Why Instagram?

After all the bad news of 2020, there is some silver lining – it’s not too late to harness the power of Instagram to help you and your business pull through. With so many social media platforms to choose from, why make a huge push towards Instagram?

Currently, Instagram has more than 1 billion monthly users who average spending about 30 minutes per day on the platform. (Source: Hootsuite, 2021). It’s safe to say that all this extra time spent at home has directly resulted in sky high social media usage rates.

For business owner’s who are new to the platform or just haven’t been very active on it, it may seem questionable that Instagram (IG) can impact your business right now. Isn’t IG just a photo sharing site? No! I want you to flip your thought process – IG isn’t just for sharing your latest vacation or pet pictures. Your business’ presence on Instagram can add value to your marketing strategy by sharing your brand’s goals and missions, telling the story of your company, and building long-term customer relationships. But wait, there’s more! Instagram also allows you to showcase your products, capture leads, and convert them into sales or new clients.