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TIME TO THINK: SME 2030+

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‘Tomorrow's Global Citizens and the Inclusive Economy’

06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


POLL QUESTION

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Q: BY 2020, HOW WILL GREAT LEADERSHIP BE MEASURED? The focus will be on: a)People (Social Capital) and Planet (Sustainability) b)Purpose a)Profitability a)By all 4: People, Planet, Purpose and then Profit (in that order )

06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


THE EVOLUTION OF CONSUMPTION

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TIME LINE

Meaning (WE) & Wellbeing

Mobility & Diversity

2020+ The Good Life & New Models 2000+ The Networked Society

Open Dialogue & Engagement

Access & Services

90s-00s Knowledge Era & Sustainability

Agility & Expertise

Status

70s-80s Post-Fordism & Oil Crisis

Automation

Materialism

50s-60s Mass Consumption

Product is King

Social Attachment

20s-40s Keynesianism & Fordism

Specialisation

Security

1910s Militarism

More Choice

Sustenance

Pre - 1900 Industrialisation

Basic Products

INDIVIDUAL

SOCIETY

The Evolution of Consumption– Kjaer Global © 2013

Individualisation (ME)

CORPORATE

Keynes predicted that by 2030 we would only work a 15-hours week as we would have ‘enough to lead the Good Life’ 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


NAVIGATING COMPLEXITY

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Hotspring - Photo: Kjaer Global FamilyIcelandic HolidayNatural in Norway - Photo: Harald Brekke

San Francisco Museum of Modern Art - Rendering: Snøhetta

So how do organisations navigate complexity and connect with people in a meaningful way? 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


THE ‘4P’ MODEL

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* PEOPLE * PLANET * PURPOSE and then * PROFIT 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


MEASURING PERFORMANCE

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The National Gallery London and GE - Photo: Harald Brekke

Only 20% of brands globally are perceived to have a notable impact on our sense of wellbeing and quality of life 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


POLL QUESTION

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Q: ARE YOU A ‘LEFT’ OR A ‘RIGHT’ BRAIN THINKER? a)Left Brain thinker (Logic, Analytic, Pragmatic) b)Right Brain thinker (Intuitive, Synthesising, Idealistic) c)I am a combination of both Left and Right

06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


MULTIDIMENSIONAL THINKING

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4. SPIRITUAL 3. EMOTIONAL

2. SOCIAL

3. EMOTIONAL RIGHT

• Facts • Logic • Pragmatist

• Intuition • Vision • Possibilist

1. SCIENTIFIC

4. SPIRITUAL

Trends Filter

1. SCIENTIFIC

Whole Brain Thinking – Kjaer Global © 2013

2. SOCIAL

LEFT

‘Meaningful Brand Performance’ means delivering value in all dimensions in order to engage with people 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


TREND ATLAS 2030+

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The Good Life

3. EMOTIONAL

POSITIVE WELLBEING

Active Leisure

Foodie Culture

Happiness Hunting

Mindfulness

2. SOCIAL

Education 4.0

Alternative Treatments

Transmedia Platforms

Cultural Consumption

1. SCIENTIFIC

Internet of Things

Clean Tech

Empathic Leadership

The Big Society

‘Deep’ Storytelling

Collaborative Consumption

Inclusive Design

A BETTER WORLD

The Real Thing

Intelligent Reduction

Considered Consumption

Biomimicry

Social Entrepreneurship

PATCHWORK TRIBES

Cloud Intelligence

EMERGENT TECHNOLOGIES

Bio Revolution

Enoughism

MEANINGFUL EXPERIENCES

COMMUNICATION NATION

Dialogue Driven

UNIVERSAL VALUES

No Age Society

Redefined Families

Digital Natives

ECONOMIC DRIVERS

New Models

Turbulent Markets

Rising Economies

Innovation Hubs

Global Citizens

Creative Class

Soft Power

Good Cause

One Planet Living

CARING ORGANISATIONS

Female Empowerment

Learning Communities

Free-Range Parents

Work/Life Balance

GLOBAL POLITICS & LEGISLATIONS

Resource Shortage

Trend Atlas – Kjaer Global © 2012

4. SPIRITUAL

QUALITY OF LIFE

Health Challenges

Geopolitical Issues


Public Policies

Total Transparency

Social Capital

Brand Convenience Engagement Society

ENVIRONMENT ISSUES

Climate Change

Bio Diversity

Urbanisation

Alternative Energies

Crowded Planet

06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


KEY MACRO TRENDS

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* RADICAL OPENNESS (Total Transparency & Reputation Economy) * WECONOMICS (Cloud Collaboration & Disruptive Innovation) * ‘BIG-DATA’ NETWORKS (Meaningful Analytics & Multi-Channel) * GLOBAL CITIZENS (Talent Mobility & Network Clusters) * BETAPRENEURSHIP (Creative Communities & Autonomy Economy) * NO AGE SOCIETY (Inclusive Solutions & Lifelong Learning) * SOCIAL CAPITAL (Glocalisation & Authentic Storytelling) * THE GOOD LIFE (Positive Psychology & New Models) 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


RADICAL OPENNESS - Total Transparency & Reputation Economy

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In the digital Reputation Economy – organisations have to work harder not only to be noticed, but also to be trusted 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


WECONOMICS - Cloud Collaboration & Disruptive Innovation

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Cloud Collaboration inspires disruptive innovation and new business models – where agility and scalability rule 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


‘BIG-DATA’ NETWORKS - Meaningful Analytics & Multi-Channel

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Windows 7 Phone

’Big Data’ intelligence – gathered by people, organisations, governments and things – brings huge opportunities 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


GLOBAL CITIZENS - Talent Mobility & Network Clusters

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Source: Global Talent Rally, CIFS, 2010

1985-2010 GLOBAL WORKFORCE 2.0

2010-2020 GLOBAL WORKFORCE 3.0

The needs and wants of the Global Citizen will set new standards in virtually all areas of society and business 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


BETAPRENEURSHIP - Creative Communities & Autonomy Economy

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Photo: The Treehotel in Harads North Sweden

Entrepreneurship is key to personal autonomy, as well as the welfare state, jobs, innovation and competitiveness 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


‘NO AGE’ SOCIETY - Inclusive Solutions & Lifelong Learning

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Sense of Purpose Photograph by David McLain, National Geographic

According to the UN, 2 billion people will be aged 60+ by 2050 – 22% of the world population 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


SOCIAL CAPITAL - Glocalisation & Authentic Storytelling

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Photo: The People’s Supermarket London

Social capital is not just the sum of the institutions which underpin a society – it is the glue that holds them together 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


POLL QUESTION

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Q: WILL ORGANISATIONS ADOPT A ‘GOOD LIFE’ INDEX BY 2020? a)Absolutely a)Maybe a)Not at all

06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


THE GOOD LIFE - Positive Psychology & New Models

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Photo: The School of Life London

As the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring success 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


TOMORROW’S INCLUSIVE SOCIETY

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WE

CREATIVE ENTREPRENEURS MOBILITY Global Citizens

AUTONOMY Betapreneurship

GLOCAL

COLLABORATION Weconomics

Social Capital

People

RATIONAL

SOCIAL INNOVATORS

Profit

THE

4Ps

MULTI-CHANNEL ‘Big-Data’ Networks

Planet EMOTIONAL

Purpose NEW MODELS

The Good Life

No Age Society

INCLUSIVE VISIONARIES

TECH COLLABORATORS ME

06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL

Mindset Map Illustration 2013 © Kjaer Global

INCLUSIVENESS

REPUTATION Radical Openness


CONCLUSION

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Photo: The Treehotel in Harads North Sweden

Winners of the future will be the organisations that are agile enough to adopt the 4Ps 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL


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My ‘TRENDS MANAGEMENT TOOLKITS’ book is published by Palgrave Macmillan Business in 2014 06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL

Time To Think: SME 2030+  

‘Tomorrow's Global Citizens and the Inclusive Economy’

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