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TIME TO THINK: GLOCALISATION 2030+

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‘Tomorrow's Global Citizens and the Inclusive Economy’

06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


THE EVOLUTION OF CONSUMPTION

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TIME LINE

Meaning (WE) & Wellbeing

Mobility & Diversity

2020+ The Good Life & New Models 2000+ The Networked Society

Open Dialogue & Engagement

Access & Services

90s-00s Knowledge Era & Sustainability

Agility & Expertise

Status

70s-80s Post-Fordism & Oil Crisis

Automation

Materialism

50s-60s Mass Consumption

Product is King

Social Attachment

20s-40s Keynesianism & Fordism

Specialisation

Security

1910s Militarism

More Choice

Sustenance

Pre - 1900 Industrialisation

Basic Products

INDIVIDUAL

SOCIETY

The Evolution of Consumption– Kjaer Global © 2013

Individualisation (ME)

CORPORATE

Keynes predicted that by 2030 we would only work a 15-hour week as we would have ‘enough to lead the Good Life’ 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


NAVIGATING COMPLEXITY

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Hotspring - Photo: Kjaer Global FamilyIcelandic HolidayNatural in Norway - Photo: Harald Brekke

San Francisco Museum of Modern Art - Rendering: Snøhetta

Constantly we are bombarded with: Fast vs Slow - Disposable vs Sustainable - Global vs Local 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


WORK LIFE / BALANCE GLOBALLY

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Norway 14

26 Hrs

Denm ark 1

52 2 Hrs

Europe : In d ivid u a ls in th e e n tire re g io n wo rk fe we r h o u rs th a n th e re st o f th e

7 9 Hrs

Germ any 141

3 Hrs

Belgium 1 57 7 Hrs

Sweden 16

4 4 Hrs

Netherlands 13

United Kingdom 16

25 Hrs

Finland 16

wo rld . Th is is b e ca u se th e y re ce ive m o re p a id le a ve .

84 Hrs

Faroe Islands 1567 Hrs Russia 19 Canada 1

7 02 Hrs

3 2 Hrs

Ireland 1

5 43 Hrs

Portugal 17

1 1 Hrs

France 1

2 24 9 Hrs

Ca n a d a a n d

b a se d o n se n io rit

Hungary 1

US: Th e On ly OECD co u n try

re q u ire m e n ts. Th e se to ta ls a re o ve ra l a ve ra g e .

th a t d o e s n o t re q u ire e m p lo ye rs to p ro vid e p a id le a ve . L o we r-wa g e wo rke rs a re le ss

Austria 1

Norwa y :

9 80 Hrs

Aus tria :

6 00 Hrs

W o rke rs wit h “h e a vy n ig h t

wo rk” a re p ro vid e d two e xtra we e ks o f p a id le a ve .

!

"

Photo: kjaer global

#

$

%

&

'

Australia 1

69 3 Hrs

Aus tria , Ge rm a ny & Switze rla nd: Th e se co u n trie s p ro vid e b e twe e n o n e a n d six e xtra d a ys to yo u n g e r wo rke rs.

like ly to re ce ive p a id le a ve .

MANDATORY VACATION: required by government in average weeks

W o rke rs o ve r th e a g e o f 6 0

re ce ive a d d it io n a l p a id le a ve

Slovak Republic 17 93 Hrs

7 74 Hrs

Czech Republic 1

y.

Ca na da : Ea ch p ro vin ce in Ca n a d a m a in ta in s d i f e re n t le a ve

17 2 8 Hrs

Greece 2 0 3 2 Hrs

32 Hrs

Italy 17 74 Hrs

Ja p a n g ra n t fe we r d a ys o ff th a t m o st o th e r co u n trie s, b u t wo rke rs e a rn m o re va ca tio n e a ch ye a r

Japan

20 90 Hrs

Turkey 1 8 7 7 Hrs

4 7 6 Hrs

Switzerland 16 Ca na da & J a pa n:

Koreas

Israel 1 89 0 Hrs

Spain 16 9 0 Hrs

Mexico

81 Hrs

(

New Zealand 17 6 2 Hrs

Aus tra lia : So m e sh if t wo rke rs re ce ive a n a d d it io n a l we e k o f le a ve

Data Source: Average annual hours actually worked per worker - OECD 2013

US 178 7 Hrs

Iceland 17

COLOURS: indicate average hours worked hour globally 2011 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


MEANINGFUL BRAND INDEX

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The National Gallery London and GE - Photo: Harald Brekke

Only 1 in 5 brands are perceived as making a meaningful difference in people's lives 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


THE ‘4P’ MODEL

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* PEOPLE * PLANET * PURPOSE and then * PROFIT 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


CASE: THINK GLOBAL ACT LOCAL

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VIDEO: Douglas Fisher – editor of the Daily Climate visiting Samsø Energy Academy

As citizens we tend to bond with propositions focused on personal participation

06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


MULTIDIMENSIONAL THINKING

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4. SPIRITUAL 3. EMOTIONAL

2. SOCIAL

3. EMOTIONAL RIGHT

• Facts • Logic • Pragmatist

• Intuition • Vision • Possibilist

1. SCIENTIFIC

4. SPIRITUAL

Trends Filter

1. SCIENTIFIC

Whole Brain Thinking – Kjaer Global © 2013

2. SOCIAL

LEFT

To understand how society, businesses and people are interconnected, it is essential to embrace all dimensions 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


TREND ATLAS 2030+

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The Good Life

3. EMOTIONAL

POSITIVE WELLBEING

Active Leisure

Foodie Culture

Happiness Hunting

Mindfulness

2. SOCIAL

Education 4.0

Alternative Treatments

Transmedia Platforms

Cultural Consumption

1. SCIENTIFIC

Internet of Things

Clean Tech

Empathic Leadership

The Big Society

‘Deep’ Storytelling

Collaborative Consumption

Inclusive Design

A BETTER WORLD

The Real Thing

Intelligent Reduction

Considered Consumption

Biomimicry

Social Entrepreneurship

PATCHWORK TRIBES

Cloud Intelligence

EMERGENT TECHNOLOGIES

Bio Revolution

Enoughism

MEANINGFUL EXPERIENCES

COMMUNICATION NATION

Dialogue Driven

UNIVERSAL VALUES

No Age Society

Redefined Families

Digital Natives

ECONOMIC DRIVERS

New Models

Turbulent Markets

Rising Economies

Innovation Hubs

Global Citizens

Creative Class

Soft Power

Good Cause

One Planet Living

CARING ORGANISATIONS

Female Empowerment

Learning Communities

Free-Range Parents

Work/Life Balance

GLOBAL POLITICS & LEGISLATIONS

Resource Shortage

Trend Atlas – Kjaer Global © 2012

4. SPIRITUAL

QUALITY OF LIFE

Health Challenges

Geopolitical Issues


Public Policies

Social Capital

Brand Convenience Engagement Society

ENVIRONMENT ISSUES

Total Transparency

Climate Change

Bio Diversity

Urbanisation

Alternative Energies

Crowded Planet

06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


GLOBAL SOCIETY DRIVERS

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* RADICAL OPENNESS (Total Transparency & Reputation Economy) * ‘BIG-DATA’ NETWORKS (Meaningful Analytics & Multi-Channel) * WECONOMICS (Cloud Collaboration & Disruptive Innovation) * GLOBAL CITIZENS (Talent Mobility & Network Clusters) * BETAPRENEURSHIP (Creative Communities & Autonomy Economy) * ‘NO AGE’ SOCIETY (Inclusive Solutions & Lifelong Learning) * SOCIAL CAPITAL (Localnomics & Authentic Storytelling) * THE GOOD LIFE (Positive Psychology & New Models) 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


RADICAL OPENNESS - Total Transparency & Reputation Economy

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In the digital Reputation Economy, organisations have to work harder not only to be noticed, but also to be trusted 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


‘BIG-DATA’ NETWORKS - Meaningful Analytics & Multi-Channel

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Windows 7 Phone

An important aspect of glocalisation is ’Big Data’ intelligence - connecting the global platform with the local platform 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


WECONOMICS - Cloud Collaboration & Disruptive Innovation

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Cloud Collaboration inspires disruptive innovation and new models – where agility and scalability rule 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


GLOBAL CITIZENS - Talent Mobility & Network Clusters

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Source: Global Talent Rally, CIFS, 2010

Photo: Fab Foundation

1985-2010 GLOBAL WORKFORCE 2.0

2010-2020 GLOBAL WORKFORCE 3.0

The needs and wants of the Global Citizen will set new standards in virtually all areas of society and business 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


BETAPRENEURSHIP - Creative Communities & Autonomy Economy

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Jensen & Skodvin Landscape Hotel, Norwa Photo: Brekke

Entrepreneurship is key to personal autonomy, as well as the welfare state, jobs, innovation and competitiveness 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


CASE: MAKING INNOVATION HAPPEN - START-UP SAUNA

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Promoting entrepreneurship is a matter of changing culture as much as providing money 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


‘NO AGE’ SOCIETY - Inclusive Solutions & Lifelong Learning

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Sense of Purpose Photograph by David McLain, National Geographic

Sense of Purpose Photograph by David McLain, National Geographic

According to the UN, 2 billion people will be aged 60+ by 2050 – 22% of the world population 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


SOCIAL CAPITAL – Localnomics & Authentic Storytelling

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Photos: Bilbao Guggenheim

Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


CASE: THE WEATHER PROJECT

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“The weather project is the most exhilarating, thought-provoking, and vivid work of art in recent years” 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


CASE: THE RAIN ROOM INSTALLATION (GLOCAL)

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The Rain Room: It's raining, but you won't get wet 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


CASE: OPEN-SOURCE FOOD FESTIVAL (GLOCAL)

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A food carnival when anyone can open a restaurant for a day – next day is August 18th 2013 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


THE GOOD LIFE - Positive Psychology & New Models

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Photo: The School of Life London

As the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring success 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


THE ‘GOOD LIFE’ ECO SYSTEM

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WE

CONNECTIVITY Global Citizens

LOCALNOMICS

COLLABORATION Weconomics

Social Capital

People

RATIONAL

AUTONOMY Betapreneurship

Profit

THE

4Ps

MULTI-CHANNEL ‘Big-Data’ Networks

Planet EMOTIONAL

Purpose NEW MODELS

The Good Life Mindset Map Illustration 2013 © Kjaer Global

INCLUSIVENESS

REPUTATION Radical Openness

‘No Age’ Society

ME 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


CONCLUSION

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Photo: The Treehotel in Harads North Sweden

Winners of the future will be the institutions that are agile enough to adopt and balance the 4Ps 06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL


CASE: GLOCAL REMAKE MADRID

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06_2013 | SLAGELSE KOMMUNE | GLOCALISATION | © KJAER GLOBAL

TIME TO THINK: GLOCALISATION 2030+  

Tomorrow's Global Citizens and the Inclusive Economy

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