kjær GLOBAL
MAPPING THE TRENDS Where are the sustainable innovations coming from? 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
PRESENTATION OVERVIEW
kjær GLOBAL
* TODAY’S SOCIETY * MAPPING THE FUTURE * KEY SOCIETY DRIVERS * VALUE DRIVEN INNOVATION * CONCLUSION * QUESTIONS
11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
TODAY’S SOCIETY
kjær GLOBAL
Sustainability is now the norm influencing society, businesses and individuals alike – for some it has become a religion 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
NAVIGATING COMPLEXITY
kjær GLOBAL
Family Holiday in Norway - Photo: Harald Brekke
Snøhetta
Efficiency and Connectivity
Happiness and Meaning 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
MULTIDIMENSIONAL THINKING
kjær GLOBAL
4. SPIRITUAL 3. EMOTIONAL
2. SOCIAL
3. EMOTIONAL
2. SOCIAL
LEFT
RIGHT
• Logic • Facts • Pragmatist
• Intuition • Vision • Possibilist
1. SCIENTIFIC
4. SPIRITUAL
Trends Filter
1. SCIENTIFIC
To navigate the future and understand people, it is essential to embrace all four dimensions 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
TREND ATLAS 2020+
kjær GLOBAL
QUALITY OF LIFE 4. SPIRITUAL
Trend Atlas – Kjaer Global © 2012
UNIVERSAL VALUES
The Good Life
POSITIVE WELLBEING 3. EMOTIONAL
Active Leisure
Foodie Culture
Happiness Hunting
Mindfulness
Enoughism
Empathic Leadership
The Big Society
MEANINGFUL EXPERIENCES
Alternative Treatments
Cultural Consumption
‘Deep’ Storytelling
Collaborative Consumption
COMMUNICATION NATION
Inclusive Design
A BETTER WORLD
The Real Thing
Intelligent Reduction
Considered Consumption
Biomimicry
Social Entrepreneurship
PATCHWORK TRIBES
Good Cause
One Planet Living
CARING ORGANISATIONS
2. SOCIAL Dialogue Driven
Education 4.0
Transmedia Platforms
Cloud Intelligence
EMERGENT TECHNOLOGIES 1. SCIENTIFIC
Bio Revolution
Internet of Things
Clean Tech
No Age Society
Redefined Families
Digital Natives
Global Citizens
ECONOMIC DRIVERS
Turbulent Markets
Rising Economies
Innovation Hubs
Glocalisation
Creative Class
Female Empowerment
Learning Communities
Free-Range Parents
Work/Life Balance
GLOBAL POLITICS & LEGISLATIONS
New Models
Soft Power
Health Challenges
Resource Shortage
Total Transparency
Social Capital
Brand Convenience Engagement Society
ENVIRONMENT ISSUES
Public Policies
Climate Change
Bio Diversity
Urbanisation
Alternative Energies
Crowded Planet
11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
MEANINGFUL EXPERIENCES
kjær GLOBAL
Globally only 20% of brands are perceived to have a notable positive impact on our sense of quality of life 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
KEY SOCIETY DRIVERS
kjær GLOBAL
* RESOURCE SHORTAGE * TOTAL TRANSPARENCY * ENABLING TECHNOLOGY * GLOBAL CITIZENS * DISRUPTIVE INNOVATION * SHARING ECONOMY * SOCIAL CAPITAL * THE GOOD LIFE 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
VALUE DRIVEN INNOVATION
kjær GLOBAL
WE
CREATIVE CLASS PROGRESS Disruptive Innovation
DIALOGUE Sharing Economy
RATIONAL – Fast Life MOBILITY Global Citizens
GLOBAL SUSTAINERS AWARENESS Resource Shortage
4P
COMMUNITY Social Capital
People Planet Pleasure Profit
EMOTIONAL – Slow Life MEANING The Good Life
TRUST Total Transparency
WELLBEING EXPLORERS
SPEED HUNTERS ME
11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
Mindset Map Illustration 2012 © Kjaer Global
EMPOWERMENT Enabling Technology
SPEED HUNTERS
kjær GLOBAL
EMPOWERMENT
MOBILITY CONVENIENCE INNOVATION
NeoNest by dbox for The Future Laboratory
Aspirational & High Achiever
Lifelong Learning & Agility
Mobility & Global Citizenship 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
CREATIVE CLASS
kjær GLOBAL
DIALOGUE
Eagle Ridge Photo: Gary Gladwish Architecture
PROGRESS
NARRATIVE
COLLABORATION
Resourceful & Creative
Sharing Networks & Affinity Groups
‘We’ time over ‘Me’ time 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
GLOBAL SUSTAINERS
kjær GLOBAL
Photo: The Selby
COMMUNITY
WHOLESOME AWARENESS
NEW MODELS
Adventurous & Authentic
Pro-active & Informed
Better World & Ethics 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
WELLBEING EXPLORERS
kjær GLOBAL
STORYTELLING
ENGAGEMENT
ENOUGHISM 4 Corners House by Avanto Architects
SMART HEALTH
Reflective & Future Oriented
Intelligent Reduction & Transparency
‘Me’ time over ‘We’ time 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL
CONCLUSION
kjær GLOBAL
Photo: Snøhetta's Norwegian Wild Reindeer Centre Pavilion
Tomorrow’s innovation models must be based on 4 P to deliver sustainable, social, emotional and economic value 11_2012 | LONDON CLIMATE FORUM | MAPPING THE TRENDS | © KJAER GLOBAL