TIME TO THINK: SME 2030+
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‘Tomorrow's Global Citizens and the Inclusive Economy’
06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
POLL QUESTION
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Q: BY 2020, HOW WILL GREAT LEADERSHIP BE MEASURED? The focus will be on: a)People (Social Capital) and Planet (Sustainability) b)Purpose a)Profitability a)By all 4: People, Planet, Purpose and then Profit (in that order )
06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
THE EVOLUTION OF CONSUMPTION
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TIME LINE
Meaning (WE) & Wellbeing
Mobility & Diversity
2020+ The Good Life & New Models 2000+ The Networked Society
Open Dialogue & Engagement
Access & Services
90s-00s Knowledge Era & Sustainability
Agility & Expertise
Status
70s-80s Post-Fordism & Oil Crisis
Automation
Materialism
50s-60s Mass Consumption
Product is King
Social Attachment
20s-40s Keynesianism & Fordism
Specialisation
Security
1910s Militarism
More Choice
Sustenance
Pre - 1900 Industrialisation
Basic Products
INDIVIDUAL
SOCIETY
The Evolution of Consumption– Kjaer Global © 2013
Individualisation (ME)
CORPORATE
Keynes predicted that by 2030 we would only work a 15-hours week as we would have ‘enough to lead the Good Life’ 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
NAVIGATING COMPLEXITY
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Hotspring - Photo: Kjaer Global FamilyIcelandic HolidayNatural in Norway - Photo: Harald Brekke
San Francisco Museum of Modern Art - Rendering: Snøhetta
So how do organisations navigate complexity and connect with people in a meaningful way? 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
THE ‘4P’ MODEL
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* PEOPLE * PLANET * PURPOSE and then * PROFIT 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
MEASURING PERFORMANCE
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The National Gallery London and GE - Photo: Harald Brekke
Only 20% of brands globally are perceived to have a notable impact on our sense of wellbeing and quality of life 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
POLL QUESTION
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Q: ARE YOU A ‘LEFT’ OR A ‘RIGHT’ BRAIN THINKER? a)Left Brain thinker (Logic, Analytic, Pragmatic) b)Right Brain thinker (Intuitive, Synthesising, Idealistic) c)I am a combination of both Left and Right
06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
MULTIDIMENSIONAL THINKING
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4. SPIRITUAL 3. EMOTIONAL
2. SOCIAL
3. EMOTIONAL RIGHT
• Facts • Logic • Pragmatist
• Intuition • Vision • Possibilist
1. SCIENTIFIC
4. SPIRITUAL
Trends Filter
1. SCIENTIFIC
Whole Brain Thinking – Kjaer Global © 2013
2. SOCIAL
LEFT
‘Meaningful Brand Performance’ means delivering value in all dimensions in order to engage with people 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
TREND ATLAS 2030+
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The Good Life
3. EMOTIONAL
POSITIVE WELLBEING
Active Leisure
Foodie Culture
Happiness Hunting
Mindfulness
2. SOCIAL
Education 4.0
Alternative Treatments
Transmedia Platforms
Cultural Consumption
1. SCIENTIFIC
Internet of Things
Clean Tech
Empathic Leadership
The Big Society
‘Deep’ Storytelling
Collaborative Consumption
Inclusive Design
A BETTER WORLD
The Real Thing
Intelligent Reduction
Considered Consumption
Biomimicry
Social Entrepreneurship
PATCHWORK TRIBES
Cloud Intelligence
EMERGENT TECHNOLOGIES
Bio Revolution
Enoughism
MEANINGFUL EXPERIENCES
COMMUNICATION NATION
Dialogue Driven
UNIVERSAL VALUES
No Age Society
Redefined Families
Digital Natives
ECONOMIC DRIVERS
New Models
Turbulent Markets
Rising Economies
Innovation Hubs
Global Citizens
Creative Class
Soft Power
Good Cause
One Planet Living
CARING ORGANISATIONS
Female Empowerment
Learning Communities
Free-Range Parents
Work/Life Balance
GLOBAL POLITICS & LEGISLATIONS
Resource Shortage
Trend Atlas – Kjaer Global © 2012
4. SPIRITUAL
QUALITY OF LIFE
Health Challenges
Geopolitical Issues
Public Policies
Total Transparency
Social Capital
Brand Convenience Engagement Society
ENVIRONMENT ISSUES
Climate Change
Bio Diversity
Urbanisation
Alternative Energies
Crowded Planet
06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
KEY MACRO TRENDS
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* RADICAL OPENNESS (Total Transparency & Reputation Economy) * WECONOMICS (Cloud Collaboration & Disruptive Innovation) * ‘BIG-DATA’ NETWORKS (Meaningful Analytics & Multi-Channel) * GLOBAL CITIZENS (Talent Mobility & Network Clusters) * BETAPRENEURSHIP (Creative Communities & Autonomy Economy) * NO AGE SOCIETY (Inclusive Solutions & Lifelong Learning) * SOCIAL CAPITAL (Glocalisation & Authentic Storytelling) * THE GOOD LIFE (Positive Psychology & New Models) 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
RADICAL OPENNESS - Total Transparency & Reputation Economy
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In the digital Reputation Economy – organisations have to work harder not only to be noticed, but also to be trusted 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
WECONOMICS - Cloud Collaboration & Disruptive Innovation
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Cloud Collaboration inspires disruptive innovation and new business models – where agility and scalability rule 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
‘BIG-DATA’ NETWORKS - Meaningful Analytics & Multi-Channel
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Windows 7 Phone
’Big Data’ intelligence – gathered by people, organisations, governments and things – brings huge opportunities 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
GLOBAL CITIZENS - Talent Mobility & Network Clusters
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Source: Global Talent Rally, CIFS, 2010
1985-2010 GLOBAL WORKFORCE 2.0
2010-2020 GLOBAL WORKFORCE 3.0
The needs and wants of the Global Citizen will set new standards in virtually all areas of society and business 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
BETAPRENEURSHIP - Creative Communities & Autonomy Economy
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Photo: The Treehotel in Harads North Sweden
Entrepreneurship is key to personal autonomy, as well as the welfare state, jobs, innovation and competitiveness 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
‘NO AGE’ SOCIETY - Inclusive Solutions & Lifelong Learning
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Sense of Purpose Photograph by David McLain, National Geographic
According to the UN, 2 billion people will be aged 60+ by 2050 – 22% of the world population 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
SOCIAL CAPITAL - Glocalisation & Authentic Storytelling
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Photo: The People’s Supermarket London
Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
POLL QUESTION
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Q: WILL ORGANISATIONS ADOPT A ‘GOOD LIFE’ INDEX BY 2020? a)Absolutely a)Maybe a)Not at all
06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
THE GOOD LIFE - Positive Psychology & New Models
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Photo: The School of Life London
As the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring success 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
TOMORROW’S INCLUSIVE SOCIETY
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WE
CREATIVE ENTREPRENEURS MOBILITY Global Citizens
AUTONOMY Betapreneurship
GLOCAL
COLLABORATION Weconomics
Social Capital
People
RATIONAL
SOCIAL INNOVATORS
Profit
THE
4Ps
MULTI-CHANNEL ‘Big-Data’ Networks
Planet EMOTIONAL
Purpose NEW MODELS
The Good Life
No Age Society
INCLUSIVE VISIONARIES
TECH COLLABORATORS ME
06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
Mindset Map Illustration 2013 © Kjaer Global
INCLUSIVENESS
REPUTATION Radical Openness
CONCLUSION
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Photo: The Treehotel in Harads North Sweden
Winners of the future will be the organisations that are agile enough to adopt the 4Ps 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
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My ‘TRENDS MANAGEMENT TOOLKITS’ book is published by Palgrave Macmillan Business in 2014 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL