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THE NEW ECONOMY 2035+ 4Ps that matter: People, Planet, Purpose and then Profit
Illustration: Kjaer Global
05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
NEW PERFORMANCE PARAMETERS
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Danish Female entrepreneur – source unknown
San Francisco Museum of Modern Art - Rendering: Snøhetta
Hyper connectivity and over consumption
Mindfulness and meaningful experiences 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
THE INCLUSIVE SOCIETY
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Photo: School of Life London
Talkhouse Coffee – Source: Brain’s Coffee Spot
Organisations need to rethink fundamental questions: why they exist and why people should engage with them 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
MULTIDIMENSIONAL THINKING
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4. SPIRITUAL 3. EMOTIONAL
2. SOCIAL
3. EMOTIONAL RIGHT
LEFT
1. SCIENTIFIC
4. SPIRITUAL
• Intuition • Vision • Possibilist
1. SCIENTIFIC
Whole Brain Thinking – Kjaer Global © 2013
2. SOCIAL
• Facts • Logic • Pragmatist
To understand how the world is interconnected, it is essential to embrace all four dimensions 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
THE ‘4P’ BUSINESS MODEL
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* PEOPLE * PLANET * PURPOSE and then * PROFIT Engaging with people and planet – with a purposeful ethos to match – will lead to better performance 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
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TREND ATLAS 2030+
GLOBAL
3. EMOTIONAL
Trend Atlas – Kjaer Global © 2014 – Photos: Kjaer Global
4. SPIRITUAL
2. SOCIAL
1. SCIENTIFIC
05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
KEY SOCIETY TRENDS
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4. SPIRITUAL
* RADICAL OPENNESS - Total Transparency & Reputation Management Betapreneurship
SHARING CULTURE
* THE GLOBAL BRAIN - Big Data & Meaningful Analytics
CIRCULAR ECONOMY
New Models 3. EMOTIONAL
* GLOBAL CITIZENS - Hyper Mobility & Talent Rally
EMPATHIC LEADERSHIP
FEMALE FACTOR
DISRUPTIVE INNOVATION
Social Capital
Green Growth
* BETAPRENEURSHIP - Disruptive Innovation & Female Factor
NEW COMMUNITIES
CLEAN TECH SHARED VALUES
2. SOCIAL
TALENT RALLY
Global Citizens
HYPER MOBILITY
The Global Brain MINDFULNESS BIG DATA
MEANINGFUL ANALYTICS
TOTAL TRANSPARENCY
1. SCIENTIFIC
Radical Openness
REPUTATION MANAGEMENT
* NEW MODELS - Sharing Culture & Circular Economy
‘DEEP’ STORYTELLING
* GREEN GROWTH - Clean Technology & Empathic Leadership
The Good Life
* SOCIAL CAPITAL - New Communities & Shared Value * THE GOOD LIFE - Mindfulness & ‘Deep’ Storytelling 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
RADICAL OPENNESS – Total Transparency & Reputation Management
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Tate Modern – Photo: Kjaer Global
Photo: Kjaer Global
Globally, 82% of people said that CEOs should communicate clearly and transparently to build trust 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
THE GLOBAL BRAIN – Big Data & Meaningful Analytics
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Illustration: New York Times 2013
The digital transformation is not a destination, but a journey where technology is the enabler of positive change 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
GLOBAL CITIZENS – Hyper Mobility & Talent Rally
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Sense of Purpose Photograph by David McLain, National Geographic
Sense of Purpose Photograph by David McLain, National Geographic
1985-2010 GLOBAL WORKFORCE 2.0
Tokyo Photo: Kjaer Global
Source: Global Talent Rally, CIFS, 2010
2010-2020 GLOBAL WORKFORCE 3.0
By 2020, Millennials will form 50% of the workforce and make up most international assignments 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
BETAPRENEURSHIP – Disruptive Innovation & Female Factor
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Photo: Mariana Garcia Source: bteam.org
Entrepreneurship and female participation is key to the welfare state, jobs, innovation and competitiveness 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
NEW MODELS – Sharing Culture & Circular Economy
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Source: thegreatrecovery.com 2013
Cover the US Economist 03_2013
Our attitudes are shifting towards ‘access over ownership’, leading to the proliferation of new business models 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
GREEN GROWTH – Clean Technology & Empathic Leadership
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Empathic leadership inspires collaboration and innovation – both key components for making change happen 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
SOCIAL CAPITAL – New Communities & Shared Value
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Source: socialprogressimpoerative.com
Sense of Purpose Photograph by David McLain, National Geographic
Sense of Purpose Photograph by David McLain, National Geographic
Icelandic hot springs – Photo: Kjaer Global
Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
THE GOOD LIFE – Mindfulness & ‘Deep’ Storytelling
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Photo: School of Life Illustration: School of Life London
As the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring success 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
WOMEN AND THE 4P ECONOMY
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WE Drivers
CREATIVE COLLABORATORS
GREEN SUSTAINERS INCLUSIVE New Models
DISRUPTIVE Betapreneurship
ENGAGEMENT Green Growth
MOBILITY Global Citizens
People
Rational Values
Profit
THE
4Ps
ACCESS The Global Brain
Planet Emotional Values
Purpose BETTERNESS Social Capital
Mindset Map 2014 © Kjaer Global
DIALOGUE Radical Openness
MEANING The Good Life
PREMIUM PROFESSIONALS
KARMA HUNTERS ME Drivers 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
PREMIUM PROFESSIONALS
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Google Glass
Supersonic jet – Wired 2014
CONNECTED"
PROGRESSIVE
NeoNest by dbox for The Future Laboratory
Electrolux SmartPlate
Halla Tomasdottir, co-founder of Audur Capital financial services
High Achievers & Aspirational
HEALTHY" INFORMED"
Mobility & Intuitive Technology
Global Citizenship & Smart Living 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
CREATIVE CLASS
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DIALOGUE"
REPUTATION"
DISRUPTIVE "
Tesco Home Plus Korea
Photo: Mariana Garcia
Adventurous & Collaborative
COLLABORATIVE"
The Global Brain & Sharing Networks
Connected ‘Time Optimisers’ 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
GREEN SUSTAINERS
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COMMUNITY" Photo: The Selby www.airbnb.com
P2P NETWORKS
Source: thegreatrecovery.com 2013
Life science jobs in Medicon Valley
Green Growth & Sustainability
PARTICIPATION"
SUSTAINABLE
Affinity Groups & Informed Approach
Culture & Local Community 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
KARMA HUNTERS
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REPUTATION"
Photo: Kjaer Global
MEANING"
Jawbone Up by Fuse Proejcts
Photo: School of Life
Icelandic hot springs – Photo: Kjaer Global
Lifelong Learning & Mindfulness
HOLISTIC"
INTELLIGENT"
Transparency & Connected Health
‘Deep’ Storytelling & Reflection 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
CONCLUSION
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Winners of the future will be the organisations that are agile enough to adopt the ‘4Ps’ >>> 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL
JOIN OUR COMMUNITY – kjaer-global.com
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‘THE TREND MANAGEMENT TOOLKIT’ is published by Palgrave Macmillan Business October 2014 05_2014 | IBWC | THE NEW ECONOMY 2035+ | © KJAER GLOBAL