PKNS Ixora Visual Identity Guidelines

VISUAL IDENTITY GUIDELINES

SERENE LIFESTYLE

Table of Contents

APPLICATIONS FOR VARIOUS MEDIA IMAGERY APPLICATIONS FOR COLLATERAL

3.0 4.0

1.1 INTRODUCTION

Discover the peaceful life in a beautiful setting surrounded by nature. Located in the back of the alley, Ixora is equipped with recreational amenities to meet the needs of a healthy and sustainable lifestyle.

1.2 LOGO RATIONALE

The letter X is created using the similar shape and colour hue of the Ixora flower, illustrating an eye-catching and soothing visual - just like how the flower suggests.

The logotype in navy blue helps give a contrasting look to the whole logotype and logo symbol.

1.3 SCALE SIZE

The primary logo can be used in three scaling formats that should not be smaller than 30% of the actual size.

1.4 CLEAR SPACE

The logo design includes the clear space around it. This area should not be filled with any graphic elements or texts. Measured with the size of x which is equivalant to the size of the letter X.

1.5 COLOUR PALLETE

Where possible, the logo should be reproduced in the CMYK colour process. Equivalent colours can be composed using the RGB and HEX references when needed for digital purposes.

HEX : F04E23

RGB : 240, 78, 35

CMYK : 0, 85.2, 100, 0

HEX : 3C1329

RGB : 60, 19, 41

CMYK : 58, 88, 53, 65

1.6 LOGO COLOUR USAGE

The full-colour version should be applied against original colour or light backgrounds while the reverse version is applicable on white or dark background.

1.7 INCORRECT USAGE

Do not outline

Do not crop

Do not change the position and size of the symbol or logotype

Do not add any shadow effect

Do not alter the colour

Do not add textures or other graphic elements

Do not add any glow effect

Do not place on a busy background

Do not stretch

Do not rotate

2.0 Applications For Various Media

2.8

*All guidelines are of best practise in nature. Changes to the guidelines may be applied with approval from PKNS

2.1 OVERVIEW

The specification for the Ixora brand identifier should remain consistent across all types of media.

Observe the measurement and information placement as shown.

2.2a PRESS ADS WITH QR CODE

The QR code should always be placed at the bottom of the press ad with phone number at the left side of the QR code.

Observe the measurement and information placement as shown.

BUNTING WITH WHATSAPP NUMBER

WhatsApp number should always be placed above the general phone number.

22 | APPLICATIONS FOR VARIOUS MEDIA

2.5 SOCIAL MEDIA

Observe the measurement and information placement as shown. 03 5022 0188 pkns.gov.my

Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL

Bangunan Ibu Pejabat PKNS, No.2, Jalan Indah 14/8, Seksyen 14, 40000 Shah Alam, Selangor Darul Ehsan

Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL

Bangunan Ibu Pejabat PKNS, No.2, Jalan Indah 14/8, Seksyen 14, 40000 Shah Alam, Selangor Darul Ehsan

2.5a SOCIAL MEDIA WITH QR CODE

QR code is placed at the bottom of the social media with phone number at the left side of the QR code.

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2.6a LOGO POSITION WITH QR CODE

The QR code should always be placed at the bottom of the press ad with the phone number at the left side of the QR code

2.7 PRIMARY TYPEFACE

AA BB CC ABCDEFGHIJKLMNOP

1234567890

!@#$%^&*()+

Wrangler V2 Regular

Typeface : Wrangler V2 Regular

Default font : Wrangler V2 Regular

Application : Headers & Subheaders

2.8 SECONDARY TYPEFACE

AaBbCc

Montserrat Regular

Typeface : Montserrat Regular

Default font : Montserrat Regular

Supporting fonts : Montserrat Black

Montserrat Light

Application: Body copy

Montserrat | Regular | 9pt

Montserrat | Regular | 12pt

Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighbourhood of Buenos Aires.

Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighbourhood of Buenos Aires.

3.0 Imagery

*All guidelines are of best practise in nature. Changes to the guidelines may be applied with approval from PKNS

3.1 PHOTOGRAPHY

Direction : Natural Landscape

In depicting the outdoor environment, ensure the landscape views are closely related with the property highlights and offerings.

3.2 PHOTOGRAPHY

Direction : Outdoor Lifestyle

In depicting the outdoor lifestyle, please emphasise diversity by showcasing people of different ages, genders and ethnicity.

3.3 PHOTOGRAPHY

Direction : Property Features

In showcasing the property, images should clearly highlight features, amenities and surrounding spaces.

3.5 PHOTOGRAPHY

Direction : Indoor Lifestyle

In depicting indoor amenities, emphasise family values and the unique story of a home.

4.0 Applications For Collateral

*All guidelines are of best practise in nature. Changes to the guidelines may be applied with approval from PKNS

4.1 BILLBOARD

4.2 CAR WRAPPING

4.3 FINISHING ON PAPER

Finishing : Debossed

4.4 BOOKLET

4.5 KEYCHAIN

Finishing : Debossed

4.6 OFFICE SIGNAGE

4.7 NON WOVEN BAG

Finishing : Debossed

Bangunan Ibu Pejabat PKNS, No 2, Jalan Indah 14/8, Seksyen 14, 40000, Shah Alam, Selangor Darul Ehsan

+603 5525 0300 | inquiry@pkns.gov.my