Social Media Remedy

The year 2020 had no shortage of headlining events and 2021 will undoubtedly deliver more. We’ve had front row seats to a pandemic, a presidential election, and worldwide movements for equality, (plus the Tiger King phenomenon and launch of SpaceX for good measure.) Whether we predicted these events or not, social media has been there to chronicle it all.

A quick scroll through any social media platform turns up post after post of eLearning and remote working set ups. We’ve seen retail businesses, office buildings, food establishments, gyms, salons, and more post about their adjusted hours, closing notices, and delivery or outdoor dining options. Zoom weddings and baby showers have become common invitations, and virtual business conferences have replaced in person gatherings. There hasn’t been a business unaffected by COVID-19.

But while in person shopping, learning, and working were paused, social media activity was on the rise like never before. As we’ve become more comfortable navigating this new normal, it’s clear that social media platforms continue to be a go to source for all the latest updates. People of all ages regularly log into various social media apps for the news on the ever-changing guidelines, regulations, and health information, and will continue to do so as the COVID-19 vaccines role out from the front lines to the general public. This influx of social media use has come to a crossroads with struggling small businesses; if you’re a small business owner, entrepreneur, or solopreneur who wants to do all they can to avoid permanently closing your business, it’s time to reach out to your community where they’re at. Whenever we find ourselves in a crisis, there is always a push to turn to the communities you’re a part of for support and connection. Things like shopping local and spreading small business awareness strengthen those community ties in person, but then taking those efforts onto Instagram expands that community even more.

Let’s check out why and how you can tap into Instagram to help your small business today.

For more ideas on things everyone can do to support small business (including free ideas!), click here or scan the QRCode.

“We don’t have a choice on whether we do social media, the question is how well we do it.”