PKNS Residensi Aurora Visual Identity Guidelines

RESIDENSI AURORA VISUAL IDENTITY GUIDELINES 2023

SELANGOR CYBER VALLEY

TOWNSHIP

Spread over 1,220 acres of land at the popular growth corridor of Cyberjaya, Selangor Cyber Valley township is first-of-its-kind development by PKNS that stands on the foundation of a smart city, offering a futuristic vision for mobility, economy, and living.

Complemented with beautiful landscapes and complete modern infrastructures, Selangor Cyber Valley encompasses homes of quality designs, commercial lots at affordable prices, and industrial lots that cater to the needs of start-ups and existing businesses.

A gem within the matured township, Selangor Cyber Valley is an embodiment of distinction and excellence with a work-life balance appeal – promising a gateway for a redefined business and living and a one-of-a-kind centre where connection unlocks potential.

Life. Experienced.

2.0 APPLICATIONS FOR VARIOUS MEDIA 2.1 Overview 2.2 Press Ads 2.2a Press Ads with QR Code 2.3 Billboard 2.4 Bunting 2.4a Bunting with WhatsApp Number 2.5 Social Media 2.5a Social Media with QR Code 2.6 Logo Position 2.6a Logo Position with QR Code 2.7 Primary Typeface 2.8 Secondary Typeface 3.0 Imagery 3.1 Photography Direction : Natural Landscape 3.2 Photography Direction : Outdoor Lifestyle 3.3 Photography Direction : Property Features 3.4 Photography Direction : Indoor Lifestyle 4.0 ApplicationS FOR COLLATERAL 4.1 Billboard 4.2 Car Wrapping 4.3 Finishing on Paper 4.4 Booklet 4.5 Keychain 4.6 Office Signage 4.6 Non Woven Bag 1.0 Signature 1.1 Introduction 1.2 Logo Rationale 1.3 Logo Variations 1.4 Scale Size 1.5 Clear Space 1.6 Colour Palette 1.7 Logo Colour Usage 1.8 Incorrect Usage Table of Contents

Signature

1.0 Signature 1.1 Introduction 1.2 Logo Rationale 1.3 Logo Variations 1.4 Scale Size 1.5 Clear Space 1.6 Colour Palette 1.7 Logo Colour Usage 1.8 Incorrect Usage

Introduction

Aurora Residence is an exclusive addition to the portfolio of PKNS projects. Located in the heart of Cyberjaya, the two and three storey link homes bring together the best qualities of urban living and comfort of convenience that creates an ideal home to match your growing needs.

1.1

VISUAL IDENTITY GUIDELINES 3

Logo Rationale

The letter ‘A’ represents the initial of Aurora, depicting a direct tie-in to the name of the development. All lines that create the motions in the logo flow upwards and towards each other to symbolise the wholesome approach to the building of quality living in Residensi Aurora.

The blue-green gradients are sampled from the actual colours of the Aurora Borealis, also known as the Northern Lights.

1.2

1.0 SIGNATURE 4

Primary Version

1.3

Secondary Version

Logo Variations

Primary Logo (Stacked):

Secondary

Typeface is centred, aligned with the logo graphic. Logo (Horizontal): Typeface is positioned on the right of the logo graphic, left-justified.

VISUAL IDENTITY GUIDELINES 5

1.4

Scale Size

Both logo versions can be used in three scaling formats that should not be smaller than 30% of the actual size.

100% 50% 30% 100% 50% 30% 1.0 SIGNATURE 6

Clear Space

The logo design includes the clear space around it. This area should not be filled with any graphic elements or texts. Measured with the size of x which is equal to the letter ‘O’ from ‘Aurora’.

1.5

X X X X X X X X X X VISUAL IDENTITY GUIDELINES 7

1.6

Colour

Palette HEX : 58B46A

RGB : 88, 180, 106 CMYK : 67, 0, 73, 0 HEX

RGB : 33, 46, 92 CMYK : 100, 89, 33, 25

RGB : 88, 180, 106 CMYK : 67, 0, 73, 0 HEX

RGB

64, 157, 123 CMYK : 74, 16, 61, 1 HEX

RGB

41, 134, 135 CMYK : 81, 32, 48, 2 HEX

RGB : 17, 111, 139 CMYK : 87, 47, 35, 4 HEX

Where possible, the logo should be reproduced in the CMYK colour process. Equivalent colours can be composed using the RGB and HEX references when needed for digital purposes. 10588C RGB : 16, 88, 140 CMYK : 94, 63, 22, 5 1.0 SIGNATURE 8

: 212E5C

HEX : 58B46A

: 58B46A

: 409D7B

:

: 298687

:

: 116F8B

:

1.7

Logo Colour Usage

The full-colour version should be applied against original colour or light backgrounds while the reverse version is applicable on light or dark background.

VISUAL IDENTITY GUIDELINES 9

1.8

Do not alter any element

Do not alter the colour

Do not add textures or any other graphic elements

Incorrect Usage

Do not outline

Do not change the position and size of the symbol or logotype

Do not stretch

Do not add any shadow effect

Do not create outline borders

Do not rotate

Do not place on a busy background

Do not crop

Do not add any glow effect

1.0 SIGNATURE 10

APPLICATIONS FOR VARIOUS MEDIA

2.0 APPLICATIONS FOR VARIOUS MEDIA

2.1

2.2

2.2a

2.3

2.4

2.4a

2.5

2.5a

2.6

2.6a

2.7

2.8

Overview

Press

Ads

with

Code

Press Ads

QR

Billboard

Bunting

with WhatsApp Number

Bunting

Media

Social

Code

Social Media with QR

Logo Position

Logo Position with QR Code

Primary Typeface

Secondary Typeface

*All guidelines are of best practise in nature. Changes to the guidelines may be applied with approval from PKNS

Overview

2.1

The specification for the Residensi Aurora brand identifier should remain consistent across all types of media. VISUAL IDENTITY GUIDELINES 13

2.2 Observe the measurement and information placement as shown. Press Ads x x WHERE CONNECTION UNLOCKS POTENTIAL 03 5022 0187 pkns.gov.my Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL x x x x x x CYBER VALLEY SELANGOR withing the township of x x WHERE CONNECTION UNLOCKS POTENTIAL 03 5022 0187 pkns.gov.my Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL x x x x x x withing the township of CYBER VALLEY SELANGOR 03 5022 0187 pkns.gov.my Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL x x x x x x 2.0 APPLICATIONS FOR VARIOUS MEDIA 14

2.2a

Press Ad with QR Code

The QR code should always be placed at the bottom of the press ad with phone number at the left side of the QR code.

x x WHERE CONNECTION UNLOCKS POTENTIAL PKNS OFFICIAL x x x x x x CYBER VALLEY SELANGOR withing the township of pkns.gov.my Perbadanan Kemajuan Negeri Selangor 010-928 0187 03 5022 0187 x x WHERE CONNECTION UNLOCKS POTENTIAL PKNS OFFICIAL x x x x x x withing the township of CYBER VALLEY SELANGOR pkns.gov.my Perbadanan Kemajuan Negeri Selangor 010-928 0187 03 5022 0187 PKNS OFFICIAL x x x x x x pkns.gov.my Perbadanan Kemajuan Negeri Selangor 010-928 0187 03 5022 0187 VISUAL IDENTITY GUIDELINES 15

Billboard

2.3

Observe the measurement and information placement as shown. 2.0 APPLICATIONS FOR VARIOUS MEDIA 16

2.4 Observe the measurement and information placement as shown. Bunting pkns.gov.my 03 5022 0187 WHERE CONNECTION UNLOCK POTENTIAL x x x x x x pkns.gov.my 03 5022 0187 x x x x x x WHERE CONNECTION UNLOCK POTENTIAL VISUAL IDENTITY GUIDELINES 17

Bunting with WhatsApp Number

WhatsApp number should always be placed above the general phone number.

2.4a

x x x x x x pkns.gov.my WHERE CONNECTION UNLOCK POTENTIAL pkns.gov.my 03 5022 0187 x x x x x x WHERE CONNECTION UNLOCK POTENTIAL 2.0 APPLICATIONS FOR VARIOUS MEDIA 18

2.5 Observe the measurement and information placement as shown. Social Media 03 5022 0187 pkns.gov.my

Perbadanan

Kemajuan Negeri Selangor PKNS

OFFICIAL

x x x x X/2 X/2 x x 03 5022 0187 pkns.gov.my

OFFICIAL

Bangunan Ibu Pejabat PKNS, No.2, Jalan Indah 14/8, Seksyen 14, 40000 Shah Alam, Selangor Darul Ehsan

Perbadanan

Kemajuan Negeri Selangor

PKNS

x x X/2 X/2 x x VISUAL IDENTITY GUIDELINES 19

Bangunan Ibu Pejabat PKNS, No.2, Jalan Indah 14/8, Seksyen 14, 40000 Shah Alam, Selangor Darul Ehsan

2.5a

Social pkns.gov.my Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL 010-928 0187 03 5022 0187

Media with QR Code x x X/2 X/2 x x pkns.gov.my Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL 010-928 0187 03 5022 0187 2.0 APPLICATIONS FOR VARIOUS MEDIA 20

QR code is placed at the bottom of the social media with phone number at the left side of the QR code. x x x x X/2 X/2 x x

2.6 Observe the positioning options, measurements and information placements. Logo Position x x 03 5022 0187 pkns.gov.my Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL x x x x x x x x 03 5022 0187 pkns.gov.my Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL x x x x x x x x 03 5022 0187 pkns.gov.my Perbadanan Kemajuan Negeri Selangor PKNS OFFICIAL x x x x x x x=10mm A4\A3\A2 VISUAL IDENTITY GUIDELINES 21

2.6a

Logo Position with QR Code

The QR code should always be placed at the bottom of the press ad with the phone number at the left side of the QR code

x x PKNS OFFICIAL x x x x x x pkns.gov.my Perbadanan Kemajuan Negeri Selangor 010-928 0187 03 5022 0187 x x CYBER VALLEY SELANGOR PKNS OFFICIAL x x x x x x pkns.gov.my Perbadanan Kemajuan Negeri Selangor 010-928 0187 03 5022 0187 x x CYBER VALLEY SELANGOR PKNS OFFICIAL x x x x x x pkns.gov.my Perbadanan Kemajuan Negeri Selangor 010-928 0187 03 5022 0187 x=10mm A4\A3\A2 2.0 APPLICATIONS FOR VARIOUS MEDIA 22

2.7

Primary Typeface

Typeface : Cinzel

Default font : Cinzel Bold

Supporting fonts : Cinzel Medium

Cinzel Regular

Application: Headers & Subheaders

Aa Bb Cc Cinzel Medium ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuv wxyz 1234567890 !@#$%^&*()+ VISUAL IDENTITY GUIDELINES 23

AURORA AURORA AURORA

2.8

Secondary Typeface

Typeface : Outfit

Default font : Outfit Regular

abcdefghijklmnopqrstuvwxyz

!@#$%^&*()_+

AaBbCc ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Application: Body copy Outfit Regular VISUAL IDENTITY GUIDELINES 25

A beautiful geometric sans: The official typeface for brand automation company outfit.io. Inspired by the ligature-rich outfit wordmark, Outfit.io is delighted to release it’s own type family. The Outfit typeface links the Outfit written voice to Outfit product marks; on brand by default.

Outfit | Regular | 9pt Outfit | Regular | 12pt

2.0 APPLICATIONS FOR VARIOUS MEDIA 26