FMI Visual Guidlines

WE ELEVATE VALUES.

Empowering Environments, Inspiring Excellence.

Introduction

Visual identity guidelines are the set rules that define the overall look and feel of a brand

These guidelines are here to help lead through the new future. By following the guide it will ensure all applications will always look and feel true to PKNS FM Integrated and therefore be recognised across all platforms.

Table of Content

Signature

Primary Logo

Logo Rationale

Scale Size

Clear Space

Colour Palette

Logo Colour Usage

Incorrect Usage

Overview

Typeface

Iconography

Press Ads

Billboard

Bunting

Social Media

Logo Position

Photo and Images

Photo and Images: Service-Centred

Photo and Images: Environment-Focused

Applications for Various Media Applications for Collateral

Billboard

Car Wrapping

Logo Finishing

Corporate Item

Indoor Panel

Office Signage

SIGNATURE

Primary Logo

This is our corporate logo that should be applied in all brand communication.

Logo Rationale

The flash symbol between the letter M and I is indicative of a sudden burst of energy or innovation. In the context of FMI, this signifies the company’s commitment to continuously adding value to the facilities management industry. It reflects PKNS FM Integrated’s dedication to staying at the forefront of industry trends, implementing cutting-edge solutions, and offering services that drive progress and improvement.

Scale Size

The primary logo can be used in three scaling formats that should not be smaller than 30% of the actual size. Kindly adhere to the scale as shown.

Clear Space

The logo design includes the clear space around it. This area should not be filled with any graphic elements or texts. Measured with the size of K which is equivalent to the size of the letter K from PKNS.

Colour Palette

Where possible, the logo should be reproduced in the CMYK colour process. Equivalent colours can be composed using the RGB and HEX references when needed for digital purposes.

HEX : 005FAF

RGB : 0, 95, 175

CMYK : 93, 66, 0, 0

HEX : 3422524

RGB : 65, 64, 66

CMYK : 0, 0, 0, 90

HEX : ED1C24

RGB : 237, 28, 36

CMYK : 0, 100, 100, 0

HEX : 004684

RGB : 0, 70, 132

CMYK : 100, 66, 0, 30

Logo Colour Usage

The full-colour version should be applied against original colour or light backgrounds while the reverse version is applicable on white or dark background.

Incorrect Usage

Do not change the position and size of the symbol or logotype

Do not add any glow effect

Do not stretch

Do not rotate

Do not add textures or any other graphic elements

Do not add any shadow effect

Do not outline

Do not create outline borders

Do not alter the colour

APPLICATIONS FOR VARIOUS MEDIA

Typeface

Headlines

Subheads

Body Copy

AaBbCcDdEeFfGg HhJjKkLlNnOoPp

QqRrSsTtUuVv

WwXxYyZz

AaBbCcDdEeFfGg

HhJjKkLlNnOoPp

QqRrSsTtUuVv

WwXxYyZz

AaBbCcDdEeFfGg HhJjKkLlNnOoPp QqRrSsTtUuVv WwXxYyZz

Iconography

Iconography can help simplify complex ideas or translate messages quickly. Every icon should share a similar style and structure to unify our communications and contribute to a consistent brand experience that is unique to PKNS FM Integrated.

Press Ads

Observe the measurement and information placement as shown.

HEX : 005FAF

RGB : 0, 95, 175

CMYK : 93, 66, 0, 0

HEX : 3422524

RGB : 65, 64, 66 CMYK : 0, 0, 0, 90

Observe the measurement and information placement as shown.

Bunting

Observe the measurement and information placement as shown.

Social Media

Observe the measurement and information placement as shown.

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APPLICATIONS FOR VARIOUS MEDIA

Logo Position

Observe the positioning options, measurements and information placements.

Business Card

60mm X 90mm

A5

A3

PHOTOS AND IMAGES

Photo and Images: Service-Centered

Photos must reflect the services offered by PKNS FM Integrated as a service provider in facilities management industry. This approach will help the brand tell its story and connect with its stakeholders. Images should appear upbeat and engaged, but are technically well-composed, well-lit and easy to understand.

Photo and Images: Environment-Focused

Photos must showcase the view of places where the services take place or the benefits that PKNS FM Integrated contribute to the environment. It is advisable to take the photo from an aerial view to give a clearer and wider perspective to the audience.

Sustaining built environment and integrate value creation of people, place, technology and process.

APPLICATIONS FOR COLLATERAL

Billboard

Car Wrapping

Logo Finishing

Finishing : Debossed

Finishing : Direct-to-garment printing

Finishing : Embroidery

Corporate Item

Indoor Panel

Office Signage

We Are Ready And Committed To Help Elevate Your Business Values.