IJN Holding Logo Guideline

Logo Guideline

Table of Content

Corporate Identity Element

Identity System

Materials

Corporate Identity Element

Logo

The IJN Holdings logo comes as logotype shape without any accompanying symbol. This is deeply rooted in the pursuit of simplicity, clarity, and versatility. By opting for a design that solely features the bold “IJN” alongside the thinner “HOLDINGS the primary objective of effective brand name communication is prioritized.

This minimalist approach ensures instant recognition and memorability, as the focus remains squarely on the brand itself. Moreover, the absence of extraneous symbols or imagery conveys a sense of professionalism and sophistication, projecting confidence and trustworthiness to stakeholders.

Primary Colour Palette

The color of choice is blue and consists of two different shades of blue; steel blue and space blue.

The soft blue is often associated with health, healing and tranquility while darker blue communicates integrity. The chosen shade of blue gives a calming and soothing qualities to the entire logo visual.

Primary Colours Secondary Colours

HEX: #0E4C8C

R14 G76 B140

C100 M79 Y16 K3

HEX: #48AAD4

R72 G170 B212 C66 M16 Y7

HEX: #636466

R99 G100 B102 C61 M52 Y50 K20

HEX: #C7C8CA

R199 G200 B202 K25

Proportional Logo Grid

Clear Space

Kindly ensure an enough clear space to ensure a powerful and clear visual image in all type of media. No additional graphic element should encroach upon this designated clear space.

x x x

Logo Colour Usage

The IJN Holdings logo has been carefully designed and should maintain its integrity by enforcing standards of appropriate usage. The following are approved examples illustrating how the logo may be used. Ideally, the full-colour logo is to be used on a white background for maximum impact and clarity. When this is not possible, be sure to choose background colours or photos that provide sufficient contrast with the logo.

Incorrect Usage

Do not add any shadow effect

Do not add any glow effect

Do not stretch

Do not rotate

Do not outline

Do not place on a busy background

Do not change the position and size of the symbol or logotype

Do not alter the colour

Visual Identity System

Primary Typeface

Rajdhani Regular

Typeface :

Default font :

Supporting fonts :

Application:

Rajdhani Light

Aa Bb Cc

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Rajdhani Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Rajdhani Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Secondary Typeface

Aa Bb Cc

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Organic Pattern

The design features a wave element rendered in stroke form to create a pattern. Please ensure continuity of this visual element across all printed materials.

Letterhead

Illustrated is how the letterhead should look like for IJN HOLDINGS corporate brand. At the front cover, ensure that the logo is placed at the top left with IJN contact details at the bottom of the letterhead.

Envelope

Illustrated is how the envelope should look like for IJN HOLDINGS corporate brand. At the front cover, ensure that the logo is placed at the top left while all details should be placed at the bottom panel of back cover.