation network, encompassing highspeed trains, regional buses, and domestic flights, provides an ideal business environment for many entrepreneurs.

Although Spain is famed for its bright and sunny weather, temps vary depending on the region. Spain experiences a wide contrast in weather, with temperatures regularly hitting over 30 degrees Celsius in summer. Unlike many other Western European nations, many Northern and Southern Spain regions offer affordable living costs, particularly for expats earning a foreign income through investments or a pension.

Living in Spain can be difficult for people who do not speak Spanish fluently. English is not commonly spoken, particularly in rural areas, making simple things like grocery shopping or doctor visits more challenging than if you had a basic grasp of Spanish. Spain has a relatively high unemployment rate, particularly among young people, which may present difficulties in finding jobs for foreigners looking to move to Spain for work.

In most European cities, people dress to impress, loungewear is for lounging at home and not for walking around the city centre and grabbing a cappuccino. Spanish style is elevated yet practical, but most definitely not boring. Outfits range through all styles and aesthetics, allowing fashion freedom in what you choose to wear.

I follow the trend ‘euro summer’ which briefly relates to Spain as these are outfits worn by tourists visiting European countries. Although these outfits are worn by tourists, they are clothes especially for hot countries and holidays. Working in Spain, I will be able to work for a Spanish brand marketing summer wear in Spain, Or a brand marketing Euro Summer.

SPANISH FASHION BRANDS

After researching Spanish fashion brands that sit under my interests and what I am looking for in a brand, I have come across the brand Azur Ibiza. Azur Ibiza is more than just a swimwear brand, it’s an island lifestyle brand that is worn by people who share the love for the island life. They sell a vast variety of swimwear, beachwear, kid’s swimwear and beach accessories. From first glance this brand seems like a good brand that I could fit in well with. The brand was founded in Ibiza, their swimwear is designed to enhance your natural beauty, so you can feel confident and empowered wherever you go.

The brand has 14 thousand followers on Instagram, making it a niche brand that not many people know about. Whether the brand decides to stay small and unique in Ibiza or they might want to expand their shops in other European markets, I really like this brand and is a brand I could possibly work for in the future.

AZUR IBIZA

Azur Ibiza is based in a hotel boutique in Ibiza called, OKU Boutique. The hotel boutique stocks up on Azur Ibiza swimwear and accessories, as well as Azur also having their own website. The future for Azur could be bigger if they were to grow their business and possibly own their own boutique shop in Ibiza old town or San Antonio, this is where the night life is mainly held.

SPAIN

TOKYO MARKET RESEARCH

From my research in Tokyo, I have found that Japanese people specifically living in Tokyo wear a lot of streetwear but dressing their outfits up with a pop of luxury, such as wearing a designer bag, shoes and accessories. Their culture and trend over there evolve a lot around anime, dressing up in baggy clothes for the males and short, frilly clothes for the females. Continuing from this the females also like to wear a lot of heavy eye makeup to change the way their face appears making them look like a cartoon character. These were both seen around the Shibuya and Sunshine City areas such as Shibuya is the main capital of Tokyo and I suppose everyone is dressing to impress. The sunshine city areas included a lot of arcade shops, this is where the anime related people where at.

Japanese concept included a lot on black baggy clothes with chains and huge platform shoes, a lot of this was seen around the Harajuku area in the back streets, everyone looked really good and different and dressed for themselves in this area.

There wasn’t a lot of people wearing visible fast fashion, such as logoed items. Although there were so many people wearing un logoed items that looks cheaper and from independent stores. Maybe this wasn’t necessarily fast fashion but many pieces I was not able to identify where they were from. This is more targeted towards the older generation, as under people were dressed up with designer bags.

After going in a couple of the fast fashion shops such as Zara and H&M in Tokyo, I can confirm the clothes are extremely similar to what they are like back in the UK, and they do not cater differently to the Japanese market. Each micro trend is the same as in the uk including stripes, dark wash denim and suede.

SPAIN MARKET RESEARCH

In Spain, the fashion scene is heavily influenced by the country’s warm climate and lively culture, with colourful clothing being at the forefront of streetwear and high fashion alike. Bold colours and vibrant patterns dominate collections, from casual wear to evening attire. The use of these lively designs is prevalent in both ready-to-wear collections and highend fashion, appealing to a wide range of consumers, from those seeking unique, eye-catching pieces to those who prefer a more relaxed, yet stylish look.

Spain’s extensive coastline significantly impacts its swimwear market, the demand for swimwear is strong year-round, as Spain is a popular destination for both tourists and locals looking to enjoy the beach. Spanish swimwear often incorporates bold, tropical prints, geometric patterns, and vibrant colours, reflecting the country’s outdoor and beach-centric lifestyle. The combination of functionality and fashion in swimwear is crucial, as consumers not only seek attractive designs but also comfort and durability.

Accessories play an integral role in Spanish fashion, offering a way to enhance an outfit with a personal touch. Colourful accessories, such as oversized sunglasses, statement necklaces, and woven handbags, are particularly popular and are often used to complement bright clothing or create a focal point. The trend for mixing vibrant, bold accessories with

neutral or casual outfits is common, especially in summer months. Spanish consumers embrace accessories that showcase creativity and individuality, with items often made from natural materials like straw, wood, or beads, reflecting a bohemian and carefree aesthetic.

The use of sequins and sparkling materials is significant in Spain, especially for special occasions like holidays, festivals, and nightlife.

Sequins are often seen in evening wear, such as dresses and tops, but also in more casual items like swimsuits and accessories, catering to the festive spirit of Spanish culture. Sparkling materials are also a key feature in Spain’s vibrant nightlife scene, where people often dress up to go out in the evenings. Whether it’s for a night of dancing or a celebratory dinner, sequins and metallic details add a festive touch, making them a desirable element in many wardrobes.

In the fast fashion industry, many popular UK and international brands like Boohoo, PrettyLittleThing, and Peppermayo primarily operate online, which creates a gap in the market for physical retail stores. While these brands have a strong presence on social media, customers can’t physically see, touch, or try on the clothes before buying, which may lead to uncertainty about fit and quality.

Introducing physical stores, whether permanent or temporary, would help bridge this gap. It would allow customers to experience the brand in person, building a stronger connection and offering more opportunities for engagement. By placing stores in key locations like big cities (e.g., London, Manchester) and tourist destinations during peak seasons, brands could attract new customers and tap into areas with high foot traffic.

A physical store would provide a chance to showcase the latest trends and create unique in-store experiences, which would differentiate the brand from others. This approach could lead to increased visibility, new revenue streams, and stronger brand loyalty.

WHAT ARE THE MISSING GAPS?

While fast fashion stores like Primark, River Island, and Asda’s George primarily target the upper end of Generation Z and Millennials, these consumers are generally in their late teens to early thirties. When I discuss the idea of opening pop-up shops or physical stores for an online fast fashion brand, I’m focusing on reaching the upper end of Gen Alpha and the entirety of Gen Z. This group is becoming increasingly important as many in the upper end of Gen Z are now entering the workforce, earning full-time salaries, and gaining more disposable income to spend on fashion.

These consumers are not only highly influenced by social media trends but also have a keen interest in staying fashionable without breaking the bank. As they start to earn their own money, they seek out affordable, trendy options that match their style, making them a prime target for fast fashion brands. Opening physical stores in city centres would allow the brand to meet this demand by offering a more engaging and immediate shopping experience for these younger generations, who are already accustomed to online shopping but also appreciate the tactile experience of browsing in stores.

BUT THERE ARE FAST FASHION SHOPS?

WHAT DOES THE INDUSTRY NEED?

The fashion industry, particularly fast fashion, has significant environmental and social impacts, and there’s growing pressure to make it more sustainable. Many brands have begun adopting practices like using paper packaging, offering better pay for labour workers, and slowing down delivery options. While these steps can help, they aren’t longterm solutions to the industry’s bigger issues.

Switching to paper reduces plastic waste, but the increased demand for paper can contribute to deforestation. Deforestation is a major environmental issue, as it leads to habitat loss, decreased biodiversity, and more carbon emissions.

Some brands are improving wages for labour workers, which is a positive step toward addressing exploitation in garment factories. However, this doesn’t address the larger problem of overproduction and waste that fast fashion relies on, nor does it tackle the environmental damage caused by constant new production.

Many brands still offer next-day delivery, which increases carbon emissions due to fast shipping methods like air freight. Slowing down delivery services or offering more sustainable shipping options could reduce these emissions, but many brands continue to prioritise speed over sustainability.

Another overlooked issue is the deforestation caused by paper production, which is a significant environmental concern. Similarly, the rapid shipping practices of fast fashion contribute to carbon pollution, worsening climate change.

A good example of progress is the brand Yoyo, which embraces more sustainable practices by focusing on ethical production, sustainability, and reducing waste. However, for the fashion industry to truly become sustainable, it needs to move beyond just incremental changes like paper packaging and better wages. The industry must shift towards a model that prioritises durability, circular production, and responsible consumption.

Ultimately, slower fashion where quality and longevity are valued over quantity, could help reduce the environmental and social impacts of the industry. For real, lasting change, both consumers and brands need to rethink their approach to fashion and its impact on the planet.

YOYO

At Yoyo, their approach to clothing production is heavily rooted in sustainability, particularly through the use of limited-edition collections. By producing only what is necessary for each collection, Yoyo ensures that excess inventory and waste are minimised, which is a crucial step in addressing the environmental challenges posed by overproduction. This strategy not only reduces the amount of unsold goods that typically end up in landfills but also fosters a more intentional, thoughtful production process.

Additionally, Yoyo is committed to sourcing materials with the environment in mind. They exclusively purchase GOTS-certified organic cotton. The Global Organic Textile Standard certification ensures that the cotton used is grown without harmful chemicals or synthetic pesticides. This means the production process has minimal negative impacts on the environment, protecting soil quality, reducing water contamination, and decreasing air pollution. By choosing organic cotton, Yoyo is also supporting biodiversity and healthier farming practices, which are essential for long-term ecological balance.

Yoyo ensures that their packaging is as planet friendly as possible. All their mailing bags are either made from recycled materials or are recyclable themselves, aligning with their ethos of reducing waste throughout the entire lifecycle of their products. Their shipping boxes are crafted from recycled corrugated board, ensuring that the packaging process does not contribute to further environmental harm. This commitment extends to every level of their supply chain and distribution process, making their operations more sustainable and responsible.

This model exemplifies how fast fashion brands could pivot towards more ethical and sustainable practices in response to the growing demand for slow fashion. Slow fashion emphasises quality, sustainability, and ethical labour practices over mass production and rapid turnover of trends. By adopting principles like limited production, environmentally conscious sourcing, and eco-friendly packaging.

WHAT ARE THE GAPS: PEPPERMAYO

Peppermayo could significantly benefit from opening physical stores in key cities like Sydney, Melbourne, and Brisbane, where there is already strong demand for their products. This would increase brand visibility, attract more local customers, and foster deeper brand loyalty, as Australians often prefer to support local businesses. Physical stores offer customers a chance to engage with the brand in a more personal way, where they can try on products and experience the brand first-hand. This creates an enhanced shopping experience that online stores alone can’t fully replicate, driving repeat customers.

While the UK currently represents a small portion of Peppermayo’s customer base (1%), there is untapped potential in the European market. Cities like London, Paris, and Berlin have a thriving fashion scene, and Peppermayo could gain traction by positioning itself as an Australian alternative to local brands. Through targeted marketing and collaborations, the brand could expand its reach. The appeal of Australian fashion could help set Peppermayo apart from other competitors in the European market.

With 56% of Peppermayo’s consumers coming from the United States, there’s an excellent opportunity to expand their physical presence in key cities like New York, Los Angeles, and Miami. These locations are fashion-forward and could help the brand further cement itself as a global player.

GENERATION MARKET

Peppermayo targets young women, primarily from Gen Z and the lower millennial demographic, in markets like Australia and the United States. The brand’s campaigns are designed to evoke a sense of carefree freedom, excitement, and youthfulness. Peppermayo’s themes such as “dancing on tables,” “summer lovers,” and “enjoying mango sorbet in the sunshine” capture the essence of spontaneous social experiences and sun-filled vacations, resonating with a demographic that values fun, adventure, and living in the moment. These campaigns align with the idea of living a carefree, social life, free from responsibility, which is central to the Gen Z and younger millennial experience.

The product range features summer essentials and vacation staples, light, fun, and stylish pieces designed for women who are active, love to go out, enjoy the beach, or travel. The clothing is often bright, bold, and designed to stand out, making it ideal for social events, holidays, and beach days. The designs also appeal to the desire for Instagram worthy fashion that is both trendy and comfortable.

Peppermayo’s main marketing platform is Instagram, where it uses visual storytelling to bring its brand to life. Their posts and stories showcase the aspirational, fun-filled lifestyle the brand promotes, focusing on aesthetics that convey the joy and freedom of youth. They often use vibrant, high-energy visuals to create a sense of excitement and escapism.

Influencer marketing plays a significant role in Peppermayo’s strategy. The brand collaborates with influencers, often from Australia, UK and the US, who embody the free-spirited and social lifestyle Peppermayo promotes. Influencers create content that showcases the brand’s clothing in real-life, relatable settings whether it’s at parties, on vacation, or during day-to-day adventures. This helps to expand Peppermayo’s presence, especially internationally, and makes the brand feel authentic and accessible to its target audience. Influencers act as a trusted voice, helping to build credibility and connect with potential customers on a personal level.

AS A GEN Z: WHAT I LIKE ABOUT PEPPERMAYO

Peppermayo is a brand that resonates deeply with me for several reasons, both in terms of style and their values. First and foremost, their designs reflect the kind of clothing I love to wear and feel confident in. Their pieces, particularly summer clothing, align perfectly with my personal taste and the vibes I enjoy. I’m always excited to dress up in Peppermayo because their clothes effortlessly combine fun, comfort, and style, especially in the summer, which is a season I’m particularly passionate about. There’s something about their fresh, vibrant designs that makes me feel like I can truly express my personality through fashion.

Beyond the aesthetic, I also admire how Peppermayo focuses on sustainability and their carbon footprint. As someone who values environmental awareness, it’s refreshing to see a brand take concrete steps toward reducing its impact on the planet. Their commitment to being socially responsible is important not only for the present but for the future of the fashion industry as a whole. This sustainability aspect makes me feel like I’m supporting a brand that is conscious of the world we live in and is working towards creating a positive change.

Their presence on Instagram is another reason I’m drawn to Peppermayo. The way they showcase their brand aesthetic, through eye-catching, bold colours and campaign images, is so captivating. The use of bright colours and sequins particularly speaks to me, as these are elements I seek out when shopping for clothes. These playful touches make Peppermayo stand out from other brands, and their visuals create a sense of excitement that pulls me in as a consumer.

In essence, Peppermayo is a brand that I can connect with on multiple levels, through their fashion-forward designs, commitment to sustainability, and captivating aesthetic. It’s a brand I can take pride in supporting, and one that aligns with my personal style and values. I love the idea of being part of a brand that not only produces clothing I love but also stands for something meaningful in the world of fashion.

WHAT ARE THE GAPS:

AZUR IBIZA

Azur Ibiza has several key gaps that, if addressed, could help the brand expand both within Ibiza and across Europe:

1. Azur Ibiza’s Instagram activity is sparse, with the last post being months ago. To grow their following and engagement, they should aim to post at least once a day. Regular content such as behind the scenes, user generated content, and product showcases, would help maintain visibility and connect more with their audience.

2. While the brand has a strong presence in Ibiza, there’s untapped potential in other European markets. They could expand by collaborating with influencers or opening pop-up shops in popular tourist destinations like Mykonos or Barcelona to increase visibility outside Ibiza.

3. Azur Ibiza promotes fun, spontaneity, and memorable experiences, but their inconsistent social media activity doesn’t fully communicate this message. By strengthening their storytelling and showing the lifestyle behind the brand through more engaging content, they can build a stronger emotional connection with their audience.

4. The brand isn’t fully utilising customer engagement strategies. Running promotions, giveaways, or even creating a loyalty program could boost interaction and attract new customers, increasing brand loyalty and spreading word-of-mouth.

By focusing on these areas, Azur Ibiza can enhance its brand presence, reach new customers, and increase sales across Europe.

GENERATION MARKET

Azur Ibiza's generational target market is thoughtfully designed to appeal to a broad and diverse demographic, primarily focusing on women. While their core target market consists of females in Ibiza, the brand also appeals to tourists visiting the island and, through its online presence, targets women globally. The brand’s primary audience spans the upper end of Gen Z and all of the Millennial generation, both of which are known for their social media engagement, value for sustainability, and interest in style trends.

Azur Ibiza's product line includes children's swimwear, which expands their reach to include mothers, targeting them as a secondary audience. This allows the brand to cater to a family-friendly market, making it not only a brand for women but also for parents, specifically those who are looking for high-quality, stylish swimwear options for their children.

Given the brand’s price range, Azur Ibiza attracts consumers with more disposable income, positioning it as a premium brand in comparison to other brands like Motel Rocks and Oh Polly, which tends to cater to a younger, more budget-conscious demographic. Azur Ibiza’s focus on slightly older generations, such as upper Gen Z and Millennials, reflects this price positioning.

Azur Ibiza’s product offerings consist primarily of stylish beachwear, including women’s swimwear, beach cover-ups, hair accessories, and essentials, complemented by their children’s swimwear collection. Their product assortment speaks to consumers who seek not only quality but also versatility in their beach wardrobe.

To market their brand, Azur Ibiza relies heavily on Instagram, where they share campaign images and sneak peeks of new collections. This visualfirst platform is perfect for a brand targeting fashion-forward women who value aesthetics and staying ahead of trends. Azur Ibiza, however, does not engage in influencer marketing, opting instead for organic promotion through their own curated content. This strategy positions them as a brand that relies on the authenticity of its own voice and visuals, rather than leveraging influencers to boost its reach.

INFLUENCERS CHOSEN:

AZUR IBIZA: PRE-REBRAND

1. Yasmin Devonport – A stylish macro influencer who exudes elegance and a love for holiday wear, Yasmin can help showcase the brand’s vacation, resort, or leisure collections to a broad, fashion-forward audience. Her strong online presence makes her perfect for attracting both style-conscious consumers and those looking for holiday inspiration.

2. Rochelle Humes – A relatable, down-to-earth mum and macro influencer, Rochelle is highly influential within the millennial parent community. She’s ideal for collaborations focused on kids' products, offering authenticity and trust with her large, family-oriented following.

3. Stacey Solomon – Known for her grounded, accessible personality, Stacey is another mum-focused macro influencer, perfect for collaborations on family-oriented or kids’ products. With her relatable approach to parenting and her broad millennial following, Stacey can help connect your brand with a wide audience of young parents, creating a genuine emotional connection with the brand.

4. Dionne Lavender – A mid-tier influencer who appeals to both Gen Z and young millennials, Dionne has a fresh, engaging presence on social media. Her audience is younger, trendy, and highly engaged, making her a great fit for tapping into a youthful market.

5. Amaka Enen – A European-based, mid-tier influencer with a strong Gen Z following, Amaka offers an opportunity to grow your brand’s presence within Europe, particularly among younger consumers. Her fresh, stylish approach can help you appeal to the European market, broadening your brand's appeal to Gen Z consumers across a diverse geographical landscape.

6. Guusje Willemse – Colourful and vibrant, Guusje already has connections with your brand, which provides an advantage in creating seamless collaborations. With a following that spans both Gen Z and millennials, her dynamic style is a perfect match for your brand, and her established relationship with the brand can help increase authenticity and credibility, strengthening your brand’s connection with her followers.

7. Aimee Rose – A UK-based influencer with a strong focus on colourful, holiday-inspired fashion, Aimee appeals predominantly to a Gen Z audience. Her content is fun, energetic, and perfect for campaigns promoting vacation or summer collections, helping to increase brand visibility among young, trend-savvy consumers who are looking for lifestyle inspiration for their travels.

8. Nikki Marinus – A mum and mid-tier influencer based in the Netherlands, Nikki has an established connection with your brand. She offers a great opportunity to target Dutch consumers, expanding your brand’s reach within the Netherlands and surrounding regions.

STACEY

SOLOMON

DIONNE

LAVENDER

AMAKA ENEN

GUUSJE WILLEMSE

AIMEE ROSE

NIKKI MARINUS

AS A GEN Z: WHAT I LIKE ABOUT AZUR

Azur Ibiza is a smaller, more independent brand, which often offers a more intimate and authentic connection to its customers. This appeals to me because it allows for a more personalised experience, making the products feel exclusive and thoughtfully crafted. Small brands often have a more direct connection to their customers, and I appreciate that intimacy and the attention to detail that comes with it.

The fact that the brand is based in Ibiza adds a layer of allure. Ibiza is renowned for its vibrant, laid-back, and stylish culture, which typically aligns with swimwear and beach lifestyle. Even though I acknowledge that the designs don’t necessarily reflect Ibiza’s vibe directly, I still like the concept of an Ibiza based brand.

The designs themselves are another reason why I am drawn to Azur Ibiza. Colourful swimwear often brings out feelings of joy, playfulness, and vibrancy. Bright, bold, and fun colours don’t not only reflect my personal aesthetic but also connect me to the idea of carefree beach life, even if the designs don’t directly reflect Ibiza’s exact image. The colours themselves evoke energy, warmth, and creativity, qualities that I highly value.

Another key reason for my love of Azur Ibiza is the quality of the materials. High-quality fabrics and well-thought-out design are essential when it comes to swimwear, as comfort, durability, and appearance are all important factors. The brand’s commitment to premium materials elevates the experience of wearing their swimwear, making it not just visually appealing, but also long-lasting and comfortable.

I am someone who genuinely wants to see the brand succeed. My passion for Azur Ibiza goes beyond just liking the designs, I want to help it develop and become its best self.

WHY DO I WANT TO WORK FOR A FAST FASHION BRAND?

I recognise that fast fashion has become a staple in the global fashion landscape, and I believe that it’s not going away anytime soon. Despite the increasing demand for sustainability, fast fashion brands are evolving by adopting more eco-friendly practices. The industry’s ability to adapt, whether through sustainable production methods, using recycled materials, or offering more eco-conscious collections, ensures its continued relevance.

As the world adjusts to more sustainable alternatives, fast fashion’s ability to rapidly respond to fashion trends at a price point accessible to a wide demographic ensures that it remains a cornerstone of fashion consumption. This evolution shows that fast fashion is not static; it’s growing and adapting to meet the changing expectations of consumers, particularly in terms of sustainability, which makes it an exciting space to work in.

I understand how integral social media and influencer marketing are to the fast fashion industry’s success. With over 54% of users researching products through social media, you see the significant influence platforms like Instagram, TikTok, and YouTube have on consumer purchasing behaviour, especially among younger generations. Gen Z and Millennials are digital natives, and they prefer to discover, interact with, and purchase fashion through social media rather than traditional search engines or branded websites.

This shift to digital-first shopping is only growing, and as someone who relates to this trend, I recognise that working in a fast fashion brand means tapping directly into these influential digital channels.

I also value the aspect of affordability that fast fashion provides, allowing people to express themselves through fashion trends without breaking the bank. This is especially important in a world where economic pressures make luxury brands less accessible to the masses. No matter how the world changes, people will still want to stay fashionable on a budget, which ensures that fast fashion will always hold appeal.

FUTURE OF TRENDS

1. Sustainability in Fashion

Fashion will increasingly focus on using eco-friendly materials like organic cotton, hemp, and bamboo, which are more sustainable and less harmful to the environment. This shift is driven by the growing concern over environmental impact and the need for industries to reduce waste, pollution, and carbon emissions.

2. Technological Innovations

Fabrics will evolve to include technology, such as sensors that monitor body temperature, track health data, or offer interactive features like changing colours or adjusting fit. These advancements will enhance the functionality of clothing, making it smarter and more integrated with the wearer’s lifestyle.

3. Resurgence of Past Trends

Fashion tends to repeat itself, and over the next decade, styles from earlier decades will make a comeback. Think of trends from the ‘90s, 2000s, or even earlier. Fashion is cyclical, so past trends are often revisited and reinterpreted, bringing nostalgia and fresh takes to the style scene.

4. Minimalism and Maximalism

Fashion will find a balance between two extremes: minimalism: simple, clean designs and maximalism: bold, extravagant styles. Both approaches will coexist and influence collections.

5. Customisation and Personalisation

Consumers will be able to actively participate in the design process, choosing fabrics, colours, and styles to make clothes unique to their preferences. As people increasingly seek individuality and self-expression, this trend allows for more tailored and meaningful fashion choices.

6. The Impact of Social Media

Platforms like Instagram, TikTok, and Pinterest will continue to shape and drive fashion trends. Influencers, fashion bloggers, and online communities will push new styles and collaborate with brands to create buzz and reach a wider audience. Social media is a powerful tool for discovering and promoting trends, giving fashion a more global and instantaneous reach. It allows consumers to interact with fashion brands directly and play a part in shaping trends.

FUTURE OF FASHION MOVING FORAWRD

1. Hyper Personalisation

Hyper-personalisation in fashion is all about tailoring experiences and products to individual preferences and needs. This trend has been gaining momentum due to advancements in data collection, AI, and machine learning. Fashion brands are now using data analytics to understand customer preferences, purchase history, and social media behaviour to create custom-fit clothing and personalised shopping experiences.

2. Virtual Try-Ons and Smart Mirrors

Virtual try-ons and smart mirrors are changing the way consumers shop, eliminating the need for physical fitting rooms. These technologies use augmented reality to create virtual representations of clothing and accessories, allowing shoppers to see how garments will look on them without having to try them on in person. Smart mirrors take this further by allowing customers to visualise themselves wearing clothing, try on multiple items, and get real-time feedback. They help brands reduce return rates by providing a more accurate sense of how the product will fit and look in real life.

3. Conscious Consumerism

The shift towards conscious consumerism is one of the most significant trends in the fashion industry today. Consumers are becoming more aware of the environmental and social impacts of their purchasing choices. With issues like climate change, labour rights violations, and overproduction coming to the forefront, people are demanding greater transparency from brands.

This movement is fuelling the demand for sustainable fashion, where consumers are not just looking for eco-friendly products, but also brands that align with their values. Conscious consumerism is influencing major players in the industry to rethink their practices and adopt more sustainable methods of production.

Looking ahead to 2030, the future of fashion is likely to be heavily influenced by sustainability, driven by both consumer demand and regulatory pressures. Here’s a breakdown of how the sustainable wardrobe might look:

1. Plant-Based Leather Alternatives

By 2030, plant-based leather alternatives will likely have become a dominant material in the fashion industry. Currently, alternatives like mushroom leather, pineapple leather), and apple leather are gaining ground, and as technology advances, we’ll see more innovative materials emerge. As consumers become more conscientious about animal welfare and environmental impact, these plant-based alternatives are becoming not just a niche but a standard in fashion, especially in accessories and footwear.

2. 60% Second-Hand Clothing

By 2030, second-hand clothing could make up a significant portion of people’s wardrobes, possibly as high as 60%. The second-hand market is booming, with platforms like vinted, and Depop leading the charge in promoting the circular economy. The idea of pre-loved garments becoming mainstream is growing as younger generations embrace thrift shopping as both a sustainable and trendy option.

INFLUENCER MARKETING & SOCIAL MEDIA

Influencer marketing continues to dominate the digital landscape, with the industry now valued at an impressive $24 billion. Despite the economic challenges many industries face, influencer marketing remains resilient, and there’s no sign of it slowing down. The growing influence of digital personalities has made them an indispensable tool for brands seeking to connect with a wider audience and build consumer trust.

Edelman’s State of Influencer Marketing report reveals some key statistics that demonstrate the growing investment in influencer marketing. It shows that 40% of brands are now dedicating at least a quarter of their marketing budgets to influencer campaigns, a significant increase from previous years. This growing financial commitment reflects the proven value that influencers provide in driving consumer decisions.

86% of consumers have made a purchase inspired by an influencer at least once a year. These statistics reinforce that influencers play a pivotal role in shaping consumer behaviour, and brands can no longer afford to overlook their importance in the marketing mix.

Nearly 60% of Gen Z and millennials believe that influencers should use their platforms to speak out about social issues. This shift in consumer sentiment means that brands must consider not only an influencer’s reach and engagement but also their values and willingness to address important topics.

A mistake in this area can be costly. If an influencer aligns with a brand that stays silent on critical issues, or worse, sends the wrong message, it could result in a backlash from consumers.

POP UPS

Pop-up shops are temporary retail spaces designed to offer brands a unique and flexible way to engage with customers in high-traffic locations for a limited time. These short-term venues, often located in popular areas or events, allow businesses to generate excitement and drive sales while avoiding the longterm commitment and expense associated with traditional brick-and-mortar leases.

Unlike permanent stores, pop-up shops offer retailers the ability to experiment with different markets, test new products, and connect with customers in a dynamic and immersive way. By leveraging the sense of urgency and exclusivity associated with temporary spaces, pop-ups create buzz and drive traffic, enticing customers with the experience of something special that’s only available for a limited time.

From a cost perspective, pop-up shops are a more affordable option compared to setting up a permanent location. These pop-up experiences blend the convenience and scalability of online shopping with the physical presence that online platforms can’t provide. Pop-ups give customers a tactile, in-person connection to the brand, fostering deeper engagement through sensory experiences, direct interaction with products, and opportunities to experience the brand in ways digital channels can’t replicate.

Essentially, pop-up shops serve as an effective in real life marketing tool, allowing brands to tap into both the digital and physical retail worlds in a more fluid, creative, and impactful way.

WHAT ARE THEY?

ADVANTAGES

1. Customer Engagement:

Pop-up shops create unique, immersive experiences that engage customers on a personal level. By temporarily setting up a physical presence in a new location, brands can interact directly with both new and existing consumers. This direct interaction helps build stronger relationships with the audience, fostering brand loyalty. The novelty and excitement of a pop-up shop can also inspire people to stop by out of curiosity, giving the brand an opportunity to win over potential customers who might not have discovered them otherwise.

2. Building Awareness:

Pop-up shops are a powerful tool for building brand awareness, especially when placed in new areas or markets. By strategically selecting locations with a high volume of foot traffic, brands can increase their visibility and introduce themselves to a whole new audience. This is particularly useful for expanding to areas where the brand might not yet have a strong presence or recognition.

3. Cost Efficiency:

Opening a physical retail store typically requires a significant investment in real estate, staff, utilities, inventory, and long-term leasing contracts. Pop-up shops, on the other hand, are significantly less expensive to set up and operate. A pop-up can cost 80% less than a traditional brick-and-mortar store due to factors such as lower overhead, shorter leases, and reduced staffing needs. Brands can allocate their budget more efficiently, focusing on high-impact marketing efforts and product promotion rather than long-term commitments.

4. Low Risk:

One of the most attractive aspects of pop-up shops is the relatively low risk involved compared to maintaining a permanent store. Since pop-up shops are temporary and typically operate under short-term contracts or agreements, brands can test new markets, products, or concepts without committing to long-term leases or large-scale investments. If the pop-up shop doesn’t perform as expected, the brand can easily close it without significant financial loss. This flexibility allows companies to be more experimental, adjusting their approach based on customer feedback or market trends.

DISADVANTAGES

While pop-up shops are generally considered more affordable than opening a permanent brick-and-mortar location, they still come with their own set of costs. Some of these can add up quickly:

Insurance: Pop-up shops need coverage in case of accidents, theft, or property damage, which adds an extra layer of cost. Depending on the location and type of product, insurance can be expensive.

Licenses and Permits: Depending on the location and type of event, a business may need specific permits to operate, especially if it’s in a public space or involves the sale of food or alcohol.

Acquiring these permits often requires time and money.

Security: Especially for high-value goods or in areas with a higher risk of theft, pop-up shops will need to invest in security measures like cameras, guards, or alarm systems to ensure the safety of the store and its merchandise.

Transportation and Logistics: Setting up and moving a pop-up shop often involves transport costs for both goods and the physical store setup (like display furniture, signs, or kiosks). These expenses are often overlooked but can add up quickly if the shop moves between locations.

2. Timing and Location

Effective timing and location are critical to the success of a pop-up, and failing to get either of these right can result in poor turnout and sales:

Timing: The event needs to be well-timed to capture the attention of your target customers. For instance, a pop-up during a holiday shopping season or major event could lead to higher foot traffic and sales. But if it’s poorly timed, such as during off-peak times or when your target audience is distracted, it could lead to a lack of interest.

Location: Choosing the right location is just as important. A prime spot, such as a busy shopping street or a popular festival, could bring in crowds, but it could also be costlier. If a business doesn’t pick the right spot, it risks being out of reach for the desired customers or being in an area with low foot traffic.

3. Legitimacy

For some customers, pop-up shops can be seen as less reliable or professional compared to established businesses with permanent locations. This perception can have several negative implications:

Brand Perception: Pop-ups often don’t have the same polish or infrastructure as permanent stores, which could lead some customers to question the legitimacy of the brand. A pop-up might not have the same level of customer service, ease of return/exchange policies, or warranties that a traditional store would, which could make customers hesitant.

Lack of Continuity: The temporary nature of a pop-up can also create a sense of impermanence. Some shoppers might hesitate to make a purchase, thinking that the store or brand won’t be around for long enough to provide follow-up customer service or honour product warranties.

POP UP SHOP: PEPPERMAYO

European Party Holiday Destinations:

Mykonos: Known for its vibrant nightlife, beach clubs, and glamorous party atmosphere, Mykonos is a go-to for those looking for fun and relaxation.

Ibiza: Famous worldwide for its clubbing scene, iconic DJs, and summer parties. It’s a must-visit for those who want to immerse themselves in the party lifestyle.

Barcelona: A mix of cultural experiences and a lively beach scene, it also offers a vibrant nightlife, tapas bars, and beach parties.

Marbella: Located in southern Spain, it’s a hotspot for glamorous parties, luxury beach clubs, and an upscale crowd. It’s perfect for those looking for exclusivity.

Classy European Holiday Destinations:

Greek Islands: Santorini, Mykonos, and Crete offer stunning views, high-end resorts, fine dining, and relaxing vibes—perfect for a luxury holiday.

South Coast of Italy: The Amalfi Coast, Positano, and Capri are known for their beautiful coastal views, charming villages, and luxury accommodations.

South of France: The French Riviera, including Nice, Cannes, and St. Tropez, is iconic for its glamorous appeal, elegant beaches, and sophisticated nightlife.

Spanish Cities: Cities like Madrid and Seville offer a mix of culture, history, and elegance, with beautiful architecture, fine dining, and luxury shopping.

Peppermayo Pop-up Shop Concept:

An online brand that’s already thriving in Australia, potentially benefiting from a pop-up shop in key locations. Pop-up shops are an excellent way to create buzz and allow customers to experience the brand firsthand, particularly for an online retailer. Here are some reasons why a pop-up shop would be successful:

Brand Visibility: A temporary physical presence would help the brand solidify its identity and expand its reach beyond its online audience.

Western Market Expansion: A pop-up shop in Europe would serve as a great introduction to the brand for Western consumers who may not be familiar with it. The experience can drive awareness and sales.

Customer Experience: It’s a chance for customers to see and try the products in person, which could increase consumer trust and loyalty. Buzz and Exclusivity: The temporary nature of a pop-up shop adds a sense of urgency and excitement, which can drive traffic and create a buzz in the local area.

POP UP SHOP

Housed in a small, minimalistic building located in a small town or a beach shop, we’ve kept the design clean, light, and inviting—featuring soft, neutral tones that create a serene atmosphere. Whether you’re stepping in from the sand or the streets, you’ll feel right at home the moment you enter.

Inside, curated a stunning selection of beach and party inspired products, focusing on both timeless best-sellers and exciting new arrivals. The collection has been thoughtfully organised by colour, making it visually striking and easy to navigate. From vibrant sun-kissed hues to calming beachy pastels, everything is neatly displayed to match your personal style.

To make your shopping experience even more special, we’re serving complimentary drinks with every purchase! After you’ve chosen your perfect items, why not relax and enjoy a refreshing pink cocktail on us? It’s a fun, vibrant way to unwind and take in the atmosphere of our beach-inspired pop-up shop.

The ambiance is complete with the sounds of laid-back house music, setting the perfect tone as you shop and sip. It’s the ultimate fusion of good vibes, great products, and even better drinks.

THE SET UP PEPPERMAYO

POP UP SHOP: AZUR IBIZA

1. Growing the Instagram Presence

Content Strategy: To build a strong Instagram following, I should focus on high-quality visuals showcasing Azur Ibiza’s unique offerings. Think breathtaking beach scenes, lifestyle shots, and behind-the-scenes glimpses that capture the essence of the brand. Collaborating with influencers and local Ibiza personalities could also increase visibility.

2. Pop-up Shops in Ibiza

Locations and Timing: Ibiza is known for its vibrant seasonal tourism, so aligning a pop-up shop with peak seasons could maximise foot traffic. I would consider setting up in high-traffic, tourist heavy areas like Ibiza Town and San Antonio.

Brand Activation: Pop-ups are a great way to interact with customers in-person. Azur can host events, product launches, or special promotions that tie into the Ibiza lifestyle. Collaborating with local artists or musicians for live performances or other events could create a buzz around your pop-up shop.

3. Expansion to Other European Beach Destinations

Spanish Beach Destinations: Locations like Marbella, Costa Brava, or Canary Islands would align well with the Azur Ibiza vibe. Spain has a massive summer tourism industry, and tapping into these spots will offer great brand exposure. Portuguese Coastline: The Algarve region, with its beautiful beaches, would be a great place to target. Cities like Lagos and Albufeira attract both locals and international visitors.

Italian Beach Destinations: Amalfi Coast, Sardinia, or Sicily could be perfect for a brand like Azur Ibiza, which likely resonates with the laid-back Mediterranean lifestyle.

4. Organic Growth Through Pop-ups

Local Engagement: Since Azur Ibiza is local to Ibiza, staying true to the Ibiza roots when expanding to other countries will help them stay authentic. Building a connection with each location, offering local touches in your pop-ups. Collaborations: Partnering with local businesses (such as beach clubs, boutique hotels, or cafes) in each destination could drive traffic to the pop-up shops. Collaborative marketing with these establishments can also help you target a more relevant audience.

5. Building Brand Loyalty and Community

Exclusive Offers for Followers: Once the Instagram is growing, offering special promotions or early access to new collections for the followers can create a sense of loyalty.

Customer Feedback: Gathering feedback from customers during the pop-ups and using it to refine your products and services, engaging directly with customers can lead to stronger brand advocates.

POP UP SHOP

As soon as you step into our Beach Shack, you’ll feel the coastal breeze and the laid-back vibes of a classic surf shop, brought to life in the heart of this minimalistic yet vibrant space. The shop’s bright, sun-kissed colours and clean, simple design make it feel like you’ve just walked into your favourite beach destination.

Upon entering, we’ll welcome you with a delicious smoothie to set the tone for your shopping experience. It’s the perfect way to refresh and get into that beach-ready mood, whether you’re shopping for a new bikini, swimwear, or just soaking in the beachy ambiance.

THE SET UP AZUR IBIZA

Our shop is bursting with stylish swimwear, including bikinis, one-pieces, and beach accessories. Everything is organised by colour, making it easy to browse through the vibrant array of swimwear. All pieces are carefully selected to fit a variety of styles and sizes, ensuring you find your perfect beach look.

The Beach Shack is more than just a shop; it’s an experience. As you explore, the sound of reggae and beach tunes fills the air, creating an atmosphere that transports you straight to a beach party. Whether you’re here to shop, hang out, or just take in the good vibes, the music sets the perfect tone for a day at the beach.

The minimalistic design of the Beach Shack allows the bright colours of the swimwear and the beachy atmosphere to shine. With clean lines, open space, and lots of natural light, the shop feels breezy and light-hearted.

While Peppermayo is already an established player in the fast fashion space with a clear market presence, Azur Ibiza needed more help in terms of branding, positioning, and overall business strategy. This made it a more worthwhile investment for a rebrand, offering greater creative freedom and a chance to build something unique.

One of the major drawbacks of working with Peppermayo is that it is a fully operational and recognised brand. In contrast, Azur Ibiza provided a blank slate in many ways. Since the brand was in greater need of direction, structure, and recognition, there was more opportunity to shape it into something truly distinctive. This meant that rather than trying to make minor adjustments to an already successful Peppermayo, I could completely redefine Azur Ibiza to fit a specific vision.

Fast fashion is one of the most saturated industries, with countless brands competing for attention. Peppermayo operates in a space filled with major players such as Princess Polly, Glassons, White Fox Boutique, and even global giants like ASOS and Shein. Breaking into this space, or trying to reposition Peppermayo would have meant battling against well-funded competitors who already dominate the landscape. The challenge wouldn’t just be creating a compelling brand but also sustaining momentum in an environment where trends shift at an extremely fast pace.

By contrast, Azur Ibiza had a more open path to differentiation. Instead of competing in the overcrowded, high-turnover fast fashion sector, Azur Ibiza could be positioned as a more curated, aspirational brand. This allows for a focus on quality over quantity, a slower and more sustainable fashion cycle, and a brand image that attracts a loyal, high-value customer base rather than one that constantly jumps to the next cheapest trend.

Peppermayo thrives on trend-driven fashion, catering to a younger demographic that demands constant newness and affordability. While this model can be highly profitable, it also comes with the risk of short-lived brand loyalty. Consumers in this space often move between brands, looking for the best deals rather than forming long-term connections

with any one label. Azur Ibiza, however, had the potential to be rebranded into a lifestyle-driven brand with longevity. The name itself evokes an aspirational, Mediterranean aesthetic, something timeless and exclusive rather than fleeting and trend-based. With the right rebrand, Azur Ibiza could attract an audience that values quality, experience, and a strong brand story rather than just quick, disposable fashion. Another major reason for the shift was that Azur Ibiza was in greater need of transformation than Peppermayo. While Peppermayo already had strong brand awareness, an established customer base, and a well-functioning business model, Azur Ibiza lacked clear positioning and market traction. It needed a stronger brand identity, better storytelling, and a refined product direction to truly thrive. Rather than working with an already successful business that didn’t require much intervention, rebranding Azur Ibiza offered a real opportunity to create value.

One of Azur Ibiza’s biggest strengths is its builtin aspirational appeal. The name alone suggests effortless European summer luxury, something that naturally resonates with an international audience. This makes it easier to build a compelling brand story that extends beyond just clothing, potentially into accessories, swimwear, or even lifestyle experiences tied to the Ibiza aesthetic.

Because Azur Ibiza was in need of significant repositioning, the opportunity to scale it into something bigger was much greater. A well-executed rebrand could turn it into a high-end label with strong global recognition, something that could be difficult to achieve with Peppermayo, which already had a defined market and business model.

Ultimately, Peppermayo was scrapped because it was already an established brand that required little intervention, whereas Azur Ibiza needed more help and had greater potential for reinvention. By focusing on Azur Ibiza, I are taking on a project with more creative flexibility, a clearer path to differentiation, and a stronger opportunity to build a long-lasting, high-value brand. Instead of trying to compete in the oversaturated fast fashion space, this rebrand allows me to create something truly unique and aspirational.

Initially, my project focused on fast fashion, an industry known for its ability to quickly respond to trends and deliver affordable styles at speed. At the start, I was quick to dismiss the idea of building a lifestyle brand. It felt too broad, too abstract, something that didn’t align with the immediate, trend-driven nature of my original concept. But as I dove deeper into the process, my mindset shifted.

I made a conscious decision to transition from fast fashion to creating a lifestyle brand, even after initially shutting that path down. Why? Because I realised I didn’t just want to contribute to a cycle of short-lived trends. I wanted to create something that lasts, something that means something.

A lifestyle brand is more than just a business or a product line, it’s a culture, a voice, a feeling. It represents values, attitudes, and a way of life. It’s about building a community and forming an emotional connection with people who resonate with what the brand stands for.

It goes beyond simply selling clothes or products. A lifestyle brand offers a story, an experience, and a sense of belonging. It becomes a part of people’s identity, something they wear, use, and live by because it reflects who they are or who they aspire to be. While lifestyle brands are often seen as timeless and value-driven, that doesn’t mean they ignore trends. In fact, they often set trends, just not the kind that expire in a few weeks. Lifestyle brands focus on cultural relevance, emotional resonance, and longevity. They tap into trends that matter, ones that reflect deeper movements in wellness, sustainability, identity, and self-expression. These are trends that last, not throwaway moments, but forever moods. A lifestyle brand adapts and evolves, but never loses sight of its core purpose. It’s not about constantly reinventing just to stay visible, it’s about consistently showing up in a meaningful way.

Why Lifestyle Brands Are a Better Alternative to Fast Fashion

Sustainability and EthicsFast fashion often thrives on overproduction, underpaid labor, and environmental harm. Lifestyle brands tend to take a more conscious and considered approach, focusing on sustainable materials, ethical sourcing, and fair production. Today’s consumers are demanding more transparency, and lifestyle brands are built with that in mind. Longevity and LoyaltyFast fashion is built on speed, not loyalty. It’s about what’s hot right now. But lifestyle brands are built to last. They form genuine relationships with their audience, resulting in stronger brand loyalty, community engagement, and customer lifetime value.

Authenticity Over HypeHype fades. Authenticity sticks. Lifestyle brands speak to people on a human level, with honesty, emotion, and intention. They’re not just here to make noise; they’re here to make meaning.

Creative FreedomFast fashion can be creatively limiting, constantly chasing trends, mass-producing what’s already out there. A lifestyle brand, however, allows for creative exploration. It opens the door to wellness, culture, identity, storytelling, art, and movement. It’s about building a multi-dimensional world, not just filling racks with clothes.

I came to a point where I asked myself: What do I want this brand to feel like, not just look like?

I didn’t want to keep chasing fleeting moments. I wanted to build something real, something with depth, personality, and permanence. A brand that inspires people to be themselves, do what they love, and live intentionally. A brand that won’t stop doing what it loves, no matter how the market shifts. This isn’t about walking away from trends. It’s about embracing the ones that matter, the ones that stick. Trends like self-awareness, conscious living, emotional connection, and creative individuality.  So now, my brand stands for something. It’s rooted in purpose, driven by passion, and built with integrity. That’s why I’ve chosen to focus on building a lifestyle brand, one that feels human, relevant, and truly lasting.

CHOOSING A LIFESTYLE BRAND

After conducting in-depth research on the potential of a pop-up shop for Azur Ibiza, I came to the conclusion that the brand is not yet at a stage where this initiative would be the most effective strategy. As a relatively small and growing business, Azur Ibiza currently lacks strong brand recognition and a well-established online presence. Without an existing loyal customer base and widespread awareness, a pop-up shop would not generate the desired impact. Instead, I identified a more pressing need, a comprehensive rebrand to elevate the brand’s identity, strengthen its market positioning, and expand its consumer reach.

Upon analysing the brand’s current offerings, I noticed that many of Azur Ibiza’s bikini designs were relatively simple and did not fully justify their premium price point of €150. In the competitive world of luxury swimwear, where customers expect exclusivity, innovation, and high-quality craftsmanship, the existing designs lacked the distinctiveness needed to command such a price. This gap presented an opportunity to redefine the brand’s creative direction and align it with a more compelling value proposition.

While many brands focus on minimalistic or mass-produced designs, very few incorporate embroidery and beadwork into their swimwear, despite the rising appreciation for handcrafted details in the fashion industry.

This discovery revealed an untapped niche in the market. By integrating embroidery and embellishments into swimwear, Azur Ibiza could set itself apart from competitors while appealing to a more discerning clientele who value uniqueness, craftsmanship, and exclusivity. Given Ibiza’s deep-rooted connection to bohemian luxury and artisanal aesthetics, this new design direction would seamlessly align with the island’s fashion culture.

After reflecting on my new rebrand idea, I had realised this is a good move for the brand as currently, Azur Ibiza lacks strong brand recognition and an online presence. A rebrand with a focus on unique, high-quality designs will help establish a clear identity and give consumers a reason to engage with the brand. Without a compelling visual identity and strong marketing, it is difficult for a luxury swimwear brand to stand out in an already saturated market. Additionally, the brand’s existing designs do not fully justify the premium price of €150. In the luxury swimwear industry, consumers expect high-end materials, unique aesthetics, and attention to detail. By incorporating embroidery and beadwork, Azur Ibiza can add tangible value to its pieces, making the price point feel more justified and appealing to customers seeking exclusivity.

With the introduction of embroidery, beadwork, and other intricate details, the perceived value of each piece will increase. Customers will see these designs as wearable art, rather than just another bikini, making them more willing to invest in a €150 price point. Moreover, this repositioning makes the brand more exclusive. Limited-edition handmade collections create a sense of rarity, which is a key driver of desirability in the luxury fashion market. When customers know that a bikini is not mass-produced but rather carefully crafted with artistic details, it enhances the emotional and perceived value of the brand. Aesthetic and unique designs perform exceptionally well on visual-driven platforms like Instagram, Pinterest, and TikTok. The handmade aspect of Azur Ibiza’s new swimwear line can be a major selling point in its digital marketing efforts. Showcasing behind-the-scenes footage of the embroidery process, artisan collaborations, and the inspiration behind each collection will engage consumers and create a stronger connection with the brand.

WHERE DID MY IDEA CHNAGE AND COME FROM? REFLECT ON MY NEW IDEA

To better understand how Azur Ibiza could differentiate itself, I conducted extensive research into emerging fashion trends projected for 2025-2030. A key insight from this research was the growing demand for handmade garments, artisanal craftsmanship, and intricate embroidery, elements that are currently underutilised in the luxury swimwear sector.

By implementing this rebrand, Azur Ibiza will transition from a relatively unknown swimwear brand into a distinguished luxury label that resonates with both locals and tourists in Ibiza. The fusion of traditional craftsmanship with contemporary swimwear design will not only enhance the brand’s uniqueness but also justify its premium pricing. This new direction will position Azur Ibiza as an aspirational and desirable brand in the competitive swimwear industry, ultimately driving brand growth, customer engagement, and long-term success.

The swimwear industry is highly competitive, with many brands offering similar minimalistic or mass-produced designs. However, very few brands incorporate intricate handcrafted details such as embroidery and beading. This presents an opportunity for Azur Ibiza to establish itself in a unique space within the luxury swimwear sector. Furthermore, the demand for handmade and artisanal fashion is growing, as consumers shift toward more sustainable, high-quality, and unique products. Customers are increasingly looking for statement pieces that feel personal and special. By positioning itself as a brand that blends craftsmanship with luxury swimwear, Azur Ibiza can attract fashion-conscious buyers who appreciate artistry in their clothing. Ibiza is known for its bohemian-chic and luxury fashion culture. Tourists and locals alike seek out unique, high-end resort wear that reflects the island’s free-spirited yet sophisticated vibe. The incorporation of embroidery and beadwork aligns perfectly with this aesthetic, making Azur Ibiza’s new designs highly marketable in this environment. Additionally, Ibiza attracts a highnet-worth clientele who frequent beach clubs, yacht parties, and exclusive resorts settings where unique, high-quality swimwear is a fashion statement. By embracing artisanal elements, Azur Ibiza can position itself as an authentic and desirable brand within the Ibiza fashion scene, appealing to stylish, affluent customers. A major challenge for the brand has been that its swimwear designs do not feel luxurious enough for their price tag.

Additionally, storytelling driven content will make the brand more relatable and desirable. Customers today want to know the story behind what they buy, and by emphasising craftsmanship and sustainability, Azur Ibiza can develop a stronger emotional connection with its audience. Collaborating with influencers and aligning with highend beach resorts and boutiques will also help the brand reach the right clientele and build credibility.

If this rebrand is successful, the brand could explore collaborations with local artisans in Ibiza, reinforcing its connection to the island and adding cultural authenticity. By incorporating traditional craftsmanship with modern swimwear designs, Azur Ibiza could create a brand that not only stands out in the market but also tells a compelling story.

This rebrand is not just a short-term fix, it is a long-term strategy that positions Azur Ibiza for lasting success. By carving out a niche in the luxury swimwear market with a focus on craftsmanship, the brand gains a unique selling point that differentiates it from competitors. Additionally, this strategy aligns with both emerging consumer trends and Ibiza’s fashion culture, making it a well-founded business move. If executed effectively, the rebrand has the potential to elevate Azur Ibiza’s market positioning, attract high-value customers, and drive long-term growth.

360 TURN

After conducting extensive research into my brand strategy, I came to the realisation that my initial concept for a pop-up shop was not well-aligned with the long-term vision and market positioning of Azur Ibiza. Initially, I had considered incorporating Peppermayo into my strategy, but upon deeper analysis, I recognised that Peppermayo, as an already well-established brand, did not require as much attention or strategic development compared to Azur Ibiza, which is still in its early growth phase. This realisation led me to the decision to completely shift my focus toward Azur Ibiza’s rebranding, ensuring that every aspect of the strategy would be dedicated to strengthening its identity and market presence. Looking back, I am confident that this was the right decision, as it has allowed me to make substantial progress in redefining the brand’s core aesthetic and direction.

Through thorough research on pop-up shop activations, I explored how they could be effectively executed to generate brand awareness and consumer engagement for Azur Ibiza. However, after visualising the execution in-depth, I recognised that a traditional pop-up concept might not be the most impactful approach, especially given that Azur Ibiza is still in the early stages of establishing brand recognition. Without an already strong presence, a temporary retail space would not yield the desired impact, nor would it effectively introduce the brand in a way that differentiates it from competitors. This realisation led me to rethink my entire approach, choosing to move away from conventional retail strategies and instead focus on redefining the brand’s product offering itself.

By trusting my instincts and stepping away from conventional swimwear concepts, I have developed an innovative new direction for Azur Ibiza, one that pushes the brand beyond its comfort zone and into a more specialised, high-end niche. Rather than relying solely on minimalistic swimwear designs, I am incorporating intricate embroidery, hand-beaded embellishments, and artisanal craftsmanship into the collection. This transformation will not only elevate the brand’s perceived value but also distinguish it from competitors by offering something truly unique and luxurious.

Although I have yet to begin the physical production of these pieces, my research has provided valuable insights into materials, craftsmanship techniques, and market positioning. I am excited to begin the next phase of development and bring this vision to life, ensuring that Azur Ibiza evolves into a premium, highly recognisable brand that resonates with a niche yet influential audience. This rebranding journey has been a transformative process, and I am looking forward to seeing where it takes me as I continue to push creative boundaries and refine Azur Ibiza’s identity in the swimwear industry.

Refined Colour Palette:

REBRAND CONCEPT AZUR IBIZA

Turquoise & Aqua: These shades symbolise the clear Mediterranean waters and evoke a sense of tranquillity and exotic paradise. Turquoise adds an upscale and refreshing element, perfect for a luxury destination.

Coral & Golden Yellow: Coral can be paired with golden yellow to represent the vibrant sunsets over the sea. Golden yellow can also evoke a sense of warmth, luxury, and high-end beach experiences. Together, they offer a dynamic contrast to the calm blues of the turquoise.

Sunset Pink: A rich pink tone, reminiscent of the vibrant hues of Ibiza sunsets, can infuse warmth and energy into the design. This colour will feel youthful and energetic while still evoking a sense of luxury.

Golden Yellow: The warmth of golden yellow will evoke the sun-kissed glow of summer days, representing both the warmth of the island and the high-end tropical experience. It pairs beautifully with both the pink and blue tones.

I have chosen these colours to represent the brand as these have meaning and symbolise the brand and how the brand wants to be viewed. Bright colours were always in Azur Ibiza’s bran agenda, and I wanted to keep this within the brand, but with colours that have a meaningful value to the brand.

Logo & Typography:

A minimalist wave icon that represents both the sea and the flowing, dynamic energy of Ibiza. The logo could be sleek, with clean lines that mirror the relaxed luxury of the brand. Incorporating subtle gradients in the logo creates a seamless blend that mirrors the natural beauty of the island, especially during sunset. The brand mark should be versatile, easily scalable, and recognisable, whether it’s displayed on a website, signage, or merchandise. This is to represent the brands value to Ibiza and the Spanish culture within the brand.

Typography:

Azur Ibiza should have a luxury-inspired font for the main brand name to convey sophistication, while pairing it with a modern, font for supporting text. This blend of old-world elegance and contemporary design will maintain an upscale yet welcoming vibe. The brand is a new and upcoming lifestyle brand, which should hold heritage and history of the Island, hence containing both elegance and modern font.

Brand Identity & Messaging:

Azur Ibiza aims to be a luxurious yet accessible brand where the energy of summer meets the elegance of the Mediterranean lifestyle. Whether it’s lounging by the pool, enjoying exclusive events, or basking in the sunset with a cocktail in hand, the brand promises an unforgettable experience that blends relaxation with luxury. The brand is trying to represent this now, although this isn’t portrayed very well through the marketing on the brands websites and social medias.

Tagline Idea: “Vibrant Days, Luminous Nights, Ibiza’s Ultimate Summer Escape.”

Visual Aesthetic & Atmosphere

The aesthetic of the space should mirror the colour palette with soft turquoise cushions, pink chairs, with coral and golden accents. To balance the tropical vibe, use natural textures like light wood, and whitewashed furniture. These materials create a laid-back vibe, evoking the Mediterranean breeze, while keeping the design elevated and polished. This is to tie in with the chill yet party sides of Ibiza, representing the country through the brand itself, and how the brand is representing itself.

Website Design:

Azur Ibiza rebrand will ensure the website reflects the brand’s vibrant energy by showcasing full-screen sunlit images that capture both day and night life in Ibiza. Images of crystal-clear waters, sunlit cocktails, and parties on the beach should be the focal points. The colour scheme of the website should feature turquoise and coral accents, with beige backgrounds for a soft, clean look that makes the images pop. The navigation should be sleek and user-friendly, with an easy flow for booking, event discovery, and brand storytelling. Making consumers to want to buy from the brand again, and be eager for brand and content updates

Social Media:

Azur should keep content fresh and dynamic with sundrenched imagery and videos that evoke the feeling of Ibiza’s lifestyle. Showcase not just events, but also behind-the-scenes content, like the making of a signature cocktail or setting up an exclusive VIP event. The Instagram feed should feature a balance of professional photography and more authentic, user-generated content from visitors. Encourage customers to share their Azur Ibiza moments with a custom hashtag, creating a community around the brand.

Partner with high-end lifestyle influencers, travel bloggers, and fashion content creators to help create a consistent brand presence online. They could feature Azur Ibiza through luxury travel experiences, fashion-forward beachwear, or exclusive giveaways to generate buzz and reinforce the Mediterranean lifestyle. I have already chosen influencers I would like to see working with Azur Ibiza, these have been chosen based off their content and lifestyle choices.

After consulting with my industry mentor, Christopher Shannon, I have decided that pursuing this direction is a strong strategy for my brand. Previously, the brand lacked a clear, cohesive narrative, and its brand storytelling failed to resonate with consumers. Chris provided valuable insight into the brand’s current state, suggesting that it would be beneficial to explore the brand’s deeper essence and craft a meaningful story. This narrative, he believes, would serve as a foundation for the brand’s future growth and success in its renewed fashion journey.

COLOUR PALETTE

MOCK UPS

Vibrant Days, Luminous Nights, Ibiza’s Ultimate Summer Escape.

Vibrant Days, Luminous Nights, Ibiza’s Ultimate Summer Escape.

Vibrant Days, Luminous Nights, Ibiza’s Ultimate Summer Escape.

Vibrant Days, Luminous Nights, Ibiza’s Ultimate Summer Escape.

Vibrant Days, Luminous Nights, Ibiza’s Ultimate Summer Escape.

LOGO & TAGLINE

BRAND IDENTITY INTERIOR AESTHETICS

REBRAND SUMMARY

I’m very satisfied with how the website looks and feels. The design is clean, modern, and aligns perfectly with the rebrand. The colour palette is a standout, it not only complements the new identity but also enhances the brand’s visual presence, creating a cohesive and appealing aesthetic. The logo and tagline are a great fit, successfully reflecting the essence of the brand while delivering the message clearly and effectively.

Overall, I’m thrilled with how the brand identity and brand aesthetics have come together. They truly capture the vision I had for the brand, presenting it in a way that’s consistent with what I imagined and want it to represent.

I’m extremely happy with how the website looks and functions. The design is clean, modern, and cohesive, and it aligns perfectly with the rebrand. The colour palette is a standout, effectively complementing the new identity and enhancing the brand’s overall visual appeal. It brings the essence of the brand to life, and I’m thrilled with how it’s visually connected to the vibe I want to convey. The logo and tagline are also spot-on, clearly reflecting the core of the brand and effectively communicating the message.

One of the key elements I’m really proud of is how the website layout integrates snippets of what a time in Ibiza could look like. The brand is deeply rooted in the island, and it’s essential that this connection is felt through every aspect of the design. The website beautifully captures this essence, offering glimpses into the experience of being on the island, which is central to the brand’s story. This emphasis on Ibiza within the brand was something that was lacking prior to the rebrand. I felt that Azur Ibiza hadn’t fully embraced or reflected the island in its previous identity as much as it should have, and this rebrand has successfully corrected that.

Ibiza is the brand’s niche, and it’s an incredibly important asset. It’s not just a location, it’s a lifestyle, a vibe, and an experience. I’m excited to see that the new identity truly embodies this and communicates it clearly to the audience, from the visuals to the messaging. Overall, I’m confident the rebrand now truly represents what Azur Ibiza stands for and how I envision the brand should be perceived moving forward.

WHATS NEXT?

To enhance Azur Ibiza’s original collection while maintaining its core identity, and boost the brand’s visibility and engagement, for the next component I have a plan that focuses on staying true to Azur Ibiza’s roots while adding an authentic “Ibiza touch.”

Researching Ibiza’s Culture & Aesthetics: Finding out more about the bohemian vibes, Mediterranean lifestyle, music culture, and vibrant nightlife. Adding Subtle Ibiza Touch incorporating Ibiza’s influence in small, impactful details like:

Colour Palette: Introduce more bright fun colours such as deep blues, and vibrant tropical colours that represent Ibiza’s landscapes. I have discussed this within my rebrand page, and how I would like the brand to represent itself through colour.

Materials and Textures: Infuse elements such as straw, raffia, natural woven fabrics, or eco-conscious materials that reflect the island’s nature-driven lifestyle. Something Azur Ibiza is already doing; this will be staying and will also but a big part of their brand story.

To expand Azur Ibiza’s collection, I could Introduce Ibiza-inspired accessories such as lightweight scarves, hand-stitched beach bags, or unique embroidery, representing the local art scene.

By keeping Azur Ibiza’s core identity intact while introducing fresh Ibiza-inspired elements, I can strengthen the brand’s association with the island’s unique culture. This approach should resonate with the existing consumer base, elevate the product offerings, and attract new customers who are drawn to the authentic Ibiza lifestyle.

MARKETING FOR AZUR IBIZA

Azur Ibiza has the potential to become a recognised luxury swimwear brand, but achieving this requires a multi-faceted marketing strategy that goes beyond influencer marketing. While influencer collaborations will help increase brand visibility, combining them with a strong digital presence, luxury retail partnerships, PR efforts, and exclusivity-driven tactics will maximise growth and long-term success. There are also other marketing strategies I will consider using for Azur Ibiza.

A strong social media presence is essential for a swimwear brand, as platforms like Instagram, TikTok, and Pinterest are highly visual and drive sales through aesthetics. Azur Ibiza must create an engaging, aspirational, and exclusive brand identity across all platforms. The brand should maintain a cohesive luxury aesthetic with high-quality, editorial-style images featuring its swimwear in beautiful beach settings. A curated feed will strengthen the brand’s high-end image. Short-form videos showing the embroidery process, try-on hauls, styling tips, and behind-thescenes footage of Ibiza shoots will increase engagement and attract a younger, trend-focused audience. Consumers today value brand stories. Sharing content about the craftsmanship behind each bikini, the artisans involved, and the design inspirations will differentiate Azur Ibiza from mass-produced brands.

Since Azur Ibiza is still growing its online presence, improving its website and SEO strategy is critical. A strong e-commerce platform will convert visitors into customers while enhancing brand credibility. Writing content around luxury travel, beach fashion, and swimwear styling tips will drive organic traffic from Google. High-quality product descriptions, 360-degree views, video try-ons, and lifestyle images will help customers visualise the swimwear and justify the price point. Offering custom packaging with silk wrapping, handwritten notes, and branded boxes will enhance the unboxing experience, making customers more likely to share their purchase on social media. Implementing automated email sequences for new customers, abandoned carts, and exclusive VIP sales can increase conversions. Meanwhile, retargeting ads on Google and Facebook will help capture interested buyers who have previously visited the site. While digital marketing is crucial, having a physical retail presence in luxury destinations will solidify Azur Ibiza’s credibility as a high-end brand. Partnering with Ibiza’s exclusive beach clubs, five-star hotels, and concept stores will place the brand directly in front of affluent tourists looking for high-end swimwear. Once the brand grows, limited-time pop-ups like previously explored in places like Ibiza, Mykonos, Mainland Spain and Portugal will create buzz, exclusivity, and PR opportunities. Hosting private shopping events for influencers and celebrities can further elevate the brand’s luxury image.

To establish Azur Ibiza as a high-end, sought-after brand, securing press coverage and collaborations with established fashion brands is essential. Pitching the brand to Vogue, Elle, Harper’s Bazaar, and Condé Nast Traveler can help position Azur Ibiza as a top-tier luxury swimwear brand. Having editorials featuring the designs will add instant credibility. Collaborating with high-end jewellery, sunglasses, or resort wear brands for co-branded collections can help Azur Ibiza tap into new audiences. For example, a limited-edition embroidered bikini collection in collaboration with a luxury jewellery brand could appeal to affluent buyers.

Exclusivity drives demand in luxury fashion, and Azur Ibiza should leverage this by using scarcity-based marketing techniques. Each collection should be a small batch release, reinforcing the idea of exclusivity. Allowing loyal customers and email subscribers to pre-order collections before the public release can increase brand loyalty. Offering personalised embroidery, initials, or custom beadwork can make each piece feel unique and special.

Sustainability is becoming a key decision factor for luxury consumers. If Azur Ibiza highlights its handmade production, ethical sourcing, and sustainable fabrics, it can appeal to high-end buyers who value conscious fashion. Showcasing the artisans and handmade process behind the embroidery will make each piece more meaningful to consumers.

For Azur Ibiza to achieve long-term success, it must combine influencer marketing with strong social media engagement, luxury retail partnerships, PR efforts, and an exclusivity-driven sales approach. This will help the brand establish itself as a high-end, aspirational label in the competitive swimwear market.

Email marketing is a powerful way to nurture leads, build loyalty, and drive sales. For a brand like Azur Ibiza, which targets luxury travellers, nightlife enthusiasts, and high-end clientele, email marketing can offer a personalised and exclusive experience that aligns with your audience's expectations.

Strengths: Unlike social media, where algorithms control visibility, emails land directly in your audience's inbox, allowing for highly tailored communication. Studies show email marketing has one of the highest returns on investment among digital marketing channels. You can segment your audience based on preferences and automate campaigns to increase engagement. Emails are ideal for offering VIP invitations, early booking discounts, or personalised experiences, reinforcing the exclusivity of Azur Ibiza.

Limitations: Emails can end up in spam folders if not optimised properly. Keeping a clean and engaged email list requires effort such as removing inactive subscribers, maintaining good open rates. With inboxes flooded daily, subject lines and content must be highly engaging to stand out.

Since Ibiza attracts seasonal visitors, email marketing can be used to re-engage past guests, update them on upcoming events, and drive repeat bookings. You can also use automation for personalised travel itineraries, VIP club access, or special themed events.

Social media is a branding powerhouse that helps establish credibility, engage with followers, and create viral excitement around events, parties, and luxury services.

Platforms like Instagram, TikTok, and Facebook allow you to showcase Ibiza’s stunning landscapes, luxury accommodations, and high-energy nightlife. You can interact directly with your audience through comments, DMs, and live streams. Social media campaigns can go viral, bringing massive exposure without requiring a huge advertising budget.

Limitations: Your content’s reach depends on ever-changing algorithms, making organic growth unpredictable. Many brands fight for attention on these platforms, requiring high-quality content to stand out. Social media requires constant content creation, engagement, and trend monitoring.

A luxury Ibiza-based brand thrives on aesthetics, experiences, and exclusivity, all of which are perfect for social media. Instagram & TikTok can showcase high-energy club scenes, beachfront parties, and influencer experiences, while Facebook & LinkedIn can be leveraged for partnerships and networking.

Your website is your digital storefront. It needs to reflect the luxury, exclusivity, and high-end nature of your brand while also being optimised for search engines to ensure potential customers find you easily.

Strengths: A well-designed website immediately builds trust and conveys professionalism. Unlike social media, where posts fade over time, your website is a permanent, controllable platform. A strong SEO strategy ensures your site ranks for searches like “Luxury Ibiza nightlife” or “Exclusive Ibiza parties”, attracting organic traffic. Tracking visitor behaviour allows for better ad targeting and remarketing campaigns.

Limitations: Websites need constant updates to stay functional and visually appealing. Unlike ads, SEO is a long-term investment, taking months to show results. Since most users browse on mobile, a non-mobile-friendly site can lead to high bounce rates.

A stunning, high-performance website can act as the go-to destination for bookings, VIP reservations, and event promotions. Plus, if optimised well, it can attract high-intent travellers searching for luxury experiences in Ibiza, giving you an edge over competitors.

Scarcity marketing plays on the psychology of urgency, making products or experiences seem more desirable because they are limited.

Strengths: People are more likely to buy if they believe availability is limited  Encourages Immediate Action, Scarcity reduces hesitation, leading to faster conversions. Enhances Brand Prestige: A brand associated with exclusivity and limited access often feels more premium.

Limitations: If customers notice fake scarcity, trust can erode. Requires Careful Execution: Scarcity must feel genuine, not like a marketing gimmick.

Your target audience craves exclusivity. Using scarcity tactics can drive higher demand and elevate the brand’s prestige.

MY CHOSEN MARKETING STRATEGIES

MARKET RESEARCH SUMMARY

After collecting detailed feedback from my target audience, I’ve gained a much clearer vision of where Azur Ibiza is headed and how we’re going to stand out in the ever-evolving swimwear space. Here’s what I’ve learned in my own words and how I’m shaping the rebrand around it.

Age Breakdown

I had a very great response with 38 people filling out my market research form, I posted this onto my personal Instagram story. The overwhelming majority of my audience 84.2% are between 18 and 25 years old, which is exactly who I had in mind when building Azur Ibiza. These are young women who care about looking good, standing out, and feeling confident in their skin. They’re tapped into trends, social media-savvy, and appreciate both aesthetics and quality.

There’s a small but noticeable group aged 14–18, and a few in the 25–40 range, but it’s clear that my core girl is Gen Z and early millennials.

First Impressions of Azur Ibiza

When I asked for honest first impressions of the brand, the responses were super insightful and honestly, very validating.

Here’s how people described Azur Ibiza:

“Cute, comfortable, on-trend”

“Bright, colourful, unique, stylish, classy” “Good quality”

That’s exactly the energy I wanted to give off. But there were also some really helpful critiques: Some felt it was “a bit too simple, minimal, even boring” Multiple people suggested high-waisted styles, they’re flattering, trendy, and clearly in demand. So I’m taking this feedback and using it to elevate the designs, keeping comfort and quality, but dialling up the unique, statement vibes.

Do They Want Glam? YES.

This was one of the biggest questions I had, and the response was clear.

60.5% of people said YES to embellishments

Another 34.2% said MAYBE, depending on the design

And only 5.3% said it’s not their thing

But what really stood out was that potentially 94.2% said adding glam details would actually make them more likely to buy.

Why? Here’s what they said:

“Makes it more stylish”

“Feels more unique and elevated”

“Perfect for events”

“I love details, especially subtle ones”

“Feels luxurious, like something special”

“It’s different from basic bikinis”

So glam is a yes, but it’s all about balance, tasteful, elevated embellishments that don’t feel tacky or overdone. Think: embroidery, delicate beading, little sparkly touches, or luxe textures that look amazing in the sun.

What Kind of Aesthetic Are They Into?

I wanted to dig into what kind of styles my audience is most drawn to, and the answers gave me a clear path.

* 70.3% are into sparkly/glam looks

* 54.1% like boho embroidery

* 43.2% are into vintage-inspired styles

* 40.5% vibe with 90’s swimwear

So the ideal Azur Ibiza customer wants something feminine, standout, glam-yet-effortless. They love the vibe of beach-to-party looks, something they’d pack for Ibiza, Mykonos, or a luxe girls’ getaway.

Embellishment preferences?

* 44.7% love embroidery

* 31.6% like beading

* 13.2% like sequins

* Only 10.5% said they prefer plain bikinis

This tells me embroidery and beading are the sweet spot, classy, boho-luxe details that feel thoughtful and premium. Sequins are polarising, so I’ll use them selectively, if at all.

Do They Want to Stand Out?

Absolutely. I asked them to rate how important it is for their bikini to stand out, from 1–5:

* 42.1% gave it a 4

* 34.5% gave it a 3

* 10.5% said 5

* Only 2.6% said 1

So most of my audience wants a bikini that stands out, but not in a loud or OTT way. They’re after subtle glam, feminine edge, and something

they know no one else will be wearing. It’s about feeling confident and being that girl on holiday.

Do They Care About Sustainability?

Yes — but with a caveat.

* 63.2% said they care about sustainability if the style is cute

* 15.8% said it’s always a priority

* 21.1% said it’s not a big deal

BUT when asked if they’d pay more for a sustainable glam bikini:

* 84.2% said YES

This was huge for me. It tells me that sustainability matters, but I can’t lead with it, the design still needs to be fire. So I’ll build sustainability into the brand, without making it the whole pitch.

Limited Edition Drops

* 50% love the idea of limited edition drops

* 47.4% said it depends on price/design

* Only 2.6% said no

This aligns with where I want to go, creating exclusive, collectible swimwear that feels special, not mass-produced. I’ll keep drops tight, hype them properly, and use scarcity to add value.

Where Are They Discovering Swimwear?

This part was super clear:

* 50% discover new swimwear brands on TikTok

* 28.9% on Instagram

* The rest from influencers, Pinterest, and friends

So I know where to show up. TikTok is my #1 marketing platform and I’ll focus on visual storytelling: try-on hauls, behind-the-scenes design process, styling tips. Instagram will back it up with aesthetics and drop announcements.

Final Thoughts

This research gave me so much clarity. Azur Ibiza is for the girl who:

* Cares about style, quality, and comfort

* Wants to feel confident, noticed, and a little bit extra

* Loves details that make her feel unique

* Values sustainability, as long as it doesn’t compromise the vibe

* Lives on TikTok, shops based on how things look and feel, and is drawn to brands that feel exclusive

With all this in mind, I’m moving forward with a bolder, more elevated version of Azur Ibiza, still wearable, still comfy, but now with signature glam touches, luxe finishes, and a strong point of view.

AZUR IBIZA’S

Azur Ibiza is a luxury swimwear brand known for its elegant, fashionable designs and high-quality materials. Its focus is on premium, stylish beachwear, combining sophisticated cuts with the latest trends in fashion. The brand caters to a clientele looking for something more exclusive and refined in their swimwear, often featuring unique styles, attention to detail, and high-end fabrics. As a result, Azur Ibiza faces competition from several other brands in the high-end swimwear market, each with their own unique approach to combining style, luxury, and comfort.

EresEres is a French luxury swimwear brand renowned for its minimalist yet highly refined designs. Eres is a leader in the luxury swimwear market, and its pieces are known for their impeccable fit and elegant cuts. The brand offers sophisticated and timeless styles, focusing heavily on high-quality fabrics. Eres’ swimwear is synonymous with understated luxury and appeals to consumers who prioritise both style and performance in their beachwear. .

SeafollyAn Australian swimwear brand, Seafolly is recognised for its stylish and fashionable swimwear collections that offer a slightly more relaxed, playful vibe compared to the more minimalistic approach of some other luxury swimwear brands. Known for its vibrant patterns, bold prints, and flattering cuts, Seafolly appeals to those looking for premium swimwear that stands out in both style and function. Azur Ibiza competes with Seafolly by offering sophisticated alternatives with a more refined edge.

ZimmermannZimmermann is an Australian brand that offers a broader range of luxury beachwear, including high-end swimwear. It is known for its sophisticated, bohemian aesthetic, often incorporating intricate detailing, delicate fabrics, and flattering cuts. Zimmermann’s swimwear collections are seen as luxurious and feminine, with a playful edge that appeals to women who want to make a fashion statement while lounging by the pool or at the beach.

Hunza GHunza G is a British swimwear brand that gained attention for its iconic “one-size-fitsall” designs made from the brand’s signature crinkled fabric. The pieces are crafted to mold to the wearer’s body, creating a flattering silhouette that celebrates natural curves. The brand is particularly known for its bold, vibrant colours and simple, sleek designs. Like Azur Ibiza, Hunza G offers swimwear that is both luxurious and timeless, but it distinguishes itself with its unique fabric and focus on body positivity and inclusivity.

Solid & StripedSolid & Striped is a New York-based swimwear brand that blends classic, vintage-inspired styles with modern, trendy designs. Known for its high-quality fabrics and sleek, flattering cuts, the brand appeals to those who want elegant and versatile swimwear that transcends seasonal trends. Solid & Striped’s collections often feature minimalist designs with a focus on clean lines and high-end craftsmanship. The brand remains a key competitor to Azur Ibiza in the luxury swimwear space, as both brands target the same market of stylish, high-end beachwear consumers.

Melissa OdabashMelissa Odabash is a British designer who has become synonymous with luxury beachwear. The brand is known for its glamorous, jet-set aesthetic, offering swimwear that is sophisticated, flattering, and designed to evoke a sense of exclusivity. Melissa Odabash swimwear is often seen as the epitome of luxury vacation style, frequently chosen by celebrities and fashion influencers. The brand focuses on creating bikinis, one-pieces, and cover-ups that are both elegant and practical for high-end beach resorts. Melissa Odabash competes directly with Azur Ibiza in attracting affluent customers seeking premium swimwear.

OndademarOndademar is a Colombian swimwear brand known for its chic, vibrant designs and commitment to high-end craftsmanship. The brand combines elegant, sophisticated cuts with bold colours and patterns that are inspired by tropical locales. Ondademar’s swimwear is frequently seen as a blend of luxury and style, offering pieces that make a statement while still remaining functional and comfortable.

L*SpaceLSpace is a Californian swimwear brand that has made a name for itself by combining fashion-forward designs with impeccable fit and quality. The brand’s collections focus on offering trendy, youthful styles that maintain a luxurious feel, often using premium fabrics and flattering cuts to create pieces that appeal to a wide range of body types. LSpace’s swimwear is popular for its mix of bold prints and solid colours, offering a more playful take on luxury beachwear.

In conclusion, Azur Ibiza faces a diverse set of competitors, each catering to different aspects of the luxury swimwear market. Brands like Eres and Melissa Odabash emphasise understated elegance and glamour, while others like Zimmermann and Seafolly bring more bohemian and playful elements into the mix. While these brands share a common focus on high-quality fabrics, craftsmanship, and exclusive designs, they each offer a distinct take on luxury swimwear, positioning Azur Ibiza in a highly competitive market where style, craftsmanship, and exclusivity are key to standing out. Although none of Azur Ibiza’s biggest competitors incorporate the us elf embroidery and beading into their swimwear designs, highlighting a new niche market for Azur Ibiza to saturate themselves in.

To successfully market a bikini brand with embroidery and beading to Gen Z and Millennials, it’s essential to understand their values, aesthetic preferences, and shopping behaviours. These two generations have distinct yet overlapping interests, making it possible to appeal to both by positioning the brand in a way that aligns with their desires for individuality, quality, and sustainability.

Gen Z is all about self-expression, authenticity, and uniqueness. They gravitate toward fashion that tells a story, whether through handmade details, vintage-inspired aesthetics, or bold, statement-making designs. Unlike previous generations that followed strict seasonal fashion trends, Gen Z embraces a mix of nostalgia-driven styles and experimental, eclectic dressing.

Gen Z is currently obsessed with Y2K fashion, which includes beaded details, colourful embroidery, and playful embellishments reminiscent of early 2000s beachwear. The coastal cowgirl trend, a mix of bohemian, Western, and coastal aesthetics also makes beaded and embroidered designs a perfect fit. Additionally, the rise of dopamine dressing(wearing bright, joyful clothing) means that intricate, handcrafted bikinis can be positioned as fun, expressive pieces that bring joy and creativity to swimwear. Gen Z primarily discovers fashion through social media platforms like TikTok and Instagram, with viral trends heavily influencing their purchasing decisions. They love limited drops, exclusive collections, and ethical brands, so marketing the bikinis as handcrafted, small-batch, or sustainably made will increase their appeal. Transparency matters, they want to know the story behind the clothing, from where materials are sourced to how artisans create each piece.

Millennials value quality over quantity and prefer to invest in timeless, well-made pieces rather than trendy, fast-fashion items. They prioritise brands that align with their ethical and lifestyle values, and they are more likely than Gen Z to research a brand’s sustainability efforts before making a purchase.

Millennials are drawn to modern bohemian aesthetics, resort wear, and understated luxury. While they may not follow micro trends as closely as Gen Z, they do appreciate nostalgia, particularly styles that remind them of their early 2000s youth but with a more elevated and refined touch. The quiet luxury trend, which emphasises high-quality craftsmanship and timeless design, means that embroidered and beaded bikinis can be positioned as sophisticated, artisan-made investment pieces rather than disposable seasonal trends.

Millennials tend to shop directly from brands and appreciate companies that create meaningful brand stories. They are also willing to spend more on sustainable fashion but expect durability and versatility in return. Unlike Gen Z, who thrives on impulsive purchases driven by TikTok vitality, Millennials are more likely to make intentional shopping decisions based on quality, craftsmanship, and long-term value.

To appeal to both Gen Z and Millennials, the brand should balance playful, nostalgic elements (for Gen Z) with refined, timeless craftsmanship (for Millennials). The key is to blend coastal bohemian aesthetics with high-fashion detailing, making the bikinis feel exclusive, ethical, and artistically crafted.

SO, WHO REALLY IS MY TARGET AUDIENCE?...

IBIZA STYLE

Ibiza, a Balearic Island is often viewed through two contrasting lenses. On one hand, it’s synonymous with an electrifying nightlife scene, a haven for beach clubs, world-renowned DJs, and endless raves, particularly since the late 1980s. This side of the island has earned it global fame as a party destination. On the other hand, Ibiza offers a more serene and tranquil atmosphere, a sanctuary of peace where yoga retreats, countercultural movements, and laid-back living meet, all set against the stunning backdrop of the Mediterranean Sea.

This duality is beautifully reflected in Ibizan style, which is deeply rooted in its bohemian influences. Characterised by flowing white dresses, airy fabrics, lingerie-inspired garments, linens, and earthy tones, the fashion aesthetic first emerged in the 1960s and 1970s. Journalist Gala Mora notes that during this time, Ibiza became “the epicentre of Europe’s hippie movement,” attracting iconic figures like Freddie Mercury, Grace Jones, and Bob Marley. Today, the Ibizan style endures, easily recognisable across the globe as a symbol of relaxed luxury and artistic freedom.

This distinctive style is not only celebrated in local boutiques such as Annie’s Ibiza and Vicente Ganesha but also embraced by global fashion influencers. Jonathan Anderson, the creative director of Loewe, who spent his childhood vacations on the island, has been a major proponent of the island’s bohemian aesthetic. Since 2017, Anderson has led a celebrated collaboration between Loewe and Paula’s Boutique, a legendary local store.

This partnership has resulted in a highly anticipated annual collection of womenswear, menswear, and accessories that encapsulate the essence of Ibiza’s carefree, boho spirit. Summer 2024 saw the launch of Reformation’s Ibiza collection, designed for the effortless transition from the beach to the club.

When dressing for Ibiza, the key is to embrace the island’s relaxed, carefree spirit. Think haute-hippie style with signature pieces like crochet tops and kaftans. The secret to staying cool in Ibiza’s warm climate lies in easy, flowing silhouettes made from light, breathable fabrics in bright, vibrant colours. The emphasis is on comfort and individuality, so don’t be afraid to indulge in eclectic accessories that express your unique personality — after all, this is a place where fashion should never be taken too seriously.

ABOUT THE NEW COLLECTION

The new collection is a bold, high-energy tribute to Ibiza’s beach-to-party lifestyle, designed for confident, fun-loving women who want to make a statement. It embodies the free-spirited, luxurious, and sexy essence of Ibiza, with bikinis that are just as suited for sunbathing at Blue Marlin as they are for dancing under the neon lights of Pacha.

Collection Breakdown: Vibrant & Playful Colour Palette, The bikinis burst with high-impact hues inspired by Ibiza’s natural beauty and electric nightlife. Sunset Shades – Fiery oranges, deep pinks, and golden yellows reminiscent of Ibiza’s breathtaking sunsets, Ocean Blues & Turquoise – Reflecting the island’s crystal-clear waters and the freedom of the open sea.

Embellishments & Textures for a Luxe Touch, Each bikini is a statement piece, featuring intricate detailing that enhances its playful yet sophisticated appeal: Rhinestone & Sequin Embellishments – To catch the light, making you sparkle from the beach to the club., Gold & Silver Hardware – Elegant rings, chains, and metallic details elevate the designs. Crystal & Bead Accents – Inspired by Ibiza’s bohemian-chic aesthetic.

Silhouettes: Flattering, Sexy & Statement-Making: The collection will embrace confidence and body positivity, with cuts that accentuate curves and make a lasting impression: High-Cut & Brazilian Styles – Elongating the legs and creating a sleek, sexy silhouette. Tie-Side & Adjustable Pieces – Ensuring a custom fit for all body types.

The Ibiza Connection: More Than Just Swimwear

The new collection isn’t just about bikinis – it’s about a lifestyle. Every design captures the spirit of Ibiza, a place where luxury meets boho-chic, where days are spent in the sun, and nights are for adventure. The bikinis reflect: The Hedonistic Party Scene – Sexy, bold, and ready to turn heads at beach clubs and yacht parties. The Island’s Natural Beauty – Colours and textures inspired by the Mediterranean paradise. Freedom & Self-Expression – Your collection is for women who want to feel confident, empowered, and unapologetically themselves.

The new rebrand collection will reflect and uphold the essence of Azur Ibiza’s original collections, maintaining similar colours and bikini textures. This strategic decision ensures continuity and brand recognition, preserving the loyalty of existing customers who resonate with the current aesthetic. A drastic shift in design could risk alienating this established customer base, which is not the intended direction.

Azur Ibiza has successfully cultivated a strong brand identity, and while its existing designs are well-received, there is an opportunity to refine and elevate them further. The rebrand aims to enhance the brand’s presence and positioning by strengthening the visual appeal and overall execution without compromising the core elements that customers already love. This approach will ensure that the brand remains both recognisable and aspirational, fostering continued growth and engagement.

TREND FORECAST: WILL IT WORK FOR AZUR?

Beaded designs and embroidery are likely to remain relevant and even grow in popularity over the next five years. The fashion industry is witnessing a strong shift toward craftsmanship, sustainability, and personalisation, making intricate embellishments like beading and embroidery more desirable than ever. One of the primary reasons for this trend is the increasing consumer preference for handmade, high-quality fashion. In an era where mass production dominates, unique and artisanal details stand out, allowing brands to offer something truly special. Customers appreciate the skill and time invested in hand-embellished designs, viewing them as wearable pieces of art.

High-end fashion houses continue to showcase beading and embroidery in their collections, reinforcing their reputation as timeless, luxurious details. Runway shows from top designers often feature intricate embellishments, proving that these techniques are not fleeting trends but rather lasting elements of couture and resort wear fashion. The appeal of handcrafted details is particularly strong in swimwear, where such embellishments add a touch of elegance and exclusivity.

Moreover, the growing demand for customisation is pushing fashion brands to explore more intricate detailing. Embroidered and beaded elements allow for unique, one-of-a-kind fashion pieces that cater to the increasing desire for individuality. Customers are willing to invest in swimwear that feels personal and distinctive, making bespoke and limited-edition pieces highly desirable.

Rebranding the Azur Ibiza bikini line to incorporate beaded designs and embroidery is a strategic decision that aligns with current and future fashion trends. As the market shifts toward artisanal craftsmanship and high-end customisation, this move positions the brand as a premium swimwear label catering to a sophisticated and fashion-forward clientele.

Industry sources such as Vogue confirm that beading and embroidery align with the growing demand for sustainable and exclusive fashion.

Established brands like Agua Bendita, Zimmermann, and Johanna Ortiz have already embraced embroidered swimwear, showcasing its strong market appeal.

Their success demonstrates that there is a lucrative opportunity for Azur Ibiza to carve out a niche in this segment.

Currently, most swimwear brands focus on minimalist, printed, or textured designs. By incorporating beads and embroidery, Azur Ibiza can distinguish itself in several ways:

Luxurious & Unique: Handcrafted embellishments instantly elevate the aesthetic and perceived value of the bikinis, positioning them within the premium swimwear market. Customers seeking exclusive designs will be drawn to the intricate artistry that sets the brand apart from mainstream competitors.

Customisable & Bespoke: Offering limited-edition or made-to-order embroidered bikinis can attract high-end consumers who prioritise uniqueness and exclusivity. Personalization options, such as monogrammed embroidery or colour-customised beadwork, can further enhance the brand’s appeal.

Ethical & Sustainable Fashion: Consumers are increasingly moving away from fast fashion and seeking quality, ethically made products. The integration of beading and embroidery reinforces a slow fashion approach, where each piece is thoughtfully crafted rather than mass-produced. Collaborating with artisans to create these designs also promotes fair trade and supports traditional craftsmanship. Beyond aesthetics, this rebrand allows Azur Ibiza to craft a compelling brand story centred around artistry, heritage, and sustainability. Storytelling through marketing, such as sharing behind-thescenes footage of artisans at work or showcasing the meticulous process of beadwork can create an emotional connection with customers and drive engagement.

In terms of positioning, this shift allows Azur Ibiza to move toward the luxury and resort wear segment. With beading and embroidery enhancing the overall value proposition, the brand can justify premium pricing. This aligns with the growing demand for high-quality, investment-worthy swimwear that goes beyond seasonal trends.

In conclusion, integrating beaded designs and embroidery into the Azur Ibiza bikini line is a forward-thinking strategy that capitalises on emerging fashion movements. With consumers increasingly valuing craftsmanship, personalisation, and sustainability, this rebrand not only sets the brand apart but also secures its place within the evolving swimwear landscape. By leveraging these elements, Azur Ibiza can establish itself as a go-to luxury swimwear brand for discerning customers who appreciate artful, one-of-a-kind designs.

A successful bikini brand in Ibiza should seamlessly blend the island’s rich traditional aesthetics with its vibrant party culture to create a unique and versatile offering. By tapping into both the laid-back bohemian lifestyle and the high-energy club scene, a brand can cater to a diverse audience ranging from yoga-loving beachgoers to festival enthusiasts.

Design Approach: Blending Tradition & Party Culture

Traditional Ibiza Elements (Boho, Relaxed, Natural)

Ibiza’s traditional style is deeply rooted in Adlib fashion, a movement that embraces freedom, comfort, and natural materials. This aesthetic aligns perfectly with the slow-living, eco-conscious traveler seeking effortless yet elegant beachwear.

Materials & Fabrics

- Sustainable & breathable fabrics such as organic cotton, linen blends, and recycled ocean plastics to align with Ibiza’s eco-conscious culture.

- Handcrafted details like crochet, macramé, and lace to enhance the bohemian feel.

Design Elements

- Delicate floral embroidery inspired by Ibiza’s countryside and wildflowers.

- Wrap-style bikini tops and high-waisted bottoms that provide comfort and a flattering silhouette.

- Minimalist, elegant swimwear suitable for lounging by the sea or attending yoga retreats.

Party Ibiza Elements (Glam, Bold, Edgy)

Ibiza is world-renowned for its legendary nightlife, electronic music festivals, and beach club scene. Swimwear in this category should exude confidence, sex appeal, and high-energy aesthetics.

Materials & Fabrics

- neon fabrics that reflect the electric nightlife.

- holographic textiles for a futuristic and bold effect.

- Quick-dry, performance materials that transition seamlessly from day to night.

Design Elements

- Strappy, cut-out, and asymmetric bikinis that make a bold statement.

- High-waisted Brazilian cuts for an ultra-flattering, party-ready look.

- Swimwear with built-in rhinestones, body chains, or fringes to capture festival vibes.

Sustainability & Ethical Sourcing

Ibiza has a strong eco-conscious community, making sustainability a key selling point. To appeal to both locals and tourists, the brand should focus on:

- Biodegradable packaging to reduce plastic waste.

- Recycled or ethically sourced fabrics to align with Ibiza’s green movement.

- Collaborating with local artisans for limited-edition, handcrafted bikini collections.

Conclusion: A Brand That Embodies Ibiza’s Spirit

By successfully merging the traditional bohemian elegance of Ibiza with its electrifying party culture, this bikini brand can appeal to a broad audience. Through strategic design, marketing, collaborations, and sales channels, it can establish a unique presence in the highly competitive swimwear industry, one that fully embraces the magic of Ibiza. Whether catering to laid-back travellers seeking peace and relaxation or high-energy festival-goers craving bold fashion statements, the brand can become a staple for those who live and breathe the Ibiza lifestyle.

Brand Foundation Recap:

A 90s Ibiza-style bikini brand evokes bold colours, retro glam, edgy femininity, and a mix of luxury with care-free hedonism, think supermodel era meets rave culture by the beach.

1. @badkidhq

Her persona is rebellious, gritty, and authentic, exactly the kind of “cool girl” who would rock a high-cut bikini with platform sandals and a scowl. Her street-style roots give the brand edge, especially if I’m pushing the bolder 90s elements like mesh, metallics, or techno-inspired cuts.

Audience fit: Youth-driven, style-forward crowd who love pushing boundaries.

2. @sophiatuxford & @cinziabayliszullo

They’re style setters with a strong pulse on current trends, and they actually live the Ibiza lifestyle. Their friendship also offers content chemistry, perfect for duo shoots or beach party sets. Their vibe is effortless luxury with a bit of fun, which aligns with the “not too serious but still stunning” brand tone.

Audience fit: UK and EU-based millennials/Gen Zs who love travel, fashion, and “get ready with me” beach content.

3. @missjoslin

Ellie Joslin brings refined glamor with street sensibility. She styles herself immaculately and would elevate my bikinis with minimal accessories, great poses, and striking visuals. Her energy is both feminine and tough, which hits that 90s supermodel vibe spot on.

Audience fit: Women who want to look hot but not overdone, who want substance with their style.

4. @raquelpelissier

Raquel brings a layer of grace and elegance that references 90s haute couture supermodel vibes. Her presence in the campaign would immediately level-up its sophistication.

Think: sleek one-pieces, metallic accents, wind-blown hair at golden hour in Ibiza.

Audience fit: Women looking for aspirational beauty and empowerment, she attracts a global, diverse base.

5. @teganmeliabarker & @miaisobellebarker

This Aussie sister duo feels like a modern take on the Roxy girls of the 90s, tanned, barefoot, beachy, and unfiltered. They bring fun, sunshine, and sisterhood to the mix. You get a mix of authentic beach content + photogenic storytelling.

Audience fit: Young, carefree audiences, think Coachella-to-Bondi pipeline.

6. @isabellarosaprocida

Isabella blends avant-garde fashion with vintage stylings, she’s the girl who would wear my bikini with a leather jacket and kitten heels. She’d lend the brand that editorial edge for campaigns shot on film or in gritty Ibiza streets. Audience fit: Fashion-first consumers, creatives, and alternative trendsetters.

7. @sofiamcoelho

Sofia is peak Mediterranean cool. She’s in Ibiza regularly, she mixes designer with vintage, and her use of colour, texture, and angles would serve a look book perfectly. She has a way of making everything look chic, even if it’s loud neon lycra.

Audience fit: Chic European girls and travel-minded fashionistas looking for statement beachwear.

8. @wolfiecindy (Cindy Kimberly)

Cindy is sultry meets dreamy. Her curves, her editorial styling, and her visual identity align perfectly with a glamorous-yet-relatable brand. She’s also Spanish — so Ibiza content would feel native.

Audience fit: Fashion-heavy audience, lots of visual appeal, strong cross-gender engagement.

9. @rubylyn_

Ruby is queen of Y2K and aesthetic-core styling. She would take your most nostalgic bikini and pair it with butterfly clips, tiny sunglasses, and glittery lip gloss, turning it into a TikTok-viral look instantly.

Audience fit: Gen Z, especially trend-chasers who love fashion with a wink.

10. @patriciabright

She brings confidence, energy, and empowerment. Patricia’s not just about looking good, she makes people feel good. Including her adds depth and range to your campaign. She can sell the idea that every woman deserves to feel iconic on the beach.

Audience fit: Millennial women who are stylish, ambitious, and love high-low luxury.

11. @lirisaw

Liris gives Naomi Campbell energy, power walk, fierce stare, unapologetic beauty. She also supports inclusive fashion. Her presence would say: “This brand celebrates every body, and every body can look legendary.”

Diverse, fashion-forward, confident women who want beauty and representation.

CHOSEN INFLUENCERS AZUR IBIZA: REBRAND

SOPHIA TUXFORD

CINZIA ZULLO

ELLIE JOSLIN

TEGAN BARKER

MIA BARKER

ISABELLA PROCIDA

SOFIA MCOELHO

CINDY WOLFE

RUBY LYN

PATRICA BRIGHT

LIRIS

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ABOUT MY DESIGNS

The 90s Luxe Bikini Collection is a love letter to the golden era of beach fashion, a time when supermodels ruled the runways, high-cut bikinis reigned supreme, and sun-kissed glamour was effortless. This collection seamlessly blends the playful, rebellious energy of the decade with sophisticated, high-end craftsmanship, making each piece feel like a statement rather than just swimwear.

Designed for the confident, fashion-forward woman who isn’t afraid to stand out, this collection embodies bold colours, flirty cuts, and intricate details that transform bikinis into wearable art. From shimmering embellishments to handcrafted textures, every design element is intentional, elevating these swimsuits from nostalgic throwbacks to contemporary luxury essentials.

The 90s were all about bold, unapologetic colour, and this collection reflects that energy through a mix of eye-catching brights, delicate pastels, and shimmering metallics.

Neon shades like hot pink, electric blue, lime green, and tangerine orange bring a fun, youthful spirit, evoking memories of poolside parties and tropical getaways. For those who love a hint of glamour, metallics and iridescent finishes introduce a high-fashion element, reflecting the sunlight in a way that feels both luxurious and modern. Whether it’s a gold-accented bikini or a shimmering pearl-toned fabric, these details ensure the collection feels special and elevated.

At the heart of the collection are the flattering, leg-lengthening, and body-sculpting silhouettes that defined 90s swimwear. Each piece is designed to enhance natural curves while maintaining an effortless, sexy appeal.

High-Cut Bikini Bottoms: A defining feature of 90s swimwear, these bottoms sit high on the hips to elongate the legs and create a flattering hourglass effect. Whether in a classic thong, cheeky, or full-coverage cut, this style is universally flattering and undeniably sultry.

What sets this collection apart is the thoughtful use of fabrics and textures that add depth and luxury to each piece. The 90s were all about experimenting with different materials, and this collection honours that by incorporating ribbed fabrics, crochet details, shimmer finishes, and delicate lace overlays.

Ribbed Fabrics: Offering a structured yet ultra-flattering fit, ribbed materials hug the body in all the right places while adding subtle texture to the swimwear.

Crochet & Lace Details: These handcrafted elements bring a romantic, bohemian touch to the collection, making each piece feel unique and artisanal. From delicate lace trims to fully crocheted bikini tops, these details add a vintage charm to modern swimwear.

Prints play a major role in capturing the 90s spirit, offering a mix of playful, bold, and feminine designs that feel both familiar and fresh.

Tropical & Hawaiian-Inspired Motifs: Think palm leaves, hibiscus flowers, and bold, beachy patterns that instantly transport you to a tropical paradise. While 90s swimwear was often minimal, this collection elevates the aesthetic with intricate embellishments and handcrafted details that make each piece feel like a fashion statement.

Beaded & Sequin Embroidery: Whether subtle or bold, these embellishments add a touch of shimmer, making the bikinis perfect for golden-hour beachside photos.

Pearl & Shell Accents: Inspired by mermaid core and coastal luxe aesthetics, these natural elements bring an elevated, beach-chic feel.

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Triangle Tops: A true staple of the era, the minimalistic triangle bikini top is both simple and timeless. With ultra-thin straps and adjustable ties, it creates a barely-there look that exudes confidence and ease.

One-Piece Suits with Cut-Outs: Taking inspiration from the iconic high-cut Baywatch swimsuits, these one-pieces feature dramatic side cut-outs, open backs, and plunging necklines for a bold, runway-ready look.

The 90s Luxe Bikini girl is bold, confident, and effortlessly cool. She embodies the energy of 90s supermodels, sexy without trying too hard, playful yet sophisticated. She’s the girl who turns heads as she walks along the shore, radiating confidence in every step. Whether she’s lounging at an exclusive beach club, dancing at a sunset pool party, or capturing the perfect vintage-inspired bikini shot, she does it all with an air of effortless glamour.

Her style is nostalgic yet modern, mixing retro influences with contemporary high fashion. She pairs her bikini with oversized sunglasses, a sheer sarong, platform flip-flops, and a vintage beaded bag, embracing full 90s beach nostalgia with an elevated twist.

WHY 90’S?

A ‘90s aesthetic is a perfect match for the Azur Ibiza bikini brand because it aligns with the style, culture, and emotions that Millennials and Gen Z crave.

Millennials & Gen Z: Deep Emotional Connection to the ‘90s

Millennials (Born 1981–1996): Nostalgia Power Millennials grew up in the ‘90s, meaning they associate the era with carefree summers, beach trips, and pop culture icons. They reminisce about things like butterfly clips, playing CDs, and making braided bracelets, all of which evoke fun, bright, and youthful energy— perfect for a bikini brand! A ‘90s aesthetic makes consumers feel emotionally connected to a brand, as it taps into childhood memories and a longing for simpler times.

Gen Z (Born 1997–2012): The ‘90s as an Aesthetic Dream

Gen Z didn’t grow up in the ‘90s, but they actively romanticise it through TikTok, Instagram, and fashion trends. They love thrifting, vintage shopping, and embracing Y2K culture, all of which align with ‘90s-style bikinis. Influencers constantly reference Britney Spears, Paris Hilton, and early 2000s beach fashion, making the ‘90s vibe super relevant to them.

The ‘90s Aesthetic Fits Current Bikini Trends: Silhouettes That Scream ‘90s Azur Ibiza can leverage classic ‘90s swimwear designs that are trendy again today. These include high-cut bikinis and one-pieces, triangle tops and sporty bralettes, and bold colours such as metallics, neon, and colour-blocking. This bright and daring aesthetic is something both Millennials and Gen Z love. Additionally, ribbed and textured fabrics, which Azur Ibiza already incorporates into its designs, align well with this trend. Fruit and floral prints, another staple of ‘90s swimwear, further enhance the nostalgic yet fresh appeal of the brand’s designs.

The ‘90s Were About Confidence & Fun—Just Like Swimwear

Azur Ibiza isn’t just selling bikinis—it’s selling a lifestyle. The ‘90s were a time of carefree beach energy, where beach culture was vibrant and youthful. Women embraced body confidence, rocking high-cut swimsuits without fear and leaning into bold, sexy designs. The sporty yet sexy aesthetic of ‘90s swimwear made it effortlessly cool, often inspired by sportswear. A ‘90s-inspired brand embodies that same fun, fearless, and confident attitude that today’s consumers desire.

The ‘90s Revival is NOT a Fad—It’s a Fashion Movement

Y2K and ‘90s fashion have been back for years, with no signs of slowing down. Major brands like Frankie’s Bikinis, Skims, Fenty, and even Chanel have incorporated ‘90s-inspired designs into their swimwear lines. Retailers such as Urban Outfitters, Revolve, and Free People—where Millennials and Gen Z shop—heavily feature ‘90s-style bikinis.

By embracing a retro aesthetic with a modern twist, the Azur Ibiza brand will tap into a trend with longevity, keeping it ahead of competitors who may be stuck in fleeting fads.

Conclusion: A ‘90s Vibe = The Perfect Fit

A ‘90s aesthetic will make your bikini brand stand out because it: - Appeals to both Millennials (nostalgia) and Gen Z (aesthetic obsession), Matches current swimwear trends, but is also different to many bigger swimwear brands, Aligns with social media and influencer marketing, Embodies confidence, fun, and summer freedom, Ensures business longevity by tapping into a lasting movement. By embracing the playful, bold, and effortlessly cool vibes of the ‘90s, Azur Ibiza will feel both fresh and nostalgic, making it irresistible to the target audience.

By embracing the playful, bold, and effortlessly cool vibes of the ‘90s, Azur Ibiza will feel both fresh and nostalgic, making it irresistible to the target audience.

STYLING IS KEY!

Styling plays a pivotal role in crafting a compelling visual story for any fashion campaign, especially when it comes to a 90’s-style bikini shoot. The 1990s were such a distinct and influential decade for fashion, music, and pop culture, and I know that drawing from that era offers an incredibly rich source of inspiration. When I put thought into every styling choice, I can create a strong connection between the audience and the narrative I’m trying to tell. Here’s why I believe styling is so crucial in the campaign, and how it brings the 90’s to life.

The 1990s were packed with fashion trends that are still iconic today. I can’t help but think of the high-waisted bikini bottoms, bold neon colours, and bold statement pieces, those were signature elements of the decade. By incorporating these into the styling, I’m not just choosing clothes, I’m evoking nostalgia. Whether the audience lived through the 90s or experienced it through media and pop culture, these styling choices instantly transport them back to that time. The key here is authenticity. If I use pieces that are true to the 90s, it makes the shoot feel real and immersive. The vibrant colours, the playful patterns, and those signature accessories are all ways to create an atmosphere that feels both nostalgic and fresh. This connection to the era doesn’t just showcase swimwear, it celebrates the time period, and the audience can feel that emotional connection when they see it.

Every decision I make about the clothing, hair, makeup, and accessories helps define the character of my model in the shoot.

With a 90’s bikini campaign, I know that the overall aesthetic can reflect a variety of personalities and vibes, all rooted in 90s fashion. What’s exciting for me is that styling allows me to develop different personas. The relaxed, carefree beach vibes are just as important as the sultry, glamorous 90s supermodel look, and through styling, I get to tell these different stories. These character choices add richness to the shoot and give it depth.

For me, styling is more than just putting outfits together, it’s about setting the mood and energy of the entire shoot. A 90s bikini campaign could take so many directions, and the way I style each look will help establish the tone. As I want to create a playful, carefree vibe, I’ll go for bright, cheerful colours, relaxed hair, and minimal makeup, evoking that effortless 90s beach vibe. But if I also want to bring in something a bit more sultry and high-fashion, I’ll lean into the glamour of 90s supermodels like Cindy Crawford or Claudia Schiffer. For this, I might choose sleek, elegant styling with bold accessories and strong makeup, giving the shoot an empowered and glamorous feel. Each styling choice I make contributes to shaping how the viewer experiences the imagery and the emotional reaction they have. The mood of the shoot is really determined by how I approach the styling, and I want that energy to feel right for the brand and the audience.

One of the things I love most about styling a 90s bikini shoot is that it’s an opportunity to create iconic visual moments. The 90s had so many signature fashion pieces that have become symbols of the era, things like metallic swimsuits, chunky platform sandals, or oversized sunglasses. These elements don’t just add visual interest, they help create timeless, instantly recognisable moments that can resonate with the audience.

When I carefully style the model with these nostalgic touches, I’m creating something that feels both familiar and fresh. The classic styling choices like a bandana tied around the head or a floral-print bikini paired with a denim jacket instantly evoke the 90s. These small details are crucial because they make the images stand out and give the campaign a visual identity that’s hard to forget. Styling also plays an essential role in aligning the shoot with the brand’s overall message. When I’m styling the model, I’m not just thinking about how the pieces look together, I’m also considering how they communicate the values the brand wants to project. A bikini shoot is a great opportunity to communicate messages like body positivity, empowerment, or confidence. How the model is styled, through their clothes, their hair, their makeup—plays a huge part in enhancing that message. The styling choices I make must reflect the brand’s core values and help tell that story visually, so the audience can connect with it on a deeper level. Ultimately, I believe that styling is the key to bringing a 90’s bikini shoot to life. It’s about more than just clothes, it’s about crafting a visual narrative that connects with the audience on an emotional level. By choosing authentic 90s-inspired pieces and thoughtfully considering each detail, from the swimsuits to the accessories, I can create an atmosphere that feels nostalgic and engaging. The styling not only elevates the product but also helps tell a story that the audience can relate to, one that resonates deeply and leaves a lasting impression.

When it comes to summer fashion in the ‘90s, the trends were casual, relaxed, and fun, with a mix of sporty, grunge, and bohemian influences.

1. Crop Tops: Crop tops were everywhere in the ‘90s, from simple t-shirts to more elaborate designs with logos, patterns, or even lace details. Paired with high-waisted shorts or skirts, they were a summer musthave

2. Slip Dresses: Lightweight and breezy, slip dresses became a popular summer item in the ‘90s. These dresses were often worn with chunky sandals and were perfect for hot weather, providing a minimalist and chic look.

3. Floppy Hats: In the ‘90s, floppy sun hats were often worn during summer outings to the beach or pool. These hats, made of straw or soft fabric, paired well with summer dresses and sunglasses.

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KEY STYLING PIECES90’S

4. Platform Sandals: Platform sandals, especially bold colours, were a huge trend. These chunky shoes paired well with everything from shorts to skirts and dresses, adding a bit of height and edge to summer outfits.

5. Sarongs and Cover-Ups: Ideal for beach days, sarongs or light cover-ups were often thrown over swimwear. These lightweight fabrics came in vibrant prints and were easy to tie around the waist or shoulders.

6. Bikinis: Bold patterns, high-cut bottoms, and metallic or neon shades were all common summer swimsuit trends.

7. Flip-Flops: Casual and comfortable, flip-flops were the go-to summer footwear, whether you were heading to the beach or just lounging around.

8. Oversized Sunglasses: While popular in many eras, oversized sunglasses in ‘90s summer fashion had a distinct look. Think large, rectangular frames or funky shapes, often worn with high ponytails or messy buns.

The 2000s had its own distinct style, blending a mix of pop culture influence, technology, and the rise of internet culture.

9. Mini Skirts: Short, often pleated or denim mini skirts, were a major summer staple.

10. Denim Jackets: A lightweight denim jacket was perfect for cool summer evenings or to throw over a tank top or dress. Whether it was fitted or oversized, it was a versatile layering piece that complemented almost every outfit.

11. Tube Tops: A quintessential 2000s item, the tube top was a strapless, tight-fitting piece that often came in bright colors, bold prints, or with embellishments like rhinestones or beads.

12. Flip-Flops with Rhinestones: Flip-flops were everywhere, but 2000s fashion elevated them with rhinestone embellishments, creating a mix of comfort and bling for beach days and casual outings.

13. Belly Chains: Often paired with low-rise jeans or skirts, belly chains were a popular accessory in the 2000s, adding a bit of sparkle and edge to bare midriffs. Giving a laid-back, free-spirited vibe.

14. Peasant Tops: Loose, bohemian-style peasant tops with billowy sleeves, often adorned with embroidery or lace, were a go-to summer look. They were lightweight nd paired well with skirts or denim, giving a laid-back, free-spirited vibe.

15. Mini Handbags: Small, often embellished handbags became extremely popular in the 2000s, with iconic styles from brands like Louis Vuitton, Coach, and Dior. The “it bag” of the time was often a mini version of an existing design, perfect for a night out or a chic summer day.

16. Pop-Star Style Sunglasses: Big, oversized sunglasses became iconic, often in bright colours or with funky shapes. These were heavily popularised by celebrities like Paris Hilton and Nicole Richie.

17. Thong Sandals: Thin-strap thong sandals with metallic or plastic details were a go-to for beach days and summer outings. They were simple but stylish and came in a variety of colours and materials.

18. Boho Dresses: The bohemian look was all about flowing, ethnic-inspired dresses with floral patterns, tiedye, or embroidered details. These were often paired with gladiator sandals or flip-flops for a relaxed summer vibe.

Both the ‘90s and the 2000s were all about expressing individuality and having fun with fashion, especially in the summer when the vibe was relaxed, yet trendy. With pieces like low-rise jeans, crop tops, and trucker hats, both decades offered distinctive approaches to casual, summer style.

WHY IBIZA???

Ibiza is not just a beautiful island; it’s a global symbol of style, freedom, and luxury beach culture. For a bikini brand rooted in Ibiza, using the island as a backdrop for campaign shoots is a strategic and authentic choice that enhances brand identity while offering stunning visuals.

Ibiza’s coastline is one of the most visually stunning in the world, with a variety of landscapes that offer different aesthetics for a campaign: Turquoise Waters & White Sand Beaches: Locations like Cala Comte, Cala Bassa, and Las Salinas feature pristine white sand and crystal-clear waters, creating a dreamy tropical vibe perfect for a bikini shoot. Dramatic Cliffs & Rock Formations: Es Vedrà, the mystical rock island off Ibiza’s southwest coast, adds a breathtaking, high-fashion element to any campaign. Other cliffside locations like Atlantis and Punta Galeraprovide rugged, earthy contrasts that highlight the vibrancy of swimwear. Hidden Coves & Secluded Beaches: Cala Xarraca and Cala d’en Serra are picturesque, off-the-beaten-path spots that offer privacy and an untouched natural aesthetic for more exclusive-looking campaigns. By shooting in Ibiza, the brand can showcase its bikinis in diverse, aspirational settings, reinforcing the island’s natural beauty and exclusivity.

Ibiza boasts over 300 days of sunshine per year with warm temperatures from spring to autumn, making it a reliable destination for outdoor bikini shoots. Golden Hour Magic: The sunrises and sunsets in Ibiza, especially on beaches like Benirrás or Aguas Blancas, create a soft, golden light that enhances skin tones and makes colours pop, ideal for swimwear photography. Unlike some destinations where lighting can be unpredictable, Ibiza’s Mediterranean climate ensures a consistently stunning natural colour palette.

For a bikini brand based in Ibiza, shooting on the island isn’t just about aesthetics, it’s about authenticity. Consumers are increasingly drawn to brands with real stories, and by featuring Ibiza as the backdrop, the brand is reinforcing its identity as a homegrown, island-inspired label. The campaign can incorporate local lifestyle elements like beachside cafes, luxury yachts, or island festivals to immerse customers in the full Ibiza experience. By featuring real Ibiza locations, the campaign aligns with the island’s bohemian-luxe appeal, attracting fashion-conscious travellers, influencers, and lifestyle enthusiasts who admire Ibiza’s unique culture.

Unlike many beach destinations that offer a single type of scenery, Ibiza provides a range of environments that can cater to different brand aesthetics: Luxury & Glam: Beach clubs like Experimental Beach or Nikki Beach offer sleek, sophisticated settings for high-end swimwear. Boho-Chic & Natural: Locations like Cala Benirrás, known for its sunset drumming circles, or the earthy terrain of Es Vedrà, cater to free-spirited, bohemian styles. Urban Mediterranean Vibes: The Dalt Vila (Ibiza’s Old Town) features white-washed buildings, cobbled streets, and bougainvillea-covered walls for a European summer aesthetic. Underwater & Adventure Shots: Crystal-clear waters allow for stunning underwater photography, perfect for showcasing bikinis in motion. This variety ensures that each collection or campaign can have a fresh look while staying true to the brand’s Ibiza roots.

Ibiza is more than just a location, it’s a lifestyle. It’s associated with: Luxury and exclusivity (yachts, high-end beach clubs, boutique resorts) Freedom and bohemian spirit (hippie markets, sunset drum circles, barefoot luxury) Wellness and sustainability (eco-friendly resorts, yoga retreats, slow living). A bikini brand shooting in Ibiza is automatically tapping into these aspirational values, making the swimwear more desirable to consumers who associate the island with sun-kissed glamour and effortless style.

While there are many beautiful beach destinations worldwide, Ibiza is uniquely positioned because it combines: European luxury appeal, A mix of boho and high-end aesthetics, Easy logistics for a local brand, A natural alignment with the brand’s identity. For a bikini brand based in Ibiza, shooting in its home environment isn’t just a practical choice, it’s a powerful branding statement that reinforces its connection to the island’s style, energy, and allure.

GETTING TO IBIZA

Finding budget-friendly flights to an international destination can be a challenge. However, throughout the course of this project, I have identified several cost-effective options that could make travel to Ibiza possible for under £100 for 1 night.

The most affordable flights tend to be last-minute deals, which could be a viable option for this photoshoot, provided that all other logistics are meticulously planned and ready to go. This would ensure a seamless experience despite the short notice.

Alternatively, mid-range budget flights, such as the £60 option I found when booking a couple of months in advance, present another strategic choice. This would allow for greater control over scheduling and coordination while ensuring that all necessary facilities and resources for the shoot are secured ahead of time. Careful planning will be essential in determining the best approach, balancing cost savings with logistical feasibility to guarantee a successful outcome.

HOTELS IN IBIZA

After conducting thorough research on accommodation websites such as Booking.com and Airbnb, I found that Airbnb offered significantly more suitable options for my needs. All selected accommodations are within my budget of £150 per night and are strategically located to provide convenient access to my planned Ibiza shoot locations.

In addition to budget and location considerations, I have carefully chosen properties that align with the aesthetic of the bikini brand and its ongoing rebrand. The selected accommodations not only serve as a practical base for the shoot but also complement the brand’s visual identity, ensuring a cohesive and aspirational look for the campaign.

SHOOT LOCATIONS IBIZA

Cala Comte is known for its crystal-clear turquoise waters, golden sands, and breathtaking sunsets, Cala Comte is one of Ibiza’s most picturesque beaches. The contrast between the shallow blue sea and the distant rocky islets creates a paradise-like aesthetic. The best time for a shoot would typically be Golden hour, it provides warm, soft lighting, which enhances the glow of the skin and creates dramatic silhouettes.

Cala Bassa beach is surrounded by pine forests and rock formations, offering a mix of lush greenery and sandy shores. The water is calm and clear, perfect for underwater or partially submerged shots. The best time for a shoot would be morning to early afternoon for bright blue water and crisp details, or sunset for warmer tones.

Las Salinas is one of the trendiest beaches in Ibiza, frequented by celebrities. The mix of white sand, palm trees, and lively beach bars creates a glamorous and vibrant backdrop for a bikini shoot. The Best time for a shoot would be Mid-morning when the sun is high enough to illuminate the landscape but not too harsh.

Es Vedràis an iconic rock formation rising from the sea gives a mystical and almost surreal backdrop. It’s a highly photogenic location with dramatic cliffs and deep blue water. The best time for a shoot would be at sunset for a dreamy, ethereal look or early morning for soft, diffused light.

Cala Xarraca and Cala d’en Serra, these hidden gems are perfect for a secluded and intimate shoot.

The rugged cliffs, green surroundings, and bright blue waters make for a natural, raw aesthetic. Then best time for a shoot would be early morning when the cove is empty, allowing for uninterrupted shooting.

Benirrás is Famous for its hippie vibes and legendary sunsets, Benirrás is known for its bohemian atmosphere, golden-hour lighting, and cultural elements. The best time for a shoot would typically be at sunset for a golden, warm glow that enhances natural skin tones.

Aguas Blancas is a wild and untamed beach, surrounded by golden cliffs and often featuring waves, making it great for dynamic, action-oriented shots. The best time for a shoot would be Morning, as it’s an east-facing beach and gets gorgeous sunrise lighting.

Dalt Vila is not a beach, but Ibiza’s historic heart, offering whitewashed buildings, charming alleyways, and cobblestone streets for a mix of urban and Mediterranean vibes. The Best time for a shoot would be Late afternoon when the sun creates interesting shadow patterns on the buildings.

Each of these locations offers something unique, from dramatic cliffs to tropical waters and bohemian vibes, making Ibiza a top-tier destination for bikini photoshoots.

BUDGET PLAN IBIZA

BUDGET PLAN: IN DEPTH

Flights

I always book flights as early as I can, ideally 1–2 months in advance, because airlines hike prices the closer you get to the date. I use flight comparison tools like Skyscanner, Google Flights, and Hopper to watch prices over time. I turn on price alerts for my route so I know the best moment to book. I’ll fly with budget airlines like Ryanair or EasyJet and avoid extras, no checked luggage, just a personal item or small carry-on. I’ll also check alternate airports if they’re nearby, as sometimes flying into a smaller city is much cheaper. If plans are flexible, I’ll even check last-minute deals or error fares, some of the cheapest flights I’ve ever booked came from being open to changing my location or travel dates.

Accommodation

Instead of booking hotels, I go for budget hostels, Airbnb private rooms, or shared flats with other creatives. On Airbnb, I always filter for “Entire Place” or “Private Room” and sort by price. If I’m traveling with someone else for the shoot, we’ll split the cost which makes things way more affordable. I look for places with kitchen access, so I can cook instead of eating out. That alone saves a lot. I check for weekly discounts on Airbnb, sometimes staying 3–5 days comes with a price cut. I also read reviews carefully to make sure it’s clean, safe, and has strong Wi-Fi (which I need for uploading files and editing content).

Model

I plan to collaborate with local models who are also building their portfolios. I usually connect through Instagram, local creative groups. I’m always transparent about the shoot goals and offer them high-quality images they can use for their portfolio or socials. I’ll share a moodboard and shoot concept beforehand so they know what to expect. If I don’t find anyone, I’ll use myself as the model or shoot conceptual work that doesn’t require one.

Food & Drinks

I’ll buy groceries locally, fresh bread, fruit, instant noodles, pasta, snacks, and prep quick meals. This saves me from spending £10+ on every meal. For cheap eats, I’ll look for local bakeries, street food, and small cafés where the locals go, way cheaper than tourist restaurants. I always carry a reusable water bottle to avoid buying bottled drinks and grab coffee from a supermarket or corner store instead of coffee chains. If I’m staying somewhere with a kitchen or microwave, I prep most of my meals ahead of shoot days.

Transport

I use public transport only, no taxis or Ubers unless it’s late or absolutely necessary. I’ll get a daily or weekly pass if available since that’s often cheaper than single rides. I also plan my route so I can walk between shoot locations, walking is free, good for scouting, and often leads to finding unexpected backdrops. I use Google Maps to find the cheapest and fastest routes. I’ll also download offline maps so I can navigate without using mobile data.

Photographer

I’ll team up with beginner photographers who are also building their portfolios. We can both benefit, they get shots to add to their work, and I get help capturing content. If I can’t find someone reliable or within my timeframe, I’ll shoot the photos myself using a tripod, Bluetooth remote, or self-timer. I’ve done it before and it works well if I plan my angles and lighting in advance.

Garments

I’ll style looks using second-hand clothes from places like Vinted, Depop, or local charity shops. I set filters to only show pieces under £10, and I’m selective, only buying things I know I can style multiple ways. I’ll also rework my own wardrobe, mix and match things I already have, layer pieces creatively, or add accessories to refresh the look. For statement pieces, I look for seasonal sales or clearance items online. I might even borrow items from friends or stylists I know who are open to collaboration. Although if both secondhand shops and my wardrobe are slacking, I may have to order items off shein and once used for the shoot and are all still in returnable quality, return them. Although I wouldn’t want to recommend to do this, I may have to in order to keep variety in my shoot.

Hair & Makeup

I’ll do my own hair and makeup for the model on the shoot. I’ve practiced enough to feel confident with different looks, and I’ve saved tutorial playlists on YouTube for reference if I want to switch things up. If I come across an aspiring hair/makeup artist who wants to collaborate, I’m totally open to that, especially if we can trade work for exposure. I’ll offer professional shots they can use in their portfolio in exchange for their time and talent. I keep my beauty kit minimal but versatile, one neutral palette, a good highlighter, and setting spray can go a long way.

Final Thoughts

I built this budget to stay creative, strategic, and cost-efficient. Every decision is designed to make the most of what I have, while still producing something that looks polished and professional. I rely heavily on collaboration, DIY skills, and smart planning. It’s not about spending more, it’s about spending smarter.

This plan lets me stay flexible, create strong content, and keep costs down, without compromising on the vision I have.

WHY PWLLHELI???

Pwllheli is an excellent choice for a beach campaign thanks to its diverse coastal landscapes, high-quality natural lighting, and unique charm. Pwllheli offers a mix of long sandy stretches, rugged shorelines, and secluded coves, giving multiple looks in one location.

Abererch Beach is a quiet, expansive beach with soft golden sand and gentle dunes. Ideal for barefoot, carefree shots, showcasing flowing garments or swimwear. Llanbedrog Beach is a stunning, sheltered bay lined with colourful beach huts, providing a playful, vibrant, and retro aesthetic to contrast against the natural seascape. Porthdinllaen is a curved bay with crystal-clear water and a traditional fishing village. The old-world charm and gentle surf can add a more elegant or nostalgic touch to your campaign.

Pwllheli’s coastal environment creates a dreamy, natural light effect, ideal for highend editorial photography or relaxed lifestyle campaigns, perfect for my brand’s campaign image.

Pwllheli’s beaches are not just about sand and sea. The varied textures of the landscape provide dynamic backdrops, these includes Sand Dunes & Tall Grasses which is perfect for creating a natural, wind-swept look. Ideal for bohemian or minimalist fashion campaigns. Clear, Turquoise Waters, which is great as I’m shooting swimwear, Pwllheli’s coastal clarity can mimic the Mediterranean or tropical feel, making it a perfect and cheaper alternative to Ibiza.

The natural sea breeze in Pwllheli adds effortless movement to clothing, hair, and accessories. Flowing dresses or cover-ups will catch the wind beautifully. Beach towels, wraps, or scarves will have a dynamic fluttering effect. Candid, active shots of models running through the waves or playing in the sand will feel authentic and spontaneous.

Unlike more commercial beach locations, Pwllheli is less crowded and retains an authentic, untouched quality. The clean, natural coastline ensures a premium look that matches high-end fashion or luxury lifestyle branding. The remote, intimate beaches allow for private, uninterrupted shooting, ensuring full creative control. Unlike Ibiza, where tourism would be very populated.

Pwllheli has an easy access to multiple locations, meaning it would be possible to transition from beach to cliffs to marina within minutes, maximising the shoot variety.

Pwllheli is the ultimate mix of natural beauty, versatility, and exclusivity— whether you’re going for effortless coastal elegance, bold fashion editorial, or relaxed summer lifestyle vibes. Its clean beaches, dynamic backdrops, and soft lighting make it a perfect canvas for storytelling through fashion, beauty, or travel-focused branding.

1. Objective: The primary goal of this shoot is to create a visually striking campaign that enhances brand awareness, showcases a new swimwear collection, and provides diverse content for social media and marketing materials. The target audience consists of fashion conscious individuals who appreciate high-quality swimwear and scenic outdoor aesthetics. The shoot will emphasise natural beauty, elegance, and adventure.

2. Concept & Theme: The campaign will follow a lifestyle and editorial approach, combining elements of beachside relaxation with a high-fashion edge. The focus will be on capturing both vibrant daytime shots and golden-hour sunset images to add warmth and variety. The imagery will reflect a carefree yet sophisticated summer experience, using the stunning Welsh coastline as a backdrop. A mood board will be prepared in advance, including colour palettes, posing ideas, and lighting inspiration.

3. Travel & Accommodation: To maximise efficiency, the model and I will depart for Pwllheli on Monday night after finishing work. Staying overnight at my lodge in Pwllheli will allow for an early start on Tuesday, ensuring a full day of shooting without time constraints. All necessary clothing, accessories, and equipment will be packed beforehand to avoid last-minute issues.

4. Location & Set Design: The shoot will take place across three carefully chosen locations:

Aberech Beach: A serene and open beachfront ideal for wide landscape shots and movement-based imagery.

Llanbedrog: Known for its iconic beach huts and scenic cliffs, this location will provide structured and colourful backdrops.

Abersoch Beach: A lively and picturesque area perfect for a mix of candid and posed images, capturing the vibrant essence of summer.

Each location will feature 2-3 swimwear designs, ensuring variety and an extensive selection of final images. The settings will be matched to the outfits to create visually cohesive aesthetics. Natural elements such as sand, water, and cliffs will be incorporated into the shoot for added texture and depth.

5. Talent & Crew:

Model: Will be briefed on poses, energy levels, and expressions to align with the campaign’s vision.

Hair & Makeup Artist: Hair and makeup will be done first thing Tuesday morning to ensure a fresh and polished look before starting the shoot.

Photographer (Myself): Responsible for capturing dynamic, high-quality imagery that highlights both the model and the surroundings.

Support & Well-being: Food and drinks will be provided throughout the day to keep energy levels up. Frequent breaks will be scheduled to ensure the model remains comfortable and engaged.

6. Wardrobe & Styling: Each location will feature carefully selected swimwear designs that complement the scenery. The styling will emphasise natural beauty with minimal yet striking accessories. Backup outfit options will be available in case of unexpected wardrobe malfunctions.

7. Equipment & Technical Setup: All camera gear, including primary and backup lenses, lighting equipment, and reflectors, will be tested and packed beforehand. Batteries, memory cards, and charging stations will be readily available to avoid technical interruptions.

8. Shot List & Schedule:

Morning: Hair and makeup preparation, gear check.

Late Morning to Afternoon: Shooting at Aberech Beach, focusing on relaxed and natural daytime shots.

Mid-Afternoon: Move to Llanbedrog for a mix of beach and structured background shots.

Late Afternoon to Evening: Final shoot at Abersoch Beach, transitioning into sunset photography for warm and dramatic visuals.

Post-Shoot Wrap-Up: Review initial images, pack equipment, and ensure nothing is left behind.

9. Post-Production & Delivery: After the shoot, images will be carefully selected and professionally edited to align with the brand’s aesthetic. The final images will be delivered in multiple formats suitable for social media, website use, and print campaigns.

10. Wrap-Up & Return: The shoot is planned to conclude before darkness, ensuring we capture the desired sunset shots while avoiding unnecessary delays. Once finished, we will pack up, review key shots, and drive back home, bringing the campaign shoot to a successful close.

PWLLHELI SHOOT PLAN

North Wales might not be the first place that comes to mind for a bikini campaign, but the beaches of Abererch, Pwllheli, Llanbedrog, Porthdinllaen, and Abersoch offer an unexpected yet stunning backdrop for a shoot. With golden sands, crystal-clear waters, rugged cliffs, and colourful beach huts, these locations provide a unique blend of natural beauty, exclusivity, and style.

Abererch Beach is a hidden gem, offering miles of uninterrupted golden sand. Its long, open space allows for versatile photoshoots. The shallow waters and gentle waves make it ideal for models to wade into the sea, creating stunning reflections in the wet sand. Unlike more commercial beaches, Abererch is quiet and secluded, providing privacy and full control over the shoot without distractions from large crowds.

Pwllheli Beach combines natural beauty with accessibility, making it an excellent choice for a high-production bikini campaign. The long stretch of coastline curves beautifully, offering a dynamic and visually interesting backdrop. Additionally, golden-hour lighting at this beach is particularly stunning, with the setting sun casting a warm, flattering glow, perfect for a dreamy, effortless aesthetic. The nearby marina adds a touch of sophistication, making it ideal for a luxury swimwear brand.

Llanbedrog Beach is best known for its row of brightly coloured beach huts, which provide a fun, stylish, and slightly retro aesthetic. These vibrant huts contrast beautifully with

the golden sand and deep blue sea, adding a pop of colour to the shoot. The beach itself is sheltered and peaceful, with calm, clear waters, making it an ideal location for relaxed, natural-looking shots. Additionally, the surrounding woodlands and hills create a lush, green backdrop, adding depth and variety to the visuals. This location is perfect for a laid-back, bohemian-inspired bikini collection.

For a more unique and adventurous bikini campaign, Porthdinllaen is a dream location. The beach boasts crystal-clear waters that resemble tropical destinations, making it ideal for swimwear brands looking to create an exotic aesthetic without leaving the UK. The dramatic cliffs and rock formations add an element of mystery and edge, perfect for powerful, editorial-style images.

Abersoch is the fashion hub of the Welsh coast, making it an obvious choice for a trendy, high-end bikini campaign. The beach itself is stunning, with soft golden sand and rolling waves, providing a classic and timeless backdrop for a swimwear shoot. What makes Abersoch stand out is its luxurious feel, with yachts, sailboats, and water sports adding a sense of adventure and exclusivity. This location is perfect for a brand aiming to capture a chic, jet-setter lifestyle, appealing to trendy beachgoers and influencers. The vibrant local scene also offers opportunities for more lifestyle-focused shots, including beach cafés and stylish surfboards.

BUDGET PLAN PWLLHELI

BUDGET PLAN: INDEPTH

Food & Drinks – £25

I’ve put together a lean and purposeful budget for my upcoming trip to Pwllheli. The aim is to keep costs low while still pouring time and energy into the parts of the project that really matter to me creatively. I want this shoot to feel intentional, expressive, and visually strong, and I’m building it around the resources I already have, rather than stretching beyond my means. Here’s how I’ve broken things down:

Accommodation – £0

I’m lucky enough to have access to a lodge in Pwllheli, which means I won’t need to spend a penny on accommodation. That’s a huge saving and one of the best parts of this trip, it gives me full flexibility with timing, lets me stay overnight if I need to, and removes the pressure of finding somewhere to stay last-minute or paying out for a hotel or Airbnb. Because I don’t need to budget for this, I can instead redirect those funds into areas that will enhance the overall outcome of the shoot — like clothing, props, or anything visual that brings the concept to life.

Transport – £50

I’ll be driving myself and my model, which makes this both cost-effective and practical. I’ve set aside £50 to cover petrol and any parking fees we might run into. Driving means I’ve got full freedom to travel between locations and explore scenic or unique spots without depending on public transport schedules. It also makes things more comfortable, I can bring all the garments, props, and equipment in the car without stressing about packing light or carrying everything around. It’s convenient, and most importantly, it gives me control over the pace of the day.

Model – £0

There’s no budget for a model, and that’s totally intentional. I’ll either be modelling myself or collaborating with someone who’s happy to work on a Time For Print basis. I find this approach more personal and creatively rewarding, it’s usually with people who are just as passionate about the shoot as I am, and we’re in it to create something beautiful together, not just for payment. It also allows for more fluid and laid-back sessions where we can experiment freely without pressure. The energy is different when everyone involved is genuinely invested.

I’ve allocated £25 for food and drinks across the day(s). It’s a small but sensible amount that will keep us fed and energised without overspending. Since I’ll be staying at the lodge, I can bring along basic groceries and prep food there, which cuts down on the need to eat out.

Also, as a way to show appreciation to my model, who’s kindly collaborating with me for free, I’ll be covering her food and drinks too. It’s the least I can do to thank her for contributing her time and energy to this shoot. Creating a comfortable and positive experience for everyone involved is important to me.

Photographer – £0

I’m not hiring a photographer, I’ll be either shooting it myself or working with someone who’s happy to collaborate creatively without payment. I actually enjoy having a say in how everything is framed and captured, and I’ve been building confidence in my own skills behind the camera. This way, I get to shape the shoot exactly how I envision it, without needing to compromise or explain the vibe to someone else. It’s freeing, and it’s all part of learning and evolving as a creative.

Garments

& Props – £120

This is where the bulk of my budget is going, and with good reason. The clothing and props are what will define the overall tone, texture, and narrative of the shoot. I want each look to feel cohesive with the setting, and to help tell the story I’m trying to express visually. Whether that means buying unique or standout pieces, sourcing secondhand gems, or creating some DIY elements, this part of the shoot means the most to me. Styling is where I feel most creative, and I want it to be as strong and thoughtful as possible.

Hair & Makeup – Free

Hair and makeup will be done either by me or with help from someone I trust, depending on what’s needed for each look. I actually enjoy this part of the process, it lets me build the look from start to finish and stay consistent with the overall concept. Doing it myself also saves money while giving me the freedom to switch things up on the spot if inspiration hits. It keeps the mood casual, collaborative, and in sync with the DIY nature of the whole trip.

Overall:

This plan works for me because it’s thoughtful, flexible, and creative. I’m making the most of what I already have, my location, my car, my skills and using those advantages to build a shoot that feels personal and purposeful. By putting my money where it makes the biggest impact (styling and aesthetics), and finding clever ways to save elsewhere, I’m proving to myself that I can create something beautiful and intentional without needing a massive budget. It’s about resourcefulness, passion, and making it work with what I’ve got.

BUDGET COMPARE

When comparing the campaign budgets of Pwllheli (£195) and Ibiza (£295), the most immediate difference is the £100 increase in cost when running a campaign in Ibiza. This represents a 51.3% higher budget compared to Pwllheli. As cost savings are a priority, Pwllheli is clearly the more economical option.

Ibiza is an internationally recognised tourist hotspot with a high demand for advertising space. Due to its global appeal, the cost of running marketing campaigns in Ibiza is likely to be significantly higher than in Pwllheli. Advertisers targeting Ibiza are often competing for premium visibility, which can drive up costs across digital and traditional media platforms.

Pwllheli, on the other hand, is a smaller market with potentially lower competition for advertising. This means that your £195 might stretch further, allowing me to reach a higher percentage of your target audience at a lower cost per impression or engagement.

As saving money is my primary concern, choosing Pwllheli over Ibiza immediately reduces my expenses by £100. Over multiple campaigns, this saving could add up significantly, allowing for reinvestment in other marketing activities such as creative content, audience research, or expanding your reach in other locations.

However, the key question is whether the additional £100 spent on Ibiza generates proportionally better returns. If the Ibiza campaign results in more conversions, greater brand exposure, or a higher-value audience, then the extra spend might be worth it. On the other hand, if both campaigns yield similar engagement and return, then Pwllheli would be the smarter financial choice.

If budget efficiency is the goal, Pwllheli presents a better cost-saving opportunity. However, if the Ibiza market has a significantly higher return on investment, then spending extra could be justified.

IBIZA X PWLLHELI

Shooting an Ibiza-based bikini campaign in Pwllheli, Wales, is an interesting and creative idea, but it comes with its own set of challenges and opportunities. Ibiza is synonymous with sun, sand, and luxury beachside life, while Pwllheli, located in North Wales, offers a completely different landscape. To determine if this concept can work, there are several factors to consider in more detail, including weather, location, styling, and post-production, among other elements.

The weather in Pwllheli is one of the most significant differences compared to Ibiza. Ibiza enjoys a Mediterranean climate with warm, sunny days for most of the year, while Pwllheli, has a more temperate maritime climate, which means the weather can be more unpredictable, particularly outside of the summer months. For an Ibiza-inspired campaign, I’ll want consistent, bright, and warm weather. In Pwllheli, weather wise my best bet is to plan for a summer shoot when the weather is most likely to be warm and the light is ideal. Even then, it may not reach the consistent sunshine typical of Ibiza. If the weather doesn’t cooperate, it’s essential to factor in professional lighting equipment to enhance the natural light and create a warm, golden-hour effect. The lighting can be adjusted in post-production too, so I can increase the warmth and vibrancy of the photos to make them feel more Mediterranean, even if the skies are cloudy.

While Pwllheli is stunning and offers a dramatic coastal landscape, it lacks the clear, turquoise waters and white sandy beaches typically associated with Ibiza. However, Pwllheli does have a series of beaches that can work well, including beaches such as Aberech, Aberasoch and Llanbedrog, which offers a quieter, natural aesthetic with dunes and rocky outcrops.

Pwllheli’s beaches have their own rugged, raw beauty, which can work for a more natural or laid-back vibe, but to replicate the famous tropical beach setting of Ibiza, it may be more challenging. I could start to shoot during golden hour (early morning or late evening) to maximise natural beauty and soften the landscape. The rocky or grassy areas around the beach could also provide interesting backdrops that suggest a more bohemian vibe.

To make Pwllheli feel like Ibiza in the bikini campaign, the styling will play a significant role in transforming the location. Ibiza is famous for its laid-back, yet stylish bohemian aesthetic, with beachwear often paired with statement accessories like hats, sunglasses and jewellery. I will use natural fabrics, crochet tops, and minimalist bikinis, which are all synonymous with the Ibiza lifestyle. Light, flowing dresses, oversized sun hats, and beach towels with ethnic prints that will contribute to the bohemian atmosphere.

The colours in the clothing, props, and backgrounds will need to work together to create the feeling of an exotic holiday destination. Earthy tones, bright whites, tropical patterns, and metallic accents could help evoke the vibe of Ibiza. Additionally, in post-production, I can apply warm filters to enhance the sunlight and make the scenery feel like it’s bathed in the glow of Mediterranean sunshine. The textures of the surroundings, sand dunes, grassy patches, rocks, and the coastal flora, can complement the textural aspects of the clothing, creating a more cohesive aesthetic. Given the differences in climate and natural light between Pwllheli and Ibiza, post-production editing will be crucial to enhancing the images. While Pwllheli’s beaches may not have the turquoise waters or perfect lighting of Ibiza, clever editing techniques can transform the scene into a sunsoaked paradise. I can add extra vibrancy to the colours in the clothing and enhance the sky, making the water appear bluer and more inviting. A subtle increase in brightness and contrast will also help create the lively, vibrant look typically associated with beach destinations like Ibiza. To enhance the Mediterranean feel, I will consider adding soft focus to the background, a slight film grain for texture, and an overall faded warmth to the images. These small edits can drastically transform the way the photos are perceived, ensuring they feel like they were shot on a beach in Ibiza, even if they weren’t.

Lastly, I should consider the core identity of your bikini brand and its target audience. As the brand is focused on a glamorous Ibiza lifestyle—emphasising beach parties, luxury resorts, and boho chic fashion then I will need to ensure that the campaign’s mood reflects that sense of luxury and laid-back sophistication. While the location of Pwllheli may not match Ibiza’s iconic image, you can tell a compelling story about freedom, escape, and the spirit of summer. The “Ibiza feel” is more about the attitude and mood you convey through the campaign. As the target audience associates the brand with a fun, carefree lifestyle, I will focus on creating an emotional connection through the models’ expressions, the movement in the clothing, and the playful interactions with the environment.

It’s essential to balance your audience’s expectations with the unique angle of the shoot. As the brand is known for its Mediterranean origins, some viewers might initially question why the campaign isn’t shot in Ibiza. However, with a thoughtful approach to styling, location, and post-production, I can still evoke the same emotions and imagery your audience expects, albeit with a fresh, alternative twist. In summary, while Pwllheli doesn’t offer the typical Ibiza beach backdrop, it can absolutely work for your bikini campaign with thoughtful planning and creativity. The rugged beauty of Pwllheli’s coastlines, combined with the right weather, lighting, styling, and post-production, can evoke the laid-back, chic, and carefree vibes of Ibiza. This location can provide a fresh perspective, allowing you to produce a unique campaign that still resonates with your brand’s identity and target audience. With the right approach, Pwllheli could even become a distinct point of interest in your brand story.

WILL PWLLHELI WORK?

Pwllheli, a coastal town in North Wales, and Ibiza, a famous island in Spain, may seem quite different at first glance, but they share several key similarities that make both locations ideal for a bikini campaign shoot. One of the most striking common features is their coastal beauty. Pwllheli boasts beautiful sandy beaches, rolling hills, and scenic views of the Irish Sea, while Ibiza is renowned for its crystal-clear waters, dramatic cliffs, and pristine beaches. Both locations offer the perfect backdrop for a beach shoot, with natural landscapes that evoke a sense of tranquillity and relaxation, ideal for showcasing swimwear.

Another similarity is the stunning sunsets both places offer. Ibiza is famous for its breathtaking sunsets, particularly along the western coastline, where the sun dips below the horizon, casting a golden glow across the sea. Pwllheli, although quieter and less commercialised, also offers magnificent sunsets over the water. The soft lighting during these golden hours provides a dreamy and romantic atmosphere, which is perfect for a bikini campaign that captures both the beauty of the surroundings and the elegance of the swimwear.

The bohemian vibe is another link between the two destinations. Ibiza is widely known for its boho-chic aesthetic, with beach parties, free-spirited fashion, and a carefree lifestyle dominating the island’s identity. Pwllheli, while more tranquil, can evoke a similar vibe in a more understated, natural way, with its rural charm and scenic, less commercialised environment. This makes it an ideal setting for a laid-back, earthy aesthetic, blending both high-fashion and casual, beachy style for a bikini campaign.

Additionally, both locations are known for water sports and activities. Ibiza offers a wealth of exciting options, including yacht parties, jet skiing, and paddle boarding, which align perfectly with an active and energetic bikini shoot. Pwllheli also provides opportunities for outdoor adventures like sailing and windsurfing, allowing for a diverse range of campaign shots that capture both athleticism and leisure, giving the campaign an exciting, dynamic feel.

Both Pwllheli and Ibiza offer secluded and exclusive locations. Ibiza is renowned for its private beaches and hidden coves, providing a sense of intimacy and luxury that is highly sought after in bikini photography. Pwllheli, though less touristy, also has its share of quiet beaches and picturesque settings that feel just as exclusive.

The privacy and unique beauty of these locations can create an intimate atmosphere for a more sophisticated and high-end campaign.

Finally, the natural beauty and scenic backdrops in both locations are undeniable. Ibiza’s rugged cliffs, forested areas, and turquoise waters provide a variety of stunning landscapes, while Pwllheli, with its unspoiled beaches, rolling hills, and countryside, offers an equally beautiful range of backdrops. The versatility of these locations allows for a diverse range of images, from breathtaking landscapes to intimate, sun-drenched moments, perfect for capturing the essence of a bikini campaign.

In conclusion, while Pwllheli and Ibiza are distinct in many ways, their similarities, coastal beauty, stunning sunsets, bohemian vibes, water activities, exclusive locations, and natural landscapes, make both ideal for a bikini campaign. Each location brings its own unique atmosphere, allowing for a campaign that blends relaxed luxury with playful, active energy.

PWLLHELI SHOOT PROS & CONS

A bikini shoot in Pwllheli could be a more strategic and visually compelling choice than one in Ibiza, depending on the branding and aesthetic goals. Ibiza is a well-known hotspot for beach shoots, associated with golden sands, palm trees, and a vibrant, party-heavy atmosphere. While beautiful, it has been heavily used in commercial and fashion photography, making it a less unique choice.

Pwllheli, on the other hand, offers long stretches of sandy beaches, dramatic cliffs, and unspoiled natural beauty. Its lesser-known status makes it an unexpected yet stunning location for a bikini shoot, allowing for a fresher and more original visual narrative.

The weather and lighting in Pwllheli also contribute to its potential as a unique shoot location. Ibiza almost guarantees bright sunshine and deep blue skies, making it ideal for a classic summery, upbeat campaign. However, Pwllheli offers more variety, misty mornings, soft diffused light, and dramatic stormy skies can create a more cinematic or high-fashion look. Cooler tones, such as deep blues, greys, and greens, provide a striking contrast to brightly coloured swimwear, adding an extra layer of depth and storytelling to the shoot.

B

rand identity and target market play a crucial role in choosing the right location. Ibiza aligns with luxury, nightlife, and an aspirational jet-set lifestyle, making it perfect for high-glamour, destination-focused swimwear brands. However, Pwllheli appeals to brands emphasising sustainability, slow fashion, and nature-inspired aesthetics. UK-based swimwear brands can benefit from the “staycation” trend, showcasing bikinis in relatable, homegrown locations rather than in an unattainable overseas paradise. This makes the campaign feel more authentic and accessible to consumers.

Cost and logistics also favour Pwllheli for UK-based teams. Ibiza requires flights, accommodation, and potentially permits for commercial photography, adding to expenses. Additionally, high demand for shoot locations means crowds and potential restrictions. In contrast, Pwllheli is more affordable and convenient, with easier access for models, photographers, and crew members. There are fewer crowds, allowing for more flexibility with shoot times and creative control over the setting.

Beyond location logistics, Pwllheli also offers more versatility in styling and storytelling. Ibiza bikini shoots typically feature big sunglasses, tanned skin, and tropical accessories, but they can sometimes feel predictable. Pwllheli allows for more creative approaches, such as layering with oversized shirts, knitted cover-ups, or textured fabrics that blend with the rugged surroundings. A shoot here doesn’t have to rely solely on sunshine, it can incorporate wind-blown hair, flowing fabrics, rocky backdrops, and even outerwear elements for a striking, editorial feel.

Ultimately, Pwllheli could be a stronger choice for brands looking to stand out. Its originality, raw beauty, and dynamic weather conditions create an aesthetic that feels more natural and sophisticated. It resonates with UK consumers who appreciate homegrown beauty, aligns with sustainable fashion movements, and provides a more budget-friendly and logistically simple option. If the goal is to craft a visually striking, high-fashion bikini campaign that breaks away from the typical beach shoot formula, Pwllheli offers a unique and compelling alternative.

IS PWLLHELI A BETTER

After analysing the factors involved in shooting an Ibiza-based bikini campaign in Pwllheli, it seems that Pwllheli could actually work quite well for your campaign, with the right planning and creativity.

Pwllheli may not have the typical tropical beach aesthetic of Ibiza, but it offers a unique, rugged beauty that could bring something fresh and distinctive to the campaign. The natural landscapes, such as the sandy beaches, grassy dunes, and rocky outcrops, create a backdrop that could lend itself to a more earthy, bohemian interpretation of the Ibiza vibe. While Ibiza is known for its perfectly manicured beaches, Pwllheli’s unspoiled, wild landscapes could offer a more alternative, raw beauty that stands out from the usual beachwear shoot. This could actually work in the favour of my campaign, as it allows me to create a campaign that feels a bit more adventurous and authentic, drawing inspiration from nature rather than relying solely on the glitzy, commercialised aspects of Ibiza’s beaches. I could position the location as offering a more “untouched” version of a dreamy summer escape.

While the weather in Pwllheli is more unpredictable compared to Ibiza’s consistent Mediterranean climate, spring/summer months are my best bet for warm weather and clear skies. Shooting in early mornings or late afternoons would allow myself to capture the soft, golden-hour lighting that’s essential for a bikini campaign, even if the weather is occasionally less predictable. Given that the natural lighting might not be as reliably bright as in Ibiza, I can counteract this by using professional lighting equipment. Additionally, in post-production, I can increase the warmth and vibrancy of the images to replicate the sunny Mediterranean vibe, adjusting the colours and contrast for that signature Ibiza feel.

Pwllheli’s landscape might not immediately suggest the tropical paradise of Ibiza, but with artful styling and creative direction, I can transform the environment to evoke that Mediterranean spirit. I could bring in bohemian beachwear, natural fabrics, tropical props, and luxurious, laid-back accessories to create a fashion-forward shoot that feels chic, free-spirited, and full of character. The textures of Pwllheli’s beaches, dunes, rocks, and coastal flora, will add interesting layers to my images, and with the right editing, I can transform these landscapes into something that feels just as dreamy as Ibiza. The earthy tones of the surroundings can work well with the bright and airy tones of your beachwear, creating an organic, but still stylish, Ibiza-like atmosphere.

Pwllheli’s beauty lies in its authentic, less-commercialised charm, which might actually appeal to your target audience in a unique way. As the bikini brand aligns with a boho-chic, adventurous, and eco-conscious lifestyle, Pwllheli could become an ideal setting. It allows me to present the brand as part of a more grounded, natural experience, away from the usual tourist spots, and might connect better with consumers who value authenticity and simplicity over luxury. Shooting in Pwllheli also gives myself the opportunity to tell a different story, one that highlights freedom, nature, and wanderlust. This could set my campaign apart from other brands that may be shooting in typical beach destinations like Ibiza. The distinctiveness of the location will make the images stand out.

Shooting in Pwllheli may actually come with fewer logistical challenges than shooting in Ibiza. While Ibiza is a popular tourist destination, Pwllheli is more remote and less commercialised, meaning fewer crowds and more flexible access to locations without needing permits or dealing with large crowds. Additionally, I will probably find that the costs of shooting in Pwllheli, food, accommodation, travel and general production costs, are lower than those in Ibiza, where prices for everything from crew accommodation to equipment rentals can be considerably higher. This could allow myself to allocate more of my budget to other creative elements of the shoot. Given the potential differences in the natural landscape of Pwllheli compared to Ibiza, post-production will be key. However, editing techniques can be used effectively to enhance the natural beauty of Pwllheli’s surroundings and make them feel more Mediterranean. By adjusting the warmth, saturation, and contrast, I can make the environment look sunnier, and even adjust the colours of the sea and sky to mimic the vibrant, clear hues of Ibiza’s coastlines. Post-production will allow me to bring out the vibrant summer hues that Ibiza is known for, so while the initial shots might look different, the final images will feel bright, warm, and tropical.

Pwllheli, with its rugged, unspoiled beaches and scenic beauty, offers a fresh alternative to typical bikini campaigns. It may not immediately suggest the typical image of Ibiza, but with the right styling, location choices, and post-production editing, you can create a stunning and memorable campaign that captures a unique, free-spirited version of the Ibiza lifestyle. Instead of trying to replicate Ibiza exactly, Pwllheli allows myself to offer something different, an alternative, yet still exotic, beach destination that appeals to consumers who are looking for something less mainstream. The challenge of working with a less conventional location can also push your creative boundaries, resulting in a campaign that feels fresh, authentic, and truly distinctive.

So, after considering all the factors, Pwllheli could be a great option for my Ibiza-inspired bikini campaign, as long as myself and the consumers are willing to embrace its unique beauty and make it work creatively.

THE IDEAL MODEL INCLUDING HAIR AND MAKEUP

For the campaign image shoot, selecting a Latina model aligns seamlessly with the cultural and aesthetic values of a Spanish bikini brand. This choice not only reinforces the visual identity that customers expect but also enhances the brand’s authenticity by embodying the spirit, vibrancy, and rich heritage associated with Spanish and Latin culture.

A Latina model naturally reflects the cultural essence of the brand, particularly if the brand’s inspiration is deeply rooted in Spanish traditions. Latin American and Spanish fashion aesthetics are often characteriSed by bold colours, striking silhouettes, and a confident, free-spirited energy that complements swimwear collections. By choosing a Latina model, the campaign can effectively capture the essence of Mediterranean coastal lifestyles, making the brand more visually compelling and cohesive.

Representation matters in fashion, and selecting a Latina model establishes a meaningful connection with consumers. This relatability fosters an emotional link between the brand and its audience, enhancing customer loyalty and trust. Latina women, often associated with confidence, warmth, and charisma, can bring an engaging, authentic presence to the campaign, making the swimwear feel more accessible and desirable to a broad audience.

Latina women often have a strong connection to sun-drenched beach lifestyles, making them an ideal representation for a bikini brand centred on warmth, adventure, and outdoor elegance. The Mediterranean-inspired shores of Spain shows this deep-rooted

connection to the beach culture lends itself naturally to a swimwear brand looking to highlight a vibrant, carefree, and sunkissed aesthetic.

A brand’s story plays a crucial role in setting it apart, and using a Latina model adds depth and authenticity to this narrative. Given the brand’s Spanish heritage, incorporating a Latina model enhances the storytelling aspect, transforming the campaign from a mere product showcase to an immersive experience. It signals to the audience that the brand isn’t just selling bikinis, it is offering a lifestyle steeped in tradition, passion, and cultural pride.

A Latina model brings an inherent confidence and vibrancy that aligns perfectly with the essence of a swimwear brand. Her presence enhances the brand’s identity, ensuring that it speaks directly to the right audience, those who appreciate the passion, warmth, and elegance synonymous with Spanish and Latin cultures. More than just a marketing decision, this choice solidifies the brand’s position as an authentic, inclusive, and culturally rich entity that resonates with consumers worldwide.

By incorporating a Latina model, the campaign will not only celebrate beauty and diversity but also strengthen the emotional and cultural ties between the brand and its customers. This thoughtful representation ultimately enhances the overall brand experience, making it more engaging, aspirational, and memorable.

For a bikini shoot, opting for natural makeup and curly or wavy hair helps create a relaxed, effortless, and beachy aesthetic that enhances the overall mood of the shoot. This styling choice aligns with the setting, complements the model’s natural beauty, and ensures the images feel fresh and aspirational.

Natural makeup and tousled waves or curls help capture the essence of a day spent by the ocean. A soft, dewy finish on the skin mimics the glow of the sun, making the model appear radiant and effortlessly beautiful. The goal is to enhance the model’s features without looking overly done, creating a fresh and youthful vibe. Curly or wavy hair further adds to this carefree aesthetic. Unlike sleek, straight hair, waves and curls give the impression of natural movement, as if the model just stepped off the beach with salty air tousling her hair. This look feels organic and dynamic, working harmoniously with swimwear.

Bikini shoots often take place in outdoor settings with natural elements like wind, sun, and water. Heavy makeup, such as full-coverage foundation and dramatic contouring, can appear out of place and require constant touchups. Instead, lightweight makeup that enhances the model’s complexion, like a tinted moisturiser, soft bronzer, and subtle highlighter, creates a luminous, effortless glow that holds up better under natural lighting.

Similarly, ultra-straight hair can sometimes feel too structured or artificial for a relaxed swimwear shoot. Loose waves or curls provide softness and movement, making the model look more approachable and free-spirited. They also hold up better in humid or breezy conditions, where straight hair might quickly lose its sleekness.

The best bikini shoots create an aspirational yet attainable aesthetic. When a model looks effortlessly glowing with natural makeup and soft, tousled hair, the images feel more relatable to the audience. This approach makes viewers feel like they, too, can achieve this look enhancing the appeal of the swimwear and overall styling. This is key for capturing the essence of a fun, carefree beach day, rather than a heavily styled studio shoot.

One of the biggest advantages of shooting my own campaign is having complete creative control. I know exactly how you want the final images to look, from composition and lighting to mood and storytelling. When you hire another photographer, you have to rely on their interpretation of your vision, which may not always align with your expectations.

By taking on the role of the photographer, I will bring my own perspective to the campaign, ensuring that the final images stand out and feel authentic. Hiring a professional photographer can be expensive. I do already have the necessary skills and equipment, shooting the campaign yourself allows me to save money while still maintaining a high level of quality. Instead of allocating a large portion of my budget to photography, I can now invest in other elements such as styling, props, or post-production to enhance the overall campaign.

I can communicate my ideas in real-time, make adjustments on the spot, and create a comfortable atmosphere without a third party mediating the process. This hands-on approach often leads to more authentic and engaging images, as I am in complete control of the shoot’s energy and direction.

Shooting the campaign myself allows me to work at my own pace. I don’t have to worry about coordinating schedules with an external photographer, rushing through shots, or feeling pressured by time constraints. If I need to experiment with different setups, reshoot certain elements, or adjust lighting and angles, I have the freedom to do so without external limitations. This flexibility often results in a more refined and well-thought-out final product.

This is also a good way for me expand my skills, shooting a campaign is an excellent opportunity to challenge myself. It will push me to think critically about lighting, composition, and storytelling, helping me grow my skills and experience. Additionally, the images I create can become a valuable addition to my portfolio, demonstrating my ability to handle professional-level shoots and execute a vision independently.

As the campaign is for my own version of the Azur Ibiza rebrand, shooting it myself ensures consistency across my visuals. No one understands the brand’s identity, message, and aesthetic better than myself. By photographing the campaign, I can maintain a cohesive look that aligns perfectly with the brand’s voice, avoiding any misalignment that could occur when outsourcing the work.

PHOTOGRAPHY

For a genuine late-’90s/early-2000s aesthetic, the Canon PowerShot SX200 IS is a great choice. Though released in 2009, it captures the look of early digital point-and-shoot cameras, which became popular in that era. While the ‘90s were largely a film era, early digital cameras were embraced by celebrities and magazines, and the SX200 IS retains that nostalgic quality. Its 12.1 MP CCD sensor produces rich colours, natural grain, and a slightly soft quality, perfect for recreating the MySpace-era and digital paparazzi style. Unlike modern ultra-sharp cameras, this one naturally softens details, giving a lo-fi, organic look without excessive editing. Canon’s colour science from this era is a major advantage. The SX200 IS delivers vibrant, high-contrast hues, making skin tones warm and colours pop, just like vintage magazine ads. The pop-up flash also creates the harsh, overexposed look seen in early 2000s nightlife and paparazzi shots, making it great for bold, candid images. A major staple of ‘90s and early 2000s photography is the harsh direct-flash look, think Paris Hilton at a nightclub, MTV Spring Break paparazzi shots, and early MySpace mirror selfies with overexposed highlights. The SX200 IS has a pop-up flash that delivers that same intense, overexposed, high-gloss look, making it perfect for evening beach shots, overexposed portraits, and behind-the-scenes moments that feel raw and nostalgic. Instead of using artificial grain or filters to fake this look, the SX200 IS natively produces it, making it an effortless way to get authentic ‘90s-era results.

The 12x optical zoom allows for both wide scenic shots and zoomed-in details, replicating the compressed, flash-heavy style of early celebrity photos. Instead of modern digital sharpness, the SX200 IS retains a softer, natural compression that enhances the vintage aesthetic. For video, its 720p HD resolution perfectly matches early YouTube and MTV behind-the-scenes clips. The slightly grainy texture makes it ideal for capturing raw, unpolished campaign moments with a nostalgic Y2K vibe. The camera’s compact size encourages spontaneity and relaxed, candid shots. It feels like the disposable and early digital cameras of the late ‘90s, making it fun and familiar for models.

To balance the look, the iPhone 15 Pro Max serves as a high-resolution backup. While its images are too sharp initially, they can be adjusted with filters, grain, and saturation tweaks to match the throwback style. Using both cameras ensures the best mix of authentic vintage aesthetics and modern production quality. The SX200 IS delivers true early-digital charm, while the iPhone provides flexibility for polished hero shots. This dual-camera strategy keeps the campaign both nostalgic and visually striking, blending raw, flashheavy moments with refined, high-quality images.

For my upcoming campaign image shoot, I have chosen to source swimwear and bikinis from Shein, known for its extensive and affordable selection of these types of garments. While this decision may seem counterintuitive given my brand’s focus on sustainability, it is a necessary choice due to the financial constraints while keeping to a limited budget. The swimwear pieces I’ve selected will serve as a base for my creative designs, where I will incorporate intricate embroidery, bespoke embellishments, and hand-applied details. By doing so, I am transforming these mass-produced garments into exclusive, artistic creations that reflect my brand’s ethos.

Despite Shein’s reputation in the fast-fashion industry, I believe this approach aligns with a form of sustainable fashion practice: up-cycling. Rather than contributing to the production of additional garments, I am taking pre-existing pieces and repurposing them into unique, high-value items. The goal is to breathe new life into these pieces through thoughtful design and craftsmanship, showcasing that sustainability does not always have to come from completely new production methods, but can also be achieved through creative reuse.

While the choice of Shein as a supplier may raise concerns for some about its fast-fashion roots, my intent is to provide a critical commentary on how we can transform and elevate everyday garments into something more meaningful and lasting. This transformation will be evident through the carefully applied embroidery and customised designs, ensuring that each piece feels special, exclusive, and distinct from its original form.

Additionally, the campaign will embody sustainability through its storytelling and execution. My emphasis will not only be on the garments themselves but on creating an overall sustainable campaign. This includes using eco-friendly materials for set design, incorporating minimalistic and reusable props. I will also take care to highlight the importance of craftsmanship and small-batch production, promoting the idea that sustainable fashion can be a blend of creativity, resourcefulness, and ethical responsibility.

Furthermore, my brand’s commitment to sustainability extends beyond the imagery created for this campaign. I envision this shoot as part of a larger, ongoing effort to foster a conversation around conscious fashion choices, whether through the repurposing of garments, the promotion of slow fashion principles, or the support of smallscale artisans and local manufacturing. By taking a thoughtful and intentional approach, I can showcase the ways in which sustainability can be a multifaceted and inclusive concept that allows for innovation without compromising on the values I hold true to my brand.

In sum, while Shein’s role in the campaign may be unconventional, this collaboration serves as an opportunity to demonstrate how we can reimagine and repurpose existing fashion, highlighting both creativity and responsibility. By elevating mass-produced pieces into artful, high-end designs, I am able to merge affordability with sustainability, ultimately presenting a new perspective on the potential of up-cycled fashion.

To elevate the swimwear with sequins, beads, and embroidery, the process involves both artistic design and careful application to ensure that the final result is both beautiful and functional. The design process is crucial because it helps me determine how and where each embellishment will be placed, allowing you to create a cohesive and visually striking look that enhances the swimwear’s style.

The first step in designing my embellished swimwear is deciding on the overall aesthetic. I will start by considering the style and colour of the swimwear itself. For instance, if the swimwear is a solid colour, I  could opt for a bold, contrasting design with sequins and beads to create a statement. Alternatively, if the swimwear already has a pattern or texture, I could embellish specific areas to highlight details without overpowering the base design. Sketching out a concept is a vital part of the process. Begin by drawing a rough outline of the swimwear piece and marking the areas where you want the embellishments to go. I will focus on parts of the swimwear that are more visible, such as the straps, cups, waistbands, and sides. If I’m placing sequins, consider how the light will reflect off of them and where you want that effect. For beads, I might want to create linear or circular patterns, or even scatter them to add texture. Embroidery, on the other hand, can be used for intricate details such as flowers, geometric patterns, or abstract designs, offering both visual appeal and a touch of elegance.

Swimwear fabric is designed to stretch, so I will make sure the embellishments are placed in areas that will not restrict this movement. Areas like the sides of the bikini or the upper cups of a swimsuit can often handle embellishments without affecting the swimwear’s fit.

Once I have a clear design, I will select the embellishments I want to use. Sequins, beads, and embroidery each offer distinct effects. Sequins create a reflective, glamorous look, while beads add texture and dimension. Embroidery provides a more detailed, artistic touch, often lending a more sophisticated or bohemian feel to the swimwear. Sequins: I will choose sequins that are lightweight and flexible to avoid any discomfort when the swimwear is worn.

Beads: Beads can be used to create both intricate details and bold patterns.  Embroidery: For embroidery, I will opt for threads that are strong and water-resistant, such as polyester or nylon. These materials are more durable and will hold up better in water than cotton threads.

I will take into account the scale of the embellishments. Larger beads or sequins can be placed on more prominent parts of the swimwear, while smaller beads and sequins can fill in gaps or accentuate delicate areas.

Once my design is mapped out, it’s time to begin applying the embellishments. For sequins and beads, I will either sew them onto the fabric or use fabric glue for a quicker, no-sew method. However, sewing is generally recommended for better durability, particularly with beads, as it ensures that each bead and sequin is securely attached to withstand wear and movement. When applying sequins, I may choose to sew them in rows or clusters for added texture. If I want a bolder statement, I will layer sequins for more depth. Beads can be stitched in patterns that complement the swimwear’s design, whether in geometric shapes, lines, or scattered around the fabric. For embroidery, select stitches that will allow the design to pop against the swimwear fabric. Although a lot of the designs will be free sewn, making the garments bespoke and unique. I like the idea of not all garments being the same, I don’t intend to have an overall plan for when I sew and embroider my swimsuits.

Since swimwear is often exposed to water, salt, and chlorine, I will ensure that the materials you use are resistant to these elements. Strategically placing sequins and beads in areas that won’t irritate the skin is essential for comfort. In the finishing stages, I will secure all embellishments with small stitches and trim excess threads to maintain a polished look. I will also reinforce areas of high wear with extra stitching or fabric glue to ensure that the embellishments stay intact over time.

By thoughtfully designing your embellished swimwear, selecting the appropriate embellishments, and applying them carefully, I will be able to create a stunning, personalised piece that not only looks unique but also maintains its integrity throughout many uses. This approach allows me to add a touch of creativity and luxury to my swimwear while ensuring it remains functional and comfortable.

WHERE AM I GETTING MY GARMENTS FROM? HOW AM I DESIGNING THE PIECES?

USING MY OWN GARMENTS

For this upcoming campaign shoot, I’ve carefully curated a selection of garments that not only reflect my deep passion for vintage fashion but also capture the essence of timeless summer style. These pieces are much more than just clothing; they carry with them memories from holidays, trips, and moments that have shaped my love for fashion. Each item is a reflection of my personal journey, and I believe they’ll perfectly align with the campaign’s concept.

A key part of my collection comes from Vinted, a platform where I’ve found some truly special pieces that align with my aesthetic and love for vintage summer clothing. Vinted is a treasure trove of unique, pre-loved garments that have a story to tell. The brand’s selection is full of nostalgic styles that perfectly capture the spirit of laid-back summer days, soft pastel hues, faded prints, and delicate fabrics that convey an effortless, sun-soaked lifestyle. These garments are a perfect fit for the shoot’s concept, as they embody the timeless yet fresh feel that I want to bring to life.

The garments I’ve selected include everything from flowing, bohemian-style dresses made of light cotton and linen, to high-waisted denim shorts, and classic button-down shirts in relaxed, oversized cuts. Each piece is chosen for both its aesthetic appeal and its ability to translate beautifully on camera. Vintage-inspired prints such as soft florals, retro stripes, and muted polka dots, perfectly embody the carefree energy of summer, while providing the visual depth that will elevate the campaign’s mood.

What excites me most is how these pieces from Vinted exude a sense of nostalgia and timelessness. The colours, cuts, and materials in these garments all evoke memories of long, golden summer days and laid-back beach holidays. To complete the looks, I’ve paired the clothes with accessories like wide-brimmed hats, vintage sunglasses, and woven bags, all of which add personality and elevate the overall styling.

Styling these garments is about more than simply showcasing beautiful clothes; it’s about creating a mood, capturing the essence of summer, and evoking that feeling of freedom and escape. The fabrics, colours, and shapes I’ve chosen will transport the viewer to a world where style is effortless and carefree. Through these carefully selected pieces, I’m sharing a piece of my own personal story, blending my love for vintage fashion, my appreciation for summer, and the joy that comes with collecting unique, pre-loved items.

In the end, the collection isn’t just about the clothes themselves, but about the emotions and memories they evoke. It’s a celebration of timeless summer style, the kind of style that transcends seasons and trends, and a nod to the idea that fashion can be both personal and sustainable.

For my upcoming campaign shoot, I’ve taken a very hands-on and curated approach to sourcing and styling the pieces that will form the foundation of Azur Ibiza’s rebrand. I decided to purchase a range of bikinis and swimsuits from Shein, not to use them as final products, but as blank canvases, starting points that I could creatively embellish and transform into unique, elevated designs that reflect the new direction I want Azur Ibiza to take.

When selecting the swimwear, I was incredibly intentional. I focused heavily on textured pieces because texture has always been an integral part of the Azur Ibiza identity. From waffle knits to crinkle fabrics and ribbed materials, these tactile elements add depth, richness, and a sense of luxury that makes the pieces feel more high-end and fashion-forward. I knew that to maintain consistency with the current brand DNA, it was important to preserve this element. Luckily, I was able to find a great selection of textured swimwear at Shein for a reasonable price, which allowed me to stick to my budget while still getting quality bases to work with.

To be honest, I was pleasantly surprised with how wellmade some of the pieces are. The fit, the structure, and most importantly, how they translate on camera, all really impressed me. This was important because I knew I’d be doing a lot of customisation work through embellishments and embroidery, so having a solid base to begin with was essential. It’s one thing to have a vision, but when the materials support that vision, it takes everything to the next level.

Colour-wise, I stayed true to my original design direction—bright, bold, and energetic. These aren’t just bikinis, they’re a visual celebration of summer, freedom, and the vibrant spirit of Ibiza. Think hot pinks, sunny yellows, electric blues, all the tones that mirror the sun-drenched beaches, vivid sunsets, and the party-meets-paradise atmosphere that defines the island. These colours are playful but powerful, designed to stand out in photos and spark emotion.

What I’m especially excited about is the opportunity to layer on embellishments and embroidery to make each piece feel more exclusive and one-of-a-kind. I’m envisioning beaded details, hand-sewn sequins, floral appliqués, shells, crystals, elements that feel handtouched and artisanal. It’s about taking fast-fashion basics and turning them into boutique-worthy statement pieces that align with the new Azur Ibiza brand, fun, fearless, and undeniably eye-catching.

In addition to the textured bikinis, I decided to introduce a new element into the Azur Ibiza offering, floral and patterned bikinis. This was a direct response to the feedback I received during my primary research. A lot of people expressed a desire for more playful, expressive swimwear, something beyond the solid basics. I saw this as an opportunity to tap into the trend of maximalism while still tying it back to the roots of the brand.

The floral prints I selected weren’t random, they were chosen to evoke the natural beauty of Ibiza. From tropical blooms to soft botanical motifs, these designs are meant to feel connected to the island’s lush environment. It was important to me that the patterns didn’t just look pretty, but that they carried meaning and aligned with the visual story of the brand. Ibiza is known for its free-spirited energy and connection to nature, so incorporating floral prints felt like a way to ground the collection in its geographical and cultural context.

Another reason I gravitated toward patterns is because they provide a stunning backdrop for embellishments. With a patterned base, you already have movement and complexity in the fabric, so when you add embroidery or decorative accents, it creates a layered, dynamic effect that feels artistic and high-fashion. I want the finished pieces to have that “wow” factor, something you’d see on a runway or in an editorial spread, but still wearable and approachable for real customers.

Overall, I’m incredibly happy with the direction things are taking. The bikinis I’ve sourced give me a lot of creative freedom while keeping the integrity of the Azur Ibiza brand intact. I’ve managed to stay within my budget without sacrificing aesthetic or quality, and I’m genuinely excited to see how everything comes together once the embellishments are done. This process has reminded me how important it is to be resourceful but intentional, how thoughtful design can transform even the simplest base into something truly special.

The upcoming shoot is going to be a celebration of everything Azur Ibiza stands for: boldness, creativity, individuality, and a deep connection to the energy and beauty of the island. I can’t wait to showcase this new chapter of the brand.

CHOSEN BIKINIS FOR SHOOT

EMBELLISHMENTS FOR THE SHOOT...

I’ve been putting a lot of thought and intention into the finishing touches for my swimwear collection, especially when it comes to embellishments. I want each piece to feel playful and vibrant while still maintaining a refined, luxury edge. That balance is really important to me, it’s about fun and individuality, but never at the cost of quality or elegance. To achieve that, I’ve chosen to keep all embellishments handsewn, which not only allows for more precision and control over placement but also speaks to the craftsmanship and care that goes into every item. It’s these small, thoughtful details that set a luxury product apart.

For the embellishment palette, I’ve focused on beading in three main colour ways: yellow, blue, and pink. These colours are central to the overall collection, so it felt natural to carry them through into the accessories and detailing. Each bead tray I purchased was only £3, which is a huge win for staying within my campaign budget, especially considering how versatile and high-quality they are. The trays include a variety of bead sizes and finishes, some are glossy, others have a more matte or pearlescent texture. I’ve also chosen slightly different shades within each colour to create a subtle gradient effect when sewn onto the swimwear. This allows for more dimension and depth, which can add sophistication without overwhelming the design.

I’ve also incorporated some shell-like accessories, which I’m really excited about. With the beach shoot in mind, I think these will tie in beautifully, not just literally, but thematically. They bring a natural, coastal feel that complements the environment and enhances the storytelling behind the collection. The shells themselves are lightweight but feel premium in quality. I plan to use these sparingly, perhaps a single shell accent on a bikini strap or along the hip, to give a nod to the sea without making it feel too much.

In addition to the beads and shells, I’ve sourced a few statement accessories to play around with. These include fun, sequinned fruit motifs like lemons and grapefruits, which add that bold, playful energy I want to inject into some of the looks. They’re cheeky and fresh, perfect for summer, and could work especially well on more youthful or bold pieces within the collection. I’ve also found delicate white floral embellishments, which I think could bring a more elegant, romantic vibe. I love the idea of contrast, pairing something traditionally feminine and soft like a flower with a bold swimwear cut creates a really interesting tension.

I also picked up a selection of star and butterfly embellishments. I haven’t fully decided how or if I’ll use them yet, as I want to avoid overcomplicating the final designs. That said, I think they could work nicely as subtle accents or even as part of an exclusive limited-edition piece. Sometimes it’s about having those extra options available, even if they don’t end up being used. It keeps the creative process fluid.

What’s been most important throughout this process is staying true to the overall brand vision, elevated swimwear that feels joyful and expressive, yet luxurious and wearable. That means exercising restraint with embellishment. I want each piece to feel special and unique, but never cluttered. Strategic placement, clean finishes, and thoughtful design are key. I’m viewing embellishment not as the main feature, but as a subtle highlight, like jewellery for the swimwear.

In conclusion, I’m genuinely excited by how the embellishments are coming together. They reflect the spirit of the collection, youthful, bold, and full of personality, while still upholding the standard of quality and elegance that I want my brand to be known for. It’s all about those finishing touches that make a piece feel truly considered.

Styling is such a huge part of who I am, and for this shoot, it’s genuinely been one of the most exciting and personal elements to work on. From the beginning, I knew I wanted this project to reflect my own style and personality, and styling gave me the perfect outlet to do just that. Fashion has always been a way for me to express myself, and with this shoot, I’ve been able to channel everything I love into the visual storytelling.

I’ve often used Shein in the past for affordable swimwear and fun, statement accessories, especially things like rhinestones, body chains, and little details that really elevate a look. But working with Azur Ibiza, which is a brand built on sustainability and ethical values, made me stop and rethink my usual approach. It didn’t feel right to style a campaign for a sustainable brand using items that go against everything it stands for. So I knew I had to adapt.

That’s when I turned to thrifting and honestly, it’s been such a rewarding shift. I’ve been curating pieces from Vinted not just for the shoot, but also for my own wardrobe. I’m picking things I know I’ll wear again, whether it’s on holiday or during my summer trips. This way, I’m not only staying true to Azur Ibiza’s sustainable ethos, but I’m also making choices that feel intentional, thoughtful, and aligned with my own values. It’s pushed me to be more resourceful, and I’ve ended up finding pieces that are even more unique and special than anything I could’ve bought new.

This whole project is a reflection of me—, my style, my interests, and my inspirations. I’ve always been drawn to the fashion of the 90s and early 2000s. There’s something so carefree, fun, and nostalgic about that era. I’ve spent a lot of time researching trends from that period, looking at iconic street style, music video fashion, and early runway looks. I’ve drawn inspiration from everything from vintage Versace to Britney and Destiny’s Child, and then translated it into my own aesthetic.

I’ve carefully incorporated key trends that I feel represent both my personal style and the essence of Azur Ibiza, bold, fun colours that stand out in the sun, sequins that shimmer like the sea, cropped silhouettes, denim minis, tube tops, halters, and of course, crochet, an essential Ibiza staple. I’ve also played with texture, pairing smooth swimwear fabric with layered mesh, soft knits, and embellished detailing to give each look depth and character.

It was also really important for me to ground the styling in Ibiza itself. Azur Ibiza isn’t just a name, it’s a mood, a location, a lifestyle. I wanted the clothing to feel like it belonged on the beaches of Cala Comte, at a beach club in San Antonio, or walking through Dalt Vila at sunset. I brought in boho-inspired pieces, like flowy crochet dresses, fringe tops, breezy coverups, and playful accessories that speak to both the laid-back and party sides of the island. The sequins tie into the vibrant nightlife of Ibiza, while the softer textures and neutrals bring in that effortless beach vibe.

The best part is that all these styling choices come from a real place. These are things I’d actually wear. That authenticity is really important to me because I think the audience can tell when something is genuine. I didn’t just throw looks together for the sake of trends, each piece was selected with intention, based on how I want the brand to feel and who I see wearing it. I’ve envisioned the campaign through the lens of real girls, dancing barefoot in the sand, layering their bikinis with vintage finds, and expressing their individuality through fashion.

I’m genuinely proud of how everything has come together. The pieces I’ve sourced, the way I’ve styled them, the fusion of eras and locations, it all feels true to me and true to Azur Ibiza. This project has taught me how to stay aligned with a brand’s values while still letting my creativity flow freely. I’m honestly so excited to see how it all translates on camera, and to finally bring this dreamy, nostalgic, sun-soaked vision to life.

KEY STYLING PIECES FOR SHOOT

USE OF FRUIT IN THE SHOOT

The 1990s embraced boldness in fashion, especially with swimwear. Swimwear from this era often featured wild patterns like neon florals, geometric shapes, and psychedelic colours. These patterns drew from the same vibrant colour palette as tropical fruits. Think of the deep yellows of pineapples, the rich reds and oranges of mangoes, and the refreshing greens of kiwi or limes. These colours align seamlessly with the ‘90s’ visual language, where brightness and high contrast were all the rage. By using tropical fruit, I’m tapping into this chromatic richness, ensuring that my campaign feels dynamic and engaging. The fruit itself acts as a natural extension of the vibrant, high-energy aesthetic that was seen in ‘90s fashion, and it also contrasts beautifully against sun-kissed skin, adding depth and energy to the photos.

In the ‘90s, beach culture was not just a lifestyle, but a dominant theme in both pop culture and fashion. Iconic TV shows like Baywatch made the beach, sun, and surf a glamorous, aspirational theme. In the fashion world, swimwear advertisements often reflected this tropical, carefree vibe, and accessories like oversized sunglasses, sun hats, and, of course, tropical fruit were frequently used in editorial shoots to enhance that beachy, exotic feel. Consider also how the ‘90s aesthetic blurred the lines between vacation wear and everyday fashion. Designers like Jean-Paul Gaultier, Dolce & Gabbana, and Versace leaned heavily into Mediterranean and tropical inspired motifs, pulling from lush imagery in their campaigns. This includes fruit imagery, which was often used in prints, accessories, and even actual fruit as props in campaigns. For my campaign, using tropical fruit evokes these cultural touchstones, connecting to the ‘90s vision of the beach and vacation fun. Whether it’s a pineapple or a coconut, these fruits visually align with this aspirational lifestyle, tapping into nostalgia for those who remember the decade fondly.

The ‘90s were rich with playful, quirky design elements that were sometimes ironic or kitschy. Tropical fruit fits perfectly into this nostalgic kitsch because they offer a sense of innocence, fun, and a certain light-heartedness. Items like inflatable palm trees, beach balls, and fruity accessories were common in ‘90s fashion and decor, creating a sense of carefree summer living. Including tropical fruits in your shoot echoes that playful spirit. This kitschy feel can also introduce a sense of humour and fun into the campaign, giving it a less serious, more accessible vibe. The fruit acts as both a visual tool and a playful prop to reinforce the feeling of nostalgia for your audience, especially those who grew up in that era.

Tropical fruits are often associated with health, vitality, and freshness. In the ‘90s, there was a surge in interest toward natural foods, organic lifestyles, and wellness trends. The use of fruits like coconuts, bananas, and mangoes in the bikini campaign reinforces that healthy, fresh image. Not only do these fruits look beautiful, but they also suggest a natural lifestyle, perfect for a swimwear campaign that emphasises outdoor living, sunbathing, and beach fun. Furthermore, this ties in with the rise of fitness culture during the ‘90s. People started becoming more health-conscious, with an emphasis on wellness, body positivity, and active lifestyles. By using tropical fruit as a prop, I invoke this health-conscious vibe, suggesting that your swimwear isn’t just for looks, it’s a part of a healthy, vibrant lifestyle, tying both sides of Ibiza into this market.

The ‘90s was a time of great global travel, with people increasingly seeking out tropical holidays to places like the Caribbean, Southeast Asia, and the Pacific Islands. Incorporating tropical fruit as a prop gives the campaign an air of exclusivity, leisure, and luxury, suggesting that the swimwear you are showcasing is not just about fashion, but about an idyllic lifestyle of sun, sand, and tropical escapes. This connection to vacation is especially potent because it’s aspirational. Everyone wants to feel that sense of freedom and relaxation, and the visual cue of tropical fruit helps sell that fantasy.  The tactile nature of tropical fruit allows my model to engage with their environment, offering a sense of movement and spontaneity. The campaign won’t feel static or posed, but more lively and authentic, qualities that are vital for portraying a ‘90s aesthetic. Lastly, tropical fruits also anchor the shoot in the idea of seasonality, summer, warmth, sun, and certain regions. These fruits connect your swimwear campaign to these images of sun-drenched beaches, clear blue waters, and a sense of living in the moment.

Tropical fruit serves as more than just a prop, it’s a multi-dimensional tool that taps into the colour, culture, and nostalgia of the ‘90s. Its use in my bikini campaign will help communicate a sense of vibrant fun, a healthy lifestyle, a playful escape, and a connection to the carefree, sunny side of life that was so present in ‘90s fashion and pop culture. It creates an atmosphere of freshness, vacation, and excitement while reinforcing the strong visual language of the era.

WHAT COULD GO WRONG?

Since I’ll be handling everything myself, from transporting the equipment to shooting the images, it’s important to be prepared for potential obstacles.

1. Unpredictable Weather

The UK is known for its erratic weather, and May is no exception. While I may get lucky with a sunny day, you could also face sudden rain showers, overcast skies, or even chilly winds that make the shoot uncomfortable for both you and the models. Even if the temperature seems mild on paper, the wind coming off the sea can make it feel significantly colder, which is especially problematic for models wearing bikinis. A cold and uncomfortable model may struggle to pose naturally, leading to tense expressions and body language in your shots.

Solution: I will check the forecast regularly in the days leading up to the shoot. If possible, I could arrange a backup date or an alternative indoor/semi-covered location in case the weather takes a turn for the worse. I will bring warm clothes, blankets, or hot drinks to keep the model comfortable between shots.

2.

Equipment Challenges

Bringing all the gear myself means I’ll need to be extra careful about transportation, setup, and protection. Sand and saltwater are notorious for damaging camera equipment. Even a slight breeze can blow fine grains of sand into camera lenses, buttons, and tripods, leading to mechanical issues. As I’m using lighting equipment, wind can easily knock them over, especially on a wide, open beach. Additionally, battery life can be a major concern. Cold weather drains batteries faster than usual, and since there are no power outlets on the beach, I’ll need to rely on spare batteries or power banks. Solution: I will use protective covers for my camera and lenses, and I will bring a soft brush or microfibre cloth to clean off any sand. I will secure light stands and tripods with sandbags to prevent them from toppling over in the wind.

3. Logistical Issues

Since I’m bringing all the equipment yourself, I need to consider how I’ll transport it across the beach. Sand can make moving heavy gear a struggle, and if the parking area is far from the shooting location, I may end up making multiple trips. Without assistance, setting up everything alone can be time-consuming and physically exhausting. Another potential issue is permits and legal regulations. Some UK beaches have restrictions on commercial photography. Crowds and privacy are additional concerns.

Even if I choose an isolated spot, curious bystanders may gather, making it uncomfortable for the model. In more populated areas, tourists and locals could unintentionally walk through your frame, slowing down the shoot and making post-production editing more difficult. S

olution: I could invest in a collapsible cart or trolley to make transporting gear easier. If possible, I could bring an assistant to help with setup, hold reflectors, or keep an eye on the equipment while I shoot. I will research the beach regulations in advance and obtain any necessary permits if required. To avoid large crowds, I will schedule the shoot for early morning or late afternoon on a weekday rather than a weekend.

4. Model Comfort and Safety

A bikini shoot in May presents unique challenges in terms of model comfort. As mentioned earlier, UK beaches can be quite chilly, and prolonged exposure to wind and cool temperatures can lead to shivering and discomfort. This not only affects the overall mood of the shoot but can also make it difficult for the model to maintain natural and relaxed poses. Sun exposure is another concern. Even if it’s not particularly hot, UV rays can still cause sunburn, especially if the model is posing for extended periods without suncream. Wet or slippery surfaces, such as rocks near the water, can also pose safety risks if model is required to pose barefoot.

Solution: I will keep warm clothing and towels on hand so the model can cover up between shots. I will plan the shoot efficiently to minimise their time spent in the cold. Provide suncream, especially if shooting for several hours in direct sunlight. If posing near wet rocks or in the water, ensure the area is safe and free of hazards to prevent slipping.

5. Unexpected Interruptions

Public beaches are unpredictable environments, and I may encounter a variety of unexpected disruptions. Passersby may stop and watch, which can make the model feel self-conscious. In some cases, people might even try to join in or ask questions, slowing down your workflow. Animals can also be an issue. Off-lead dogs might run into the setup, knock over equipment, or even attempt to play with props or clothing. Seagulls are another potential nuisance, especially if I have snacks or food for the team.

Solution: I could bring someone along to help manage the set, whether it’s a friend, assistant, or stylist. This person can keep an eye on bystanders, shoo away dogs if necessary, and ensure the model remain focused. If shooting in a less populated area, scout the location in advance to make sure it’s suitable and free from excessive foot traffic.

1. High-Quality, Eye-Catching Images

My primary goal is to produce high-quality, striking visuals that immediately draw people in. The bikinis need to be the clear focus of each image, with every detail, from stitching to texture, sharp and defined. I’ll shoot with precision to avoid any blur or soft focus, ensuring that the quality of the product shines through. Natural light will be my main source, especially for that golden-hour glow, but I’ll also be ready to use soft artificial lighting when necessary to balance harsh midday sun or fill in shadows. I’ll compose each shot thoughtfully, using the beach environment to enhance, not distract from, the model and the swimwear.

2. A Strong Brand Aesthetic

Since this is for Azur Ibiza’s rebrand, the imagery has to reflect a clean, luxurious aesthetic. I’m aiming for a polished, effortless look that aligns with a high-end lifestyle. The styling, hair, and makeup will all be kept minimal but refined, elevated simplicity. I’ll guide the model into poses that feel natural yet confident, and I’ll use a consistent colour palette that mirrors the tones of the collection and the brand’s overall vibe. Each image should tell a visual story that speaks to freedom, escape, and modern femininity.

3. Emotionally Engaging Shots

I want each photo to evoke emotion, not just display a product. Whether it’s a sense of empowerment, sensuality, or carefree joy, I’m looking to create images that make the viewer feel something. I’ll encourage the model to interact naturally with the environment, walking through the waves, running her hands through her hair, laughing with the wind, to capture those authentic, spontaneous moments. I’ll pay close attention to body language and facial expression, ensuring every pose feels fluid and unforced. Movement—like wind in the hair or water splashing, will add life and energy to the shots.

4. Versatile Content for Multiple Platforms

To make the most out of this shoot, I’ll create a variety of content that works across all marketing channels.

* For the e-commerce site, I’ll shoot clean, well-lit product images from multiple angles to showcase fit and detail.

* For social media, I’ll capture more candid, lifestyle-driven shots that highlight the beachy, aspirational mood of the collection.

* For ads and campaigns, I’ll produce high-impact, editorial-style images with strong composition and a more polished finish.

This way, the brand will have a well-rounded collection of visuals suited for digital, print, and everything in between.

5. Minimal Post-Production Headaches

While editing is always part of the process, I want to limit how much needs to be fixed in post. I’ll work to get exposure, lighting, and composition right on set to avoid hours of retouching later. Clean backgrounds are especially important on a busy beach, so I’ll frame my shots carefully, use shallow depth of field when needed, and select less crowded spots. In editing, I’ll focus on enhancing what’s already there, keeping skin, textures, and colours looking natural and true to life.

Final Thought

Ultimately, I want to walk away with a cohesive set of images that feel elevated, emotionally resonant, and true to the Azur Ibiza brand. With careful planning, the right light, strong model direction, and a clear creative vision, I’m confident I can create something that stands out, tells a story, and connects with the audience, across every platform.

WHAT AM I HOPING FOR THE OUTCOME?

MODEL CHANGE OUTFITS?

A portable changing tent is a compact, pop-up, or collapsible tent designed to provide a private space for changing outfits outdoors. It’s a practical solution for a beach campaign shoot, where quick outfit changes are necessary, and no dedicated facilities are available.

Strengths:

Privacy & Convenience – Provides a discreet and enclosed space for outfit changes, which is essential in a public setting like a beach. This helps models feel comfortable and maintains professionalism during the shoot.

Portability – Lightweight and easy to transport, these tents often fold down into a compact carry bag, making them convenient to carry and set up at different shoot locations.

Quick Setup – Many designs use a pop-up mechanism, allowing them to be assembled within seconds. This efficiency is valuable when multiple outfit changes are required within a limited time.

Weather Protection – Offers shielding from wind, sun, or unexpected drizzles, ensuring the model remains comfortable. This is especially useful in unpredictable beach environments, where weather conditions can shift rapidly.

Limitations:

Stability Issues – Due to their lightweight design, portable changing tents can be prone to tipping over in strong winds. This is a common challenge on beaches where wind speeds are higher and unpredictable. To counteract this, it is advisable to stake the tent down firmly or use sandbags to weigh it down.

Space Constraints – While portable changing tents are designed for convenience, some models can be quite compact, limiting movement inside. This can make it challenging for the model to change quickly or adjust outfits, especially if the garments are elaborate or require careful handling. Opting for a larger-sized tent can help, but it may compromise portability.

Ventilation & Heat – In warm weather, some tents may become stuffy due to poor airflow, particularly those made with non-breathable materials. This could be uncomfortable for the model, causing perspiration that might affect makeup or styling. However, given the UK’s cooler and often windy climate, overheating is less likely to be an issue. Instead, a more relevant concern could be ensuring the tent provides adequate insulation against the cold, especially if the shoot takes place in breezy or overcast conditions.

After doing some thorough research to find the most suitable changing tent, I’ve finally come across an excellent option on Amazon. Not only is the tent very reasonably priced—it’s actually the most affordable one I’ve seen that still meets all my requirements—but it’s also the most practical in terms of design and functionality. It’s lightweight, easy to set up, and provides plenty of space and privacy, which makes it ideal for on-location use. The customer reviews are overwhelmingly positive, highlighting its durability and convenience, which gives me even more confidence in my choice. Since I have Amazon Prime, I can also take advantage of the fast and free delivery, meaning I don’t need to order it until my shoot dates are confirmed. Overall, it feels like the perfect solution without breaking the bank.

MODEL CONSENT FORM

A model consent form is a crucial legal document for any campaign shoot, especially when the images will be edited and published. It serves as a contract between the model and the photographer, agency, or brand, outlining the terms under which the images can be used. Without a signed consent form, the use of a model’s image could lead to legal disputes, reputational damage, and potential financial loss.

Legal Permission and Ownership Rights

One of the most important reasons for a model consent form is that it provides explicit legal permission to use the model’s likeness in the campaign. This ensures that the brand or photographer has the right to publish and distribute the images without fear of the model later withdrawing consent. In many jurisdictions, individuals have a right to control the commercial use of their image, and without a signed agreement, the model could claim that their rights were violated.

Clear Guidelines on Image Usage

The consent form defines how and where the images will be used. This includes specifying whether the images will appear in print advertisements, digital campaigns, billboards, social media, or other platforms. If these terms are not clearly outlined, the model could dispute the usage later, potentially demanding removal of the images or compensation for additional uses that were not originally agreed upon.

Protection Against Unauthorised Claims

Without a signed model release, a model could later claim they never consented to the use of their images, leading to costly legal battles or the forced removal of campaign materials. A well-drafted consent form protects the photographer and brand from such claims, ensuring that they have the necessary legal backing to use the images as intended.

Consent for Editing and Modifications

Since the campaign shoot involves editing and altering the images, it is essential that the model consents to these modifications. Some models may be uncomfortable with extreme retouching, digital alterations, or the use of their image in a context that significantly changes their appearance. The consent form should explicitly state that the images may be edited and that the model agrees to these alterations. This helps prevent disputes over misrepresentation or unauthorised changes. Clarification of Compensation and Rights

A consent form also outlines the financial agreement between the model and the brand. It clarifies whether the model is being paid for their participation, if they are receiving non-monetary compensation, or if they are volunteering. Without this clarification, a model might later claim they were not adequately compensated or demand additional payment if the campaign becomes highly successful.

Prevention of Future Legal Issues

Having a signed consent form in place safeguards the brand and photographer from potential legal complications down the line. It ensures that there is a clear agreement in writing, preventing misunderstandings about usage rights, compensation, and editing permissions. If a dispute arises, the signed document serves as legal proof that both parties agreed to the terms in advance.

In conclusion, a model consent form is an essential document that protects both the model and the brand, ensuring a smooth and legally compliant campaign. It provides clear guidelines on how the images will be used, grants permission for edits, and prevents legal disputes, making it a necessary part of any professional photoshoot where images will be published.

A Health and Safety Form is an essential document for any campaign shoot, particularly when filming in an outdoor location like a beach. It ensures that risks are identified, precautions are taken, and emergency procedures are in place. Below is a detailed analysis of the strengths and limitations of such a form.

Strengths of a Health and Safety Form

Risk Identification and Prevention

- Helps to proactively assess potential hazards such as unpredictable tides, slippery surfaces, strong winds, or wildlife interference.

- Ensures preventive measures like lifeguard presence, secured equipment, and proper clothing are in place.

Legal Compliance and Liability Protection

- Demonstrates that the production team has taken reasonable steps to ensure safety, reducing liability in case of accidents.

- Helps comply with local health and safety regulations and insurance requirements.

Emergency Preparedness

- Clearly outlines emergency procedures, including nearest medical facilities and evacuation plans.

- Ensures all crew members are aware of first aid availability and emergency contact numbers.

Crew and Equipment Safety

- Promotes best practices such as sun protection, hydration, and safe handling of electrical equipment.

- Reduces the likelihood of injuries or equipment damage, preventing delays and additional costs.

Accountability and Awareness

- By requiring signatures, the form ensures that all participants acknowledge their responsibility to follow safety protocols.

- Enhances communication between the shoot coordinator, crew, and emergency personnel.

Limitations of a Health and Safety Form

Cannot Eliminate All Risks

- While the form helps identify hazards, it cannot prevent unexpected events like sudden weather changes or unpredictable human behaviour.

Reliance on Compliance

- The effectiveness of the form depends on crew members adhering to safety guidelines. If not enforced, risks remain.

Time-Consuming

- Completing and reviewing the form takes time, which may be seen as a burden, especially in fast-paced productions.

Limited Adaptability to Unforeseen Situations

- If a new hazard arises that was not previously assessed, the form may not be immediately helpful unless updated in real time.

Conclusion

A health and safety form is a critical tool for ensuring a secure and efficient shoot. While it provides many strengths such as legal protection, risk prevention, and preparedness, it should be supplemented with real-time monitoring and responsible decision-making on set.

HEALTH & SAFETY FORM

PERMISSION RIGHTS FOR THE SHOOT

Securing location permission rights for a campaign image shoot is just as important as obtaining rights for models and imagery. When I use a location, whether it’s a public space, private property, or a commercial venue, obtaining permission is essential to ensure that my campaign is legally compliant, professionally executed, and that I respect the rights of property owners and other stakeholders.

1. Legal Compliance and Avoiding Trespassing

The first and foremost reason I need to gain location permission is to avoid legal issues such as trespassing or violating local zoning laws. Shooting on private property without permission can lead to charges of trespassing, which could result in fines or even criminal charges, depending on the jurisdiction. Even if I’m shooting in a public space, certain activities may require permits, such as using equipment, blocking off areas, or bringing in a large crew. In many cases, a location release or a permit is required before shooting, which serves as a legal document that allows me to use the location for a specified purpose. These documents outline the terms under which I can shoot and establish my rights to use the images taken at the location. Failing to obtain these permissions can result in having to halt the shoot, cancel the campaign, or deal with legal disputes, all of which can be costly and disruptive.

2. Protecting My Brand and Campaign

Imagine a situation where I’m shooting in a unique or iconic location, but after the shoot, the property owner or a third party objects to the use of their location in my campaign. Without the proper permissions in place, the owner may have the right to request that I remove or even destroy any images or materials that feature their property. This could create a situation where my carefully planned campaign is suddenly at risk of being cancelled or significantly altered, potentially damaging my brand’s image and wasting valuable time and resources.

3. Privacy and Security Considerations

Another critical aspect of location permission is the protection of privacy and security for everyone involved. Some locations, especially private properties, may involve sensitive issues related to privacy. If I’m shooting on someone’s private land, I may inadvertently capture personal or sensitive details in the background or foreground, which could be a violation of the property owner’s privacy rights.

4. Insurance and Liability

When shooting on location, there are often risks associated with property damage, accidents, or injuries that could occur during the shoot. Without the proper permission and agreements in place, I might be held liable for any damage to the location or injuries that occur. This is where liability insurance comes into play. Many location agreements require that I have insurance coverage for any potential damages or accidents that may occur while on the property. By securing permission for a location, I can clarify the responsibilities and liabilities of both parties. This ensures that I have the proper coverage and understand what I’m liable for, which is critical for minimising legal and financial risks.

5. Ethical Considerations and Respect for Property Owners

Respecting the rights and wishes of location owners is not just about legal compliance but also about ethical considerations. It shows professionalism and a commitment to maintaining good relationships with the community and individuals who offer their spaces for commercial purposes. Many property owners are willing to work with me if I approach them respectfully and negotiate fair terms for using their space. By obtaining permission, I’m also ensuring that I’m not exploiting or inconveniencing a property owner. Some locations may require me to follow specific guidelines to maintain the integrity of their property, especially in cases where there are historical or cultural sensitivities involved. This kind of thoughtful and considerate behaviour reflects well on my brand and fosters goodwill.

6. Negotiating Terms and Avoiding Future Conflicts

Having permission rights for a location allows me to negotiate terms of use clearly. These terms are especially important in commercial shoots where large teams and equipment are involved, and ensuring that everything is agreed upon beforehand prevents potential disputes during the shoot. Moreover, securing location rights in advance means that the location owner cannot revoke access last minute or impose sudden restrictions, which can disrupt my shoot and delay my campaign. I can also negotiate specific stipulations, such as who is responsible for cleanup after the shoot or any special considerations for their location.

Conclusion

In summary, securing location permission rights is a fundamental part of planning and executing a successful campaign shoot. Without the proper permissions, I risk legal issues, damage to my brand, disruptions to my shoot, and ethical violations. By obtaining location rights in advance, I ensure that I comply with the law, protect my brand, safeguard privacy, and mitigate potential risks. Additionally, respecting property owners and negotiating clear terms helps foster positive working relationships, allowing for smoother and more effective campaigns in the future.

WHAT HAVE I DONE TO ENSURE THIS?

After conducting thorough research into the appropriate channels within Gwynedd Council for filming enquiries, I identified the correct department and made contact via email. In my message, I outlined the full scope of my upcoming campaign shoot, which is being developed as part of my university coursework. I detailed the aims and intentions of the project, specifically how it contributes to my academic progression and creative development. I also explained the nature of the shoot, including any logistical or operational requirements I anticipated, such as access to public land, potential support from the local authority, and the importance of coordinating with relevant services to ensure a smooth and safe production process.

Later that same day, I received a response from Emlyn Hughes, the council’s Senior Beaches Officer. His reply was both informative and supportive. He confirmed that because this project is directly tied to my university studies, a formal land use agreement is not required. Moreover, Gwynedd Council has agreed to waive the standard fees associated with location use for filming, an incredibly helpful gesture that alleviates budgetary pressure on my student project.

However, Emlyn also highlighted a key restriction regarding one of my desired locations: the beach at Llanbedrog. He clarified that the area above the mean high water mark is managed by the National Trust, and therefore, Gwynedd Council cannot grant permissions for that part of the beach. That said, the section below the mean high tide line falls under council jurisdiction, and I am permitted to use that area. This means I will need to schedule the shoot to coincide with low tide, not only to remain compliant with these regulations but also to ensure a safer environment for both myself and the model during the shoot.

In addition, I had initially considered the beach huts located at Abersoch Beach as a potential visual element in the campaign. Emlyn informed me that these huts are privately owned and would require individual permissions from their owners for filming. As obtaining these permissions isn’t necessary for the overall direction or aesthetic of my campaign, I have decided to exclude them from the shoot and focus on other accessible and appropriate areas instead.

This response from Gwynedd Council has been extremely valuable in helping shape the final logistics of my production, ensuring that all legal and safety requirements are met while still allowing creative flexibility.

For this project, I conducted a preliminary test shoot focusing on one of the key photographic styles I intend to explore in my campaign, headshot photography. I collaborated with my model to trial a series of headshots using my iPhone 15 Pro Max, and I was genuinely impressed by the results. The phone’s advanced camera system, particularly its portrait mode and enhanced image processing capabilities, allowed me to produce images that are sharp, well-lit, and rich in detail.

Throughout the shoot, I experimented with a variety of angles, compositions, and natural lighting conditions to explore how different elements affected the final image. I paid close attention to framing, facial expression, and background simplicity, all of which are crucial in headshot photography. The clarity of the images enabled me to capture subtle facial features and expressions, which are essential when aiming to convey personality and emotion in a single frame.

The test shoot also served as a creative exploration, helping me solidify the visual tone and aesthetic I want to achieve in my final campaign images. It was important for me to see how my concept translated from idea to execution, and this hands-on experience gave me the insight I needed. I was able to refine my approach to lighting and subject direction, and I now have a stronger understanding of how to manipulate these elements to achieve the desired effect.

This successful test has affirmed my confidence in the direction of my project. It also highlighted how versatile and powerful modern mobile technology can be when used creatively and thoughtfully. Moving forward, I plan to take the methods I developed during this shoot and apply them to my final campaign. However, I will also be incorporating a variety of other photography materials such as ring lights when in the photography studio to elevate the production quality even further.

In conclusion, I’m proud of how the test shoot turned out. It not only confirmed my vision but also gave me a strong technical and creative foundation for the main shoot. This process has been a valuable step in my development as a photographer, and I’m excited to take what I’ve learned into the next phase of my work.

IPHONE 15 PRO MAX TESTING

For this phase of my project, I carried out a headshot test shoot using the Canon PowerShot SX200 IS, and I couldn’t be more satisfied with the results. This camera, though compact and relatively dated in terms of modern tech, delivers a unique combination of charm and quality that perfectly suits the creative direction I’m aiming for. The PowerShot’s retro design and warm-toned colour rendering evoke a strong sense of nostalgia, which aligns seamlessly with my 90s-inspired concept. There’s something incredibly authentic and timeless about the images it produces, grainy in just the right way, with tones and contrast that feel like they’ve been pulled straight out of a vintage photo album.

Despite being an older model, the quality of the Canon PowerShot SX200 IS is genuinely impressive. It handles light beautifully and captures detail with a subtle softness that adds character rather than detracts. I especially enjoyed how the camera interprets natural light, there’s a depth and richness to the tones that gives each photo a cinematic, film-like finish. This aesthetic is exactly what I had envisioned for my shoot, and the PowerShot delivered it effortlessly.

During the session, I explored a variety of setups and poses, focusing on portrait-style headshots that would emphasise the retro vibe I’m going for. The camera allowed me to stay mobile and spontaneous, which contributed to more natural, candid compositions, something that’s crucial when trying to recreate the laid-back, imperfect beauty of 90s photography. The compact size of the PowerShot made it easy to work with, and its intuitive controls let me experiment quickly with different settings to capture the ideal look.

This test shoot has been a major success in helping me refine the aesthetic and tone of my upcoming campaign. Not only did it confirm that the nostalgic direction I’ve chosen is both achievable and impactful, but it also reminded me of how older gear can still compete and in some cases outperform modern technology when used intentionally. The retro feel and unmatched character of the Canon PowerShot SX200 IS have made it a standout tool for this project.

Moving forward, I plan to carry this exact look and method into my final campaign shoot. This camera has become more than just a piece of equipment, it’s now a creative asset that defines the mood of my work. I’m confident that this approach will allow me to fully capture the essence of the 90s, bringing a genuine and heartfelt visual narrative to life.

CANON POWERSHOT SX200 IS TESTING

EDITING SETTINGS

IPHONE

DIGITAL

I’ve been playing around with my iPhone editing settings to get that nostalgic, 90s-inspired retro vibe. Here’s what I’m working with and what each adjustment is doing for the look:

Exposure: -22, Brilliance: 7, Highlights: -33, Shadows: 14, Contrast: -4, Saturation: 10, Vibrancy: 12 Warmth: 10, Sharpness: 14.

So with all of that, I’m ending up with a soft, warm, slightly saturated photo that has those vintage-style shadows and highlights. I added warmth to give it that soft, yellowish tint that’s all over 90s film. It really helps with the nostalgic vibe. I darkened the image a bit to give it that moody, vintage feel like it was taken on an old camera or it’s aged over time. I brightened the shadows just a touch to bring out details in the darker areas. It reminds me of how those 90s disposable cameras would expose photos, nothing too deep or dramatic. It reminds me of a photo from an early 90s photo album, maybe a Polaroid or a promo still from a TV show. It’s got that low-key glow and a kind of imperfect charm to it, exactly what I’m aiming for.

So when I edited my digital camera photos on my iPhone, I was aiming for that 90s vibe, like something you’d pull out of a photo album or find in an old drawer.

Exposure: -20, Brilliance: -19, Highlights: -6, Shadows: -18, Contrast: 12, Brightness: -19, Saturation: 8, Vibrancy: 8, Warmth: 4

All of this together gave me that slightly dim, warm, colourful-but-muted look that reminds me of film photos from back in the day. It’s like I scanned an old picture instead of just editing a digital one. I lowered the brightness to keep that dim, vintage tone. It kind of adds to the whole “memory” feel, like something you’d see in an old photo that’s faded a little. I boosted the saturation slightly to make the colours pop in that nostalgic way, think reds, blues, greens that feel a bit too vivid but totally 90s. I upped the vibrancy too because I wanted those muted tones like skin, denim, or backgrounds to come to life without looking over-edited. I added a bit of warmth to get that subtle yellow-orange glow. A lot of 90s photos had that naturally from film stock, so this helped mimic it. There’s mood, there’s softness, and it doesn’t feel overly modern or sharp. I dropped the exposure to make the whole image darker. A lot of 90s photos weren’t perfectly lit, and this gave it that slightly underexposed, moody feel.

MY MODEL

These images mark the first trial photoshoot with Ruby, and I’m beyond excited about how everything has come together. It’s such a special moment because Ruby perfectly embodies the core essence of my brand. She has that natural, raw beauty that mirrors the authenticity I want my brand to represent. Her curly hair and rich skin tone are an incredible match for the vision I’ve built for my brand, and the way she naturally radiates energy in front of the camera is something I truly cherish.

Ruby’s background is 20% Spanish, and that cultural connection speaks volumes, especially given that my brand is based in Ibiza. The Mediterranean vibe, the relaxed yet confident energy of the island, she really brings that to life in every shot. There’s something so genuine about her presence, and that’s exactly what I wanted for my brand.

A major part of my brand philosophy is rejecting the idea of traditional, overly stylised models. I don’t want my brand to feel distant or out of reach, it’s about being grounded, relatable, and authentic. Ruby is the perfect embodiment of this.

She represents real people, not a curated or overly polished version of beauty, which is something I really want to highlight. I don’t just want to sell products; I want to build a community that feels like they belong, and Ruby’s natural look and vibe make her the ideal representation of that.

What’s been amazing to see is how comfortable and confident Ruby is in front of the camera. There’s no forced poses or awkward energy, just a genuine sense of herself, and that’s what makes these photos stand out. She’s not just “posing”; she’s living the brand’s story in a way that feels organic and true to its spirit. I’m excited to continue working with Ruby because she captures the essence of the brand in the most authentic way possible, which is exactly what I was hoping for.

This photoshoot isn’t just about pictures; it’s about telling a story, sharing a feeling, and bringing my brand’s values to life. Ruby is an amazing representation of what my brand stands for: real, unfiltered, and always true to who we are.

DIGITAL CAMERA

I’ve spent some time scouting the locations in Pwllheli with my digital camera, just to get a feel for how the photos would turn out in natural lighting and I have to say, I’m really pleased with the results. The images came out exactly as I imagined, with a nostalgic, 90s-inspired vibe that I’ve been going for. The photos have that slightly faded, gritty quality, but they’re still clear, which really adds to the mood I want to evoke. I’m honestly a little shocked at how well the locations themselves came across. The way the light worked, especially with the sun both in front and behind the camera, really helped bring out the details of the scene while maintaining that slightly dreamy, vintage feel.

The lighting played a huge role in getting the photos just right. When the sun was behind me, I got that crisp, clean shot with defined contrasts and a vibrant colour palette. But when the sun was behind the subject or in front of the camera, the backlighting gave a softer, almost ethereal quality to the photos, which helped add depth and a sense of atmosphere. I’ve always loved the idea of capturing something a little imperfect, slightly washed-out, but still with enough clarity to feel like it’s from another time. The mix of light and shadow really contributed to that 90s vibe I’ve been striving for.

What’s even more exciting is how well the environment and the natural textures around Pwllheli came through, they’ve all added to that nostalgic, lived-in feel I wanted to capture. Every little detail, the subtle grain in the images, helped tell a story and made the scene feel authentic. The faded look and slight graininess in the photos make them feel like snapshots from another era, something you might find in an old photo album. I’ve been experimenting with a bit of overexposure here and there, which contributes to that film-like softness I’ve been chasing, and it’s working out exactly as I hoped.

Even though I haven’t yet tried shooting with a model in the frame, I don’t anticipate much change in terms of the overall feel of the images. I can already picture how the light and location will complement a human subject. Adding a model into the mix will bring a new dynamic, of course how they interact with the light, the environment, and how their presence shifts the mood of the photo. I’m really looking forward to seeing how the vintage look translates once I incorporate a model.

I think the key will be experimenting with different angles and how the model interacts with the sunlight. If I keep the sun behind them, I could get that beautiful rim lighting, which could give the model a soft, halo-like effect— perfect for creating that dreamy, nostalgic look. On the other hand, if the model faces the light, they might get that slightly washed-out, film-like quality that matches the faded tones of the surroundings. It’s all about playing with how the light touches their features, and finding that sweet spot between contrast and softness.

I’m feeling pretty confident that, with everything I’ve learned from the location trials, the shoot with the model will come together just as I’ve imagined. I’ll definitely need to make some adjustments depending on how the model interacts with the light and the surroundings, but the natural light, location, and overall aesthetic are already giving me a strong foundation to work with. I’m excited to see how the photos evolve once I introduce the human element, and I think the results will be something really special—something that perfectly captures that 90s vibe while still feeling fresh and authentic.

IPHONE CAMERA

I’m really impressed with how well the iPhone 15 Pro Max camera is performing, especially after visiting my Pwllheli shoot locations. I wanted to get an idea of how the camera would handle the natural lighting in the area, and I was honestly shocked by the results. The pictures turned out incredibly clear, with a lot of detail, whether the sun was in front of the camera or behind it. It’s not easy to capture the perfect shot with natural light, but the iPhone handled it beautifully, balancing highlights and shadows in a way that I didn’t expect.

The clarity and detail in the photos were amazing, every texture, every nuance in the scene came through so well. The camera seems to bring out the best in the location, making everything look vibrant and sharp. Whether I had the sun directly in front or behind, the results were stunning. The iPhone’s photography really impressed me by making sure everything was well-exposed, even in tricky lighting conditions.

I’m definitely going to take this forward into my shoot, as I’m very happy with the outcome of the pictures so far. I haven’t yet tried shooting with my model, but I can already imagine that the results won’t be too different.

The camera has already shown it can handle a range of lighting situations and capture incredible detail, so I’m confident it will perform just as well when there’s a model in the frame. I plan to experiment with how different lighting setups affect the image, and I’m excited to see how the model interacts with the environment.

I think that, with a model in the shot, the iPhone will still pick up all the detail in the surroundings while keeping the focus on the subject. I might even try out Portrait Mode to see how the camera handles depth of field, especially when it comes to blurring the background and making the model stand out. The clarity and focus are something I’m definitely looking forward to experimenting with more.

Overall, I feel pretty confident that this camera will be great for my shoots, and I’m really looking forward to seeing how it handles everything with a model in the shot. It’s been so exciting to see how well the iPhone 15 Pro Max picks up all the details and delivers such clear, high-quality images, and I can’t wait to take it further into my work.

CAMERA TESTING WITH A MODEL

As I hadn’t yet tested my digital camera in a setting where there was someone in the background, I felt it was essential to see how it would perform in a more realistic scenario. So, I decided to return to my chosen test shoot location, the beach in Pwllheli. This location had the natural lighting and open space that would be similar to what I plan to use for my final shoot, and I thought it would be the perfect place to experiment further and better understand how the camera reacts to outdoor conditions with people present in the shot.

Unfortunately, my model wasn’t available on the day, which meant I couldn’t carry out the full vision I had in mind. However, I still wanted to make use of the opportunity, especially because I had limited time to work with. The weather had shifted dramatically by the time I arrived, it was extremely windy, with strong gusts and a definite chill in the air. The conditions weren’t ideal for a test shoot, but I was determined to get at least a few images to evaluate the camera’s performance.

Despite the rushed nature of the shoot and the difficult weather, I was pleasantly surprised with the results. The camera held up really well in the conditions. The images came out crisp and clear, with a strong level of sharpness even when there was motion in the frame caused by the wind. I was especially impressed by how well the camera captured facial features, the contours of the face, the texture of the skin, and even subtle expressions were all picked up clearly. Additionally, the detailing in clothing stood out, the fabric textures and stitching were defined, and colours remained rich and accurate.

This test, though brief and unplanned in many ways, was incredibly valuable. It showed me that the camera can perform under pressure, in less-than-ideal lighting and weather conditions, and still produce high-quality, detailed results. It also reassured me that, when it comes to capturing people in a natural outdoor environment, this camera is more than capable. The depth of field, focus, and colour accuracy all came together to deliver an image that not only looked professional but also aligned with the aesthetic I’m aiming to achieve in my final shoot.

Overall, this quick test has given me confidence moving forward. Even though the shoot was far from perfect in terms of planning, it confirmed that the camera is a solid choice, reliable, responsive, and great at picking up the visual detail that’s crucial to the look I want to create.

For this component, my original plan was to complete a test shoot and schedule a fitting session with my model so I could make any necessary adjustments to the garments ahead of time. Unfortunately, things didn’t go as smoothly as I’d hoped. The swimwear I ordered only arrived on the 12th of April, which gave me just four days before the final deadline on the 16th. That really limited the time I had to finish the embellishments and get everything prepared.

One of the main challenges I faced was the amount of time it took to complete the handmade embellishments on the swimwear. I had a very clear vision in mind for how I wanted each piece to look, and I was determined to bring that to life. However, I completely underestimated how time-consuming it would be. Just to complete the embellishment on the first bikini took me over eight hours. I was using hand-applied techniques, and I wanted the final result to reflect a high standard of craftsmanship and creativity, which meant I couldn’t just rush through it or settle for something that looked half-done

MODEL FITTING GONE WRONG ...

Because of this time pressure, I wasn’t able to finish embellishing all of the bikinis in time for the model to try them on before the shoot or submission. I had initially hoped to see how each piece fit and looked on her, especially in terms of overall fit, comfort, and how the embellishments sat on the body. Missing out on that step was definitely frustrating, because I know how important fittings are for refining the final look and making any last-minute tweaks.

That being said, before I even ordered the bikinis from Shein, I made sure to reach out to my model and confirm her sizing. I asked her specifically for both her bikini and full-piece swimwear sizes, and since she’s ordered from Shein in the past, she was already familiar with the sizing and confident in what would fit her. That gave me some reassurance that the pieces should fit her correctly, even without a formal fitting session. Still, I would’ve preferred to see them on her in person beforehand to make sure everything looked exactly how I imagined.

Overall, this experience really highlighted the challenges of working with tight deadlines, especially when incorporating time-intensive processes like hand embellishment. It’s taught me the importance of factoring in more time for unexpected delays and recogniSing that certain parts of the process, like fittings, are crucial, even if they’re sometimes difficult to fit into the schedule.

From my very first bikini design, it’s been incredible to finally see my vision for this collection start to materialize. Holding the finished piece in my hands after hours of planning, sketching, refining, and constructing truly feels like a huge personal milestone. This one design alone has taken me over 10 hours to complete and that doesn’t even include the time spent researching, developing ideas, sourcing materials, or adjusting patterns. I’ll be honest, I completely underestimated how long and involved this process would be, especially for a product that looks so simple on the surface. But now that I see the result, I can say without a doubt that it’s been worth every second of effort, stress, and problem-solving.

Originally, my plan was to have all the designs finished before this component deadline. Unfortunately, things didn’t go quite to plan, a delayed parcel set me back, and I had to make a difficult decision: do I rush to get everything done, or do I slow down and focus on making each bikini as perfect as it deserves to be? I chose the second option. I’ve put everything into making sure that the bikinis I do have finished look professional, well-made, and are true to my creative direction. I’m a perfectionist when it comes to presentation, so I didn’t want to compromise on quality just to meet a deadline.

THE DESIGN ENVISONED

What’s been really rewarding is how closely this piece aligns with the vision I’ve had in mind since the very beginning. It’s one thing to imagine something and sketch it out, but to actually bring that to life through fabric, colour, and construction has been such a fulfilling experience. I’ve drawn heavily from the feedback I received during my primary research, especially comments around minimalism, comfort, and the importance of visual impact in different lighting. The phrase “less is more” was something I kept coming back to during the design phase. I wanted each bikini to feel sleek and elegant, but still make a strong visual statement whether it’s being worn under natural sunlight, artificial lights at a beach club, or during a sunset shoot. That balance between simplicity and presence became one of my main design goals.

I’ve paid particular attention to the choice of fabric and finishes. From testing different textures and materials to deciding on which stitching techniques would give the most refined look, I wanted every detail to feel intentional and considered. Even down to how the fabric catches the light, that mattered to me, because it’s such an important part of the Azur Ibiza aesthetic. I wanted these bikinis to look premium and polished, while still staying true to that effortless, summery, and high-fashion vibe that reflects the brand.

I’ll admit, it’s disappointing not to have completed all of the designs by now. I had a very clear timeline set, and I really wanted to stick to it. But I’ve also learned that in fashion design, sometimes unexpected delays are part of the process. What matters most to me is the final result, and I want every piece to meet the standard I’ve set for myself. I’m fortunate that I have a short break before the next trimester, and I’ll be using that time to complete the remaining bikinis. I’ll also be organising fittings to make sure everything is ready and properly tailored ahead of the final photoshoot.

More than anything, this collection represents the future direction I see for Azur Ibiza. This isn’t just a rebrand, it’s a reimagining of the brand’s identity, and I believe this first design communicates that shift perfectly. It blends minimalism with modern femininity, and captures the essence of luxury beachwear that’s bold, flattering, and effortlessly cool. Every design choice has been guided by that vision, and it’s exciting to see it all start to come together. I can’t wait to complete the collection and see it come to life in the final shoot. This is only the beginning, and I’m more inspired than ever to keep pushing forward.

FLAYLAYS TAKEN ON IPHONE

FLATLAYS TAKEN ON DIGITAL CAMERA

FLAYLAYS TAKEN ON IPHONE

FLATLAYS TAKEN ON DIGITAL CAMERA

ITS A WRAP... COMPONENT 3 CONCLUSION

Reflecting on this trimester, I feel an immense sense of pride in what I’ve managed to achieve, especially considering how much my project evolved over the course of the term. From the beginning, I had a clear vision in mind, and while not everything went according to plan, I’m incredibly happy with the outcome. It’s been a journey filled with creativity, problem-solving, unexpected turns, and personal growth, and it’s rewarding to see how far the project has come.

One of the most defining moments of this trimester was making the decision to completely rebrand my concept halfway through the term. At the time, it felt like a huge risk, and it was. I was well into developing my original idea when I began to feel that it no longer aligned with my creative direction or the market I wanted to reach. After a period of reflection and additional research, I realised there was a more authentic and relevant direction I could take that would better represent both my personal design identity and what was missing in the current market.

Making that pivot was not easy. It meant scrapping weeks of work and starting again on a tight timeline. But looking back now, it was absolutely the right decision. The rebrand has been far more successful than I could have hoped. I’m particularly proud of the depth of research I conducted during this time, it gave me a stronger foundation and allowed me to confidently move forward with the new concept. I identified a gap in the market that my designs could realistically fill, and that gave me renewed purpose.

What truly validated this decision for me was the feedback I received from my primary market research. Nearly all participants responded positively to the new brand direction and design concept, which honestly came as a pleasant surprise. I was expecting some resistance, especially because the idea is niche and quite specific, but instead, I received constructive praise, encouragement, and even excitement from my audience. It felt like a green light to keep pushing forward, and it gave me the confidence I needed during such a transitional moment in the process.

One of the tangible outcomes of this trimester was the completion of one fully embellished and embroidered bikini. While this may not seem like a lot in terms of quantity, the quality and detail that went into that single piece speak volumes about the standard of the overall collection. It was important for me to ensure the craftsmanship, fabric choices, and design aesthetics aligned with my concept, and they did. That one bikini serves as a visual benchmark for what the rest of the collection will embody. The textures, detailing, and overall feel all reflect the identity I’ve been striving to communicate.

Of course, I encountered several challenges along the way. The most significant setback stemmed from the rebrand itself. Starting over so close to the deadline naturally created a domino effect on the rest of the production timeline. My swimwear samples were delayed, which meant I couldn’t conduct model fittings on time. Not being able to fit the garments properly impacted my confidence in the final construction, as I wasn’t able to see how the designs would perform on a real body in motion. This also pushed back my location testing, and I ultimately had to step in as my own model. I shot in extremely challenging weather conditions, including strong, cold winds, which made it difficult to get the quality of images I had envisioned.

This meant that out of my planned seven bikinis, only one was completed and documented, which was definitely disappointing. I had hoped to see the full collection come together by the end of term, styled cohesively and professionally photographed. However, I’ve come to accept that these setbacks were largely unavoidable given the circumstances, and they don’t reflect a lack of effort or dedication. If anything, they’ve taught me valuable lessons about time management, planning, and adaptability, skills that will be crucial for my next project.

Looking forward to next trimester, I’ve already set clear goals for myself. First and foremost, I aim to complete the full collection before the term officially begins. I now understand how quickly time can slip away when unexpected delays occur, and I want to give myself the best possible foundation heading into the next phase. Having all the physical pieces finished will allow me to focus more on creative styling, branding, content creation, and marketing, elements I wasn’t able to fully explore this term due to the time lost.

In conclusion, this trimester has been a huge learning curve for me, both professionally and personally. I took a major risk, faced obstacles, and came out the other side with a stronger concept, better understanding of my audience, and a clearer creative identity. I’m walking away from this experience with not just a beautiful starting point for my collection, but also a stronger mindset and a renewed drive to keep pushing forward. I’m genuinely excited for what’s next, and I feel far more prepared to tackle future challenges head-on.

WHATS NEXT FOR THE NEXT STEP...

Now that I have finalised how I want each bikini and swimsuit to look, I’m entering one of the most important and time-sensitive phases of my project. My goal over the next 10 days is to complete all designs to the highest standard. My first design took me over 10 hours to perfect, mainly because I was figuring out techniques, experimenting with embellishment placement, and making sure the construction was clean and professional. Now that I’ve nailed down the process, I feel more confident, but I also understand that each design still deserves the same level of attention to detail.

I’ve intentionally set aside 10 full days so I can complete the remaining pieces without rushing. I want to give each swimsuit the time it needs, not just to be sewn together, but to settle properly once embellished. Beading and finer details don’t sit right immediately, they need to be tested on the body, allowed to hang naturally, and adjusted as needed. I want everything to look intentional, not just decorative. The embellishments are a key feature of this collection, and they play a huge role in elevating the overall aesthetic.

I’m also doing this in response to the delays I faced this trimester, particularly with the arrival of my parcel, which set me back quite a bit. I now have no other option but to power through this period to get ahead. I’m using this as an opportunity to give myself breathing room for the next trimester, in case there are further delays or unexpected changes. It’s also important to me that I maintain a healthy balance, I don’t want to burn out. So even though I’ve scheduled these 10 days as focused design time, I’ve planned it in a way that allows space for rest and living life outside of the studio too.

Once all swimwear designs are finished, my next step will be to conduct a proper fitting with my model. This is a huge priority for me. I wasn’t able to do this during the earlier part of the trimester, again due to the parcel delay, and that had a knock-on effect in terms of progressing with visual planning and technical fit checks. I want each piece to fit my model beautifully, not just in terms of size, but in how it flatters her figure, supports her body, and aligns with the overall look I’m aiming for in my campaign. A fitting will also allow me to assess how the garments sit when she moves, how the embellishments react, how the fabric holds up, and whether any final alterations are needed.

I’ll also be doing a complete try-on session of the final looks, including all accessories, styling pieces, and props I’ve sourced. This is vital. I want to ensure that everything works together cohesively. I don’t want to leave any room for doubt on the day of the shoot. I’ll use this session to visually test the combinations I’ve put together, making sure the outfits still communicate the concept behind the collection, bold, expressive swimwear with layers of sophistication and subtle modesty.

I’m incredibly mindful that shooting swimwear, especially bikinis, can make models feel exposed and uncomfortable. My intention has never been to make anyone feel that way. That’s why I’ve incorporated styling elements that offer coverage while still highlighting the beauty of the swimwear. These pieces act as both comfort and enhancement. They allow the model to feel more secure, while still achieving the “pop” I want the swimwear to have in the campaign shots.

Before any final images are taken, I’ll need to set the date for my beach shoot. Weather is going to be a key factor in this. My vision for this campaign relies heavily on natural light, especially sunlight bouncing off the embellishments. That sparkle and glow is a big part of the mood I’ve planned for. Rain, heavy winds or cold weather would completely shift the tone of the shoot, and potentially ruin both the setting and the garments. I’ll be checking weather forecasts carefully and picking a date where I can count on warmth, sun, and a clear atmosphere.

I’ll also be planning a test shoot before the real campaign day. This is not just to test the camera settings or composition, it’s a warm-up for my model. I want her to feel confident, prepared, and aware of the concept before we shoot in a public space. These types of shoots can feel vulnerable, and I don’t want her to feel lost or uncomfortable. In the test shoot, I’ll be able to show her the poses I’ve imagined, walk her through the mood of the shoot, and let her get familiar with how the garments feel in action. This way, on the actual shoot day, everything will flow more naturally, and we’ll avoid unnecessary delays or awkwardness.

Once the shoot is complete, I’ll begin post-production, which is going to be a major task in itself. I’ll be carefully selecting final images, ensuring that they are all edited in a consistent style that aligns with my brand identity. Every image needs to reflect the research I’ve done, the inspiration I’ve drawn from, and the effort I’ve put into designing these pieces. I’ll also be adding branding elements like my logo, and ensuring it doesn’t take away from the design or the visual impact of the photos. It’s a delicate balance between showcasing the product and building the brand visually.

I’m giving myself at least two full weeks for post-production. Rushing this would be a mistake, it’s just as important as the shoot itself. Once that’s done, I’ll move onto the final stage, developing my look book. This will be the ultimate showcase of my collection, and it needs to feel polished, professional, and cohesive. Every page needs to tell the story of this collection, from concept and design through to execution and brand identity.

Although this is a lot to get through in just four weeks, I genuinely feel prepared. By having my bikini designs ready ahead of time, sticking to a structured timeline, and planning every stage thoroughly, I believe I can meet all of my deadlines. This next phase is all about time management, trusting the process, and staying focused on the final vision I’ve worked so hard to bring to life.

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